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News round-up
News from the frontline
CMAE name change to underline its broad remit
The Club Managers Association of Europe has changed its name to the ‘Club Management Association of Europe’ . The move was undertaken in order that the association can better reflect its breadth of membership.
“We have members involved in our education programmes who are all at different stages in their career, ” said CMAE Director of Education Torbjörn “Toby” Johansson. “The name change from ‘Managers’ to ‘Management’ will better reflect CMAE’s inclusivity for all members, no matter what stage in their career they may be, and is in line with our strategic vision to advancing the profession of club management. ”
The name change comes as the CMAE officially launched its new brand and logo, first unveiled to members at the AGM in November 2021.
“Our new CMAE and MDP logos are the result of many months of work from a subcommittee formed specifically to develop the new brand alongside our partners MB Golf, ” said Toby. “The new logo gives us a modernised look and feel whilst also keeping a connection with our original brand and roots. We are very happy with the result and look forward to working with our new brand across all of our platforms and marketing materials. ”
In advance of the re-naming, CMAE had presented a new Strategic Plan covering six Pillars which the Association will work upon, Professional Development being the most important one.
“We wanted to show what we will focus on the coming years, ” said Toby. “We are growing and developing and want to make sure that our Strategy follows suit. There are exciting times ahead for the Association and for everyone attached to it in any way. ” • www.cmaeurope.org
CALL FOR ENTRIES – CLUB AWARDS 2022
DEADLINE FOR ENTRIES –30 SEPTEMBER, 2022
The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs.
From the smallest tennis club to the largest golf club and everything in between, the Club Awards applaud every aspect of club life, celebrating clubs from across the UK and beyond.
Recognition Awards will also be presented to applaud individuals, community heroes, long-serving officials, young ambassadors, outstanding contributions to the club sector and to clubs who’ve reached their 100th anniversary.
Finalists will receive two tickets to attend the Awards night and Gala Dinner which take place on November 16 at the iconic Athena in Leicester.
•Turntopages19-23forfulldetailsand onhowtoenter.
CMAE recruiting new BDO to expand team
CMAE is recruiting a Business Development Officer (BDO). The new role will see the BDO responsible for the effective operational management of the Partner Pillar within CMAE’s Strategic Plan.
“We are proud to be able to expand the CMAE Team, ” said Director of Education Torbjörn “Toby” Johansson.
CMAE President James Burns CCM said: “CMAE is proud to emerge from the pandemic stronger than ever before. The restructuring and expansion of our team will allow us to deliver further high quality education to our CMAE family and work with our many partners in the industry.
CMAE are looking for a person with a warm personality to embrace the brand of CMAE. The expansion will make it possible to offer more possibilities to grow activities outside the certifications CMAE offer through the globally recognise MDPs.
NEWS IN BRIEF
CMAE partners with Golf HR
The CMAE is proud to announce its partnership with Golf HR, a leading Employment Law and HR Specialist supporting golf clubs in the UK.
Golf HR and its sister company Gap HR have been keeping organisations tribunalfree for 19 years, and now work with 152 private member clubs and 62 private sector companies. More than a quarter of the Top 100 Golf Courses in England work with the company on a regular monthly basis.
The partnership will see Golf HR help CMAE members to ensure that they are kept up to date with employment law and HR best practice, allowing their organisations to thrive now and in the future. •Seepages26-27inthisissue.
Discounted ‘collateral’ promotion
MB Golf are offering discounted print prices until the end of September on essential collateral items includiing Scorecards, Course Guides, Bag-Tags, Welcome Folders & Brochures, Green-Fee Tickets, Voucher Books, Menus and Wine Lists, Data Capture Devices and StatIonery.
Email fore@mbgolfmarketing.co.uk, visit www.facebook.com/MBGolfStudio for images and/or use this QR Code for prices.
Golf Genius achieves milestone
Golf Genius, the worldwide provider of tournament management solutions, has achieved a stellar milestone with its TM solution, powering nearly 10 million rounds of golf in the months of June and July 2022. This represents a year-on-year growth of 20%.
Over the last year, Golf Genius has expanded across over 11,000 golf facilities in more than 62 countries, quickly becoming the most recognised tournament management solutions across the globe.
Chris Kallmeyer, Co-CEO of Golf Genius said: “We continue to experience accelerating growth in our tournament management business. We’re pleased the value of our TM product is broadly resonating across all segments of the marketplace, including private clubs, public access facilities, resorts, PGA sections and tours. ” •www.golfgenius.com
