PORTFOLIO
Brand Campaigns | Retail Visibility | Retail Furniture
Works Done at Cheil india (Samsung)
PORTFOLIO
CONTENTS
• Samsung- S24 Launch campaign
• USHA – Instore Communication Design
• TVS – Retail Experience
• Samsung – BKC – DIY Zone Design
S24 Launch Campaign
Context: The launch of the Galaxy S24 series demonstrates the initial step toward a new era of AI phones that go beyond the current smartphone.
The Brief: The goal is to create a cohesive launch campaign that emphasizes the phone's unique selling points (USPs) and sets it apart from competitors, appealing to both tech enthusiasts and everyday users.
Proposed Retail Elements
The Approach:
• To Establish up a 360 Degree visibility approach.
• Conceptual designs were inspired by “Galaxy AI is here Icon”
• Visibility elements across store entrances, window display , Primary Display table. Etc.
All the Design elements were designed considering to promote the AI feature in new S24 phone
Proposed Conceptual Elements (3D renderings)
Table top Phone Highlighter
Primary Display table
Retail Elements Implementations
• The Final retail elements were then deployed in all important Retail store Touchpoints
• The Experiential Display allowed customer engagement to interact with the new phone in a new manner.
The AI Portal
Phone Glorifier
Experiential Display
Display Table highlighters
In-store Communication
Context: USHA the iconic FMCD brand with its elaborate category aims Re-vamp the stores in a way to make it appealing and increase footfall by creating sublte but important visible changes in current stores.
The Brief: Re-vamp the stores with a special focus on façade design, window displays and planogram.
Premium category to be the focus i.e. I chef along with other appliances.
Proposed Retail Elements
Proposed In-store Elements
The Retail Visibility elements were planned as per proposed customer journey & various touchpoints.
Elements like Product highlighter , QR codes, New Tags , Product communication fixtures were Proposed
Implemented Retail Elements
• Window Displays considering summer season were proposed & deployed
• Hero products like – I-chef was highlighted within the store to gain traction
• New Tags & QR Codes were deployed to disburse product information
Window Displays Across 6 stores
New Tag & QR codes
Product Highlighter
Vehicle Display Zone Design
Context: TVS X is not just another 2EV or vehicle from TVS. It is a big leap in mobility. A true revolution that creates new benchmarks and adds newer dimensions to what a 2 wheeler can be in terms of design, performance and technology.
The Brief To create an unparalleled Retail experience that aligns with the premium brand image and delights potential customers, leading to Brand engagement & further the sales.
• Dedicated Display zone- 8 X 8 ft.
• Accessories Display- Helmet, Jacket etc.
• LED Display Screen Placement
Proposed Display Zone
Journey Mapping
Implemented Retail Elements
• Bold & Larger than life Branding elements were deployed outside store to create the Buzz
• The Core Identity of X was showcased in context to the vehicle to create a sense of proud for customers
• Dedicated Zones were deployed in stores / Events to create a Premium brand imagery
Larger
BKC- Customization Zone
Context: Samsung BKC, spread across 8,000 sq ft, in Jio World Plaza showcasing Samsung’s top-of-theline premium products through unique curated experiences and real-life scenarios.
The Brief: To Create Customisation zone for Phone accessories in the dedicated store zone. Zone to have Digital Interaction to create a engaging shopping experience
Proposed DIY Zone station
• The Design was made considering the Store Design language with use of sophisticated color scheme.
Proposed
Conceptual Design with Digital Interaction
Implemented DIY Station Design
• The Design was made considering the Store Design language with use of sophisticated color scheme.
• Accessories like Phone charms, Watch straps etc. were Displayed
• Customer can now choose Design options from the tab & can customize the phone cover then & there only.
DIY ZONE
Tab for Interaction