D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
Design Strategist. Alan Liu
S AVA N N A H C O L L E G E O F A RT A N D D E S I G N DESIGN MANAGEMENT
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
ABOUT ME. I am currently pursuing an MFA in Design Management in Savannah College of Art and Design (SCAD). My works focus on design thinking, design research, design strategy, and human-centered design. I always love to work towards understanding the needs of customers and users through multiple design research methods. My background is very diverse; my brain always generates creative ideas by considering various perspectives. I not only studied Economics in my undergraduate, but also studied fine art in my high school for six years and had multiple marketing work experience, so I am very sensitive to color and human behavior. In addition, understanding culture and people’s feelings is one of the key elements to make a design project a success. I love teamwork and the process of leading the team to find solutions because I enjoy working with different people and I can clearly know everyone’s role very quickly. I am also flexible to adapt to various positions in a support team if I jump into an ongoing project. I believe that there are still lots of problems existing in our society, so we have to keep empathy and build multidisciplinary collaboration to shape our future.
“ My goal is to combine design thinking, human factors, and visual concepts to create human-centered products for meaningful and immersive experiences, to shape the future of our world. ”
0 20 1
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
TABLE OF CONTENTS. Project 1 - Ideal Experience of Money Transfer
03
Project 2 - Coffee Drinking Experience in Local Coffee Shops
10
Project 3 - Othering of Sexual Orientation
16
Project 4 - Repurpose Savannah
22
Others - Sketching & Drawing
28
02
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
PROJECT 1
IDEAL EXPERIENCE OF MONEY TRANSFER. AIM TO DISCOVER THE UNARTICULATED NEEDS IN BANKING AND MONEY TRANSFERRING Through contextual research methods, our group explored problems in the modern banking system and e-wallet. We think the banking system is an important part of our life but is often ignored. People are using their money every day, to pay bills, transfer money, or deposit checks. However, in daily use of the banking system we always have to understand the problems that are caused by banks, such as complicated telephone services, long wait times or complex apps or websites. Most people just try to stand it, but we want to know exactly which parts have problems. During this contextual research, we observed physical banks, ATMs, and conducted interviews with 16 people, including students and professionals. We also collected more than 300 research questionnaires about our topic. Finally, we affinitized almost 800 data points to get the insight of our data. MY ROLE: • PROJECT MANAGER • RESEARCHER • DESIGNER
03
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
RESEARCH PROCESS.
Through execution of various contextual research methods, we gathered, analyzed, and reported a lot of quantitative and qualitative user research data. We care greatly about our users’ needs and their feelings. Our core inquiry involved users’ lives and triggered truly emotional responses. Therefore, our vision was to keep empathy and develop human-centric systems to shape our banking future.
1
2
To deeply document users’ behaviors from various situations, we executed pure observation and participant observation to uncover how users operated ATMs, were served in physical banks, and interacted with online bank apps & third-party payment systems. Moreover, we were eager to know how they felt and what potential problems they encountered during the money transfer process.
To dig into user experiences, we interviewed users for their current experience and their pain points during the money transfer process. We listened to interviewees’ stories and their interaction with the current system. It was not only focused on tangible questions, but also reached futureoriented and heart-based questions.
. OBSERVE
DOCUMENT USER BEHAVIOR
. INTERVIEW
LISTEN TO USER STORIES
3
4
We created a physical Culture Probe to collect data on the street and capture people’s real thoughts. The appearance of the Culture Probe represented our design research purpose and engaged people. We clearly understood what channels people use more, which channels they prefer to use, and why they trust those channels, through the culture probe process. It was an efficient way to listen to the user’s real voices about current or ideal money transfer experiences.
Through the Sensory Cue kit workshop, we discovered the users potential needs and desires. Every sensory cue had meaningful extrapolation and could be in various forms such as visual, auditory, haptic, olfactory, and environmental cues. Sensory cues could be touchpoints between system and users. As participants unconsciously perceived those cues, the cues triggered participants to recall their stories about cues or indepth feelings. We distilled perceptual value from their reactions.
. ENGAGE
COLLECT USER VOICES
. PERCEIVE
EXTRACT USER PERCEPTIONS
04
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
5
IDENTIFY KEY INSIGHTS
6
CREATE A FRAMEWORK
7
DEVELOP NEW STORIES
IDENTIFY TARGET REGIONS
All information we collected were
Based on our data analysis, comprehensive integration navigated our data’s properties and the dimensions. During the process of the constant comparative analysis, we linked the related categories together or rebuilt connections, and created a framework to organize all of the key insights.
To think like the user, we used a storyline technique to translate users’ voices we heard or suggested solutions by users. The stories represent the ideal money transfer experience in the future and will help a design team easily understand the various situations. The framework clearly shows the importance of the key insights and the relationships between each other.
We sought potential opportunities
. AFFINITIZE
High frequency codes were analyzed to identify themes. Through the process, we integrated the problems and experiences into users’ internal voices and analyzed them deeply and comprehensively.
. SYNTHESIZE
. TRANSLATE
8
. AIM
collaborative partners in the future.
05
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
One of the most valuable research experiences we had came with a design tool known as “culture probe.” Thanks to this tool, we successfully collected a lot of user data. For our probe, at the beginning, we had a hard time to come up with ideas because money transfer is not a very interesting topic for people. After brainstorming, we finally came up with the “piggy bank” culture probe. It was very attractive to people. We put the culture probe on the streets and campus to collect user preferences and experiences. 06
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
THE VOICES OF USERS
800 YELLOWS 239 BLUES
83 PINKS
28 GREENS
07
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
INSIGHTS
DESIGN FRAMEWORK.
It is friendly
iv
e
I am
care
ful
I w an
ci e It is ef fi
ny
nt
I t is i
l
usefu It i s
le
a
ti b
o
it
pa
d n a Ic
e& a n y w h e re
sible
ces ac W
pr
at
r a e
e
fe
o
m
be
it
& reliable
ge n t e lli
nt
re empathet a e ic W
tim
Iw an t
my daily life s i t I
sa re We a st tru I can
ld
>> Click here to see the full processbook
I fe el en jo
ADAPTABLE
ou
Overall, the core system adapts to every segment and also connects with each segment to build trust with users. It is a customized tool that suits anyone who can solve any problem comfortably during the money transfer process.The system can help people experience the ideal money transfer.
n tio c a er t in
Money transfer is
It sh
The money transfer system is adaptable because it addresses what users need and secures users’ personal information anytime, anywhere. Moreover, it comprehensively solves users’ problems and has empathy toward every user to make sure that the money transfer service is safe, empathetic, and accessible. In addition, users can entirely trust the system and interact with the system anytime, anywhere in their daily life.The intelligent functions complement the adaptability of the system to create an enjoyable value moment for users and make them believe that the process is controllable and private.
I fe e l c ontrollable
The majority of people propose that the current money transfer system is not really close to what they need and they are concerned when they select channels to transfer money, for example, interaction between the system, credibility, and immediate support from the system.
My time is valuable
e bl ya
MONEY TRANSFER IS ADAPTABLE BECAUSE IT ADDRESSES ALL MY NEEDS AND SECURES MY PERSONAL INFORMATION ANYTIME, ANYWHERE.
It
c is
t t o b e ed u cat e d
S Money transfer systems Users
08
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
09
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
PROJECT 2
COFFEE DRINKING EXPERIENCE IN LOCAL COFFEE SHOPS. AIM TO UNVEIL CUSTOMERS’ NEEDS AND IDENTIFY PROBLEMS For this project, we planed and conducted various creative activities in a workshop to unveil customers’ needs and identify problems. We initially found out the top three active non-designer groups in Savannah, GA. During our brainstorming, we decided to focus on coffee drinkers based on value, originality, opportunities, and accessibility. In addition, we knew the coffee culture is one of the most important elements for the Savannah local community and even a lot of tourists come here for historical coffee shops so we started to do secondary and multiple primary research to explore the problems and opportunities. Furthermore, we proposed our umbrella question and challenge statement to clarify our purpose. Therefore, we hosted a workshop to discover the insights and the best solutions for improving coffee drinking experience in local coffee shops. Through the creative activities in the workshop, customers unconsciously shared their stories and experiences with us, and we also turned those customers’ voices into our design principle.
MY ROLE: • PROJECT MANAGER • RESEARCHER • DESIGNER
1O
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
RESEARCH PROCESS.
1
2
3
MAP YOUR USER JOURNEY - VISUALIZE CUSTOMER EXPERIENCE
COLLAGE ACTIVITY - REVOKE CUSTOMER STORIES
Our secondary research focused on the Savannah coffee shops. We considered location, environment, history, culture, customer groups, and customer behaviors.
To dig into customers’ experience, we interviewed customers for their current experience and their pain points when drinking coffee in the local coffee shops. We also designed an online survey to collect quantitative data. Through in-depth interviews and online survey, we concieved some problems but we believed that interactively creative workshop would draw more customer insights in different ways.
A creative workshop is one of the most important tools in design processes to deeply and comprehensively understand customer needs. By illustrating their user journey, it will recall their memory or process of purchasing coffee at a local coffee shop and lead them to point out their problems during the process.
Through the collage process, they integrated the various experiences by different pictures from magazine and told the stories about their personal experience. We uncovered problems and identified any potential opportunities.
. SECONDARY
EXPLORE LOCAL MARKET
. PRIMARY
LISTEN TO CUSTOMER STORIES
. WORKSHOP
11
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
4
. AFFINITIZE
5
. TRANSLATE
6
. AIM
HOPES-FEARS-DREAMS ACTIVITY -UNCOVER CUSTOMER NEEDS
IDENTIFY KEY INSIGHTS
CREATE A FRAMEWORK
IDENTIFY TARGET REGIONS
To find out pain points and their imagination, we explored their
Through the Affinitizing process, we integrated all data we collected such as secondary research, indepth interviews, online survey, and creative workshop. We linked the related categories together or rebuilt the connection, and created a framework to organize all of the key insights.
To think like the customers, we used a storyline technique to translate customers’ voices we heard or suggested solutions by customers. The stories
Through the design framework, we sought potential opportunities
drinking experiences and tried to figure out the best solutions for their fears.
experience in the future and will help a design team easily understand the various situations. The framework clearly shows the importance of the key insights and the relationships between each other.
collaborative partners in the future.
12
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
CREATIVE WORKSHOPS
IN-DEPTH INTERVIEWS
ONLINE SURVEY
13
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
INSIGHTS
DESIGN FRAMEWORK. Re
I am
e
It is
I am
li a b
Re is
le c
lit y
t n I
It
pl
ua
el
Q
& is Attractive
le
Belonging
tu al
Ea sy
It is
N
ial Soc
Coffee Shop Experience creates a sense of
ve I ha
Si m
Overall, the coffee drinking experience is not just related to consuming a beverage nowadays.The core service is inclusive and fully empathetic for customers because it provides a user-friendly environment for customers, and they can easily interact with each other without barriers when they are drinking coffee.The service will encourage customers to explore different cultures and actively care about others’ feelings to avoid being too disruptive.The service can entirely improve the customers’ drinking coffee experience in the local coffee shop.
It is
The ideal coffee drinking experience must create a sense of belonging. Customers desire to have customized working spaces just like “at home” because it would have a warm and relaxing atmosphere, and even they could use a ceramic coffee cup instead of paper ones. Furthermore, they don’t need to specially find spots and they can feel comfortable to do anything in the environment. For example, they don’t get stressed about how long they could stay in coffee shops as are they are buying the cup of coffee and don’t worry about whether their stuff will be stolen or other security issues.
I am
less se oi
More and more people go to coffee shops because they need to work, study, or meet with friends. Most people point out that they still meet a lot of problems when they are drinking coffee in the coffee shops.They not only consider the quality of coffee but also take the environment into account such as window seats, comfortable chairs, clean spaces, attractive decorations, friendly baristas, and even background music because the experience of the service is systemic and comprehensive.
e l b a h c a
is It
Local Coffee Shop Experience creates a sense of belonging because it makes me feel at home and actively satisfies what I desire.
o u c r n agin E s i g It
e l b a Afford
>> Click here to see the full processbook 14
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
15
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
PROJECT 3
OTHERING OF SEXUAL ORIENTATION. AIM TO BREAK BIAS AND CREATE EMPATHY IN THE COMMUNITY Our goal is to develop and pitch a socially innovative product or service. We evaluated three social issues pervasive in the United States: aging populations, the othering of immigrants, and the othering of non-heterosexual orientations.
MY ROLE: • CREATIVE LEAD • RESEARCHER • DESIGNER
Othering is an us vs. them mentality, rooted in ignorance and fear, which treats the other person or group as alien. Differences can be perceived as a threat that must be contained or destroyed. Tolerance and acceptance are historically on the rise for non-heterosexual orientations, especially with the 2015 passage of the 14th Amendment, protecting the rights of same-sex marriage. However, confusion, ignorance and intolerance still abound for non-binary sexual orientations. We evaluated the concept and developed a business model through various design anaylsis methods. Finally, we came out with design solutions by the process of prototyping, brand development, and sale pitch video.
16
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
RESEARCH PROCESS.
1
NETWORK . ANALYSIS
EVALUATE INITIAL CONCEPTS
We evaluated these three concepts for viability through the use of mind maps, 2x2 matrices of competitors, and SWOT analysis. We created relational stakeholder maps to understand the users in each concept and how they related to one another in an ecosystem. We then broke these down into key user groups to further expound upon their demographics, industry, communication methods, touch points, networks and future needs and concerns.
2
NETWORK . USERS
FIND OUT POSSIBLE USER GROUPS
5 Whys to find our possible user groups. To direct our research efforts, we ran an online survey nationwide heterosexual. We asked respondents about the frequency of othering and to go into detail on a memorable experience of being othered. We partnered with SCAD’s Queers and Allies (QAA) club to share the survey. We also organized our interview In addition, to organize our insights, we created empathy maps around each user group. We further developed those thoughts, feelings, actions, views and experiences into personas for each user group based on our insights.
3
COMPETITOR . ANALYSIS
LEARN FROM COMPETITORS
We analyzed two competitors working in similar spaces and capacities for social innovation as ameans of researching our best business model approach. We selected a wellFund, and the one-for-one retail approach of TOMS shoes. We compared the two business models against each other for weaknesses, areas of improvement and best long-term success.
17
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
6
PROTOTYPING . & BRANDING
PROTOTYPE ALL EXPERIENCES
4
BUSINESS MODEL . GENERATION
DEVELOP A BUSINESS MODEL CANVAS
insights to build a framework of design criteria. We created a business model canvas canvas aided us in designing a product through determining user tasks, pains and gains so that we could create a solution that solved the tasks, eliminated pains and established clear gains. Finally, we put our supper club solution through a SWOT analysis to determine internal and external forces at work.
5
DOCUMENTING . USERS
CREATE USER JOURNEY AND SCENARIOS
To further understand how each user might move through their journey, along with any issues they might encounter, we created detailed scenarios. We plotted out and prioritized features for our website to determine the user experience and interaction. A user journey map was created to map out their movement through our product lifecycle and identify key points of pain and gain.
With all aspects and potential issues prototyping and mocking up all brand touch points and experiences to bring brand identity and language. We created storyboards to illustrate the user journey from initial awareness via the VR popup through cooking and attending a supper club. We built a mood board to consider the VR video narrative and experience. We created a mock website with all features and an email reminder aspects of becoming an ambassador and thought through our next steps and long-range goals via the ABC‌ Q exercise. Finally, we illustrated the system design of all touch points and experiences and how they work together.
18
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
I am Universal We are not limited to a place, people or time as these issues are universal ones.
INSIGHTS
DESIGN FRAMEWORK.
Least Important
>> Click here to see the full processbook >> Click here to see the pitch video
Most Important
na l
It is E mp ow er in g
We are Gen de r
rsal nive mU Ia
o r p p A
e l b a ach
g ifyin Un
tic
g
athe
in
iz
Emp
s It i
al
m
It is Unifying We bring together people and communities who may have previously been at odds or segregated from one another.
or
It creates Understanding Through one-on-one interaction and the sharing of personal stories, we seek to build understanding between people.
I am
Tru st bu ild n in U dersta s e t a e g ndi It cr ng
N
It is Empowering We empower individuals to identify, interrogate, educate and overcome their own implicit bias rather than judging or commanding them.
Flu id
Approachable We are not here to advance an agenda or rely on rigid rhetoric. We are fun, down-to-earth and non-judgmental, speaking to you like a trusted friend.
els b a L No
io
e v a h e W
Moderately Important
at
Educational We strive to educate in a non-judgmental, safe space and through the encouragement of one-on-one interactions. No question goes unanswered.
We have No Labels We reject the labeling of people, which reduces empathy and limits the potential for understanding and belonging.
uc
Inclusive We work hard to recognize and elevate the intersectionality of other experiences, including but not limited to gender, race, nationality, ability, age, education and socioeconomic status.
I am Trust Building We work from a foundation of trust, believing that all people have the capacity for change and empathy. We trust that we all want to work towards the common good.
Ed
Normalizing We strive to introduce and illuminate the experiences of queer people and non-heterosexual orientations so that they are normalized and widely-accepted.
We are Gender Fluid Adherence to strict gender roles and a binary model of gender creates resistance to our goal of breaking bias. By allowing our understanding of gender to be more fluid and spectrum-based, we can overcome bias and othering.
Inclusive
Empathetic Empathy is at the heart of everything we do. We seek to meet others where they are and to elevate the voices of those harmed by othering and bias.
19
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
User Journey Map
DESIGN SOLUTIONS
PROTOTYPING & BRAND DEVELOPMENT.
AWARENESS VR pop-up experience
Receive cookie with website information
System Design
EDUCATION
EXPERIENCE
ADVOCATE
Visit website
Attend first supper club
Become an ambassador
Read, watch and post on website
Experience empathy and shock
Discover supper club
Discovery via word-of-mouth, social media or advertising
Educate others
Co-create through cooking with host
Register and receive free supper club ticket
VR Pop-Up Social Media
Website Desktop/Mobile
EXPERIENCE
ADVOCATE
Supper Club
Ambassador
Purchase tickets to attend more supper clubs
I’m learning so much in an open, non-judgmental environment. How interesting -- there’s a supper club!
I’m surprised. We have so many things in common and cooking together was really fun.
What’s this?
Brand Voice: CalamaLamaca is fun and approachable, deeply empathetic and always respectful. We are knowledgable without being patronizing, and we educate without passing judgment. We speak to you like a friend and a trusted confidant.
EDUCATION
Review experience
Earn badges
Breaking Bias through One-on-One Interaction
AWARENESS
I haven’t been able to stop thinking about what I saw. I want to learn more. Wow, that was eye-opening but it also made me uncomfortable.
I guess I’ve never really spent time with a queer person. I don’t know what to expect.
I want to go to more of these and meet more people. Earning badges feels rewarding.
I’m an ambassador now. I enjoy helping others along their journeys and connecting our community.
Website Prototype
Story Board 1.
2.
6.
3.
7.
8.
4.
9.
10.
11.
5.
Visit website
20
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
21
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
PROJECT 4
REPURPOSE SAVANNAH.
MY ROLE: • PROJECT MANAGER • RESEARCHER • DESIGNER
AIM TO INSPIRE THE RESILIENT FUTURE OF THE COMMUNITY In this project, we had 13 people in our group and we partnered with Emergent Structure, which is a non-profit organization dedicated to changing our society’s perception of waste. Our goal is to act as a catalyst for a more vibrant “green economy” in Savannah, specifically as it pertains to the deconstruction and repurposing of building material as a resource for local economic vitality. Our focus is on finding ways we can use and promote the usage of reclaimed and repurposed materials in Savannah. Our campaign involves the creative community and has ideated a couple of projects that focus on different ways to implement this cause, always through the lens of repurposing materials. Overall, we hope that our work will inspire people to continue shaping Savannah’s resilient future for the entire community, ignite excitement with more events like those we’ve documented, engage with the community through our sustainable guide map, and champion reclaimed materials with the certification process we’ve helped envision. All of these concepts are part of the larger RE:PURPOSE SAVANNAH campaign, and each of them is a vehicle for education and preserving Savannah’s history for generations to come.
22
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
RESEARCH PROCESS.
1
. SECONDARY
EXPLORE LOCAL RESOURCES
We focused on Sourcing and Connecting with Reclaimed Materials and Growing Maker Communities.
2
. PRIMARY
LISTEN TO ACTOR VOICES
involved with deconstruction, reclaimed materials, and sustainability in the City of Savannah, interviews, observations, primary research methods.
3
. AFFINITIZE
IDENTIFY KEY INSIGHTS
Through the AďŹƒnitizing process, We integrated all data we collected such as secondary research and primary research. We linked the related categories together or rebuilt the connection, and created a framework to organize all of the key insights.
4
. IDEATE
DEVELOP AND INTEGRATE IDEAS
We brought our rigid and precise ideas of general ideation in multiple proposals. Moreover, we prototyped these concepts and presented to community. We also gave them physical deliverables to follow to reach green economy in the future.
23
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
Wellbeing
Cultural Meaning
The solution must stimulate and improve the community’s health
The solution must amplify and preserve the history and heritage of Savannah
Appealing
Feasibility INSIGHTS
DESIGN FRAMEWORK.
The initial solution must be achievable in 10 weeks
The solution must be visually and conceptually attractive
Longevity
Communication The solution must be transparent and both easily and efficiently shared
The solution must be able to be carried forward by community champions
Collaboration The solution must empower entities within Savannah’s material ecosystem to work together
Education The solution must promote the exchange and cultivation of knowledge
Trust The solution must build and strengthen trust in the community
>> Click here to see the full processbook 24
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
DESIGN SOLUTIONS
3 CONCEPT PROPOSALS. CERTIFICATION
EVENT AND COMPETITION
SUSTAINABLE GUIDE MAP
Savannah’s historic materials deserve a place in our heritage for years to come, not a spot in another landfill. Endorsed by the City of Savannah’s Office of Sustainability, this RE:PURPOSE SAVANNAH seal certifies the authenticity of this product’s sustainable sourcing of reclaimed materials.
Waste is a product of short-sightedness. The RE:PURPOSE SAVANNAH campaign aims to educate the public on the value and process of deconstruction, support and expand existing landfill diversion initiatives, generate demand for reclaimed materials in the marketplace, and build on existing examples of innovative material reclamation and reuse.
Savannah Sustainable Guide Map is a printable and digital resource guide mapping all actors in the Savannah Reclaimed Material Ecosystem. The aim of the concept is to fill communication gaps and cultivate the collaborations between actors. New actors can be added on the map to participate in architectural preservation, deconstruction, or repurpose reclaimed materials. Users are able to find location-based tangible and intangible resources or donate their resources to nearby actors through the map.
RECLAIMED MATERIAL COMPETITION SHAPE SAVANNAH IF YOU COULD DESIGN A PRODUCT THAT CAPTURES THE ESSENCE OF SAVANNAH WHAT WOULD THAT BE? Design a product using reclaimed material that takes the shape of your Savannah. The competition for concept sketches will be judged on SATURDAY 23RD FEBRUARY by professional and crafters. WINNERS: Can win Handcrafted wood products form Boulle, as well as getting the opportunity to showcase your work with mentoring advice from experts and potentially sell products at Earth Day Market. Historic heart pine and reclaimed materials will be sponsored by EMERGENT STRUCTURES.
Join Wednesday Evening Workshop with Rodolpho Guttierrez from Boulle !;kZsbe" [kb^Ûg` Zg] fhk^ \hfi^mbmbhg details.
WEDNESDAY, FEB 20 GULFSTREAM CENTER OF DESIGN 7:00PM | ROOM 139
Rodolpho Guttierrez--Boulle For more information email: izunig20@student.scad.edu or rstryd20@student.scad.edu
25
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
SOCIAL DESIGN PATHWAY.
SOCIAL DESIGN PATHWAYS
FINAL GOAL: MAKING SAVANNAH A MODEL FOR RECLAIMED MATERIAL USAGE
The Pathways in Social Design map is used to situate a project or a company’s social impact in society. When finding and executing design solutions, it is often easy to become isolated and unaware of other components in your ecosystem, which is why this map becomes a good measuring tool to ensure the intentions of the solution are aligned with the social needs of society. In our case, we viewed this map twice in our process. The first time was to understand the possibilities and consequences our design solutions might have. The second time was to measure and analyze the potential impact the design solutions we came up with could have. We were happy to see that our solutions are following the right pathway on the map. As indicated on the map, there are multiple areas in which we currently fall under; however, if all the components in our solution work together, we would meet the ideal criteria that it takes for responsible social impact to happen.
SYSTEM DESIGN RE:PURPOSE SAVANNAH ECO SYSTEM ACTORS
EVENTS, ENDORSMENTS, NAVIGATION MAP
Moving forward, the focus of our design solution is to expand the range of experiences into the cross-sector as well as cultural engagement. The idea is that if we are able to fall under that criteria, the solutions will stimulate positive behavior change in our social ecosystem.
26
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
Design for our Sustainable Future
27
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
SKETCHING & DRAWING.
28
alanyulin@gmail.com
Alan Liu
D E S I G N S T R AT E G I S T & R E S E A R C H E R | A L A N L I U
alansketch