S04 HSSRME 2 2022 Healthcare_Layout 1 28/04/2022 11:34 Page 14
healthcare
Remote healthcare Sam Tayan, head of MENA at Zoom, on the benefits and challenges of responding to health crises and patients’ needs remotely, and the implications the digital transformation has had on the Middle East’s healthcare landscape.
T “Providing telehealth and virtual care solutions is more crucial than ever, now that customers have greater control over how and where they get healthcare.”
he technological revolution of recent decades have transformed the landscape of healthcare in the Middle East and worldwide. 'Telehealth' appointments and consultations have become standard for many patients, with the pandemic accelerating this trend, forcing a 60% increase in digital appointments. From virtual appointments, to integrated application-based consultancy platforms, digital prescriptions and electronic health records, the healthcare sector is rising to the demands of the digital revolution. Consumers have a growing
appreciation for integrated platforms and the ease of virtual consultancy over in-person appointments. 'Telehealth' is not only a preference among consumers, but healthcare professionals also appreciate the remote application of virtual appointments. This transition aligns with the UAE Vision 2021 plan and the Saudi Vision 2030, with making significant strides towards simplifying the patient and practitioner experience through digital solutions being made. While there may always be a place for physical clinics, the sector must continue to adapt to
stay on the cutting edge of consumer preferences. Sam Tayan, head of MENA at Zoom, has witnessed the various changes within the healthcare landscape first-hand. Following are his thoughts: Providing telehealth and virtual care solutions is more crucial than ever now that customers have greater control over how and where they get healthcare. The GCC quickly warmed up to the idea of adopting telehealth solutions. Studies have shown that one of the UAE’s leading telehealth providers witnessed strong growth in use between March
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Sam Tayan, head of MENA at Zoom
Healthcare is one of many sectors keeping up with the digital revolution.
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ISSUE 2 2022 | www.hssreview.me
