PORTFOLIO
Hi, I’m Albert Wijaya, a fresh graduate graphic designer living in Jakarta, ID. This portfolio feature some of my most recent projects. To me, graphic design is a visual way to express idea, thought or feeling. Whenever I design, I want the design to have a character and convey the message personally to it’s audience in the most simplistic and unique way. Deeply passionate about graphic, layout and typography, didn’t stop me from learning new stuffs. I believe it is essential to be creative yet curious at the same time; curiously observe all that surrounds our everyday life and interpret it in an unexpected ways. I’m a keen learner with a great passion about the work I do.
PERSONAL DETAILS
d.o.b : December 5th, 1990 nationality : Indonesian mobile : +62 812 741 8668 email : albert.wijaya@hotmail.com
INTEREST
Graphic design, Typography, Layout, Editorial , Lifestyle, Fashion, Music
OPERATING SYSTEM Macintosh
SKILLS
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Lightroom
LANGUAGES
English, Bahasa, Chinese
FORMAL EDUCATION
. Universitas Pelita Harapan (UPH), Jakarta Bachelor of Arts, Visual Communication Design (Graphic Design), 2009 - 2013
WORK EXPERIENCE
. Graphic Design Intern at PT. Imagi Asia . Graphic Design Intern at Lee Design & Associates . Freelance in graphic design works
ORGANIZATIONAL EXPERIENCE . Decoration division for UPH Awards 5 . Design division for Advanced Leadership Training (ALT) 2011 . UPH Student Executive Board, Member of Internal Relations Department 2011/2012
SEMINARS . Leadership In-house Training 2009: Leaders in Progress . How To Be Creativepreneurs with Concept Magazine, 2009 . Advanced Leadership Training 2010
EXHIBITION . Art Exhibition: Under The C, August 2010 . Printed Graphic Exhibition: GRATAK, 2012
ACHIEVEMENT . The Best Ten in Sculpture Making at Nu Art Sculpture Park Bandung, Indonesia
SEAWORLD INDONESIA Corporate Identity Re-design PROJECT
College project
CLASS
DKV 4
YEAR
2011
This is a branding project for my class.
finally decided to go with this logogram.
This project require us to redesign
The logogram is manually sketched
overall a company identity, such as: logo,
and digitally visualized, combined with
letterhead, publication media, signage,
the logotype ‘SeaWorld Indonesia’. This
company profile and create an identity
logogram was created by combining
guidelines or better known as the graphic
silhouette such as: a circle to represent
standard manual (GSM). This project
world, sea turtle to represent what
began with the old company image that
SeaWorld Indonesia is conserving, coral
looked old, not represent the company
reefs, starfish, and fish. Deep blue to blue
itself and need to be renew.
color gradation help to reflect the color of the sea.
I began with researched, classified the facts, and then decide the keywords for
This logo represents the characteristic
its new corporate identity. The keywords
of SeaWorld Indonesia in showcasing
are recreative and educative. I sketched
underwater creatures from the deep sea
a lot of logogram that carries the main
to the shallow one.
characteristic of SeaWorld Indonesia. And
SeaWorld
INDONESIA
The logogram basically created by combining several silhouette such as: sea turtle, coral reefs, starfish, and fish; the deep blue to blue gradation color show that SeaWorld Indonesia showcase under the sea creatures.
The Graphic Standard Manual (GSM) for SeaWorld Indonesia.
Letterhead, name card and envelope application.
The SeaWorld Indonesia entrance ticket, Woli’s Club Membership card and the staff identity card.
The company profile of SeaWorld Indonesia
(above) Official website layout for SeaWorld Indonesia. (below) Flyer and vehicle.
Typographic poster of Avenir by Adrian Frutiger. As the word Avenir comes from french word means future, I intended to create a futuristic poster to catch the vibe of the typeface.
AVENIR TYPEFACE Typography Poster and Booklet PROJECT
College project
CLASS
Typography 3
YEAR
2011
In the typography subject, I required to
I intended to create a futuristic design to
choose an already established typeface
catch the vibe of the typeface meaning.
and create poster, booklet and application
The graphic elements such as triangle,
of the typeface I have chosen. The
galaxies background and grey colour was
typeface that I choose for the assignment
used to create a simple clean but modern
was ‘Avenir’ by Adrian Frutiger.
and futuristic design.
I began with a research of this typeface
For the application of the typeface, I
and I found out that Adrian Frutiger
re-design a short stories and novel
named this typeface avenir, because in
cover by Seno Gumira Ajidarma with the
French avenir means future. He hoped
minimalistic typeface used.
that in the future avenir would be used as a regular daily use typeface, as we all do use this typeface in a regular basis.
A booklet contains avenir introduction, about typeface, typeface family, structure, example, and portfolio. I used triangle element in the poster and booklet to keep it syntactic and futuristic.
(above) I redesign a short stories and novel cover by Seno Gumira Ajidarma using Avenir (below) Letterhead, envelope, name card, notes, cd case, cd and blog header for earthandheaven.tumblr.com using Avenir.
WANDERLUST Magazine PROJECT
College project
CLASS
Editorial
YEAR 2012
Pronounciation: /ˈwɒndəlʌst/
well established and hobbies to travel.
noun
Wanderlust magazine is a travel and
[mass noun]
lifestyle magazine. This magazine cover
a strong desire to travel
always display travel destination that is
Origin:
featured as a cover story. The magazine
early 20th century: from German
nameplate color adjusted to match the
Wanderlust
color of the travel image displayed in the cover. Dashed line is used as a graphic
The brief of this assignment is to create a new magazine combining two references that specialized this magazine to other magazine in store. So I chose travel and lifestyle. Wanderlust published every month with a young executive target that already
element throughout this magazine. This magazine articles such as: travel places, a place to hangout, cafe, events, culinary destination and fashion relevance to travel and lifestyle keywords.
Wanderlust, a travel and lifestyle magazing cover.. (front) First edition cover for April 2012. (back) Second edition cover for May 2012.
I didn’t use too much graphic elements inside the layout of this magazine. It keeps the magazine look clean and focusing on the travel and lifestyle image.
MINUM
SUSU SEBELUM
TIDUR
The logogram is very simple, using two main characteristic of this campaign; a glass of milk and a moon. The logotype stricking and clean, because the main target of the social campaign is children.
MINUM SUSU SEBELUM TIDUR Social Campaign Project PROJECT
College project
CLASS
DKV 5
YEAR 2012
A social campaign project for my class,
children milk before bed because there
the goal is to create a social campaign
is an opinion that says it can create tooth
for children about the benefit of drinking
decay. That is a wrong outlook, tooth
milk before they go to bed and hopefully
decay only happens when the children
the targeted children start to do this social
didn’t brush their teeth after they drink
campaign in their life.
milk before bed.
Before I created this social campaign, I
This campaign persuades children in
began with some research about drinking
a striking typography text so they can
milk and when was the best time to drink
understand easily without misinterpret
milk so the calcium and vitamin from
the meaning of the illustration or other
the milk can be absorb to the maximum
elements. This social campaign target is
capacity by children body. The best time
elementary children boys or girls around
for children to consume milk is at night
8 to 12 that live in B+ to A class economy
before bed.
family.
But there are some problems that occur in the society, parents didn’t give the
The campaign poster show stricking typography text that trying to persuade children to drink milk before they go to bed. All design elements in this poster help to illustrate when the children have to drink milk; after dark before they go to bed.
(above) Advertorial application which is published on children magazine. (below) Other application such as flyer in an unique and attractive shape to help educate children what is the benefit of drinking milk before they go to bed, attractive stickers and pins.
Goodie bag application to help carry the milk or goodies the children or parents bought to support this campaign.
Official website layout application for ‘Minum Susu Sebelum Tidur’ campaign.
TOSCANA
Final Project - Visual Identity Re-design PROJECT
Final project
CLASS
Tugas Akhir
YEAR
2013
Toscana is an authentic fine-dining italian
re-design is elegant, cozy and authentic
restaurant in Kemang, Jakarta Selatan.
Tuscan style.
Even though Toscana is a fine-dining restaurant, the previous brand looked
Toscana logotype was inspired by hand-
old and have similarities with Taal indian
writing and represent a signature that
restaurant. This is a problem, because
can convey character, personality,
it didn’t represent the company and can
self-confidence and build a personal
cause confusion with other restaurant
relationship between the brand and the
especially Taal the indian restaurant.
target as well as conveying class and elegance impression.
The objective of this project is for brand revitalizing (target market expansion;
Visual identity of Toscana including logo,
local and foreign) and creating an
color pallete, typography and graphic
integrated system.
elements represent the authentic Tuscan style dining that warm and cozy. The new
The new identity is expected to represent
logo design create a unique, elegant, and
the new brand image of Toscana as a fine-
one of a kind brand for Toscana Italian
dining restaurant as well as five-stars
Restaurant.
hotel’s restaurant. The keywords for the
The Toscana Italian Restaurant logo is a unique, one of a kind logo that help build a personal relationship with the target market and convey elegant, cozy and warm feeling.
Toscana Italian Restaurant beverages list and menu book.
(above) Stationary for Toscana Italian Restaurant. (below) Toscana Italian Restaurant logo on window signage.
The Graphic Standard Manual (GSM) for Toscana Italian Restaurant.
(above) Handler for paper bag and wine carrier. (below) Official website for Toscana Italian Restaurant.
Display of branding applications in detalis during exhibition booth and display.
Greeting card envelope from the front with snowflakes blind spot UV.
SEASON’S GREETINGS Specialized Christmas Greeting Card PROJECT
College project
CLASS MRG
YEAR 2012
This is a project to create a greeting
It’s unusual to implement that many kind
card to understand several technics in
of reproducing technique in an item.
graphic reproduction method. I created
But I learn to create the final artwork
a Christmas greeting card that use laser
and manually applied all the different
cut, die cut (pond), doff laminating, blind
technique on the card. This card is made
spot UV, and two different materials.
with an envelope in such way as to make it
The die cut (pond), blind spot UV are
look like he/she was opening a Christmas
done manually with alternative coating
gift.
materials.
Laser cut card inside with the greeting text ‘Merry X-Mas! Have a Holly Jolly Christmas.’ Blind spot UV diagonal stripes along the illustration on the card envelope.
ULTRA MILK Package Re-design PROJECT
College project
CLASS
Packaging
YEAR
2011
In package design class, I got an
was put on a display in store, the children
assignment to redesign an already
can ask their parents to purchase this
established nationwide milk package
product. And by that means this product
‘Ultra Milk.’ The lecture gave us two
sales will also be increased too.
variant of the milk package to be
I changed the ultra milk nameplate from
redesigned. The chocolate and hi-calcium
the formerly two lines into one line only.
low fat milk have a specific different in
The illustration for the variant is the same
colour of the package.
but the colour for the rest of the element is different. The clean light blue to white
I intended to design the milk package with
gradation background, blue for hi-calcium
an illustration so this milk will be more
low fat milk and the yellow, chocolate
appealing to children. Hopefully if the re-
combination for chocolate flavour milk.
designed package can stand out and catch the children attention when this product
Re-design Ultra Milk package for children. The illustration help this product to stand out and catch children attention than other product when it is put on a display in store.
Simple and clean packaging design to match the high level consumer target of this product.
SCOOPS PREMIUM ICE CREAM Ice cream package label PROJECT
College project
CLASS
Packaging
YEAR
2011
At the packaging design class, I got a brief
I incorporate animal illustration into two
to make a packaging of ice cream with the
kinds of the ice cream flavour. Bunny
brand name ‘Scoops’. The lecture gave
illustration represents sweetness for
us the name, the flavour of the product
very berry and cream and fox illustration
and the target market for this product.
represent more bold flavour for choco
This product target consumer is people
cookies and cream. The illustration is
with high taste, and high economy level. I
done with a simple stroke maintain the
created a logo by referencing to the other
elegant and prestigious value of this
meaning of scoops, which is spoon. The
premium ice cream.
logo created with a simple stroke, so it is easy to be seen and recognized.
PRESERVING KOMODO DRAGON T-shirt package and paperbag PROJECT
College project
CLASS
Packaging
YEAR
2011
The brief of this project is to create a
simplified map to tell where part of
T-shirt tag, packaging and goodie bag
Indonesia does the Komodo dragon lives,
for a social awareness campaign to
in the Komodo Island. We should protect
preserve Komodo dragon existance. I
the habitat where the Komodo dragon
created a name for the campaign, it called
lives, so the Komodo dragon can still live
‘Fascinating Komodo’ with the tagline ‘The
and exist. The blue and green color for the
indigenous beauty of Indonesia for the
whole design was to remind us the beauty
worldwide wonders.’
of Komodo Island and the creatures live within.
On the T-shirt package there are some facts about Komodo dragons and a
T-shirt tag, packaging and goodie bag for a social campaign to preserve Komodo dragon existence. The T-shirt box can be reuse as a box to keep stationary and keep small things tidy.
An illustration poster about Indonesian culture. ‘Berapa lama lagi budayaku dapat bertahan’ this phrase intent to wake children that if they didn’t preserve the Indonesian culture, the culture will vanish in no time.
ILLUSTRATION WORKS Manual and digital PROJECT
College project
These are some of my illustration work.
our culture can easily displaced by foreign
Throughout my university experience,
culture.
I’ve done several illustration work in DKV class and illustration class.
CLASS
DKV 2, Illustration
YEAR
2010 - 2012
Besides that, I’ve made an illustration book called ‘A Gastronomer’s Journal’
During DKV class, we got assignment
an illustration book with food as the main
to manually make an illustrated poster
overall theme; below were some example
about Indonesian Culture. The poster
of the illustration.
I made target young children to know, learn and preserve Indonesian Culture through provoking phrase ‘Berapa lama lagi budayaku dapat bertahan?’. If they didn’t realize and knowing our culture,
Food illustration; 1. The gastronomer’s journey around the world; 2. Food Chain; 3. Eat me with shoyu and wasabi. Manually sketch illustration and colored digitally with adobe photoshop.
ORGANIZATIONAL WORKS
Bulletin board, posters, and publication works PROJECT
College project
YEAR
2010 - 2012
During the university life, I have
organization and the main purpose is to
participated in some campus
inform the student. I design the madding
organizational activities. As a visual
to be clean and in an organized layout so
communication student, I usually
it is easy to be read. The image colour
recruited as the design division for the
treatment is more toycam like colour.
committee. These are some of my work in
The next page is some of the posters
my organizational experience outside the
that I’ve made for organizational
assignment.
activities, such as advanced leadership training, blood donation, and safe driving
The monthly madding for BEM UPH
campaign. Those design not only used
organization is one of the work that I’ve
in poster, but also converted to other
done for about 6 month or to be exact 6
publication media such as banners, flyer,
edition of Info BEM. This madding contains
backdrop, T-shirt, etc.
programs that have been done by the
A monthly bulletin board for BEM UPH Organization, this bulletin board poster contain programs that has been done by the organization and inform the students about upcoming events.
Some posters that I’ve made during my organizational experience in campus.
2010 - 2013