INTUITIVELY PERFECT. FROM THE START

Over the course of our corporate history, we at ALBERTO have consistently implemented measures and projects aiming at sustainable development, long before the term had the meaning it has today. In fact, one could even s ay that the establishment of the company as such was based on upcycling, i.e. an approach to sustainable manufacturing. Before he later specialized in the production of men’s pants, Dr. Albert Dormanns made jackets, trousers and career clothing from return inventory, sample coupons and acquired surplus merchandise in 1922. This early understanding of sustainability of course sprang from a crisis, just like it always does when it makes an appearance in history. At the same time, the subsequent success story also tells us that this awareness of scarcity was the point of departure – and still is today - the basis for our future development amid our innovative ambitions. It is a fundamental concept from which we are still profiting today.