Brand Identity Guideline
Contents Basic Dokumen ini memuat aturan yang menjadi acuan penggunaan logo Sasak Healing Oil. Berisi tentang aturan minimal ukuran, komposisi warna dan standart visual dan pengaplikasian dalam disain untuk menjaga konsistensi standart brand
Berisi tentang: Color • Brand color system • Default color system • Incorrect usage of signature colors • Incorrect usage of background colors • Full-colour signature: background colors • Single-colour signature: background colors • Signature usage on a background image • Signature usage
Signature usage • Horizontal signature: empty space • Vertical signature: empty space • Brandmark: empty space • Incorrect usage of signature
Typography • Primary typeface • Alternative primary typefaces • Secondary typeface • Alternative secondary typefaces
Brandmark
Logotype or wordmark
Vertical version: light background
Vertical version: dark background
Optional horizontal version In case vertical space is limited, a vertical version is available.
Sasak signature: full-colour signature consists of the logotype and the mark. The relationship (size, positioning and colours ) of these elements should never be altered in any way. When possible, the logo should appear in its full-colour horizontal version. The signature is available with and without the tagline. Horizontal version: light background
Horizontal version: dark background
Vertical version: light background
Vertical version: dark background
Optional horizontal version In case vertical space is limited, a vertical version is available.
Sasak: single-colour Sasak signature in black and white is for applications where full-colour is not an option or is not desired. The signature is available with and without the tagline. Horizontal version: light background
Horizontal version: dark background
Color
Color is a strong, communicative element of any brand identity. It uni es an identity, enhances brand association and accelerates di erentiation. Amanie! signature is made up of an attractive and dynamic palette that brings colour and vibrance to all communication materials.
Color Pallete
Sasak at brandmark colour palette Panduan palet warna yang harus dipatuhi dalam penggunaan logo. Dilarang merubah atau menambahkan warna apapun dalam logo
CMYK : 36% | 0% | 92% | 0 RGB : 185 | 206 | 46 CMYK : 43% | 55% | 86% | 0 RGB : 81 | 136 | 48 CMYK : 78% | 53% | 73% | 68% RGB : 35 | 50 | 38 K: 20%
Signature Incorrect Use
Aturan yang standart yang memuat larangan dalam penggunaan logo
Dilarang memanjangkan, memendekkan memiringkan atau merubah bentuk logo dengan alasan apapun
Dilarang keras merubah warna logo!
Dilarang mentransparasi logo untuk kepentingan apapun
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