Dreams can come true

The Euros represent a great opportunity for clubs. During the 2018 World Cup, fans drove a 39% increase in incremental spend.

May 17 saw dreams come true for 3.3m UK adults

The ongoing reopening of football clubs across the UK will be a resounding success, if research from AB InBev’s Budweiser Brewing Group is anything to go by. The brewers research amongst 2000 consumers reveals just how much the great British public missed a pint in their favourite locals during lockdown.

Budweiser Brewing Group ’ s (BBG’ s) recent research has revealed that as many as 3.27 million UK adults have actually dreamt about their first pint back in their local after the long lockdown.

One in five of the 2000 respondents have found themselves talking about this landmark moment with their friends, 45% surveyed ‘ are simply looking forward to enjoying a drink with friends and family ’ and 10% are most looking forward to catching-up with their favourite bar staff.

The research also reveals that safety comes first. The vaccine rollout (48%) is the most cited reason for punters feeling safe to enjoy a pint out, followed by warmer weather – allowing for better ventilation and being outside – (40%), and venues enforcing strict social distancing, masks and cleaning (37%).

JD Thumelaire, On-Trade Sales Director for Budweiser Brewing Group, said: “We ’ re urging Brits to support their locals in a safe way over the coming weeks by visiting them to enjoy a pint with friends and family. All the while we ’ll continue to work around the clock to supply our customers with fresh kegs, as punters flock to enjoy their first proper indoor post-lockdown pint. ”

Top tips on building business post lockdowo Meal Occasions – With 93% of consumers seeing a

Over 90% of consumers see a meal deal as a positive influencer when choosing a venue.

meal deal as a positive influencer when choosing a venue, Stella Artois launched ‘The Life Artois ’ meal occasions campaign to help venues tap into key mealtime moments. A suite of social media assets andpointofsalearealsoonavailable forclubswanting to showcase meal deals around occasions such as Bank Holidays and Father ’ s Day.

Outdoor Space – Last year, outlets with outside space drove volume recovery +4.5% versus the average. BBG is offering customers a range of outdoor support to cater for increased consumer demand including Stella Artois outdoor packages which include a mobile bar, takeaway cups, parasols and aboards.

SummerofSport–BBGpredictsthat618mpintsof beer will be sold between May and July as the ontrade reopens and international sport returns. And according to research, sports fans spend 90 minutes

BBG predicts that 618m pints of beer will be sold between May and July as the on-trade reopens and international sport “

returns. And according to research, sports fans spend 90 minutes longer in the bar than the average customer, boosting rate of

sales by 10%.” BBG and BT Sport team up for 50% discounts

longer in the bar than the average customer, boosting rates of sales by 10%[1]. During the 2018 World Cup, over one in every three drinks sold in the ontrade was a beer[2] and on average, fans drove a 39% increase in incremental spend.[3]

The Budweiser family of Official Beers of the England Men ’ s Football Team, is launching a scan to win mechanic where consumers can win a range of prizes including merchandise, beer and LG TVs as well as point of sale including pint carriers, cups, coasters etc, and limited-edition glassware and tap badges for Bud Light and Budweiser which include the England crest.

“Beer and sport go hand in hand for many consumers, and for the on-trade, sporting occasions drive mammoth sales within the beer category, ” said Neil Baker, Head of BBG Category Management. “This year, as consumers celebrate the long-awaited return of sporting events, as well being able to return to the bar, the Summer of Sport will be bigger than ever for the on-trade. ”

• For more details visit www.savepublife.com (applicable to club customers) Budweiser Brewing Group (BBG) has tied up with BT Sport to offer new BT Sport customers a saving of 50% on annual subscription when they add a BBG draught brand to the club bar, including hero brands Budweiser, Stella Artois and Beck’ s. The partnership, formed in August 2020, also offers existing BT Sport customers money off their subscription by taking incremental BBG brands. BT Sport is the home to Premier League Football, UEFA Champions League, Rugby Union, Boxing and UFC amongst others, and the discounted offer comes with a range of both physical and digital support tools so clubs can get the most out of their subscriptions, says the company.

How to register

If you ’d like to learn more about the offer and sign up, please give us a call at 0800 917 3196 and one of our BBG Rep contacts will help run through the offer and get you registered.

BT Sport’ s Bruce Cuthbert, said: “This partnership between BT Sport and Budweiser Brewing Group will provide welcome discounts for both new and existing customers, at a time when businesses need to carefully balance cost control with sound investments to encourage customers back into their venue. ”