Club Mirror July 2017 by Alchemy Contract Publishing

clubmirror July 2017

AT THE HEART OF THE COMMUNITY

Join us at the races! Last call for entries

HQ BUILDI NG T H E B U S I N E S S • N E W S • AT T H E B A R • C O C K TA IL S

Contents

club mirror AT THE HEART OF THE COMMUNITY

JULY 2017

AWARDS, EVENTS AND CALLS TO ACTION

10 Call for Entries Last call for entries for the 2017 Club Awards.

24 Time to shine Is your club social media savvy? Then it’s time to enter the Hospitality Social Media Awards.

NEWS, VIEWS, CLUB LIFE AND LEGISLATION 06 News News, views and latest legislation.

08 What’s new? Latest launches and new brews to consider stocking at the bar.

CLUB AWARDS SPECIAL

BUILDING THE BUSINESS

ASK THE EXPERTS

20 Location report

43 Club exteriors

A whirlwind tour of clubs in Norfolk and Suffolk.

Freshen up with flower power.

24 Hospitality Social Media Awards

44 Groundsmanship

Proud of your facebook page? Using social media to engage members? Then it’s time to shine.

Perfect pitches and glorious greens.

10 Calling all clubs... Final chance to enter the 2017 Club Awards. Will your club be joining us at the Gala Dinner?

47 Mixing it up

12 Gala Dinner and free race day tickets Book early to avoid disappointment!

26 HQ

Refreshing recipes for summer drinks.

13 Spotlight on John Inverdale

HQ examines creating social media policies plus the role of spirits at the bar.

50 Web advice

TV presenter and sports personality John Inverdale is delighted to be hosting the 2017 Club Awards.

28 HQ Building the Business Want to cut club spending while increasing efficiencies? Well now you can. Read on...

51 Soft drinks

16 Doncaster racecourse Doncaster racecourse is the stunning venue for the 26th Club Awards.

30 HQ Legal Eagle

53 Club Insure

David Lucas fields your club questions.

Top advice on keeping your club safe.

34 Join the Racing Club

54 It’s classified!

Fancy discounted race day tickets for your members? Read on...

Showcasing club-supporting suppliers.

Home pages – making a difference.

36 Money matters

Making sales count.

Revenue generation for clued-up clubs.

38 Sporting fixtures Sports 4Bars.com highlights July’s top sporting fixtures.

40 CMAE European Conference November Conference for club officials.

CLUB MIRROR 3

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* New Aon clients only. Must not hold a current policy with Aon. Subject to qualifying criteria; No claims in the last 3 years; Satisfactory postcode check (such as but not limited to high risk flooding areas, theft and malicious damage); Insurance has not been cancelled or declined in the past; Premises are not unoccupied or unfurnished; Business description is a CIU Club, Other Social & Welfare Club, CISWO Club or Sports Club; Buildings are valued at no more than £1,000,000; Stock limit doesn’t exceed £50,000; and do not operate door staff, regular ticketed events or live entertainment more than twice a week. Evidence of competing terms must be obtained from an Insurer that meet Aon’s security rating requirements and cover must be of a comparable basis to the quotation arranged by Aon. This offer can be withdrawn at any time. Terms, conditions and exclusions may apply. Maven Sports and Social Club Insurance arranged by Aon UK Limited and underwritten by Maven Underwriters which is a Managing General Agent operating under a delegated underwriting and claims handling authority on behalf of Aviva Insurance Limited and Allianz Insurance plc. Maven Underwriters is a trading name of Aon UK Limited which is authorised and regulated by the Financial Conduct Authority. Citation Limited is an approved Introducer Appointed Representative of Aon UK Limited which is authorised and regulated by the Financial Conduct Authority. FP.ENT.1784.MH

Monday – Friday 9am - 5pm

LEADER

Contributors

Club Awards – last call for entries

It’s an action packed few weeks coming up for us at Club Mirror – and hopefully for your club too. We start with a final call for entries to the 2017 Club Awards. If you haven’t entered yet there are many reasons why you should – not least of all the marketing opportunities they provide. Turn the volume up on your club activities, involve the local press, and remind your members just what an amazing job you and the committee are doing (quite possibly against some quite difficult odds).

Mike Braidwood

Chris Colverd

Sean Ferris

Karen Foreman

David Foster

Larry Hardcastle

Jonathan Hardy

David Lucas

Leigh Ann Ogilvie

Justin O’Regan

Victoria Romero-Trigo

Jill Slingsby

On the subject of odds, we’ve launched a Racing Club this month where clubs will be able to secure discounted tickets for members. See pages 3435 for a calendar of races available. Still on the subject of odds, its odds on that your club could become the venue of choice for members to watch an exciting summer of sport. With drama on the cricket field, Wimbledon imminent and the Premier League all but ready to kick off, make sure you have the fixtures firmly fixed in the club calendar. Turn to pages 38-39 for this month’s highlights, or visit sister title sports4bars.com for upcoming events. There are serious opportunities to raise serious revenues from sportsmad members, so to keep them in their seats how about mixing it up with some refreshing summer cocktails? See pages 47-49 for a few thirstquenching ideas. And while you’re keeping your members fed and watered you’ll also be hard at work keeping your grounds in top form, so we’ve included an article on groundsmanship to help you keep your greens green and your pitches perfect. Enjoy the issue.

Caroline Scoular Editor, Club Mirror PS: Don’t forget to join the FREE to clubs ‘HQ Building the Business’ for important club savings. (Pages 28-29.)

Editor Caroline Scoular Design David Foster Editorial Chris Colverd Events Jill Slingsby, Karen Foreman Display Advertising Margaret Doherty Sales and Marketing Manager Leigh-Ann Ogilvie Circulation Jon Hardy Accounts Andrew Soles Publishing Director Sean Ferris

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com; sean@clubmirror.com; leigh-ann@alchemymedia.co.uk; info@clubmirror.com ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@alchemycontractpublishing.co.uk www.alchemycontractpublishing.co.uk The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products. CLUB MIRROR 5

CLUB NEWS

Social Media Awards – call for club entries Entries have been flooding in for the 2017 Hospitality Social Media Awards (HoSMA). The Awards recognise that social media is a dynamic and highly costeffective weapon in the Hospitality industry’s armoury. To encourage and applaud this, now is the time for clubs of all size and type to enter. Whether you’re Facebook-friendly or an app-aficionado, don’t miss the 31 July deadline. See right for details of how to enter.

Turn to page 24-25 to find out how to enter and why you should. Alternatively use this QR code for full coverage of last year’s events and an entry form for the 2017 Awards. Deadline – 31 July.

Women’s beer group Best Bar None announces new Chairman gains industry support

Dea Latis founders (l-r): Annabel Smith, Ros Shiel and Lisa Harlow

Beer and women group Dea Latis is stepping up its campaign to ‘bring beer to women’ after securing support from five brewers, who have become the organisation’s first corporate members. Marston’s, Shepherd Neame, Harvey’s, St Austell and Duvel Moortgat have all committed funds to Dea Latis, to enable the group to significantly expand its activities. The group aims to be both a forum for women working in the industry, and a consumer-facing body, encouraging more women to make beer their drink of choice. 6 CLUB MIRROR

Co-founder Lisa Harlow said: “The response from the industry has been really encouraging and we’re delighted to have attracted our first five corporate members.” The group’s three co-founders – Harlow, along with Ros Shiel and Annabel Smith are building a programme of beer and food tasting events around the country, as well conducting research into women’s attitudes to beer and developing a proactive PR campaign to encourage more media coverage of beer as a drink for women.

Philip Smith, The Lord Smith of Hindhead, CBE, has been appointed Chairman of Best Bar None (BBN). BBN has active programmes across 70 towns and cities with the aim of making a positive contribution to reducing alcohol related disorder and boosting the local evening and night time economy. Lord Smith said:“I’m delighted to join Best Bar None at a time when it is increasingly important for the industry to maintain self regulation in demonstrating licensed premises are well run, responsible businesses that have a positive impact within our towns and cities. “There is a huge opportunity for the industry to work hand-in-hand with local government and build positive relationships with the police and other emergency services as we roll out more schemes

across the country.” Lord Smith is Chief Executive of the Association of Conservative Clubs, Chairman of CORCA, Vice Chairman of the All Party Parliamentary Beer Group and Executive Member of the All Party Parliamentary Non-Profit Making Clubs’ Group. He also sat on the Licensing Act 2003 Select Committee review.

Carlsberg commits to zero carbon emissions The Carlsberg Group has committed to eliminating carbon emissions and halving water usage at its breweries by 2030 as part of its new sustainability programme – Together Towards ZERO. An intermediate step includes the exclusive use of renewable electricity at its breweries by 2022. The programme is an integral part of the Carlsberg Group’s SAIL’22 strategy which aims for zero carbon footprint, zero

water waste, zero irresponsible drinking and a zero accidents culture. Cees ‘t Hart, CEO of the Carlsberg Group, said: “Our clear targets and ambitions reflect the mentality of our founders to always strive for perfection and contribute to society through science. The world needs leadership, which is why we’ve made it a top priority to improve the world of tomorrow in support of the UN Sustainable Development Goals.”

Club Awards host announced John Inverdale is to host the 26th Club Awards, being held at Doncaster Racecourse on 30 November, 2017. A keen supporter of clubs, the sports presenter and TV personality is delighted to be master of ceremonies for the third time, and is looking forward to meeting finalists and guests at the event in its new Doncaster Racecourse venue. “Clubs are pivotal to the social

NEWS IN BRIEF Carling community projects Carling has launched a nationwide campaign in partnership with JD Wetherspoon to invest in community projects chosen by Wetherspoon staff and drinkers. This will run across 762 pubs in Great Britain. The initiative sits alongside Molson Coors’ ‘Putting the Great Back into Great British Pubs and Clubs’ initiative.

fabric of this country. They’re at the heart of the community and long may they remain so,” he said. John’s sports presenting career spans everything from the Grand National to the Olympics and the Rugby World Cup. For more details on John’s career turn to page 13. • To book tickets turn to page 12 or use this QR Code.

STOP PRESS... Club Awards extended deadline

Following requests from clubs who missed the June 30 deadline for entries into the Club Awards, the judging panel has voted to extend the entry deadline to July 21. All finalists receive two free tickets to the event at Doncaster Racecourse on 30 November and all guests receive complimentary entry into Doncaster Races the following day.

World Gin Day The Brockmans World Gin Day competition to find the world’s favourite #Brocktail has been won by Sebastian Stanczy from The Spiritualist in Glasgow, UK. Ginto the Wild consists of 37.5ml Brockmans, 12.5ml Pedro Ximenez Sherry, 50ml smoked berry ketchup, 20ml maple syrup, foraged pine mist with berry and sezame crisp on the side, shaken and served straight up.

• Turn to page 11 to enter or use this QR code.

All for charity

Suppor ted

by Gin on the map The Gin Map of Scotland has been updated for 2017 with 25 new Scottish gins taking the number up to 53. The map is available at www.5pm.co.uk

HELP FOR HEROES Caring for others is an integral part of club-life and charities around the World reap the benefits. This month we join the world of Help for Heroes. Help for Heroes (H4H) was founded in 2007. H4H supports veterans and serving personnel who have been wounded or injured, or have become sick, as a result of serving their country. Additionally their families and dependents receive support from the Charity as they care for their loved one, and adapt to the new challenges that they face. H4H’S aims:

To assist persons who are currently serving or who have served in the Armed Forces, and their dependants, by

advancing any lawful charitable purpose at the discretion of the Trustees and in particular, but not exclusively: • To promote and protect the health of those that have been wounded or injured whilst serving in the Armed Forces through the provision of facilities, equipment or services for their rehabilitation. • To make grants to other charities who assist members of the Armed Forces and their dependants. • To promote and protect the health of those who have been wounded, sick or

injured whilst providing services to, or in conjunction with, and in either case under the direction of the commander of the Armed Forces in an area of conflict or war and to provide benefits to the dependants of such persons who are in need.

Chic yet shatterproof Parsley in Time has launched a new range of ‘glassware’ combining the class of glass with the practicality of polycarbonate. Made by Strahl, the range is described as elegant yet tough, chic yet shatterproof and dishwash safe. A large choice of designs is available, including cocktail, wine and beer glasses, goblets, pitchers and accessories. •www.parsleyintime.co.uk.

t. 01980 846459 (Fundraising) CLUB MIRROR 7

AT THE BAR

So what’s new? Latest launches and new brews to consider stocking at the bar. AMSTEL LAUNCHES ‘TEAM CAVENDISH’ To mark its sponsorship of Prudential RideLondon, which takes place 28-30 July, Amstel Bier has assembled a team of riders all called Mark Cavendish, coached by the professional cycling legend himself, Mark Cavendish MBE. The eight-man Amstel ‘Team Cavendish’ consists of people named Mark Cavendish at birth, as well as some who have changed their names to the decorated Olympian’s by deed poll to be part of the 2017 Prudential RideLondon squad. Mark Cavendish coaching Mark Cavendish, Mark Cavendish, Mark Cavendish and other Mark Cavendishes can be viewed here: https://youtu.be/rG1kBEfMHF4 The formation of ‘Team Cavendish’ coincides with Amstel’s Ride Together three-year partnership with Prudential RideLondon-Surrey 100, announced earlier this year. Amstel Team Cavendish coach, Mark Cavendish, said: “It’s quite a surreal experience to be training a team of amateur cyclists all called Mark Cavendish. I don’t think I’ve ever said my own name out loud so much before! I’ve really enjoyed training my Amstel team and they’re all looking in great shape. I’m now looking forward to seeing them riding together at Prudential RideLondon! Thanks to Amstel, these guys are now fully equipped to train for the Prudential RideLondon-Surrey 100.” Amstel saw strong growth in the On-Trade in 2016, with +14.8% increase in value. CRAFTED PORTFOLIO FROM CARLSBERG UK Carlsberg UK has launched its fourth Crafted Handbook featuring 65 beers and ciders with five new draught and 12 new packaged world, craft and speciality beers. The company has worked with award-winning beer writer Pete Brown in this year’s edition to upweight the food and beer pairing insights for the on-trade. “This will enable operators to create informed and knowledgeable menu recommendations, and a bespoke offering to excite and engage customers,” says the company. This year’s Crafted Handbook also includes list-

8 CLUB MIRROR

ings from Brooklyn Brewery, following Carlsberg UK’s partnership with the brewery to market and distribute its range of beers in the UK. Adrian Rigby, marketing manager for Crafted at Carlsberg UK, said: “We are incredibly excited about the fantastic range of craft beers that make up this year’s Crafted portfolio. We are committed to developing and growing the craft beer category, which has seen huge growth in popularity over recent years. Through significant investment and innovation, Carlsberg UK has successfully attracted new drinkers to the broader beer category.” The portfolio is sourced from Carlsberg UK’s third party partners and the Carlsberg Group global portfolio. • www.carlsbergwedelivermore.co.uk COBRA FOOD AND BEER PAIRING Molson Coors has launched Cobra’s ‘Brewed Smooth for All Food’ initiative designed to celebrate the beer’s brewing heritage with food partnering. The out of home and digital based campaign is supported by a partnership with Masterchef: The Professionals winner, Gary Maclean and will offer outlets expert advice on food and beer pairing. • www.molsoncoors.com CROWN CELLARS’ NEW PORTFOLIO Crown Cellars, the specialist wine division of Carlsberg UK, has launched its 2017/18 wine portfolio. More than 200 wines have been tasted by Crown Cellars’ team of experts including Master of Wine Jonathan Pedley and Wine Buyer Louise Boddington before 32 of the best were selected to join the 2017/18 range. The collection of 500 wines is chosen based on the quality credentials of each wine as well as listening to customer feedback and responding to trends in the market and designed to help on-trade operators’ wine lists stand out from the crowd. The portfolio offers 125 wines exclusively available to the on-trade through Crown Cellars. The portfolio features high quality wines from both the Old and New World, chosen as a great

example of its grape variety or country of origin. • www.carlsbergwedelivermore.com NEW MIXER FOR CRAFT GIN Start-up drinks company Sekforde Drinks is challenging the dominance of the classic gin and tonic with the launch of a new bespoke mixer that aims to bring out the botanical flavours of craft gins. The launch of the gin mixer takes the Sekforde range to three, following the successful launch of Sekforde Rum and Whiskey mixers at the start of 2017. Each lightly carbonated 200ml serving has fewer than 40 calories per bottle. Sekforde Drinks founder Talula White said: “Sekforde with Gin is every bit as refreshing as a G&T, without the overpowering quinine and sugar flavours. It’s a way for the growing number of gin drinkers to enjoy their favourite spirit, appreciating the quality and variety of its botanical ingredients. As with our rum and whiskey mixers, it’s all about enhancing the flavour of the spirit rather than drowning it.” • info@boutiquebarbrands.com SAN MIGUEL BRINGS ‘RICHER EXPERIENCES’ Spanish beer brand San Miguel will unveil a series of what it terms 'enriching experiences' to the on-trade this year, designed to tap into what it sees as an increasing consumer demand for experiences over material possessions. The premium lager, which recently became one of a handful of beer brands in the UK to break the 1 million hectolitre sales milestone, has launched ‘San Miguel La Experienca’, a trade programme to reward on-trade venues across the UK that provide a richer experience for their customers. The activity has been developed to celebrate consumers embracing experiences in the on-trade and to recognise venues that deliver on this. The brand will initially search to identify venues that offer great food and also venues with the best outdoor spaces amongst other factors. • www.sanmiguel.com/en

REFRESHING

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UNDERSTANDING YOU, FIRST... Authorised and regulated by the Solicitors Regulation Authority

CLUB AWARDS 2017

Last call for entries Have you entered the Club Awards yet? If not, here’s why you should! The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs. IT COULD BE YOU Do you think you could be a finalist? Do you have what it takes to beat the best and stand out from the rest? WHY ENTER? Clubs use their success to: • Raise the club’s profile • Gain coverage in the local press and media • Encourage new members • Thank existing members for their support • Demonstrate that the club is spending members’ money wisely

HOW TO ENTER ON LINE: www.clubmirror.com/awards BY POST: Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX BY EMAIL: Email your details to info@clubmirror.com BY PHONE: Call in your details to 01753 272022 BY FAX: Fax the entry form (opposite) to 01753 272021 OR USE THE QR CODE OPPOSITE

DEADLINE: JULY 21, 2017 – Tel: 01753 272022 10 CLUB MIRROR

EXPRESS ENTRY FORM

IS THIS YOU?

THE CLUB AWARDS Are you proud of your teamwork?

THREE QUESTIONS AND YOU COULD BE ON YOUR WAY TO THE CLUB AWARDS 2017 1. Number of members: ___________________________________________

Are you proud of your bar team?

2. Year founded: _______________________________________________ 3. Club Turnover (if known / approximate) ___________________________________ (NB: This information is strictly confidential and for judging purposes only – not for publication.)

Just fill in your club details and we'll get in touch – simple as that Are you proud of your catering?

Your Name: ___________________________________________ Job title/role: __________________________________________ Club Name: ___________________________________________ Address: ____________________________________________

Are you proud of your club?

______________________________ Post code: _____________ CONTACT TELEPHONE NUMBERS: Daytime: ____________________________________________ Evening: ____________________________________________

Are you proud of your entertainment?

Mobile: _____________________________________________

STOP P DEAD RESS: LIN FOR ENTR E IES –

Email address: _________________________________________

Are you proud of your management?

Then you should enter the Awards

SEND IN YOUR ENTRY NOW. HERE’S HOW: BY POST:

Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

ONLINE:

www.clubmirror.com/Awards

BY EMAIL:

Email your details to info@clubmirror.com

BY PHONE:

Call in your details to 01753 272022

BY FAX:

Fax this page to 01753 272021

JULY

OR USE THIS QR CODE

Fax: 01753 272021; Email: info@clubmirror.com CLUB MIRROR 11

CLUB AWARDS 2017

JOIN US FOR THE CLUB EVENT OF THE YEAR The Club Awards, now in their 26th year, are well known for providing the perfect informative – and fun – way to network with suppliers and fellow clubs. This year, as well as attending a sponsors’ drinks reception and three course Gala Dinner, you could be joining us for an informal Trade Show with clubsupporting suppliers. Plus: complimentary tickets to Doncaster Races the following day! Need more tickets? Or want to invite key members to cheer your club on? Then complete the form below, or email us on caroline@clubmirror.com

TICKET BOOKING FORM 30 November, 2017, Doncaster Racecourse • Complimentary drinks reception

NAME: ________________________________________________________

• Three-course gala dinner

POSITION IN CLUB: ___________________________________________

• Entertainment with celebrity host

CLUB NAME AND ADDRESS: ____________________________________

• After dinner entertainment

______________________________________________________________

• Complimentary ticket to Doncaster Racecourse the following day for each guest

______________________________________________________________ CONTACT TELEPHONE NUMBER: _____________________________ EMAIL ADDRESS: _______________________________________________

n I would like _______ (STATE NUMBER) tickets @ £52 + VAT (Total inc VAT: £62.40).

n I would like ________ (STATE NUMBER) table/s for 10 @ £494 + VAT (Total inc VAT: £592.80).

SEND COMPLETED FORM TO CLUB MIRROR: BOOK ONLINE: www.awards.clubmirror.com or use this QR code BY EMAIL: info@clubmirror.com BY POST: Club Awards, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX BY FAX: 01753 272021 OR CALL: 01753 272022

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CLUB AWARDS 2017

John Inverdale’s professionalism and personality make him one of the best awards hosts in the business. And that’s why we are delighted that he’s joining us once again to host the Club Awards in 2017.

Introducing

John Inverdale Club Awards Host 2017 J

ohn Inverdale is the latest in Club Mirror’s series of high-profile sports presenters to host the Club Awards whose Hall of Fame includes Clare Balding, Hazel Irvine, Steve Rider and Chris Hollins. John is well known for his breadth of sports coverage, from the Ryder Cup to the Olympics. In the beginning... John began his career as a reporter on the Lincolnshire Echo before moving to BBC Radio Lincolnshire in 1992. His first job with network radio was in 1996 as a sports reporter for BBC Radio 2 and a news reporter for Radio 4 on ‘Today’. Radio times In the late ’90s John became presenter of ‘Sport on 2’ which he hosted for six years until the advent of

CLUB MIRROR 13

CLUB AWARDS 2017

Radio 5 Live when he moved to a daily news programme. During his career, John has presented many Olympic Games, football and rugby World Cups, Wimbledon Championships, Open Championships, plus numerous other major sporting events both at home and abroad including the World Athletics Championships, the Champions League and FA Cup Finals. He has been named Broadcaster of the Year at the Sony Awards, as well as being voted Radio Personality of the Year by the Variety Club. TV Times John’s television career began with BSkyB in 1990 as a presenter of rugby and football, and on the BBC he fronted ‘Rugby Special’ from 1994 until 1997. He hosted his own BBC1 sports chat show ‘Onside’ for seven series, and became a regular presenter on Grandstand amongst many other sports programmes. He was part of the multiaward winning team that covered the Sydney Olympics in 2000, the London Olympics in 2012 and the Rio Olympics in 2016. He has also hosted ‘The World’s Strongest Man’ on numerous occasions, which regularly attracts audiences in excess of 10 million, and fronted a three-part investigation into the history of gambling for BBC1.

To book tickets turn to page 11. Alternatively book online at www.awards.clubmirror.com or use this QR Code.

14 CLUB MIRROR

Get BT Sport for your club Great o ers for Club Mirror readers

Call now 0800 678 1061 MEANS BUSINESS * full terms apply

CLUB AWARDS VENUE ANNOUNCED

Doncaster Racecourse gets ready for Club Awards The Club Awards take place this year on 30 November at a brand new venue, Doncaster Racecourse. And there’s an added bonus – racing on the following day.

oncaster Racecourse is getting ready to host the biggest ever Club Awards Gala Dinner on 30 November this year. Having outgrown the Palace Hotel, the new venue can cope with the large numbers of clubs who are keen to share an evening with their fellow clubs. “We had nearly 600 guests at the 2016 Awards and I think everyone there would agree that the extra elbow room was called for,” says Club Awards’ Karen Foreman. “We’re now working with our sponsors and the venue’s team on how to make this Awards the best yet. It’s the perfect venue to host the event. “There’s also plenty of local accommodation within easy reach of the course and within a very broad price range, from Premier Inns and pub accommodation to three and four star hotels.” Doncaster has excellent road and rail links and there is free parking for coaches and cars at the racecourse.

FREE RACE TICKETS All finalists, winners and guests will be given FREE tickets to enjoy a day's racing on December 1, the day after the Club Awards. Turn to page 12 for details on how to book.

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AWARDS ENTRIES Deadline – 21 July, 2017 Turn to page 11 to enter. Alternatively enter online at www.awards.clubmirror.com or use this QR code.

How to get to Doncaster Racecourse By road Excellent links to the motorway network – M1(jnc 32), M18 (jncs 3/4), A1M (jnc 36) and the M62. Free Club Awards parking • On November 30, all parking is free in car parks A and C. • On December 1 (race day) car park C is free; car park A costs £5 (can be bought on the day or booked in advance from the racecourse reception). Drop-off and collection points Coaches and minibuses - car park C. Cars - car park A. (Drop-off and collection is prohibited on Leger Way.) By rail The Racecourse is two-and-a-half miles from Doncaster Train Station. There is step-free access, ramps from train, wheelchairs available. Examples of rail travel times: Birmingham – 1h 47m (direct); Cardiff Central– 4h 11m (1 change); Leeds – 30m (direct); London (Kings Cross) – 1h 38m (direct); Manchester (direct) – 1h 15m National Rail enquiries: 08457 484950; www.nationalrail.co.uk Travel from the station to the course • Buses – frequent. Approx 18-20 mind to course. • Taxis – station taxi rank. Doncaster Station Taxis will accept pre-bookings/late night bookings. Tel. 01302 368 636. Also many local firms. By air Robin Hood Airport Doncaster Sheffield is less than seven miles from Doncaster Racecourse, within easy reach of Manchester, Leeds Bradford and East Midlands airports.

CLUB MIRROR 17

BUILDING THE BUSINESS – LOCATION REPORT

Spotlight on

Norfolk & Suffolk Norfolk is renowned for its vast stretches of water, flat terrain and – of course – certain poultry. But there’s a lot more to this ancient county than getting wet and gobbling turkey nuggets, as clubs in the region clearly show.

DISS RUGBY CLUB Diss Diss Rugby Club was founded in 1958 by a band of enthusiasts. Their first ever recorded match was against Norwich City College, who not only lent them shirts but also a player to make up the numbers. Ten years on and the club was offered a lease on its present ground which it subsequently bought (as

20 CLUB MIRROR

well as leasing more land for a third pitch). This is where it built the present clubhouse in the ‘80s (and raised £30,000 in 2008 to renovate it). There are now over 400 playing members, with several Juniors having played for England. The club has built a reputation for hospitality (and teas). On the social side, events include Annual Dinners, lunches, clay pigeon shoots and cocktail evenings, while the rugby focus is evident in the busy fixtures

list, training camps and rugby tours. Annual memberships vary and include Family Membership at £150.00 and Full Playing Membership at £100.00.

THE NORFOLK CLUB Norwich The Norfolk Club can trace its roots back to 1770 when a ‘Select Number of intimate friends in the County of Norfolk (not exceeding fourteen)’ agreed to dine together regularly. This society became The Norfolk Club in 1864 which moved into its current premises in late 1887. Moving with the times, a telephone was installed in 1893, an incandescent gas light put in the Billiard Room in 1895 and in 1896 electric light was provided in the basement. In 1926 the club bought a wireless set and in 1930, minutes record that a ‘Hoover’ was demonstrated in the Morning Room (and subsequently purchased). A racquets court was also built (later to be replaced by the present squash court) while a bowling green and garden have since been replaced by the car park. The membership base of nearly 600 includes over 70 ladies – ladies being allowed full membership since 1993; there have been four lady presidents since that time – and three members of the Royal Family. Royalty are, in fact, no strangers to the club. In 1883 the Prince of Wales became an Honorary Member and visited the club in 1896 with The Duke and Duchess of York. In 1932 HM Queen Mary visited the club as did The Duke of Edinburgh in 2008. Food features highly at the club, with the Dining Room open for breakfast and lunch from Monday to Saturday, and in the evenings for functions. The extensive menu features local seasonal produce. Morning pastries, snacks and afternoon teas are also available at the club bar which is staffed by a duty steward throughout club opening hours. Coffee is also served in the club’s Library, a room which is used for functions (it will comfortably hold 70). The club also has six bedrooms. A snapshot of monthly activities includes a Royal Ascot Ladies Day Lunch, city walks and the President’s Summer Party .

BURY ST EDMUNDS FARMERS CLUB Bury St Edmunds

THE IPSWICH AND SUFFOLK CLUB Ipswich

The Bury St Edmunds Farmers Club is a relatively young 78 years old. Its clubhouse, however, dates back several centuries with medieval origins. The atmospheric building has a bar and lounge with snooker tables, as well as numerous private rooms and private function facilities, from the Committee Room (seating 12) to the Conference Room (up to 60 people theatre style). Catering is a key focal point for the club with breakfast (£3.50-£5.50) including toasted maple bacon brioche rolls and Colne Valley smoked salmon and free range scrambled eggs. Mains (£9.95-£12) range from a classic steak-frites to chicken and pancetta ballontine with champ mash and green beans while light meals (£4.50-£6) include homemade black pig Scotch egg with toasted sourdough and candied bacon to grilled fresh sardines with pine nut and sultana dressing. The club has a weekly Happy Hour (every Friday from 16:30 – 19:30) and a popular Family Happy Hour on the last Friday of every month. Events this month include the regular Sunday Roast Lunch, the Wimbledon Finals Weekend and a Seafood Evening with a Guest Chef. The calendar for the rest of 2017 is equally packed with everything from Battle of Britain Day and Trafalgar Day to guest speakers, Hallowe’en, a fireworks family event and a New Year’s Eve Extravaganza.

The Ipswich and Suffolk Club was established in 1885 and is housed in a former monastery dating back to the 1500s. The club has a bridge section which meets every Tuesday morning before lunch in the club restaurant and a snooker section which plays informally on a daily basis and throughout the year in club and inter-club competition. There is also an active golf section. Social events include themed dinners, specialised gourmet events, speakers lunches, Trafalgar Night, Burns Night and the Club Annual Dinner. The club is proud of its catering team, led by French Chef Denis Groualle, and members can choose between a traditional silver service restaurant or the more relaxed bistro style dining in the Pine Room restaurant. There are currently around 500 members.

CLUB MIRROR 21

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HOSPITALITY SOCIAL MEDIA AWARDS

The Hospitality Social Media Awards Is your club using social media to engage with members? Then we want to hear from you. Read on...

ENTRIES AND ACTIONS 1. Call for entries – just email your club name and brief details of your website and/or facebook/twitter etc to – info@hsma.biz. We’ll do the rest. You can also enter online at www.hsma.biz or use the QR code on the opposite page. Closing date – 31 July, 2017.

Supported by

CLUBHOUSE ISSUE 10

EUROPE

CLUB REPORT Sound business advice for club professionals

2017

AT THE HEART OF THE RUGBY COMMUNITY

ISSUE 7

26-28 November 2017, MARBELLA Benchmarking study. Calling all members – Page 32

CMAE European Conference – dates and venue announced Call for entries – enter the 2017 Club Awards Money spinners – 10 top revenue generators

The 2017 Six Nations Full TV schedule and ‘players to watch’

Positive perspectives for 2017 Club Mirror’s annual guide with expert advice for the year ahead

24 CLUB MIRROR

Sporting fixtures – who’s showing what and when www.sports4bars.com

Could you be our Rugby Club of the Year 2017? Expert tips on running a beer festival at your club Why social media is so crucial to your members

lubs and the hospitality sector are engaging with social media. In fact, 55% of respondents to a survey state that they are using social media to promote their business – which means, of course that 45% are not. More opportunities for those in the know! Social media is a huge weapon in club armouries. It’s current, it’s immediate and it resonates with younger members as well as older ones. That’s why we launched the Hospitality Social Media Awards. From web sites to Facebook and everything in between, the Hospitality Social Media Awards (HoSMA) will be seeking out those of you who are busy using social media to engage with your members. Event updates, member alerts, social interaction – however you’re using social media and whatever the size of your club we want to hear from you.

If you can say yes to any of this list we want to hear from you. Are you...

1. Proud of your web site?

2. Engaging with customers?

3. Using on-line bookings?

4. Promoting the business?

5. Inspiring conversation?

6. Encouraging interaction?

NOMINATIONS AND ENTRIES Club Mirror’s sister titles, Club Rugby, Sports Club Management and Clubhouse Europe, will also be encouraging entries from their sectors, while Sports4Bars will be driving entries from the broader Hospitality sector.

Just email your club name and brief details of your website and/or facebook/twitter etc to – info@hsma.biz. We’ll do the rest! You can also enter online at www.hsma.biz or alternatively use this QR code where you’ll get an even greater flavour of the event. Good luck! CLUB MIRROR 25

HQ BUILDING THE BUSINESS

This month HQ examines how to create a practical and fair social media policy at the club and the role of spirits at the bar. Plus: how to cut costs and increase efficiencies with HQ Building the Business and legal assistance from our very own Legal Eagle.

BUILDING THE BUSINESS

Social media in the workplace ACAS offers advice on the issues, rules and guidelines for employers and employees, including cyber bullying, disciplinary procedures and implementing a social media policy.

ocial media can affect communications among managers, employees and job applicants. It also promotes and controls their reputation and how colleagues treat one another. It can also distort what boundaries there are between home and work. Some estimates report that misuse of the Internet and social media by workers costs Britain’s economy billions of pounds every year. Reports also add that many employers are already grappling with issues like time theft, defamation, cyber bullying, freedom of speech and the invasion of privacy.

Legal considerations The Human Rights Act 1998. Article 8 gives a ‘right to respect for private and family life, home and correspondence’. Case law suggests that employees have a reasonable expectation of privacy in the workplace. The Data Protection Act 1988. This covers how information about employees and job applicants can be collected, handled and used. The Information Commissioner’s Office has published an employment practices code – Information Commissioner’s Office: Quick guide to the employment practices code [PDF, 168kb] – to help employers comply with the law. The Regulation of Investigatory Powers Act 2000. This covers the extent to which organisations can use covert surveillance. Developing a policy Employers should develop a policy setting out what is and what is not acceptable behaviour at work when using the Internet, emails, smart phones, and networking websites. The policy should also give clear guidelines for employees on what they can and cannot say about the organisation. Any policy should be clear throughout about the distinction between business and private use of social media. If it allows limited private use in the workplace, it should be clear what this means in practice. In working out a policy for use of social media, the

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employer, staff and unions or staff reps (if there are any) should agree the details. The policy should aim to ensure: employees do not feel gagged; staff and managers feel protected against online bullying; and the organisation feels confident its reputation will be guarded. Disciplinary procedures An employer should try to apply the same standards of conduct in online matters as it would in offline issues. To help an organisation respond reasonably, the employer should consider the nature of the comments made and their likely impact on the organisation. It would help if the employer gives examples of what might be classed as ‘defamation’ and the penalties it would impose. The employer should also be clear in outlining what is regarded as confidential in the organisation. Blogging and tweeting If an employee is representing the company/club online, set appropriate rules for what information they may disclose and the range of opinions they may

express. Bring to their attention relevant legislation on copyright and public interest disclosure. Some rules should be included on the use of social media in recruitment, which managers and employees should follow. When recruiting, employers should be careful if assessing applicants by looking at their social networking pages – this can be discriminatory and unfair. Update other policies Update other policies – for example, an organisation’s policy on bullying should include references to ‘cyber bullying’. Employers should inform and consult with their employees if planning to monitor social media activity affecting the workplace. Action for employees Employees should regularly check the privacy settings on their social networking sites. They should consider whether they want or need co-workers to see their profiles. • For more information visit www.acas.org.uk

Unlocking stronger spirits sales Almost half of all UK licensees (43%) say they could be doing more to improve their back bar range and maximise sales, according to research commissioned by Diageo.

iageo’s independent survey of 500 licensees says that over half (56%) of outlets don’t display the spirits they serve from a speed rail on their back bar, thus not taking up the opportunity to use this space as a ‘shop window’. The back bar should be used to inspire customers and communicate choice and breadth of range, including the best sellers that are poured from the speed rail, says Diageo. According to the research 35% of outlets are also failing to promote or highlight their premium spirits: “This can easily be done by creating a ‘premium pyramid’ on the back bar, with the most expensive spirits within a category on the top shelf.” Training staff to confidently communicate the premium range to undecided customers or those looking to experiment is also recommended. Furthermore, says Diageo, over a third of outlets don’t ‘double-bank’ their bestselling spirits. Along with clearing clutter and ensuring that mixers are close at hand, double-banking is seen as an important timesaver to boost staff efficiency and maximise margins. Clare Moscrop, Senior On Trade Category Strategy Manager, says: “Licensees’ understanding of the how they can maximise sales is generally high.

Almost all of those we spoke to recognise the importance of blocking their spirits by category (87%) and removing clutter from their workstations (83%) but

our research has also shown that there are a few knowledge gaps that licensees can work on.” • www.spirits-revolution.com

We’re all going on a summer holiday With summer holidays on the agenda, nutritionist and personal trainer Sloane Davis offers clubs and members lighthearted top tips on staying fit and healthy when travelling. Hydration If you're flying, drink all the water you can. You will feel so much better getting off the plane hydrated and when you get to your destination, continue to drink water. Incorporate foods that also contain a lot of water such as lettuce, watermelon and cucumbers. Routines Just because you are away doesn’t mean you have to throw in the towel and eat everything in sight. Tomorrow is a new day and a few hours later you will be eating your next meal again. Moderation If you tend to eat more at night, then keep your breakfast and lunch on the lighter side. If you know you are going to have a few cocktails for happy hour then moderate your intake during the

day. It is all about balance. Keep active If you normally workout daily then try to go to the gym half the amount of days you are on vacation. Vacation is just that… a break, so don’t feel like you have to hit the gym at 7am each morning to feel good about yourself. If there is no gym and you do want to workout, pack resistance bands. They are super light and there are so many exercises that you can do with them. Stay on track We all know how easy it is to put weight on and how difficult it is to take it off. Just a few minor tweaks each day while away can mean the world of difference. You are stronger than you think. Choose your battles while you are away.

CLUB MIRROR 27

HQ BUILDING THE BUSINESS

Want to cut club spend while increasing efficiencies? Well now you can. Introducing HQ Building the Business. Completely free to clubs this new service involves no contracts and no costs, just better buying and better club business.

Welcome to HQ Building the Business F

rom utilities and energy savings to procurement and financial services, HQ Building the Business works with your club as a surrogate head office, helping you to boost club business. And by working with carefully selected club-supporting partners and suppliers, HQ Building the Business will save you valuable time and resources in the quest to save your club money, freeing up you and your committee to run an even more efficient club. You’re just three steps away from saving money.

Step 1 Free no-obligation audit – just call us or email us.

Step 2 Following our audit and discussions, if we believe we can help your club we will source the best deals available.

Step 3 Your club starts saving money. This is what we call a win win! So get in touch now and help us help you to make 2017 an even better year for your club and your members. You can call on 01753 272022, email enquiries@hqbusiness.com or use the form opposite.

Frequently Asked Questions

business, but if we can help we will.

Q. What do I get when I become a member? A: You get a free and confidential audit of your club in those areas where you would like to find savings and efficiencies. This could be anything from utilities to phone bills and from food to club equipment.

Q. What are your club credentials? A. We’ve been working in the club sector for over 30 years in various roles. The launch of HQ Building the Business is the culmination of many years working with clubs and suppliers, from brewers and telecoms suppliers, to energy and water companies.

Q. What are the costs? A. There are no costs. HQ is free to join. Q. If I become a member, what are my obligations? A. There are no obligations for you or your club and no contracts. All we ask is that when we work with you, you are open about your current supplier situation. Q. Does the club need to have a minimum turnover? A. Our services are most suited to clubs with a minimum turnover of £100,000. This is because to secure the HQ Building the Business deals with suppliers we need to prove the value of a club to their

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Q. Do I need a face to face meeting? A. Not necessarily. A lot of the ground work can be done over the phone/email. Q. How do I become a member? A. Just email enquiries@hqbusiness.com, call 01753 272022 or or turn the page to use the form.

MEMBERSHIP FORM Yes I am interested in joining the no-cost, no-contract, no obligation HQ Building the Business club. Your name: _____________________________________

HQ BUILDING THE BUSINESS

Role in club: _____________________________________ Club name and address: _____________________________ _____________________________________________ _____________________________________________ Tel no: ________________________________________ Email: _________________________________________ Number of members: ______________________________ Turnover*:______________________________________

n All n Other (please list): _____________________________

Particular areas you are interested in?

_____________________________________________

*Turnover - this information is entirely confidential and is not shared with any other companies/agencies etc. It is HQ Building the Businessâ&#x20AC;&#x2122;s measure as to how we can help you save money.

CLUB MIRROR 29

HQ BUILDING THE BUSINESS

Legal eagle HQ BUILDING THE BUSINESS

I thought it was against the law to allow someone under 18 to drink alcohol on licensed premises but I have recently been told that someone aged 16 is allowed to drink cider. Is that correct? Subject to one exception it is against the law for anyone under 18 to consume alcohol on premises which have the benefit of a premises licence, club premises certificate or temporary event notice. Not only would the person under 18 commit an offence if they knowingly consume alcohol on relevant premises but an offence would also be committed by any of the following persons if they knowingly allow the consumption of alcohol on relevant premises by someone under 18:

30 CLUB MIRROR

Legal Eagle David Lucas answers your club questions. Something you need to know? Then get in touch. • A person who works at the premises in a capacity, whether paid or unpaid, which authorises them to prevent the consumption. • To any member or officer of a club who is present at the premises when consumption takes place in a capacity which enables them to prevent it. The exception to the offence applies when: • The alcohol is purchased by an individual aged 18 or over. • The individual who consumes the alcohol is aged 16 or 17. • The alcohol consumed is beer, wine or cider. • The alcohol is consumed at a table meal on the relevant premises. • The individual who consumes the alcohol is

accompanied at the meal by another individual who is aged 18 or over. The offence under the Licensing Act 2003 differs from the old licensing regime in that it applies to the whole of the relevant premises and is not confined to consumption within the bar of licensed premises. The exception also differs as it is no longer confined to beer, porter, cider or perry and consumption under the exception is allowed anywhere within the relevant premises as opposed to a part of the premises set aside for table meals which was the requirement under the old regime. I have applied for a new club premises certificate. I have been asked to accept a condition restricting the use of an external area. I have

not applied for authorisation to provide any activities outside. Can a condition be imposed which restricts the use of the outside area? It has been argued that if no licensable activities are carried out from a particular place (such as a beer garden), the provisions of the Licensing Act 2003 have no effect and conditions may not be imposed in respect of that place. The High Court considered a case where a condition was attached to a premises licence which required a balcony to be vacated by 11.00pm. All licensable activities would take place inside the premises and not on the balcony or outside. The Judge decided that there was nothing in the Act that suggests that the power to impose conditions is limited to conditions having effect only in areas where licensable activities are permitted. It was decided that conditions could apply to any part of the premises, whether they are within the area marked as being designated for licensable activities or otherwise. The over-riding principle in relation to conditions is that they must be appropriate and proportionate in order to promote the licensing objectives. In the last edition of Club Mirror reference was made to Home Office (Immigration Enforcement) being added to the list of responsible authorities for some applica-

tions under the Licensing Act 2003. Where should applications be sent? I can confirm that licence applications for alcohol and late night refreshment made after 6 April, 2017 must be sent to Home Office (Immigration Enforcement). A central team has been established to handle the receipt of licence applications.

• All interim authority notices. A licensing authority (not the applicant) must notify Home Office (Immigration Enforcement) of any personal licence applications which include a declaration of an unspent conviction for a relevant offence or foreign offence and all personal licence applications which declare a civil immigration penalty.

Postal applications should be sent to the following address: Alcohol Licensing Team Lunar House, 40 Wellesley Road Croydon. CR9 2BY Email licence applications will be forwarded by the licensing authority to Home Office (Immigration Enforcement) as a responsible authority at the following address: alcohol@homeoffice.gsi.gov.uk Home Office (Immigration Enforcement) must be notified of the following applications: • All applications for premises licence for the sale of alcohol and/or late night refreshment. • All applications to transfer the above. • All applications to vary a premises licence. • Applications for minor variations considered by the licensing authority to require consultation with Home Office (Immigration Enforcement).

CONTACT DETAILS Fraser Brown Solicitors 84 Friar Lane, Nottingham NG1 6ED e. dlucas@fraserbrown.com t. 0115 959 7139 mob. 07973 899398

CLUB MIRROR 31

HQ BUILDING THE BUSINESS

Join our HQ RacingClub BUILDING THE BUSINESS

Club Mirror readers and their members can take advantage of discounted raceday tickets with our new Racing Club, launching this month. To enjoy a fantastic day at the races, read on.

rom flat racing to jumps, racedays are a great day out for members. Now you can make them even more enjoyable thanks to our specially negotiated club-only prices. Many more racedays will follow in forthcoming issues, but in the meantime, here are some thrilling events to get you started. HOW TO BOOK 1. Choose your raceday as listed on these pages. 2. Write a cheque for the correct amount made out to the racecourse. 3. Send the cheque and booking form to: Club Mirror Racing Club, ACP, 59/60 Thames Street, Windsor, Berkshire, SL4 1TX. 4. Deadline â&#x20AC;&#x201C; please send the booking form and cheque at least four weeks in advance of the raceday. Tickets will be sent out once the cheques have been processed by the racecourse.

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THIRSK Thirsk Racecourse stages 14 race meetings from April to September, making the most of the Flat racing season in scenic Yorkshire. It plays host to a recognised classic trial as well as the Thirsk Hunt Cup a valuable handicap held around the end of April that is one of the best cavalry charges of the season.

HAYDOCK PARK Situated equidistant between Liverpool and Manchester, Haydock Park is one of the finest viewing courses in Britain. Racing under both codes is of a very high standard and is well regarded by trainers looking to educate their younger horses.

• Friday, 4 August – £10.00 • Saturday, 5 August – £10.00 • Tuesday, 15 August – £10.00 • Monday, 21 August – £10.00 • Friday, 21 September – £10.00 • Saturday, 9 September – £10.00

• Thursday, 7 September – £9.00 • Friday, 8 September – £9.00 • Saturday, 9 September – £12.50 • Friday, 29 September – £9.00 • Saturday , 30 September – £11.00 • Friday 20, October – £9.00 • Saturday , 25 November – £12.50 • Wednesday, 6 December – £9.00

Did you know? Racing in the Thirsk area has been recorded as far back as 1612 when King James I organised horse races on his land in the Hambleton Hills.

Did you know? In 1948 a 12 year-old boy rode his first winner at Haydock Park. That same jockey rode his final winner here too, 46 years later. His name? Lester Piggott.

WETHERBY Last year 2,500 club people attended Wetherby Races at an event run and organsised by the Club & Institute Union (CIU). The event raises funds for the CIU’s Education Programme and is the highlight of the club racing calendar. The Union has its own race alongside Club Awards sponsors Dransfields – the Dransfields CIU Charity Raceday Handicap Hurdle. • Saturday, 18 November (Prices to be announced in the next issue.) Did you know? The Romans began the Wetherby story racing Arab horses at a place called Netherby, a few miles upstream from the existing course.

Club Mirror Racing Club Booking Form Number of tickets required (minimum 6) __________

Price per ticket £______

Racecourse: ___________________________________________________________________ Date of meeting: _______________________________________________________________ Cheque enclosed ( and made payable to the racecourse) for £________ Contact and club name: __________________________________________________________ Club address: __________________________________________________________________ ____________________________________________________________________________ _________________________________________________ Postcode: ___________________ Daytime telephone number: _______________________________________________________ Email address: _________________________________________________________________ Please send this booking form plus cheque (made payable to the relevant racecourse) no later than four weeks before the meeting date to: Club Mirror Racing Club, ACP, 59-60 Thames Street, Windsor SL4 1TX

CLUB MIRROR 35

HQ BUILDING THE BUSINESS

Revenue generation for clued-up clubs Resources will often determine how much time you can invest in revenue generation. But for larger clubs – particularly sports clubs – there are opportunities out there to be grabbed, says Mike Braidwood CCM.

hen did you last sit down to brainstorm alternative revenue opportunities? Because believe me there are lots of them out there. Here are just 10 ideas to get your started. 1. Sales culture Make sure you have a dedicated sales person and a sales culture within your organisation. This one might not be quick, but it needs serious consideration in these challenging economic times. If you do not have anyone dedicated to sales, then get one now. Also make sure that you have a sales culture within your organisation. Possibly the hardest thing of all is to build a salesfocused culture at your facility. It really is a challenge to get every team member to understand that it is not only the Sales and Marketing department’s responsibility to sell, it’s EVERYONE’S! Now if you don’t have a sales and marketing department/person or someone focused on this critical part of your business then you really are doomed. So how do you build up a sales focused culture? First of all you need to write into everyone’s job description that they have some responsibility to sell and promote the facility they work at. This includes everyone, even the maintenance crew; they should have a responsibility to pass on referrals, tell their friends about the great F&B offering, introduce people they know to the Golf Pro or Tennis Pro for lessons etc. Then have regular team meetings and briefings on sales and marketing and include as many people in the team as possible (preferably all). Your team needs to know the task in hand (targets), have a full understanding of the products on offer and be conversant with the marketing message and your current campaigns. There are many more initiatives to get your team developed into a sales culture, but even if you just create the awareness amongst them that they are all responsible, then that’s a good start. Soon you will hear the bar staff up-selling lessons to the member who’s complaining about a bad game over a pint and witness the tennis pros making pupils aware of membership products and benefits. In today’s tough business environment you really do need to have an extended sales force; everyone’s jobs depend on it. 2. Broaden your sales offering Too often we limit ourselves by not offering a wide

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enough range of products and services. The traditional club tends to sell the following: • Memberships. • Food and beverage. • Merchandise. • Instruction. • Some offer some form of daily fee e.g. a green fee for a golf club for example.

brand out there. Spend time looking at all of the available space you have to advertise, then make up a presentation and get selling. For example: • Naming rights to meeting rooms. • Staff uniforms. • Flag poles. • Products placements (cars). • Menus (drinks, food).

By thinking outside the box and branching out, there are extra funds to be had. For example: • Meetings. I’m sure your club has plenty of underutilised space. Start to promote it and use it. I am sure your members would love to be at the club for business as well as leisure. • Weddings and Anniversaries. Clubs are recognised as excellent event venues. If such events are not yet within your field of expertise – it has to be a great experience for word to get round – then partner up with a wedding organiser for the first few events to make sure you get it right. Like everything, there is a formula for successful weddings. • Branding and advertising. Don’t under-estimate what corporate companies will spend to get their

Some companies are just interested in brand association and the partnership can be promoted on the web site, some classy branding on the club house wall and recognition on club collateral. For golf clubs this could include tee signage, score cards, course guides, driving range signage/bay dividers, golf carts and pull trolleys. • Landscaping services. You have the crew, you have the tools and you have the expertise. Why not get your maintenance crew to branch out into some off-site landscaping services? 3. Member/guest surveys These are easy to do and really effective. Set up a survey on a system like Survey Monkey and ask you members what they want - then give it to them. Also

use the survey to make them aware of some of your less known products and services, such as: • Did you know that we have meeting facilities? • Did you know that we can order in corporate gifts and uniforms for your company? 4. Staff with a ‘yes’ attitude Train your staff to never say no. It’s all too easy for staff, new and old, to simply say, ‘sorry we’re out of stock of that product’, ‘Sorry the course is full today’, ‘Sorry we don’t provide that service’ – and so on. Train your staff to always offer an alternate solution. Always look to ‘squeeze’ someone out on the course, always ask internally if something is available, always ask ‘when do you need this for’. They might not even need it to today, so there is a chance you can get it for them. 5. Become a Tour Operator How much business do you send to the local hotel, restaurant, guest house and neighbouring courses? Lots I’m sure. So set up a Tour Operator agreement and make something out of these referrals. You don’t necessarily have to earn cash from them. You could potentially earn credit which can come in useful to lowering your costs – for example, for every 10 rooms of theirs you sell you get one free.

ties (tee times, meeting rooms, bedrooms) in exchange for their goods and services? It reduces your costs and it gets them starting to use your products. 9. Self generating events Create desirable events at your clubs that will entice people to particpate. By running events you manage your utilisation better. In areas where you have a diverse population run a ‘World Cup of Golf/Tennis/Football’ etc, and ask people to enter in teams to represent their country – people love it in my experience. If you’re close to a business community set up a Corporate League in various sports to get the competitive juices flowing between different local businesses.

6. Sell corporate ranges Through your buying channels it might be easier and more convenient for your corporate members to buy through you. Why not develop a flyer/e-flyer to promote to your membership – corporate logoed balls, uniform shirts, corporate gifts, company ties and so on. 7. Calendar of offers Nowadays we don’t seem to be able to buy anything unless it is on offer. So make sure you have a seasonlong list of promotions and offers to keep your members and guests engaged in your product. Mix the offers up and keep them interesting and fun. Work around the obvious ones first and build out from there – Valentines Day, Mothers Day, Easter, Fathers Day, National holidays, Christmas – then branch out

seasonally. Build offers around other global events – The World Cup, the Olympics etc. 8. Barter when all else fails There are most likely some good businesses in close proximity to your club who have products you want or need, but who are never going to be customers of yours. Why not trade off some of your unused facili-

10. Build up a partners program Work on the old adage that it is significantly cheaper to get your existing customers to spend more, than it is to find new customers. Take time to research who your highest spending customers are and try to build a tailor-made corporate partners programme for them. By getting them more involved and offering them a broader range of services and added value you will soon see spend increasing.

CLUB MIRROR 37

LIVE SPORTING FIXTURES FROM

The best of Thursday July 6, 11am – Sky Sports HD

Cricket - England v South Africa, 1st Test Following the conclusion of the ICC Champions Trophy, England embark on a four-Test series against South Africa, beginning at the home of cricket, Lord’s. South Africa are currently second in the official ICC Test rankings, two places above England.

Sports4Bars.com looks ahead to the biggest sporting fixtures coming up in July, including the climax of the Wimbledon Championships and international cricket. Thursday July 6 11am Sky Sports 2 HD

Saturday July 8 7.30pm BT Sport

Cricket - 1st Test: England v South Africa, Day 1

Boxing: Baranyi v Yarde

Lord’s Cricket Ground in St John’s Wood is the venue for the 1st Test between England and South Africa. The home team will be aiming to set out a powerful statement here as they embark on the four-match series. Friday July 7 7pm Sky Sports 2 HD

Sunday July 16, 2pm – BBC1

Tennis - Wimbledon: Men’s Final

Cricket - NatWest T20 Blast: Essex Eagles v Surrey

The prestigious annual tournament reaches its climax with the Men’s Final on Centre Court. Last year saw Andy Murray win his third major and second Wimbledon title after beating Milos Raonic of Canada 6-4, 76, 7-6. Murray’s form in recent months has been excellent and he should once again be in the running for a third title on his home turf.

The fastest form of the game takes centre stage in this evening T20 game. Expect plenty of boundaries and some all-action performances from both sides. Saturday July 8 8.30am Sky Sports 1 HD

Sunday July 16, 1pm – Sky Sports F1 HD

F1: British Grand Prix The iconic Silverstone circuit hosts the British leg of the Formula 1 season. Lewis Hamilton of Mercedes AMG Petronas began the 2016 race in pole position and converted that advantage to claim his third straight victory in the event ahead of Max Verstappen and Nico Rosberg. Hamilton will certainly be aiming to extend his winning sequence in front of his adoring home fans and help secure the Drivers’ Championship.

The Copper Box Arena hosts a night of boxing with Richard Baranyi taking on Anthony Yarde for the WBO European LightHeavyweight Championship title. Sunday July 9 1pm Sky Sports F1 HD

F1: Austrian Grand Prix This was a humdinger of a race in 2016 as Lewis Hamilton started the race from pole and went on to win the race after colliding with Nico Rosberg on the final lap. It meant a fourth-place finish for Rosberg who at the time was the Championship leader. Tuesday July 11 6.30pm Sky Sports 2 HD

Rugby Union: New Zealand v British & Irish Lions, 3rd Test

Cricket - NatWest T20 Blast: Northants Steelbacks v Yorkshire Vikings

The 3rd and final Test of the British & Irish Lions’ series against New Zealand at Auckland. The All Blacks have an astonishing record at their spiritual home and will present a formidable challenge to the tourists.

The Vikings will be without their key man Travis Head for the T20 Blast games after the batsman was called up to the Australia ‘A’ squad for July and August. They will no doubt sign another overseas player in time for the competition.

Saturday July 8 7pm Sky Sports 2 HD

Wednesday July 12 6.30pm Sky Sports 2 HD

Cricket - NatWest T20 Blast: Birmingham Bears v Notts Outlaws

Cricket - NatWest T20 Blast: Sussex Sharks v Hampshire

More T20 action. The Bears have been boosted by the signing of New Zealand all-rounder Grant Elliott to their squad.

Tymal Mills will be the cornerstone of the Sharks’ efforts in this competition with the fast bowler in great form during the recent Indian Premier League.

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com 38 CLUB MIRROR

July’s live sport ALSO COMING UP...

The Open Championship, Thursday, July 20, 7am, Sky Sports HD

Thursday July 20 6.30pm Sky Sports 2 HD

Cricket - NatWest T20 Blast: Durham Jets v Leicestershire Foxes Friday July 21 7am Sky Sports HD

Golf: The Open Championship Day 2 Friday July 21 6.30pm Sky Sports 2 HD

Cricket - NatWest T20 Blast: Surrey v Middlesex Thursday July 13 2pm BBC1

Friday July 14 2pm BBC1

Sunday July 16 1pm Sky Sports F1 HD

Wimbledon: Women’s Semi-Finals

Wimbledon: Men’s Semi-Finals

F1: British Grand Prix

The Women’s Singles competition reaches the last-four stage. In 2016, Serena Williams beat Elena Vesnina before going on to win against Angelique Kerber in the Final.

Action from Centre Court as the players aim for a place in the Final. At this stage last year, Milos Raonic beat Roger Federer while Andy Murray achieved a convincing victory over Tomas Berdych.

Silverstone has been a happy hunting ground for Lewis Hamilton throughout his career and he is likely to be a key challenger for this event.

Thursday July 13 6.15pm Sky Sports 2 HD

Cricket - NatWest T20 Blast: Middlesex v Surrey New Zealand star Brendon McCullum will be at the forefront of Middlesex’s challenge in this competition, having racked up plenty of runs in the recent Indian Premier League.

Friday July 14 7pm Sky Sports 2 HD

Cricket - NatWest T20 Blast: Lancashire Lightning v Yorkshire Vikings Lancashire will be in confident mood ahead of this Roses clash with Sri Lanka batsman Mahela Jayawardene in their ranks.

Friday July 14 11am Sky Sports 2 HD

Saturday July 15 2pm BBC1

Cricket - 2nd Test: England v South Africa, Day 1

Wimbledon: Women’s Final

The 2nd Test of the four-match series gets underway at Trent Bridge in Nottingham.

The defending champion, Serena Williams, will miss the season’s event to have a baby so who will write their name on the trophy.

Sunday July 16 2pm BBC1

Wimbledon: Men’s Final Can Andy Murray successfully defend the title he won last year? His army of ardent fans will certainly be hoping so.

Saturday July 22 2.30pm Sky Sports 2 HD

Cricket - NatWest T20 Blast: Notts Outlaws v Northants Steelbacks Wednesday July 26 6.30pm Sky Sports 2 HD

Cricket - NatWest T20 Blast: Yorkshire Vikings v Durham Jets Friday July 28 11am Sky Sports 2 HD

Cricket - 3rd Test: England v South Africa, Day 2

Thursday July 20 7am Sky Sports HD

Saturday July 29 11am Sky Sports 2 HD

Golf: The Open Championship Day 1

Cricket - 3rd Test: England v South Africa, Day 3

The 146th Open Championship gets underway at Royal Birkdale. Last year, at Royal Troon, Henrik Stenson won the title by finishing three strokes ahead of runner-up Phil Mickelson.

www.Sports4Bars.com

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com CLUB MIRROR 39

HQ – CMAE CONFERENCE

HQ BUILDING THE BUSINESS

CMAE European Conference – registration opens The ninth European Conference on Club Management organised by the Club Managers Association of Europe (CMAE) will be held at the H10 Andalucia Hotel in Marbella, Spain, from Sunday, 26 November to Tuesday, 28 November.

he CMAE European Conference will have a full schedule of education sessions based around CMAE’s 10 core competencies of modern club management and features speakers on demand-led subject matters pertinent to active club managers.

CMAE delegates are offered the chance to visit Director General Javier Reviriego’s iconic Valderrama and play the back nine. Opening the Conference will be Spain’s Javier Reviriego, Director General of Real Club Valderrama, who will speak on how his team delivers club management excellence. Conference delegates will enjoy an exclusive opportunity to visit his club for lunch and the chance to play nine holes on the famous Championship Course (Tuesday, 28 November). The key note speaker for Monday’s Gala Dinner and other high-profile speakers will be confirmed shortly, all designed to cover various topics crucial to improving operational and governance skills for Managers of city clubs, golf and sports clubs across Europe. CMAE’s President Marc Newey says: “Last year our Members asked us to revive the European Conference and there is nowhere better than Marbella to stage it. We wanted to build upon the tremendous success of our Management Development Programmes – 52 delivered to date – and to create more networking and social opportunities for our Membership to enjoy. The Andalucia Hotel is an excellent venue and to be able to play the back nine of the iconic Ryder Cup course at Valderrama will be a great way to conclude the Conference.”

The 9th CMAE European Conference will be held at the H10 Andalucia Hotel, Marbella.

COSTS AND REGISTRATION

Delegate fees for the conference start at €595 for a two night package. Additional nights and supplements will apply. To register your interest visit www.cmaeurope.org or use this QR code.

40 CLUB MIRROR

???????????? New ????????????? for ????????????? 2017 ???????????? ????????????? ???????????? ????????????? ????????????? ÂŁ10 ????????????? ?????????????? ???????????? ?????????????? Club Law and ement ag an M

A follow up to the popular Club Law and Management hardback comes a book dedicated to frequently asked Questions and Answers

Questions and Answers Philip R Smith &

Charles Littlewood

Price

From our day to day experience of assisting Clubs we have compiled the essential reference guide to the many questions that Clubs nd themselves asking. With sections of Membership issues, Committees and Committee Meetings, Licensing issues, Finance and Taxation, Employment, Gambling and General Meetings we hope this will prove an invaluable reference guide to Club Committees throughout the UK. Each question is one that has been genuinely raised by a Club and we hope that the answers which are set out within this book, grouped together in speci c subject areas, prove to be a valuable addition to any Club Committee and as an aide to hard working Of cers and Committee Members.

Order online at www.toryclubs.co.uk, phone 0207 222 0843 or email assistance@ toryclubs.co.uk. Clubs wishing to pay by credit or debit card should order online or phone so that we can process payment.

ASK THE EXPERTS – CLUB EXTERIORS

Freshenupwith flower power Last month we majored on the great outdoors and all-things-alfresco. But what if your club’s exterior is looking dreary? How can you freshen it up? Enter the hanging basket! You don’t need green fingers or pots of money to make a difference with this step-by-step guide.

irstly – obvious as it sounds – work out where you want to hang the baskets or wall troughs. Any special areas you want to cover up? How many do you need? And who’ll look after them when it comes to watering and deadheading (i.e. nipping off any dead flower heads to encourage new growth)? And, of course, what is your budget? The budget and quantities needed will probably dictate what type of planter you choose, with plastic generally the cheapest. Whichever you decide on, they will need to be lined to keep water in, preventing soil from drying out. Linings vary from plastic to moss (perhaps the most attractive option) and can be pierced with a knife to create holes at the side of the basket through which to plant trailing plants. Garden centres are an obvious stopping off point for advice on plant selection – which are the easiest to keep, which need the least water and so on – and for buying your composts.

Planting-up a hanging basket 1. Support the basket in a bucket and place the bucket on a table or similar (so you don’t have to bend down). 2. Line the hanging basket with your chosen liner. 3. Half fill the lined basket with the compost. 4. Make slits in the side of the plastic liner and insert small trailing plants, firming the compost to hold the roots in position. 5. Add more compost. Then plant the top of the basket, putting the tallest plant at the centre and work outwards. 6. Add more trailing plants towards the outside.

CLUB MIRROR 43

BUILDING THE BUSINESS – GROUNDSMANSHIP

Perfect pitches and glorious greens If there’s one thing guaranteed to burst those rain clouds, it’s a feature on drought. So with apologies in advance, Club Mirror offers the publishing equivalent of a rain dance, with advice from the experts on dealing with dry weather conditions.

•

BACK TO BASICS Correct watering and pitch maintenance is needed for more than just keeping this land green and pleasant. It’s important to: 1. Help pitches recover, encouraging plant growth. 2. To ensure that surfaces are the correct hardness – requirements for contact sports such as rugby may be different to, for example, tennis, where the bounce of the ball is all important. 3. The rolling of cricket pitches and tennis courts produces a hard, smooth surface with an even ball bounce. Be warned, however, as research has shown that rolling can in fact become ineffective should these rolled surface becomes too dry. 4. Don’t forget... clay tennis courts also need water to bind the surface together, otherwise it will break up and need costly renovation. 5. Plan to reduce reliance on mains water supply use abstracted surface and groundwater, rainwater harvesting and grey water recycling.

Q: How can the impact of hosepipe bans be minimised? If we get hit by bans again you can consider: • Limit unnecessary wear on the pitch. Could you close some pitches? • Avoid applications of fertiliser and pesticide which could scorch or stress the grass. • Limit the use of machinery to essential turf maintenance. • Be prepared to make sacrifices. Cricket outfields will brown, but will recover when rain falls, so focus on the square. • Advise and educate players on diving and stopping on hard ground where the risk of impact injuries and abrasions will increase due to the hard ground conditions. • Delay renovation work to the autumn / winter when rain is generally more likely. • Set up a procedure for regularly reviewing pitches to ensure that they are safe to play.

he quality of greens and pitches throughout the land is a constant source of pride (and anxiety) for clubs across the sporting spectrum – from the smallest cricket club to Wembley Stadium. So what’s the best way to keep greens green, and pitches at playing perfection?

44 CLUB MIRROR

6. Reduce water consumption by monitoring consumption, reducing run off, selecting drought tolerant grasses and using covers to reduce evapotranspiration. Q: How can my club conserve water? Preparing your grounds for potential dry spells means providing the best possible environment for grass to survive when water resources are low. For example: • Increase mowing height. This helps to reduce water consumption and encourage deeper rooting. This will increase the volume of water (and nutrients) available to the grass making it more resilient in drought conditions. • Reduce mowing frequency to help reduce stress

on the grass. This also helps to reduce compaction. Do not collect clippings (where possible); they can return both nutrients and water to the turf and provide a bit of mulch to reduce soil evaporation.

•

Make the most of any rainfall that does occur. For example, carry out water sensitive operations such as rolling. Capture rainfall off roof surfaces by installing water butts on down pipes.

Q: Are there products that will help reduce the stress on the grass in drought conditions? There are. You should check, however, how long these products will be effective for, and weigh this up against the application rates and costs. Talk with experienced groundsmen or experienced pitch consultants. Q: When is the best time to water? Water should be applied in the late evening or overnight when the sun is down; this significantly reduces the water loss and allows more of the water to get deeper into the soil. Q: How can we ensure that we use the water in the most efficient way? Service your irrigation equipment to ensure that it is leak-free, blockage and scale free and all moving parts are free to move through complete arcs etc. Check distribution uniformity by putting buckets out to ensure water is distributed evenly. Also: • Never leave a static, hose-fed sprinkler system (one where the sprinkler head does not move across the pitch) unattended. Always be prepared to monitor and move it regularly. • The best way to apply water is the right amount on fewer occasions rather than applying water little and often. This will allow the water to get deeper into the soil, encouraging deeper root growth and reduced water loss due to evaporation and transpiration by the grass. • Only apply the amount needed. You can check this by using a spade or corer to see how far the water is penetrating. If you have sandy soils or well drained soils then do not over apply water. If you have heavily cracked clay soils, apply water slowly otherwise water will simply flow down the cracks and away from the turf plants. • When watering, look for signs of water repellency (hydrophobicity), common on dried out sandy or thatch soils. Take cores or use a spade to look where water is going in the soil profile. Q: What alternative sources of water can be considered to help maintain pitches? Three potential sources of water are worth considering. • Using existing watercourses • Using a borehole • Using grey water Using existing watercourses It is currently possible to abstract up to 20m3 a day from a watercourse or borehole without a licence. However, permission is required from the Environment Agency if you need to disturb or alter the bank of a watercourse. In addition, if you don’t own the land, you will need to obtain approval from the owner. Contact the Environment Agency’s for details.

Boreholes Where groundwater tables are high it may be possible to sink a shallow borehole. Where they are not high, you may be able to drill a deeper borehole to access an aquifer. Further information is available from the British Geological Survey (BGS). Using grey water By using the grey water from kitchen sinks and showers it is possible to create a small source of water however, in most cases it is not possible/easy to install the necessary equipment at short notice. If you wish to consider the use of grey water further you can get more detailed information on the Environment Agency’s website. Q: Our tennis club has clay courts which we were told we would be unable to use during the recent hose pipe ban. Why? If the surface of a clay court is not regularly watered and kept moist it will start to dry out and erode. Playing on an un-watered surface will accelerate the erosion leaving undulations in the surface which could expose the sub-base. This could create a dangerous surface and will be expensive to repair in the future. Q: We operate and run a water based hockey pitch but have been told that in the event of another hosepipe ban we would be unable to use the pitch. What would be the consequence of us playing on the pitch if we do not water it? You need to establish which particular artificial grass surface has been installed (i.e. the manufacturer and surface specification). This is very important because there are many different surfaces used for water based pitches and they all perform differently if not watered. Contact the manufacturer (or installer) and ask: • Is the surface safe to play hockey and other sports on if not watered? • If the surface is safe when dry what is the implication on the surface performance and is the surface more likely to be damaged? • Is there any effect on the warranty if the pitch is played on dry?

Q: How much water is used in irrigation in cricket? A survey of 45 clubs in the Sustainable Cricket Project showed that: 1. Clubs do not know how much water they use (because it is historically cheap and convenient). 2. 84% of clubs use mains water for irrigation. 3. Where data were available typical annual consumption for irrigation was: • Small club (1-2 adult XIs, limited junior section): 5-10m3/y. • Medium club (2-3 adult XIs, junior section): 50-150m3/y. • Premier league club (4-5 adult XIs, 2 grounds, large junior section): 200-300m3/y. 4. Only 10 facilities in the country irrigate outfields – for the majority of clubs this is an issue of watering squares. • A typical 12 pitch cricket square is 12 x 3m x 25m = 900m2 in area (0.09 ha). • A typical pitch is only 3m x 25m = 75m2 in area. Therefore irrigation requirements are small relative to other sports including golf, football and bowls. 5. For a typical 20 minute watering during pitch preparation – clubs will use 500-800 litres (0.50.8m3).

WHO CAN HELP? USEFUL CONTACTS Sport England www.sportengland.org Environment Agency www.gov.uk/government/organisations/ environment-agency British Geological Survey www.bgs.ac.uk Institute of Groundsmanship www.iog.org The Sport and Play Construction Association www.sapca.org.uk

CLUB MIRROR 45

GOLF EQUIPMENT & IRRIGATION SOLUTIONS

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BUILDING THE BUSINESS – COCKTAILS

Mixing it up Sharpen up your shaking skills and perfect your pouring prowess. Because cocktails are ready to mix it up at the club bar.

rom the perfect Gin and Tonic to more creative concoctions, cocktails provide a fresh and contemporary addition to the bar offering. All you need is a cocktail shaker (occasionally), ice (frequently), glassware (messy without it). Oh yes – and the will to try out something different on your members.

Mai Tai • 2oz Jamaician dark rum • 2⁄3oz Triple sec • 1⁄3oz Amaretto • 1⁄3oz Sugar syrup • 1 Dash grenadine (if you prefer it sweeter) • Juice of 1 lime • Mint leaves

RUM BASED Mojito • 50ml Bacardi 8 Year Old rum • Angostura bitters • Lime juice • Sugar • Soda water • Mint leaves • Mixer: lime juice, soda Method: Muddle eight fresh mint leaves in a highball glass with a tea spoon of sugar. Add 25ml of freshly squeezed lime juice. Fill the glass with ice. Add the Bacardi and Angostura bitters. Top up with soda water and stir. Mojito

Method: Shake all ingredients except the dark rum together in a mixer with ice. Strain into glass and float the dark rum onto the top. Garnish and serve with straw.

Daiquiri

Daiquiri • Bacardi Oro rum • Lime juice • Sugar syrup Method: Fill a cocktail shaker with ice. Add the rum, sugar syrup and freshly squeezed lime juice. Shake and strain into a chilled cocktail/Martini glass and garnish with a lime wedge or spiral of lime peel. Mai Tai

CLUB MIRROR 47

BUILDING THE BUSINESS – COCKTAILS Gin Fizz • 45ml Gin • 30ml Fresh lemon juice • 10ml Gomme syrup • 80ml Soda water

Gin Fizz

Method: Pour over ice in a highball glass. Pink Gin • Gin • Dash of Angostura Bitters Method: Chill the glass and coat the inside with bitters. Add the gin and serve in a cocktail glass. No ice. Decorate with a shave of lemon rind.

VODKA BASED Bloody Mary • 45ml Vodka • 90ml Tomato juice • 15ml Lemon juice Cockspur Mule • 35ml Cockspur rum • 3 dashes Angostura bitters • 2 wedges of Lime • Ginger beer

GIN BASED

Method: Build over ice and top with ginger beer.

Method: Pour the gin into an ice-filled highball glass, top with premium tonic and a wedge of lime.

The Mount Gay Regatta Rum Punch • 37.5ml shots Mount Gay Eclipse • 25ml Bols Apricot • 25ml Fresh lime juice • 3 Basil leaves • 50ml Pineapple juice • Ginger ale Method: Shake all the above ingredients together and strain in to a 12oz highball glass over crushed ice. Crown with ginger ale. Eclipse

The classic Gordon’s gin & tonic • 35ml Gordon’s gin • Premium tonic • Wedge of Lime

G&Tea (Created for World Gin Day by Sopwell House, St Albans, Herts) • 40ml Bathtub Gin • 20ml Earl Grey Tea (cooled) • 20ml Grapefruit Juice Method: Add the gin, cooled tea and grapefruit juice to a cocktail shaker. Shake and serve over ice in a highball glass. Eclipse • 3 oz Gin • 1 oz Raspberries • 1 or 2 Dashed of grenadine • Crushed ice to the top • Mint and maraschino cherry for decoration Method: Put the raspberries in a highball glass and cover with grenadine. Shake the gin with ice and strain into the glass. Decorate with mint and cherry. Singapore Sling • 40ml Gin • 20ml Cherry • 5ml Cointreau • 5ml Bénédictine • 10ml Grenadine • 80ml Pineapple juice • 30ml Fresh Lemon juice • Dash Angostura bitters Method: Fill a cocktail shaker with ice cubes then pour in ingredients. Shake well and strain into – ideally – a Hurricane glass. Garnish with Maraschino cherries and pineapple.

48 CLUB MIRROR

Method: Take a highball glass and add dashes of Worcester Sauce, Tabasco, salt and pepper before pouring in all ingredients. Add ice cubes and stir. Traditional garnishes include celery stalks and lemon wedges. Bonfire (From Jan Lindgren) • 4 cl Finlandia Grapefruit Fusion • 4 Lime wedges • 2 ts Sugar • Ginger ale • Cranberry juice • Lime Method: Muddle lime and sugar in to highball glass. Add crushed ice and other ingredients. Stir and top with more crushed ice. Spring of Life (From Jan Lindgren) • 4 cl Finlandia Mango Fusion • 3 chunks of Fresh pineapple • 1 cl Sugar syrup • Fresh ginger • 4 cl Pineapple juice • Ginger ale • Pineapple leaves Method: Muddle fresh pineapple and ginger in the base of a shaker. Add Finlandia Mango Fusion, sugar syrup and pineapple juice. Shake and strain in to ice-filled highball glass. Top with ginger ale. Harvey Wallbanger • 45ml Vodka • 15ml Galliano • 90ml Orange juice Method: Place ice in a highball glass. Pour in the vodka and orange juice. Stir, then float the Galliano on top. Garnish and serve. Midnight Breeze (From Pekka Pellinen) • 4 cl Finlandia Grapefruit Fusion • 4 chunks of Fresh cucumber

Bloody Mary

Bonfire

Sweet Sensation • 2 measures Martini Extra Dry • 2 measures Martini Rosso • Lemonade • Lemon twist Method: Fill a tall glass with ice. Add the Martini Extra Dry and Martini Rosso. Top up with lemonade. Stir and add a twist of lemon to serve. Sunshimmer • 2 measures Martini Extra Dry • 2 measures Grapefruit juice • dash of Lemonade Method: Fill a tall glass with ice. Add the ingredients in the order shown. Stir and serve garnished with a slice of lemon. Bella Martini • 2 measures Martini Extra Dry • 2 measures Bombay Sapphire Gin • Orange juice Method: Fill a tall glass with ice. Add the Martini Extra Dry and the Bombay Sapphire. Top up with orange juice and garnish with a piece of orange. Riviera Sparkle • 2 measures Martini Bianco • Martini Asti • Ginger ale

Midnight Breeze

MARTINI BASED Cranberry Crantini • 1 measure Martini Bianco • 2 measures White rum • Cranberry juice

Method: Fill a tall glass with ice and add the Martini Bianco. Add the Martini Asti until the glass is three quarters full. Top up with ginger ale. Add twist of lemon to serve.

Method: Fill a tall glass with ice. Add the Martini Bianco and Bacardi Carta Blanca Rum. Top up with cranberry juice. Stir and serve, garnished with fresh cranberries.

AND FROM BRAZIL Caipirinha • 50ml (1 fl oz) Cachaça • 1⁄2 Lime cut into 4 wedges • 2 teaspoons refined sugar

Cranberry Crantini Method: Place lime and sugar into old fashioned glass and muddle (mash the two ingredients together using amuddler or a wooden spoon). Fill the glass with crushed ice and add the Cachaça. Caipirinha

• 1 Lime wedge • 1 cl Sugar syrup • 2 cl Apple juice Method: Muddle fresh cucumber and lime wedges in base of shaker. Add other ingredients. Shake and fine strain in to chilled cocktail glass. Black Russian • 50ml Vodka • 20ml Coffee liqueur Method: Pour over ice into an Old Fashioned glass. Gently stir.

CLUB MIRROR 49

ASK THE EXPERTS – WEB ADVICE

Home pages – making a difference The depiction of a good website tends to be heavily linked with being responsive and developing a sense of emotional connectivity. However, another critical factor of a good website is getting the homepage right, says Larrytech.

ext time you look at your home page ask yourself will it engage visitors and will it encourage them to continue the journey and to browse the rest of the website? Below we look at what contributes to an effective homepage. Content is critical Getting content right surpasses the expectations of who, what and why. Not only does it need to read well for the visitor but it also needs to be search engine friendly. Visual content seems to be an emerging trend that is becoming more common on modernised homepages. Visual content usually employs embedded videos which aim to connect with visitors using a more personalised approach. Videos tend to aid user experience nicely, which is definitely an imperative component to have on the homepage of a website. The nature of your club can also determine the theme of your homepage; e-commerce websites, for example, tend to utilise a more salesy tactic with a product orientated homepage, whereas a social club may focus more on upcoming events, sports clubs on fixtures and training and so on. Contact details Wherever it’s a contact form, or details in the footer of the homepage, a point of contact needs to be addressed on the homepage. It’s important that this contact point is the right person for the job with the time and inclination to respond quickly. There’s nothing more frustrating for would-be-members to get no response (and the same goes for members of course). Imagery To prevent a high bounce rate, your homepage needs to be enticing. What determines a good

50 CLUB MIRROR

homepage from a bad homepage usually depends upon the quality of the focal image. That’s not hard these days with phones taking great images you can upload, but make sure you present the right image. Is it an image of a family day? A sports day? An act? The images you present will attract the people who will love what you do as a club. Getting navigation right The visitor user experience is ultimately determined by the navigation on the homepage. The navigation bar in the header is usually the easiest way of doing this. The homepage is widely regarded as the ‘table of contents’, breaking down the site into sub-categories to make it easier for users to navigate to what they are looking for.

Dudsbury Golf Club. Web Site of the Year winner, 2016 Club Awards.

CONTACT DETAILS Any questions? Just get in touch with the team. Larrytech Ltd, Calverley House, 55 Calverley Road, Tunbridge Wells, TN1 2TU • t. 01892 888 011 • www.larrytech.com

ASK THE EXPERTS – SOFT DRINKS SALES

Selling soft drinks Soft drinks are stalwarts at the club bar. But just how do you make sure that your sales are the best that they can be?

Want to increase membership? With the Loyalty Card & Till System from OS Contracts

We did!

In 2012 we had 2000 members... ...as of Jan 2017 we now have 2600+ We’ve been successfully working with Clubs for over 40 years and our aim is to increase the bar sales of every Club in Britain!

O S CO N T R A CT S LT D O.S. Call us today on 0800 083 4293 to discuss your requirements ....or send us the reply form Fax: 0161 610 3552 • www.oscontracts.co.uk • info@oscontracts.co.uk

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3. Volume versus value Work out what is best for club business according to peak and off-peak periods. Most club venues would benefit from peak-time volume capacity. Conventional drinks such as cola, lemonade and tonic can be combined with innovative/niche offerings that present the opportunity to command a premium price.

5. Serve it right The most important factor, regardless of what you serve, is how you serve it. Giving members a warm, flat cola in a dirty, scratched glass will cause most club members to develop a negative impression of your club. So always ensure you start with a sparkling, clean glass, preferably one that has been stored in cool place. Fill up with ice (unless the member declines it) and then dispense the drink with an appropriate garnish. Serve with a smile!

Post to: OS Contracts Ltd Suite B1 1st Floor, GB Liners House, Stuart Road, Altrincham, Cheshire WA14 5GJ

2. What is the drinking occasion? Are they looking for quick thirst refreshment or an indulgent treat? Classifying their purchase need will help you to put different products in stock to increase volume sales, or increase the revenue per drink. Look out for products that have been designed with a particular benefit in mind; eg. an energy blast or juice boost.

4. Choice, choice, choice The reason? Through all facets of our daily lives, we now expect to be provided with alternatives. Consumers demand options and want control of the selection process. Ensure consumers know what is on offer by displaying soft drinks choices on your price list. Use merchandising and pointof-sale materials on or around the bar top to increase visibility and entice consumers.

Tel................................................ Email................................................................................................................................

1. Know your consumers Talk to them and find out what is missing from your offering. If you only offer a limited mixer range which doubles as the soft drink option, consider that nowadays consumers expect a soft drinks offering to comprise juices, flavoured carbonates and a choice of still cordials and squash

drinks. Ask staff to report back any regular requests for unavailable drinks and find space to factor in new or alternative products in your range.

Club............................................ Contact Name............................................ Position................................................

ategory management – a fundamental aspect of retailing – is one of the main strategies used by the grocery super giants to generate more sales and higher profits. The same process can be used for food and drink retailing and simply put, means customising your offering to reach the right consumers at the right time with the right product choices, and at the right value. There is a need to place greater emphasis on ensuring products are ranged correctly, so here are five top tips on how to take advantage of changes in the market place and increase sales and revenues from your soft drinks offering.

CLUB MIRROR 51

2017 HOSPITALITY SOCIAL MEDIA AWARDS

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REGISTRATION HOTLINE 01753 272022

ASK THE EXPERTS

Insure for all you’re worth The problem of under-insuring club assets is far from being a new phenomenon, but the issue appears to be getting worse. Club Insure’s Victoria Romero-Trigo offers the following advice.

ccording to the Royal Institution of Chartered Surveyors almost 80% of commercial properties in the UK could be underinsured by as much as 60%. Clubs must avoid falling into this bracket. Any club which doesn't insure its buildings at the correct reinstatement value will find that, in the event of a claim, insurers could apply average. This means that any settlement would be reduced in proportion to the amount of underinsurance. This applies to all claims and not merely total losses. A comprehensive building valuation at least every five is recommended. The sum insured that you declare to insurers should represent the cost to reinstate the building – i.e. rebuild it – not just the market value, other considerations are: • Include debris removal. Identification of asbestos in a building can significantly increase the cost of debris removal at the time of a claim. • Don’t forget demolition and professional fees. Think about clearing the damaged structure and

the professional fees associated in its re-building, its not just the cost of a new building. • Understand Building Regulations and Legislation. Additional features (i.e. lifts, disabled access) may have to be installed during reinstatement, even though they were not there prior to the loss.

The cost of under-insuring Following are examples of under-insurance found after a valuation by Club Insure’s nominated Chartered Surveyor. Club X

Sum Insured £750,000

Valuation £1,875,000

Club Y

Sum Insured £720,000

Valuation £1,370,000

Club Z

Sum Insured £600,000

Valuation £1,100,000

Should these clubs need to submit a claim, these examples would see following formula applied. Example 1: Club X suffers a Theft Loss – £10,000. Payment received would be calculated as follows: £750,000 _________ x £10,000 = £4,000. £1,875,000

• Identify Listed status. This can have huge ramifications on the cost of reinstatement due to the requirement to source original materials. • Include everything. Internal features, outbuildings, car parks, boundary walls, this is not an exhaustive list. • Maintenance of an inventory. Maintenance of an inventory or an asset register, helps identify the quantity and value of plant, machinery and equipment stored in the premises. • Is the equipment obsolete? If an item is difficult to replace, the cost of its replacement may well also be higher than you may expect. Finally, it is imperative that operators seek professional, honest advice from brokers who are both experienced, trusted and who operate with integrity. The cheapest quote initially, often turns into the most expensive in the long term. The good news is that premiums don’t always have to go up! An accurate and comprehensive assessment, coupled with the right advice, could see the club paying less for a better level of cover.

The club’s policy excess of £250 means £3,750 would be paid by insurers.

CONTACT DETAILS Result: The club needs to find £6,250 from its own funds to pay for the under-insured element of the claim.

Club Insure covers all aspects of club insurance from start to finish, with Account Handlers and Claims Managers under one roof.

Example 2: Club Y has a relatively serious fire – £300,000. Payment received would be calculated as follows: £720,000 _________ x £300,000 = £157,664.23. £1,370,000

Victoria Romero-Trigo, Director Club Insure Ltd Romero House, 8 Airport West, Lancaster Way, Yeadon, Leeds LS19 7ZA

The club’s policy excess of £250 means £157,414.23 would be paid by insurers. Result: The club needs to find the remaining £142,585.77 from its own funds to pay for the underinsured element of the claim.

e. Victoria.romero-trigo@club-insure.co.uk t. 0844 488 9204 www.club-insure.co.uk

CLUB MIRROR 53

26.11.2017 - 28.11.2017 H10 ANDALUCIA HOTEL, MARBELLA

CMAE 2017 EUROPEAN CONFERENCE 10 EXCEPTIONAL EDUCATION SESSIONS WITH LEADING CLUB INDUSTRY EDUCATORS, GALA DINNER & GOLF AT REAL CLUB VALDERRAMA

PROFESSIONAL DEVELOPMENT

10 EXCEPTIONAL EDUCATION SESSIONS WITH LEADING CLUB INDUSTRY EDUCATORS

JAVIER REVIRIEGO CEO REAL CLUB VALDERRAMA ‘CLUB EXCELLENCE’

BILL MCFARLAN PINK ELEPHANT COMMUNICATIONS ‘LANGUAGE OF LEADERSHIP’

ROB HILL

SUSAN STEVENSON

GGA ‘EUROPEAN CLUB BENCHMARKING’

‘PERFORMANCE MANAGEMENT’

BILL SANDERSON

PAUL ARMITAGE

THE BUSINESS COACH ‘MANAGING THE COMPANY CALLED YOU’

LE GOLF NATIONAL CHANGE MANAGEMENT’

TREVOR COUGHLAN JONAS ‘CLUB MARKETING’

MARK NEWEY CCM CEO ROEHAMPTON CLUB / CMAE PRESIDENT ‘A LIFETIME OF LEARNING IN THE CLUB INDUSTRY’

KEVIN FISH CCM CONTEMPORARY CLUB MANAGEMENT ‘ADVANCED GOVERNANCE’

LODEWIJK KLOOTWIJK EGCOA ‘MEMBER RETENTION’

STAY H10 ANDALUCIA HOTEL, MARBELLA Located in Puerto Banús, in one of Marbella's most exclusive areas, the H10 Andalucía Plaza is a hotel built in the traditional Andalusian style which has been refurbished with a cutting-edge contemporary design. This emblematic hotel has bright, spacious rooms, exceptional cuisine at a large variety of bars and restaurants, Despacio Spa Centre with a select range of treatments, two pools (one heated indoor pool in the Spa which forms part of the thermal spa area),

LIMITED AVAILABILITY

€595 INCLUDES 2 NIGHTS ACCOMMODATION, ALL EDUCATION SESSIONS, LUNCH AND GALA DINNER REGISTER NOW

CLASSIFIED

CLUB SERVICES

TO ADVERTISE PLEASE CALL

07789 870709 BEHIND THE BAR

REFURBISHMENT sales@pubfurnitureuk.co.u

Faux Leather RF/5F £39.90

TC/2 From £38.90 Wood Seat

WT/13 £64.90

CF/24 Leather £119.90

TC/1 From £34.90 Wood Seat

Call Our Sales Team Now For Full Brochure and Special Offers or View Our Website

PO/7 £89.90

Ridge bases From £37.00

www.trentfurniture.co.uk

The World’s Le ade r in Be e r Co oling Systems

OF/7A £39.90

OF/3G £25.90

RF/16 From £39.90

CI/15D From £64.90

WT/1 From £81.90

From £23.30

From £13.50

From £12.40

150C

151C

From £23.30

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Now available in 15 fabrics

154C

The curtain specialist for clubs, schools and theatres

Cameo Curtains manufacture and install stage curtains, large scale drapes and tracks throughout the UK. Cameo have supplied, installed, serviced and cleaned curtains in clubs, schools, theatres and many other venues since 1991 and offer a friendly, professional service to produce stunning, high quality curtains every time.

• Stage Curtains • Large Window Curtains • Dividers • Blackout Drapes • Cleaning & Re-flameproofing Contact us today and quote CLUB to arrange a free site visit to discuss your requirements.

Tel: 01354 677 796 Web: www.cameocurtains.co.uk

Email: sales@cameocurtains.co.uk

CLUB MIRROR 55

CLASSIFIED

CLUB SERVICES ENTERTAINMENT

REFURBISHMENT

ssk entertainment • disco • quiz nights • master of ceremonies • weddings • birthday parties • award evenings • club events SSK Entertainment is based in West Sussex. We can provide all the ingredients you’ll need for your party, wedding, quiz night or any event at budgets to suit everyone. We operate anywhere in the Surrey, Sussex and Kent area. TO CHAT ABOUT YOUR EVENT, REQUIREMENTS, BUDGET ETC PLEASE CALL DAVID FOSTER ON 07710 855295 or visit www.sskdisco.co.uk

GAMING

REFURBISHMENT sales@pubfurnitureuk.co.u

CF/24 Leather £119.90

Faux Leather RF/5F £39.90

TC/2 From £38.90 Wood Seat

TC/1 From £34.90 Wood Seat

WT/13 £64.90

Call Our Sales Team Now For Full Brochure and Special Offers or View Our Website

PO/7 £89.90

Ridge bases From £37.00

www.trentfurniture.co.uk

OF/7A £39.90

OF/3G £25.90

RF/16 From £39.90

CI/15D From £64.90

WT/1 From £81.90

From £23.30

From £13.50

56 CLUB MIRROR

From £12.40

150C

151C

From £23.30

152C

153C

Now available in 15 fabrics

154C

CLASSIFIED

TO ADVERTISE PLEASE CALL

07789 870709

REFURBISHMENT

ENTERTAINMENT

CELLAR EQUIPMENT

CLUB MIRROR 57

CLASSIFIED

CLUB SERVICES

TO ADVERTISE PLEASE CALL

07789 870709

REFURBISHMENT

sales@pubfurnitureuk.co.u

Faux Leather RF/5F £39.90

TC/2 From £38.90 Wood Seat

WT/13 £64.90

CF/24 Leather £119.90

TC/1 From £34.90 Wood Seat

Call Our Sales Team Now For Full Brochure and Special Offers or View Our Website

PO/7 £89.90

Ridge bases From £37.00

www.trentfurniture.co.uk

OF/7A £39.90

OF/3G £25.90

RF/16 From £39.90

CI/15D From £64.90

WT/1 From £81.90

From £23.30

From £13.50 58 CLUB MIRROR

From £12.40

150C

151C

From £23.30

152C

153C

Now available in 15 fabrics

154C

2017 CLUB AWARDS

OPEN FOR ENTRIES

Enter the 2017 Club Awards.

Email info@clubmirror.com with your club details or use the registration hotline below.

REGISTRATION HOTLINE 01753 272022

CLUB MIRROR 55

A portfolio that includes the

top 2 cask ale drinks * brandS in 2016

Wainwright number 1 cask ale brand in 2016*

Pedigree number 2 cask ale brand in 2016*

• 3 beers in the Top 100 Drinks List*

• Consumers want to see these beers on the bar • 3 great new looks

*The MA Drinks List: Top 100 Brands

Shipyard number 2 craft beer brand in 2016*

For more quality brands & services to drive your business, call Marston’s on 0800 587 0773