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0 HQ Building the Business
Contents
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5 News, views and industry insights
Bursary recipients announced, plus congratulations to CMAE’ s latest CMDip and CCM.
6 MDP dates and updates
Since CMAE’ s Management Development Programme courses began, over 100 courses have been run in 14 countries with over 2000 delegates. Now, there are over 400 Club Manager Diploma (CMDip) holders and 58 Certified Club Managers (CCM). Here ’ s how to join the pathway to success.
8 The CMAE European Conference on Club
Management 2020 - Preview
Taking place on 30 November-2 December CMAE’ s virtual European Conference is looking forward to bringing together industry professionals for seminars, sessions and workshops. Not registered yet? Here ’ s why you should.
16 Check up from the neck up
Everything you do has an impact on someone, so there is massive benefit to be gained from taking the time to give yourself a positive ‘ check up from the neck up ’ says Simon Bell CMDip, PGA.
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17 Club membership – making a performance of it
It is no surprise that 2020 is proving to be a volatile year. Uncertainty and confusion abound with ambiguity aplenty, says Jules Murray. Time to look again at your Value Proposition to give members the confidence they crave in your safeguarding ability.
20 The new value of golf’s green spaces
A social media poll has highlighted the stressrelieving benefits of golf and golf courses, with new members saying that stress relief has been an important reason to join a club during the ongoing COVID-19 pandemic.
25 Sustainability – its role in golf’s future
Results of a GEO poll show that in the face of new and significant challenges, important conversations are happening around the globe about building back better.
27 Clubhouse Awards launch
They ’ re back! It’ s time to shine in the Clubhouse Awards.
29 Never say never – lessons learned from COVID-19
COVID-19 has taught us some very harsh lessons, says Laurie Martin, as she considers just how crisisready are we? Has it changed our employees and has it changed our members?
32 Hospitality Social Media Awards
Social distancing is never an issue with social media, so now more than ever clued-up clubs are focussing efforts on using it to reach out to members and the local community. It’ s time to take a bow.
34 Updating your website
Studio44 examines the signs that may point to the need for a redesign of the club website.
36 Taking care of your mental wellbeing
The pandemic has thrown up all sorts of challenges for those forced to self-isolate or work at home. So how can we take care of our own mental wellbeing and of those around us? Key tips from Outreach Manager, Boris MacKey.
40 HQ Building the Business
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