summer project trend analysis
Floral trend
tREND BREAKDOWN: Tropical prints – Contemporary dimension, feminine and chic Brands: Dolce and Gabbana Personalities: Pamola Faith Vintage prints – Quirky, traditional, old fashioned, timeless Brands: Blumarine Personalities: Alexa Chung, Mary Kate and Ashley Geometric prints- On trend, quirky, brightly coloured, bold statement hues, neon techno prints, calculated, dizzying swirls and blooming geometrics Brands: Roberto Cavello, Mary katrantzou Personalities: Poppy Delevingne Pretty prints- Traditional, timeless, feminine, pastel tones, neutral Brands: New Look, Miss Selridge Personalities: Marilyn Monroe
Floral trend Tropical prints
floral trend Vintage prints
Floral trend Geometric prints
“Vivid graphic florals are taking over fast, plus an equally amped-up version of color blocking, or shall we say lessons in geometry.” — Thelookhit.com
Floral trend Pretty prints
Trend Analysis Collar trend
TREND BREAKDOWN Embellished collars - Quirky, grunge, retro, modern, assassable, reworked Brands: Ragged priest, Balenciarga Personalities: Alexa Chung Peter pan collars - Romantic, quirky, old fashioned, fairy tale chic, feminie Brands: Topshop Personalities: Fern Cotton Collar necklaces - Modern, contempory, femenine, fairytale chic Brands: Asos, Cedric Charlier Personalities: Vivianne Westwood Oversized collars- Subtle, assessable, detachable, timeless Brands: Mui Mui Personalities: Daisy lowe
Collar Trend Embelished collars
Colar trend Peter pan collars
Choose a shape that flatters your face: rounded edges for angular faces, and pointy tips for softer features. — L-R: Lela Rose, Glamour magazine .
Collar trend Collar necklaces
“These collars replace your necklace, ladies. It’s the new accessory must have. No matter your budget there is a collar” — EJ McPherson, Zoe Life Magazine
Collar Trend Oversized Collars
mui mui catwalk 2012
celebrity endorcment the collar trend
“Alexa Chung and Fearne Cotton—are opting for a subtler approach and choosing exaggerated collars with bright and nude colours. For example, Chung looked oh-so cute in the Marc Jacobs Silk Crepe Black and Bisque Shirt Dress” — Company Magazine
Magazine endorcment
Article portryal of the collar trend: ‘When Fashion met architecture’ This article spread has portrayed the collar trend in a minamilist, structured way through the layout and presentation, getting away from highly embelished layeyed theme of most collar trend articles.
Magazine endorcment Glamour magazine- Article portrayal of the collar trend: This page spread is portraying the collar trend in a very bright and highly embellished way, creating the theme of layering, eye catching and statement pieces, focusing mainly on colour and texture rather than structure and meaning.
Newspaper- Evening standard
Where the trend originated: peter pan collars
The Peter Pan collar gets it’s name from the collar on the costume of Maude Adams during her role as Peter Pan in the 1905 stage production, ‘Peter Pan and Wendy’. By the 1920’s this flat collar with rounded edges became a staple on little girl’s dresses, possibly because of it’s association with innocence. Now, the collar is back with a modern edge on women’s dresses, blouses and even sweaters.
Collar Trend Street Style
Collar Trend Street Style