Market UPDATE

At the heart of Poetry® is my love of natur clothes that can be enjoyed for years collections at our studio near Putney Brid in fashion but also from the wider world of art and culture

The Poetry® aesthetic is one of understated luxury. Easy, relaxed pieces in beautiful fabrics. Simplicity of design with clean lines and contemporary silhouettes. Colours that are subtle and sophisticated, chosen to show off the natural beauty of the yarns and fabrics Poetry® clothes are easy to wear and put together to create a look that is effortlessly stylish.

We use only the highest quality natural yarns from some of the best mills in the world Our preferred yarns for knitwear are cashmere, fine merino wool, alpaca, linen and cotton. Alpaca is a yarn that we have championed since we started working with Michell in 2007. Michell is the world's oldest alpaca mill with a long history and tradition of producing high quality yarns. They also have an extensive program of support for the local community in the areas where the alpaca herds are reared Our suppliers play a central role in making Poetry® what it is and I'm proud to be associated with all of them.

Developing our fabrics is a slow process. Selecting the yarns, considering the colours, the way in which the yarns are dyed, weaving or knitting the yarns to produce a fabric and then experimenting with different washing and finishing processes. Initially we go through this process to produce handlooms. Once we have a handloom that looks like it has potential we produce a sample length that we can then test and develop further This part of the design process is one I particularly enjoy, combining technical expertise with creativity to produce something beautiful I think it's well worth the effort because at the end of it we have a material that has so many dimensions to it. How it drapes, its texture, the way the colours blend, how it responds to washing and how it develops over time as the customer wears and washes it Qualities that help to make Poetry® clothes unique