Club mirror june 2015 by Alchemy Contract Publishing

clubmirror June 2015

AT THE H EART OF THE COMMUNITY

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Contents

club mirror AT THE HEART OF THE COMMUNITY

JUNE 2015

AWARDS, EVENTS AND CALLS TO ACTION

18 Spotlight on John Inverdale Sports presenter John Inverdale is this year’s Club Awards host. And here’s why.

20 Time to shine Does your club deserve recognition? Here’s how.

25 FREE to clubs – beer festival Join us to sample old favourites and new brews.

29 Reader Survey Take part in the most comprehensive survey carried out in the club industry.

NEWS, VIEWS, CLUB LIFE AND LEGISLATION 06 News Report proves 24 hour drinking fears unfounded, latest brands news, who’s doing what and why.

10 Legal Eagle Reflections on the past 10 years – including the impact (or lack of it) of relaxed licensing laws.

11 News special – CIU AGM Bird’s-eye view of proceedings, motions and issues tackled at the 152nd Annual Meeting of the CIU.

22 Drinking out shows growth

BUILDING THE BUSINESS 20 Club Awards

The growth in Drinking Out has outstripped that of Eating Out for the first time in over two and a half years.

Could YOU be a winner? Time to find out.

34 Sporting fixtures 25 Club event – one for the diary With a FREE beer festival, Gala Dinner and fun entertainment, November 26 is a Red Letter day. So come and join us!

Sports4Bars.com looks ahead to the key live sporting fixtures coming to your club screens.

38 Drinks Report – Wine What’s hot and what’s not. Plus: Top Tips from Carlsberg UK and Molson Coors.

ASK THE EXPERTS 49 On the internet

44 Club Kitchen

Latest advice from our resident experts.

In for a grilling? Get out the charcoal and check out the tongs – it’s BBQ time!

50 The art of negotiation How to get what you bargained for.

52 It’s classified! Showcasing club-supporting suppliers.

CLUB MIRROR 3

LEADER

Contributors

It’s your time to shine So here we are after the elections and pondering over what’s been and gone and what’s likely to happen in the future. Interestingly, the topic of 24 hour opening, introduced under a Labour government 10 years ago, has hit the headlines recently, thanks to a new report. Predictions that longer opening hours would bring about a rise in alcoholism and drink-fuelled crime have proved erroneous it seems. Alcohol consumption? Down. Crime levels? Down. Nevertheless – and fiercely fought against by Club Mirror and its readers – a Late Night Levy was introduced (by the Coalition) where Licensing Authorities were able to demand said levy for any licensed clubs remaining open after midnight. Given this review, it is worth hammering home now, as it was at the time, that clubs are self-policing and self-governing and won’t tolerate bad behaviour. Members know that. And I’m sure an examination of police call-outs in your area would prove it. (Check it out and let us know your findings.) We all know that clubs continue to play a pivotal role in society; we just have to make sure everyone else knows that too. Making sure your club is front-of-mind has never been more important. And what better way to put the club in the local spotlight than by becoming part of the 2015 Club Awards? Just by entering you’ve created an opening to chat with your local press. Followed up with becoming a finalists and/or a winner, and you’ll have their picture desk knocking on your door for that photo opportunity. So if there is one thing we’d ask you to put time aside for this month, it’s entering the Club Awards. (The deadline in June 30.) Turn straight to page 21 and fill in the Express Entry Form. We look forward to your entry; it’s time to shine.

Caroline Scoular Editor, Club Mirror

Caroline Scoular

Sean Ferris

Nick Walton

Justin O’Regan

Mark Newton

Ashley Cairnes

Jill Slingsby

Hamish MacLean

Lawrence Hardcastle

Leigh Ann Ogilvie

Jonathan Hardy

David Foster

Editor Caroline Scoular Design David Foster Editorial Chris Colverd Events Jill Slingsby Display Advertising Margaret Doherty Sales and Marketing Manager Leigh-Ann Ogilvie, Circulation Jon Hardy Accounts Michael Jeffries, Pam Attrill Publishing Director Sean Ferris

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com; sean@clubmirror.com; leigh-ann@alchemymedia.co.uk; info@clubmirror.com ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@alchemycontractpublishing.co.uk www.alchemycontractpublishing.co.uk The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products.

CLUB MIRROR 5

CLUB NEWS

New report on 24-hour licensing defies critics Violent crime and alcohol consumption have fallen since the relaxation of licensing laws 10 years ago, according to a new report from the Institute of Economic Affairs (IEA). The report, Drinking, Fast and Slow: Ten Years of the Licensing Act, shows that, contrary to popular expectations alcohol consumption per capita fell by 17% between 2005 and 2013, the biggest decline since the 1930s. Predictions that longer opening hours would bring about a rise in drink-fuelled crime also proved erroneous, says the report. Christopher Snowdon, Director of Lifestyle Economics at the Institute of Economic Affairs, said: “Facilitating longer opening hours may have been the best thing the Labour Party ever did. The hysteria about so-called 24-hour drinking ranks as one of the great moral panics of our time, but the evidence is now clear: the doom-mongers were wrong. Far from bringing about the catastrophic repercussions that were forecast when it was

introduced, the Licensing Act has coincided with a fall in binge-drinking and made little difference to the rate of crime and alcoholrelated health problems. The biggest consequence of relaxing licensing laws has been that the public are now better able to enjoy a drink at the time and location of their choice.“ Report’s key findings: Alcohol consumption – Greater availability of alcohol has not coincided with a surge in demand, as the consumption of alcohol has fallen substantially since 2005.

Binge-drinking – Every measure of excessive drinking has shown a decline. Since 2005, the number of 16 to 24 year olds binge drinking has fallen from 29% to 18% and from 25% to 19% amongst 25 to 44 year olds. Being teetotal is now as common amongst 16 to 24 year olds as it is amongst pensioners.

Violent crime – The rate of violent crime in England and Wales has fallen by 40% since 2004/05. Incidents of crimes generally aggravated by alcohol have fallen steeply and the number of domestic violence incidents has also declined (by 28%). Some evidence suggests that violent crime has been dispersed later into the night; the report believes that this accounts for just a small percentage of total crime and the overall decline has been considerably greater. Health outcomes – Little evidence exists to suggest that the Licensing Act brought about a rise in the number of alcoholrelated admissions to Accident and Emergency departments, says the report, adding that numerous studies have shown that the Licensing Act had a positive or neutral effect. • For more analysis, turn to Legal Eagle, page 10.

People’s Pundit announced Liverpool-supporter, Kevin Clarke, is the winner of Carlsberg and talkSPORT’s five-month campaign to find the ‘People’s Pundit’. Kevin (pictured, left, with Jeff Stelling) won the opportunity to report live from the Britannia Stadium as Stoke City took on Liverpool on 24 May. More than 500 football aficionados entered the contest with the five most impressive entrants attending a bootcamp at Wembley Stadium where professional pundits Jeff Stelling and Mark Saggers put them through their paces – including conducting a press conference with former Arsenal midfielder, Ray Parlour.

Sky Sports agrees five year boxing deal Sky Sports and Matchroom Sport have extended their exclusive UK and Ireland broadcast partnership until 2021, offering up to 120 nights of live boxing over the next six years. Club viewers will now be able to follow the next generation of British boxers including James DeGale MBE, Kell Brook, Lee Selby, Kevin Mitchell, Scott Quigg, Luke Campbell MBE and Anthony Crolla as well as gold medallist Anthony Joshua MBE. 6 CLUB MIRROR

Sky Business Managing Director David Rey said: “As the home of boxing, we’re thrilled to be able to offer a further five years of fights and fighters. Boxing continues to be massively popular in clubs up and down the country. This extended deal means that Sky customers can continue to rely on boxing to drive people in for the big fight nights for at least the next six years.”

BT Sport secures rights for 2015 World Rugby Under-20 Championship

BT Sport has secured the live rights to show the World Rugby Under-20 Championship taking place in Italy this year. Twelve teams will be battling it out across Italy and the tournament will be shown live on BT Sport from Tuesday, June 2, 2015 until the final on Saturday, June 20, 2015. The tournament sees the best young talent in the world compete against each other and the stars of the future will be on show. All games featuring the Home Nations and Ireland will be shown live during the tournament with highlights also available. England has won the tournament for the past two years and will be hoping to make it three years in a row in 2015. Simon Green, Sports Channel Director, BT Sport, said: "BT Sport is proud of its commitment to rugby union and our live coverage of the World Rugby Union Under-20 Championships builds on our offering to rugby fans. This will be a great opportunity for viewers to see future global stars on show and promises to be an exciting tournament in Italy." The tournament consists of three groups of four which include games like New Zealand against Ireland and England v France. The group stages are between Tuesday, June, 2 and Wednesday June 10 in Parma, Calvisano and Viadana. On Monday, June, 15 both semi-finals will take place in Calvisano ahead of the third/fourth place play-off and the final in Cremona on Saturday, June, 20.

Club Awards 2015 – Call for entries Clubs are reminded that the deadline for entries to this year’s Club Awards is 30 June. The Awards, hosted by celebrity sports presenter John Inverdale, take place on 26 November in Manchester at a Gala Dinner in the Palace Hotel. “The Club Awards recognise and applaud all sizes and types of clubs and provide the

recognition that managers, committees and members so richly deserve,” said Club Mirror’s Caroline Scoular. “Whether you’re a small social club or a large sports club, we want to hear from you.” •Turn to page 21 for this issue’s Express Entry Form.

BRANDS NEWS Diageo launches Spirits Revolution site Diageo has launched a Spirits Revolution website which aims to educate licensees on the huge growth opportunity present within the £5.4bn Spirits category, which is growing 1.8% year on year. The website www.spiritsrevolution.com will offer advice, hints and tips to licensees and bar staff on ways in which they can make simple changes that will deliver extra sales and increase profits.

Foster’s waves ‘Hooroo’ to Brad and Dan Foster’s has dropped its Brad and Dan characters after six years. A four week advertising programme to exit the characters (who are seen leaving to get married) premiered on The Alan Carr Show (15 May). Ifemoa Dozie, Brand Director at HEINEKEN said: “Brad and Dan have been hugely successful for Foster’s since they first appeared on our screens in 2009, and whilst we’re sad to wave hooroo to them for now, we’re excited for the next adventure for the Foster’s brand. We wish the two mates all the best in married life.”

SABMiller aquires Meantime Brewing SABMiller is to become the new owner of London-based modern craft brewer Meantime Brewing Company. This gives SABMiller an entry point into the fastest-growing segment of the UK beer market and complements its imported super-premium lagers such as Peroni Nastro Azzurro and Pilsner Urquell, says the company.

Industry body signs up to Club Awards The British Institute of Innkeeping (BII) is the latest industry body to announce their support of the Club Awards. The Institute is to sponsor the Club Awards for the second year running in recognition of the role clubs play in the UK. Chief Executive Tim Hulme said: “Clubs are a vital part of the UK's licensed community as well as their own local community. The British Institute of Innkeeping is therefore delighted to endorse and support for a second year running, the very important Club Awards. They provide a vibrant showcase for all that's great about UK clubs, from innovation

Heineken introduces new spirit-flavoured cider range Heineken has introduced a new range of Prohibition-inspired 4% ABV spirit-flavoured ciders called Blind Pig. The three flavours, all available in 500ml bottles, come wrapped in 1920s-style US newspaper design.

Spitfire flies high for RAF

and ingenuity to commitment and dedication of their stewards, managers, committees and volunteers.” The CIU is also in its second year as a sponsor of the Traditional Club of the Year category. •Turn to pages 25-28 for more details of the event, and to page 21 to enter.

Club Mirror joined Shepherd Neame at an industry golf day, organised by the brewer to raise funds for the RAF Benevolent Fund. The RAF Benevolent Fund is the nominated charity of Shepherd Neame’s Spitfire brand and the event was timed to coincide with VE Day celebrations. Shepherd Neame's Sales Director Giles Hilton, took on the role of auctioneer on the day, helping to raise £13,113. Interestingly, this is almost half the figure raised for the charity by Winston Churchill, broadcasting in 1951! (Turn the page for more details of the RAF Benevolent Fund.) Club Mirror was quietly proud to win Magna Carta Ale (appropriate given the office’s proximity to signature-venue Runnymeads) and Mash Tun No1 Ale.

British beers prosper British brewers and cidermakers scooped several awards at the recent International Brewing and Cider Awards, held in London. Trophies were awarded to nine beers and one cider, with Burton-based Marston’s picking up two, while Oakham Ales from Cambridgeshire took the Champion Cask

Conditioned Ale title again, having won it in 2013. Chair of judges Bill Taylor said: “Close to 1,000 beers and ciders were judged at Burton-upon-Trent earlier this year, so to be chosen as one of just 10 Championship winners is a tremendous accolade.” CLUB MIRROR 7

CLUB NEWS

Sponsored cycle ride A sponsored cycle ride from Tiverton Constitutional Club (pictured below) to Weymouth Conservative Club has raised around £2,000 for the Devon Air Ambulance and the Dorset & Somerset Air Ambulance. Members Bryan Steele, Dion Maynard and Jamie Short completed the gruelling cycle, with Roger Maynard and David Fisher

Golden month for Wadworth

following in a support vehicle. The monies raised were split between the two Air Ambulance services, and representatives of the Air Ambulance Trusts attended a celebration evening where Lisa Stanley, International Irish & Country Music Entertainer, presented the two cheques.

Left to right: Roger Maynard, Dion Maynard, Jamie Short, Richard Jones Club Chairman, Bryan Steele and David Fisher.

Wadworth’s ‘Hop Cycle’ Garden, in partnership with Sparsholt College, Hampshire, has won Gold at the RHS Chelsea Flower Show 2015. The garden featured aspects associated with the Devizes-based brewer’s 140 year brewing heritage, including a penny farthing – a ‘hats off’ to founder Henry Wadworth who cycled from London to Bath in 1869. Wadworth’s seasonal winter ale ‘Old Timer’ has also been awarded Gold at the

SIBA South West Beer Competition in the Strong Ale category.

New look for John Smith’s A new look has been introduced to John Smith’s Extra Smooth and Original Ale, along with a refreshed T-bar lens, conicalshaped glassware and a new TV advert and strapline – ‘only ordinary by name’.

Scottish Brewery signs racecourse deal Musselburgh Racecourse has agreed a sponsorship deal with Scotland’s Caledonian Brewery. Known for its 80/- and Deuchars ales, the brewery has signed a three-year deal to become the East Lothian course’s exclusive supplier of draught lagers and ales and will host a new Caledonian Brewery Race Day on Saturday, September 12.

Ifeoma Dozie, Mainstream Beer Brand Director at HEINEKEN said: The fully integrated strategy has been designed to build on an evolving brand story that places the consumer at the heart, whilst reinventing John Smith’s for today’s market.” www.youtube.com/watch?v=gPafQfokx84

Pictured (left to right): Heineken UK’s Jason Cockburn, Musselburgh Racecourse General Manager Bill Farnsworth and Caledonian Brewery Managing Director Andy Maddock.

All for charity

Suppor ted

RAF Benevolent Fund The RAF Benevolent Fund is the RAF’s leading welfare charity with a proud tradition of looking after its own. Lord Trenchard founded the Royal Air Force in 1918. By the close of World War I the RAF had endured 16,000 casualties, leaving 2,600 widows and dependents and 7,500 badly incapacitated men. The RAF Benevolent Fund was first created in 1919 (again by Lord Trenchard) with a first year welfare expenditure of £919. The first welfare assistance given was a shilling for a night’s lodging to give the recipient a chance to seek work. Ninety years later and that spend was over £20 million and supported over 60,000 people! 8 CLUB MIRROR

During the Second World War the RAF Benevolent Fund was once again there to support the RAF family, awarding 67,500 grants between 1943 and 1945. Funds were boosted in 1951 when Winston Churchill appealed on BBC radio on behalf of the RAF Benevolent Fund, and helped raise £26,460. Come 1960, national servicemen and their dependents became eligible for assistance, and today, all ex-national servicemen and their families are still eligible for this support. June 2012 was an important marker for the RAF Benevolent Fund when, working alongside the Bomber Command Association, it unveiled the Bomber Command Memorial. The memorial stands as a fitting tribute to the 55,573 men in Bomber Command who lost their lives during WWII. 2015: the work continues The RAF Benevolent Fund continues to provide a wide range of help to members of the RAF, past, present and future, from support for young people growing up on RAF stations to welfare breaks for RAF families in need of a holiday. • T: 020 7580 8343 • F: 020 7636 7005 • E: mail@rafbf.org.uk

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LEGAL EAGLE

And here we are –

10 years on Remember the furore surrounding 24 hour opening? This month Club Mirror’s Legal Eagle explains the reasoning behind its introduction in 2005 and explores its ramifications – or lack thereof!

ast month I looked at the workings of the previous Government (2010), and their last minute changes made to the Licensing Act to add further Mandatory Conditions for permissions or sell or supply alcohol. As I recall, the changes (in the words of the Government) were required to further ensure the control of alcohol consumption, particularly in the night-time economy, which had got out of hand and created mayhem on the high street. There were similarities to the Government’s rush to have regulations adopted during the dying days of Parliament in 2015. I was bemused by the headlong rush to get the legislation onto the statute books, if a recent report from the Institute of Economic Affairs was considered relevant to alcohol provision, sales and consumption. Sales and consumption of alcohol are dropping at their fastest rate since the 1930s, with consumption per capita falling by 70% between 2005 and 2013. The original motivation of Mr Blair’s Government in 2003 when the new Licensing Act was being drafted, was to overhaul a system which had changed little since 1830. Local Authorities had dealt with the regulation of entertainment, and its provision was totally separate to the sale of alcohol (which was purely the domain of the Licensing Magistrates). This was historic in many respects as entertainment and the sale and consumption of alcohol had been totally separated by legislation placed on the statute book, which banned the connection (walk through) between all ale houses and those providing entertainment. The Licensing Act 2003 was an extremely bold move – and one which had its opposers. Whilst the Government was confident that extending hours would bring England and Wales into line with other European countries, and provide the opportunity for a “café culture” (although quoted by many, a saying which was never actually used during the drafting of the Act) opposers were confident that modernisation of the legislation could only lead to increases of excess similar to those seen in the late 1700s and early 1800s, when gin was cheaper than beer and drunkenness was the norm. The bold move and modernisation of the

10 CLUB MIRROR

licensing regime appears to have been vindicated. Alcohol consumption is down considerably and the “café culture” appears to be a reality. People decide when they wish to imbibe, whether it be 7pm or midnight. Although much has been made of health related issues, and the crime and disorder that was an inevitability, the stats have failed to support the initial predictions that were made. Nowadays, we are made aware of problems associated with the consumption of alcohol because of the statisticians’ ability to be able to record more accurately what is going on in society. However, although alcohol related liver disease has increased in the younger population, this has been mirrored by a younger population who drink considerably less now than in 2005, and the emergence of new groups who do not drink at all. In fact, what is puzzling probably for all at present, is that there is an increase in the prevalence of cirrhosis of the liver whilst a decrease in consumption continues to be demonstrated. (You may also be aware that there are attempts being made currently to increase advertising and information targeting female drinkers because the incidents of liver related disease are on the increase in the female population.) Whilst the crime and disorder which had been predicted would accompany the relaxation of the licensing law has not occurred – and the volume of crime and disorder is actually down over the period from 2005 to 2015 – the times at which that crime and disorder takes place has changed. The incidents of crime taking place have moved to reflect the later opening times for premises selling alcohol. This supports, to a certain extent, the rationale of Police forces who object to later opening hours. Shift patterns for policing dictate that the majority of Police presence does not reflect changes to the logged crime and disorder occurrences. I wonder, however, as a result, if it could be argued that the absence of Police lead to increased crime and disorder? Anecdotal evidence suggests that the “bobby on the beat” defuses many minor fracas and the perpetrators go on their way. In the absence of the Police, minor disturbances can and do envelop onlookers and become more ugly. This may account for the

increases in crime and disorder which appear to be prevalent at later (or earlier depending on which way you look at it!) hours, when Police shift patterns do not allow the same number of personnel to be visible in the community. Enabled choices Overall, the new Licensing Act (now nearly 10 years old) has enabled choice and, in many cases, required surviving hostelries to adapt to the choices being made without, it would appear, all the other side effects which had been predicted. Finally, predictions for the new Government and their response to alcohol over the next five years is difficult. I do believe that solidarity with our neighbours north of the border in respect of drink driving laws will prevail, with the current anomaly between England and Scotland being resolved. The new lower level adopted by Scotland is more harmonised to European standards, and would be a step in the right direction to ensure that levels of driving whilst consuming alcohol (and hence being over the limit) continue to decrease. Minimum pricing per unit of alcohol remains in the European Court at present, with a decision on the validity of the Scottish regulation not expected until the end of the year. I would expect if the findings go against the Whisky Association, and those bodies who have joined in their opposition to a minimum pricing strategy, that further moves in the direction of a minimum pricing structure will be brought forward. Currently all eyes are on the emergency budget which has been announced for July. One thing is certain, however; these times can be described as anything but dull. If you have any questions about this article or any of the topics written by Legal Eagle Nick Walton, please do not hesitate to contact him on 07824 465 531.

NEWS SPECIAL

The 152nd Annual Meeting The 152nd Annual Meeting of the Union took place at the Norbreck Castle Hotel in Blackpool on Saturday, April 11. The following is a condensed report of proceedings, motions and issues tackled at this important event.

Union President George Dawson CMD welcomed attendees to the 152nd Annual Meeting and invited delegates to observe a two-minute silence in memory of club members who had passed away in the previous 12 months. Delegates were then asked to agree the minutes of the 2014 Council meeting. This was followed by a Civic Welcome from Blackpool’s Mayor, Councillor Val Haynes. Introductions In addition to President George Dawson CMD, Vice-President John Tobin and General Secretary Ken Green CMD, The National Executive Member for South Wales and Monmouthshire District Ken Roberts CMD, Chairman of the Standing Orders Committee, introduced the other members of the Committee: Vice- Chairman, Geoff Whewell, West Midlands Branch; Sid Hicks, Northumberland Branch; Bob Russell, Wessex Branch; John Heggs, Leicestershire Branch; Peter Askin, Leeds Branch; Peter Robinson, Manchester Branch and Malcolm Williams, North Staffordshire Branch. Mr Roberts also introduced Head Office Manager Stephen Goulding and Union Accountant Steve Connell, also on stage.

THE PRESIDENT’S ADDRESS George Dawson CMD “There comes a time when we need to talk about the elephant in the room. The elephant is corporation tax, and increasing attempts of the establishment to attack our mutuality, and to treat us as a business for profit. The start of this current attack came about with the Licensing Act 2003. The Act allows private members clubs to sell by retail to non-members. This had been allowed for associates in previous Licensing Acts for the last century, but this is now extended to any guest. “You may say that this is a good thing, and why haven’t the Union embraced it in its model rules. The answer to this is because a wholesale acceptance of the changes would challenge the club’s mutuality ethos. The club can take advantage of the new liberalisation of the law, without giving up its main purpose of a private members club and its mutuality. I know, from personal experience, the effect the smoking ban had on the on-trade, with clubs losing up to 40 per cent of their bar income. “This shortfall, in many clubs, has had to be made up with outside functions, especially if you have a very large concert room. To take advantage

of this without compromising your private members club status, is to have a premises licence in conjunction with your club premises certificate. Over 500 clubs in the Union already do this, and many others take advantage of the 12 Temporary Event Notices allowed during a 12-month period. “Ten or 20 outside events can be the difference between the club staying open and closing. The simple reason for both documents is that you can show that you are a bona fide club, with the large majority of your trade being mutual, with only a small part being commercial. The commercial aspect does now become liable for corporation tax or, at least, its profits. “A quick look at practically all clubs’ accounts is that the bar trading makes a loss, and mutual activities such as subscriptions, gaming and recreation contribute to the clubs’ surplus, which is used for the benefit of the members, and not a profit. “With the Club Premises Licence and our rule book illustrating that the core activities are mutual, then the club would be entitled to a Club Premises Licence under the Gaming Act 2005. The room used for the outside events would not have a gaming machine, bingo would not be played, and people

CLUB MIRROR 11

NEWS SPECIAL would not participate in raffles. “If you have a charity event as an outside function, then the organisers would take care of these fund raising activities, and not the club. Guest rules “Clubs that only have a Club Premises Licence, and are lucky enough not to need outside events, must be vigilant with their guest rules, and ensure it isn’t being openly abused. The authorities in some areas are now targeting clubs, or more often the club’s accountant, who does a corporation tax return about associates’ sale by retail. “This has been the case forever, but it is of so little revenue, that the tax authorities have left it alone. With the use of the club’s signing-in book as evidence, it can be shown that this element of the club’s income is not material to the club’s overall results. We have yet to see if this strategy works, as we just have a couple of clubs this has happened in. “Hopefully, the authorities will accept this, and go back to let sleeping dogs lie as they have done in the past. The question is very much in the hands of the individual licensing authorities. I would just like to read to you the DCMS Guidelines to licensing officers: Paragraph 9.6(a): The 2003 Act does not prevent visitors to a qualifying club being supplied with alcohol, as long as they are guests of any member of the club, or the club collectively, and nothing in the 2003 Act prevents the admission of such people as guests without prior notice. For the sake of flexibility, the Act does not define guest and whether or not somebody is a genuine guest would in all cases be a question of fact. “The term can include a wide variety of people who are invited by the qualifying club, or any individual member, to use the club facilities. The manner in which they are admitted as guests will be for the club to determine and to consider, setting out in their own rules. “Paragraph 9.6(b) says: There is no mandatory requirement under the 2003 Act for guests to be signed in by a member of the club, however, a point may be reached where a club is providing commercial services to the general public in a way that is contrary to its qualifying club status. It is at this point

12 CLUB MIRROR

CIU President George Dawson CMD

Steve Connell, Union Accountant that the club would no longer be conducted in good faith, and would no longer meet general condition 3 for the qualifying clubs in Section 62 of the 2003 Act. “The question of when this line is crossed, and when the club ceases to be conducted in good faith, will be a question of fact to be determined in all circumstances. That means the individual licensing officer can determine it; it may be different in one area to another area, so it’s all local. Three acts for compliance “We must remember that, as a club, we need to satisfy three Acts: the Licensing Act by having both documents or TENs. We are satisfying that. By having

the Club Premises Licence, we are satisfying the Gaming Act, and by having the evidence in whichever situation we decide to choose, then we are satisfying the Revenue Act. “The Union recognises these facts, and individual clubs can be given guidance by their Branch Secretary who may, in some cases, need advice from the NEC under finer points of law. We are here to help. The Union does have a policy of accepting bona fide clubs, whichever licence they have, and also have a policy of not changing clubs’ guest rules, so that we don’t get the authorities thinking that we have abandoned our mutual principles. Please do not get confused with which governing body is talking to you. HMRC does not grant CPCs or Gaming Licences, and the Licensing Authorities do not have anything to do with tax.” Annual Report – proposition and acceptance West Midland Branch President Des Flood, President,West Midlands Branch, proposed acceptance of the Annual Report, which was formally seconded by North Staffordshire Branch Secretary Dan Capewell, Pitts Hill Victory Club. In proposing acceptance of the Annual Report, Des Flood acknowledged the constant commitment of past Presidents Derek Dormer and Kevin Smyth who were in attendance. He also thanked West Midland Branch Secretary Geoff Whewell (now retired) for 16 years of service, and thanked the CIU’s Stephen Goulding, Ken Green CMD and all the staff at the National Office. He called upon the CIU NEC to offer financial support to clubs who are suffering financial hardship and called upon the NEC to work at holding deeds to individual clubs: “ Wouldn’t it be far better for the National Executive to hold the deeds of a club rather than a brewery or a bank?” The CIU needed to explore that possibility, he said, ‘to ensure that our community clubs remain open and that the assets and the deeds remain with the CIU, with the club’. ANNUAL REPORT: ACCEPTED ON A SHOW OF HANDS. ANNUAL FINANCIAL STATEMENT Steve Connell Union Accountant Steve Connell presented the financial statement for the year ending September 2014. Former Union President Derek Dormer moved to accept the Financial Statement and David Coles, Secretary, Wickersley Social Club, South Yorkshire Branch, formally seconded the motion. “Mr President, delegates and guests, it gives me great pleasure to present to you the financial report on behalf of your National Executive. “The Union made total recognised gains of £240,186, compared to gains for 2013 of £353,782. These bottom line figures for 2014 are after the inclusion of a one off profit made from the sale of our final convalescent home at Saltburn on Sea together with the profit realised from the sale of an old investment at our Durham branch of £108,991. “Results showed total losses of £404,328 compared to losses of £490,792 for 2013. These losses are however pleasingly down because of the stringent

John Tobin, Vice-President efforts made both at Head Office and branch offices to curtail expenditure, which was down in total from £2,603,630 in 2013 to £2,355,791 this year. (It must be noted that the nearly £250,000 of savings made in the year, of that approximately £190,000 was made from the closure of our convalescent home at Saltburn, that being ongoing running costs.) “The traditionally three main income streams which are derived from the Union subscriptions, namely the annual fees, pass cards and associate cards, collectively fell by a total of 15%, or £221,447. It is worth noting from an individual perspective, annual fee income was down from £593,573 to £574,966, or just over 3%. “Income derived from the sale of the Union associate cards representing predominately new club members was down from £64,540 to £49,199. “Much more important is the income derived from the sale of Union’s pass cards, made to those current club members who choose individually to purchase a pass card and are, in effect, the ones who are fully supporting the Union’s services. This income fell dramatically from £840,483 in 2013 to £652,984 in 2014, down just over 22%. “Fortunately, the Union experienced another good year with excellent results achieved from our investments, both from income earned and also net gains made from those that were sold. Net finance income increased from £228,779 in 2013 to £248,669 in 2014. Gains from sale of investments generated £215,302 compared to £115,927 in 2013. “While this produces positive results, everything appears to be healthy. Indeed, on examination of the Union’s balance sheet, this healthy position is selfevident with the Union’s net assets improving from £6,421,631 in 2013 to £6,659,017 in 2014. “You may have noticed when looking at your annual report, that we have included a section in your National Executive’s report for financial statements entitled Future Developments. “This was written to give a small flavour of some of the areas where we are hoping to, not just develop new revenue streams, but also where the services that the Union provides for our clubs can be improved. In this respect, you have already heard about our relationship with the new providers of our Club Journal, [Alchemy Contract Publishing Ltd]

together with event management and enhancement of the Union’s public relations. It is anticipated, and the early signs are encouraging that with their endeavours, a lucrative source of income can be achieved through sponsorship etc. “I referred last year to the work currently being undertaken to radically improve the educational programmes, and examinations that the Union provides to the club members, and in particular club management committees. “These endeavours are nearing conclusion, and it is certainly hoped these will be appreciated by as many participants as possible. “Many other areas are being discussed and may be reported at a later date. But on a personal note, I believe that the one overriding issue that will need to be addressed, not just by your National Executive, but also by yourselves, is the decline in the sale of the Union’s affiliation cards. As alluded to earlier, this income forms the bulk of our operating revenue, and has often been referred to as the lifeblood of the Union. “On this final thought, I would suggest that those days are long gone and maybe, an alternative method of funding should be implemented. Over the years, I have heard various options suggested, some more popular than others. And in this respect, we are always open to your suggestions, which could be offered individually or collectively, so that a full debate by yourselves could be undertaken, may I suggest at an earlier rather than a later time. Mr President, thank you once again for allowing me to present the report on the financial statements for the year ended 2014.” ACCOUNTS: ACCCEPTED ON A SHOW OF HANDS. Motion 1 – To change Union name General Secretary Ken Green CMD proposed the motion to change the name of the organisation from Working Men’s Club & Institute Union Limited to the Club & Institute Union Limited. The Motion was seconded by Vice-President Mr Green CMD explained that the change would benefit the Union in dealings with Parliament and other bodies and would be a natural progression from the 2007 amendment to the Constitution which allowed women to become full Union members: “It’s my personal feeling that just changing the name will go a further way to putting our case forward in a better light.” Opposing the Motion, Stan Summers, VicePresident, Durham Branch and President of Darlington WMC, said: “We need to be reminded how this Union was founded; years ago, by the working man. I believe this tradition should continue, and I urge you to vote against the motion.” Vice-President of the Manchester Branch, Keith Barrowcliffe, Denton West End Social WMC, spoke in favour of the motion, and Ken Green CMD – answering Mr Summers’ point on working men forming the Union – pointed out that the it wasn’t working men that formed the Union: “It was the aristocracy of our land that formed the Union, and Vicars – the Reverend Henry Solly. You go back into your history, we actually started as a temperance society, and we still apparently have one club in the

Union that doesn’t need a licence because they don’t sell beer! So, we’re there for change. Please, allow us to get to with our jobs and change our title.” MOTION 1: FAILED TO ACHIEVE THE REQUIRED TWO-THIRDS MAJORITY. Motion 2 – Change to Union rules Ken Green CMD explained that this was a tidying up exercise to change the reference of ‘CIU’ to ‘Union’ in Rules 17 (I) and 18 (a). MOTION 2: CARRIED ON A SHOW OF HANDS. Motion 3 – Adjustment to Rule Book Ken Green CMD explained that Motion 3 was to adjust the Rule Book to take in the fact that the Scottish, Cleveland and North Staffordshire Branches no longer exist as Electoral Districts. MOTION 3: CARRIED ON A SHOW OF HANDS. Motion 4 – Change of reference John Tobin proposed Motion 4 which was concerned changing the reference of a salary for the General Secretary to that of an honorarium so that the National Executive would have the power to award our General Secretary an honorarium. “You all elected a new General Secretary for the Union last year and it’s a privilege that we’ve had Ken Green. It is a different role to previous secretaries of the Union. Ken is the Chief Executive Officer, as all secretaries are, I suppose, in their clubs. “But this time it’s not a full-time job at Head Office because we’ve got our Office Manager and office staff. But we do feel that he should be awarded something for his duties as General Secretary.” MOTION 4: CARRIED ON A SHOW OF HANDS. Motion 5 – Increase in honoraria Ken Green CMD explained that Motion 5 concerned an increase in the honoraria of the President and the Vice- President of the Union from £1,000 to £2,000 for the President and from £600 to £1,500 for the Vice-President and said that these figures had not been adjusted for many years. He also explained that tax is paid on these honoraria. MOTION 5: CARRIED ON A SHOW OF HANDS. Motion 6 – Change of reference Ken Green CMD proposed that reference to the ‘Assistant General Secretary’ should be replaced with ‘Office Manager’ explaining that this was a tidying up exercise to put into print the position of Office Manager. MOTION 6: CARRIED ON A SHOW OF HANDS. Motion 7 – Change of reference Ken Green CMD proposed that reference to the ‘General Secretary’ in Rule 17(d) be replaced with ‘returning officer’. He explained that the returning officer for any vote would be selected from a pool of staff at Head Office rather than the onus falling on the General Secretary to supervise each vote. MOTION 7: CARRIED ON A SHOW OF HANDS. Motion 8 – Signing of legal documents Motion 8 was proposed by Ken Green CMD and referenced the signing of legal documents with the

CLUB MIRROR 13

NEWS SPECIAL

addition of the phrase: ‘one of the Union’s Officers or the Office Manager would be the officer or person who would sign all legal documents’. The change would not mean that the powers of General Secretary have been watered down, said Mr Green CMD. MOTION 8: CARRIED ON A SHOW OF HANDS. Motion 9 – Constitution housekeeping Ken Green CMD explained that Motion 9 was another tidying up exercise to ensure the Constitution is in accordance with current licensing legislation. MOTION 9: CARRIED ON A SHOW OF HANDS. Motion 10 – Update to Rules Ken Green CMD explained that changes were necessary to Rules 8, 18, 24, 25, 28 and 30 in order to reference the new Co-operative and Community Benefit Societies Act 2014. MOTION 10: CARRIED ON A SHOW OF HANDS.

THE GENERAL SECRETARY’S ADDRESS Ken Green CMD “My main aim is to assist our clubs and their committees. In these days of austerity and falling membership, to swim against the tide and keep our clubs afloat by being proactive with Government through CORCA and the All-Party Parliamentary Group and other official bodies to enable our clubs to thrive. “There’s always something or other trying to knock us down, but we will always bounce back, and with our network of expert Branch Secretaries, Head Office staff, National and Branch Executives, there is always someone to assist you in your endeavours to run successful clubs with little need to go to outside, expensive companies for advice, when you can get the same advice for free from one of us. With this in mind, the National Executive have been looking at our education programme, and shortly, we will be in a position to offer our clubs the courses and training to better enable us to keep our clubs running at peak performance.

“But it will require input from clubs by allowing, if not insisting, officials and committees attend the proposed education programmes and gain the expertise to run a successful business. Which brings me to another education-related issue. “There is probably no one here today that remembers and was involved in the implementation of the pay-as-you-earn tax collecting scheme. But I feel sure, there was panic at the time with people expecting the worst. The same happened when RTI was introduced last year, but I have still to meet anyone who is still pulling their hair out and spouting doom and gloom. It’s easy, I do believe. “The same, I believe, will be said about the new pension scheme being rolled out by the Government as we speak. We are currently looking into the various schemes in order to advise our clubs. (Geoff Blakeley, has an excellent presentation on the subject, and if you haven’t heard him yet I urge you to contact your Branch Secretary and push them to arrange a lecture with Geoff locally.) This subject is one of those that will not be going away anytime soon, and if you choose to bury your heads in the sand, and ignore the issue, you will be effectively closing the club doors, because the fines which Government will be levying for non-compliance with Regulations are tremendous. “The scheme is not like the stakeholder pension of a few years ago, that failed. It is an auto-enrolment scheme, and all employees eligible – there are certain criteria – will have to opt out, as opposed to the old opt-in scheme. And please, do not think that you can persuade employees to opt out, as this would constitute a criminal offence and large fines. “It’s not all doom and gloom, and I personally believe a pension such as auto-enrolment will assist us in trading and keeping staff in the long term. “Moving on, one of the main concerns we’ve come across in clubland is the failure of committees to adhere to their own rules. When we’re elected to committees, we are elected by the members, to serve the members, as we here on the stage are here to serve you. “And, in my opinion, the only way is to follow your rule book...We run an arbitration service for clubs which is designed to keep clubs away from the expensive legal system. This is administered in the mode of common law. The reason for bringing this particular subject up is to impress upon committees the need to follow the rule book and fairness, because when a case is lost, and the committee end up with egg on their faces, they tend, 99.9% of the time, to blame the arbitrators, and therefore the Union, when in most cases it is the fault of not following their own rule book to the letter. “In all cases, the first port of call in disciplinary, employment or contractual issues should be the Branch Office where, if we don’t know the solution, we know someone who does.”

ANNUAL CONFERENCE 2016 Ken Green CMD, General Secretary

14 CLUB MIRROR

The Annual Meeting will be held on April 9, 2016 at the Norbreck Castle Hotel, Blackpool.

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CLUB AWARDS 2015

Spotlight on...

John Inverdale It is John Inverdales’s professionalism and personality that make him one of the best awards hosts in the business. And that’s why we are delighted that he wants once again to host the Club Awards in 2015.

ohn Inverdale is the latest in Club Mirror’s series of high-profile sports presenters to host the Club Awards whose Hall of Fame includes Clare Balding, Hazel Irvine, Steve Rider and Chris Hollins. John is well known for his breadth of sports coverage, from the Ryder Cup and FA Cup Finals, to the Grand National, London Olympics and – this year’s big event – the Rugby World Cup. In the beginning... John Inverdale began his career as a reporter on the Lincolnshire Echo before moving to BBC Radio Lincolnshire in 1992. His first job with network

18 CLUB MIRROR

radio was in 1996 as a sports reporter for BBC Radio 2 and a news reporter for Radio 4 on ‘Today’. Radio times In the late ’90s John became presenter of ‘Sport on 2’ which he hosted for six years until the advent of Radio 5 Live when he moved to a daily news programme. During his radio career, John has presented Olympic Games, football and rugby

World Cups, Wimbledon Championships, Open Championships, plus numerous other major sporting events both at home and abroad including the Ryder Cup, World Athletics Championships, Grand Nationals and Cheltenham Festivals, Champions League and FA Cup Finals. He has been named Broadcaster of the Year at the Sony Awards, as well as being voted Radio Personality of the Year by the Variety Club.

John's sports knowledge is all-encompassing – from rugby pitches to racecourses. And who can forget his emotional interview with distraught rowers Mark Hunter and Zac Purchase after they failed to realise their Olympic dream? Rugby is a particular passion, and the 2014 Club Awards saw John welcome BT Sports' guest Harlequin's Ugo Moyne and the Aviva Premiership Cup on stage.

Televised sports John’s television career began with BSkyB in 1990 as presenter of rugby and football, and on the BBC, he fronted ‘Rugby Special’ from 1994 until 1997. He hosted his own BBC1 sports chat show ‘Onside’ for seven series, and became a regular presenter on Grandstand amongst many other sports programmes. He was part of the multiaward winning team that covered the Sydney Olympics in 2000 and of course the 2012 Olympics in the UK. He has also hosted ‘The World’s Strongest Man’ on numerous occasions, which regularly attracts audiences in excess of 10 million, and fronted a three-part investigation into the history of gambling for BBC1. This year While John continues to present some of the world’s largest sporting events there can be little doubt that the highlight of his year – apart from hosting the Club Awards of course! – will be as lead presenter for ITV’s coverage of the 2015 Rugby World Cup.

< CLUB MIRROR 19

CLUB AWARDS 2015

Proudofyourclub? It’s time to shine! 26 November, Palace Hotel, Manchester

The countdown to the Club Awards has begun. So if you haven’t entered the Club Awards yet, now is the time. The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs. IT COULD BE YOU Do you think you could be a finalist? Do you have what it takes to beat the best and stand out from the rest? WHY ENTER? Clubs use their success to: • Raise the club’s profile • Gain coverage in the local press and media • Encourage new members • Thank existing members for their support • Demonstrate that the club is spending members’ money wisely

So what are you waiting for? Fill in the form opposite, email us or fax us. We look forward to hearing from you!

DEADLINE: JUNE 30, 2015 – Tel: 01753 272022 20 CLUB MIRROR

CLUB AWARDS 2015

“Clubs are a vital part of the UK's licensed community as well as their own local community. The British Institute of Innkeeping is therefore delighted to endorse and support for a second year running, the very important Club Awards. They provide a vibrant showcase for all that's great about UK clubs, from innovation and ingenuity to commitment and dedication of their stewards, managers, committees and volunteers.” Tim Hulme, Chief Executive, British Institute of Innkeeping

EXPRESS ENTRY FORM

THE CLUB AWARDS THREE QUESTIONS AND YOU COULD BE ON YOUR WAY TO THE CLUB AWARDS 2015 26 November, Palace Hotel, Manchester 1. Number of members: ___________________________________________ 2. Year founded: _______________________________________________ 3. Club Turnover (if known / approximate) ___________________________________ (NB: This information is strictly confidential and for judging purposes only – not for publication.)

Just fill in your club details and and we'll get in touch - simple as that Your Name: ___________________________________________ Job title/role: __________________________________________ Club Name: ___________________________________________ Address: ____________________________________________

“As an official sponsor of the Club Awards we are increasingly proud to be associated with the event which highlights the tenacity and resilience of the club personnel who work tirelessly to ensure that UK clubs remain a constant in our lives. Whether we applaud their management, innovation, entertainment or catering facilities, all clubs deserve recognition for their continued hard work and commitment. We wish every entrant the very best of luck.” Wendy Sharp, Club Insure

______________________________ Post code: _____________ CONTACT TELEPHONE NUMBERS: Daytime: ____________________________________________ Evening: ____________________________________________ Mobile: _____________________________________________ Email address: _________________________________________

SEND IN YOUR ENTRY NOW. HERE’S HOW: BY POST:

Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

BY EMAIL:

Email your details to info@clubmirror.com

BY PHONE:

Call in your details to 01753 272022

BY FAX:

Fax this page to 01753 272021

STOP P DEAD RESS: LIN FOR ENTR E IES –

JUNE

Fax: 01753 272021; Email: info@clubmirror.com CLUB MIRROR 21

NEWS REPORT – LEISURE SPEND REPORT

Drinking out shows positive growth The growth in Drinking Out has outstripped that of Eating Out for the first time in over two and a half years, according to April’s Leisure Tracker.

or the first time since Greene King’s Leisure Tracker data collection began in August 2013, Drinking Out spend growth eclipsed Eating Out, increasing by £2 (6%) and £4 (5%) respectively. And with the Met Office predicting above average temperatures during the summer, the share of household leisure spend dedicated to Drinking Out may exceed its highest share of spend to date (23%) according to the Report. Impact of children on parental leisure spend Month-on-month, Drinking Out spend among households without kids remained unchanged. Households with kids, however, cut Drinking Out by £3 (7%) against February. (The Report notes that the March period and Easter Holidays saw a rise in major airport passenger numbers suggesting that many family households took advantage of the school holidays to travel abroad in March.) Year-on-year households without kids increased their leisure spend slightly by £3 (2%) over. Spend by area Households in London and the South East saw the biggest drop in their leisure spend, falling by £22 (9%) against the year prior. Households in the rest of Britain, however, increased spend by £2 (1%). Forecasts that house prices in the capital will slip backwards over the course of 2015, while prices grow elsewhere, may continue to compress household confidence in this region over the coming months, warns the Report. Out of home leisure spend In March, the average British household spent £195 on out of home leisure, down £1 year-on-

22 CLUB MIRROR

year, and down less than £1 against February. Spend on Other Leisure, however, registered a fall of 11%, affecting the decline in total leisure spending in March. Spend on Other Leisure fell £9 (11%) year-onyear. Falls were seen across all activities in March, particularly in museums, art galleries and other attractions. Recent ONS figures hint that households are increasing spending on certain big ticket items, possibly investing in home entertainment, something which offers a low cost substitute for Other Leisure activities. Sporting highlights There was a notable increase in spend on gambling in the three months to March compared to the three months to February due to sporting events such as the Cheltenham festival and the FA Cup and Champions League encouraging households to wager in March. Impact of holidays The year-on-year decline in Other Leisure spend

was disproportionately driven by family households. Increased spend on holiday-related goods suggests, as well as a growth in travel abroad during March, family households have begun to book their summer holidays. Having withheld this spend in recent years, these households may have looked to offset any significant impact on their finances by making cuts in areas such as Other Leisure.

METHODOLOGY: The Greene King Leisure Spend Tracker is part of an omnibus questionnaire run on behalf of Greene King by research partner YouGov and analysed in conjunction with Trajectory Partnership. Each month’s report is based on an online, nationally representative sample of circa 4,000 individuals (GB, 18+), reflecting the leisure behaviour of circa 4,000 households. Data has been collected every month since August 2013.

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CLUB AWARDS 2015

Callingallclubs Join us in Manchester Busy clubs and officials are hard pressed to take time out unless there’s a very good reason to do so. This is why Club Mirror is cramming three events into one action-packed day on 26 November. Whether it’s sourcing new suppliers, seeking expert advice on legislation, comparing notes with other clubs or trying out a new beer for the bar, the Club Mirror team invites you to join them for an actionpacked day (and evening!).

2-5pm HAIL THE ALE BEER FESTIVAL Club Mirror’s seventh Hail the Ale Beer Festival, in association with CAMRA, will present ales from brewers of all sizes. Free to clubs and free to sample, clubs can test out ales and seek advice from the experts on how to keep and serve the perfect pint. Also: top tips on how and why well-kept real ales can create a point of difference.

> CLUB MIRROR 25

CLUB AWARDS 2015

2-5pm ASK THE EXPERTS – LIVE! This free-to-clubs event brings clubs and club-supporting suppliers together in an informal and informative atmosphere, aiming to forge new partnerships and cement old ones. “Business-building is what it’s all about,” says publisher Sean Ferris. “We’re encouraging readers to come along and network with companies they already work with as well as meeting those not yet on their radar.” Ask the Experts – Live! will host experts in a number of key club areas including cellar management, energy saving, gaming machines, web design and hitech screens, as well as advice on latest legislation and better buying.

6.30-7.30pm DRINKS RECEPTION Join us at the pre-Awards drinks reception. Photo opportunities to date have included the FA Cup (2014) and the Challenge Cup (2013). Try lagers, bitters and wine from our sponsors.

26 CLUB MIRROR

7.30-10pm CLUB AWARDS The 24th Club Awards and Gala Dinner will be presented by guest host and TV sports presenter John Inverdale, who joins the Club Awards Hosts Hall of Fame. Previous hosts pictured: Hazel Irvine, Steve Ryder, Chris Hollins and Clare Balding.

10pm-1am ENTERTAINMENT ZONE The evening continues after the Awards with entertainment, tastings courtesy of Carlsberg UK and real ales at ÂŁ1 a pint.

< CLUB MIRROR 27

CLUB AWARDS 2015

Booking and registration form • GALA DINNER • HAIL THE ALE • ASK THE EXPERTS – LIVE! Join us and clubs from around the country at the club event of the year. REGISTRATION AND BOOKING FORM Name: _______________________________

CLUB AWARDS AND GALA DINNER Early Bird Rate available for bookings taken by July 31

Club Name and Address: _____________________

__________________________________

Please reserve me (STATE NUMBER) ________ tickets for the Gala Dinner at the Early Bird Rate of £58.80 per person (including VAT of £9.80). Please reserve me (STATE NUMBER) ________ table/s for 10 at the Gala Dinner at the Early Bird Rate of £451.20 (including VAT of £75.20).

Contact Telephone Number: __________________

Email: _______________________________

ASK THE EXPERTS – LIVE! (FREE TO CLUBS) • I would like to attend Ask The Experts – Live! • I will attend on my own

■

• I would like to bring colleagues Up to 3 ________

HAIL THE ALE BEER FESTIVAL (FREE TO CLUBS) • I would like to attend the Hail the Ale Beer festival • I will attend on my own

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• I would like to bring colleagues Up to 3 ________

28 CLUB MIRROR

■

3 - 5 ________

Other (please state) ________

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3 - 5 ________

Other (please state) ________

SEND COMPLETED FORM TO CLUB MIRROR: BY POST:

Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

BY EMAIL:

Email your details to info@clubmirror.com

BY PHONE:

Call in your details to 01753 272022

BY FAX:

Fax this page to 01753 272021

SURVEY

Reader Survey 2015 Dear Reader, The Club Mirror Reader Survey is the most comprehensive survey carried out in the club industry. By identifying the views and concerns of clubs, as well as analysing shifts in trading patterns, we can collectively identify new business opportunities and tackle emerging issues with the support of our industry partners.

WIN! £100 for your club

Your input is crucial. So please spend a few minutes completing this important survey. As a thank you, you’ll gain automatic entry into our free prize draw to win one of the following:

WIN! 8 tickets to the races*

• £100 for your club • 8 tickets to a race day • A digital camera • An iPod Completed entries should reach us no later than 30 JUNE, 2015. Many thanks for your time, good luck in the draw.

WIN!

The Club Mirror Team

A digital camera

CLUB MIRROR 2015 READER SURVEY (Please tick appropriate boxes.) GENERAL: 1. Which of the following best describes your club? Social ■ Sports ■ Workingmen’s Political ■ Health and fitness ■ Company Bingo ■ Student Union ■ Country

■ ■ ■

Comedy

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2,000-2,999

WIN! An iPod

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Other (please specify) ...................................................................................................................................................................................... 3. Which group below best describes the age/gender of your members (rank 1 - 6 with 1 being the highest) 18-34 male ■ 18-34 female ■ 35-50 male ■ 35-50 female ■ 51+ male ■ 51+ female ■ Other (please specify) .........................................................................................................................................................................

CLUB MIRROR 29

SURVEY 4. Which are the most important target markets for membership drives? (Rank the top 3 only, with 1 being the most important) Junior members ■ Families ■ 18 - 34 male ■ 18 - 34 female ■ 35-50 male ■ 35-50 female ■ 51+ male ■ 51+ female ■ All of the above equally ■ 5. On average, how regularly do most of your members visit the club? (Tick one box) Daily ■ Weekly ■ Monthly ■ Twice a week ■ Twice a month ■ Less than once a month ■

Other (please explain) ...................................................................................................................................................... ...................................................................................................................................................... 6. In the past year have you noticed a change in the FREQUENCY of visits by members? No ■ Increased substantially ■ Increased a little ■ Decreased substantially ■ Decreased a little ■

...................................................................................................................................................... ...................................................................................................................................................... ...................................................................................................................................................... ...................................................................................................................................................... 13. What are your best selling ciders? (Please list in order of popularity, with 1 being most popular.) 1. ................................................................................................................................................... 2. ................................................................................................................................................... 3. ...................................................................................................................................................

Other (please explain) ...................................................................................................................................................... ...................................................................................................................................................... 7. What facilities do you offer? ■ Big Screen Cable/Satellite TV Children’s play area ■ Function room Garden ■ Sports facilities Games machines ■ Car Park Darts ■ Snooker

12. If you answered yes to question 11 (your club has introduced new launches at the bar): 12.i. Please list new additions

Any comments? ....................................................................................................................................................... .......................................................................................................................................................

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Live entertainment Games room Cigarette machine Separate restaurant Pool

■ ■ ■ ■ ■

8. What is your main source of trade information? (Tick one box) Club Mirror ■ Club Rugby ■ Sports4Bars.com ■ ■ Trade associations ■ TV advertising ■ Company reps Trade press (general) ■ ■ Internet ■ ■ www.clubmirror.com ■ ■ Other ....................................................................................................................................................... BUSINESS TURNOVER 9. What will be your club’s turnover this year? (Tick one box) Under £300k ■ £301k- £500k ■ £501k - £650k £651k - £800k ■ £801k-£900k ■ Over £1m Over £2m ■

14. What are your best selling lagers? (Please list in order of popularity, with 1 being most popular.) 1. ................................................................................................................................................... 2. ................................................................................................................................................... 3. ................................................................................................................................................... Any comments? ....................................................................................................................................................... ....................................................................................................................................................... 15. What are your best selling bitters? (Please list in order of popularity, with 1 being most popular.) 1. ...................................................................................................................................................

■ ■

2. ...................................................................................................................................................

Other (please specify) .......................................................................................................................................................

10. How has the turnover changed from last year? (Tick one box) Not at all ■ Increased substantially ■ Increased slightly ■ Decreased substantially ■ Decreased slightly ■

3. ...................................................................................................................................................

SPIRITS 16. What are your best selling spirits? (Please list in order of popularity, with 1 being most popular.)

NEW LAUNCHES 11. Have you taken on any new launches at the club bar in the last 12 months?

1. ...................................................................................................................................................

If yes, please list

2. ...................................................................................................................................................

3. ................................................................................................................................................... Any comments? ....................................................................................................................................................... .......................................................................................................................................................

SOFT DRINKS 17. What are your best selling soft drinks? (Please list in order of popularity, with 1 being most popular.) 1. ................................................................................................................................................... 2. ................................................................................................................................................... 3. ................................................................................................................................................... Any comments? ....................................................................................................................................................... ....................................................................................................................................................... WINES 18. Which wines – styles and serves – are your best sellers? Most popular Popular Not popular Not applicable Red ■ ■ ■ ■ Dry White ■ ■ ■ ■ Rose ■ ■ ■ ■ Own Label ■ ■ ■ ■ Single serve ■ ■ ■ ■ On tap/boxed ■ ■ ■ ■ ■ ■ ■ ■ Bottles New World ■ ■ ■ ■ French ■ ■ ■ ■ Italian ■ ■ ■ ■ Bulgarian ■ ■ ■ ■ Specific brands? (Please state top sellers) ....................................................................................................................................................... ....................................................................................................................................................... Other (please describe) ....................................................................................................................................................... ....................................................................................................................................................... 19. How do you purchase the following drinks? Direct Delivered Cash and from Brewer Wholesaler carry ■ ■ Draught beer ■ Bottled Beer ■ ■ ■ Spirits ■ ■ ■ ■ ■ ■ Wines Soft drinks ■ ■ ■

Through the internet ■ ■ ■ ■ ■

Other ■ ■ ■ ■ ■

If other, please specify ....................................................................................................................................................... ....................................................................................................................................................... 20. Still on your suppliers, please name your... Brewer/Breweries (if applicable) ………........................................................................................................................................…… Wholesaler/s (if applicable) ………........................................................................................................................................…… Cash and Carry/Carries (if applicable) .......................................................................................................................................................

21. How do you rank your... Brewer/Breweries (if applicable) Wholesaler/s (if applicable) Cash and Carry (if applicable)

Very Poor ■ ■ ■

Poor ■ ■ ■

Good ■ ■ ■

Very good ■ ■ ■

Excellent ■ ■ ■

Please include reasons for these answers where possible ....................................................................................................................................................... ....................................................................................................................................................... TRAINING AND EMPLOYMENT 22. How long have you been in the trade? (Tick one box) ■ 1-5 years ■ 6-10 years Less than one year 11-20 years ■ More than 20 years ■ 23. Have you any of the following qualifications? NVQ/SVQ ■ CIU accredited Basic Food Hygiene Certificate ■ BIIAB Qualifications

■

■ ■ CCM

■

Others (please state) ....................................................................................................................................................... ....................................................................................................................................................... . 23.i. Have you received any informal training? (E.g.: from brewers/suppliers). Please state: ....................................................................................................................................................... ....................................................................................................................................................... 24. Does your club have the following? (Please tick all that apply) Website ■ Facebook ■ Computer/s ■ Twitter ■ Wi-Fi ■ Other social media ■ 25. Do you order online (on behalf of the club) Yes ■ No ■ In part

■

26. How important are the following to your trade? Increasingly Decreasingly No change important important Separate restaurant ■ ■ ■ Sports screening ■ ■ ■ Confectionary ■ ■ ■ Hot bar food ■ ■ ■ Live entertainment ■ ■ ■ Bingo ■ ■ ■ Snooker ■ ■ ■ Pool ■ ■ ■ ■ ■ ■ Karaoke Darts ■ ■ ■ Group outings (general) ■ ■ ■ ■ ■ ■ Group outings (racing) Group outings (sports events) ■ ■ ■ Club sports team/teams ■ ■ ■ Tea and coffee ■ ■ ■ Soft drinks ■ ■ ■ Crisps/ peanuts/snacks ■ ■ ■ ■ ■ ■ Quiz

Not important ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■

Other (please specify) ....................................................................................................................................................... ....................................................................................................................................................... CLUB MIRROR 31

SURVEY CATERING 27. Which of the following describes your catering facilities? Separate restaurant ■ Dining area ■ Over the bar meals Sandwiches ■ Crisps/peanuts ■ Nothing

■ ■

Other ..................................................................................................................................................... 28 About your food offering – what are your best sellers? ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... 28.i. How many meals do you serve on your busiest day? ..................................................................................................................................................... 29. If you do not have catering at the club, why not? No demand ■ No expertise No kitchens ■ We use outside caterers Too much local competition ■ We are considering it We plan to begin serving food ■

■ ■ ■

THE FUTURE 36. What turnover changes (by category) do you expect to see in the next 12 months? Large Slight Large Slight Stay same increase increase decrease decrease ■ ■ ■ ■ ■ Food Entertainment ■ ■ ■ ■ ■ Families ■ ■ ■ ■ ■ Standard ale ■ ■ ■ ■ ■ Premium ale ■ ■ ■ ■ ■ Standard lager ■ ■ ■ ■ ■ Premium lager ■ ■ ■ ■ ■ Ciders ■ ■ ■ ■ ■ Spirits ■ ■ ■ ■ ■ Wine ■ ■ ■ ■ ■ PPS ■ ■ ■ ■ ■ No/low alcohol ■ ■ ■ ■ ■ Soft drinks ■ ■ ■ ■ ■ Gaming machines ■ ■ ■ ■ ■

30. If you do/are planning to do catering at the club, which of the following will you focus on? (Please tick all applicable) Children ■ Families ■ Bar snacks ■ Bar meals ■ Functions ■ Full restaurant service ■

37. What would be your most important business objective by year end? (Tick as many boxes as you like but rank in order of importance with 1 being the most important) Expanding reach/more members ■ Lowering prices ■ Improving range of drinks ■ Family facilities ■ Improving margins ■ Providing entertainment ■ Getting/keeping staff ■ Training staff ■ Improving food on offer ■ Improving marketing ■ Different kinds of customers ■ Improving décor/ambience ■

ENTERTAINMENT 31. How many gaming machines are there at your club and who supplies them?

38. How much do you estimate your club will spend on club refurbishment, upkeep, facilities or improvements over the next year?

.....................................................................................................................................................

32. What live entertainment do you offer at your club? Band/singers ■ Comedy ■ ■ None ■ Theme nights

39. How many people see your copy of Club Mirror? (Tick one box) Just myself ■ Two ■ Three ■ More than three ■

Other comments .................................................................................................................................................... .....................................................................................................................................................

Cabaret

■

33. Which of the following screened/electronic forms of entertainment do you have? Race nights (general) ■ Sports screenings ■ Poker nights ■ Electronic Bingo ■ Electronic quizzes ■ Movie screenings ■ 34. How else do you encourage members to the club? Price promotions ■ Mail shots ■ Loyalty programmes ■ Sports activities ■ Family activities

■

35. Do you have any of the following? (Please tick all that apply) BT Sport ■ Racing UK ■ Sky Sports

■

40. Please indicate which of the following elements of Club Mirror you read: Always Sometimes Never News/Club HQ ■ ■ ■ ■ ■ ■ Brand news Drinks features ■ ■ ■ Better business ■ ■ ■ ■ ■ ■ Product news Entertainment ■ ■ ■ ■ ■ ■ Sports and fitness Legal Eagle ■ ■ ■ What else would you like to see in the magazine? ....................................................................................................................................................

PRIZE DRAW ENTRY DETAILS This survey is confidential. However, if you would like to be entered into our prize draw, please complete the following section in full. Any details given will not be used for any direct marketing or other purposes. (For T&Cs email info@clubmirror.com). DEADLINE: 30 June, 2015. Post to: Club Mirror Reader Survey, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Alternatively, fax your completed survey to us on 01752 272021. Please complete ALL of the following details in BLOCK CAPITALS. Name: ........................................................................................................................................

Address: ....................................................................................................................................

Position: ....................................................................................................................................

......................................................................................................... Postcode: ........................

Club Name: ................................................................................................................................

Business tel no (inc STD): ................................... Mobile phone no: .......................................

32 CLUB MIRROR

CLUBS & ASSOCIATIONS

SOLICITORS TO THE LICENSED TRADE Nottingham 37 Stoney Street • The Lace Market • Nottingham • NG1 1LS • Tel: 0115 953 8500 London 88 Kingsway • London • WC2B 6AA • Tel: 020 7936 5869 email: info@popall.co.uk

www.popall.co.uk

LIVE SPORTING FIXTURES FROM

ATCH

ONE TO W

Saturday June 6, 7.45pm – Sky Sports 1 HD/ITV

UEFA Champions League Final: Juventus v Barcelona

The best of Sports4Bars.com looks ahead to the key live sporting fixtures coming to your screens this month, including the UEFA Champions League Final and the US Open at Chambers Bay. Canada Grand Prix: Sky Sports F1 HD, Sunday, June 7

The pinnacle of European club football as Barcelona take on Juventus in Berlin. With Lionel Messi at the peak of his powers, ably supported by Neymar and Luis Suarez Barcelona will be heavy favourites to lift the trophy but Juventus have proven several times during this competition that they are well capable of upsetting the odds against much-fancied opponents.

NDS

RECOMME

Friday June 5 6pm BT Sport 1 HD

Starts Thursday June 18, 5pm – Sky Sports 4 HD

Golf: US Open The second golf major of the year as the world’s top players assemble at Chambers Bay in Washington for what is sure to be a gruelling four days of highly challenging golf. Northern Ireland’s Rory McIlroy will arrive at the tournament in prime form and full of the confidence you’d expect in a fourtime major winner and is being widely touted as the likely winner. Many pundits believe that Jordan Spieth will be McIlroy’s only serious challenger for honours, having won his first major in some style back in April at the US Masters in Augusta.

International Football: China U20 v England U20 Action from the prestigious Toulon Tournament featuring some of the world’s best young players. Friday June 5 7.30pm Sky Sports 5 HD

International Football: Scotland v Qatar The hosts of the 2022 World take on Scotland in a friendly encounter at Easter Road Stadium.

ATCH ONE TO W

Saturday June 6 7.30pm Sky Sports 1 HD/ITV

UEFA Champions League Final: Juventus v Barcelona

Tuesday June 23, 6.30pm – Sky Sports 2 HD

International Twenty20 Cricket: England v New Zealand English cricket is going through a major restructure at the moment with newly installed Director of Cricket Andrew Strauss now calling the shots from behind the scenes. His immediate priorities will be to ensure that England are competitive in all forms of the game, not least Twenty20, where they have been traditionally week compared to many other advanced cricketing nations. Whatever the result, this should certainly provide plenty of thrilling action under the Old Trafford floodlights.

34 CLUB MIRROR

A massive game at Berlin’s Olympiastadion as Juventus take on Barcelona. Will the Italian defence be able to contain the likes of Suarez, Neymar and Messi? Sunday June 7 7pm Sky Sports F1 HD

Formula 1: Canada Grand Prix Action from Montreal. Daniel Ricciardo of Red Bull-Renault won this event last year. Mercedes driver Nico Rosberg came second, despite

some technical difficulties which forced Mercedes team-mate Lewis Hamilton to retire from the race. Sunday June 7 1pm ITV

International Football: Republic of Ireland v England Roy Hodgson’s men face the Republic of Ireland at the Aviva Stadium in Dublin ahead of the European Championship Qualifier a week later. Tuesday June 9 2pm Sky Sports 2 HD

Cricket: 1st ODI – England v New Zealand One-day action from Edgbaston. In 2013, New Zealand beat England 2-1 in the ODI series, thanks largely to the form of Martin Guptill, and the home side will be looking for revenge. Wednesday June 10 7.45pm BT Sport 1 HD

International Football: Germany v USA The reigning World Champions play a friendly against the USA, a team who won over many neutrals during the World Cup with their all-action style of play.

June’s Live Sport on TV Slovenia v England: ITV1, Sunday, June 14

ALSO COMING UP... Friday June 12 7pm Sky Sports 1 HD

World Cup of Darts Saturday June 13 7.45pm Sky Sports 5 HD

Football: Northern Ireland v Romania Tuesday June 16 2pm Channel 4

Horse Racing: Royal Ascot Day 1 Thursday June 18 6.30pm Sky Sports 2 HD Thursday June 11 7.45pm BT Sport 1 HD

Friday June 12 7.45pm Sky Sports 5 HD

Thursday June 18 5pm Sky Sports 4 HD

Cricket: Kent Spitfires v Essex Eagles

Football: England U21 v Belarus U21

Football: Euro 2016 Qualifier – Wales v Belgium

Golf: US Open - Day 1

A chance to see some of England’s top young players in action. The U21s have enjoyed a good run of form in recent outings, winning five of their last six games, and will have several players from the Barclays Premier League in their ranks.

A massive game as Group B leaders Wales and Belgium battle it out in Cardiff in front of a sell-out crowd. All eyes will be on Real Madrid Galactico Gareth Bale to see whether he can inspire his team to a famous victory.

Thursday June 18 7.45pm BT Sport 1 HD

Thursday June 11 8pm Sky Sports 3 HD

Saturday June 13 5pm Sky Sports 5 HD

Super League: Leeds Rhinos v Castleford Tigers

Football: Euro 2016 Qualifier – Republic of Ireland v Scotland

Leeds Rhinos have been one of the form teams in the Super League this season and will be favourites to record a victory against a battling Tigers side.

Just three points separate the top four sides in Group D and the Republic of Ireland are in desperate need of a victory after soem disappointing early results.

Friday June 12 1pm Sky Sports 2 HD

Sunday June 14 5pm ITV

Cricket: 2nd ODI – England v New Zealand

Football: Euro 2016 Qualifier – Slovenia v England

The teams move to the Oval for the second of five ODI matches between the sides. Can England put their recent off-field troubles behind them to produce the goods on the field or will New Zealand’s shortgame specialists help the tourists seize the initiative?

England will hope to replicate their earlier performance against Group E rivals Slovenia when they came from behind at Wembley to record a 3-1 win. That night saw Danny Welbeck finding the net twice, Wayne Rooney slotting a penalty and Jordan Henderson scoring an own goal.

The second major of the season gets underway at Chambers Bay and World No1 Rory McIlroy is the bookies’ favourite to win the title, followed closely by Masters winner Jordan Spieth. Tuesday June 23 6.30pm Sky Sports 2 HD

Cricket: Twenty20 – England v New Zealand This is certain to be an eventful night of cricketing action with boundaries aplenty at Old Trafford. This will be a tricky assignment for the home side with several shortgame specialists in the New Zealand ranks, not least captain Brendon McCullum who was one of the stars of the recent Indian Premier League. Monday June 29 11.30am BBC

Tennis: Wimbledon Championships – Day 1 The annual tennis jamboree begins in SW19 and once again Britain’s Andy Murray will have an entire nation willing him to repeat his titlewinning feat of 2013 when he beat Novak Djokovic in the Final.

Football: England U21 v Italy U21 Sunday June 21 1pm Sky Sports F1 HD

F1: Austrian Grand Prix Sunday June 21 7pm Sky Sports 4 HD

Golf: US Open - Day 4 Wednesday June 24 7.45pm BT Sport 1 HD

Football: England U21 v Portugal U21 Tuesday June 30 7.45pm BT Sport 1 HD

Football: UEFA U21 Championship Final

www.Sports4Bars.com < CLUB MIRROR 35

A WORD WITH AON

Theft – it isn’t always a stranger Theft by an employee or club official is thankfully relatively rare but nonetheless we see a number of these claims every year. These crimes are particularly upsetting as they are often committed by people considered to be close friends so discovering that money or stock is missing often comes as a massive shock, says Andy Kitchener Aon UK Limited.

e all think we are reasonable judges of character and these situations often leave you questioning your own judgement and wondering how you could be so wrong. Also these matters can be extremely delicate in that they affect personalities within the club so care needs to be taken. We of course can only give advice from an insurance perspective. What should you do if you suspect internal theft is going on? 1. You should always contact the police in the first instance 2. You should then contact your insurance broker to report the claim 3. You should then call your insurers legal expenses team to again report the incident and obtain any advice from them regarding disciplinary action to be taken against the employee/official. For an insurer to ensure ALL claims are paid promptly and without incident then you will have need to comply with all conditions of your insurance policy. No matter who provides your club insurance there will be conditions attached and these can change over time so should be reviewed each year. Making the small print BIG print so to speak. We thought it would be useful to highlight some typical conditions which may appear in policy wording. You should of course refer to your own clubs policy wording for a definitive guide. There will be special conditions which make you aware of the checks and systems you should have in place. If you aren’t operating in this way then the claim could be repudiated. For example one of the most common reasons a claim can fail is that the club have failed to get adequate written references for employees or officers. Typical conditions include: • The fraud or theft would need to be committed during the Period of Insurance, even if it is dis-

•

covered later. Your policy may have a maximum timeframe after which claims can’t be made. When you discover any act which may give rise to a claim you should immediately take steps to prevent further loss. Before engaging any employee or club officers a satisfactory written reference should be obtained covering their previous employment. This may need to be produced in the event of a claim. There could be a stipulation that money is handed to an authorised employee or banked within a specified time frame, e.g. 24 hours or within three days of receipt. Cash book entries and other records of money received should be fully checked on a regular basis. This is often stipulated as every month at least. Often there is a condition that stock should be independently and physically checked at least annually.

You should be aware of some of these conditions before a claim is made rather than afterwards when it may be too late. It is important to make sure that you understand your obligations and discuss them with your insurer if necessary.

CONTACT DETAILS Andy Kitchener Aon UK Limited m: 07714 180 551 e: andy.kitchener@aon.co.uk Whilst care has been taken in the production of this letter and the information contained within it has been obtained from sources that Aon UK Limited believes to be reliable, Aon UK Limited does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of this or any part of this letter and can accept no liability for any loss incurred in any way whatsoever by any person who may rely on it. In any case any recipient shall be entirely responsible for the use to which it puts this letter. This letter has been compiled using information available to us up to 15th May 2015.

< CLUB MIRROR 37

BUILDING THE BUSINESS – DRINKS REPORT

Winemarketshowing

growth Of all the major drinks categories, wine probably suffered the most during the economic downturn at the end of the last decade. But now, the trend is reversing, explain CGA’s Ashley Cairns and Mark Newton.

38 CLUB MIRROR

he UK’s economic downturn saw Champagne and sparkling wine particularly badly hit by the reduced spending from many previously key consumers. However, since 2013 the trend has slowly started to improve and both still and – particularly – sparkling wines have driven growth in the on-trade. It would be easy to suggest that it was simply a case of more money in people’s pockets, but the reality is somewhat more complex than that. By examining some of the individual drivers to the wine category it is possible to see how best to take advantage of potential opportunities available. Premiumisation has begun to have an influence in the wine sector – primarily due to improved knowledge and confidence for many drinkers. Prosecco, and particularly the move towards draught offers, has also been a big driver in the trade. Finally, and this is especially relevant for less wine orientated clubs, minis (or 187ml bottles) continue to prove popular particularly for venues that don’t have large volumes of throughput and want easy, practical ways to avoid wastage and spoilage. Premiumisation Wine generally has always been seen as a more premium product – if only because of the significant mark-up enjoyed by retailers. Nevertheless, there has undoubtedly been an increase in interest and knowledge of wine from a significant proportion of consumers. This translates into confidence and has resulted in a move towards more expensive wines at the expense of the middle ground, while the budget/ house wine sector remains consistent. This same polarisation has previously been seen in the spirits market to the same effect. As a result of this new found confidence many wine drinkers have begun to move away from ‘traditional’ well known, mainstream wine brands and have also begun to experiment more with less well known grape varietals such as Malbec, Viognier and Pinot Gris. The power of Prosecco If there is one style of wine which has shown unparalleled growth over the last 18-24 months then it is sparkling wine. With MAT year-on-year volume growth of +15% and value growth of +83.1% since the beginning of 2014 this has become a real ‘must have’ option for many wet and dry led venues. Of course, there are many different styles of fizz, from Cava to Asti Spumante, from big brand New World sparklers to Lambrusco; but currently there is one key byword for the category – Prosecco. Lower in alcohol than many competitors, easier drinking, slightly sweeter than Champagne and generally thought good value for money, it is driving sales more than any other. Draught (sparkling) and miniatures (still) driving growth Interestingly, an increasing element of the growth of Prosecco is draught dispense, with many retailers seeing the attractiveness of minimum waste, easy serve and increased margins in comparison with a standard sized bottle. While there may be some legal

“

Gary Keller, Senior Buying Manager – Wine, Molson Coors

When it comes to selling wine, clubs should always keep consumers’ knowledge and preferences front of mind. This is vital in ensuring an optimised range is stocked in line with a diverse and varied consumer base. Clubs with a price conscious membership base should consider stocking a variety of great tasting house wines. Clubs can accommodate all preferences by stocking a good variety of house red, white and rose blends. For clubs with a consumer-base of everyday wine drinkers with a good knowledge of wine, outlets should make sure that their range includes the well-known varietals that people recognise, and that appear on most wine lists. These are wines that consumers will know and trust, and include household names like Chardonnay, Pinot Grigio, Sauvignon Blanc, White Zinfandel, Cabernet Sauvignon, Merlot and Shiraz. At Molson Coors we are also seeing a revival of sparkling wines within the wider wine category. This can be attributed to the surge in demand for Prosecco and Cava in particular, two variants which are proving popular with consumers. Prosecco is undeniably the sparkling wine of the moment. Our research shows sales of 75cl Prosecco experiencing 90%+ MAT growth. This has led to an increase in the availability of a wider range of Prosecco variants including 20cl bottles to enable outlets to offer it by the glass. DOCG-classified* Prosecco tends to out-do standard Proseccos in terms of quality and should be sought if looking for a more premium product. It is slightly more expensive than standard Proseccos in the market, but is still excellent value for money when the quality of the product is taken in to consideration. *Denominazione di Origine Controllata e Garantita; controlled designation of origin guaranteed.

naming implications to watch out for it is unlikely it will fundamentally alter the trends in consumption in the short/ medium term. While still wine on draught has been an established option for a number of years, it does not currently appear that it is following the sparkling trend. However, this could change if more retailers look to see if there are advantages to their business from considering this type of serve longer term. Running in parallel with the draught sparkling offer is another option which focuses on ease of dispense and minimum wastage – the ideal scenario for many sports and social club type operations. Again, miniatures (primarily 187ml branded mainstream) have been part of the offer in less wine-focused ven-

”

ues for a long time. They may well serve a very specific kind of niche market, but current figures suggest that it still has something to offer for many consumers – seeing a year-on-year rise in the region of +5.8% overall (now accounting for +7.4% of all branded wine sold in the GB on trade – an increase of +0.6% MAT year-on-year). Ultimately, wine remains a major force in the on trade, irrespective of serve and style, particularly in the food-led market. And while competition for the eating out market's choice of alcohol is increasing – premium fruit ciders, craft beers and cocktails – there is no doubt that wine will always retain an important place in on-trade outlets, regardless of type.

CLUB MIRROR 39

BUILDING THE BUSINESS – WINE

Winning with wine A few simple tweaks can make all the difference to how effective your wine list is in helping you to sell more wine, more profitably, according to Crown Cellars. Here, Category Manager Louise Boddington and Master of Wine Jonathan Pedley offer advice on creating the perfect wine list for your club.

he club wine list doesn’t have to be huge to help you sell more wine. It just needs to meet your members’ needs and to make them feel that they are getting great value. Variety is the spice of life The more styles, grape varieties, countries of origin and price points you cover, the more members you are likely to appeal to. And remember, wines your members like may not be the wines you prefer. Balance your list Add interest and credibility by offering a few trendy or unusual choices as an alternative to the safer choices – Wine of the Month promotions are a great way to see if these wines appeal to your members.

40 CLUB MIRROR

Core wines by the glass Ensure that your core wines are available by the glass and provide a standard and premium option for your most popular varietals. A huge choice of single serve wines is available if you are worried about wastage.

‘Celebrating? Why not add some sparkle with...?’. Separate your sparkling wines from Champagne. Sometimes a customer can discount a ‘Champagne and Sparkling’ section because of assumptions on price linked to Champagne.

‘House wines’ and wine brands Avoid terms such as ‘house wine’ to encourage members to try a more profitable choice. And help your list stand out by including a selection of on-trade exclusive wines that members won’t see in supermarkets alongside any branded wines.

Trading up Give members the opportunity to trade up when they fancy splashing out. Highlight more profitable choices with ‘Our favourite’, ‘We recommend’ or ‘Award Winning’ (if appropriate). And remember that your members’ eyes will hit the centre of the wine list first so this is the ideal spot for your higher margin wines.

Make it sparkle Put sparkling wines at the start of your list. Prompt impulse purchase with calls to action e.g.

Pricing guidance and service styles Make sure your list has a steady progression in pric-

ing from entry level so it allows your members to try more expensive wines in easy steps, encouraging them to trade up to better quality wines and making the top end of your list more accessible. Members drinking at the top end of your list will put more money on your bottom line and feel more positive about the experience and the great value for money that you offer. You can apply the same logic to wines by the glass, not just in the range of wines available, but also in sizing. Offering a pricing benefit to members who trade up from 125ml to 175ml or from 175ml to 250ml will be adding value for that customer. Equally, encouraging trade up from glass to bottle when individuals in a group choose the same wine will also make your members feel like they are getting great value from you – after all, you are showing them a way to save money when a bottle is cheaper than two glasses of the same wine! The wine list – design and content For more extensive lists, laying out by style or taste profile rather than colour can be helpful to members, reducing the risk to increase likelihood of experimentation and trading up. Unless you’re a specialist and your members demand it, resist the temptation to be overly wordy with wine descriptions. It can be off-putting for members and increase print costs. Your wine list should be accessible and on display for members at all times, not tucked behind the till on the back bar so members have to ask for it.

CONSIDERATIONS FOR CREATING YOUR WINE LIST A wine list is a valuable training and reference document for your staff, providing useful support for them to up-sell and make informed recommendations. A list doesn’t have to be huge as long as it meets your customers’ needs. GENERAL PRINCIPLES These principles can be applied to lists regardless of outlet style. • Variety is the spice of life • Ensure that your core wines are available by the glass • Balance your list. Add interest and credibility by ensuring that a few trendy or unusual choices are available as an alternative to the safer choices • Avoid terms like ‘house wine’ to encourage customers to try a more expensive choice • Give your members the opportunity to trade up when they fancy splashing out • For longer lists, laying out by style or taste profile rather than colour can provide helpful guidance to customers • Unless you're a specialist and your members demand it, resist the temptation to be overly wordy with wine descriptions • A wine list should always be accessible and on display for members

CONTACT DETAILS Crown Cellars is the specialist wines and spirits division of Carlsberg UK. “If getting a wine list started looks daunting Crown Cellars has a team of specialists who can build a list for you and provide printed copies delivered to your door free of charge,” says the company. t. 08453 710 199 e. crowncellars@carlsberg.co.uk www.crowncellarswines.co.uk STOP PRESS: Carlsberg UK is a proud sponsor of the Club Awards. Watch out for its wine selection at this year's event.

CLUB MIRROR 41

CLUB KITCHEN

Infora grilling? Get out the charcoal and check out the tongs – it’s BBQ time! Need some inspiration? Then look no further. The Booker BBQ experts have come up with low-cost high-quality ideas for a club BBQ which everyone will be talking about. Enjoy! Sticky Lemon Chicken Kebabs

CLUB KITCHEN CODES STICKY LEMON CHICKEN KEBABS CE Fresh Chicken Breast Fillets (M147180) Mixed Peppers (M107803) Onions (M116714) Lakeland Salted Butter (M126113) CL Garlic Puree (M083887) FF Lemons (M097149) Tate &Lyle Dark Soft Brown Sugar (M187987)

Cost per serving – £1.41

INSTRUCTIONS • Melt the butter, add the garlic, rind and juice of the lemon and the sugar. • Dice the chicken, mix with the marinade and refrigerate for at least 1 hour. • Prepare and dice the onion and peppers. • Alternately place the chicken, onion and peppers onto skewers. Baste with the remaining marinade. • Place onto the barbecue and cook for 10-15

44 CLUB MIRROR Honey Baked Goats Cheese

CL - Chef’s Larder FF - Farm Fresh CE - Chef’s Essentials CLP – Chef's Larder Premium

mins, until cooked through, turning occasionally.

Chefs Tip: If using wooden skewers, soak in cold water before using; they will burn less on the BBQ.

Spicy Salmon with Coriander

SPICY SALMON WITH CORIANDER CE Pacific Salmon Fillets (M123685) Lakeland Salted Butter (M126113) FF Coriander (M138078) CL Chilli Powder (M129646)

Cost per serving – £1.90 INSTRUCTIONS • Grease 1 side of a sheet of tin foil. • Melt the butter in a pan. Remove from the heat. Stir in the chopped coriander and the chilli powder. • Place the salmon on the foil and pour over the butter mixture. • Place on a pre-heated barbecue and cook for approx 15 mins, or until the fish flakes with a fork. ORIENTAL PORK STEAKS CLP British B/L Pork Loin (M126542) Euro Shopper Orange Juice (M126028) Blue Dragon Soy Sauce (M084563) McIlhenny Co. Tabasco Brand Pepper Sauce (M152256) FF Root Ginger (M107134) FF Oranges (M163515) CL Garlic Puree (M083887) CL Chilli Powder (M129646)

Cost per serving – £1.26

Oriental Pork Steaks INSTRUCTIONS • Mix together the orange juice, soy sauce, tabasco sauce, chopped ginger, orange zest, garlic and chilli powder. • Add the pork loin steak to the marinade, cover and refrigerate for at least 2 hours. Ideally overnight, turning occasionally.. • Remove the pork steaks from the marinade

and cook on a pre heated barbecue for 5 - 6 mins on each side, or until thoroughly cooked through.

Chefs Tip: Add some stock and honey to the marinade liquor, reduce down by half and whisk in a knob of butter (or thicken with cornflour) for a great sticky sauce to serve with the pork.

CLUB MIRROR 45

CLUB KITCHEN

Premium Burger on a Brioche Bun PREMIUM BURGER ON A BRIOCHE BUN Paragon Excellence Burger (M131202) Americana Range Brioche Bun (M181475) CL Battered Onion Rings (M163538) CE Unsmoked Rindless Back Bacon (M147175) CE Mild Grated White Cheese (M153117) CL Premium Extra Chunky Gourmet Chips (M182767) Salad Tomatoes (M097165) Florette Crispy Salad (M629340) Hellmann’s Real Mayonnaise (M270264) CL Barbecue Sauce (M114401)

Cost per serving – £2.77 INSTRUCTIONS • Defrost the buns. Cook the burger as per the on pack instructions. • Grill the bacon until crispy, deep fry the onion rings and chips. • Serve the burger on the bun with the mayonnaise, salad and tomato with the chips next to it. • Serve the BBQ Sauce separately.

Chefs Tip: Serve all of the above with a tossed mixed salad and some buttered baby new potatoes.

46 CLUB MIRROR

Tossed Mixed Salad

BABY NEW POTATOES FF Baby New Potatoes (M115542)

Cost per serving – £0.18 INSTRUCTIONS • Place the potatoes in boiling salted water and cook for 15 - 20 mins, until cooked through. • Drain well and serve with a knob of butter.

TOSSED MIXED SALAD Florette Crispy Salad (M629340) Fresh Baby Plum Tomatoes (M129466) FF Large Cucumber (M113463) Red Onions (M111479) Mixed Peppers (M107803) CL Classic French Dressing (M129892)

Cost per serving – £1.44 INSTRUCTIONS • Toss the salad leaves, diced cucumber, diced onion, diced peppers and halved tomatoes in the dressing. • Arrange in a large bowl.

Baby New Potatoes

FOR MORE INFORMATION For more information and menu ideas contact Booker. • t. 0845 60 12 999 • www.booker.co.uk

Creating Hospitality

AFFINITY

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ASK THE EXPERTS – SOCIAL MEDIA ADVERTISING

Do Facebook ads

really work? In the ever changing world of social media, should clubs be paying to promote club activities? The folk at Larrytech take us on a Facebook journey.

ith the Facebook algorithm changes that have taken place over the last couple of years only a fraction of your fans see your Facebook posts, which means fewer clicks, comments and shares. Whereas Facebook once encouraged businesses to acquire as many followers as possible, it now seems to be steering businesses towards taking out advertisements. Facebook’s reasoning is that there is more content competing to appear in newsfeeds, and that they want people’s newsfeeds to only contain posts that are of relevance and interest to them. The aim is to give users high quality original content and less spam. But do ads on social media really work? The aim of any kind of marketing is to stay in the minds of your audience, and obviously advertising puts you in people’s minds, if they see it, and more so if they relate to it. The Nielsen Trust’s study in advertising last year listed the percentage of global online consumers indicating that they completely or somewhat trust various forms, and showed that 84% of people trust recommendations from people they know, 64% trust consumer opinions posted online but only 48% trust ads on social networks. Although the ads clearly come way behind personal recommendations and online consumer opinions, 48% is still quite high and advertising has its place and can be used to fill a gap, and can be bought and controlled. Additionally, the targeted demographics Facebook ad options you have make them very attractive with you being able to pinpoint your perfect member demographic with every ad you post. Clearly, however, it is important to also generate organic engagement on Facebook to stay on top of your audience’s minds and to show them the connection between your friends and your club because people trust friends’ opinions. According to Media Bistro’s research Social Impact on Purchase Decisions – 2014, 38% of

Facebook users report having purchased a product after liking or sharing it on the network. This figure is 29% for Pinterest and 22% on Twitter. Just under 80% of respondents said that companies’ social posts do impact their purchase decisions and 41% said they just came across the item they purchased and hadn’t previously thought of buying it. It is these two latter categories that support the contention that social media advertising works. Social media advertisements need to be combined with the right kind of social media engagement; there is no point in posting photos of cute kittens which get dozens of likes, if your aim is to encourage members to come to a darts fundraising event! Create content with the intention of generating engagement around your club which your audience will see as positive connections between them and the club (therefore making them more likely to visit you).

The key is connecting the club to the member/potential member to fuel social spread through organic word of mouth. For this you will need unique, relevant, quality content that will result in them taking the desired action. In conclusion, now is a really good time to be investing in Facebook ads – they’re relatively costeffective and you can reach a very targeted audience extremely quickly.

CONTACT DETAILS If your website is looking a bit tired and outdated and you’re after a brand spanking new site or, if you want to add more features or just want to discuss how your current site could be updated, please get in touch with Larrytech by email to sales@larrytech.com or call the team on 01892 888011.

< CLUB MIRROR 49

ASK THE EXPERTS – NEGOTIATION

Negotiation: how to get what you bargained for From discussing terms of an employee’s contract to securing the best deals from suppliers, the ability to seal the deal and – ideally – keep everyone happy is essential. Enter the art of negotiation.

anagers and stewards with good negotiating skills are more likely to get good results and have employees who understand what’s expected of them. Negotiation means developing an ability to resolve disputes and conflicts. It also requires a willingness to work with other people to reach solutions that everyone can live with. In situations where a whole team/committee is negotiating, each individual should have their own role. Knowing who’s doing what and when, is fundamental to the overall negotiation process. Here are 10 steps to becoming a skilled negotiator: 1. START WITH THE END IN MIND Realise what you want the outcome to be and know how far you can - and are willing to – go. 2. SHOW RESPECT Listen and learn about the other person’s point of view. Think about whether you can both attain the outcomes you desire and be prepared to meet in the middle. 3. SELF-BELIEF If you believe you can achieve what you want, you are more likely to be successful. Presenting in a relaxed, confident way will help you to reach your goal. Speak clearly and concisely. Avoid appearing desperate, stressed, irritated or angry at all costs. 4. DEVELOP RAPPORT People like people who are like themselves. Take some time to warm up your negotiating partner and find areas of common ground. Remember your goal is to create and preserve a relationship. 5. USE INFLUENCING SKILLS Learn as much as you can about your negotiating partner so that you will be better equipped to influence him. Listen to the language he uses and then use it too. Find out what is important to him – does he focus on what he wants or what he doesn’t want? Does he seek approval from someone else?

50 CLUB MIRROR

“”

If you have agreed to do something, make sure you have a plan for carrying it out and make sure it happens.

6. USE SALES SKILLS Ask questions and present the benefits of your argument. Find out whether he/she agrees and then handle any objections. Remember to think about the benefits for both parties. 7. BE FLEXIBLE Explore all possible solutions and outcomes. Be prepared to adapt if it means you both achieve your desired outcomes. Collaboration doesn’t mean giving up or giving in. 8. BE FOCUSED, FIRM AND DETERMINED Restate your case with confidence. 9. CLOSING SKILLS At the end of the meeting, be clear about what you have asked and what you have agreed upon. Confirm in writing afterwards if appropriate.

10. DO IT If you have agreed to do something, make sure you have a plan for carrying it out and make sure it happens. Being reliable and trustworthy will make things easier when you next come to negotiate with the person.

NEGOTIATION IS MOST SUCCESSFUL WHEN BOTH PARTIES: • Recognise the value of a relationship and want to continue it • Participate actively in the process • Show consideration and acceptance of each other’s perspectives, values, beliefs and goals • Separate personality from the issue involved • Work together to develop a solution everyone can accept

quizzes

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52 CLUB MIRROR

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TO ADVERTISE PLEASE CALL

07789 870709

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Require a Steward/ess with spouse to assist Previous experience essential ÂŁ1,000 bond required from successful candidate Wage negotiable depending on experience Accommodation included References to be requested prior to job offer Starting date 21/08/15 Applications to include a covering letter and current CV to the above postal address, or can be emailed to consettworkmensclub@gmail.com Closing date for applications is 25th May 2015 CLUB MRROR 53

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GLASSWASHERS

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54 CLUB MIRROR

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ENTERTAINMENT

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CLUB MIRROR 55

CLASSIFIED

CLUB SERVICES ENTERTAINMENT

ssk entertainment S U R R E Y

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56 CLUB MIRROR

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CLUB MIRROR 57

CLASSIFIED

CLUB SERVICES

TO ADVERTISE PLEASE CALL

07789 870709

REFURBISHMENT

CF/24 Leather £114.90 Leather RF/1U £45.90

TC/2B From £38.90 Wood Seat

WT/13 £59.90

TC/1B From £34.90 Wood Seat

PO/7 £84.90

Ridge bases From £37.00

OF/7A £39.90

OF/3G £24.90

RF/16 From £45.90

CI/15D From £64.90

WT/1W From £79.90

From £23.30

From £13.50

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From £23.30

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Now available in 15 fabrics

58 CLUB MIRROR

154C

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