WEB DESIGN & DEVELOPMENT
www.webdesign.com
MULTIMAX
ABOUT US
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BORN DIGITAL, STAYING DIGITAL Snug is a full-service digital marketing agency. The company provides integrated and professional online business solutions designed to help clients grow through innovation and creativity; whether driven through web, social, content, mobile, search or advertising channels. The team are experienced technologists and marketers who have worked globally for some of the biggest network agencies on some of the world’s biggest brands. Today Snug is proud to have worked with over 300 clients in 25+ industries including multinational clients such as Johnson & Johnson, Nestle, Unilever, HSBC, General Motors, Revlon, General Electric, PwC, Emaar, Etihad, Mamas & Papas and Carrefour.
OUR BELIEF Snug believe in making a fundamentally positive difference to our client’s business, the lives of our staff and service providers and the environment in which we live and work. We are focused on investing in relationships that grow stronger and deeper with the passage of time. We know that the online world is a powerful channel that we must respect – our aim is to provide value for users in everything we produce.
OUR ROOTS Snug is the brainchild and creation of digital marketing guru James Gaubert. James has worked in digital marketing for over 18 years and has a career that has spanned 3 continents, Europe, APAC and the Middle East. James is an award winning marketer who has worked within tier one agency networks such as Ogilvy, LBiDigitas and Bruce Clay and with more household name clients than most, a true innovative visionary and author of the best seller, the A-Z of Digital Marketing.
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WEBSITE DESIGN www.webdesign.com 4
AT SNUG, IT’S ALL ABOUT BRINGING BUSINESSES TO LIFE - THROUGH OUR EXCELLING WEB DESIGN, DEVELOPMENT AND DIGITAL MARKETING STRATEGIES! Is your website empowering your business goals? Is your business ethos reaching your target audience? If not, it’s time to pull up your sleeves! Better reach means better engagement and winning businesses. Snug believes that good websites can reach good heights and speak volumes and we work out solutions that we believe in. Snug as one of the leading Web Design Agency & Development Companies aims to provide websites that give businesses huge conversions. We are experts at developing websites that reflect your brand and communicate your words across. Once your message hits the right audience, you begin to rake. For this, Snug can help you excel. Our expert’s mantra is, Style with Substance, where substance includes speed, accessibility, userfriendliness and above all, increased functionality.
BUILD A FULLY CUSTOMIZED WEBSITE WITH SNUG At Snug we specialise in designing and developing websites that sell, and sell BIG! As the premier web development company, we create bespoke web design, fully tailored to your business needs.
YOUR STAGE, YOUR SHOW! We design and develop web stages that enable you to play your show and have your rules applied. Whether your existing business website needs an overhaul with newer functionalities or you need a completely new kick-start, we have resources to help you meet your online potential.
OUR TECHNICAL PROCESS We excel in every aspect of site development and deployment. We are uncompromised experts in framework technologies such as PHP, CodeIgnitor and CakePHP and have high-end experience of various CMS systems as wordpress, sitecore, DotNet, Nuke, Drupal and Joomla.
ECOMMERCE Usability, functionality and security are key ingredients of any good e-commerce platform. From bespoke catalogue management, to smart order fulfillment, no-nonsense admin panels, and SEOfriendly blueprints, our eCommerce solutions give you the tools you can use and trust.
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MOBILE FRIENDLY Mobile Social sharing is overrunning social sharing via desktop/laptops. We deliver sites that are 100% compatible with small screens. Since 2009, we have been designing mobile sites and possess extensive knowledge of responsive website development. We’ll help you remain ahead of the curve.
QUICK DELIVERY With our super-fast website development process, we create web designs and develop sites at awe-inspiring speeds. With our designed websites, you can enjoy some of the best turnaround times and region.
THE SNUG DESIGN PROCESS We have successfully outlined a winning four phase website design philosophy that applies to all projects irrespective of size, length, or type. Our goal is simple: to give you a web platform that enlarges your business canvas by earning you huge conversions. We follow this goal steadily and aim for it unswervingly - that’s our oath!
DEFINE The first step is to clearly define your requirements, and identify your vision, needs and goals of your new website. Further, chalk out a complete plan to help us synchronise your website to your business goals. Our expert website developers and designers give web platforms that help you excel.
DESIGN Once we understand your goals and priorities we start our design process with our extremely flexible and interactive design strategies. As said earlier, we keep you with us; we create samples and send them to you for approval. This process enables us to create a design that best meets your expectations and business needs.
DEVELOP Once you approve our designs, we employ recognized conventions for good programming which include style sheets, good coding technique and highly optimized graphics, to give you a website that is compelling and extremely functional.
DEPLOY Once the development and layout design configurations are finalised, we move to the deployment and testing phase. With accurate quality assurance and fine-tuning, we ensure 100 per cent results. As a stakeholder you can monitor the progress and participate in testing the website on our development servers.
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MULTIMAX www.webdesign.com
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SEO
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GET HIGHER SEARCH RANKINGS WITH SNUG’S SEO SERVICES If your website doesn’t come up on Google search results, how will anybody know it exists? SEO (Search Engine Optimisation) is a tool that brings visibility, and in turn traffic to a website. As a leading SEO company, we specialise in the art of search marketing.
MAKE SURE YOUR POTENTIAL CUSTOMERS FIND YOU EVERY TIME THEY SEARCH ONLINE FOR ONE OF YOUR PRODUCTS OR SERVICES With Snug’s comprehensive SEO services in Dubai, you can radically improve your search rankings on all the biggest search engines including Google, Yahoo, and Bing. We make sure that your business is always in search engines’ top results whenever a relevant query is made via any of the leading search engines. Our optimisation strategy is based on robust market analysis that our SEO experts conduct at the very start of the project. All the SEO techniques we apply are fully compliant with the industry standards. These are just some of the things that set Snug apart from other run-of-the-mill SEO companies in the market.
AS A PREMIER SEO COMPANY, WE CAN HELP YOU WITH SEO STRATEGY To impress Google’s SERP, you need a strategy - full of diverse techniques and high quality practices. Only a good strategy can see your SEO through. At Snug we specialise in helping businesses mastermind and implement digital marketing strategies. Using a blend of conventional and advanced search engine marketing techniques, we ensure your website ranks high for terms relevant for your specific business.
SEO KEYWORD RESEARCH Keyword research is an integral element of SEO. It is a delicate science involving research into search patterns, keyword relevancy, market analysis, and even consumer behaviour. Do things right and you’ll have a firm foundation for your entire SEO campaign; do things wrong and your SEO campaign will become a money pit. At Snug, we specialise in smart keyword research. We offer advice on all aspects of your SEO strategy, and help you conduct detailed, insightful keyword research to get everything started the ‘right’ way. Being a local SEO company, we understand regional search patters, and how these variances can boost up your site’s SEO.
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COMPETITOR ANALYSIS Clever SEO involves digging into your competition’s back link profile, conducting content audits, domain analysis to see what they are doing. Using this information to make your digital marketing even smarter is an essential ingredient of cost effective SEO. Snug, being a clever SEO agency, enables you keep an eye on your biggest competitors, and helps you beat them. We understand that it isn’t always the flashiest websites that’s doing the most active trade – treats emerge from the unlikeliest of sources. Our search engine optimisation helps you counter these hidden threats.
ON SITE SEO Selecting the right keywords and competition analysis is half the battle, turning this information into a workable “on site/on page” SEO plan is the key to success. Snug’s SEO not only helps you to improve your website, but also enables you to match keywords with target pages. By assisting you to enhance site accessibility, loading time, and architectural structure, we assist you to create a killer SEO campaign. Find out more about our design expertise.
OFF SITE SEO Once the site is ready, SEOs start building links to open the site up for traffic. Linking building is not exactly a science, it is an art, which takes years to master. Simply building irrelevant links, can actually lead your site into trouble. From writing quality guest posts, to placing links on credible site, and social sharing – we know many offsite SEO tricks.
WE GET YOU RESULTS You can also obtain top positions in search results with the help of our SEO services. No matter how far you lag behind in search rankings, it’s our goal to catapult you to the first page of the top search engines for all major industry keywords. We guarantee that no other SEO company will provide you with more comprehensive and result-oriented SEO services than we do.
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MULTIMAX www.webdesign.com
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SOCIAL MEDIA www.webdesign.com 12
WE LOVE SOCIAL MEDIA Our team of sociable social media experts has phenomenal strategic and analytical experience. This comes as a result of working directly and regularly with all of the leading social media channels including Facebook, Instagram, Google and Linkedin. Our creative campaigns are powerful and cutting-edge. When we get the banter-boundaries right with our customers, it’s even more rewarding for everyone. And that’s when we start creating conversations that develop into long-term relationships that last.
STRATEGY Our social strategic team loves to get to know your consumers. We analyse what makes them tick, what they’re into, and how they like to spend their time. So when you bring us your business objectives, we give you powerful platforms, fine-tuned frequencies, cracking content, and clear milestones to enable us to deliver them.
COMMUNITY MANAGEMENT We are as comfortable conversing in community forums, as we are initiating Instagram inspirations. Online communities enable highly targeted conversations to take place with the right people at the right time. We can help you develop, build upon or find the most engaging platforms to ensure your consumers feel comfortable, creative and communicative.
MEASUREMENT AND REPORTING We love technology and are very proud of our analytical toolkit. Our precise tools enable us to analyse not only how well your brand is performing against the KPIs we help you set, but also we track the performance of your competitors and the wider market. Our target insights help you spot business opportunities and turn threats into positive opportunities to grow.
SOCIAL MEDIA BUYING “You had me at hello!” Sadly this is no longer the case in the social space. Our experts know every step of the strategy needed to grow your brand engagement levels. With a thorough review of current marketing and social media strategy, we use our powerful analytical tools to define a tightly tailored campaign. Our aim is to deliver results for your brand, and generate the return on investment that you require.
SOCIAL MEDIA ACTIVATIONS We know how to build precise campaigns to reach and connect with the most important people – your existing and target consumers. We also keep our ear to the ground and continually monitor feedback to make sure that not only the right people get the right message at the right time, but that they actively want to engage more deeply and more frequently with your brand.
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INFLUENCER RELATIONSHIP There’s only one thing worse than being talked about, and that’s not being talked about at all. In today’s world of online conversations and networking, the voices with the most power and presence are those of influential opinion leaders in all fields. We have spent time building a database of influential Key Opinion Leaders (KOLs) so whether it’s politics, technology or fashion, male or female, old or young, we have a KOL who can influence the opinions of your consumers across all social media channels.
EDUCATION (TRAINING) We never stop learning, and neither should you. The digital world is evolving at an incredible pace, and the only way to stay ahead of the pack is to keep training. In an uphill ride, our experts will take the front, and shield your organisation from the wind as we pull together to be on top of our game. We run workshops and training sessions for you and your organisation on the key areas of social media to ensure you have the facts, terminology and stamina you need to win in the social space.
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MULTIMAX www.webdesign.com
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PAY PER CLICK www.webdesign.com 16
LEADING PPC AGENCY I Pay Per Click (PPC) marketing is a powerful tool which offers measurable results, instantly. While the concepts are relatively simple, it takes insight, knowledge and skill to run a successful marketing campaign. We use an array of sophisticated techniques to help you get maximum value from paid search. “No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads,” is how Google AdWords page opens. Pay Per Click advertising is a form of marketing where advertisers can pay to display their ads on popular search engines. All leading search engines today have their own pay per click services to help you promote your business faster than if you rely solely on organic rankings (using SEO). If time is a factor and you need fast results then PPC might be the best solution for you. Some top pay per click services includes Google’s AdWords, Yahoo’s Search Marketing, and Microsoft’s Bing ads. All these pay per click advertising services run along the same simple concept. As an advertiser, you create an ad using your business keywords. When a user searches using any of your keywords, your ad appears next to the search results in sponsored links. You pay only when the user clicks on your link.
HOW SNUG PAY PER CLICK MARKETING WORKS With Snug’s comprehensive SEO services, you can radically improve your search rankings on all the biggest search engines including Google, Yahoo, and Bing. We make sure that your business is always in search engines’ top results whenever a relevant query is made via any of the leading search engines. The veteran search engine marketing experts at Snug know exactly how to run a successful PPC campaign for your business, which is important because a wrong PPC campaign can quickly eat up your advertising budget. We’re an experienced pay per click company providing professional PPC services to businesses of all shape and size. We can run your PPC campaigns on the search engines of your choice without letting a single cent of your ad spend go to waste.
HERE’S IS A BRIEF PROCESS OF OUR PAY PER CLICK CAMPAIGN: MARKET RESEARCH Effective PPC requires an understanding of the local market and consumer search patterns. At Snug, we take the time to get to know your business, your USP, your competitors, your customers, their demands and their needs. The more research we do, the better the PPC results for you and your business.
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SEO KEYWORD RESEARCH As in the case with SEO, intelligent keyword research is an integral element of PPC marketing. It’s not all about getting the highest search volumes, it’s about selecting and using keywords that work (convert). At Traffic, we use sophisticated tools to analyse such things as searcher intent, search volume, and even relevancy of various keywords to the buying process. This analysis enables us to generate a set of keywords/key phrases that ensure greatest possible PPC value.
ACCOUNT & CAMPAIGN CREATION Creating an account on Google AdWords is as simple as creating an email account. Once you’ve created one, you’re good to go. As a first time advertiser, you’ll use AdWords’ Starter Edition which will walk you through your first PPC campaign. Afterwards, you can switch to the Standard Edition anytime you want.
A/B TESTING As your PPC company, we aim to give you ads that trigger clicks. We split test our ads to maximise performance, while our PPC campaign team monitors its own performance and works to improve the overall cost per click score.
LEAD GENERATION As your ads will appear only on the relevant search queries, the users may click on your ad leading to an ultimate lead generation and conversion. Every time a user clicks on your ad, you pay Google a certain amount.
LANDING PAGE OPTIMISATION The main advantage of PPC is that you can achieve fast results; you will appear on the top pages of Google and any other search engines you advertise on within a short timeframe. If your current ranking is very low and you need to boost awareness and web traffic towards your site fast then PPC could work well for you. There are however two main disadvantages of PPC; firstly it is much more expensive than SEO and secondly its results can be short-lived once you stop paying for your ads. Snug can help you with PPC and it is often the perfect way to kick off a more long-term campaign, one that uses a combination of both PPC and SEO to achieve web traffic and high rankings that are longer lasting.
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MULTIMAX www.webdesign.com
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CONTENT
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CONTENT IS STILL KING In the ever changing online world of fast information access, it’s critical to have clear, concise, compelling and entertaining content. At Snug, we are proud of the successful campaigns that we have delivered across all channels. From tactical product launches to annual brand building awareness campaigns, our aim is to deliver best-in-class strategically-led online marketing campaigns that continually optimises audience engagement.
CONTENT STRATEGY At the start of the content-creation process, we undertake a deep dive to thoroughly understand your brand, product(s), competitors, target customers and business & marketing objectives. We conceive and implement unique content strategies that enable us to deliver cutting-edge content. • • • • • •
Creative strategy Content maps Your brand story Your channel plan High level vision Your audience personas
CREATIVE Whether you need us to work to brand guidelines or want us to use our creative licence, our award-winning in-house team of audio and visual, static and motion Creatives are passionate about creating work that makes a real difference. Using content strategy as a stepping stone, we work as a cohesive team to create memorable and remarkable work that entertains and informs your customers and improves engagement and shareability.
VIDEO PRODUCTION Fresh, dynamic video has become essential content across all digital channels. We anticipated that trend and in mid-2013 began investing in equipment and people who can deliver outstanding video content quickly and to meet most budgets. We now have a range of talented in-house film Producers, Directors, camera operatives and an experienced post-production technical team.
PHOTOGRAPHY Great images can make or break a campaign. Our award-winning in-house photographer is one of the world’s finest, with over 10 years of experience in creating must-share images for your latest social media campaign or strategic content.
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COPYWRITING Our team of skilled copywriters offer a mix of strategic and creative know-how, allowing us to understand your brand strategy and adapt it into customer-friendly language. When we approach your copywriting brief, we start with the content principles that we have defined as a team. We then sculpt, shape and script your copy to tailor every headline, paragraph and feature to the exact tonality and language of your brand, ensuring each core message is delivered with clarity and clout!
TRANSLATION SERVICES At Snug, we appreciate the need to speak the language of your consumers, and not just at the digital level. Our team of qualified copywriters, translators, interpreters, proof-readers and researchers consistently deliver high-quality, detailed and accurate work to ensure that the language of your business is pitch-perfect.
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UX/UI DESIGN www.webdesign.com 24
MEMORABLE HIGH-QUALITY USER EXPERIENCE MEANS LOYALTY User Experience Design is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. User experience design encompasses traditional human–computer interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users.
OMNICHANNEL DESIGN Omnichannel means offering your customers the use of multiple channels at the same time when browsing your website. This will add marketing mix to your site, and it will also give users the choice to decide when and how to interact with your brand. For example, customers can buy your product online and decide to pick it up at the store. Or they can try a product in the store and have it delivered to their homes if the colour is out of stock. It means offering them multiple choices and being omnipresent. We understand the importance of a 360-degree engagement between consumers and brand and we know how to maximise this engagement.
SERVICE DESIGN Service design means allowing you to see what your customer sees. It is a fantastic toolbox that brings the human factor into the equation of your company so that you can look at your organisation from the consumer’s point of view. In other words, it is something you do if you want to find out “the why”, instead of “the what”. It connects you to your customer, and helps you gain an in-depth understanding of their online experience with your company.
RESPONSIVE DESIGN The responsiveness of a website nowadays is not optional. People browse the internet on their tablets, smartphones, and laptops. And when they enter your site, regardless of the device they use, the experience has to be high-quality. We design responsive websites that are tailored to any device so that users have an amazing experience on your site every time they visit it.
MOBILE AND EMERGING PLATFORMS Mobile allows interactive communication that can enhance your digital presence and maximise your potential allowing you to exploit more opportunities. The experts here at traffic specialise in application development, mobile sites, layer development and much more and since digital media is a fast paced fluid environment, we innovate and renovate constantly.
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PROGRAM MATIC www.webdesign.com 26
NOW IS THE TIME FOR ADVERTISERS TO REACH CONSUMERS THROUGH DIGITAL CHANNELS Consumers love online content. Not only are they spending more time at their computers, but targeting methods are becoming more advanced each day. The industry employs some of the world’s brightest minds and competition between advertisers is cut-throat. Companies are desperate to understand their consumers’ needs and many are looking for new advertising channels. Programmatic advertising is an exciting development. According to econsultancy. com, 62% of marketers use programmatic for brand objectives. In 2018, it is estimated that programmatic advertising will account for over $18.2 billion in U.S. digital advertisement revenues, a dramatic increase from $3.1 billion in 2013.
WHY IS PROGRAMMATIC ADVERTISING SO EXCITING? Programmatic essentially means automatic. Programmatic buying refers to advertisement space that is bought on a web page by an automatic service. This can be achieved either through bidding for the space or by purchasing it directly. What this provides is efficiency. Before programmatic buying, digital advertisements were bought and sold by real people. Humans, by their nature, cost money to hire and can be unreliable. By removing the human capacity for error, laziness and wages from the equation, programmatic advertising technology increases the efficiency of ad buying exponentially. This makes the process smoother, more reliable and more cost effective. It’s a win-win situation, unless you’re a soon-to-be-unemployed human ad buyer yourself.
IS PROGRAMMATIC BUYING DIFFERENT TO REAL-TIME BIDDING? Real-time bidding (RTB) is a form of programmatic ad buying, but there are many other types as well. RTB is the buying and selling of online ad impressions through real-time actions that take place in the time it takes to load a webpage. Previously, advertisers used websites as proxies for the advertisements. For example, if they wanted to target movie fans, they would purchase advertisements on a movie-related website. In contrast, RTB enables them to target their ads to specific users instead of across a whole site. This method is called “programmatic direct.”
IS PROGRAMMATIC ADVERTISING THE FUTURE? Most likely. Although there are no concrete figures revealing how much of advertising is traded programmatically, its use is clearly spreading fast and wide. With shifting priorities, many companies are changing the focus of their marketing budgets and are now keen to buy as much media as they can through programmatic channels. Meanwhile, major brands have become so interested that they are hiring in-house teams to oversee their programmatic ad buying. Currently, it’s mostly online advertisements that are traded programmatically, but media companies are increasingly investigating exciting and potentially lucrative ways to sell traditional media this way, including TV commercials.
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CAREERS
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THE ADVANTAGES OF WORKING AT SNUG Everything we do at Snug is goal oriented. We always act in the best interests of our clients while offering a culture that supports individuality, offers freedom to practice creativity and allows you to have fun along the way! • • • • • •
As a Snug employee you will step into our digital world with real people who emulate our core values at everything they do. The Snug culture emulates both passion for its brands and flexibility for its employees in the different ways of working. You will get the opportunity to work with exciting brands both international and local, and grow with each of them. We believe that work and fun go hand in hand as you learn and grow by doing what you enjoy best. You will encounter creativity at every step as you work with people from diverse backgrounds and cultures. With continuous investments in quality resources at all times, we aim to be the employer of choice in the digital world.
If you believe you identify with our values and have the necessary qualifications and/or experience, send us an email and take the first step towards being a part of the Snug world.
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PARTNERS BUILDING LONG LASTING PARTNERSHIPS When you work with Snug you benefit from our partnerships and networks. We only work with the absolute best online companies in the region to deliver value and quality.
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GOOGLE As a Google Partner, we are well aware of Google Adwords’ little secrets including the use of negative keywords, the importance of ad extensions, and the theory of phrase match keywords, site linking in the ads, split testing, broad match modifier, and ad scheduling while predicting upcoming e-trends. At Snug we deliver competitive advantages to our high-powered clients and ensure result driven digital services and results.
LINKEDIN At Snug we pride ourselves on having a beneficial working relation with LinkedIn, who are the elite business-to-business social network and one of the most effective ways of marketing your business today. We work closely with the social site to build bespoke and engaging solutions for all our clients in order to better serve their specific requirements.
FACEBOOK Having a strong relationship with Facebook allows us to provide our clients with the best opportunities and ideas to engage their target audience. At Snug we develop and implement different methods to ensure that our clients receive the highest visibility possible on the social platform. Working together with Facebook we understand the social site extensively and we always know when it’s in your best interest to use it.
TWITTER Our collaboration with Twitter helps us build more impactful creative concepts and ideas for the brands we serve. We utilize Twitter to deliver your brand’s message and content to a global audience in real-time. Our team develops strategies and content to receive the right response, from the right audience for your brand.
RACKSPACE Snug has been a part of the Rackspace partner network for many years. Rackspace is a leader in hybrid cloud solutions which allows you to mix and match public cloud, private cloud, and dedicated servers to create your ideal environment. Taking advantage of this partnership allows us to offer all of our client’s enterprise level managed infrastructures.
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MULTIMAX www.webdesign.com
CONTACT US Address Our company Adderss Paschimgaon, laksam, comilla St/ starts,BD Laksam
Contact info Phone- +96 63256 3265 235 Paschimgaon, laksam, comilla St/ starts,BD Laksam
Web info yourcontact@gmail.com contactus@hotmail.com www.contactus.com