HERE WE GO AGAIN

THERE IS a change on the horizon as a study conducted by American Express Travel has found that Millennials and GenZers are shaking up traditional travel habits.

American Express Travel’s 2023 Global Travel Trends Report showed that 54% of those surveyed are planning to take multiple holidays in 2023, ranging from international (72%), staycations (30%) and boating holidays (4%).

As the seasons make way for warmer weather, 41% of respondents said they are looking to embark on more than one holiday this year, with Gen-Z leading the charge (54%), followed by Millennials (43%), Baby Boomers (38%) and Gen-X (36%).

Craig Barclay, vice president at American Express, said: “Our research shows that holiday bookings continue to be a priority for many Brits, and this is particularly pronounced among Gen-Z and Millennials.”

Generational divides are also becoming apparent in the ways in which we travel.

Whilst the Baby Boomer generation are more likely to travel for 10 days or longer, Gen-Z are more inclined to spend one to three days in any one place before moving onto the next.

The opportunity to show off holiday pictures on social media has become a huge catalyst for destination choice, with more than one third (34%) of Brits admitting to wanting to travel to a place that they can boast about on their socials, with that number increasing to 51% among Gen-Z. Even though the differences in the way the generations travel are becoming more prominent, one aspect that remains the same is that we are still creatures of habit, with 89% of respondents saying that they wish to keep an element of routine within their holiday plans, no matter the destination. Activities like adhering to a set nighttime/morning routine (22%) or planning meals (31%) are still popular among British tourists.