PERSONAL CARE 2019
TABLE OF CONTENTS 2 Our Mission 3 The Alaffia Story 4-19 Alaffia Value Lines 4-6 7 8 9 10 11 12 13 14 15 16-17 18-19
Shea-Based Collection Body Shea-Based Collection Bath Shea-Based Collection Hand Soaps Shea-Based Collection Foaming Hand Soaps Shea-Based Collection Hair Coconut-Based Collection Body Coconut-Based Collection Hand Soaps Coconut-Based Collection Lip Balms Coconut-Based Collection Face Coconut-Based Collection Hair Authentic Collection Babies & Kids Collection
20-34 Alaffia Signature Lines 21 22 23 24 25 25 26 27 28 29 30-31 32-33 34
35
Coconut Reishi Collection Body Coconut Reishi Collection Deodorants Coconut Reishi Collection Face Coconut Reishi Hair Neem Turmeric Collection Body Neem Turmeric Collection Deodorants Neem Turmeric Collection Face Neem Turmeric Collection Hair Soap Bar Collection Whipped Shea Butter Collection NEW! Repair & Restore Collection NEW! Age Defying Collection NEW! Holiday Collection
Our Commitments
OUR MISSION Alaffia creates intentional formulas made with safe ingredients. Conscientious beauty where every purchase empowers communities in need.
Alaffia aims to alleviate poverty and advance gender equality through the fair trade of indigenous resources and community empowerment initiatives. The principles of fair trade comprise the foundation of our organization. To Alaffia, fair trade means paying a fair price or wage in the local context, providing equal employment opportunities and engaging in environmentally sustainable practices. It also means providing healthy and safe working conditions, being open to public accountability and reducing the number of middlemen from supplier to consumer. Our women’s cooperatives in West Africa handcraft indigenous raw ingredients; the Alaffia team in Olympia, Washington creates the finished products. Proceeds from the sale of these products are returned to communities to fund community empowerment and gender equality projects. Alaffia’s success is not simply measured by profit: our success is measured by empowerment. Empowerment Projects are Alaffia’s mission in action, and we invest in our communities because it is our moral responsibility to do so. Furthermore, it ensures African resources empower African communities. These projects target several areas of development: Education, Maternal Health, Vision Correction and Reforestation. These projects empower our West African partner communities, allowing them to meet their basic needs for sustainable development and end the cycle of poverty. Alaffia | Page 2
THE ALAFFIA STORY Over the years, there have been significant moments that have redirected the natural products industry. One such moment occurred when Olowo-n’djo Tchala and Prairie Rose Hyde met in 1996. No one could have imagined a young man born and raised in Togo, West Africa and a young woman from rural Washington would go on to build one of the most successful fair trade body, face and hair care organizations in the natural products industry — no one except them, that is. Olowo-n’djo grew up sharing an 8’ x 10’ room with his mother, Ina, and seven siblings. Unable to afford school fees, Olowo-n’djo dropped out in the sixth grade to farm alongside his mother and provide additional sources of income. Rose grew up in rural North Central Washington, their family relying heavily on government assistance programs. Despite not having access to certain resources growing up, Rose excelled at school, eventually earning her undergraduate degrees in biology and art before joining the Peace Corps. Their seemingly dissimilar trajectories crossed in Kaboli, Togo in 1996 — Olowo-n’djo’s home village and where Rose was invited to serve as an environmental volunteer. It was clear from the beginning that a shared desire and sense of responsibility — to positively impact humankind — weighed heavily on their imagined futures. A friendship became something more, and with that, they returned to the United States together after Rose’s service came to an end. They pursued further education at UC Davis upon their return. Olowo-n’djo earned a BA in Organizational Theory; Rose obtained her graduate degree in international agricultural development and ethnobotany. Determined to make a difference in West Africa, the two applied for a $50,000 loan and set up Alaffia’s first women’s cooperative to produce traditional shea butter, a flagship ingredient inseparable from Alaffia today. A humble business emerged, born out of a kitchen and the trunk of their car. Today, Alaffia is now operating in a 102,000 sq. ft. warehouse in Olympia, Washington. Shea nuts, collected to raise additional income for Olowo-n’djo’s family after he dropped out of school, are now a staple of our offerings. Alaffia directly impacts over 14,000 lives in West Africa through its women’s cooperatives and Empowerment Projects for sustainable development.
FOUNDER & CEO, OLOWO-N’DJO TCHALA
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Alaffia Value Lines
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Alaffia Value Lines
ALL-OVER-CARE
Shea-Based Collection - For All Skin & Hair Types
Alaffia’s Shea-Based Collection —truly the bread-and-butter of West Africa. Shea butter is deeply moisturizing and nutrient-rich for all ages, skin and hair types, lending itself to practical formulas for daily use. Alaffia’s shea butter is Ethically Traded, unrefined and made at our cooperative in Togo, West Africa. Deeply moisturizing and protective fatty acids, vitamins and minerals leave skin soft and smooth. Shea Butter - Unscented 11 oz
545
Shea Butter - Passion Fruit 11 oz
546
Shea Butter - Tangerine Citrus 11 oz
547
546
545
547
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Alaffia Value Lines
Shea-Based Collection - For Normal to Very Dry Skin Shea Body Wash - Unscented 32 oz
BODY
505
Alaffia’s simply unscented body wash is prepared with Ethically Traded unrefined shea butter, virgin coconut oil and protective West African neem. For EveryDay use on normal to very dry skin.
Shea Body Wash - Lavender 32 oz
506
Alaffia’s calming lavender scented body wash is prepared with Ethically Traded unrefined shea butter, virgin coconut oil and protective West African neem extract. For EveryDay use on normal to very dry skin.
Shea Body Wash - Vanilla Mint 32 oz
506
507
Alaffia’s soothing vanilla mint scented body wash is prepared with Ethically Traded unrefined shea butter, virgin coconut oil and protective West African neem. For EveryDay use on normal to very dry skin.
Shea Body Wash - Passion Fruit 32 oz
508
Alaffia’s exquisite passion fruit scented body wash is prepared with Ethically Traded unrefined shea butter, virgin coconut oil and protective West African neem. For EveryDay use on normal to very dry skin.
Shea Body Lotion - Unscented 32 oz
508
500
Alaffia’s simply unscented body lotion is prepared with Ethically Traded unrefined shea butter, calming lemongrass and antioxidant-rich shea leaf. For EveryDay use on normal to very dry skin.
Shea Body Lotion - Lavender 32 oz
501
Alaffia’s calming lavender scented body lotion is prepared with Ethically Traded unrefined shea butter, calming lemongrass and antioxidant-rich shea leaf. For EveryDay use on normal to very dry skin.
Shea Body Lotion - Vanilla 32 oz
502
500
Alaffia’s soothing vanilla scented body lotion is prepared with Ethically Traded unrefined shea butter, calming lemongrass and antioxidant-rich shea leaf. For EveryDay use on normal to very dry skin.
Shea Body Lotion - Passion Fruit 32 oz
503
Alaffia’s exquisite passion fruit scented body lotion is prepared with Ethically Traded unrefined shea butter, calming lemongrass and antioxidant-rich shea leaf. For EveryDay use on normal to very dry skin. Alaffia | Page 6
502
Alaffia Value Lines
BATH
Shea-Based Collection - For Normal to Very Dry Skin
Alaffia’s Bubble Bath is prepared with Ethically Traded unrefined shea butter and soothing African yam. For EveryDay use on normal to very dry skin. Shea Bubble Bath - Unscented 32 oz
576
Shea Bubble Bath - Lavender 32 oz
577
Shea Bubble Bath - Vanilla Citrus Mint 32 oz
578
578 577
576
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Alaffia Value Lines
HAND SOAPS
Shea-Based Collection - For All Skin Types
Alaffia’s Hand Soaps—made with Ethically Traded unrefined shea butter and soothing antioxidant-rich moringa leaf, thoroughly cleanse, leaving your hands soft, clean and moisturized. Shea Hand Soap - Lemon Verbena 12 oz
594
Shea Hand Soap - Honeysuckle 12 oz
595
Shea Hand Soap - Mandarin Mango 12 oz
596
Shea Hand Soap - Vanilla Passion 12 oz
597
Shea Hand Soap - Peppermint Tingle 12 oz
598
Shea Hand Soap - Lavender Spice 12 oz
599
597 Alaffia | Page 8
595
596
594
598
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Alaffia Value Lines
FOAMING HAND SOAPS
Shea-Based Collection - For All Skin Types
Alaffia’s Foaming Hand Soaps are made with Ethically Traded unrefined shea butter, virgin coconut oil and protective neem leaf. They gently and thoroughly cleanse your hands, leaving them soft, clean and moisturized. Shea Foaming Hand Soap - Unscented 18 oz
556
Shea Foaming Hand Soap - Lavender 18 oz
557
Shea Foaming Hand Soap - Vanilla Mint 18 oz
558
557
556
558
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Alaffia Value Lines
HAIR
Shea-Based Collection - For Normal to Very Dry Hair Shea Shampoo - Unscented 32 oz
524
Alaffia’s simply unscented shampoo is prepared with Ethically Traded unrefined shea butter, antioxidant-rich shea leaf, virgin coconut oil and is unscented for sensitive scalp. It thoroughly cleans and protects without stripping. For EveryDay use on normal to very dry hair.
Shea Shampoo - Lavender 32 oz
520
Alaffia’s calming lavender shampoo is prepared with Ethically Traded unrefined shea butter, antioxidant-rich shea leaf, virgin coconut oil and lavender. It thoroughly cleans and protects without stripping. For EveryDay use on normal to very dry hair.
Shea Shampoo - Vanilla Mint 32 oz
522
Alaffia’s soothing vanilla mint shampoo is prepared with Ethically Traded unrefined shea butter, antioxidant-rich shea leaf, virgin coconut oil and a refreshing blend of spearmint and vanilla. It thoroughly cleans and protects without stripping. For EveryDay use on normal to very dry hair.
Shea Shampoo - Passion Fruit 32 oz
0526
Alaffia’s exquisite passion fruit shampoo is prepared with Ethically Traded unrefined shea butter, antioxidant-rich shea leaf, virgin coconut oil and passion fruit. It thoroughly cleans and protects without stripping. For EveryDay use on normal to very dry hair.
Shea Conditioner - Unscented 32 oz
525
Alaffia’s simply unscented conditioner is prepared with Ethically Traded unrefined shea butter, antioxidant-rich shea leaf and is unscented for sensitive scalp. It restores natural pH, leaving hair moisturized, luxurious and protected. For EveryDay use on normal to very dry hair.
Shea Conditioner - Lavender 32 oz
521
Alaffia’s calming lavender conditioner is prepared with Ethically Traded unrefined shea butter, antioxidant-rich shea leaf and lavender. It restores natural pH, leaving hair moisturized, luxurious and protected. For EveryDay use on normal to very dry hair.
Shea Conditioner - Vanilla Mint 32 oz
523
Alaffia’s soothing vanilla mint conditioner is prepared with Ethically Traded unrefined shea butter, antioxidant-rich shea leaf and a refreshing blend of spearmint and vanilla. It restores natural pH, leaving hair moisturized, luxurious and protected. For EveryDay use on normal to very dry hair.
Shea Conditioner - Passion Fruit 32 oz
0527
Alaffia’s exquisite passion fruit conditioner is prepared with Ethically Traded unrefined shea butter, antioxidant-rich shea leaf and passion fruit. It restores natural pH, leaving hair moisturized, luxurious and protected. For EveryDay use on normal to very dry hair. Alaffia | Page 10
Alaffia Value Lines
BODY
Coconut-Based Collection - For Normal to Dry Skin
Alaffia’s Coconut-Based Collection—is formulated with authentic wet-milled, fermented coconut oil from West Africa. Nourishing and hydrating by nature, this face, hair and body care is ideal for soothing irritated, inflamed and agitated skin.
Fermented Coconut Oil 11 oz
751
Alaffia’s nutrient-rich unrefined Coconut Oil is made at our co-op in Togo, West Africa using a traditional fermentation method. Its restorative hydrating fatty acids, vitamins and minerals, will leave your skin and hair soft and smooth.
Coconut Body Wash - Purely Coconut 8 oz | 32 oz
718 | 710
Alaffia’s purely coconut body wash is prepared with Ethically Traded virgin coconut oil and antioxidant-rich coffee berry to gently cleanse away pollutants and grime. For EveryDay use on normal to dry skin.
Coconut Body Wash - Coconut Pineapple 8 oz
719
Alaffia’s tropical coconut pineapple body wash is Ethically Traded and prepared with antioxidant-rich coffee berry to gently cleanse away pollutants and grime. For EveryDay use on normal to dry skin.
Coconut Body Wash - Coconut Lime 32 oz
711
Alaffia’s tropical coconut lime body wash is prepared with Ethically Traded virgin coconut oil, ultra hydrating shea butter and antioxidant-rich coffee berry to gently cleanse away pollutants and grime. For EveryDay use on normal to dry skin.
Coconut Body Lotion - Purely Coconut 8 oz | 32 oz
708 | 700
Alaffia’s purely coconut body lotion is prepared with Ethically Traded virgin coconut oil and antioxidant-rich coffee berry for gentle moisturizing and protection. For EveryDay use on normal to dry skin.
Coconut Body Lotion - Coconut Pineapple 8 oz
709
Alaffia’s tropical coconut pineapple body lotion is Ethically Traded and prepared with antioxidant-rich coffee berry for gentle moisturizing and protection. For EveryDay use on normal to dry skin.
Coconut Body Lotion - Coconut Lime 32 oz
701
Alaffia’s purely coconut body lotion is prepared with Ethically Traded virgin coconut oil, ultra hydrating shea and antioxidantrich coffee berry for deep moisturizing and protection. For EveryDay use on normal to dry skin. Alaffia | Page 11
Alaffia Value Lines
Coconut-Based Collection - For All Skin Types
HAND SOAPS 757
Alaffia’s Coconut Hand Soaps—made with Ethically Traded virgin coconut oil and soothing antioxidant-rich moringa leaf—thoroughly cleanse, leaving your hands soft, clean and moisturized.
755 Purely Coconut 12 oz
755
Coconut Pineapple 12 oz
756
Coconut Mint 12 oz
757
Coconut Mango 12 oz
758
758
756
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LIP BALMS
Coconut-Based Collection - For All Skin Types Coconut Lip Balm - Purely Coconut 0.15 oz
770
A moisturizing, vegan lip balm with Ethically Traded virgin coconut oil and cocoa butter.
Coconut Lip Balm - Coconut Pineapple 0.15 oz
771
A moisturizing, vegan lip balm with Ethically Traded virgin coconut oil and natural pineapple fruit essence.
Coconut Lip Balm - Coconut Mint 0.15 oz
772
A moisturizing, vegan lip balm with Ethically Traded virgin coconut oil and spearmint essential oil.
771
Luscious, soft, sensual. 770 772 Alaffia | Page13
Alaffia Value Lines
FACE
Coconut-Based Collection - For All Skin Types Coconut Face Cleanser 12 oz
760
Alaffia’s face cleanser, with Ethically Traded virgin coconut oil, gently cleanses while maintaining your skin’s moisture level. It removes eye makeup, impurities and environmental pollutants, leaving skin smooth and fresh. For EveryDay use on all skin types.
Coconut Face Toner 12 oz
761
Alaffia’s face toner, prepared with Ethically Traded coconut water, balances and hydrates skin while neutralizing surface impurities. Neem and papaya protect, tone and firm, preparing your skin for the day. For EveryDay use on all skin types.
Coconut Face Lotion - SPF 15 12 oz
762
Light, fast absorbing lotion with Ethically Traded virgin coconut oil provides moisture and broad spectrum UV protection (SPF 15). Gain further protection from damaging free-radicals with antioxidant rich neem and papaya extracts. For all skin types.
Coconut Night Cream 12 oz
763
Alaffia’s night cream, with Ethically Traded virgin coconut oil, moisturizes to improve skin texture and elasticity. Papaya and kpagnan nourish skin, reducing the appearance of lines and wrinkles. For EveryDay use on all skin types.
Coconut Eye Cream 3 oz
764
Alaffia’s eye cream is prepared with Ethically Traded virgin coconut oil and rejuvenating argan oil to deeply hydrate and nourish under eye skin. For daily use on all skin types.
Coconut Face Scrub 8 oz
765
Alaffia’s face scrub is Ethically Traded and prepared with purifying sugar for gentle exfoliation, leaving skin softer, smoother and deeply cleansed. For EveryDay use on all skin types.
765 Alaffia | Page 14
760
761
762
763
Alaffia Value Lines
HAIR
Coconut-Based Collection - For Normal to Dry Hair Coconut Texturizing Spray 12 oz
740
Alaffia’s texture spray gives hair the same full-body look it has after a day at the beach. Natural sea salt adds volume and shape while Ethically Traded coconut water protects hair from drying out. For EveryDay use on normal to dry hair.
Coconut Shampoo - Purely Coconut 8 oz | 32 oz
728 | 720
Alaffia’s purely coconut shampoo is prepared with Ethically Traded virgin coconut oil and ginger for gentle cleaning and stimulation. For EveryDay use on normal to dry hair.
Coconut Shampoo - Coconut Pineapple 8 oz
729
Alaffia’s tropical coconut pineapple shampoo is prepared with Ethically Traded virgin coconut oil and ginger for gentle cleaning and stimulation. For EveryDay use on normal to dry hair.
Coconut Shampoo - Coconut Lime 32 oz
721
Alaffia’s tropical coconut lime shampoo is prepared with Ethically Traded virgin coconut oil, ultra hydrating shea butter and ginger for deep cleaning and gentle stimulation. For EveryDay use on normal to dry hair.
Coconut Conditioner - Purely Coconut 8 oz | 32 oz
738 | 730
Alaffia’s purely coconut conditioner is prepared with Ethically Traded virgin coconut oil and ginger for gentle moisturizing and circulation. For EveryDay use on normal to dry hair.
Coconut Conditioner - Coconut Pineapple 8 oz
739
Alaffia’s tropical coconut pineapple conditioner is prepared with Ethically Traded virgin coconut oil and ginger for gentle moisturizing and circulation. For EveryDay use on normal to dry hair.
Coconut Conditioner - Coconut Lime 32 oz
731
Alaffia’s tropical coconut lime conditioner is prepared with Ethically Traded virgin coconut oil, ultra hydrating shea butter and ginger for deep moisturizing and circulation. For EveryDay use on normal to dry hair.
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Alaffia Value Lines
ALL-IN-ONE
Authentic Collection - For All Skin Types
Alaffia’s Authentic Collection is likened to the centuries-old home remedies of Togolese mamans. Distinguished by our All-In-One African Black Soap and Africa’s Secret All-In-One Skin Treatment, the collection is versatile, therapeutic and time-tested. Authentic Africa’s Secret 2 oz | 4 oz
290 | 291
Alaffia’s Africa’s Secret is a restorative, all-in-1 skin treament based on a traditional infusion of botanicals and bee products handed down from generation to generation.
Authentic African Black Soap Bar - Unscented 3 oz
077
Alaffia’s Authentic African Black Soap contains Ethically Traded unrefined shea butter for a skin cleansing and moisturizing experience that is silky smooth. In West Africa, black soap is known by its Yoruba name, Ossé Dudu. Dudu means the color “black,” which comes from extensive cooking of the soap to the point of charcoal. Many cultures in West Africa use charcoal to detoxify and purify the skin. No chemical preservatives, color enhancers or synthetic fragrances are used.
Authentic African Black Soap Bar - Savanna Spice 3 oz
078
Alaffia’s Authentic African Black Soap contains Ethically Traded unrefined shea butter for a skin cleansing and moisturizing experience that is silky smooth. In West Africa, black soap is known by its Yoruba name, Ossé Dudu. Dudu means the color “black,” which comes from extensive cooking of the soap to the point of charcoal. Many cultures in West Africa use charcoal to detoxify and purify the skin. No chemical preservatives, color enhancers or synthetic fragrances are used.
Authentic African Extra Rich Black Soap - Unscented 8 oz
012
Alaffia’s Extra Strength Authentic African Black Soap contains extra shea butter and palm oil for luxurious, deep cleansing and moisturizing. In West Africa, black soap is known by its Yoruba name, Ossé Dudu. Dudu means the color “black,” which comes from extensive cooking of the soap to the point of charcoal. Many cultures in West Africa use charcoal to detoxify and purify the skin. No chemical preservatives, color enhancers or synthetic fragrances are used.
Authentic African Extra Rich Black Soap - Savanna Spice 8 oz
013
Alaffia’s Extra Strength Authentic African Black Soap contains extra shea butter and palm oil for luxurious, deep cleansing and moisturizing. In West Africa, black soap is known by its Yoruba name, Ossé Dudu. Dudu means the color “black,” which comes from extensive cooking of the soap to the point of charcoal. Many cultures in West Africa use charcoal to detoxify and purify the skin. No chemical preservatives, color enhancers or synthetic fragrances are used. Scented with a spicy and exotic essential oil blend. Alaffia | Page 16
Alaffia Value Lines
ALL-IN-ONE
Authentic Collection - For All Skin Types
Alaffia’s Authentic African Black Soap is made from a centuries-old recipe of handcrafted shea butter and orangutan safe West African palm oil. Saponification is reached by adding potash to the hot oils, then cooking it for six hours. The last step is curing the soap in the sun for three weeks, resulting in a gentle hand and body wash. African Black Soap - Unscented 16 oz | 32 oz
272 | 262
African Black Soap - Peppermint 2 oz | 16 oz | 32 oz
285 | 270 | 260
African Black Soap - Tangerine Citrus 2 oz | 16 oz | 32 oz
286 | 271 | 261
African Black Soap - Eucalyptus Tea Tree 16 oz | 32 oz
273 | 263
African Black Soap - Vanilla Almond 16 oz | 32 oz
274 | 264
African Black Soap - Lavender Ylang Ylang 16 oz | 32 oz
275 | 265
275 261
272
260
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Alaffia Value Lines
Babies & Kids Shea-Based Collection Alaffia’s Babies & Kids Collection is gently formulated for the most sensitive skin. Have fun and stay fresh with these original, effortless and multi-purpose bathtime companions. Shea Blissful Baby Balm - Unscented 2 oz
001
Alaffia’s baby balm, made with Ethically Traded unrefined shea butter and virgin coconut oil, soothes, supports and moisturizes skin. For sensitive to very dry skin.
Shea Baby Lotion - Unscented 16 oz
585
Alaffia’s simply unscented body lotion is prepared with Ethically Traded unrefined shea butter, protective shea leaf and calming lemon balm, and is unscented for sensitive skin. For EveryDay use on sensitive to very dry skin types.
Shea Shampoo & Body Wash - Lemon Lavender 16 oz
580
Alaffia’s nurturing lemon lavender shampoo & body wash, prepared with Ethically Traded unrefined shea butter, virgin coconut oil, calming lemon balm, protective neem leaf and soothing lavender, nourishes and softens hair and skin. Gentle and non-irritating for EveryDay clean fun.
Shea Conditioner & Detangler - Lemon Lavender 16 oz
585
581
001
Alaffia’s nurturing lemon lavender conditioner & detangler, prepared with Ethically Traded unrefined shea butter, calming lemon balm and protective neem leaf, gently conditions and detangles your child’s hair. For EveryDay use on normal to very dry hair types.
Shea Baby Lotion - Lemon Lavender 16 oz
584
Alaffia’s nurturing lemon lavender body lotion, prepared with Ethically Traded unrefined shea butter, protective shea leaf and calming lemon balm, hydrates and protects your child’s delicate skin. For EveryDay use on sensitive to very dry skin types.
Shea Bubble Bath - Lemon Lavender 32 oz
582
Alaffia’s nurturing lemon lavender bubble bath, prepared with Ethically Traded unrefined shea butter, protective shea leaf, calming lemon balm and lavender, nourishes and softens skin. Naturally foaming, gentle and non-irritating for clean, relaxing fun.
Shea Bubble Bath - Eucalyptus Mint 32 oz
583
Alaffia’s harmonizing eucalyptus mint bubble bath, prepared with Ethically Traded unrefined shea butter, protective shea leaf, calming lemon balm and eucalyptus, nourishes and softens skin. Naturally foaming, gentle and non-irritating for clean, relaxing fun.
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582
Alaffia Value Lines
HAIR & BODY
Babies & Kids Coconut-Based Collection - For Sensitive to Very Dry 780
Coconut Shampoo & Body Wash - Coconut Chamomile 16 oz
Alaffia’s lulling coconut chamomile shampoo & body wash, prepared with Ethically Traded virgin coconut oil, calming yarrow and chamomile, nourishes and softens hair and skin. Gentle and non-irritating for EveryDay clean fun.
Coconut Hair & Body Moisturizer - Coconut Chamomile 16 oz
781
Alaffia’s lulling coconut chamomile two-in-one moisturizing lotion, prepared with Ethically Traded virgin coconut oil, calming yarrow and chamomile, leaves hair and skin soft and smooth. For EveryDay use on all skin and hair types.
Coconut Bubble Bath - Coconut Chamomile 32 oz
782
Alaffia’s lulling coconut chamomile bubble bath, prepared with Ethically Traded virgin coconut oil, calming yarrow and chamomile, nourishes and softens skin. Naturally foaming, gentle and non-irritating for clean, relaxing fun.
Coconut Shampoo & Body Wash - Coconut Strawberry 16 oz
784
Alaffia’s playful coconut strawberry shampoo & body wash, prepared with Ethically Traded virgin coconut oil, strawberry and hibiscus, nourishes and softens hair and skin. Gentle and non-irritating for EveryDay clean fun.
Coconut Hair & Body Moisturizer - Coconut Strawberry 16 oz
780
785
Alaffia’s playful coconut strawberry two-in-one moisturizing lotion, prepared with Ethically Traded virgin coconut oil, strawberry and hibiscus, leaves your child’s hair and skin soft and smooth. For EveryDay use on all skin and hair types.
Coconut Bubble Bath - Coconut Strawberry 32 oz
783
Alaffia’s playful coconut strawberry bubble bath, prepared with Ethically Traded virgin coconut oil, strawberry and hibiscus, nourishes and softens skin. Naturally foaming, gentle and nonirritating for clean, relaxing fun.
785
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Alaffia Signature Lines
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Alaffia Signature Lines
BODY
Coconut Reishi Collection - For All Skin Types
Alaffia’s Coconut Reishi Collection—enjoy the sweet notes of freshly cracked coconuts with this revitalizing collection. Coconut Reishi offers nutrient-rich active botanicals that penetrate and soften skin by replenishing its moisture barrier. It effortlessly repairs and fortifies under-nourished hair, providing weightless support. Coconut Reishi Shower Gel - Coconut Chai 2 oz | 8 oz
441 | 416
Let the stimulating scent of Coconut Chai surround you. Alaffia’s shower gel, with soothing coconut, nourishing reishi, protective shea, balancing turmeric and invigorating kola, refreshes and cleanses your skin.
Coconut Reishi Shower Butter 8 oz
415
Alaffia’s shower butter, with soothing coconut, nourishing reishi, protective shea and moisturizing kpagnan, gently cleans your skin and leaves it silky smooth.
Coconut Reishi Hand & Body Lotion 8 oz
410
Alaffia’s hand & body lotion, with soothing coconut, nourishing reishi and moisturizing kpagnan, hydrates your skin and protects it from the elements.
Coconut Reishi Hand & Body Crème - Coconut Vanilla 2 oz | 8 oz
440 | 411
Let the warm scent of Coconut Vanilla surround you. Alaffia’s hand & body crème, with soothing coconut, nourishing reishi, protective shea and moisturizing kpagnan, provides deeply penetrating hydration for normal to dry skin types.
Coconut Reishi Hand & Body Crème - Coconut Chai 2 oz | 8 oz
444 | 423
Alaffia’s hand & body crème, with notes of chai, offers deep penetrating hydration to leave your skin feeling smooth, nourished and protected.
Coconut Reishi Body Balm - Hydrating Coconut 1.5 oz
NEW!
1039
Non-greasy, fair trade balm formulated with nourishing reishi, protective shea, purifying neem and antioxidant-rich baobab for lips, elbows, hands, hair, cuticles, knees, heels and beards.
Coconut Reishi Body Balm - Lavender Coconut 1.5 oz
1040
All over body balm formulated with nourishing reishi, protective shea, purifying neem and antioxidantrich baobab for lips, elbows, hands, hair, cuticles, knees, heels and beards.
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Alaffia Signature Lines
Coconut Reishi Collection - For All Skin Types
DEODORANTS
Alaffia’s Activated Deodorants, with soothing coconut, purifying neem, odor neutralizing charcoal, protective shea and nourishing reishi, will leave you fresh all day. Safe. Clean. Effective. Coconut Reishi Deodorant - Lavender & Charcoal 2.65 oz
430
Coconut Reishi Deodorant - Vetiver & Charcoal 2.65 oz
431
Coconut Reishi Deodorant - Bergamot & Charcoal 2.65 oz
432
Coconut Reishi Deodorant - Coconut & Charcoal 2.65 oz
433
Coconut Reishi Dry Finish Deodorant - Coconut Chai 2.65 oz
434
430
NEW! DRY FINISH DEODORANT Alaffia’s coconut-based coconut chai deodorant provides a dry application with arrowroot powder and tapioca. Our protective formula uses safe ingredients, addresses perspiration and alleviates undesired odor.
432
434 433 Alaffia | Page 22
Alaffia Signature Lines
FACE
Coconut Reishi Collection - For Sensitive to Normal Skin Coconut Reishi Cleanser 3.4 oz
400
Alaffia’s purifying facial cleanser contains soothing coconut, nourishing reishi and detoxifying charcoal. It gently cleanses the skin, removes impurities and is non-stripping. Ideal for sensitive to normal skin types.
Coconut Reishi Facial Mist 3.4 oz
401
Alaffia’s facial mist, with soothing coconut, nourishing reishi and relaxing rose hydrosol, balances and hydrates skin.
Coconut Reishi Day Cream 3 oz
404
402
Alaffia’s day cream, with soothing coconut, invigorating kola, moisturizing kpagnan, balancing turmeric, nourishing reishi and protective shea, keeps your skin safe from environmental toxins.
Coconut Reishi Night Cream 3 oz
403
Alaffia’s night cream, with soothing coconut, nourishing reishi, relaxing myrrh, protective shea and moisturizing kpagnan, supports your skin’s natural rejuvenation process.
Coconut Reishi Facial Oil 1 oz
401
404
Alaffia’s facial oil, with toning baobab, restorative argan and nourishing reishi, helps fight lines, promoting a smooth, youthful complexion.
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Alaffia Signature Lines
HAIR
Coconut Reishi Collection - For All Hair Types Coconut Reishi Shampoo 2 oz | 8 oz
442 | 420
Alaffia’s shampoo, with soothing coconut, nourishing reishi, protective shea and strengthening henna, gently cleans and fortifes your hair.
Coconut Reishi Conditioner 2 oz | 8 oz
443 | 421
Alaffia’s conditioner, with soothing coconut, nourishing reishi, protective shea and moisturizing kpagnan, restores and defends your hair from the elements.
Coconut Reishi Two-In-One Shampoo + Conditioner 8 oz
422
Alaffia’s two-in-one shampoo + conditioner, with soothing coconut, nourishing reishi, protective shea, moisturizing kpagnan and invigorating kola, cleans and hydrates your hair in one easy step.
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Alaffia Signature Lines
Neem Turmeric Collection - For Uneven Skin Tone/Blemish-Prone Skin
BODY
Alaffia’s Neem Turmeric Collection—refreshing and clean mint aromas accentuate this collection. Neem Turmeric offers a blend of active botanicals—including moringa, yarrow, shea and tea tree—to deliver antioxidant-rich formulas adept at promoting clarity and a youthful appearance. Ideal for uneven skin tone and blemish-prone skin. Neem Turmeric Shower Gel - Mint & Melon 8 oz
461
Let the sweet, refreshing scent of melon and mint surround you. Alaffia’s shower gel, with powerful neem, balancing turmeric, gentle aloe and protective shea, revives and cleanses your skin.
Neem Turmeric Hand & Body Lotion - Mint & Melon 8 oz
460
Let the sweet, refreshing scent of melon and mint surround you. Alaffia’s hand and body lotion, with powerful neem, protective shea, harmonizing yarrow, and balancing turmeric, soothes your skin and protects it from the elements.
Neem, also known as “The Pharmacy Tree” for its efficacy, has been naturalized and implemented in traditional medicine in many tropical areas, including West Africa, for generations. Every part of the plant, from the seeds to the leaves, is shown to have powerful supportive and protective properties. Neem oil is rich in fatty acids, providing non-irritating and moisturizing benefits to skin and hair.
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DEODORANTS Alaffia’s Activated Deodorant, with powerful neem, balancing turmeric, odor neutralizing charcoal, protective shea and gentle aloe, will leave you fresh all day. Safe. Clean. Effective. Neem Turmeric Deodorant - Lemongrass & Charcoal 2.65 oz
490
Neem Turmeric Deodorant - Mandarin & Charcoal 2.65 oz
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Alaffia Signature Lines
Neem Turmeric Collection - For Uneven Skin Tone/Blemish-Prone Skin
FACE
Neem Turmeric Cleanser 3.4 oz
450
Alaffia’s facial cleanser contains balancing turmeric, protective shea and nourishing moringa. It gently cleanses and fights impurities.
Neem Turmeric Facial Mist 3.4 oz
451
Alaffia’s facial mist, with balancing turmeric, harmonizing yarrow and regenerative algae, tones and restores the skin’s protective layers.
Neem Turmeric Day Cream 3 oz
452
Alaffia’s day cream, with replenishing marshmallow, harmonizing yarrow, balancing turmeric and protective shea, supports recovery and hydration while keeping your skin safe from environmental toxins.
Neem Turmeric Night Cream 3 oz
453
Alaffia’s night cream, with synergizing lotus, age defying ubiquinone, restorative samphire greens and protective shea, deeply supports your skin’s natural rejuvenation process.
Neem Turmeric Facial Treatment 1 oz Alaffia’s skin treatment—with powerful neem, balancing turmeric and soothing licorice—helps clarify, reduces the look of puffiness and promotes a youthful appearance.
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Alaffia Signature Lines
Neem Turmeric Collection - For Dry Hair & Scalp
Neem Turmeric Shampoo 8 oz
HAIR
470
Alaffia’s shampoo, with powerful neem, cleansing African black soap, balancing turmeric, clarifying tea tree and invigorating rosemary, gently cleans and fortifies your hair. For dry hair and scalp.
Neem Turmeric Conditioner 8 oz
471
Alaffia’s conditioner, with powerful neem, balancing turmeric, clarifying tea tree and protective shea, restores and defends your hair from the elements.
Turmeric, recognizable for its golden yellow color and distinctive scent, is native to Southeast Asia and has a long history of use in traditional Indian medicine. Special application has been directed toward reducing swelling and assuaging skin irritation and soreness. Alaffia | Page 27
Alaffia Signature Lines
BODY
Soap Bar Collection - For All Skin Types
Alaffia balances science with tradition to holistically benefit your body, communities and the environment. Our long-lasting triple milled Ethically Traded shea butter soaps leave skin feeling soft and sumptuous. Triple Milled Black Soap Bar - Lemongrass 5 oz
1015
Triple Milled Soap Bar - Pineapple 5 oz
1016
Triple Milled Soap Bar - Lavender 5 oz
1017
Triple Milled Black Soap Bar - Sandalwood 5 oz
1018
Triple Milled Soap Bar - Raspberry 5 oz
1019
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Alaffia Signature Lines
ALL-OVER CARE
Whipped Shea Butter Collection - For All Skin & Hair Types
Alaffia’s blend of Ethically Traded, unrefined shea butter and coconut oil is made at our cooperatives in West Africa. Traditional handcrafted production methods are used to ensure active hydrating and protective fatty acids, vitamins and minerals deeply nourish the skin. Whipped Shea Butter - Lavender Coconut 1.5 oz
1036
Whipped Shea Butter - Vanilla Coconut 1.5 oz
1037
Whipped Shea Butter - Coconut Rose 1.5 oz
1038
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Alaffia Signature Lines
HAIR
NEW! Repair & Restore Collection - For Dry, Damaged, Dehydrated Hair
Alaffia’s NEW! Repair & Restore Collection is designed for maximum care on all dry and damaged textures, including overly processed, natural, coarse, wavy or curly hair. Our collection is designed to restore, smooth and protect roots to ends by creating a layer that heals and prevents future harm. Repair & Restore Conditioning Shampoo 12 oz
663
Alaffia’s natural ingredient inspired Conditioning Shampoo works with Repair & Restore Crème Conditioner to moisturize and soothe hair and scalp. Gently cleanse without stripping natural oils, color and/or process treatments. Over time, reverse dryness and reduce frizz with Repair & Restore.
Repair & Restore Crème Conditioner 12 oz
664
Alaffia’s natural ingredient inspired Crème Conditioner’s botanicals deeply hydrate, nourish and strengthen. This moisturizing formula detangles, increases slip, improves manageability and quenches thirsty hair.
Repair & Restore Crème Hair Mask 8 oz
665
Alaffia’s intense conditioning treatment restores dry and damaged hair, nourishing each strand for health, strength and shine. Our Crème Hair Mask transforms, increasing hair slip and malleability.
Repair & Restore Daily Moisturizing Lotion 8 oz
666
Alaffia’s multi-tasking Daily Moisturizing Lotion is infused with natural oils and botanicals to deliver nourishment with heat and environmental defense. Light and fast absorbing moisture detangles and quenches thirsty hair. The result: All day hydration for a soft, frizz-free and protected style.
Repair & Restore Edge Tamer 2 oz
667
Alaffia’s Edge Tamer adds the perfect sleek finish to any hairstyle. Smooth, protect and gain control over unruly edges and on the crown where hair is most fragile, weak and in need of care. Natural oils nourish and help to eliminate frizz, providing an added layer of defense.
Repair & Restore Finishing Oil Mist 2 oz
668
A little goes a long way. Alaffia’s lightweight oil blend adds a layer of hydration and protection for healthy, luminous, brilliant shine.
Repair & Restore Daily Moisturizing Crème 8 oz
669
Recommended for dense, extra thick hair. Alaffia’s ultra-rich formula yields heavy and deeply absorbing hydration to detangle, improve manageability and quench thirsty hair. Natural oils and nourishing butters smooth and enhance moisture, shine and overall strength of hair over time.
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Repair & Restore Curl Maker 8 oz Alaffia’s rich, creamy emulsion hydrates and elongates curls for maximum stimulation and definition. Quench thirsty hair with enriched, natural vitamins for shiny, soft, well-defined curls.
671 Repair & Restore Curl Defining Cream Gel 8 oz Alaffia’s Curl Defining Cream Gel hydrates and defines curls with natural vitamins for shiny, longlasting style. Reduce frizz and provide medium to strong hold with moisture that ensures all day wear for alluring waves and curls.
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Safe for Color-Treated and/or Processed Hair Alaffia | Page 31
Alaffia Signature Lines
FACE & BODY
NEW! Age Defying Collection - For Ageless Skin
Alaffia’s NEW! Age Defying Collection is targeted to support the natural aging process and is formulated to diminish the appearance of fine lines and promote an even, resurfaced complexion. Embracing age positivity, our Age Defying Collection moisturizes and protects your skin against environmental aggressors. Age Defying Serum 1 oz
485
This formulation of polysaccharide-rich okra and peptides revives, firms and deeply hydrates skin while providing continued protection against daily environmental aggressors.
Age Defying Mask 3.4 oz
482
Purifying black clay accelerates the skin’s detoxification process to reveal a smooth, born-again complexion. Polysaccharide-rich okra further supports elasticity, firmness and radiance.
Age Defying Scrub 3.4 oz
483
Volcanic earth and jojoba granules exfoliate, resurface and refine by sloughing off dead skin cells and removing impurities. Nourishing illipe butter and peptides deeply moisturize and minimize the appearance of uneven tone. The end result is soft, smooth and caressable skin.
Age Defying Body Scrub 7.5 oz
484
Detoxifying white clay, crystalized sugar and sea salt deeply cleanse and exfoliate for a healthy, replenished, refinished and balanced skin tone. Nutrient-rich moringa, okra extract and peptides regenerate skin’s luminosity and suppleness.
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Alaffia Signature Lines NEW! Holiday Collection
BODY & LIFESTYLE
Alaffia’s NEW! Holiday Collection—infuse your sense of wonder with sweet, warming impressions of Coconut Chai and Pumpkin Spice. Alaffia’s Holiday Collection is a delicious and natural take on the season’s most soughtafter scents. Animate the holiday spirit with our 6 NEW! products, made with ethical ingredients that will make your senses come alive. Coconut Reishi Hand & Body Crème - Coconut Chai 2 oz | 8 oz 444 | 423 Detailed informaton can be found on page 21.
Coconut Reishi Dry Finish Deodorant - Coconut Chai 2.65 oz
434
Detailed informaton can be found on page 22.
Coconut Reishi Home Fragrance - Coconut Chai 3.4 oz
424
Rejuvenate and energize the spaces you’re in with our Coconut Chai lifestyle fragrance. Created by combining notes of vanilla, cinnamon and warm ginger.
Limited Edition Home Fragrance Pumpkin Spice 3.4 oz
424
1151
Rejuvenate and energize the spaces you’re in with our Pumpkin Spice lifestyle fragrance. Created by combining notes of pumpkin purée, nutmeg, clove and creamy, sugary vanilla.
Limited Edition Hand & Body Crème 1150 Pumpkin Spice 8 oz Alaffia’s hand & body crème, with warm, comforting and seasonal notes of pumpkin spice, offers deep penetrating hydration to leave your skin feeling smooth, nourished and protected.
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Our Commitments NO! Synthetic Fragrance, Parabens, Sulfates, SLS & Animal Testing YES! Natural, Ethical Body Care, Handcrafted, Biodegradable Ingredients, Vegan, Supporting Equality & Empowering Communities
Alaffia is commited to pioneering the MADE SAFE seal, ensuring our products are made with ingredients not known or suspected to cause harm to human health.
Alaffia is a For Life certified operation. As a result, we are redefining sustainable development. Our Fair Trade principles ensure needs are met for a dignified life.
Alaffia is proud to be a part of the NonGMO Project, committed to preserving and building sources of non-GMO products, educating consumers and providing verified non-GMO choices. Alaffia | Page 35
Alaffia utilizes sustainable wildcrafted ingredients, pays fair wages and empowers mothers and families. Funds from Alaffia product sales help conduct our Empowerment Projects in Togo, West Africa.
ŠAlaffia 2019 All Rights Reserved #Alaffia
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