MARCH • APRIL 2025 BUSINESS & INDUSTRY
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2024-25 ASCPA BOARD OF DIRECTORS
Sarah Propper, Chair
Paul Perry, Chair Elect
Cathy Dover
Jennifer Forrester
Bruce Fryer
Matthew Hilburn
Kendra James
Brian McLeod
Jeremy Mosteller
Amanda Paul
Joseph Wynn
Dennis Sherrin, AICPA Council Rep
Jamey Carroll, AICPA Council Rep
James White, Jr., Past Chair
CHIEF EXECUTIVE OFFICER
Jeannine Birmingham, CPA, CAE, CGMA
CONTRIBUTING
Sarah Beckett Ference, CPA
Marc Hamilton, CPA, CGMA
Chuck Jordan, CPA EDITOR
Megan G. Hughes, APR
Plan Your Quality Management Standards
Later
Greetings ASCPA Members and Happy Spring!
Spring is my favorite time of year. A season marked by warmer temperatures, longer days, and blooming flowers, it is often seen as a time of rebirth and new beginnings. Vibrant colors appear across landscapes, letting you know the transition period between the cold of winter and the heat of summer has begun.
This also marks a favorite time of year for me professionally. As we gear up for an exciting 2025, I’ve gathered my “Top 5” list just for you!
1. ASCPA Annual Meeting –June 17, Birmingham, The Club
Mark your calendars for our 106th Annual Meeting! This signature event connects professionals, students, and industry leaders for a day of insights, networking, and planning for the future. Featured speakers include AICPA Past Chair Anoop Mehta, Randy Johnston of K2 Technology, FBI’s Robert Bohls, Bruce Ely of Bradley, and an ASCPA Educator’s Panel. And we hope you’ll join us the evening before for A Night with Chef Hastings. All
proceeds benefit the ASCPA Educational Foundation. Registration for both these events are open now!
2. Stronger Advocacy During the 2025 Alabama Legislative Session
Our advocacy is stronger than ever with Rob Pearson, our new Director of Government Affairs, leading our efforts. His weekly legislative updates cover key bills and initiatives impacting the profession. Have questions? Reach Rob directly at rpearson@alabama.cpa.
3. New AICPA Leadership: Mark Koziel, CPA, CGMA
Mark Koziel steps in as the new AICPA CEO, bringing deep industry knowledge and a focus on innovation, diversity, and continuing education. His vision aims to navigate the evolving business landscape while supporting accounting professionals. Learn more about Mark here or reach him at askMark@aicpa-cima.com.
4. Insights from AICPA Chair Carla McCall
At our January Board Meeting Carla McCall emphasized shifts in the profession—technology, firm structure, human capital, and innovation. Key challenges identified from the AICPA PCPS CPA Firm Top Issues Survey included:
• Talent retention
• Staff management
• Compensation
• Tech adaptation
Similarly, amongst Business & Industry, key challenges included:
• Need for new skills
• AI integration
• Digital transformation
• Innovation and growth strategies
• Talent retention
Carla also stressed the value of organizational culture - highlighting inclusion, recognition, flexibility, and purpose—as key drivers for engaging younger talent.
5. Balance Sheet Bash 2025: A Diversity Success Story
This year’s Balance Sheet Bash united nearly 200 students across three cities for a day of learning, networking, and inspiration. The event fostered conversations around personal branding, career growth, workplace dynamics, and the broad opportunities within accounting.
Participant Ya’Mese Johnson shared, “The Balance Sheet Bash offered invaluable insights into the evolving financial landscape and how my management studies can bridge gaps in my community.”
Given its success, we’re excited to grow this initiative for 2026!
We are all navigating a transformative era, with leadership changes, advocacy wins, and a deeper commitment to diversity and innovation. As we prepare for our Annual Meeting, we’re reminded that the future of accounting is dynamic, collaborative, and full of opportunity. The work being done by professionals at all levels - from students to CEOsis shaping the future of the profession in ways that will have a lasting impact. I’ve had a front row seat, and there’s an open spot just for you. Come join me!
For those of you in public accounting, I know you are in the middle of it right now. Whether you are doing taxes/audit/ consulting or all of the above, this is everyone’s busy time and also the opportunity for bringing a lot of value to our clients. But let’s not forget about our brothers and sisters in business and industry. Their busy season lasts all year, whether it’s month end close, preparing quarterly reports, or also helping us in public accounting with the audit and tax return. Your work really never ends!
As the world continues to evolve, businesses are increasingly leaning on CPAs in industry. Through technology advancements and regulatory changes, businesses are constantly having to adapt and reshape their financial practices. The role of the CPA in these sectors is so crucial, as they help navigate a landscape marked by complexity and constant change.
The expectation of companies from their accounting teams has grown beyond the traditional financial oversight. CPAs are now expected to be business advisors by driving innovation, efficiency, and profitability. This includes technological advancements, constantly changing laws and regulations, and business strategy.
One of the most significant impacts on businesses today and CPAs alike is the rapid advancement of technology. With data overload, we now look
to AI, data analytics, and other tools to help streamline operations and improve decision making, and as always CPAs are on the forefront of this extremely fast paced technology advancement.
The regulatory environment also plays a pivotal role for us. As governments introduce new laws and regulations, businesses are required to adapt quickly to remain compliant, sometimes with very little guidance from the regulatory agencies themselves. Some of these affecting all of us are changing US tax laws, the beneficial ownership information reporting, as well as many other changes being thrown at us constantly, it can feel like a fire hose to the face!
As businesses grow, the complexity of their financial structure often increases. Businesses consistently turn to their CPAs to help implement accounting software, inventory tracking systems, or point of sale systems. These are all sophisticated software systems that help track real-time numbers in order to help businesses make the best up-to-date decisions.
All of these responsibilities highlight the value of having a CPA affiliated with your organization who can offer strategic advice and insight. I once had a fellow board member tell me one person’s problem is another person’s opportunity. I believe more than ever there is so much opportunity in our profession to really make a difference.
Here at ASCPA we want to help you stay connected with industry trends, participate in professional development opportunities, and foster relationships with other CPAs across all industries to ensure that CPAs will continue to be valuable to the success of organizations for years to come.
January 16, 2025
Jeannine P. Birmingham, CPA Secretary/Treasurer
Alabama Society of CPAs 1041 Longfield Court Montgomery, AL 36117
Re: 2025 ASCPA Nominations Committee Report
Dear Jeannine,
The ASCPA Nominations Committee convened on January 16, 2025. Members of the committee include Stacy Cummings, Cheyenne Sandlin, Jon Heath, Sarah Propper, James White, and Colby Lakas I have agreed to serve as Chair of the ASCPA Nominating Committee.
In compliance with the Alabama Society of CPAs By-Laws, the committee presents the following recommendations. Each nominee has agreed to serve if elected.
Officers: Chair of the Board Chair Elect Immediate Past Chair
Three-year term: Lyndsey Dixon
Cam Pearce
Sherman Pitts
Bradley Rayborn
Two-year term: Matthew Hilburn
TELEPHONE:
334-844-5340
Respectfully Submitted,
Paul Perry, Warren Averett, Birmingham
Kendra James, Cadell Construction, Montgomery
Sarah Propper, Pearce Bevill Leesburg
Moore, Birmingham
Wilkins Miller, Mobile
Samford University, Birmingham
Red Diamond Coffee, Trussville
Forvis Mazars, Birmingham
Crowne Healthcare, Monroeville
Colby Lakas, CPA Chair, 2025 ASCPA Nominations Committee
MEET THE NEW CLASS OF ASCPA BOARD MEMBERS
Each year members of the Nominating Committee select individuals nominated by their peers from across the state and various segments of the CPA profession to join the ASCPA Board of Directors. We are excited to work with the newest incoming board members to gain their insights on how to make the Society stronger and stay relevant for our members.
Lyndsey Dixon, CPA, CVA With over ten years of experience in public accounting, Lyndsey Dixon began her career with a regional firm in Montgomery before joining Wilkins Miller in 2012, and was named partner in 2022. Lyndsey’s industry experience includes providing consulting services related to accounting, auditing, special projects, and leading internal management tasks; litigation services; audits of financial institutions, nonprofit organizations, agriculture, construction and employee benefit plans.
Lyndsey earned a Bachelor of Science in Commerce and Business Administration from The University of Alabama, and a Master’s of Business Administration from Auburn University Montgomery. She is a member of the Association of International Certified Public Accountants, Alabama Society of Certified Public Accountants and the National Association of Certified Valuation Analysts. She is also a graduate of the EMERGE Young Professionals Torchbearers Leadership Class III and ASCPA Leadership Academy Class IV, a Junior Achievement volunteer, Ronald McDonald House volunteer and ASCPA Classroom Blitz volunteer. Lyndsey also serves on the Young Advisory Council for Mobile Baykeeper. Outside of the office, Lyndsey enjoys spending time with family and friends, being outside and listening to podcasts and live music.
Cam Pearce, CPA, CIA is a Birmingham, Alabama native. She is a fulltime instructor of accounting in Brock School of Business. She teaches tax and data classes. Pearce earned her Master of Accountancy and Bachelor of Science in Business Administration from Auburn University. She earned her Master of Taxation from the University of Cincinnati. Prior to joining Samford University, she worked in the Internal Audit Department of Blue Cross Blue Shield of Alabama and as the director of accounting for Bruno Event Team LLC. She started her career with PricewaterhouseCoopers.
Pearce and her husband, Andrew, are members of Redeemer Community Church. They are the proud parents of daughters Georgia and Mills.
Sherman Pitts, CPA has served as Chief Financial Officer at Red Diamond, Inc. since 2000, where he also serves as Treasurer of the Board of Directors and a member of the Executive Committee. In 2018, he joined the Board of Trustees for Alabama Self-Insured Worker’s Compensation Fund and currently serves as Chair.
After graduating from Jacksonville State University, Sherman gained invaluable experience working
in public accounting for the first ten years of his career. His time consisted primarily of providing consulting services, performing audits, preparing tax returns, and serving as interim controller for companies in the manufacturing and construction industries.
Bradley
Rayborn, CPA is an assurance manager in Forvis Mazars’ Birmingham office. Bradley has more than 7 years of accounting and auditing experience. He has primarily served national private companies and regional private equity portfolio companies in the manufacturing, distribution, retail, restaurant, and health services industries. His area of focus with private equity portfolio companies includes researching and applying complex accounting matters as they relate to business combinations and purchase price allocations.
Bradley is an active member of the Auburn University School of Accountancy’s Advisory Council, the Phoenix Club of Birmingham (past-president), and is currently serving as the Chairman of the Alabama Society of CPA’s Young CPA Cabinet. He is a graduate of Auburn University with a B.S. degree in accounting and finance. Bradley is married to Sarah and they have just welcomed a beautiful baby girl. In his free time he enjoys traveling, playing bogey golf, and all things Auburn sports.
Meet Matthew Hilburn
When Matthew talks about his work in the healthcare industry, it’s clear that it’s more than just numbers on a page— it’s about people. “I generally try to visualize [a number] as a person,” he shared. “If it’s going to impact people negatively, I try to mitigate the effect as much as possible. If it’s positive, I try to spread it as much as possible.”
Matthew, who serves as Controller at Crowne Health Care, a long-term care provider in Alabama, is not just an accountant—he’s a family man with a passion for people. At home, he’s dad to Ford, age five, who he describes as “tender-hearted” and full of attitude, and Meri Palmar, his spunky one-anda-half-year-old daughter. “She’s full of personality and keeps us on our toes,” he laughed. Alongside his wife, Anna Ray, who is a nurse practitioner, and their Goldendoodle, Stevie Nicks, life is busy and full of energy. Coaching Ford’s baseball team and supporting employees at work, Matthew balances life’s chaos with a focus on care— whether for his own family or the families trusting Crowne for care.
Matthew is candid about the hurdles long-term care facilities face, especially around funding. “Every year they are constantly tweaking our reimbursement models,” he explained, referring to the Centers for Medicare & Medicaid Services (CMS). “We’re heavily concentrated in Medicare and Medicaid residents. If CMS cuts funding, it trickles down to the state and provider.”
There’s a growing push towards quality-based reimbursement—a model that rewards better outcomes over higher patient counts—Matthew acknowledges it’s a double-edged sword. “It could prove to be a challenge for our industry and, for better or worse, I do think the shift to more quality-based reimbursement is an opportunity for a lot of people. The concern, however, is how do you accurately measure quality? It’s not a one-size fits all methodology. Quality can be extremely subjective and there are differing interpretations between regulators and providers as to how it should be measured.”
Matthew added that regulation is another constant pressure. “We’re one of the most highly regulated sectors in the healthcare industry,” Matthew pointed out. Recent discussions about minimum staffing requirements, while well-intentioned, present logistical nightmares. “We’re dealing with a nursing shortage. And when reimbursement models do not necessarily align with market-driven wages, it’s hard to stay competitive in the labor market,” he noted. Regulations that don’t account for real-world staffing shortages and competitive wages often leave facilities in a tough spot—balancing compliance with the realities of staffing and funding.
Despite the challenges, Matthew sees technology—especially AI—as a potential game-changer. “It can improve our close cycle every month. It improves the visibility of what’s going on in our financials and can assist us in making timely, well-informed decisions. Emerging AI goes beyond accounting, though. I believe there are endless possibilities of clinically focused AI which is the core of what we do” he said.
But integrating AI isn’t simple. “It’s hard to find anybody that really can advise you on it,” he admitted. “We know AI can help, but finding a trusted advisor is the hard part.” Matthew stresses the importance of finding solutions tailored to long-term care’s specific needs. “We’re bombarded by emails all day long from vendors about AI. But I’m not going to give access to everything to just anyone, especially as it relates
“ “ “Wewanttogive backtoourloyal employees.We wanttohelp themgrow.”
to protected health information” he emphasized, adding “and then there’s the issue of securing adequate funding to harness the emerging technology.”
At the heart of Crowne’s mission is its people. “Without good nurses, I don’t have a job,” Matthew said plainly. That’s why Crowne has invested in internal scholarship programs, helping frontline employees, like CNAs and LPNs, return to school and advance their careers. “We’re paying for them to go back to school and guaranteeing them their jobs,” he explained. “We want to give back to our loyal employees. We want to help them grow and be part of their success.”
This commitment to staff development not only empowers employees but also strengthens patient care—a winwin in an industry where staff retention is key.
When asked about his hopes for the future, Matthew was clear: “Not messing with our funding,” he laughed. But on a deeper level, he hopes for reimbursement models that align better with the realities of healthcare providers and more consistent approaches across payers. “Every payer pays differently—Medicare, Medicaid, HMOs, private insurance. It’s inconsistent and constantly changing,” he explained.
Yet, even amid the complexities, Matthew keeps people at the forefront. “It’s hard, but it’s worth it,” he reflected. “Whether it’s helping a resident feel more at home or giving an employee the chance to go back to school, that’s what it’s all about. I genuinely care about my coworkers, our employees, our residents, and their families. It’s what brings meaning to the numbers and energizes me each day.”
Matthew at home with Ford, Meri Palmar, Anna Ray and Stevie Nicks.
The 2025 Balance Sheet Bash (BSB) continued its mission of promoting diversity and awareness of the accounting profession with an impactful three-city tour spanning Huntsville, Birmingham, and Montgomery. Building on its successful inaugural year, BSB provided students from business and accounting programs with valuable insights, mentorship, and networking opportunities.
This year’s BSB attracted participants from several universities, including Alabama A&M University, Alabama State University, Athens State University, Miles College, Tuskegee University, the University of Montevallo, and the University of North Alabama. These students engaged in interactive workshops, networking sessions, and expert panels designed to enhance their knowledge of the accounting field.
A major highlight of the event was a speed mentoring session, which allowed students to engage directly with professionals and gain valuable career advice. Many participants praised the opportunity, and students described the activity as a very fun and effective way to meet the speakers, ask questions, and get detailed feedback.
BSB 2025 was made possible through the generous support of leading organizations in the accounting and business sectors, including AICPA, ASCPA, Becker, Deloitte, EY, Gleim, IRS, Kaiser Permanente, KPMG, NABA, NASBA, PwC, Ramsey Family Scholarship, Southern Vet Partners, and Warren Averett. These sponsors played a key role in providing resources, speakers, and career development tools that helped students build connections and explore various pathways in accounting.
The event included pre- and post-assessments to measure the growth of participants’ understanding of the accounting profession, professional relationship-building skills, and overall confidence. Many students reported significant improvement in their ability to navigate career pathways and develop professional relationships.
Attendees shared overwhelmingly positive feedback, with one student commenting, “I think I found a mentor.” Another noted, “Getting to gain so much experience about this accounting world was invaluable.”
While students praised the program, many expressed interest in expanding BSB to a two-day format, increasing student-to-student interaction, and incorporating more diverse industry perspectives. Additional recommendations included featuring new CPA panels to discuss early-career challenges and extending workshop durations.
With its growing impact and strong industry backing, the Balance Sheet Bash is set to continue shaping the future of accounting by fostering diversity, mentorship, and career success.
If you are interested in participating in Balance Sheet Bash 2026, the planning is beginning soon! Please contact Florence Holland at fholland@alabama.cpa for more information on how to get started.
UNIVERSITIES REPRESENTED 100% WOULD RECOMMEND BALANCE SHEET BASH TO OTHER STUDENTS MORE THAN 150 PARTICIPANTS 7 7 7 % REPORTED AN INCREASED KNOWLEDGE OF ACCOUNTING PROFESSION
Randy Johnston is a nationally recognized educator, consultant, and writer with over 40 years of experience in Strategic Technology Planning, Accounting Software Selection, Paperless, Systems and Network Integration, Business Continuity and Disaster Recovery Planning, Business Development and Management, Process Engineering, and outsourced managed services. Come hear why staying current with technological advances is more vital than ever. His session will provides the knowledge needed to remain ahead of rapid innovation.
Sherry Chesser, CPA Landmark CPAs
Alfonzo Alexander Alexander Success Group
Bruce Ely Bradley
Anoop Mehta, CPA Analytical Mechanics Assoc.
Staci Kolb, CPA University of Montevallo
ASCPA Beach Cluster
June 18-20
Featured Presenters:
Orange Beach, AL Register at alabama.cpa/BeachCluster
NEW FOR THIS YEAR: We’ve added another day to Beach Cluster, but shortened each day so attendees have more time on the beach! Create a customized experience by attending the sessions that interest you. Choose from 2 morning and 2 afternoon sessions each day and earn up to 24.0 CPE.
Make plans to join us in Gulf Shores in July!
We are partnering with the Arkansas, Kentucky, Louisiana and Texas CPA societies for a fun-filled week of learning and lounging. 2025’s conference will include 20 hours of CPE, scheduled to allow plenty of time to explore the park, kayak the Gulf, or relax on the beach. Make your reservations to join us in July!
JULY 20-25 THE LODGE AT GULF STATE PARK GULF SHORES, AL Register at alabama.cpa/SEC
Josh McGowan Alex McGowin
Jim Martin
How AI is Changing Your CPA Toolkit And Why It Matters Right Now
The accounting world is evolving—fast. This isn’t a gradual shift we’ll see years down the line; it’s happening now, reshaping our daily work. Over the past year, artificial intelligence and automation have gone from buzzwords to critical tools we rely on. These aren’t just flashy features. They’re freeing CPAs from tedious, repetitive tasks, allowing us to focus on what truly matters: delivering sharp insights, strategic guidance, and tangible value for our clients and organizations. The future is no longer something to anticipate -- it’s here, on our desks today.
Excel’s Copilot: More Than Just Spreadsheets
Microsoft’s Excel Copilot is one of the most exciting developments we’ve seen in years. Excel has always been a cornerstone for CPAs, but let’s be honest—it was never exactly “fun” to spend hours wrestling with formulas, formatting cells, or crunching numbers. Copilot changes that. This AI-powered assistant lets you engage with your data in a completely new way. Instead of manually building complex formulas or combing through rows and columns, you can simply tell Excel what you need. Need a 12-month projection? Copilot can help. Want to flag unexpected expense spikes? Copilot can handle that, too.
It’s not just about speed; it’s about clarity. With Copilot, you can focus on interpreting the data instead of preparing it. You’re able to spend less time on the mechanics and more time delivering insights that your clients or leadership teams can act on. Think of it as Excel moving from a simple number-crunching tool to a true partner in analysis.
What GPT and AI Can Do for You
Then there’s GPT and generative AI. At first glance, it might seem like just another trendy tool. But when you look closer, you realize its potential for CPAs is huge. Think about all the time you spend drafting variance explanations, summarizing quarterly reports, or preparing advisory notes. Now imagine if you could get a solid first draft done in seconds. That’s what GPT can do.
Prompt engineering—crafting the right questions or instructions—is key here. If you ask GPT to “summarize this month’s financials for the board,” it won’t just spit out generic text. It’ll produce something you can actually use as a starting point. It’s not perfect, and it still requires your expertise to refine and finalize. But instead of staring at a blank screen, you have a head start. That means more time to focus on insights, strategy, and value-added services.
Data Visualization That Tells the Real Story
Numbers on a spreadsheet don’t always tell the full story. This is where visualization tools like Power BI come into play. Over the past year, Power BI has become even
more integrated, making it easier to connect to your data sources and create dashboards that actually mean something to the people you’re presenting them to. You’re no longer just handing over a balance sheet or a profit-andloss statement. You’re showing stakeholders interactive dashboards that highlight trends, forecast outcomes, and answer their biggest questions in real time.
The best part? You can set these dashboards to update automatically, ensuring you’re always working with the latest numbers. Instead of scrambling to prepare lastminute reports, you can focus on delivering valuable insights. It’s about making the data come alive and using it to drive smarter decisions.
Why CPAs Should Care About Python (Yes, Python)
For CPAs handling large data sets or custom reporting, Python is quickly becoming a must-have skill. It sounds intimidating, but don’t worry—you don’t need to become a full-time coder. Over the past year, more accountantfriendly resources have become available. Prebuilt scripts and templates let you clean up ERP exports, automate month-end reconciliations, and create custom cash flow models without having to write every line of code from scratch.
Python’s strength lies in its scalability. As your data grows more complex, it can handle tasks that spreadsheets just can’t. Imagine running advanced financial analyses, reconciling thousands of transactions at once, or generating custom reports tailored to specific client needs—all with just a few lines of code. By incorporating Python into your workflow, you’re not just keeping up— you’re unlocking new possibilities and future-proofing your practice.
Automation: Less Repetition, More Strategy
Automation is another major game-changer. Tools like Power Automate allow you to create workflows that handle repetitive tasks, from routing invoices for approval to generating audit trails. It’s not just about saving time—it’s about increasing accuracy and consistency. When routine processes run smoothly in the background, you can focus on strategic initiatives that truly move the needle. These tools help you shift from being reactive to proactive, freeing up the bandwidth to tackle complex problems and deliver higher-value services.
The Big Picture: Leading Through Innovation
All these tools—Excel Copilot, GPT, Power BI, Python, and workflow automation—are reshaping what it means to be a CPA. They’re not replacing us; they’re amplifying what we can do. By adopting these technologies, we gain time to
think more strategically, improve the quality of our work, and position ourselves as indispensable partners in decision-making.
What’s Next? Taking the First Step
With so many advancements happening so quickly, it can feel overwhelming. The key is to start small. Try one new tool on a pilot project. Take a few hours to explore Excel Copilot or experiment with a Python script. Once you see the results, you’ll feel more confident expanding the use of these tools across your workflows.
Learn and Grow: CPE@Sea 2025
To get ahead of these trends, consider attending a Learn Voyage CPE@Sea cruise in 2025. This unique experience combines hands-on training with a supportive environment, where you can explore these tools with expert guidance and collaborate with peers who are equally eager to evolve. Not only will you gain practical skills, but you’ll also earn valuable continuing professional education credits—all while enjoying a memorable Caribbean setting.
Step Into the Future of Accounting Accounting is evolving—fast. These tools aren’t just for the future; they’re here now, ready to transform how CPAs work. Embracing these innovations means stepping up, finding new efficiencies, and delivering sharper, more strategic value. The time to get started is today. Will you take the first step?
Setting sail in 2025
July 26 | 7 days
October 11 | 8 days
TWO DATES AVAILABLE
alabama.cpa/CPESEA
Marc Hamilton, CPA, CGMA Learn Voyage
Congratulations to Alabama’s newest CPA Licensees
The following individuals have successfully passed all four parts of the CPA exam - Congratulations !
Adam Robert Kendall Abplanalp, Portland, OR
Jason Marshall Aiken, Wilsonville
Christian John Albers, Birmingham
Katherine Leigh Albrecht, Mobile
Lauren Amy Amaral, Dartmouth, MA
Annabel Sandra Antoniak, Ozark
Melissa Suzanne Austin, Carrollton, GA
Spencer David Baxley, Slocomb
Phillip Graceson Betts, Hoover
William Taylor Bradford, Birmingham
Benjamin Bradley, DPO, DC
Grayson Scott Bray, Hartselle
Christine Gorden Bryant, Huntsville
Albert Lee Butler, College Park, GA
Oakley Todd Camille, Birmingham
Amy Carol Canada, Trussville
Thomas Joseph Carlton Jr., Mobile
Edward Mallory Chandler, Grady
Mack Graham Cheatham, Decatur
Xun Chen, Anniston
Scott Michael Cleary, APO, AE
Joshua Charles Corbin, Gurley
Catherine Grace Couch, Birmingham
Jonathan Paul Crawford II, Decatur
John Alan Davis, Montevallo
Jordyn Nicole Denard, Phenix City
Klaudia Jo Downs, Mobile
Molly Katelyn Drogue, Vestavia
Paula Sanchez-Carvajal Dunn, Mobile
Griffin Dale Eldridge, Mobile
Samantha Jo Elliott, Birmingham
Brennan Moore Ennis, Mountain Brook
Omeka Faulk, Boca Raton, FL
Nelius Alvah Favre III, Homewood
Cory James Fenn, Alabaster
Hallie Marie Field, Frisco, TX
Jessica Rose Filosa, Tuscaloosa
Gregory Lane Frazier, Orange Beach
Owen Thomas Galvin, Birmingham
Emily Ann Gilbert, Thorsby
Virginia Alexis Grammas, Mountain Brook
Jonathan Russell Hand, Birmingham
Patrick Hudson Harris, Hazel Green
Morgan Brady Harris, Birmingham
Jacob Corey Harrison, Birmingham
Jon Isaac Hayes, Auburn
Loretta L Higgins, San Antonio, TX
Michael Andrew Hollis, Morris
Dylan Timothy Hooper, Gadsden
Jackson Thomas Howes, Vestavia Hills
Karlie Day Hughes, Auburn
Allison Ann Jenks, Montgomery
Mackenzie Alexandra Kahill, Birmingham
Hannah Lynn Kent, Red Bay
Jacob Douglas Kitchens, Alpharetta , GA
Kaden Michael Kramer, Mobile
Roxanna Margarita Camargo Krannich, Houston, TX
Sean Nicholas Lackey, Dallas, TX
Dallin Lee Lambertsen, Huntsville
Loretta A Lane, Rainbow City
Hayley Johnston Lowe, Daphne
Sarah Grace Macala, Huntsville
Joshua David Mann, Mathews
Lawson Lee McAllister, Tuscaloosa
Carrie Turner McElroy, Birmingham
Mary-Scott Milner, Dothan
Thomas Walker Minor, Vestavia
William Luke Miskelley, Birmingham
Jasmyn La Quitha Montgomery, Gardendale
Elizabeth Rhyse Nance, Northport
Charles Jesse Nash, Vance
Thu Quynh Anh Nguyen, Murphy, TX
Nancy Nga Nguyen, Mobile
Manh Quynh Nguyen, Birmingham
Christopher Wade Nichols, Detroit
Lucas Allen Pennington, Birmingham
Clyde Mason Phillips, Florence
Peggy Renee Pickle, Northport
Sreepriyanka Gonuguntla Pirani, Calera
Victoria Maye Plott, Birmingham
Brittney Caroline Pratt, Demopolis
Emily Katherine Price, Dothan
Billie Jean Rodgers, Trinity
Bryce Peyton Roush, Mobile
Lee Ayers Sahlie, Auburn
Benjamin Andrew Saway, Vestavia Hills
Sarah Morgan Sawyer, Hillsboro
Riley Thomas Shrode, Hoover
Richard Earl Simmons, Birmingham
Matthew Ederer Simon, Cahaba Heights
Morgan Kate Sims, Oneonta
Brittany Marie Smith, Madison
Robert Russell Smith III, Mobile
Blake Tyler Stawar, Port Aransas, TX
Jacob Todd Stewart, Birmingham
Savannah Grace Street, Auburn
Yasmin Nassib Sukar, Birmingham
Madison Rey Todd, Birmingham
Amanda Jean Vazquez, Englewood, CO
Tyler Bishop Warren, Vestavia Hills
Hunter Blake Webster, Meridianville
Elizabeth Anne White, Louisville, KY
Tyler Coleman Williams, Vestavia Hills
James Lloyd Worrell, Trussville
Julius Jackson Wright, Prattville
Madeleine Chappell Yates, Birmingham
Catherine Jayne Yeilding, Birmingham
These individuals completed their fourth-and-final part of the CPA exam between Oct. 1, 2024 - Jan. 31, 2025.
Plan Your Quality Management Standards
Later this year CPA firms that perform engagements under Statements on Auditing Standards (SAS), Statements on Standards for Accounting and Review Services (SSARS), and Statements on Standards for Attestation Engagements (SSAEs) must have completed the implementation of the new Quality Management Standards (QMS). Firms must have designed, documented and implemented their new quality management system (QM) no later than December 15, 2025.
The standards include:
SQMS No. 1, A Firm’s System of Quality Management
SQMS No. 2, Engagement Quality Reviews
SQMS No. 3, Amendments to QM Sections 10, A Firm’s System of Quality Management, and 20, Engagement Quality Reviews
SAS No. 146, Quality Management for an Engagement Conducted in Accordance with Generally Accepted Auditing Standards
SSARS No. 26, Quality Management for an Engagement Conducted in Accordance with Statements on Standards for Accounting and Review Services, amends AR-C section 60, General Principles for Engagements Performed in Accordance with Statements on Standards for Accounting and Review Services, AR-C section 70, Preparation of Financial Statements, AR-C section 80, Compilation Engagements, and AR-C section 90, Review of Financial Statements
SSAE No. 23, Amendments to the Attestation Standards for Consistency with the Issuance of AICPA Standards on Quality Management
Under the SQMS a firm’s quality management system should address eight components:
• The firm’s risk assessment process
• Governance and leadership
• Relevant ethical requirements
• Acceptance and continuance of client relationships and specific engagements
• Engagement performance
• Resources
• Information and communication
• Monitoring and remediation process
The first and last bullets above are process components and the remaining bullets are operational/environmental in nature.
Firms are tasked to establish quality objectives, identify and assess quality risks to those objectives and to design, implement and document responses to the risks. The firm must also design and perform monitoring activities to provide information for assessment of the quality management system that enables the firm to take appropriate actions to respond to identified deficiencies timely.
The AICPA has provided numerous resources to help firms with this process. The AICPA website has a quality management page with links to tools, resources and information. I have spoken with practitioners that are using these resources and tools, and they indicate they find them to be helpful. I encourage you to check out the quality management web section on the AICPA site.
One of our Partners In Peer Review Committee Members, Mike Brand, was recently a presenter for an AICPA A&A Focus Webcast. His Co-Host, Jen Gum asked Mike a series of rapid-fire questions on QM. Those questions and responses may be timely in your quality management journey:
Q: Does a firm need to start from scratch when designing a system of quality management and creating the QM document?
A: No, there’s no need to reinvent the wheel. Firms should take their current quality control documentation, perform a gap analysis, and tailor it to the new QM standards.
Q: Can the AICPA practice aid (sole practitioner and small- and medium-firm versions available), including the templates and tables, form the core of a firm’s QM documentation?
A: Yes, these free downloadable resources are an excellent starting point, especially for smaller firms. However, they may not serve as the final comprehensive document.
Q: Should a firm have more quality objectives, risks, and responses than the ones provided in the QM standards and related AICPA practice aids?
A: Quality objectives in the standards are likely sufficient, but quality risks and responses should be tailored to each firm’s unique circumstances.
Q: If a firm only performs preparation engagements (e.g., preparation of financial statements), is it subject to the QM standards?
A: Yes, all firms, regardless of the complexity of their services, must comply with the QM standards, but the implementation can be scaled appropriately.
Q: Is it acceptable for a firm to define criteria such that no engagements require an Engagement Quality (EQ) review?
A: While permissible, this approach should be carefully evaluated to ensure it aligns with the firm’s risks and quality management policies.
Q: Can an individual performing an inspection as part of the QM monitoring activities be a member of the engagement team or the EQ reviewer?
A: Yes, but independence and objectivity must be maintained, and external reviewers may provide additional assurance.
Q: Can the managing partner delegate responsibility for the QM system if they are not involved in attest work?
A: The managing partner retains ultimate responsibility for the QM system but can delegate operational tasks to qualified personnel.
Watch for our new series within CONNECTIONS in 2025 featuring information regarding the new QM standards.
Buckle Up: Crafting Effective Engagement Letters
By Sarah Beckett Ference, CPA
Imagine that you’re leaving home to head to the office or a client site, or maybe you’re just running out quickly to get a gallon of milk. You get in the car. What’s the first thing you do before shifting into reverse and backing out of the driveway? You likely put on a seat belt. If you get into an accident, regardless of who is at fault, that seat belt could help prevent serious injury. Just as a seat belt helps mitigate the risk of bodily injury, using a well-crafted engagement letter may help mitigate the risk of a professional liability claim.
The value and importance of engagement letters have been espoused by many. Some professional liability insurers even provide incentives such as premium credits to customers who use engagement letters. Nevertheless, in one-third of all professional liability claims asserted in 2020 against CPA firms in the AICPA Professional Liability Insurance Program, there was no related engagement letter. In claims arising from tax and other non-attest engagements, this percentage increased to approximately 45%. These claims are more difficult to defend against if the practitioner did not use an engagement letter.
If your firm has never used engagement letters or perhaps has not implemented them consistently, where do you
start? Here are some tips to help increase the efficiency and effectiveness of this critical tool.
View engagement letters as a tool, not a burden
At the beginning of the client relationship, you probably discussed the client’s needs, the services to be provided, and what the client expected to receive from the firm. Rather than viewing an engagement letter as an administrative hassle or a non-value-added activity, consider it a tool that helps memorialize client discussions and manage expectations. This leaves more time for delivering billable services and means less time will be spent resolving misunderstandings related to scope of services or fees. The result is a win-win for the client and the CPA.
Create templates and leverage examples to gain efficiencies
While there is no one-size-fits-all engagement letter, it’s likely that a significant portion of engagement letter content will apply to all clients in a specific service line. Create engagement letter templates for each service
the firm provides. These templates can then be tailored to specific client needs and circumstances Common engagement letter components for all services include:
• Scope of services. Clearly delineate the services included in the engagement. The description should be clear and include sufficient details to avoid misunderstanding or misinterpretation.
• Professional standards by which the engagement will be governed. Referring to the appropriate professional standards helps define and limit the CPA’s professional responsibilities.
• Deliverable or work product. Even if the work product appears obvious (such as a completed income tax return in a tax compliance engagement), it is important to clearly define the work product to help avoid disagreements. Any restrictions on the use or distribution of the deliverable should also be articulated in the engagement letter.
• Limitations of services. Describe applicable limitations to the service. For example, most engagement letters should include a statement regarding the CPA’s responsibility, or lack thereof, to detect and report on evidence of possible theft or fraud or to identify deficiencies in a client’s internal controls.
• CPA firm and management responsibilities. A CPA’s responsibilities are typically limited to the performance of services described in the engagement letter. A client has business operation and oversight responsibilities, including responsibility for making management decisions and performing other management functions.
Update the templates at least annually, or as necessary, to address changes in applicable professional standards, statutes, and regulations. The firm’s attorney should review the engagement letters to ensure their provisions are enforceable in the applicable jurisdiction.
Many resources are available to help create engagement letter templates. Sample engagement letters are available from the AICPA and for-profit content providers, and may also be available from the firm’s professional liability insurance carrier. Consult multiple sources when developing engagement letter templates to ensure those templates are appropriate and relevant for your firm.
Aim for 100% engagement letter use over time
If your firm has not historically required signed engagement letters on all engagements, doing so may seem overwhelming. A multiyear implementation plan may help ease the pain. Begin by grouping engagements into categories. Read more at alabama.cpa/BuckleUp >>
ASCPA DUES COMMITTEE REPORT
The Alabama Society of CPAs Dues Committee met in January and reviewed several reports, including state dues comparisons, a multi-year comparative dues report of ASCPA, and the current membership profile.
Much discussion was had by the committee, including cost-of-living adjustment. The committee recommended a dues increase of $10 across all member categories, except retired members, to annual membership dues for FYE April 30, 2026.
ASCPA would like to thank the Dues Committee for their diligence and dedication to ensuring the continued success of our state society.
For more information, or for questions about membership dues, contact Bethany Booth at (334) 386-5751 or bbooth@alabama.cpa.
As part of a planned growth strategy that will provide additional services and depth for firm clients, BMSS Advisors & CPAs is proud to expand into the Mobile and Eastern Shore markets with a new office location in downtown Mobile, effective January 1, 2025.
BMSS is also thrilled to announce the addition of Laura Hanks, CPA; Wendy Lacey, CPA; Phillip Rivers, CPA; and Trae Zablan, CPA, CGMA, CM&AA to their Alabama Members of the firm.
Additionally, he is a Deacon and Finance Committee Member at Hope Community Church.
Kassouf promoted eight team members, including two new shareholders. Kassouf’s strategic plan for growth and development drove these promotions.
“Building a strong future for Kassouf is critical to our firm’s longevity and success. The promotions and new hires will strengthen our desire and commitment to provide meaningful client service and professional expertise. Our growing shareholder group displays our commitment to Kassouf’s strategic vision,” said Kassouf Managing Director Jonathan Kassouf. “We are incredibly proud of these team members and look forward to supporting them in their new roles.”
Similarly, BMSS is excited and honored to be named one of the Best Places for Working Parents® for 2025! At BMSS, their goal is excellence every step of the way, which means life inside and outside of the workplace.
Dent Moses, LLP, CPAs & Advisors, is thrilled to announce Walker Gann has been named Partner. This well-deserved recognition reflects Walker’s exceptional leadership, dedication to client success, and commitment to the firm’s core values.
Walker Gann, CPA, has been an integral part of Dent Moses since October 2015, joining as a Staff Accountant and steadily advancing to Senior Manager before achieving the position of Partner. With extensive expertise in audit and attestation engagements and business consulting, Walker has served clients across various sectors, including local governments, utilities, non-profits, and for-profit entities.
“Walker has been an outstanding contributor to our firm since day one. His expertise, leadership, and integrity make him an invaluable asset to our clients and team. We’re excited to welcome him as a Partner and look forward to his continued contributions to the firm’s success,” said Mike Baker, Managing Partner of Dent Moses, LLP.
Walker holds a Bachelor of Science in Business Administration in Accounting from Auburn University and a Master of Accountancy from Colorado State University. Known for his innovative problem-solving, strong communication skills, and client-first approach, Walker is dedicated to delivering exceptional service and building lasting relationships.
Beyond his professional accomplishments, Walker is an active leader in the Birmingham community. He currently serves as Board President of The Community Kitchens of Birmingham, where he previously held the role of Treasurer.
Kassouf’s promoted shareholders include Anita Atkinson and James Dicks.
Atkinson graduated from The University of Alabama at Birmingham (UAB) with a Bachelor of Science. She began her career at a Big Four accounting firm as an auditor before transitioning to industry. A Certified Public Accountant (CPA), Atkinson has over 20 years of experience in financial leadership, planning, and strategy across a variety of industries, including healthcare, pharmaceutical, and real estate. She joined Kassouf in 2020 as Chief Operations Officer, leading the firm’s daily operations, streamlining internal processes, overseeing firm administration, and serving on many internal teams, from the Kassouf Women’s Initiative to the Team Development Vision Team. Atkinson is a member of the Alabama Society of Certified Public Accountants and the American Institute of Certified Public Accountants.
Dicks is a two-time Troy University graduate, holding a Bachelor of Science and Master of Business Administration from the college. He joined the firm 15 years ago and works in Kassouf’s Healthcare Tax and Advisory Group. He provides accounting, tax compliance, practice valuation, advisory, practice start up, practice management services, and compensation model design, working across a variety of sub-specialties within the healthcare industry. Dicks is a Certified Public Accountant (CPA) and Certified Valuation Analyst (CVA). He is part of the firm’s Business Development Vision Team, one of Kassouf’s three think tanks that drive the firm’s growth and strategic vision, and leads the Individual Process Team. Dicks is a member of the Alabama Society of Certified Public Accountants, American Institute of Certified Public Accountants, and Healthcare Leaders Association.
Kassouf’s promoted principals include Dawn Jones. She earned her undergraduate degree from Birmingham-Southern College and her Master of Accountancy from Samford University. Based in Kassouf’s Auburn Office, she joined the firm over 25 years ago and works in the
Atkinson Jones
Gann
Dicks
Estate Planning and Administration Group. Jones specializes in trust and estate administration, accounting, and tax compliance. She is a Certified Public Accountant (CPA), Chartered Global Management Accountant (CGMA)®, and QuickBooks Online Certified ProAdvisor. She also holds a certificate in estate planning from the American Institute of Certified Public Accountants. As leader of the firm’s Client Management Vision Team and a member of the Business Process Team, Jones helps develop methods to improve internal processes and better serve clients. She is a member of the Alabama Society of Certified Public Accountants, American Institute of Certified Public Accountants, and the Montgomery Estate Planning Council.
Margaret Novak was promoted to manager. She earned a Bachelor of Science from Millikin University in Illinois where she was a member of the women’s soccer team and served as captain. Novak joined the firm nearly three years ago and is based in Kassouf’s Auburn Office. She works in the Business Services Group, specializing in financial reporting, tax planning and compliance, valuation, and business advisory services to clients in a variety of industries, including private equity companies and family office firms. She is a Certified Public Accountant (CPA). Prior to joining Kassouf, she worked in public accounting in Indiana, North Carolina, and Florida. Novak is a member of the Alabama Society of Certified Public Accountants and the American Institute of Certified Public Accountants.
Kassouf’s recently hired employees include Dwayne Newsome and Eugenia Thompson
Newsome joined the firm as a shareholder in the Assurance Services Group. He holds a Bachelor of Business Administration the University of Montevallo and Master of Accountancy from Georgia State College and University. Leading the Assurance Services Group, Newsome provides assurance and advisory services to nonprofit entities, employee benefit plans, and privately held businesses. Prior to joining Kassouf, New-some was a director at a top 25 accounting and advisory firm. A Certified Public Accountant (CPA), he has worked in public accounting since 2007 and is a retired United States Air Force veteran. Newsome is a member of the Alabama Society of Certified Public Accountants, American Institute of Certified Public Accountants, and Military Officers Association of America.
Thompson is a new manager, leading the firm’s Client Accounting and Advisory Services practice. Thompson earned two undergraduate degrees from the University of New Orleans and her Master of Accounting from The University of Alabama at Birmingham (UAB). She is a Certified Public Accountant (CPA) and Certified Internal Auditor (CIA). Thompson provides expertise in financial reporting, financial projections, internal controls, and process improvement and is a member of the firm’s Business Development Vision Team. With nearly 20 years
of experience, she has served in leadership positions in the manufacturing and healthcare industries. Prior to her industry career, Thompson worked in public accounting as an auditor.
December 16, 2024, marked a huge milestone at Kassouf CPAs and Advisors, when Directors David Kassouf and Gerard Kassouf celebrated 50 years of service. The firm said they are honored that David and Gerry have shared their wisdom, leadership, and expertise for half a century, and thanked them for making Kassouf an amazing place for our team, clients, and community.
Warren Averett CPAs and Advisors is excited to announce that Kathy Rudder, CPA (Tax, Huntsville), has been promoted to a Member of the firm.
Kathy is the Service Area Leader for the firm’s Huntsville Tax Division. She has more than 20 years of experience in public and industry accounting with a focus on real estate. Kathy loves to demystify all things numbers for her clients and to connect them with the resources at Warren Averett that can help them thrive.
“We are so grateful and fortunate to have Kathy as a new Member,” said Mary Elliott, Chief Executive Officer at Warren Averett.
“Kathy consistently puts Warren Averett’s values into action, and her hard work, strong relationships and commitment to success exemplify what our firm is all about. We look forward to her continued influence on the firm and can’t wait to see how she impacts her clients and her community in the future.”
Send news to ASCPA CONNECTIONS Editor Megan Hughes at mhughes@alabama.cpa.
Novak
Newsome
Thompson
Rudder
YOUR PRACTICE WANTED
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For more information on these listings or to sell your practice, contact Lori Newcomer, CPA and Tim Price, CPA at (888) 553-1040 or PNgroup@APS.net, or visit www.APS.net.
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For more information Kathy Brents, CPA, CBI. Cell 501.514.4928 | Office 866.260.2793 | Kathy@AccountingBizBrokers.com or visit us at www.AccountingBizBrokers.com .
BUT OUR OFFER STILL STANDS
You can ALWAYS use the QR code in the bottom right-hand corner to access this issue, as well as any issue we’ve printed in the last ten years.
Want to keep getting the printed version of CONNECTIONS Magazine? Then you’re all set!
For those members who do not actively change their Physical Mailing Preference on their account, a printed magazine will continue to be mailed via USPS and arrive in their mailbox the first of each publication month.
We plan to print ALL remaining issues for 2025 as scheduled, so look for those in your mailbox!
WANT TO GET AN ELECTRONIC VERSION OF CONNECTIONS MAGAZINE? Scan and update your physical mail preferences! Look for the Members-Only Publications section, then find Connections Print Magazine and select “Unsubscribe.”
Do you questions or recommendations for CONNECTIONS Magazine? We would love to hear them! Contact ASCPA CONNECTIONS Editor Megan Hughes at your convenience.
(334) 386-5755 | mhughes@alabama.cpa
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