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EQUIPMENT
New Holland Agriculture continues to provide a broad product offering and solutions to meet the increasing demand in Africa.
New Holland Agriculture preserving its heritage in Africa
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EW HOLLAND AGRICULTURE turns 125 years old, making the agricultural business more efficient and sustainable. The values and vision of New Holland’s founders are the beating heart of the brand to this day, providing support for farmers across the globe, constantly investing and innovating so they would have the products, technologies and services to farm efficiently, sustainably and profitably. Carlo Lambro, brand president of New Holland Agriculture stated, “New Holland has a rich heritage, started in a small town of Pennsylvania and has grown to be a global brand with presence across 170 countries. It is a history marked by
important innovations that has changed agriculture. It brings together the unique legacy of brands such as Ford, Fiat, Braud and Claeys. Most important of all, it is a history marked by people - our customers, our dealers, our employees, day after day, year after year. Together, we are
TC5 Series
24 African Farming - September/October 2020
facing the many challenges of agriculture, helping farmers get the job done, efficiently and profitably, and get the best from their business.” With around 2,000 dealers and 5,000 touchpoints globally, New Holland is always ready to provide the broadest product offering and the solutions
farmers need. New Holland Agriculture has grown its heritage in Africa as a global brand whose unique legacy is marked by important milestones that have changed agriculture in this territory. Three such milestones have recently been reached in Ethiopia, Morocco and Algeria.
Image Credit: New Holland
New Holland
TC5 Series combines deliver sustained high performance in Ethiopia In Ethiopia, agriculture is considered as one of the major sectors driving growth. New Holland Agriculture has been contributing to the improvement of the country’s smallholder farmers’ productivity and profitability and to the performance of its agricultural sector by supplying highly efficient equipment. It has recently sold
www.africanfarming.net
