Golf Club welcomes new CCM Chief Executive

Walton Heath Golf Club

Alex Woodward CCM has been appointed as the new Chief Executive of Walton Heath Golf Club in Surrey, England. We caught up with Alex to find out more about the man, his mission and the new job.

Congratulations on the new job Alex. Please tell us a bit about Walton Heath Golf Club.

Walton Heath is a 36 hole private members ’ club steeped in a very rich history. It has been host to a large number of events such as the 1981 Ryder Cup, The European Open, The Senior ’ s Open and in 2023 will host the AIG Women ’ s Open. It has also hosted a large number of prestigious amateur events

for both men and ladies. The Club has laid claim to some very accomplished and

famous members too, along with none other than James Braid being their Club Professional until his passing in 1950.

What will be your

key priorities as Chief Executive at your new club?

The key priorities will immediately be the oversight of a 26 week on-course installation of a completely new irrigation system to both courses. Away

from this I look forward to immersing myself in the existing club culture, meeting members and familiarising myself with the 50 strong staff working there already. Walton Heath has already produced a Strategic Plan for the next five years and beyond, and it will be the highest quality delivery of this plan that will also be my main focus. The Club is a great venue for golf and membership, which I am relishing the opportunity to make even greater.

You’ve been in club management for several

years now, first at Boyce Hill Golf Club then

Hankley Common. What

was your background before you moved into the club world?

Before working in Club Management I spent six years working

for

IMG and European Tour Productions, before setting up an exhibitions company in South Africa which delivered wine exhibitions all over the country. I am also an avid golfer, having gained a golf scholarship to study my degree in Sports Management & Business Administration in the USA and was Captain of Essex County here in the UK from 2013 2016.

You became a CCM in 2020, becoming the 57th Club Manager in Europe and the Middle East to do so. Did the CCM help with gaining your new role at Walton Heath?

The tribe and CCM qualification have absolutely contributed to my development and ability as a manager and leader. To apply the learnings, speak to the network and having the safe environment to ask questions and ever continue my professional development has been immeasurable in my club career advancement.

IamluckythatsomeofthoseIhavemetalongthe way, I can now describe as friends.

Chairman’s welcome

“I am delighted to announce that we have appointed Alex Woodward as our new Chief Executive and Secretary. Alex was previously the General Manager at Hankley Common Golf Club, prior to which he was the General Manager at Boyce Hill Golf & Country Club, a James Braid designed Club in Essex.

“Alex brings a wealth of experience to the role with us at Walton Heath. In the last few years, under Alex ’ s guidance, Hankley Common GC has hosted the English Men ’ s Amateur Championship and will be the venue for the Men ’ s Home Internationals in September. He has also worked closely with Mackenzie & Ebert to develop a Course Masterplan for the enhancement of the Course and in parallel has overseen the implementation of a new irrigation system.

“Alex is also a very accomplished golfer playing off +1. He captained Essex County Golf from 2013 to 2016, and whilst at Hankley has represented their first team. I am sure that all Members will give Alex a warm welcome to Walton Heath and wish him a long and successful career. ”