BY J O H N H O W L E
IT'S SIMPLE!
LIVE SIMPLY ... SPEAK SIMPLY Everyone likes simple concepts and the use of simple words to get ideas across. Unfortunately, the language of corporate America is ripe with big words that only a select few understand. This select few use what we call jargon. Jargon is the use of special words and expressions that are used by a particular profession or group and are difficult for others to understand.
If you have a town job, you might have sat through a meeting with a superior who used the biggest words he/she could find to deliver a presentation in an attempt to appear intelligent. Words and phrases such as “with synergistic effects,” or “through the collaborative process,” or “data driven” might float through the air like rose petals tossed by a flower girl. In reality, when peo-
If you can’t explain it simply, you don’t understand it fully.” - Albert Einstein October/November 2022
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