Club Cricket Issue 2

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CLUBCRICKET ISSUE 2

AT THE HEART OF THE CRICKET COMMUNITY

The Ashes England head Down Under for a momentous series

Enter the Social Media Awards

We get the Ashes lowdown from BT Sport pundits Michael Vaughan, Graeme Swann and Ricky Ponting

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WELCOME

Welcome

Welcome to Club Cricket, the magazine for grassroots cricket clubs, the backbone of the sport. Well, the waiting is nearly over for cricket fans as the Ashes looms large over the next two months and what a prospect we have in store as Joe Root leads England Down Under to compete for the famous urn. This is one of sport’s most enduring rivalries and diehard supporters will be eager to watch as much of the action as possible during the five Tests, despite the time difference between the UK and Australia.

Contributors

Mike Braidwood

Chris Colverd

Sean Ferris

Karen Foreman

Larry Hardcastle

Jonathan Hardy

David Lucas

Leigh Ann Ogilvie

Victoria Romero-Trigo

Editor Justin O’Regan Design David Foster Editorial Chris Colverd, Caroline Scoular Events Karen Foreman, Jill Slingsby Display Advertising Margaret Doherty Sales & Marketing Leigh-Ann Ogilvie Circulation Jon Hardy Accounts Andrew Soles Publishing Director Sean Ferris

Such is the allure of this sporting contest a huge number of fans will be looking to their club to show all the games and this presents a great opportunity to boost your club’s bottom line. Even if it’s not possible for your club to show the action live , make sure you give your members the chance to catch the highlights during normal business hours. It’s clear that England face a massive challenge on Australian soil and many of the current players will remember only too clearly the 5-0 whitewash on the 2013/14 tour and will be out to erase memories of that painful experience. We got the lowdown on the rigours of touring Australia from BT Sport pundits Michael Vaughan, Graeme Swann and Ricky Ponting, three men with intimate knowledge of the unique pressures of playing in an Ashes series. As usual, this edition of Club Cricket is packed with features to help you boost your bottom line. We have the latest drinks brand intelligence that will help you decide which products are likely to prove most popular with your members, catering tips from the experts, professional advice on legal and insurance matters pertaining to clubs or recommendations on the latest equipment for your clubhouse.

Club Rugby is published by Alchemy Contract Publishing (ACP) Ltd. Club Rugby is a sister title to ACP’s Club Mirror and Clubhouse Europe. ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@clubrugby.org.uk www.alchemycontractpublishing.co.uk

Here’s to an enjoyable Ashes! JUSTIN O’REGAN

The views expressed in this magazine are not necessarily those of the publishers. Club Rugby does not verify the claims made by advertisers regarding their products.

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Contents 14

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6 News A round-up of the latest news from the cricket scene, including the 35 million investment from Legal & General in Headingley Stadium.

8 The Hospitality Social Media Awards If your club’s social media strategy is working well for you, then it’s time to enter the 2018 HOSMA Awards.

10 The Ashes As England embark on their challenging fiveTest tour of Australia, we talk to BT Sport pundits Michael Vaughan, Graeme Swann and Ricky Ponting to gain some insight into what it takes to win an Ashes series.

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16 Players to Watch We run the rule over some of the key men who will be crucial to their country’s hopes of winning the Ashes series this winter.

18 Australia Women retain the Ashes

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From handling DBS to avoiding festive failures.

30 HQ Building the Business – Legal Eagle This month our Legal Eagle answers your questions on personal and premises licenses.

32 HQ Building the Business – Licensing updates The Government responds to recommendations from the Select Committee on the Licensing Act 2003.

A review of the Women’s Ashes series which saw Australia emerge victorious.

36 HQ Building the Business – Better Buying

24 Top Live Sport Coming Your Way

Want to cut club spending while increasing efficiencies? Read on.

Sports4Bars.com highlights December’s top sporting events, including some massive ties in football’s Premier League and rugby’s Aviva Premiership.

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28 HQ Building the Business

38 Racing Club Discounted race day tickets for clubs and members.


CLUBCRICKET AT THE HEART OF THE CRICKET COMMUNITY

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45 A word with... Club Insure's Broking Director shares his thoughts.

46 Tracking prevention The folk at Larrytech gauge the impact of Apple’s IOS update.

47 Theft – it isn’t always a stranger Discovering theft is always a shock, especially when the culprit is someone you trust.

48 Budgeting top tips Top advice on covering all budgeting bases.

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News from the boundary Midlands club honours former club stalwart Wellingborough Cricket Club in Northamptonshire has announced a new trophy will be awarded annually in honour of the club’s former Secretary who died suddenly earlier this year. The Wally Armstrong Clubman of the Year Award will be presented each year to the club member who goes that extra mile in helping the club to progress, something for which Wally was renowned. A recent raffle and family fundraising day in honour of Wally raised more than £1,000 for the British Heart Foundation. Barrie Curtis, Club President, said: “We felt the club presenting a new trophy in his name is a fitting tribute to Wally and all the hard work he put into the club.”

Grassroots heroes are honoured at Lord’s The heroes of the grassroots game were recognised in October for their efforts at the 15th NatWest OSCAs, held at Lord’s. Volunteers travelled to the home of English cricket for a day recognising the hard work and dedication of all of those who help make sure that club cricket continues to thrive. England stars Stuart Broad, Beth Langston and Eoin Morgan joined host Alison Mitchell in paying tribute and awarding the OSCAs at a packed nursery pavilion. Megan Jones received the Young Volunteer of the Award OSCA for her work at Audley Cricket Club in Staffordshire passing on her love of the game to a new generation of female players. Dave Cherry won the NatWest CricketForce OSCA on behalf of Denby Cricket Club in Derbyshire, one of the showcase clubs this year. He led a number of projects including turning the club’s scorebox into female changing rooms. After picking up the award Cherry said: “It's something that we’ve done for a number of years. We all come together and get things ready for the start of the new season. “We had a lot of big jobs but were confident we could do them after the response we had from the members. Around 240 people turned up over the weekend and £20,000 worth of work was done at the cost of £2,500. It was a great community and club effort.” 6 CLUB CRICKET

All Stars Cricket scheme hailed as major success Tens of thousands of children aged five to eight played cricket for the first time this summer as part of All Stars Cricket year one. More than 37,000 kids aged five to eight took part in year one of the programme in over 1,500 centres across England and Wales. The programme has successfully introduced new families to the game with over seven in ten of those who signed their kids up being new to their local club. Parents also joined in the fun, with 70% of sessions receiving parental support. Matt Dwyer, ECB Director of Participation, said: “Through All Stars Cricket, tens of thousands of boys and girls have played, enjoyed and benefited from getting involved in cricket for the very first time. “This is a first but very significant step in our plans to grow the game and get a bat and ball in the hands of more people across England and Wales.

“We have ambitious plans for All Stars, to give more children a great first experience and make sure this starts a lifelong association with the game. “It’s really pleasing to see parents being introduced or brought back to the game first

through their kids getting involved, then playing, volunteering or supporting their local club.” To find out more about All Stars Cricket and to register your interest for next year visit: allstarscricket.co.uk

International legends open new stadium in Rwanda Former England captain Michael Vaughan and current international Sam Billings helped christen Rwanda’s first cricket stadium by taking part in an all-star game at the ground dubbed the ‘Lord’s of East Africa’. Vaughan and Billings, who travelled to the East African republic's capital Kigali for the official opening, played against South Africa's Herschelle Gibbs and Kenyan allrounder Steve Tikolo at the stadium which has been six years in the making. Rwandan president Paul Kagame unveiled a commemorative plaque in front of hundreds of home and international guests, with his seal of approval expected to increase interest in the game further in the country which only started playing cricket around 20 years ago. Speaking before the game, Vaughan said: “There are many venues around the world that have tremendous backdrops but I think this might have surpassed that in

terms of the views that you see out towards the hills.” The Rwandan Cricket Stadium Foundation (RCSF )was set up by friends and family of the late Christopher Shale, exprime minister David Cameron's constituency association chairman.

Mr Shale had just started working on the idea of replacing Rwanda's only cricket pitch, Kicukiro Oval, based at a school that was one of the most notorious massacre sites during the 1994 genocide, when he died aged 56 in 2011, but his dream has now been realised.


Legal & General funds Headingley redesign Legal & General announces that it has partnered with Leeds City Council to fund the redevelopment of Headingley Stadium, the iconic cricket and rugby ground in Leeds. Comprising the redeveloped stand, which sits on the south side of Headingley Cricket Stadium and the adjacent north stand of the Rugby Stadium, the property will be let to Leeds City Council on a 42-year lease, and under-let to the Cricket and Rugby Clubs jointly. Legal & General is financing the £35 million redevelopment on behalf of Legal & General Retirement, which invests in high-quality, long-term assets that generate income streams. The stadium has a significant heritage, having hosted international sports for over 110 years, and continues to host Tests, One-Day Internationals and International T20 matches, as well as Rugby League Internationals and other major Rugby League events. It is the home of The Yorkshire County Cricket Club (YCCC), Yorkshire Carnegie Rugby Union Football Club and Leeds Rhinos Rugby League Club. Mark Arthur, Yorkshire’s chief executive, said: “We are truly grateful to Leeds City Council for brokering this deal with Legal and General. The resultant effect is that Yorkshire CCC can look forward to sustained growth over the short, medium and long term. “Our ambitious plans to redevelop the North-South Stand can now be realised. “The club is striving to become one of the top-four Test grounds in the country and, with a new stand in place, we can look forward to engaging with more communities and people from across the county and beyond.”

Full TV listings for the 2017/18 Ashes Series The 2017/18 Ashes Series will be shown exclusively live on BT Sport and the broadcaster has assembled a team of top pundits, including former Ashes-winning England skipper Michael Vaughan (pictured, right) and key players Graeme Swann and Kevin Pietersen. For the full live TV schedule, see page 13 of this issue. On pages 24-25 we also have full details of all the key live sporting events showing across the various channels in December, including some huge ties in football’s Premier League and rugby action from the Aviva Premiership.

England Women confirm 2018 fixtures

England Women will face South Africa and New Zealand in ODI and IT20 series next summer with tickets on sale from December 12. England's 2018 summer season kicks off with a June Royal London ODI series against South Africa. The teams will face off at New Road, Worcester before day-night games at The 1st Central County Ground, Hove and Canterbury. The Cooper Associates County Ground, Taunton and The Brightside Ground, Bristol will host double-header match-days with South Africa facing New Zealand then England on June 20, England against South Africa and New Zealand on June 23, and New Zealand against South Africa and England on June 28. Chelmsford will host the final between the two top-performing sides on July 1. Heather Knight’s side conclude the summer with a Royal London ODI series against New Zealand, who currently sit one place below England in the ICC World Rankings. Emerald Headingley, The 3aaa County Ground, Derby and The Fischer County Ground, Grace Road will be the hosts, with the final two games taking place under lights. Looking ahead to the summer Clare Connor, ECB Director of Women’s Cricket said: “We are very excited to be staging two different series against high class opposition next summer with an expanded fixture list reflecting increased spectator interest in watching the England Women’s team in action.

“Last summer’s World Cup success must be the watershed moment for our game that everyone is saying it could be.” England's 2018 schedule Royal London ODIs v South Africa 9 June: First ODI, New Road, Worcester (11am) 12 June: Second ODI, The 1st Central County Ground, Hove (D/N) (1pm) 15 June: Third ODI, Canterbury (D/N) (2pm) IT20 Tri-Series – England, South Africa and New Zealand 20 June: The Cooper Associates County Ground, Taunton, South Africa v New Zealand, 1pm; England v South Africa, 5:40pm 23 June: The Cooper Associates County Ground, Taunton, England v South Africa, 1pm; England v New Zealand, 5:40pm 28 June: The Brightside Ground, Bristol, South Africa v New Zealand, 1pm; England v New Zealand, 5:40pm 1 July: Final, The Cloudfm County Ground, Chelmsford (3pm) Royal London ODIs v New Zealand 7 July: First ODI, Emerald Headingley (11am) 10 July: Second ODI, The 3aaa County Ground, Derby (D/N) (1pm) 13 July: Third ODI, The Fischer County Ground, Grace Road (D/N) (2pm) Kia Super League Finals Day 27 August: The 1st Central County Ground, Hove CLUB CRICKET 7


SOCIAL MEDIA

Thismonthon

social media... What’s up? A whirlwind tour of some of the tweets, web pages, interviews and pictures that caught the digital eye of the Club Cricket team.

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SOCIAL MEDIA AWARDS Want to enter this year's Awards? Then turn to page 79 or use this QR code to enter.

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THE ASHES 2017/2018 England skipper Joe Root in action against Australia in the last Ashes series.

Cricket’s Everest The 2017/18 Ashes series is here with all the action exclusively live on BT Sport whose broadcast team includes several players who know what it takes to play Ashes cricket. Club Cricket talked to Michael Vaughan, Graeme Swann and Ricky Ponting about this unmissable series.

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port doesn’t get any bigger than an Ashes series and England face a massive challenge as they journey Down Under to take on Australia in a much-anticipated five-Test series. It will take a Herculean effort on the part of Joe Root’s men to come away with the famously tiny trophy when the series is concluded, such is the magnitude of this sporting event, one of the world’s most enduring rivalries. England may currently be in possession of the fabled urn after defeating Australia 3-2 on UK soil in the summer of 2015 but their last Ashes tour, in 2013/14, was nothing short of a disaster for the tourists who suffered a 5-0 whitewash in one of the worst Ashes defeats in history. There are still a number of players in the squad who experienced that soul-crushing tour and they will be desperate to make amends this time around as the world watches.

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The Ashes is the big one for English and Australian cricketers, a time when they know that they can write themselves into the history of the sport. “You look forward to it so much,” says Graeme Swann, who was England's senior spinner on their successful 2010/11 Ashes tour and also featured in 2013/14 until his retirement midway through the series, and is now a pundit for BT Sport. “As England players, you sit down and the management tells you to say ‘every day is as important as the next’ but it's not, the Ashes is bigger than anything. “As a player, you know that. I couldn’t sleep properly for a week beforehand. I used to pace up and down because I was so excited for the Ashes.” Swann, who was a key figure in that 3-1 series victory over Australia in 2010/11, believes that to have any chance of winning this time around,

England must silence the home crowd by seizing the initiative, just as he and his team did seven years ago. “You have to stop the crowd noise,” he says. “And the easy way to do that in Australia is to get on top of them. In that second innings at Brisbane in 2010, when we were 517 for one, you could hear a pin drop. By the end of the match, there were no Australians left in the ground!” England began the 2010 tour in Melbourne and victory there was to set the tone for the entirre series. “The noise was just phenomenal to begin with given that over 87,000 people were packed into the MCG. But by the end of the play when we were 157 for none after bowling them out for 98, there were 25,000 Englishmen left in the ground. So that’s what you’ve got to do with the Australian crowds. If you get on top of the team,


they’ll quickly turn on their own. But obviously the hard bit is getting on top of them. “When we won the Ashes in the 2010, I’ll never forget playing an ODI at the MCG and Michael Clarke getting booed every single shot he played. He was batting well but was still booed by the entire ground because he’d just lost the Ashes.” Another man who knows what it takes to win an Ashes series is former England skipper Michael Vaughan who captained his country to victory over Australia in 2005. He will also be lending his considerable expertise and knowledge to BT Sport throughout the series alongside Swann and is really looking forward to seeing how things unfold. Vaughan believes that it is down to the senior men on tour – Alastair Cook, Jonny Bairstow, Moeen Ali, Chris Woakes, Jimmy Anderson, Stuart Broad and skipper Root – to stand up and be counted. “Joe should focus on them and say: 'Come on, lads, it's our week this week. We can't be reliant on the four relatively inexperienced players. It's down to us seven to get this job done.’ “They shouldn’t try to be smart, or aggressive. I know David Warner will do that but he's a different player. Leave it on bounce, let it go through to the keeper, get under a few. Then when it gets to those second spells you can capitalize. If you are in by the third and fourth spells, that really is the time to climb in. “You have to have belief in your own game, and allow the bigger picture to happen while looking after the smaller detail. “Break everything down into the process of what you need to do. You have to survive that first ball; to get off the mark; be able to get to five; be able to get to 10; get your first boundary. Then repeat it. Before you know it you are on 30.” Vaughan is expecting big things of those senior players, particularly former skipper Cook, who has been one of the England’s key provider of

The form of England pacemen such as Chris Broad will be crucial to England’s hopes.

runs during his distinguished career. “Alastair Cook got 700 runs in that 2010-11 series because he just repeated that cut shot and flick off the hip. The pull shot only came out when he got to about 50. He danced down to the left-arm spinners about three times in the whole series to hit them over midwicket. Otherwise he just nudged them off his hip. “I am not saying everyone should play the same way. The point is he had a gameplan and an awareness of exactly what he was trying to achieve. If you don't have that and simply think you can go out and play, you'll get found out. “In your own mind you have to have a vision of what a hundred would look like, and they will look different for every individual. One for James Vince will look different to one for Joe Root, for example, but if he pictures it he has got a chance.” As for the Australian view of the upcoming hostilities, who better to seek the opinion of than former national captain Ricky Ponting who will also be lining up for BT Sport throughout the Ashes series?

Ponting has all but written off England’s chances after a somewhat troubled build-up to proceedings. “I honestly think that Australia will win really easily,” he says. "If you look through the current England team, they're searching for an opener, they're searching for a No 3, Stokes might not be there, a couple of their quicks have gone down. "I just think right now England have got more gaps and more cause for concern than Australia, not only in their XI but in their entire squad. "James Anderson and Stuart Broad, as good as they've been over the years, I think they're on a steady decline. They're not going to get better from here as cricketers, though they're hanging on to a reasonably high level of performance. "I'm pretty confident that we've got a group of guys there who are going to make it really hard for England to win a game.” Strong words from the Australian, but we will soon see if England can step up to the challenge over the coming weeks.

Australia celebrate during their 5-0 whitewash of England in the 2013/14 Ashes series.

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THE ASHES 2017/2018

BT SPORT COVERAGE ASHES FIXTURES NOVEMBER 23–27, 2017 1st Test, Brisbane Midnight DECEMBER, 2–6 2017 2nd Test, Adelaide (day/night) 4am DECEMBER 14–18, 2017 3rd Test, Perth 2.30am DECEMBER 26–30, 2017 4th Test, Melbourne 11.30pm JANUARY 4–8, 2018 5th Test, Sydney 11.30pm

AUSTRALIA V ENGLAND ODI SERIES JANUARY 14 1st ODI – MCG, Melbourne JANUARY 19 2nd ODI – The Gabba, Brisbane JANUARY 21 3rd ODI – SCG, Sydney JANUARY 26 4th ODI – Adelaide Oval, Adelaide JANUARY 28 5th ODI – Waca, Perth

Ireland will travel to Rome to take on Italy on February

BT SPORT – THE REST OF THE TEAM As you might expect for such a major event, BT Sport has pulled out all the stops in assembling a top team of presenters and pundits to guide viewers through the upcoming Ashes series. Alongside Michael Vaughan and Graeme Swann will be such cricketing luminaries as Ricky Ponting, Geoffrey Boycott, Damien Fleming, Michael Slater and Adam Gilchrist. Meanwhile, anchoring the coverage will be highly experienced presenter Matt Smith who is relishing this opportunity to be involved with such an historic sporting event. The broadcaster is probably more associated with the sport of football than cricket but has covered the Indian Premier League on TV and is passionate about the sport. He told Club Cricket: “I played cricket as a kid, always loved it, always enjoyed working on it when I got the chance,” he says. “I’ve worked on county cricket and the IPL and always loved it. This will obviously be a much bigger stage than I’ve had to work on cricketing-wise but that’s great, you relish that. I think as a broadcaster you want new challenges, you want to be on your toes, because I think that’s generally when you produce your better work. You don’t want to do the same thing over and over again. You’re better when you’re pushed to find new ways to deliver your skills. We've got an exceptional team at BT Sport. players who've experienced the highs and lows of Ashes cricket themselves and they will be providing the expert analysis. Hopefully I’ll just have to say ‘Hello’ and ‘Goodbye’! Meanwhile, commentating on the action will be Alison Mitchell, a familiar voice from followers of Test Match Special on BBC Radio. With her loyalties split between Australia and England, courtesy of her Aussie mother, she will provide perfect balance in the commentary box. “We always had great Ashes banter when I was a kid. Even now my dad and my uncle in Adelaide exchange a replica Ashes urn between the two of them, depending on which country owns the Ashes. So my dad has the urn on their mantelpiece in the living room at the moment. My parents are travelling to Australia for a couple of the Test matches, so he will be bringing it with him this time around!”

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PLAYERS TO WATCH

Players to watch Some of the players who are likely to make an impact during the upcoming 2017/18 Ashes Series. ALASTAIR COOK – ENGLAND Alastair Cook will undoubtedly be a key man for England. The former skipper has enjoyed contrasting fortunes on the last two Ashes series played on Australian soil. On the 2010/11 tour, he recorded 766 runs and was a large factor in England’s 3-1 series victory, ending the tour by being named as the Player of the Series. In 2013, it was a totally different story with Australian paceman Mitchell Johnson tormenting Cook at the crease. The batsman subsequently endured a disappointing tour, scoring a mere 246 runs during the series. It was a fatal blow to England’s hopes as their captain led them to a 0-5 whitewash. No longer captain of course, Cook now has the opportunity to return Down Under and recapture his previous pre-eminence. It’s clear that the pressure will be firmly on Cook given his senior status in the squad but that could be the spur he needs.

STUART BROAD – ENGLAND When he is on form, there are few more devastating bowlers in the worlds game than Nottinghamshire’s Stuart Broad. During the last Ashes series, the fast bowler was a constant thorn in the side of Australia as skittled out their top order on several occasions, most notably with an eight-wicket haul in the 4th Test at Trent Bridge. By the end of the series, Broad had notched up a total of 21 wickets and it is clear that England consider him an essential player in the coming hostilities, having closely managed his fitness during the past 12 months to ensure he heads to Australia in great physical shape for the marathon slog ahead. As evidenced by his 84 wickets at an average of 27.69, his Ashes record is very good indeed and his team-mates will draw strength and confidence from Broad if he takes some notable scalps early on in proceedings. This could well be Broad’s last Ashes series Down Under and the man himself will be desperate to leave his mark.

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CHRIS WOAKES – ENGLAND It’s pretty obvious that England’s Chris Woakes is a man on a mission as is evidenced by his stunning form in the warmup matches Down Under. He wasted no time in signalling his intent to be a key man for his country by taking six wickets in the first innings of the friendly game against a Cricket Australia XI. Woakes looks to be in excellent form as an attacking force and he is also no slouch with the bat and has the potential to forge a reputation as a genuine all-rounder on the largest of stages. Of course, in the continuing absence of Ben Stokes, Woakes is likely to assume even greater importance to the England cause and while he has never played in an Ashes series on Australian soil before, he knows the country well, having appeared for Sydney Thunder in the 2013 Big Bash competition.

STEVE SMITH – AUSTRALIA The 28-year-old Australia captain is currently the world’s top test batsman, according to the ICC World Rankings and much is expected of him during the Ashes from the success-hungry Australian public. This is his first time of being in the hot seat for an Ashes series but it seems unlikely that the Sydney native will fold under the pressure of expectation and he undoubtedly has a good grasp of what it means to skipper his nation. He certainly has the stats to prove his worth to the Australian cause. All-time great Don Bradman is the only batsman in the history of international cricket who has scored more test runs at an average higher than Smith’s 59.66. What is more, Smith also has a strike rate of 59.66 from 56 Tests with 20 centuries. A pretty special player then, and England’s bowling attack will have to target Smith if the tourists are going to have any chance of retaining the Ashes.

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PLAYERS TO WATCH DAVID WARNER – AUSTRALIA Australia have no shortage of strident characters in their ranks and one of the most inspirational figures is vice-captain David Warner. The opening batsman has forged a reputation as a real talismanic figure for the team, someone who can take the game by the scruff of the neck and cause real problems for opponents England has already experienced During the 2013/14 Ashes series, Warner was in exceptional form and recorded two centuries and an 83 not out during some stellar displays of power batting during the 5-0 whitewash. The 31 year old comes into the Ashes on the back of some excellent performances and is currently 5th in the ICC Player Rankings for Test batsmen. In September, he became the sixth Australian player to score back-to-back test centuries in Asia while playing in the series against Bangladesh. A combatative figure, Warner has already done some pre-Ashes sledging by telling England that they should expect ‘war’ during the upcoming five-Test series.

MITCHELL STARC – AUSTRALIA Mitchell Starc has proven himself time and time again as an agressive pace bowler and is certain to cause problems for the England batsmen in the upcoming Ashes series. At 27, Starc appears to be at the height of his powers and the left-arm fast bowler can lay claim to world-class status at the moment. The hard pitches Down Under are seemingly made for his style of delivery and in recent domestic competition, Starc has been in devastating form, taking 17 wickets for New South Wales during two matches. He was struggling with injury during the 2015 Ashes series in England but looks to be fully firing on all cylinders at the moment, something which will worry England fans who will remember that Starc was also named ‘Player of the Tournament’ at the 2015 Cricket World Cup. It should also be noted that he is a very handy source of runs as a lower order batsman and in December 2016, against Pakistan in the Boxing Day Test, he broke Andrew Symonds’ record of scoring the most sixes at the MCG in one innings, hitting an astounding seven sixes.

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WOMEN’S CRICKET

England fall short D

espite some battling, gutsy displays, England Women saw their dream of winning the Ashes disappear in November as Australia bettered them over the various games which make up the series in the women’s game. The hosts won the first Twenty20 by six wickets, giving them an unassailable 8-4 lead in the multi-format series. England have won just one of the first five matches, meaning they were unable to win the series with two matches remaining. “We’re gutted, we came out here to win back the Ashes,” said Head Coach Mark Robinson. “That dream is gone now.” England slipped to 16-4 in their innings with captain Heather Knight out without scoring, opener Tammy Beaumont dismissed for four and Sarah Taylor out for two. “You always want your big guns to have good days,” Robinson added. “We believe we are not far away and came out here to try and see how close we are.”

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England lost the opening two matches of the series after their preparation was hampered by their two warm-up games being rained off. They won the third one-day international and drew the one-off Test match to keep the series alive but were heavily beaten in Sydney to see their Ashes dream disappear. “It has been a tough tour,” Robinson said. “The weather hit us hard and a lot of niggly things like that made it hard. “We lack one or two things but what we don’t lack is character. Our work ethic is exceptional and that will get you a long way but unfortunately it didn't get us far enough.”


England Women saw their Ashes dream disappear in the 1st Twenty20 International in Sydney in November.

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CLUB AWARDS 2017

Callingallclubs Join us in Doncaster Club Mirror invites you to join fellow clubs and club-supporting sponsors at the 2017 Club Awards and Gala Dinner. Plus: continue the celebrations on December 1 with a day at the races – on us. Date: 30 November, 2017 Venue: Doncaster Racecourse Whether it’s meeting sponsoring suppliers, comparing notes with other clubs or trying out a new beer for the bar, the Club Mirror team invites you to join them for an action packed Evening on November 30, followed by a day’s racing on December 1.

5 - 6pm MINI BEER FESTIVAL It’s cask to the fore as we invite you to sample some splendid real ales.

6 - 7pm DRINKS RECEPTION Join us at the pre-Awards drinks reception courtesy of Marston’s and Heineken UK. Photo opportunities to date courtesy of BT Sport have included the FA Cup, the Challenge Cup and the Premier League Trophy.

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CLUB AWARDS 2017

STO Don P PR ’t fo ES r f r Don ee ra get the S r

7 - 9.30pm CLUB AWARDS & GALA DINNER The 26th Club Awards and Gala Dinner is being presented by sports personality John Inverdale (above, top). Back by popular demand, he is one of many celebrity hosts to join the Club Awards Hall of Fame.

on Dcaster cing at e’s Club ecem Racec ou be A See wards ar 1 for rse opp tten all o s i t mor e pa dees. e de tailsge for .

10pm - 12 midnight ENTERTAINMENT ZONE The evening continues after the Awards with festive entertainment in the Alpine Village!

Complete the Booking Form opposite to secure your places.

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JOIN US FOR THE CLUB EVENT OF THE YEAR The Club Awards, now in their 26th year, are well known for providing the perfect informative – and fun – way to network with suppliers and fellow clubs. Come and join us for a night of celebration and fun. Open to all clubs, this is the must-attend event of the year. (Finalists in the Awards receive two complimentary tickets.) Complete the form below, or email us on caroline@clubmirror.com

TICKET BOOKING FORM 30 November, 2017, Doncaster Racecourse • Complimentary drinks reception

NAME: _________________________________________________________

• Beer Festival

POSITION IN CLUB: _____________________________________________

• Three-course gala dinner

CLUB NAME AND ADDRESS: ____________________________________

• Entertainment with celebrity host

______________________________________________________________

• After dinner entertainment • Complimentary ticket to Doncaster Racecourse the following day for each guest

n I would like _______ (STATE NUMBER) tickets @ £52 + VAT

n I would like ________ (STATE NUMBER) table/s for 10 @ £494 + (Total inc VAT: £62.40).

n I will/will not take up my free tickets for racing on December 1. VAT (Total inc VAT: £592.80).

(One ticket per Awards/Gala Dinner guest.)

______________________________________________________________ CONTACT TELEPHONE NUMBER: _______________________________ EMAIL ADDRESS: _______________________________________________ SEND COMPLETED FORM TO CLUB MIRROR: BOOK ONLINE: www.awards.clubmirror.com or use this QR code BY EMAIL: info@clubmirror.com BY POST: Club Awards, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX BY FAX: 01753 272021 OR CALL: 01753 272022

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LIVE SPORTING FIXTURES FROM

The best of Sunday December 10, 4.30pm – Sky Sports PL HD

Premier League: Manchester United v Manchester City Old Trafford is the venue for one of the biggest matches of the year as Jose Mourihno’s United side welcomes their cross-city rivals for a Premier League tie. Back in September it was the blue half of the city who were celebrating as Pep Guardiola’s team prevailed by 2-1.

December may be the month for peace on earth and goodwill to humankind, but some major sporting rivalries will also be unfolding on our TV screens. Saturday December 9 12.30pm Sky Sports PL HD

Saturday December 16 5.30pm BT Sport 1 HD

Premier League: West Ham v Chelsea

Premier League: Manchester City v Tottenham Hotspur

West Ham are coming to terms with the post Slaven Bilic era with David Moyes now calling the shots as the new manager on a short-term contract.

A much-anticipated game with stars aplenty on both sides. Harry Kane has been in talismanic form for Spurs and the City defence will have their work cut out trying to keep the England star under wraps.

Sunday December 10 12 noon BT Sport 1 HD

Premier League: Southampton v Arsenal

Tuesday December 26, 12 noon – ITV

Horse Racing: King George VI Chase, Kempton Park One of the standout highlights of the racing year, the Boxing Day meeting at Kempton Park. The feature race is the King George VI Chase, run over three miles by four year olds and over, which has been won in the past by such all-time greats as Desert Orchid (four times) and Kauto Star (five times).

A Sunday lunchtime kick-off at St Mary’s Stadium as Saints host the Gunners. Arsenal will expect to gain some points here against a struggling home side. Sunday December 10 2.15pm Sky Sports PL HD

Premier League: Liverpool v Everton The first of the day’s two North West derbies sees Anfield staging this Premier League tie between Liverpool and their closest rivals Everton. Can Wayne Rooney inspire the Blues to a famous victory?

Sunday December 31, 12 noon – BT Sport 1 HD

Premier League: Crystal Palace v Manchester City The Premier League concludes for 2017 with Crystal Palace hosting Manchester City at Selhurst Park. Palace are the favourites to head down to the Championship at the end of the season but can they start their fightback with a win against high-flying Manchester City? It seems unlikely but not entirely impossible with Palace in something of a desperate situation.

Sunday December 17 2.15pm Sky Sports PL HD

Premier League: West Bromwich Albion v Manchester United The Baggies face a daunting task as they welcome United to the Hawthorns, given their relatively lowly standing in the Premier League table. Friday December 22 7.45pm Sky Sports PL HD

Premier League: Arsenal v Liverpool An intriguing clash at the Emirates sees the Gunners take on Liverpool. On paper the two sides are evenly matched but Arsenal will hope that home advantage will give them the edge.

Sunday December 10 4.30pm Sky Sports PL HD

Friday December 22 7.45pm BT Sport 1 HD

Premier League: Manchester United v Manchester City

Aviva Premiership Rugby: Worcester Warriors v London Irish

The second huge derby of the day sees Jose Mourinho facing off against Pep Guardiola in the tactical stakes. This could well be a classic or, alternatively, it could be a nil-all draw with the sides cancelling each other out.

A basement clash in the Aviva Premiership as the two bottom teams face off at Sixways. It’s hard to see the Warriors prevailing here given their abysmal record so far this season.

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com 24 CLUB CRICKET


December’s live sport ALSO COMING UP...

Arsenal v Liverpool, Friday, December 22, 7.45pm, Sky Sports Premier League HD

Saturday December 9 12 noon ITV

Horse Racing: Sandown & Aintree Monday December 11 8pm Sky Sports Football HD

Championship Football: Reading v Cardiff City Friday December 15 12 noon ITV

Horse Racing: Cheltenham International Meeting

Saturday December 23 12.30pm Sky Sports PL HD

Wednesday December 27 12 noon ITV

Saturday December 30 4pm BT Sport 1 HD

Premier League: Everton v Chelsea

Horse Racing: Kempton Park & Chepstow

Aviva Premiership Rugby: Harlequins v Northampton Saints

The Toffees’ pre-season optimism has given way to quiet desperation as the team continues to inhabit the lower reaches of the table. It’s hard to see them matching the all-round game of the defending champions. The return of Wayne Rooney to his home club has been fairly underwhelming and the Goodison Road faithful will be praying that the former England star can enjoy a better second half to the season than he experience in the first half.

Some top National Hunt racing action from Kempton Park and Chepstow. At Kempton, it’s Day 2 of the King George VI Meeting while at Chepstow it’s the Welsh Grand National. The 2016 winner was Native River, ridden by Richard Johnson and trained by Colin Tizzard.

What could be better to round off the year than a helping of Aviva Premiership rugby? Neither side has been particularly consistent this season but on their day play a fast brand of attacking rugby which could conjure up a number of tries.

Wednesday December 27 7.45pm Sky Sports PL HD

Premier League: Newcastle United v Manchester City

Tuesday December 26 12.30pm Sky Sports PL HD

Premier League: Tottenham Hotspur v Southampton Boxing Day action from Spurs’ temporary home of Wembley Stadium. Saints fans will be hoping their team is inspired by the surroundings as they are likely to be outclassed by their hosts.

More festive Premier League action, this time from St James’ Park as the Magpies take on Manchester City. It’s an exciting time to be part of the Toon Army with the proposed takeover likely to bring heavy investment to one of the proudest and most followed teams in English football. Currently, though, they are likely to struggle against City.

Sunday December 31 12 noon BT Sport 1 HD

Premier League: Crystal Palace v Manchester City Palace see out 2017 with a tough challenge against the Premier League’s pacesetters. City have opened up a decent gap at the top of the table and will see this game as a source of a further three League points. Palace need a minor miracle to arrest their current slump which has seen them rooted to the foot of the table. With just one win out of their first 11 ties, they are the favourites for automatic relegation.

Saturday December 23 12 noon ITV

Horse Racing: Ascot & Haydock Park Saturday December 23 5.30pm BT Sport 1 HD

Premier League: Burnley v Tottenham Hotspur Saturday December 23 7.45pm Sky Sports PL HD

Premier League: Leicester City v Manchester United Tuesday December 26 12 noon ITV

Horse Racing: Kempton Park & Wetherby

www.Sports4Bars.com

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com CLUB CRICKET25




HQ BUILDING THE BUSINESS

HQ BUILDING THE BUSINESS

This month HQ offers up a reminder on re-evaluating the bar for the festive season, stocking up on stalwarts as well as bringing premium products to the fore. Also at the fore for November, we examine the impact of staff DBS checks and answer questions on personal and premises licenses. We also examine the Government’s response to the Post Legislative Scrutiny of the Licensing Act 2003. Finally, are you convinced that you are maximising your buying power? Time to test out the theory with HQ’s Better Buying service.

Dealing with DBS checks DBS checks– Disclosure and Barring Service checks (formally known as a CRB Check) – are vitally important for many clubs. But handling confidential data – particularly when it comes to recruitment – can present a number of challenges, says Michelle Mellor, Managing Director at Personnel Checks who offers the following advice on how to handle confidential information in the best way possible. It is important to educate your team on the importance of handling data to ensure confidence that you won't have to face any of the legal implications of a data leak. How should you keep DBS data private? First and foremost, in line with the DBS code of practice, businesses need a formal written policy on the secure handling of any information provided. Employers would usually request DBS checks for successful job applicants, at which point they must make the details of this policy available to the applicant in question. The employer must handle all information provided to them by DBS in line with the obligations under the Data Protection Act 1998.

limited to those who are entitled to see it as part of their duties. How long are clubs allowed to keep hold of DBS data? Once a recruitment decision has been made, organisations should not keep disclosure information for any longer than is absolutely necessary. This is generally for a period of up to six months to allow for the consideration and resolution of any disputes or complaints.

What can a club do with DBS data? To keep a record, clubs that receive DBS information can look at: • The date of issue of a disclosure. • The name of the subject. • The type of disclosure requested. • The position for which the disclosure was requested. • The unique reference number of the disclosure. • The details of the recruitment decision taken.

How should the information be disposed of? The information should be destroyed via secure means, i.e. by shredding, pulping or burning. Employee files should be kept in a secure, locked cabinet and access should be restricted to trusted individuals. In line with regulations, DBS reports should be securely destroyed after six months.

What can’t a club do with DBS data? A club cannot reproduce a DBS certificate or related information in such a way that it infers that it is a certificate issued by DBS. Disclosure information should never be kept on an applicant’s personnel file and should be kept separately and securely in a lockable, non-portable storage container with access strictly controlled and

What are employers legally allowed to do if they find criminal information on a DBS check? The DBS code of practice states that employers must ensure that all applicants for relevant positions are notified in advance of the requirement for a disclosure. Employers should also notify all applicants of the potential effect of a criminal record history on the

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recruitment and selection process and any recruitment decision. The content of the disclosure should be discussed with the applicant before withdrawing any offer of employment. As outlined in the Recruitment of Ex-Offenders Act 1974: ‘All employers must treat Disclosure and Barring Service (DBS) check applicants who have a criminal record fairly and not discriminate automatically because of a conviction or other information revealed.’ What should a club do with an employee who leaks DBS data? A leak of any applicant’s personal information should mean disciplinary action against the employee responsible. This could even lead to the termination of that employee’s contract. It is an employer’s responsibility to ensure all staff understand their responsibility when handling confidential data and the consequences they should expect if they breach guidelines. Before any disciplinary action can begin, however, a full and proper investigation should take place to determine whether formal procedures are necessary. Breach of confidentiality is gross misconduct, and the club in question must make a decision based on the severity of the breach.


Be prepared – advice for the festive season E

ach drinks category plays a distinct role at Christmas but the share does shift between the categories compared to the average of the year, so understanding which categories play which role will help determine effective management leading into Christmas. During December your members – and guests go out more and drink more of their favourite drinks. Mainstream segments across drinks categories tend to show the greatest uplift, generally because they’re seen as a safe choice in a busy ontrade environment; people instinctively revert to what they know best and look for session-able drinks. Those who don’t frequent the club as often (but are drawn there at Christmas) tend to revert to big well-known brands, so visual reminders of these connected to an occasion can drive footfall. Why it pays to display The fridge plays an important role at Christmas with easy drinking packaged products playing a distinct role delivering speed of serve and sessionability. Ensure your packaged offering is clearly visible during party season. Premium offer and upselling Members often look to treat themselves over the

festive period. Trade-up behaviours when people are in ‘treat mode’ are important to draw attention to, so premium products should be placed on the bar with space around them. On premium pricing, ensure that the pricing ladder is in place to help people find a trade-up that is not too far away from what they currently drink (for example 15p-40p trade up tiers). This also compensates for the reduced volume per occasion compared to mainstream drinks.

Marketing and Point of Sale Wet-led clubs see the greatest up-lift at Christmas so ensure people see your club as part of their occasion. Christmas Eve, Christmas Day, New Year’s Eve, Black Friday – prompt trade with targeted member communication around these occasions. Highlight your most important and profitable products on your back bar display with Point of Sale. Closer to New Year’s Eve emphasise your packaged range and get people noticing the fridge. Finally, whilst your regulars will be going out more and enjoying their favourite drinks more often, don’t forget that less-frequent members will be visiting your outlet due to the range of social occasions that December has to offer. This

presents a great opportunity to showcase the best that your club has to offer and potentially prompt repeat visits.

Fast facts about Christmas – did you know...? • There are around 42,000 chefs, 22,000 kitchen assistants, 15,000 waiting staff and 13,000 bar staff working on Christmas Day. (The Trade Union Congress.) • Recruitment is on average 47% up during November and December in the hospitality industry. (The Change Group, 2016.) • Hospitality workers only manage to sleep for an average of five to six hours a night over the Christmas period. (Matthew Clark, 2016.) • Hospitality staff will work an average of 28 hours’ overtime over Christmas. In the equivalent time behind the bar or in the kitchen, a member of staff could pour 840 pints of Guinness or cook 168 steaks. (Big Hospitality, 2016.)

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HQ BUILDING THE BUSINESS

Legal eagle HQ BUILDING THE BUSINESS

I have a premises licence and have been told that I do not have the correct notices displayed. I can sell alcohol and provide entertainment and late night refreshment. What notices should be displayed? The best way to respond is to provide a check list of the notices which are required: • Licensing Act 2003 – the summary or a certified copy of the premises licence. • Licensing Act 2003 – Notice specifying the nominated person (if applicable) who has custody or control of the full premises licence. • Licensing Act 2003 – Notice making customers aware of the availability of small measures of alcohol required under the mandatory conditions. • Weights and Measures (Intoxicating Liquor) Order 1988 – notice identifying the quantities in which some spirits (gin, rum, vodka and whisky) and wine are sold. • Consumer Protection from Unfair Trading Regulations 2008 – requires operators to make menus and prices readily available and to include information sufficient to enable a customer to make an informed choice. • Children and Young Persons (Protection from Tobacco) Act 1991– in premises where tobacco is sold a prominent notice stating: ‘IT IS ILLEGAL TO SELL TOBACCO PRODUCTS TO ANYONE UNDER THE AGE OF 18’. • Smoke-free (Signs) Regulations 2012 – a ‘no smoking’ sign to be displayed in the premises. • The Companies (Trading Disclosures) Regulations 2008 – If applicable, the company name should be displayed at the premises where it can be seen by visitors. • Data Protection Act 1998 – If CCTV is in operation, a notice informing customers that they are in an area which is covered by the system. • Health and Safety Information for Employees

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This month we focus on premises licences, personal licences and displaying correct notices. Legal Eagle David Lucas offers the following advice.

Regulations 1989 – a notice containing details of relevant health and safety law must be displayed if employees have not been individually provided with this information. • The health and safety policy statement of the business must also be displayed in a prominent position where it can be easily read by employees. If CCTV is in operation, you need to put up a notice informing customers that they are in an area which is covered by the system.

• Employers’ Liability (Compulsory Insurance) Act 1969 – a copy of the employer’s liability insurance certificate must be displayed. • The Regulatory Reform (Fire Safety) Order 2005 – requires notices on fire safety equipment and signage for locations of escape routes and fire safety equipment which are easily seen and understood.


• EU Food Information for Consumers Regulation (No. 1169/2011) – food businesses should declare the presence – whether for use as an ingredient or a processing aid – of any of the 14 major allergens listed in the Regulation. • Any other notices or signs which are required as a result of a specific condition attached to an individual premises licence. For example, a notice requiring customers to leave the premises quietly. Please could you provide a general checklist for those like me who hold a premises licence which includes the authority to sell alcohol? A checklist is always a good idea and I hope you and readers will find the following one useful. • Display the summary of the premises licence in a position where it can easily be read by customers.

nominated to have custody of the premises licence other than the licence holder. • Ensure that the licence contains the correct details for the premises licence holder and the designated premises supervisor.

licence holder must be present whenever alcohol is sold. There is no requirement for a personal licence holder to be on the premises when alcohol sales take place provided that the necessary authorisation has been given to the persons making the alcohol sales.

• Be familiar with the terms of the premises licence and ensure that the premises are operated in accordance with the hours, activities and conditions (including the mandatory conditions) applicable to the licence.

I am a personal license holder but have to split my time between venues. I know that I can authorise the sale of alcohol in my absence but just wanted to be certain that I’m doing this in the correct/required way?

• Ensure that any CCTV system is properly operational and, if appropriate, complies with the terms of the conditions contained in the premises licence.

There is no prescribed way in which this authorisation may be given. It may therefore be verbal or in writing. It is strongly recommended, however, that the authorisation is in writing to ensure that it can be produced in evidence should any issue arise, for example in connection with a test purchase exercise. There are a number of ways in which a written authorisation may be provided. An individual authorisation could be given in the form of a letter or notice to each member of staff involved in the sale of alcohol, with a copy retained by the employer. A list of authorised persons signed by a personal licence holder could be kept at the licensed premises. This would need updating whenever there is a change in personnel. If a rota of bar staff is produced, it could contain a statement that all named individuals are authorised to sell alcohol and be signed by a personal licence holder.

• Ensure that there is always a member of staff present when the premises are trading who can operate the CCTV system and transfer images to a suitable format for the authorities on request.

• Display a notice specifying the person (if any) • Ensure that all members of staff including managers and, if appropriate, door staff are familiar with the conditions of the licence, licensable activities and trading times. • All staff should be familiar with the law prohibiting the sale of alcohol to under 18s. • All staff should be familiar with the law prohibiting the consumption of alcohol by under 18s, subject to the following exception. • Ensure that all members of staff are aware of the law in relation to 16 and 17 year olds which allows them to consume beer, wine or cider provided it has been purchased by an adult for consumption by them with a table meal at which an adult is present. • All staff should be familiar with the law prohibiting the sale of alcohol to a person who appears to be drunk. • Keep a detailed record of all staff training (both induction and refresher) relating to the sale of alcohol and other relevant responsibilities. • Ensure all relevant staff are aware that they are authorised by a personal licence holder to sell alcohol (see below). • Ensure that staff are familiar with all relevant operational policies, especially those concerning age verification in order to prevent underage sales. • All personal licence holders must notify the council of any change to their name and/or address. Every premises licence that authorises the sale of alcohol is subject to a mandatory condition which requires every supply of alcohol to be made or authorised by a personal licence holder. This does not mean that only personal licence holders are allowed to sell alcohol or that a personal

CONTACT DETAILS Fraser Brown Solicitors 84 Friar Lane, Nottingham NG1 6ED e. dlucas@fraserbrown.com t. 0115 959 7139 mob. 07973 899398

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HQ BUILDING THE BUSINESS

HQ BUILDING THE BUSINESS

T

he government’s response to the Select Committee (SC) on the Post Legislative Scrutiny of the Licensing Act 2003 is too extensive to repeat in full here but at HQ we have selected a number of key recommendations from the Select Committee and excerpts of the government’s response. (For the full document visit www.gov.uk/Government/publications.) Recommendations and responses surrounding the Late Night Levy will be covered in the December issue. SC recommendation 1: We think it unfortunate that in the 11 years since the full implementation of the Licensing Act there have been piecemeal amendments made by nine different Acts of Parliament, a large number of significant amendments made by other Acts and by secondary legislation, and further changes to licensing law and practice made by amendment of the section 182 Guidance. (Paragraph 54) Government response: The Government notes the Committee’s concerns. It is important to ensure that the Act remains flexible and responsive to emerging trends and issues. The changes made both to the Act and to the guidance reflect concerns highlighted by partners and those responsible for implementing the legislation and have, in our view, served to make the legislative framework stronger and more effective.

SC recommendation 3: Assuming that minimum unit pricing is brought into force in Scotland, we recommend that once Scottish Ministers have published their statutory assessment of the working of MUP [Minimum unit pricing], if that assessment demonstrates that the policy is successful, MUP should be introduced in England and Wales. (Paragraph 86) Government response: Minimum unit pricing remains under review. Subject to the outcome of the legal case between the Scottish Government and the Scotch Whisky Association and any subsequent decision of the Scottish Government to introduce a minimum unit price for alcohol; the Government will consider the evidence of its impact once it is available. SC recommendation 7:

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Licensing Act In April this year we reported on the findings of The Select Committee on the Licensing Act 2003. The Select Committee heard evidence from the club sector and industry as a whole and presented its findings to the government. The government has now issued its response. We believe that the debate and the consultation on transferring the functions of licensing committees and sub-committees to the planning committees must start now, and the pilots must follow as soon as possible. (Paragraph155) Government response: The Government recognises that the recommendations this Committee has made about the relationship between licensing and planning is the start of a debate. We acknowledge that others are interested in there being further consideration of whether, and how, licensing and planning could work better together and where there is good practice within planning that could be applied to licensing. Local planning authorities have a duty to determine planning applications in line with their local plan, policies and other material considerations. However, local authorities in England are not explicitly required by statute to have a planning committee (although there are statutory requirements on the make-up of local authority planning committees in Wales); whereas licensing authorities are required to establish committees by the Act. It should be noted that in some areas a planning authority may not be coterminous with the licensing authority. In some English local authority areas there are planning committees and licensing committees made up of the same committee members, or subsets of the same members. It is a matter for local authorities to determine the best arrangements for their area, taking into account the needs of their communities and to provide value for money to the taxpayer. It is up to local authorities to determine how they organise committees to deliver their statutory functions and we do not intend to take the approach recommended by the Committee at this time. Section 7 (5) of the 2003 Act already allows that where a matter relates to a licensing function and to another function of the local authority (for example, planning), the matter may be referred to either committee. This allows for the licensing committee to discharge functions other than licensing matters, and vice-versa, for a planning committee to discharge a licensing function. However, the Committee raises important points in its report on the effectiveness and consistency of implementation of licensing processes and decision making. We accept that improvements could be

made in some local areas and that the synergies between planning and licensing should be part of an ongoing discussion about how we can support local improvements. Instead of transferring the functions of licensing committees to planning committees, we are focusing on improving training and providing stronger guidance on how licensing hearings should be conducted.


The basic structures of the planning and licensing system are similar and our focus will be on improving how the two regimes communicate and interact at local level. There is good practice in many local areas that we will disseminate and build on, for example whether there is additional support that local residents could be given to frame and present their concerns about a licensing application to the committee effectively. The local planning authority is already listed in the Act as a responsible authority and therefore has a statutory role in considering applications for the grant, variation or review of a premises licence. SC recommendation 8: Licensing authorities should publicise the reasons which have led them to settle an appeal, and should hesitate to compromise if they are effectively reversing an earlier decision which residents and others intervening may have thought they could rely on. (Paragraph 173) Government response: We agree that there should be transparency around the decisions made on

licensing appeals, in particular for local residents who may have attended a hearing and expect the decision to be implemented. Our view is that any decision by a local authority should be justified with clear reasons and, where a case is settled out of court, this is just as important as publicising the original outcome of the review hearing... We do not consider it necessary to legislate to this effect. The section 182 guidance states that “It is important that a licensing authority should give comprehensive reasons for its decision in anticipation of any appeals. Reasons should be promulgated to all the parties of any process which might give rise to an appeal under the terms of the 2003 Act.” We will amend the guidance to extend this principle to decisions made after a hearing. SC recommendation 9: We recommend that appeals from licensing authorities should no longer go to magistrates’ courts, but should lie to the planning inspectorate, following the same course as appeals from planning committees. This change is not dependent on the outcome of our recommendations on the licensing function, and

should be made as soon as possible. Government response: The Government notes the Committee’s comments on the appeals process. We do not intend to change the system so that licensing appeals no longer go to magistrates’ courts but lie to the planning inspectorate. However, we accept the Committee’s findings that the licensing appeals system could be improved and we are aware that some local areas find the system unwieldy and prone to delay. We will explore with partners whether there is good practice within the existing regime and from similar regimes that may offer some ideas for consideration. SC recommendation 17: We recommend that where on a summary review a licence is revoked and the livelihood of the licensee is at stake, magistrates’ courts should list appeals for hearing as soon as they are ready. (Paragraph 236) Government response: The Government cannot implement this recommendation because listing is a judicial responsibility and function... We have

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HQ BUILDING THE BUSINESS discussed this recommendation with HM Courts and Tribunals Service who will bring the select committee’s recommendation to the attention of the judiciary. SC recommendation 20: Coordination between the licensing and planning systems can and should begin immediately in all local authorities. The section 182 Guidance should be amended to make clear that a licensing committee, far from ignoring a relevant decision already taken by a planning committee, should take it into account and where appropriate follow it; and vice versa. (Paragraph 246) PW Government response: Planning and licensing are separate regimes that serve separate purposes. There may be overlapping considerations that are relevant both from a licensing and a planning perspective. Effective coordination is important to ensure that planning and licensing work together to produce better decision-making that supports the needs and aspirations of local communities. The Government encourages local authorities to take steps to achieve coordination where appropriate and to avoid contradictory decisions as far as possible... However, we recognise that coordination between systems is inconsistent and could be improved in many areas. We will revisit how this issue is presented in the section 182 guidance with a view to strengthening the call for consistency, wherever possible, in the assessment and approach of those matters that are considered by both regimes to support local authorities to make effective decisions. SC recommendation 22: Promotion of health and well-being is a necessary and desirable objective for an alcohol strategy, but we accept that it is not appropriate as a licensing objective. (Paragraph 261) Government response: The Government is committed to working with public health organisations and professionals, in particular Public Health England, to support local areas to tackle the public health harms associated with excessive alcohol consumption. Public health teams have an important role to play in the licensing system, and that is why they have a statutory role as a responsible authority under the 2003 Act. We believe there is much that can be done within the existing licensing framework...We are determined to continue to support an increased focus on public health engagement with licensing. We are working with public health stakeholders to ensure that the promising work underway in this area continues and that new evidence is considered to support future policy decisions. SC recommendation 26: We do not recommend that powers to ban superstrength alcohol across many premises simultaneously be granted to local authorities. (Paragraph 309) Government response: The Government does not

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intend to grant local authorities these powers. SC recommendation 28: We believe that proposed Group Review Intervention Powers, which would give local authorities the power to introduce mandatory blanket conditions on all premises in a particular area, should not be introduced. As a blanket approach to problems which can normally be traced back to particular premises, they are likely to suffer from the same problems as Early Morning Restriction Orders, and the same results can be achieved through existing means. (Paragraph 316) Government response: In the Modern Crime Prevention Strategy, the Government committed to consult on a group review intervention power (GRIP) to enable licensing authorities to consider the licensing conditions of a group of premises to address problems in a specific location. Where there are serious concerns about individual premises, licensing authorities will continue to use the existing review process; the group review intervention power would not itself result in the closure of premises. Before proceeding with a consultation on the introduction of a GRIP, the Government will explore whether similar measures could be achieved within the existing system. SC recommendation 29/30: We strongly believe that the Alcohol etc. (Scotland) Act 2010 offers a proportionate and practical basis for measures specifically regulating the off-trade. (Paragraph 321). AND: We recommend that legislation based on part 1 of the Alcohol etc (Scotland) Act 2010 should be introduced in England and Wales at the first available opportunity. In the meantime, the section 182 Guidance should be amended to encourage adoption of these measures by the off-trade. (Paragraph 322) Government response: The Government does not intend to introduce legislation based on part 1 of the Alcohol etc (Scotland) Act 2010. Research published to date on the impact of the provisions in part 1 of the Alcohol etc (Scotland) Act 2010 suggests that these restrictions have had a limited impact on the amount of alcohol sold by the offtrade and the manner in which it is sold. Although the research cited by the Committee, conducted by NHS Health Scotland and the University of Glasgow, suggests that the legislation was associated with a decrease in off-trade sales of wine in Scotland in 2013, other studies have shown little or no impact. Research showed that following the ban on multi-buy promotions, households bought alcohol on more occasions but bought fewer products per shopping trip. The PHE Evidence Review also concluded that bans on price promotions are not as effective and are easily circumvented. The Act already includes a mandatory condition for all premises selling alcohol to have an age verification policy that must, as a minimum, require people who appear to be under 18 to produce identifi-

cation on request. Many licensed premises have adopted the challenge 21 or 25 scheme; we therefore do not consider it necessary to make this a legislative requirement. The industry signed up to support staff locally to take action, for example by introducing Challenge 25 as standard, in the Modern Crime Prevention Strategy. SC recommendation 31: Temporary Event Notices are used for a wide range of purposes, and the impact of a particular event on local residents cannot be reliably determined by whether they fall into broad ‘community’ and ‘commercial’ categories. We do not recommend the division of the current TENs system into ‘community’ and ‘commercial’. (Paragraph 344) Government response: We agree with the Committee’s view that changing the current system or introducing different systems for community and commercial events would be undesirable and the Government does not intend to introduce this division. SC recommendation 32: We recommend that licensing authorities be given the power to object to Temporary Event Notices, alongside police and environmental health officers. A system for notifying local councillors and local residents of TENs in a timely fashion should also be implemented. (Paragraph 349) Government response: The power to object to TENs is limited to police and environmental health teams to ensure the system remains light touch...The Government proposes that the section 182 guidance should recommend that licensing authorities consider how to bring TENs to the attention of residents who may be particularly affected, for example if there have been previous complaints about a premises (licensed or not). SC recommendation 35/36: Although it is difficult to know whether the inadequate recording of TENs is widespread among local councils, we recommend that the section 182 Guidance be strengthened and clarified with respect to the collection and retention of TENs. It should clarify what personal information should be retained and in which particular format. (Paragraph 357). AND: This information must be retained in a system allowing for its quick and easy retrieval, both by local authorities and by the public, and in such a way that local and national statistical data can be produced from them. The national GOV.UK platform should be used for receiving and processing TENs. (Paragraph 358) Government response: The Government collects statistics on the number of TENs and late TENs received, withdrawn, modified, and rejected. Section 8 of the Act requires all licensing authorities to keep a register containing a record of, among other things, each TEN received. Under Schedule 3 the licensing authority must also keep a record of any notice of withdrawal of a TEN, any counter notice to a TEN given following an objection by a


relevant person, any TEN received following modification and any copy of a TEN received following loss or theft of an original. If requested to do so a licensing authority must supply a person with a copy of the information contained in any entry in its register... The Government believes that the systems in place are sufficient, but agrees that guidance on the requirements for storing and retaining information should be strengthened and clarified and will amend the section 182 guidance accordingly. SC recommendation 38/39: We are convinced that licensing is a sufficiently specialist and technical area of policing, requiring a distinct and professional body of police licensing specialists. Although we are aware of the many demands currently placed on police resources, the proper and attentive licensing of premises has a considerable if sometimes indirect impact on public reassurance and wider aspects of crime and disorder. AND: We recommend the development and implementation of a comprehensive police licensing officer training programme, designed by the College of Policing. While we accept that such an undertaking will require additional funds, these costs will likely be more than offset if the quality of police licensing decisions is improved, thereby reducing the number of appeals and other corrective procedures. (Paragraph 388) Government response: The Government agrees that comprehensive training should be available to all officers required to undertake licensing duties. All probationary police officers currently undergo training in licensing issues as part of the basic training provided to all those joining the police force... The Government will work with the College [of Policing] and relevant partners to consider whether to commission this training in the future as part of our work to professionalise the licensing system. SC recommendation 42: We support the Government’s current move to transfer Cumulative Impact Policies (CIPs) from the section 182 Guidance and to place them on a statutory footing as this will introduce much needed transparency and consistency in this area. (Paragraph 409) Government response: Cumulative Impact Policies (CIPs) assist licensing authorities in carrying out their functions in relation to controlling the number or type of licence applications granted in an area where there is evidence of problems caused by high numbers of licensed premises concentrated in the area. Prior to these changes they have had no statutory basis and not all licensing authorities have been making effective or consistent use of CIPs...The Government is pleased that the Committee supports the move to put CIPs on a statutory footing in order to provide greater clarity, transparency and legal certainty about their use. SC recommendation 49: We believe it is appropriate that no Early Morning Restriction Orders (EMROs) have been introduced

and we recommend that, in due course, the provisions on EMROs should be repealed. (Paragraph 466) Government response: Although no licensing authorities have implemented an EMRO, we believe it is important to keep this tool available should any licensing authority wish to consider whether it is suitable for use in their area. SC recommendation 58/59: We believe that the Live Music Act 2012 is working broadly as intended, but that there is not presently a case for further deregulation, let alone the complete removal of all live music related legislation from the Licensing Act. (Paragraph 541). AND: We recommend that more be done to spread awareness of the provisions of the Live Music Act 2012 and its implications for licensed premises among local councils, licensed premises and local residents. (Paragraph 542) Government response: Music venues are a vibrant and vital part of society, culture and the economy and Government is keen to support and promote an environment in which the UK’s live music industry can continue to thrive. We want to encourage people to live in our towns and cities, while enabling small grassroots music venues to flourish – giving musicians and artists the opportunity to perform in front of a live audience and providing communities with valuable social and cultural attractions. Positive collaboration between the venues, local authorities and residents, including awareness raising, is key to supporting this important and dynamic sector. SC recommendation 61: We recommend that section 121 of the Police Reform and Social Responsibility Act 2011 be brought into force, and new Fee regulations made requiring licensing authorities to set licensing fees. (Paragraph 565) Government response: The Government is grateful to the LGA for the research they commissioned from the Chartered Institute of Public Finance and Accounting (CIPFA) into the costs of administering the 2003 Act. The data provided by the survey has greatly assisted the Government to come to its decision on whether to implement locally set licensing fees. It is clear from the survey that the costs of licensing vary significantly between licensing authorities and allowing fees to be set locally is not a simple answer to this issue. Although we acknowledge that for many licensing authorities the existing fees do not recover their costs, we also acknowledge the concerns raised by some smaller licensing authorities that the process of setting fees is complicated and resource-intensive. The Government intends to make no change to the existing fees in the immediate future. A revaluation of business rates came into effect in April 2017, resulting in increased rates for many licensed premises. This has had an additional impact in that some premises will have moved up a fee band, meaning that they have seen their business rates and

their licensing fees increase as a result. Pubs were offered some business rates relief in the recent budget24 and locally set licensing fees or an increase in the centrally-set fees would undermine the assistance that this rate relief has given licensees. The Government therefore considers that now is not the time to make changes to licensing fees. The policy will be re-considered in due course. SC recommendation 66: We believe the enforcement of section 128 and 132A of the Licensing Act 2003 would be facilitated by a national database of personal license holders, against which to check those who are convicted of violent offences. We recommend the creation of a national database of personal license holders for use by courts and licensing authorities, linked to the Police National Database. (Paragraph 594) Government response: The Government’s Modern Crime Prevention Strategy commits to encourage licensing authorities to share information about individuals and premises that have SP had their licences revoked...We consider it would be disproportionately complex, resource intensive and expensive for the Government, local authorities and magistrates’ courts to create and administer a database of all personal licences (there were over 650,000 in existence at 31 March 2016). Similarly, the Government does not accept the necessity to link any such database to the Police National Computer or the Police National Database (which is an intelligence handling system holding operational policing information provided by individual forces and not an evidential system)... The Government considers [existing] arrangements, alongside the new powers granted to licensing authorities, to be proportionate and adequate at present. SC recommendation 67: We do not recommend that licensing committees be given the power to suspend or revoke a premises licence for non-payment of business rates. (Paragraph 599) Government response: We welcome the recommendation of the Committee. Business rates must be paid by all businesses and there are already enforcement remedies available to local councils for the non-payment of those rates. In our view, linking the payment of business rates to the right to hold a licence to sell alcohol is not an appropriate route to enforcing payment of business rates.

More information For the full document visit https://www.gov.uk/government/publications/th e-government-response-to-the-report-from-thehouse-of-lords-select-committee-on-the-licensingact-2003

CLUB CRICKET 35

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HQ BUILDING THE BUSINESS

HQ BUILDING THE BUSINESS

Want to cut club spend while increasing efficiencies? Well now you can. Introducing HQ Building the Business. Completely free to clubs this new service involves no contracts and no costs, just better buying and better club business.

Welcome to HQ Building the Business F

rom utilities and energy savings to procurement and financial services, HQ Building the Business works with your club as a surrogate head office, helping you to boost club business. And by working with carefully selected club-supporting partners and suppliers, HQ Building the Business will save you valuable time and resources in the quest to save your club money, freeing up you and your committee to run an even more efficient club. You’re just three steps away from saving money.

Step 1 Free no-obligation audit – just call us or email us.

Step 2 Following our audit and discussions, if we believe we can help your club we will source the best deals available.

Frequently Asked Questions Q. What do I get when I become a member? A: You get a free and confidential audit of your club in those areas where you would like to find savings and efficiencies. This could be anything from utilities to phone bills and from food to club equipment. Q. What are the costs? A. There are no costs. HQ is free to join. Q. If I become a member, what are my obligations? A. There are no obligations for you or your club and no contracts. All we ask is that when we work with you, you are open about your current supplier situation.

suppliers we need to prove the value of a club to their business, but if we can help we will. Q. What are your club credentials? A. We’ve been working in the club sector for over 30 years in various roles. The launch of HQ Building the Business is the culmination of many years working with clubs and suppliers, from brewers and telecoms suppliers, to energy and water companies. Q. Do I need a face to face meeting? A. Not necessarily. A lot of the ground work can be done over the phone/email. Q. How do I become a member? A. Just email enquiries@hqbusiness.com, call 01753 272022 or use the form on the opposite page.

Q. Does the club need to have a minimum turnover? A. Our services are most suited to clubs with a minimum turnover of £100,000. This is because to secure the HQ Building the Business deals with

Step 3 Your club starts saving money. This is what we call a win win! So get in touch now and help us help you to make 2017 an even better year for your club and your members. You can call on 01753 272022, email enquiries@hqbusiness.com or use the form opposite.

Ryan Bezuidenhout, General Manager of Aviva Premiership Rugby contender, Worcester Warriors “My role is very much to ensure that the support mechanisms of an efficient stadium and business are in place. I’ve worked with David and his team to assist in delivering savings across the business at Worcester Warriors and I am delighted to recommend the team on a professional as well as personal level. Energy has been one of the biggest projects, and this procurement is delivering significant short and long term savings. There are plenty of people out there who claim they can do this; this team can. A large part of my role is about getting things done efficiently and effectively, hence why I value the straight talking, efficient and short sharp presentation of results. No fuss, no salesmanship, just a host of opportunities followed up by appropriate and helpful assistance to deliver the chosen projects; make the most of them.” • www.warriors.co.uk

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MEMBERSHIP FORM Yes I am interested in joining the no-cost, no-contract, no obligation HQ Building the Business club. Your name: _____________________________________

HQ BUILDING THE BUSINESS

Role in club: _____________________________________ Club name and address: _____________________________ _____________________________________________ _____________________________________________ Tel no: ________________________________________ Email: _________________________________________ Number of members: ______________________________ Turnover*:______________________________________

n All n Other (please list): _____________________________

Particular areas you are interested in?

_____________________________________________

*Turnover - this information is entirely confidential and is not shared with any other companies/agencies etc. It is HQ Building the Business’s measure as to how we can help you save money.

CLUB CRICKET 37

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HQ BUILDING THE BUSINESS – RACING CLUB

RacingClub HQ fixtures BUILDING THE BUSINESS

Club Cricket readers and their members can take advantage of discounted raceday tickets with our new Racing Club. To enjoy a our specially negotiated rates simply select your dates and send in the booking form.

F

rom flat racing to jumps, racedays are a great day out for members. Now you can make them even more enjoyable thanks to our specially negotiated club-only prices. HOW TO BOOK 1. Choose your raceday as listed on these pages. 2. Write a cheque for the correct amount made out to the racecourse. 3. Send the booking form and cheque made payable to the relevant racecourse to: Club Cricket Racing Club, ACP, 59/60 Thames Street, Windsor, Berkshire, SL4 1TX. 4. Deadline – please send the booking form and cheque at least four weeks in advance of the raceday. Tickets will be sent out once the cheques have been processed by the racecourse.

DONCASTER RACECOURSE – FREE TICKETS Attendees at the 2017 Club Awards and Gala Dinner on 30 November, being held at Doncaster Racecourse, will receive complimentary tickets to the following day’s racing. See page 23 for the booking form. 38 CLUB CRICKET


Haydock Park. That same jockey rode his final winner here too, 46 years later. His name? Lester Piggott. WETHERBY Last year 2,500 club people attended Wetherby Races at an event run and organised by the Club & Institute Union (CIU). The Union has its own race alongside Club Awards sponsors Dransfields – the Dransfields CIU Charity Raceday Handicap Hurdle. • Sat, 18 November: CIU Annual Charity Raceday – £16 CHEPSTOW Chepstow offers over 30 fixtures each year. The picturesque course combines both flat and jump racing with highlights including October’s Jumps Festival and December’s Welsh Grand National. The lefthanded undulating course is a circuit of just under two miles (3,200 m) with a finishing straight of five furlongs (3,300 ft; 1,000 m), five fences on the chase course and 11 fences on a complete circuit. • Sat, 9 December: Christmas Party Raceday – £15 • Wed, 27 December: Welsh Grand National – £22 • Sun, 7 January: Winter Racing – £15 • Wed, 21 March: Winter Racing – £15 Did you know? At a two-day meeting in 1933 Gordon Richards rode into the record books by partnering the winners of 11 consecutive Chepstow races. DONCASTER Doncaster Racecourse, venue for this year’s Club Awards, hosts two of Great Britain's 31 Group 1 flat races, the St Leger Stakes – the world’s oldest classic horse race – and the Racing Post Trophy. The course has the distinction of both starting and ending the flat season on turf. • Fri, 1 December: Winter Afternoon Racing – FREE to Club Awards attendees • Sat, 2 December: Winter Afternoon Racing – £9.50 • Fri, 15 December: Winter Afternoon Racing – £7.25 • Sat, 16 December: Winter Afternoon Racing – £9.50 • Fri, 29 December: New Year’s Raceday – £9.50 • Fri, 26 January: Sky Bet Chase Meeting – £9.50 • Sat, 27 January: Sky Bet Chase Meeting – £9.50

HAYDOCK PARK Situated equidistant between Liverpool and Manchester, Haydock Park is one of the finest viewing courses in Britain. Racing under both codes is of a very high standard and is well regarded by trainers looking to educate their younger horses. • Sat, 25 November: Betfair Chase – £12.50 • Wed 6 December: 1750 Day – £9.50 • Sat, 23 December: Tommy Whittle Chase – £11.50 • Sat, 30 December: The Last Fling – £11 • Sat, 17 February 2018: Jump Racing – £11 • Wed, 21 March 2018: Jump Racing – £11 • Sat, 31 March 2018: Jump Racing – £11 Did you know? In 1948 a 12 year-old boy rode his first winner at

Did you know? The Romans began the Wetherby story racing Arab horses at a place called Netherby, a few miles upstream from the existing course.

Club Cricket Racing Club Booking Form Number of tickets required (minimum 6) __________

Price per ticket £______

Racecourse: ___________________________________________________________________ Date of meeting: _______________________________________________________________ Cheque enclosed ( and made payable to the racecourse) for £________ Contact and club name: __________________________________________________________ Club address: __________________________________________________________________ ____________________________________________________________________________ _________________________________________________ Postcode: ___________________

Did you know? Doncaster is one of the oldest established centres for horse racing in Britain, with records of regular race meetings going back to the 16th century. In 1600 the corporation tried to put an end to the races because of the number of ruffians they attracted, but by 1614 it acknowledged failure and instead marked out a racecourse.

Daytime telephone number: _______________________________________________________ Email address: _________________________________________________________________ Please send this booking form plus cheque (made payable to the relevant racecourse) no later than four weeks before the meeting date to: Club Cricket Racing Club, ACP, 59-60 Thames Street, Windsor SL4 1TX

CLUB CRICKET 39

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LIVE SPORTING FIXTURES FROM

The best of Sunday December 10, 4.30pm – Sky Sports PL HD

Premier League: Manchester United v Manchester City Old Trafford is the venue for one of the biggest matches of the year as Jose Mourihno’s United side welcomes their cross-city rivals for a Premier League tie. Back in September it was the blue half of the city who were celebrating as Pep Guardiola’s team prevailed by 2-1.

December may be the month for peace on earth and goodwill to humankind, but some major sporting rivalries will also be unfolding on our TV screens. Saturday December 9 12.30pm Sky Sports PL HD

Saturday December 16 5.30pm BT Sport 1 HD

Premier League: West Ham v Chelsea

Premier League: Manchester City v Tottenham Hotspur

West Ham are coming to terms with the post Slaven Bilic era with David Moyes now calling the shots as the new manager on a short-term contract.

A much-anticipated game with stars aplenty on both sides. Harry Kane has been in talismanic form for Spurs and the City defence will have their work cut out trying to keep the England star under wraps.

Sunday December 10 12 noon BT Sport 1 HD

Premier League: Southampton v Arsenal

Tuesday December 26, 12 noon – ITV

Horse Racing: King George VI Chase, Kempton Park One of the standout highlights of the racing year, the Boxing Day meeting at Kempton Park. The feature race is the King George VI Chase, run over three miles by four year olds and over, which has been won in the past by such all-time greats as Desert Orchid (four times) and Kauto Star (five times).

A Sunday lunchtime kick-off at St Mary’s Stadium as Saints host the Gunners. Arsenal will expect to gain some points here against a struggling home side. Sunday December 10 2.15pm Sky Sports PL HD

Premier League: Liverpool v Everton The first of the day’s two North West derbies sees Anfield staging this Premier League tie between Liverpool and their closest rivals Everton. Can Wayne Rooney inspire the Blues to a famous victory?

Sunday December 31, 12 noon – BT Sport 1 HD

Premier League: Crystal Palace v Manchester City The Premier League concludes for 2017 with Crystal Palace hosting Manchester City at Selhurst Park. Palace are the favourites to head down to the Championship at the end of the season but can they start their fightback with a win against high-flying Manchester City? It seems unlikely but not entirely impossible with Palace in something of a desperate situation.

Sunday December 17 2.15pm Sky Sports PL HD

Premier League: West Bromwich Albion v Manchester United The Baggies face a daunting task as they welcome United to the Hawthorns, given their relatively lowly standing in the Premier League table. Friday December 22 7.45pm Sky Sports PL HD

Premier League: Arsenal v Liverpool An intriguing clash at the Emirates sees the Gunners take on Liverpool. On paper the two sides are evenly matched but Arsenal will hope that home advantage will give them the edge.

Sunday December 10 4.30pm Sky Sports PL HD

Friday December 22 7.45pm BT Sport 1 HD

Premier League: Manchester United v Manchester City

Aviva Premiership Rugby: Worcester Warriors v London Irish

The second huge derby of the day sees Jose Mourinho facing off against Pep Guardiola in the tactical stakes. This could well be a classic or, alternatively, it could be a nil-all draw with the sides cancelling each other out.

A basement clash in the Aviva Premiership as the two bottom teams face off at Sixways. It’s hard to see the Warriors prevailing here given their abysmal record so far this season.

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com 42 CLUB CRICKET


December’s live sport ALSO COMING UP...

Arsenal v Liverpool, Friday, December 22, 7.45pm, Sky Sports Premier League HD

Saturday December 9 12 noon ITV

Horse Racing: Sandown & Aintree Monday December 11 8pm Sky Sports Football HD

Championship Football: Reading v Cardiff City Friday December 15 12 noon ITV

Horse Racing: Cheltenham International Meeting

Saturday December 23 12.30pm Sky Sports PL HD

Wednesday December 27 12 noon ITV

Saturday December 30 4pm BT Sport 1 HD

Premier League: Everton v Chelsea

Horse Racing: Kempton Park & Chepstow

Aviva Premiership Rugby: Harlequins v Northampton Saints

The Toffees’ pre-season optimism has given way to quiet desperation as the team continues to inhabit the lower reaches of the table. It’s hard to see them matching the all-round game of the defending champions. The return of Wayne Rooney to his home club has been fairly underwhelming and the Goodison Road faithful will be praying that the former England star can enjoy a better second half to the season than he experience in the first half.

Some top National Hunt racing action from Kempton Park and Chepstow. At Kempton, it’s Day 2 of the King George VI Meeting while at Chepstow it’s the Welsh Grand National. The 2016 winner was Native River, ridden by Richard Johnson and trained by Colin Tizzard.

What could be better to round off the year than a helping of Aviva Premiership rugby? Neither side has been particularly consistent this season but on their day play a fast brand of attacking rugby which could conjure up a number of tries.

Wednesday December 27 7.45pm Sky Sports PL HD

Premier League: Newcastle United v Manchester City

Tuesday December 26 12.30pm Sky Sports PL HD

Premier League: Tottenham Hotspur v Southampton Boxing Day action from Spurs’ temporary home of Wembley Stadium. Saints fans will be hoping their team is inspired by the surroundings as they are likely to be outclassed by their hosts.

More festive Premier League action, this time from St James’ Park as the Magpies take on Manchester City. It’s an exciting time to be part of the Toon Army with the proposed takeover likely to bring heavy investment to one of the proudest and most followed teams in English football. Currently, though, they are likely to struggle against City.

Sunday December 31 12 noon BT Sport 1 HD

Premier League: Crystal Palace v Manchester City Palace see out 2017 with a tough challenge against the Premier League’s pacesetters. City have opened up a decent gap at the top of the table and will see this game as a source of a further three League points. Palace need a minor miracle to arrest their current slump which has seen them rooted to the foot of the table. With just one win out of their first 11 ties, they are the favourites for automatic relegation.

Saturday December 23 12 noon ITV

Horse Racing: Ascot & Haydock Park Saturday December 23 5.30pm BT Sport 1 HD

Premier League: Burnley v Tottenham Hotspur Saturday December 23 7.45pm Sky Sports PL HD

Premier League: Leicester City v Manchester United Tuesday December 26 12 noon ITV

Horse Racing: Kempton Park & Wetherby

www.Sports4Bars.com

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com CLUB CRICKET43


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ASK THE EXPERTS – INDUSTRY INTERVIEW

A word with Club Insure’s Broking Director Steve Fleming recently celebrated his 15 year anniversary with Club Insure. With 25 years’ experience in the industry, the Broking Director shares his thoughts on the industry in general and the future of the late night leisure and hospitality trade.

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stablished in 1998, Club Insure (formerly NDML) are considered to be the Premier Insurance Broker for the late night leisure and hospitality industry. We provide comprehensive insurance for all manner of late night leisure and associated businesses, currently dealing with over 3,000 sports, social and WMCs and growing every day. In a society that is heavily influenced by the “no win, no fee” culture, it is ever more important that companies trading in the leisure industry have adequate cover for all aspects of their business. Unfortunately, due to the diverse trading styles and activities of the industry, both physical and legal risks are probable as the general public become more aware of their rights. Club Insure are fully aware of the litigious culture and thus offer bespoke, tailor-made policies specifically designed to meet the individual requirements of our various clients. We boast being able to place an inexhaustive list of insurance needs, many of which are exclusive products unattainable through any other broker in the UK. Awards Following on from our successes in 2015 where we won Schemes Broker of the Year, UK Broker Awards, Commercial Broker of the Year at the Commercial Insurance Awards and Modern Claims Awards and the UK Claims Excellence Award for Customer Care Initiative we have in 2017 so far been Highly Commended as Broker Team of the Year at the Modern Claims Awards and we have won Claims Training Initiative at the Insurance Times Claims Excellence Awards. The awards highlighted the level of service provided by Club Insure; our employees were recognised for their professionalism, knowledge and experience. The challenges Whilst Club Insure continues to grow its client base in terms of numbers, it is clear that the turnover in venues and operators around the country is relatively high; much of our time is spent keeping abreast of which venues are opening/closing or changing hands. As with all industries the insurance market is highly competitive but often that competition

comes from brokers or insurers who are inexperienced in or unsuited for the late licensed leisure trade. Whilst it might be easier for clubs to seek advice on their insurance through online facilities or high street brokers, I’m often finding they are under insured or inadequately covered; this is incredibly dangerous in such a litigious society and can be detrimental to their business in the event of a claim. It is imperative that operators seek professional, honest advice from brokers who are both experienced and operate with integrity. The cheapest quote initially often turns into the most expensive in the long term. Club Insure’s position As the official broker to the Association of Conservative Clubs, National Union of Liberal Clubs, National Union of Labour & Socialists Clubs & CISWO, Club Insure are constantly seeking innovative risk management techniques and working practices. We take a strong stand on spurious liability claims and work with the client’s best interest at heart. We understand our clients’ insurance and risk management requirements. We have worked over this period to develop our products to accommodate the ever changing needs and demands of our clients with our products ranging from property and liability cover for traditional bars and clubs, to event cancellation insurance for overseas dance festivals. As well as experienced insurance specialists, Club Insure provide in-house account handlers and

award winning claims managers, which allows for constant communication between us and our customers. The ethos behind our company remains the same; a customer focused specialist insurance broker which prides itself on an ability to provide lasting and effective products to our range of clients.

MORE INFORMATION Club Insure covers all aspects of club insurance from start to finish, with Account Handlers and Claims Managers under one roof. Contact the company for: • Health & Safety Audits • Risk Assessments • Manual Handling Assessments • COSHH Assessments • Fire Risk Assessments • Fire Safety • Method Statements • Staff Handbooks Victoria Romero-Trigo, Director Club Insure Ltd Romero House, 8 Airport West, Lancaster Way, Yeadon, Leeds LS19 7ZA e. Victoria.romero-trigo@club-insure.co.uk t. 0844 488 9204 www.club-insure.co.uk

CLUB CRICKET 45

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ASK THE EXPERTS – TRACKING PREVENTION

Gauging the impact of Apple’s IOS update Apple’s software updates have caused much debate in the media industry recently. The recent IOS 11 update has introduced a new feature known as Intelligent Tracking Prevention. Larrytech explores the impact it may have on the digital industry.

T

he new feature introduced by Apple aims to reduce cross-site tracking by further limiting third-party cookies and other website data. Machine learning is used to identify trackers, segregate cross-site scripting data and stop users from being tracked by third parties and therefore preventing many re-targeting ads. Sam Vining, iCrossing, head of data and analytics, explains how the technology works: “The 24hour exemption period from cookie partitioning is designed to enable scenarios where users may use their log-in information from one domain on another website or service. “After 30 days (without a subsequent interaction) the cookies will be purged completely from the user’s device. What this means is the cookies that advertisers rely on for measurement will be unavailable after 30 days, and cookies for targeting and re-targeting in media will be unavailable after 24 hours.” Personalisation is at risk We talk a lot about personalisation, and how critical it is for user experience in the media industry. So, with a change in standards for cookies how will digital companies innovate to build content, services and ads that are personalised for users and remember their visits? In the US alone Safari accounts for over 50% of the mobile web browsing market, according to Statista. Apple’s response Apple argues that people have the right to privacy. In a statement they said: “Ad tracking has become so pervasive that it is possible for ad tracking companies to re-create the majority of a person’s web browsing history. This information is collected without permission and is used for ad re-targeting, which is how ads follow people around the internet.” In terms of Intelligent Tracking Prevention, Apple states ‘it does not block ads or interfere with legitimate tracking on the sites that people actually click on and visit. Cookies for sites that you interact with function as designed, and ads placed by web publishers, will appear normally’.

46 CLUB CRICKET

What does this mean in practise? 0 – 1 day: When a user visits a website deemed as a first-party domain, (top domain) Intelligent Tracking Prevention sees this as a signal that the user is interested in the website. For the first 24 hours, the cookies can be used in a 3rd-party context. 1 – 30 days: Cookies can’t be used in a 3rd-party context. If the user hasn’t interacted with the website in the last 24 hours, the cookies will be kept but they’ll be partitioned. This allows the users to stay logged in even if they only visit occasionally, but blocks cookies being used for cross-site tracking. 30 days +: After 30 days, the cookies will be purged.

What do you make of this feature – either as the club’s webmaster or as a user? Do you agree with cookie restrictions changing? Answers on a postcard please – or better still on an email! – to info@clubmirror.com.

MORE INFORMATION If your bounce rate is high and you are unsure what you can do to combat the problem contact Larryetch via www.larrytech.com/ contact. Alternatively use this QR code. Larrytech Ltd, 44 Newton Road, Tunbridge Wells, Kent TN1 1RU

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ASK THE EXPERTS – DEALING WITH THEFT

Theft – it isn’t always a stranger Theft by an employee or club official is, thankfully, relatively rare but nonetheless we see a number of these claims every year. These crimes are particularly upsetting as they are often committed by people considered to be close friends. Discovering that money or stock is missing often comes as a massive shock, says Andy Kitchener Aon UK Limited.

W

e all think we are reasonable judges of character and these situations often leave you questioning your own judgement and wondering how you could be so wrong. Of course, these matters can be extremely delicate in that they affect personalities within the club so care needs to be taken. From an insurance perspective, what should you do if you suspect internal theft is going on? 1. You should always contact the police in the first instance. 2. You should then contact your insurance broker to report the claim. 3. You should then call your insurer’s legal expenses team to again report the incident and obtain any advice from them regarding disciplinary action to be taken against the employee/official. Fidelity Guarantee insurance is a policy designed to cover you for the loss caused by fraud, theft or dishonesty of an employee. For an insurer to ensure claims are paid promptly and without incident then you will need to comply with all conditions of your insurance policy. No matter who provides your club insurance there will be conditions attached and these can change over time so should be reviewed each year. Making the small print BIG print so to speak. As you renew your policy it is a good time to speak to your broker or your insurer to make sure you are aware of any changes that impact your policy. It is important to realise that Fidelity Guarantee cover is on a claims made basis meaning the policy

in force at the time any theft is first discovered is the policy that will deal with the claim. You can usually include monies stolen fraudulently in the preceding 24 months within that claim even if you were with a different insurer during that time. We thought it would be useful to highlight some typical conditions which may appear in policy wording. You should of course refer to your own club’s policy wording for a definitive guide. There will be special conditions which make you aware of the checks and systems you should have in place. If you aren’t operating in this way then the claim could be repudiated. For example, one of the most common reason a claim can be rejected is when a club have failed to get adequate written references for employees or officers. Typical conditions include: • When you discover any act which may give rise to a claim you should immediately take steps to prevent further loss. • Before engaging any employee or club officers a satisfactory written reference should be obtained covering their previous employment. This may need to be produced in the event of a claim. With some club insurance policies, you may only need to obtain references for new employees taken on after the policy starts. But for most insurers you’ll need to have references for everyone. As ever you should always clarify this with your broker or insurer. • There could be a stipulation that money is handed to an authorised employee or banked within a specified time frame, e.g. 24 hours or within

three days of receipt. • Cash book entries and other records of money received should be fully checked on a regular basis. This is often stipulated as every month at least. • Often there is a condition that stock should be independently and physically checked at least annually. You should be aware of some of these conditions before a claim is made rather than afterwards when it may be too late. It is important to make sure that you understand your obligations and discuss them with your broker if necessary.

CONTACT DETAILS If you have any questions about this article contact Andy Kitchener, Regional Client Manager, Aon UK Limited.?t. 07714 180 551 e. andrew.kitchener@aon.co.uk. Aon UK Limited is authorised and regulated by the Financial Conduct Authority. Whilst care has been taken in the production of this article and the information contained within it has been obtained from sources that Aon UK Limited believes to be reliable, Aon UK Limited does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of the article or any part of it and can accept no liability for any loss incurred in any way whatsoever by any person who may rely on it. In any case any recipient shall be entirely responsible for the use to which it puts this article. This article has been compiled using information available to us up to 24 October 2017.

CLUB CRICKET 47

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ASK THE EXPERTS – BUDGET CYCLE

Preparing for your upcoming budget cycle Indications are that as clubs become immersed in their annual budgeting cycle, most European economies are witnessing steady improvement and positive forecasts. GGA’s Rob Hill examines the outlook and offers best budgeting advice.

G

oldman Sachs describes the outlook for continental Europe’s economy as “cautiously optimistic” as the housing economy continues to recover in most markets, credit is loosening, unemployment is improving, and in particular, consumer confidence is building. The caution reflects a strengthening euro and of course Brexit uncertainty. Nobody knows yet where that is taking the UK or Europe, but it’s going to be disruptive and it’s not going to be positive. So, emerging gradually as we are from years of frugality and incessant cost reductions, while also looking to better position the club for any future headwinds, how should club leaders be approaching this upcoming budget cycle? Here are five guidelines and questions to address. 1. Evaluate variances in the current budget How do this year’s actual results compare to your budget? Variances of more than 5% should be evaluated closely. Maybe you were overly optimistic? Maybe your execution was off? Beware of line items that were not accounted for in the budget. The question to ask: “How will we generate different and better results next year?” 2. Review and refine your scope of operations The scope of operations describes all that the club does, including which days and hours the club is operational and which services are offered and on what schedule. In most clubs the scope of operations remains untouched from year to year. But it should be evaluated at the launch of each budget cycle. Refining your scope of operations is one of the easiest and most effective ways to improve performance results. The questions to ask: “What do our customers and members really want?” And “How can we operate more efficiently and eliminate waste from lightly used or inaccessible services or service times?” 3. Take a zero-based approach Don’t rely on a simple calculation of a percentage increase on all expenses. Start with a clean budget

48 CLUB CRICKET

• Bundle services to provide greater value for members and customers and to support price increases. Can you bundle services that give your members greater value and improve operational margins at the club? • Make popular goods and services available to your members and customers ahead of the demand curve. Do you use virtual retailing options to expand access to new and popular products?

sheet and plan each line item for a precise method of operation. Zero-based budgets are built brick-by-brick, with one assumption added to the previous. Any flawed assumption weakens the foundation. Understand and document each assumption in each line of the budget. To build a budget from scratch one must be organised and thorough. It will take more time to ask the questions and to find the answers. While zero-based budgeting isn’t easy, it’s the sign of a real professional. The result is a budget that is more thorough and reliable than one produced by any other method. The question to ask: “Are my assumptions realistic and based on facts/data?” 4. Increase revenue expectations Has revenue growth has been slow or stagnant for several years? Many managers continue to try outdated programs that did not work in the first place. Customers and club members seek value. Price increases in importance in their eyes when value is lacking. So before you budget for improved revenue, make sure you’re maximising value. Revenue increases originate in the following ways: • Sports clubs should sell the worst – least desirable – courts/sessions/tee times first. The best inventory sells itself. Revenue growth comes when attention is given to selling what doesn’t readily sell itself. This increase in utilisation is like finding new money.

The question to ask: “Am I thinking like my customers and members. Am I giving them what they want – recognition, respect and courtesy?” 5. Attack and reduce overhead and administrative costs Most clubs accept increases in products, services, rates and premiums as the cost of doing business, but as a club leader don’t give up so easily. Be committed to the hypothesis that there is a lower cost alternative and to negotiation. Even if you are proven right just 10% of the time this diligence will impact your budget parameters. The question to ask: “Have I thoroughly explored and negotiated the possibility of a decrease in property taxes, utilities, insurance premiums, professional services and supplies?” I’m sure that your planning and budgeting for 2018 will be well underway by now, and hopefully these key five points will be useful to you as you refine it still further.

CONTACT DETAILS Rob Hill is a partner at GGA (formerly KPMG Golf Practice), the largest professional advisory services firm in the world dedicated to clubs and golf-related businesses. From their offices in Dublin, Toronto, Sydney and Phoenix, GGA has served more than 2,900 clients worldwide. The firm specialises in; strategic business planning; governance; market analysis; membership planning; and operational performance analysis.

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Reviewing and Previewing the


Hospitality Social Media Awards

Social media is one of the biggest tools for the on-trade in all its guises, whatever the outlet and wherever it happens to be. It allows outlets to reach out via an up-to-the minute – and extremely cost-effective – means of communication. Most importantly it’s proving one of the most effective weapons in drawing people out of their homes and into the hospitality arena.

Awards Judges

The Awards were launched to encourage and applaud this, with finalists across all areas of the hospitality industry, from football and golf clubs to pubs, hotels and restaurants coming under one roof to share successes and learnings. “Every one of our finalists is clearly an ambassador for the use of social media,” said ACP MD Sean Ferris (pictured above right). “But there are many, many outlets that need more help. And we’re hoping that these success stories will become part of that inspiring process.”

To enter the 2017 Awards, turn to page 42

e.info@hsma.biz t. 01753 272022


Thank You

DINNER MENU To Start

The first ever Hospitality Social Media Awards were are brought to you with the support of the following:

Heirloom Tomato & Buffalo Mozzarella Salad, Mixed Seeds, Olive Powder, Pea Shoots, Balsamic Vinegar & Smoked Maldon Sea Salt

Main Course Slow Cooked Lamb Shoulder Confit, Pistachios, Apricots, Mint, Almonds, Cous Cous, Baby Aubergines, Baby Courgettes & Red Pepper Sauce

Dessert Peach and Lavender Panna Cotta, Toffee Sauce, Berries & Shortbread

And Then... Freshly Brewed Coffee & Petit Fours

Wines on the Table Crown Cellars presented a number of Pedley’s 2016 Picks selected from the following... Aimery Merlot, Vin de Pays d’Oc

France

Lyric Pinot Grigio, Venezie

Italy

Castillo de Pedra, Viura Vin del la Tierra Castillo

Spain

Seppelt Moyston Unoaked Chardonnay

Australia

Las Ondas Sauvignon Blanc, Valle Central

Chile

Box of Budgies, Sauvignon Blanc

New Zealand

e.info@hsma.biz t. 01753 272022


Pre - Awards

The Hospitality Social Media Awards are all about engaging, networking and driving business. And behind every Facebook page or Instagram gallery are committed individuals and teams who value interaction at all levels and on all platforms – including face-to -face fun with like-minded peers.

Sport, who Shine on BT h the to join us wit r e v o d e d a he up. ier League C m re P d te e v co ic with this class s e lfi se f o ts Lo by re, followed a rw e lv si f o bit tion and awe p e c re s k n ri ad ainment from rt te n e g in ir insp n chie magicia mystifying te . Tom London

e.info@hsma.biz t. 01753 272022


e.info@hsma.biz t. 01753 272022


Let the Awards Commence!

Welcome to sports presenter and host

John Inverdale...

e.info@hsma.biz t. 01753 272022


And welcome to our other celebrity guests who joined us on that special night... Craig Doyle

Steve Cram

Tessa Sanderson

Austin Healy

e.info@hsma.biz t. 01753 272022


ENTRY FORM The Hospitality Social Media Awards (HSMA) look forward to your entry and/or nomination. From the smallest football club to the largest stadia, we want to hear from you. Just tick which categories you’re interested in, fill in a couple of details and we’ll do the rest.

INTRODUCTION From websites to Facebook, and everything in between, the Hospitality Social Media Awards will be seeking out those of you who are busy using social media to engage with your customers.

THE AWARDS Info@hsma.biz will get your entry underway. Alternatively use this QR code.


Hospitality

JUDGING PANEL The judging panel includes leading professionals in marketing, communications, advertising and digital communications as well as leading lights from the pub, club and hospitality world.

Football Club of the Year Golf Club of the Year Rugby Club of the Year Community Club of the Year Sport & Leisure Resort of the Year

Name: Position: Business Name: Address:

Sports Club of the Year Bar of the Year Hotel of the Year Restaurant of the Year Club Chain of the Year Hotel Chain of the Year

Telephone:

Restaurant Chain of the Year

Email:

Other - Please State:

Website: Social Media Accounts: Twitter: Facebook: Instagram: Others:

Deadline: September 30, 2017

We look forward to hearing from you!

Sean

Best regards

Sean Ferris Publishing Director www.hsma.biz | info@hsma.biz sean@alchemymedia.co.uk | 01753 272022




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