CLUB NEWS
Social media polices prove a cause for concern Businesses in the hospitality industry are leaving themselves exposed to risk when it comes to social media, according to the 2015/16 Social Media at Work Survey conducted by specialist food lawyers Roythornes and marketing and PR agency, Pelican Communications. Now in its fifth year, the survey – which polls a wide range of businesses in the food sector – asks about policies and practices in relation to social media use in the workplace. This year’s results show that despite around 80% of
businesses having some form of online presence, 26% have no policy in place on how social media should be used, leaving them open to reputation management issues. In addition, the survey reveals that the number of firms allowing staff to use their own devices to carry out workrelated social media activity has increased significantly from 30% in 2012 to 53% this year. This increase, however, is not reflected in the number of companies introducing controls over what employees can do on social media channels while in the workplace
according to the survey. Just 38% of businesses say they have policies governing use of personal devices in place. Maz Dannourah, head of the Food and Drink team at Roythornes, said: “It’s great to see the large increase in the of businesses monitoring their online presence over the last four years; 90% of respondents now keep an eye on what is being said about them online compared to just 66% in 2012. However there is always room for improvement and I can’t stress strongly enough the importance of having quality policies and procedures.”
Moderate drinkers wanted £22,000 granted to Trust
for Let’s Get Active project
Heineken’s ‘Moderate Drinkers Wanted’ campaign, part of the company’s ‘Enjoy Heineken Responsibly’ commitment, is based on new global research into the drinking attitudes of millennial consumers, which shows that 75% of millennials will now limit the amount of alcohol they drink on the majority of their nights out. David Lette, Heineken Brand Director said: “This research highlights that young adults are choosing to drink in moderation and to remain in control on a night out. With
the prevalence of social media, these consumers are increasingly conscious of their ‘personal brand’ and do not want to be associated with behaviours likely to damage it. Therefore when they are with friends, enjoying a drink, quality over quantity is a natural choice. Our campaign provides an opportunity to drive sales value by offering premium brands for consumers to trade up to, treating themselves to one or two more premium drinks, rather than purchase a higher volume of lower value drinks.”
Money seized from criminals has been awarded to Wigan Athletic FC’s Wigan Athletic Community Trust and Skelmersdale Action for Youth by Police and Crime Commissioner Clive Grunshaw. The £22,000 that has been awarded to the Trust will go towards the Let’s Get Active project, which offers young people from Skelmersdale the opportunity to take part in football and sports free of charge in a supervised and safe environment. The project will work to engage with the hardest to reach young people in an effort to reduce anti-social and criminal behaviour, by offering them a chance to take part in positive and constructive activities. Wes Partington, Sports and Cohesion Manager for Wigan Athletic Community Trust, said: “We are delighted to be able to continue the football and multi-sport sessions in Skelmersdale for another year thanks to the Lancashire Crime Commissioner. The project will continue to meet the needs of young people by providing sports opportunities right on their doorstep.” Wigan Athletic Community Trust is among 15 groups to benefit from almost
£500,000 that was seized under the Proceeds of Crime Act and is being used to support a wide range of projects across the county. Commissioner Grunshaw said: “I’m really pleased to have had the chance to meet some of the people who will be putting this money to good use right across Lancashire. “I think the best way to use this money is to put it back into the community at grass roots levels, to those organisations who are helping vulnerable young people, reducing crime or providing support for victims in line with my Police and Crime Plan. “I was amazed by the quality of the submissions we received and I’m delighted so many excellent projects will benefit from this money.” For more details about the Let’s Get Active project, contact Wes Partington on 01942 488 530 or email w.partington@wiganathletic.com. • Read more at http://www.wiganlatics.co.uk/ news/article/community-fundingpolice-and-crime-commissioner3007144.aspx#D3R5doOT7uYbW5cK.99
Marc Newey becomes 2016 CMAE President Marc Newey CCM, Chief Executive of London’s Roehampton Club, has become President of the Club Managers Association of Europe (CMAE). Marc said: “I am delighted to have been appointed President; it is a great honour to lead such a progressive organisation. The work the Association has done in recent years to bring high quality executive education to club managers has been exceptional, as our Management Development Programmes go from strength to strength with an ever increasing number of attendees.” CMAE plans to grow delivery of Management Development Programmes and to strengthen regional networking. The association also wants to become more inclusive. “Since starting our Management Development Programmes in 2011 we have received a tremendous response from our City Club and Golf Club Members. I’m now very keen to build on that and become even more inclusive, getting more sports clubs involved so they too can derive the benefits of the high quality education programmes we deliver.” •Editor’s note: For more information on the CMAE visit Club Mirror’s sister title, Clubhouse Europe 6 CLUB MIRROR
