ABSTRACT
Globalization has dramatically influenced our lifestyles, built environment and environment. Its forces which have been present for at least 500 years, are in constant flux and need to be understood from a broad perspective and without bias. By contextualizing the globalist forces to a city, or place we make it visible and tangible. This research is thereby an exploration into the economical, political, architectural and urban narratives of the city of São Paulo between the beginning of the twentieth till the turn of the twenty-first century.
Keywords: Globalization, Hybridization, Latin America, São Paulo
TABLE OF CONTENTS:
ABSTRACT 2 INTRODUCTION 4
—— GLOBALIZATION, HYBRIDITY 6 ——— GLOBALIZATION 6 ——— THE NOTION OF HYBRIDITY 6 —— INDEPENDENCE, COFFEE, BELLE ÉPOQUE 8 ——— INDEPENDENCE 8 ——— COFFEE 8 ——— BELLE ÉPOQUE 9
—— BRAZILIANNESS, INDUSTRIALIZATION 10 ——— BRAZILIANNESS 10 ——— INDUSTRIALIZATION 10
—— CENTRALIZATION, MODERNISM 11 ——— THE CENTRALIZATION OF GOVERNMENT 11 ——— MODERNIST MANIFESTATIONS 12
—— STRONGMAN, MATURITY 13 ——— THE SECOND STRONGMAN 13 ——— DRIVE TO MATURITY 13
—— PETROLEUM, THE GLOBAL CITY 14 ——— THE FUEL CRISIS AND THE BRADY PLAN 14 ——— THE EMERGENCE OF THE GLOBAL CITY 14
—— DEMOCRACY, STRATEGIC 15 ——— RETURN TO DEMOCRACY 15 ——— STRATEGIC PLANNING 15 —— DEVELOPMENT, SÃO PAULO 16 ——— GLOBAL CITY DEVELOPMENT 16 ——— CONTEMPORARY SÃO PAULO 17 CONCLUSION 18 ILLUSTRATIONS: 20 RESEARCH BIBLIOGRAPHY: 22
