We help visionary industrial leaders win dream clients (through personalized marketing that engages every decisionmaker)
Instead of fighting for market share, we focus on winning the key strategic accounts that matter most
iperleads traditional marketing
BROAD COMMUNICATION
targeted audiences decision-makers
email - social
FULL DIGITAL
ON+OFF CHANNELS
BI - SENSORY
OMNI SENSORY
email - social - direct mailing - eventsoutdoor adv...
digital content physica+ digital
megatrends
BIG DATA HYPER PERSONALISATION
SMALL DATA
1-1 interviews
A proven 7-step system that
actually gets results
The Iperleads’ mechanism
Phase 1: De-Fragmentation
Scope: Hands on the features!
List of features with relevant values
Phase 2: List Prioritisation
Scope: First account last!
Sub-2
Check current list against parameters
Sub-4
Account prioritisation
Sub-1
Set the parameters for list building
Sub-3
Account gross analysis
Sub-5
Account data enrichment
List of prioritized + enriched accounts ed accounts
Phase 3: Buyer Persona Scope: Know their imperatives!
Identify who decides + influence
Sub-1 Recruite 7-8 personas per bp to interview 1-1 Sub-2 Prepare the interview script Sub-3 Run the interviews Sub-4
List of key insights per each buyer persona
Sub-5
Transcribe + organise the interviews in the relevant moment of the journey
Sub-6
Hunt the key insights per each moment
Phase 4: Hyper Special Positioning
Scope: Ad personam’s declination
Identify the imperative s of each Buyer
Persona Identify which features could help whomwhen-why Create the positioning -vspadded value per BP + per moment Test the positioning on a wider survey and verify the relevancy Correct upon the new insights Validate them against the whole internal ABM team
List of hsp per buyer persona in their journey
Phase 5: Personafication Scope:
Human-based marketing
Follow the account prioritisation
Who are the real people
Get everything personal we can get
Understand the imperatives on every single decision maker/influencer on target
Refine the insights
Brief on which campaign could work best
Campaign proposition per specific decision maker
Phase 6: Content Marketing Scope: Sharpen the assets
Sub-2
Sub-1 When needed, repurpose + restructure
Check and organise the content assets in their formats
Check the channel for relevant thought leadership’s distribution
Sub-3 Distribution to maximise the touchpoints
Sub-4 Extremise the omnisensory formats
Sub-6
Sub-5 Organise the logics
Content strategy organized + ready to launch
GTM Logics
Personas
Entry point
Do we have direct access?
Content @ touchpoint
Trade fairs, lobby, seminars, cultural, social, sport Events
Can he open to his own imperatives?
Can he opens to other decision maker’s imperatives?
Digital
Webinars, email, personalised LP, LinkedIn, other socials, groups, social selling, Adobe Website, Adobe mailing
Offline
Direct mailing, local ads, outdoor ads, escape rooms, Adobe special events, traditional ads, Adobe training
Phase 7: GTM
Scope: Get the persona on board
Sub-2
Get the individual imperatives
Sub-4
Deliver the best content through the best touchpoint
Sub-1 content shaping for extreme relevance on the personas
Sub-3 Get where she is on the journey
Sub-6
Get tech demo, pricing, deals
Sub-5
Interact and move him/her down the funnel
Perfect and final design of the GTM journey, start to finish
We deliver:
Qualified Conversations with DecisionMakers Powered and Hyper Personalised Value Propositions Dream Clients’ Acquisitons at Scale
