AKSHAYKATKADE
PORTFOLIO 2015
PORTFOLIO
2015
DESIGN
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Hello, I Am
AKSHAYKATKADE
PORTFOLIO 2015
M.Des Design for Retail experience 2015-17 National Institute of Design, Bangalore akshay_k@nid.edu
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AKSHAYKATKADE INDIAN
URRICULUM
VITAE z
23 years old NASHIK
@ akshay_k@nid.edu +91-9579085883
2015 current: M.Des in Design For Retail Experience National Institute of Design, Bangalore 2011-2014: Bachelors in Product Design MPV’s College Of Architecture and Centre for Design,Nashik 2008-2010: H.S.C K.T.H.M College Of Science Nashik, India 2003-2008: S.S.C St. Francis High School Nashik, India 1995-2003: St. Lawrence High School Nashik, India
ACHIEVEMENTS 1st Prize in photography competition at NDMVP college of architecture. Designed a logo For Nashik district ”Maratha vidya prasarak” college for the year 2014
WORK EXPERIENCE
SKILLS Quick hand sketching Team management Digital sketching Digital Rendering
Industrial design Centre IIT Bombay
DOTT Design Nashik
Range Design studio Nashik
Project Work Includes: Design of products based on Innovative solutions
THINGS I ENJOY PHOTOGRAPHY DANCING PLAYING MUSICAL INSTRUMENTS
Design of Range of lifestyle products MOUNTAIN TREKKING Designing Prototypes for IIM ahmedabad National Innovation Foundation-India IGNITE 2012
COMPETITION PARTICIPATION Society of Automotive Manufacturing(SIAM) AUTUMOBILE DESIGN CHALLENGE 2013 MUHS College of Medical LOGO Design Competition
LANGUAGE’s KNOWN English, Hindi, Marathi
PORTFOLIO 2015
EDUCATION
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STYLINGPROJECT “To represent the word FRAGILE In a Cube” PACKAGINGDESIGN “Packaging for Candles”
DESIGNPROJECT “Design For people With special Needs”
CITROEN “Reintepreat The Classic Avatron”
LOGODESIGN “M.V.P. Samaj college Nasik 100th anniversary
POSTERSDESIGN “COLLEGE POSTERS DESIGNS”
GRADUATION PROJECT “REDESIGING MINIBARS FOR HOTELS”
MODEL MAKING “Scale Down Model In NID bangalore campus”
ARCHITECTURE PROJECT “MOON LANDSCAPE”
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PROJECTS
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10X10 cm Thermocol Cubes
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STYLINGPROJECT “To represent the word FRAGILE In a Cube”
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PACKAGINGDESIGN “Packaging for Candles” Range Design Studio
The Packaging can be reused as a Lamp by keeping the Candle inside
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Steps for opening
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“Design For people With special Needs”
Design For people with special needs
DESIGNPROJECT
Design For people with special needs LESSABILITYPROJECT
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“Design For people With special Needs”
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“Design For people With special Needs” SHREYAS KUMAR DIWEDI NASHIK 19 years OLD
Education: Had completed SSC from St. Lawrence High school Nashik. And now perusing Science from R.Y.K. Junior college.
In future he wants to become a good swimmer as well as wants to complete MBBS and do MD and become a pathologist
Hobbies : Swimming
TALENTED BOLD PASSIONATE SPORTY STRAIGHT FOWARD Achievements : Bronze medalist In swimming at national level
PORTFOLIO 2015
USER INTRODUCTION
Design For people with special needs
DESIGNPROJECT
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“Design For people With special Needs” Documentation of grips ,postures and reach This are few of his daily activities Which he can perform it properly Where things like his grips and postures are being documented
Wearing Shoes
•This were two main area of focus where problems were found: •Mainly his bending posture was the main issue.
Design For people with special needs
DESIGNPROJECT
He is able to write for hours as He is properly trained for it because he his performing this activity from his childhood
Drinking water from bottle
Using Cell phone
So Focusing on this problems the project was taken ahead for designing a proper solution for his comfort
PORTFOLIO 2015
But Currently he drives a non gear scooter where he was facing many problems
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“Design For people With special Needs” User Documentation
DESIGN BRIEF To design an extension aid for shreyas which will ergonomically help him while sitting and driving a non gear vehicle (Activa) Redesigning the handle of a non gear bike will not only help him in having a correct posture while driving but it will also improve the efciency of driving safely with having a correct cone of vision
Design For people with special needs
DESIGNPROJECT
Essential features: •Ergonomically Benecial •Ease of interface with the buttons like: •Horn And side indicators
USER DIFFICULTY •Relaxed posture with upright upper body. •Keens should be closer and feet on the oor boards Should point straight forward. •Forearms should be parallel to handles
•His back is not erect •Difculty in handling because of reach
PORTFOLIO 2015
Correct sitting Posture while driving
Shreyas Si ng Posture while driving
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Design For people with special needs
DESIGNPROJECT “Design For people With special Needs” 180 DEGREE HOLLOW SPACE IS LEFT
HORN AND SIDE INDICATORS CONCEPT
HORN
•THE INTERFACE OF HORN AND INDICATORS WERE CHANGED FOR USER COMFORT SIDE INDICATORS PLACEMENT
PORTFOLIO 2015
CONCEPTS & MODELLING
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Design For people with special needs
DESIGNPROJECT “Design For people With special Needs” CONCEPTS & MODELLING
•Safety for legs •It covers the extended handle •Goes with the styling language of activa
•Display meter shi ed at a height •For easy visibility
•Curves has been added
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Prototyping
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CITROEN “Reintepreat The Classic Avatron”
Reinterpreting an Classic GroupProject
CITROEN “Reintepreat The Classic Avatron”
PORTFOLIO 2015
1938 Citreon Traction Avant/15c
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CITROEN “Reintepreat The Classic Avatron” CITROEN “Reinterpret The Classic Avatron”
BRIEF.
Reinterpret The Classic 1938 Citreon Traction Avatron /15c
Citroen Design Language: The language can be defined as the dynamic styling, sculpted line, sharp graphics Using premium extensively worked materials with a more high tech effect for the driving position, Citroen cars are having high level comfort and ver good level of performance, with its Elegant proportions. Rare body works Spectacular door design Extensive use of chrome Styling Features of Citroen Traction Avant 15 CV.
Design brief:
Door opening and closing pattern. The bulky form of car.
To redefine Citoren Classic Traction Avant 15 CV for year 2019
The use of logo on grill area of the traction avant cars
Year of Launching: 2019
The boldness of the car.
Why only in 2019?
Headlamps of traction avant 15 CV. Chrome finished elements.
PORTFOLIO 2015
In the 2019 Citroen as a brand is going to complete its 100 years in automoblie industry. Rear boot area of car.
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CITROEN “Reintepreat The Classic Avatron” CITROEN “Reinterpret The Classic Avatron”
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IDEATION SKETCHES
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CITROEN “Reintepreat The Classic Avatron” CITROEN “Reinterpret The Classic Avatron”
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FINAL 3D RENDERS
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LOGODESIGN “MVP’S 100TH ANNIVERSARY”
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To Design LOGO for MVP samaj On the occasion of 100th anniversary of the organization as to celebrate the completion of 100 years of service in education
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POSTERSDESIGN
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“COLLEGE POSTERS DESIGNS”
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GRADUATION PROJECT “REDESIGING MINIBARS FOR HOTELS”
SIMPLER | SMALLER | BETTER
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Mini Refrigerator
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GRADUATION PROJECT Synopsis
“REDESIGING MINIBARS FOR HOTELS” Goal :
To Redesign a Mini refrigerator used in commercial Segment.
Objective : To understand the basic need of the product in the given environment so as to enhance the product in terms of design values ,user experience and usage.
To study the categories of refrigerators used in commercial environment To study different products kept inside refrigerator Usage pattern Storing pattern
Different commercial spaces Environment Usability Purpose
METHODOLOGY ANALYZE
Brief analysis, history and evolution, design language, market trends & competition, Field investigation, target definition, user experience Problem identification, scenario ,opportunities
CREATE
DEVELOPE
Brainstorming session, Ideation, Conceptualization, new user scenario, Brand and user benefits, Evaluation and selection Refinement, Finalization of shape. material, finish , Quick renders & communication
Technical plans, 3D model and render Mockups , Final prototype
Delimitation :
Scope of study:
This study focuses on commercial refrigerators only ( domestic range of refrigerators are out of scope of study)
MY DESIGN THINKING
1. ANALYSIS
01.1 Information 02.2 Observation 03.3Reflexion
1. ANALYSIS 2.IDEATION
2. IDEATION
3.EVOLUTION
02.1Creativity 02.2Refinement 02.3Concept
03.1Developement 03.2Finalization 03.3Presentation
SIMPLER | SMALLER | BETTER Mini Refrigerator
PORTFOLIO 2015
Aim :
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GRADUATION PROJECT Design Brief
“REDESIGING MINIBARS FOR HOTELS”
T o Redesign the interior and exterior of mini refrigerator used in hotel rooms in a capacity range of 50-70 lts. So as to enhance the user experience while staying in their leisure or corporate trips. Hotel Type : 3 to 5 Star Metro cities like Mumbai, Bangalore and Secontier cities like Nasik, Ahmedabad,
Classification
Pune etc.
Business
Guest types
Exterior: To bring refrigerator out of closet
To work on internal configuration which allows it to customize/ reconfigure according to its need Like If Corporate traveler Male Or female – Focus on Kids Family traveler
Desirable features: • Go Beyond existing manufacturing process • Product can be made for wider range group like 3 - 5 star with certain changes
Hospitality Industry
Interior :
Lodging services
Motels Hotels
Travel services
Travel Agents Restaurants
Food services
My area of focus
Budget
Price
Midprice Upscale
Cities
Location
Airports Highways
cafes bars
Delimitations : Not Focusing on Royal/classic type of hotels
CLASSIFICATION
Refrigerator should be more & frequently accessible Modern/Contemporary design language or elements
Leisure
Resorts
Downtown
Star Basis
1 star 2 star 3 star 4 star 5 star
SIMPLER | SMALLER | BETTER Mini Refrigerator
PORTFOLIO 2015
ZOOMED ENVIRONMENT Refrigerator should becomes one of the highliting /attracting product in rooms like TV
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GRADUATION PROJECT RESEARCH
“REDESIGING MINIBARS FOR HOTELS”
MINIBARS •Mini refrigerators serve the same purpose in the household – cooling – with some noticeable differences. •The first point is SIZE. •Compared to conventional fridges, they can be carried easily to different rooms. •In terms of power, mini refrigerators are not as powerful as regular refrigerators but they are still efficient enough to serve their purpose. •Some mini fridge models include freezers while in case of others; freezers have to be bought as a separate appliance. Mini fridges are ideal for low budgets. •They do not cost a lot of money and are comparatively cheaper than full-sized ones. •In terms of power consumption, a mini fridge tends to consume a lot less energy than full sized refrigerators. Even though some of the latest models are energy efficient, users can be assured that their electricity bill will be very less due to mini refrigerators.
ENVIRONMENT STUDY HOSPITALS
HOSTELS Purpose: To Store Chocolates Soft drinks Beer Cans Wine bottles Water Bottles Fruits & packed juices Ice tray
Purpose: To Store Soft drinks Water Bottle Fruits & packed juices Other Packed Food items
Zoomed Environment List of Eatables Provided in Rooms: 1. Chocolates 2. Fruits 3. Chips 4. Biscuits
List of Drinkables Provided in Refrigerator: 1. Soft drinks (Cans) 2. Hard drinks: Beer, whiskey and other alcohols 3. Water bottles 4. Wine bottles 5. Ice cubes
Purpose: To Store Medicines Injections And some other medical products
Purpose: To Store Water Bottle Paan Chocolates
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HOTELS
Commercial Use PAAN TAPRIS
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GRADUATION PROJECT CONCEPTS
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“REDESIGING MINIBARS FOR HOTELS”
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GRADUATION PROJECT CONCEPTS
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“REDESIGING MINIBARS FOR HOTELS”
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GRADUATION PROJECT FINAL CONCEPTS
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“REDESIGING MINIBARS FOR HOTELS”
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MODEL MAKING “Scale Down Model In NID bangalore campus”
To Make a scale down model of any Studio Lab of NID bangalore campus
1:30 scale
SIMPLER | SMALLER | BETTER
PORTFOLIO 2015
Mini Refrigerator
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ARCHITECTURE PROJECT
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“MOON LANDSCAPE”
Final Design Proposal
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ARCHITECTURE PROJECT
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“MOON LANDSCAPE”
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Thank you Akshay Katkade akshay_k@nid.edu +91-9579085883