BRAND PRESENTATION
INDEX LETTER FROM CHAIRMAN DESIGN IN THE UK ‘HUE-RAY’ FOR COLOUR! SETTING THE TRENDS FOR 2012 LET US TAKE YOU BEHIND THE SCENES STANDING OUT FROM THE CROWD STANDING STRONG IN THE MARKET SUPPORTING YOU... OUR CUSTOMER SERVICE ABOVE THE REST WE CARE ABOUT EVERY SINGLE DRESS SUPPORTING AND ENJOYING THE INDUSTRY
LETTER FROM CHAIRMAN
We thank you for your first order and the confidence that you have placed in us. We look forward to many successful years together and can assure you of our utmost support at all times. Yours Sincerely Barry Waterman FCA Chairman
DESIGNED IN THE UK We believe The key to the most stylish maids is to keep it feeling comfortable and glamourous in fashionable chic colours and styles at an affordable price.
2012 Collection sketches
‘HUE-RAY’ FOR COLOUR! We carefully select and offer 100’s of exclusive colours in shades specifically chosen to suit the UK bridesmaid and prom market. We choose a variety of hues from classic colours and the latest fashionable colours to vibrant fruity colours, to ensure we cover all tastes and trends. “ The Kelsey Rose collection is an absolute hit with both our Bridesmaids and Prom clientele from short to long dresses in every colour imaginable” Sally Lee, Shropshire county Brides
“ We’ve always known we can rely on the Kelsey Rose design team to provide us with modern, stylish dresses that our maids just love, and somehow the label just keeps getting stronger and stronger. ” - Michael Daly, Bellissima Brides
“ Kelsey has been our best seller for the past 5 years and I have experienced it becoming more contemporary in this time. The dresses mirror the best trends and become great additions to our bridesmaid’s wardrobe, perfect for a number of future events. I cannot keep 14684 in the shop; it just flies out the door. The collection also crosses over into the prom season and is great as a inexpensive prom range” - Jennifer, Marry Me
SETTING THE TRENDS FOR 2012 The campaigns are designed to challenge the stereotype of bridesmaids into a desireable and fashionable statement. Through the use of imagery we show how maids can be dressed in tonal, same or totally different shades with similar features to co-ordinate and compliment each other, making it an exciting and creative experience. “The advertising campaign as always is stunning with maximum impact through striking colours and complimentary styles to inspire our customers. � - Ashleigh, Serenity Brides Metallica
Warm Monochromes
D O YO U R
MAIDS A
FAV O U R Blissfull Dream - Mood boards are created at the beginning of the season determining the themes and trends
Cherry Blossom
“The imagery for the Kelsey Rose advertising is aspirational and always stands out from the crowded marketplace. ” - Laura, Bellissama Weddings
“PROUD TO BE BRITISH” Great Britain - Showing our support for the Great Britain Olympic team
LET US TAKE YOU BEHIND THE SCENES
How we created the advertitsing images
Play
New for the 2012 collection, brides and maids can now see how we create the advertising images, giving them designer, hair and make-up tips on how to style their dresses for the big day... just watch and see! Professional tips from hair and make-up
STANDING OUT FROM THE CROWD We have increased advertising internationally and belief strongly in its as a way to support our stocklists. The adverts show the exciting ways you can style todays modern maid, whilst directing them to our wesbite and onto the nearest stockist.
2012 Advertising campaign
Facebook Page
A stronger focus to interact with consumers has been achieved using social media sites such as; Facebook and Twitter. These sites allow us to offer designer tips, as well as allowing brides or maids to upload images of their bridal party on their big day!
STANDING STRONG IN THE MARKET
Our In-house team have created strong rapports with the UK’s and European favourite bridal titles. We have two collections in a variety of colours available for editors to call in for shoots or shows.
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SUPPORTING YOU... OUR CUSTOMER Every customer receives a support pack with their new samples containing; two A3 Showcards, 2012 Lookbook, Line sheet, price lists, fabric swatches and a personalised poster (made to measure - if requested) at no extra FTP Site to download images
promote their Kelsey Rose deisgner days.
“ It is such a pleasure to deal with the customer service team who are not only passionate about their brand but also wholly commited to looking after their customers so that, ultimately, the end user - the bridesmaid herself - is happy, and that is all that really matters. � - Laura, Bellisima Weddings
D O YO U R
MAIDS A 2012 collection shop POS & selling support
FAV O U R
Website FTP Site
SERVICE ABOVE THE REST “ I’ve just received the parcel you sent - as promised and on time. I’d just like to express my graitude for the excellent service I always get from your customer service team. ” - Adrian Brand, Ball Gown Heaven
We feel privileged to work with over 500 stockists throughout the UK and Europe and see our service as a partnership to help our shops enjoy with ease and pleasure when selling our dresses.
Customer Service Team; Andy, Betty, Magda & Luke
“Kelsey Rose have a fantastic team - always on hand, always helpful and very professional. The delivery and collection services are always prompt, well packaged and presented and the quality of the dresses are consistent. ” - Wendy Hyett, The Dressing Room
WE CARE ABOUT EVERY SINGLE DRESS “ Deliveries are always on time and the gowns come in pressed ready for the customer which is rare from manufacturers these days. ”
and then hung immediately
- Jean, Jean Miller Bridal Salon
Dresses are stored hanging until the stockist requires delivery
16 WEEK DELIVERY GAURANTEED We’ve built strong relationship with factories to ensure deliveries are always on time!
Free Shipping
Every dress is inspected and hand pressed by specialist
ensure little or no steaming is required by the shop before hanging on their rails
EXTRA CHARGES Larger Size USA
$50.00
Sizes
4” Longer
UK 24-28
$30.00
4” Shorter Not Available
Rush Orders (8 Weeks) *Not Available
Extra Fabric Per Metre
Delivery Charge
**POA (Approx $15.00)
No charge r only there will be no charge.
** Extra Fabric - These will be single metre lengths only
FTP Site
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SUPPORTING AND ENJOYING THE INDUSTRY “ Staff are particularly helpful at advising styles and colours that will work well for our store and our customers buying them. ” - Ashleigh, Serenity Brides
We are launching at the National Bridal Market Chicago. Kelsey Rose space is 1056 Sept 29-Oct 2.
“ The Kelsey Rose stand at Harrogate really stands out from the rest of the designers... you hear talk as you’re walking around - it really creates a buzz about the place. ” - Vicki, All About Eve Bridal Ltd
FTP Site