Revolutionising payments FOR BUSINESSES

CELLULANT, A PROMINENT payments technology company, seeks to revolutionise payment processes for businesses in Africa by introducing a range of online and offline payment solutions. Although the payments market in Africa is rapidly expanding, the lack of a unified payment infrastructure presents a significant obstacle to businesses seeking to establish a presence on the continent.

Founded in 2003 during the height of Africa's mobile technology boom, Cellulant is developing Africa's most comprehensive payment infrastructure, offering a single API payment platform that enables businesses to collect payments from mobile money, local and international cards, or banks both online and offline. Given that Africa hosts 70% of the world's US$1 trillion mobile money market, Cellulant recognises the importance of providing alternative payment methods for African consumers, especially since card penetration rates sit at just 3%.

At the recently concluded 25th Annual Harvard Africa Business Conference in Boston, Cellulant's group CEO, Akshay Grover, emphasised, "Solving the payments challenges in Africa is not just about payments but accelerating global economic growth. Africa's dynamic economies and lack of an established payment infrastructure have resulted in a unique occurrence on the continent.

“On the one hand, this has prompted the growth of payment platforms and solutions to meet the various needs of businesses and consumers, turning Africa into a centre of innovation in the payments sector.

“On the other hand, with multiple providers, a wide range of payment methods exists due to the absence of a consistent infrastructure, enabling businesses to collect payments seamlessly or easily operate across borders. Therefore, a payments infrastructure in Africa must holistically address the needs of businesses and their consumers by making it easy to collect payments online and offlineregardless of the size of the business.”

Cellulant's payments platform, Tingg, is a one-stop-shop solution for multinational and international businesses across Africa's diverse payment landscape, connecting to more than 370 payment methods from mobile money operators and banks across the continent, as well as global and regional card switches like Visa, Mastercard, NIBSS, and Verve.

Tingg caters to businesses in various sectors, including airlines, telecoms, e-commerce, ridehailing, retail, and remittances, offering full-stack offline and online payment capabilities and a seamless payment experience to their customers. ❮❮