Akshay Prakash Automobile Design
PORTFOLIO 2016
CONTENTS
Alfa Romeo Duetto
// EXTERIOR DESIGN
Ambassador Restyling Sketchbook
// EXTERIOR STYLING
// AUTOMOBILE SKETCHES
Alfa Romeo DUETTO To identify attributes of old Duetto, to understand the current trend of Alfa Romeo and present a new concept with fresh design
// EXTERIOR DESIGNING // COLLEGE PROJECT // 3 MONTHS
LEGACY
TARGET USER ALFA ROMEO DUETTO ( 1966 - 1994 ) Iconic Spider of that time Horizontal continuity character througout the body Sleek and elegant Really popular among youngsters Light on feet - Rear wheel drive Fun To Drive car - Exuberant Beautiful , Sensual - Very ALFA
RIVALS
BMW Z4 2016
Mercedes SL 2016
Name, Surname: Andy Wilson Age: 32 Gender: Male Nationality: American Status: Single Profession: Event Coordinator
STYLE INSPIRATION
INITIAL IDEATION
FINAL DESIGN PROPOSAL
FINAL DESIGN
FINAL DESIGN
EVOLUTION
Ambassador Restyling To identify problems and come up with new exterior design language to revive Hindustan Ambassador car.
// EXTERIOR STYLING // INDIVIDUAL PROJECT // 6 MONTHS
RESEARCH FINDINGS LEGACY
TARGET AUDIENCE
First Indian Car
Vintage car user Periodic updates required, should grow with trends eg : Mini Cooper, Beetle Family users Should have modern styling, should have low stance and good agility, Luxury needed
RIVALS
Skoda Octavia
Hundyai Elentra
Taxi Drivers Engine should be more refined and powerful, more mileage required, should be more compact.
PROBLEMS American, German & Japanese manufacturers started capturing market with small and cheap cars Enhancement in technology and safety of the vehicle automatically earned manufacturers a huge profit Outdated exterior design, people are getting bored with the form Heavy metals used making it less agile
INSPIRATIONS Studying the character of Ambassador
CONCEPTUALISATION
FINALISED FORM
MODELING, SURFACING & PROTOTYPING
2320 160 2300 4320
1440
1440
Sketchbook Pen & Pencil Rendering, Photoshop Rendering, Marker Rendering
PENCIL RENDERINGS
PENCIL RENDERINGS
MARKER RENDERINGS
MARKER RENDERINGS
PHOTOSHOP RENDERINGS
PHOTOSHOP RENDERINGS
PHOTOSHOP RENDERINGS
PHOTOSHOP RENDERINGS
Aventador SVX