MAKING THE MOST OUT OF MID-LIFE

TTC Tour Brands has conducted a study to understand the touring desires of the mid-life adventurer.

ESCORTED TOURING provider TTC Tour Brands has conducted the Big Tour Study to further understand the mindset of the midlife adventurer, and it was revealed that premium experiences and hassle-free travel were high on the priority list.

The study asked 1,060 past escorted touring customers what influenced their holiday plans and buying mindsets for 2023 and beyond, with 79% of respondents falling into the over-50s category.

The key finding from the study was that the current economic crisis has very little baring on the holiday budget for the over-50 traveller, with only 12% saying they would consider a budget tour. More than half of travellers said they favour premium tours, with inclusive offerings and four and fivestar accommodation.

65% of those surveyed said that escorted tours take the hassle out of holiday planning, with just under half (46%) stating that they regard tour operators as the experts. Ease of travel is still a huge selling factor for escorted tours as opposed to self-guided holidays.

When it came to looking at alternative travel options, 46% of those surveyed said they would consider an all-inclusive holiday as well as touring. 52% said they are influenced into buying a holiday after reading travel brochures.

In terms of activities awaiting guests on their tours, an overwhelming 72% said they want to prioritise sightseeing and bucket list tours in the next 12 months, with 59% stating they wish to explore places they would not normally go to.

“Beyond knowing the ins-and-outs of each brand and itinerary, understanding traveller sentiment and purchase consideration is crucial information that our agents need in their pockets to personally pair each traveller with the right travel experience for them –from premium to value, luxury or special interest,” said managing director of TTC Tour Brands EMEA, Kelly Jackson.