It all started in North Alabama TVA Celebrates 90 Years

On May 18, 2023, TVA marks its 90th anniversary of serving the people of the Tennessee Valley region. It is a time to reflect on the contributions of those who built TVA for the people of the United States and acknowledge today’s employees and local power company partners as we carry the torch onward in TVA’s unchanging mission to serve the people in the region with low cost, reliable, resilient and clean power.

Ninety years ago, TVA was born as an innovation company, created as a force for good – to lift up a struggling region of our nation. Its very foundation is built on a clear mission of making life better for the people who call this area home.

TVA’s employees have served the people of this region through energy production, environmental stewardship and economic development. This three-fold mission of service has stood the test of time and is as relevant today as ever.

North Alabama has a special place in TVA’s history. In fact, it all began at Muscle Shoals after Wilson Dam was completed in 1925. For the first time in more than a century, Wilson Dam allowed steamboats and barges to travel unhampered through the previously treacherous shoals, and it offered hydroelectric energy sorely needed in World War I weapons manufacturing. Government engineers also selected Muscle Shoals as the site to construct two nitrate plants to support the war effort.

After the war, Henry Ford tried to buy the facilities at a bargain price, but on May 18, 1933, Franklin D. Roosevelt signed the bill creating the Tennessee Valley Authority. With the signing of the TVA Act, the Muscle Shoals facilities became part of TVA. TVA employees got to work converting the idle nitrate plants to fertilizer research and production. Wilson Dam became the cornerstone in TVA’s unified plan for development of the entire Tennessee River. Thirteen generators were added to the original eight, making Wilson the largest hydroelectric installation in the TVA power system.

Today, Wilson Dam remains TVA’s largest conventional hydroelectric facility, with 21 generating units generating a summer net dependable capacity of 653 megawatts. An average of 3,700 vessels passes through its locks each year, and its reservoir provides 166 miles of shoreline and 15,500 acres of water surface for recreation.

During the past 90 years, TVA expanded its presence in Alabama, and now includes hydroelectric generation at

Guntersville and Wheeler, Browns Ferry Nuclear plant – the nation’s second largest nuclear plant – and the Colbert Combustion Turbine plant.

Our 90 successful years wouldn’t have been possible without the partnership of local power companies in Alabama, who share our commitment to the public power model, which places service to our communities as our first priority.

As part of our celebration, we plan to focus our attention on the people we serve by creating the biggest day of service in TVA history. On May 18, TVA employees from all seven states will be participating in hundreds of volunteer activities – from working in food banks to cleaning up shorelines. Our goal is to impact all 201 counties in our service region.

We also will have booths and information about TVA at festivals in the weeks and months surrounding May 18. We participated in the Panoply Arts Festival in Huntsville on April 28-30. We will be at HydroFest in Guntersville on June 24 and 25, and at the W.C. Handy Music Festival in Muscle Shoals July 21-30.

We hope you will join us in celebrating our local power companies, hard-working TVA employees, retirees, other stakeholders, and of course, the people of this region. Working together, we have helped make Alabama a great place to live, work and play.

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Closing Deadlines (in our office):

July 2023 Issue by May 23

August 2023 Issue by June 23

September 2022 Issue by July 25

Ads are $1.75 per word with a 10 word minimum and are on a prepaid basis; Telephone numbers, email addresses and websites are considered 1 word each. Ads will not be taken over the phone. You may email your ad to hdutton@areapower.com; or call (800)410-2737 ask for Heather for pricing.; We accept checks, money orders and all major credit cards. Mail ad submission along with a check or money order made payable to ALABAMA LIVING, P.O. Box 244014, Montgomery, AL 36124 – Attn: Classifieds.

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