SPRING/SUMMER CO L L E C T I O N
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BIFFI SPRING/SUMMER 2015 Spring brings new life, new trends and new fashion and this season at Biffi we are showcasing our new European collections with this in mind. Our carefully curated styles reference our relaxed and warm Queensland lifestyle, while also offering our clients accessible, wearable luxury. Expect quality fabrics, easy silhouettes, a nuance of neutrals and of course lots of summer brights, sure to cater for every style, shape and occasion. Sourced from Perugia, Milan, Paris and Berlin, our exclusive and unique labels and designs are selected to add a touch of European styling into looks specifically for our Australian climate and lifestyle... Enjoy! Biffi Shop 36, Emporium 1000 Ann St, Fortitude Valley Instagram: @biffi_australia
COOL NEUTRALS FOR WARM DAYS Summer doesn’t have to be a time just for bright colours and bold patterns! At Biffi we have a beautiful collection of cool tones, soft pastels and classic monochrome fashion to update your wardrobe in the most timeless way.
EUROPEAN BUYERS DIARY Kara Holloway, co-owner and head buyer at Biffi shares a sneak peak of her recent Spring/ Summer 2016 European buying trip, offering exclusive access to what the high-end fashion houses are really like, and what is expected to come next from their exclusively stocked labels, next season!
were complete, the fun really began as I traveled to Italy - where our major fashion moments and biggest buying collections were found!
MILAN FASHION STOP 3 PARIS FASHION STOP 1
My first day in Milano starts with a cappuccino and pane then off in a taxi passing Via Della Spiga at high speed to see the beautiful and uncompromising Piazza Sempione.
My wonderful European summer fashion journey began in Paris with ultra-feminine label, Anne Fontaine, which is a well-loved brand at Biffi for its quality fabrics and timeless aesthetic.
Looking through the glorious fabrics and colours of this range I am reminded of our Australian summer where lightweight pieces in neutral colours eliminate concerns with heat and humidity.
Their S/S 2016 collection proved to be no exception, with their offerings transporting me into Aladdin’s cave of colour and texture wonder!
Selecting many gorgeous garments to follow me home to Brisbane, I leave Piazza Sempione on way to Fabiana Fillippi.
Imagine an abundance of beautiful fine lace detailing showcased on garments such as shell style tops. Standout looks included ornate stretch cotton shirts teamed back with well cut jeans and pants, which I knew would be perfect for our Biffi clientele at home. The styles, fabrics and colour palette overwhelmed the senses as always from this beautiful label and I am so excited to share our selected pieces next summer.
BERLIN FASHION STOP 2 Once I had wished Paris au revoir, it was time to take on Germany’s finest fashion houses in Berlin, including Laurel, Luisa Cerano and finally, Black Dress.
The next few days are crammed with style sightseeing including the likes of Angela Caputi’s Florentine collection of Bijoux as well as the iconic collection of Moschino.
Laurel is queen when it comes to coordination and this season it heroes this with easy fitting pants, long silk overlay tops and new cut denim in classic jeans and dresses. Luisa Cerano delivers on their lifestyle collection with a spectrum of spring colours perfect for our Australian environment. Once our German fashion viewings
While it is always so difficult to return from fashion cloud nine after a European buying trip, it is truly wonderful knowing the gorgeous fashion that awaits next summer, to hit the shelves in our Biffi boutique.
PARTY SEASON With Summer upon us, racing season here and Christmas just around the corner, we have the very best of festive fashion to keep you glam and gorgeous from coffee dates to cocktail hour.Â
STARTERS GUIDE TO INSTAGRAM This season, Biffi is excited to announce that we have gone digital and launched our Instagram! Now all of our new season styles, fashion icons and day-to-day musing can be enjoyed in the comfort of your own home! New to the Instagram world? We promise, once you start you won’t want to stop with its easy functionality and enjoyable way to connect with your favourite shops, restaurants, people and brands.
DOWNLOAD/REGISTER Simply head to the App Store on your iPhone or the Play Store on your Android and download the application by searching Instagram. It will be the first option to appear.
FOLLOW FRIENDS! Now that you have the App and you can upload your own content, it is time to connect with brands, people, friends and businesses that you like. To find brands (for example Biffi) tap the icon that looks like a magnifying glass. In the search tab at the top of your screen, type in the name of people, places or businesses you would like to follow, for example biffi_australia. Once you have located our account, simply click Follow at the top of our page and you will be able to view our profile!
ADD YOUR OWN PHOTOS Half the fun on Instagram is the uploading of your own content. It is a great way to capture your new Biffi pieces, and better yet, connect with friends and family via imagery!
Once you have begun to follow your friends, you will see that their content lands on the Home Feed of Instagram, which you can access by tapping the house icon.
To add a photo you simply click on the center icon and either take a photo directly through the App, or select Library to upload a photo you have previously taken. Note that there is lots of fun to be had with image editing and filters in Instagram, so get creative!
Be the first to see our new season stock before even getting into store by following @biffi_australia. We look forward to sharing our lovely new season imagery, new fashion pieces and interacting with you online!
Shop 36, Emporium 1000 Ann Street, Fortitude Valley 07 3216 1122 www.biffi.com.au