Club Mirror June 2017 by Alchemy Contract Publishing

clubmirror June 2017

AT THE HEART OF THE COMMUNITY

Election special Plus – Awards deadlines loom

HQ BUILDING T H E B U S I N E S S • L E G A L E A G L E • AT T H E B A R • NEW S

2017 HOSPITALITY SOCIAL MEDIA AWARDS

OPEN FOR ENTRIES

Enter the 2017 Awards

email info@hsma.biz

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Contents

club mirror AT THE HEART OF THE COMMUNITY

JUNE 2017

AWARDS, EVENTS AND CALLS TO ACTION

18 Call for Entries It’s time to shine! The 2017 Club Awards are calling for your entry. Deadline – 30 June.

22 Hospitality Social Media Awards Is your club using social media to engage with members? Then we want to hear from you. Deadline – 30 June.

29 Reader Survey 2017 The Club Mirror Reader Survey is the most comprehensive survey carried out in the club industry – and your input is crucial.

NEWS, VIEWS, CLUB LIFE AND LEGISLATION

BUILDING THE BUSINESS

ASK THE EXPERTS

06 News

22 Awards mean business

46 Are you ready to take the heat?

News, views and latest legislation.

Social media is an invaluable tool in the club’s armoury. Here’s why.

With barbecue season well under way, how well are you protected?

27 On the road to success

47 Website design

A word with Hardie Bates, Senior Banqueting & Events Manager at the Royal Automobile Club.

So you’re thinking of changing your website? Insights and advice from the folk at Larrytech.

34 Sporting fixtures

48 Ice makers

Sports4Bars.com highlights May’s top sporting fixtures.

Ice can lead to food poisoning if poorly handled. Read on for ice advice..

36 HQ Building the Business

50 Selling the sizzle

Want to cut club spend while increasing efficiencies? Well now you can. Introducing HQ Building the Business. Completely free to clubs.

Give your members a grilling this summer with the hottest barbecue in town.

08 What’s new? Latest launches and new brews to consider stocking at the bar.

10 News Extra – Election Special With the country taking to the polls six key industry associations present their manifestos to the incoming government.

CLUB AWARDS SPECIAL 14 Calling all clubs... With the Club Awards closing for entries on 30 June, Club Mirror offers up a whirlwind tour of just some of last year's inspiring entries. Have you entered yet?

54 It’s classified! 38 HQ Legal Eagle David Lucas fields your questions on the amendments to the Licensing Act 2003.

16 Club Awards venue This year it’s a spanking new venue – and there’s a race day attached. Will you be joining us?

40 CMAE European Conference

18 How to enter

42 Spotlight on Beer Festivals

With the deadline fast approaching, use the Express Entry form, QR code or email to send in your entry.

Cask is now worth £1.7 billion. No surprise then that beer festivals are on the up. Top tips on making yours the talk of the town.

Showcasing club-supporting suppliers.

Details of the November dates and venue.

CLUB MIRROR 3

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* New Aon clients only. Must not hold a current policy with Aon. Subject to qualifying criteria; No claims in the last 3 years; Satisfactory postcode check (such as but not limited to high risk flooding areas, theft and malicious damage); Insurance has not been cancelled or declined in the past; Premises are not unoccupied or unfurnished; Business description is a CIU Club, Other Social & Welfare Club, CISWO Club or Sports Club; Buildings are valued at no more than £1,000,000; Stock limit doesn’t exceed £50,000; and do not operate door staff, regular ticketed events or live entertainment more than twice a week. Evidence of competing terms must be obtained from an Insurer that meet Aon’s security rating requirements and cover must be of a comparable basis to the quotation arranged by Aon. This offer can be withdrawn at any time. Terms, conditions and exclusions may apply. Maven Sports and Social Club Insurance arranged by Aon UK Limited and underwritten by Maven Underwriters which is a Managing General Agent operating under a delegated underwriting and claims handling authority on behalf of Aviva Insurance Limited and Allianz Insurance plc. Maven Underwriters is a trading name of Aon UK Limited which is authorised and regulated by the Financial Conduct Authority. Citation Limited is an approved Introducer Appointed Representative of Aon UK Limited which is authorised and regulated by the Financial Conduct Authority. FP.ENT.1784.MH

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LEADER

Contributors

Deadline – June 30

From the smallest of social clubs to state-of-the-art sports clubs, clubs of all types and sizes are gearing up for the 2017 Club Awards, so this month you’ll find yet more inspirational stories from Club Awards winners who’ve taken a trophy back to the clubhouse. The entry deadline is 30 June, so fill in the Express Entry Form on page 19, enter online, use the QR code or quicker still just email us your club name and contact details and we’ll get in touch. We’ve got a brand new venue this year and we’d love you to join us (see pages 16-17 for details; there’s even a race day attached). Also on the trophy trail and with the same deadline, the Hospitality Social Media Awards are on the hunt for clubs which are using the power of social media to build their business – from attracting new members to promoting events at the club. Could this be you? Turn to pages 22-23 to find out. While our Awards team are great proponents of ‘it’s the taking part that counts’ – finalists as well as winners gain tremendous coverage and kudos from both sets of Awards – winning is all that matters at the polls this month as the country heads to vote once more. In this issue six industry associations present their manifesto to the incoming government. But whatever the government, one thing’s for sure, licensed premises play an important part in the UK economy and every measure affecting the sector affects every club reading this issue. A case in point is the Licensing Act 2003 amendments which came into effect on 6 April, 2017. If you’re not sure you’re up to speed, then turn to HQ’s Legal Eagle (pages 38-39). Finally, and on the subject of speed, once again get that action point in your diary – Awards deadline 30 June. We look forward to your entries!

Caroline Scoular Editor, Club Mirror

Mike Braidwood

Chris Colverd

Sean Ferris

Karen Foreman

David Foster

Larry Hardcastle

Jonathan Hardy

David Lucas

Leigh Ann Ogilvie

Justin O’Regan

Victoria Romero-Trigo

Jill Slingsby

Editor Caroline Scoular Design David Foster Editorial Chris Colverd Events Jill Slingsby, Karen Foreman Display Advertising Margaret Doherty Sales and Marketing Manager Leigh-Ann Ogilvie Circulation Jon Hardy Accounts Andrew Soles Publishing Director Sean Ferris

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com; sean@clubmirror.com; leigh-ann@alchemymedia.co.uk; info@clubmirror.com ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@alchemycontractpublishing.co.uk www.alchemycontractpublishing.co.uk The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products. CLUB MIRROR 5

CLUB NEWS

Social Media Awards – call for club entries

Marston’s acquires Charles Wells brewing business in £55m deal

After a highly successful inaugural year in 2016, entries are flooding in for the 2017 Hospitality Social Media Awards (HoSMA). Launched by Club Mirror publisher Alchemy (ACP), the Awards recognise that social media is a dynamic and highly costeffective weapon in the Hospitality industry’s armoury. To encourage and applaud this, now is the time for clubs and outlets of all sizes and type to enter. Whether you’re Facebookfriendly or an app-aficionado, don’t miss the 30 June deadline. See right for details of how to enter.

Marston’s PLC has acquired Charles Wells’ brewing business for £55m. The Charles Wells portfolio of more than 30 beers includes well known brands such as Bombardier, Young’s and McEwan’s as well as the UK distribution rights for the Estrella Damm lager brand and other beers under license including Kirin and Erdinger. As part of this acquisition, a long-term exclusive agreement will see Marston’s supply all beer, wine, spirits and minerals to the Charles Wells pub estate. Ralph Findlay, Chief Executive Officer of Marston’s PLC, said: “We are delighted to have agreed to acquire Charles Wells Brewing and Beer Business. It is a high quality brewing business offering us opportunities to extend our trading area in the South of England and Scotland, and brings a range of well-known and popular brands into our portfolio. We also aim to develop further our range of international licensed brands, and look forward to working with our new overseas partners, including Estrella Damm, Erdinger and Kirin.” Marstons Beer Company has five regional breweries across England and recently extended its focus to licensed brands, including Shipyard, Warsteiner, Kruzovice and Kingstone Press brands. The Club Awards sponsor also purchased the Thwaites beer business in 2015 in a deal worth £25m.

Turn to page 22-23 to find out how to enter and why you should. Alternatively use this QR code for full coverage of last year’s events and an entry form for the 2017 Awards. Deadline – 30 June.

Latest launch from ACP Club Mirror publisher ACP is delighted to announce the launch of Club Cricket. The all-new electronic title is a specialist title for cricket clubs around the UK, providing in-depth coverage of events in the cricketing arena with previews, reviews and player profiles. Expert advice on running a robust club is an integral part of the issue, as is the recently launched HQ Building the Business service - free to clubs of all type – which provides the opportunity for better buying, saving costs and building efficiencies (see pages 36-37 in this issue for more details). The magazine is available at www.clubcricket.org.uk

CLUBCRICKET

AT THE HEART OF THE RUGBY COMMUNITY

ISSUE 8

AT THE HEART OF THE CRICKET COMMUNITY

ISSUE 1

Mission impossible? The British & Irish Lions head to New Zealand

Summer Tour Preview: England to Argentina Sporting fixtures – who’s showing what and when

Entries now open for ‘Rugby Club of the Year’ Expert tips on running a beer festival at your club The top new products to boost your club’s bottom line

www.sports4bars.com

The ICC Champions Trophy Insights, interviews and the ones to watch Could you be our Cricket Club of the Year 2017?

Exclusive interview with England’s Stuart Broad Better Buying – HQ Building the Business Attracting and keeping junior members Hospitality Social Media Awards - enter now

For the latest issue of sister magazine Club Rugby, visit www.clubrugby.org.uk

Cheers to Norfolk’s golden ‘revivale’ Celebrating beer with Beer Day Britain Norfolk’s Poppyland Brewery and Norfolk Brewhouse have collaborated to create Chevallier Gold, showcasing two ingredients once thought lost to the brewing fraternity. Chevallier malt, Pictured: Poppyland Brewery’s Martin Warren (left) and first grown in 1824 in Norfolk Brewhouses’s David Holliday (right). Suffolk, had a worldwide (abv 5%) and a stronger bottled variant following until the 1930s, and a hop called (abv 6%) appropriately named Back from Ernest, trialled in the ‘50s had been the Dead. dismissed by British brewers as ‘too •www.norfolkbrewhouse.co.uk American’. Now, the two ingredients have been reintroduced to create a cask version •www.poppylandbeer.com 6 CLUB MIRROR

This year’s Beer Day Britain Festival launches with a ‘cheers to beer’ toast across the country at 7pm on Thursday, 15 June and runs through to Sunday, 18 June. Founder and beer sommelier Jane Peyton said: “This is the third year that the industry will come together to mark Beer Day Britain and by extending the occasion over the weekend we hope that more people will be able to get involved and enjoy the diversity that British beer provides.”

Neil Gannon, Marketing lead for There’s A Beer For That said: “We have developed a Beer Day Britain kit for purchase that builds on the ‘cheers to beer’ theme and includes posters, tent cards and t-shirts. This will provide additional retailer support over and above the existing point of sale we offer free of charge, including guides to beer styles and beer and food matching, dripmats and beer festival kits.” • www.beerdaybritain.co.uk

Club Awards entry deadline – June 30 The 26th annual Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs. Do you think you could be a finalist? Do you have what it takes to beat the best and stand out from the rest? It’s time to shine. The June 30 entry deadline for the Club Awards is fast approaching, so if you haven’t entered yet then turn straight to page 19 or use the QE code in the box below.

NEWS IN BRIEF

• Encourage new members. • Thank existing members for their support. • Demonstrate that the club is spending members’ money wisely.

Entry deadline – 30 June, 2017. Turn to page 19 to enter and turn to pages 14-17 to see why you should. Alternatively use this QR code to enter online.

WHY ENTER?

Clubs use their success to: • Raise the club’s profile. • Gain coverage in the local press and media.

Club Awards 2017: new venue and race day announced The ACP events team is delighted to announce a brand new venue for Club Mirror’s Club Awards. Doncaster Racecourse is to host the 2017 event on Thursday, 30 November after proving itself the top favourite of four highly fancied contenders. “It’s a fantastic venue with an electric atmosphere and an ideal fit,” said ACP’s Caroline Scoular. “Clubs send thousands of members to courses each year and to be hosting it at the venue which is the home of the world’s oldest classic, the St Leger, is a privilege,” said ACP’s Caroline Scoular.

A raceday will also be held the following day, Friday, December 1. More details will follow in the next issue and via electronic

All for charity

Suppor ted

mailers and e-zines. Watch this space. •For more details on the venue turn to page 16.

MIND Every year, one in four of us will experience a mental health problem. But hundreds of thousands of people are still struggling. Mental health Information & support charity MIND explains its role. When you’re experiencing a mental health problem, supportive and reliable information can change your life. That’s what we do. We empower people to understand their condition and the choices available to them through: Our Infoline offers callers confidential help for the price of a local call and our Legal Line provides information on mental health related law to the public, service users, family members/carers, mental health professionals and mental health advocates. Mind provides help and support directly

to those who need it most. Our network of more than 140 local Minds offer specialised support and care based on the needs of the communities they support. We’re also developing national and local support networks for anyone experiencing a mental health problem.

on a range of issues that could affect anybody with a mental health problem – from health services to employment.

Campaigning for change We believe everyone with a mental health problem should be able to access excellent care and services. We also believe you should be treated fairly, positively and with respect. We campaign

CONTACT DETAILS Mind 15-19 Broadway, Stratford, London E15 4BQ t. 020 8519 2122 e: supporterservices@mind.org.uk

Drinkaware Board of Trustees appointments Paul Wells, Director and Chairman of Charles Wells Ltd, is one of three new appointments to the Board of Trustees of alcohol education charity Drinkaware. He is joined by Charles Allen, Arsenal Football Club Plc’s Head of Marketing (and a Diageo employee of 17 years) and Neil Williams, Head of GOV.UK. Brewer backs Time to Change HEINEKEN has signed the Time To Change pledge which aims to help end mental health stigma in the workplace. The company has pledged to promote physical, social and mental wellbeing of its 2,000 employees and has already put training in place to make sure all managers are able to identify and support mental health issues. A number of initiatives such as yoga classes, walking clubs and five-a-side football clubs have been introduced and this month the company is sponsoring ‘Race to the Tower’ in partnership with charity Mind. Win an ultra HDTVC Sky Sports has launched a competition to win a state-of-the-art technology package consisting of a 65” Ultra HDTV plus free installation and 12 month subscription fees to Sky WiFi Premier, Sky’s superfast WiFi, and Uplift Media, a digital screen solution to help venues promote their brands, offers and events. Customers can enter at https://business.sky.com/summer-six. Sky Sports clubs can also claim a free promotional pack of marketing materials to help them advertise the upcoming Lions tour in their venue. New Identity for Youngs for Chefs Young’s For Chefs has rebranded as Young’s Foodservice in order to reflect the wide variety of foodservice sectors in which they supply quality seafood. A new website accompanies the rebrand. •www.youngsfoodservice.co.uk CLUB MIRROR 7

AT THE BAR

So what’s new? Latest launches and new brews to consider stocking at the bar. RED STRIPE PLAYS ON MUSIC HERITAGE Red Stripe has launched This Feeling TV, ‘a new programme for the digital age with all the edgy charm that typified music TV shows back in their heyday’. Hosted by Radio X presenter, Gordon Smart, the first episode featured A-List guests including The Libertines’ co-frontman Carl Barât, Line of Duty actor Martin Compston and UK punk outfit, Slaves. Red Stripe’s recent investment in reinforcing its links with music has helped the brand to make significant strides in its performance in the On-Trade, with growth reported at +21% (stats: CGA Strategy 15.12.16). • https://www.youtube.com/channel/UC43259q kz6qfpOP83ch9z7w • www.heineken.co.uk BROOKLYN BREWERY’S SCORCHER IPA Brooklyn Brewery’s Scorcher IPA is being launched in two new formats this spring, with both draught and cans available. The 4.5% ABV India Pale Ale is brewed with Amarillo, Simcoe, Cascade and Bravo hops and is imported into the UK from New York. Carlsberg UK has held the exclusive distribution of the Brooklyn Brewery beer portfolio in the UK since January 2017. • www.carlsbergwedelivermore.co.uk BULMERS ORCHARDS COMES TO TOWN A live stream from Bulmers’ Herefordshire orchards broadcast across London, Manchester and Birmingham in May was the highlight of a new campaign from Bulmers Orchard Pioneers. The £2m campaign showcased the passion that Bulmers has for its orchards as well as the cider apple growers behind them. • www.heineken.co.uk CARLSBERG INNOVATION IN BEER QUALITY Carlsberg UK has launched the Carlsberg Quality Dispense System (CQDS). The system operates by chilling the beer down to a consistent temperature as soon as it leaves the keg, and then keeping it cool throughout its journey from the keg to the glass. The

8 CLUB MIRROR

benefits of the system, says Carlsberg, include improved product quality, consistent dispense temperature, reduced line cleaning wastage and labour costs, improved rate of sale and improved yield per keg. • www.carlsbergwedelivermore.co.uk SUPER-PREMIUM PROSECCO DOCG Prosecco, Ombra Di Pantera, is dry, fresh and light in the mouth. It’s name is inspired by ‘Ombra Di Vin’, meaning ‘wine’s shadow’, a term coined by traders serving wine in Venice’s Piazza San Marco who followed the shadow of the towering Campanile to keep the wine cool. “We’re here to ask the UK to ‘Step Out of the Shadow’, and out of their comfort zones. It’s our passion to inspire and educate curious drinkers on the genuine craft, provenance and heritage behind each bottle of Ombra Di Pantera,” said Francesco Vanoli, Director, Ombra Di Pantera, DOCG is the highest classification for Italian wines and within Italy’s Prosecco-producing region only vineyards between the towns of Conegliano and Valdobbiadene are afforded DOCG status. • www.ombradipantera.com WHEN CAPTAIN MORGAN MEETS RIO FERDINAND Captain Morgan Rum’s latest ad campaign focuses on the trademark no nonsense style of Captain Morgan, focusing in on his appetite for fun and infectious humour. Captain Morgan walks through a bar packed with captains giving them all a tip of his famous hat. The ad features ex Manchester United and England Captain Rio Ferdinand, T20 and OneDay International cricket Captain Eoin Morgan and Leicester City star Captain Wes Morgan, as well as a range of other Captain characters, from airline pilots to Navy captains. The campaign will be supported across a variety of platforms including online, experiential, on-trade and off-trade. • #captaincaptain NEGRONI WEEK 2017 Campari is celebrating the UK’s first official Negroni

Week. The week-long international charity initiative takes place from 5-11 June 2017, with bars and restaurants coming together over the classic Negroni cocktail – Campari, gin and sweet red vermouth – to raise money and awareness for good causes. Participating bars and restaurants choose from a curated list of some of the most popular 42 charities from the last two years of the initiative, while also making an upfront donation to confirm their involvement. • www.negroniweek.com ONE DRINKS LAUNCHES ORIGINS London-based ethical drinks company One Drinks has launched Origins, a range of organic, botanically infused spring water drinks designed to meet consumer demand for healthy, low sugar refreshment. Botanicals include Sudanese Hibiscus, Ghanaian Moringa and South African Rooibos, all known for their unique health properties, says the company. The drinks are organically certified with less than 1g of sugar per 330ml bottle and are both gluten free and vegan friendly. Profits from sales will fund sustainable water projects worldwide. One Drinks has raised over £15 million to date. • www.theonebrand.com PURDEY’S CAMPAIGN Britvic is continuing its #ThriveOn campaign for multivitamin drink brand Purdey’s, partnering once again with British actor, DJ and celebrity, Idris Elba. The brand message – Everything you need is inside – alludes to the brand’s health benefits and aims to reinvigorate the energy category by getting more adult consumers to ‘drink natural energy’.

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NEWS EXTRA

Election Special With a new Government being elected on 8 June, all eyes are on the prize. So just what support can the club sector expect? Here six major industry associations present their own manifestos for the incoming Government.

Sport & Recreation Alliance Manifesto The Sport & Recreation Alliance has presented a Manifesto which asks the incoming Government to put sport and recreation at the heart of an active nation. The election on 8 June 2017 represents an important opportunity for the next Government to make a commitment to putting sport and recreation at the heart of an active nation. Participating and volunteering in sport and recreation has enormous benefits to us as individuals and as a society: it improves our physical and mental wellbeing, brings communities together by breaking down barriers and supports employment and economic growth. Sport and recreation provides the best preventative solution to many of the critical public policy challenges the country faces – including obesity, social exclusion and physical and mental health problems. This is why it must be a key policy tool of any incoming Government and must be funded appropriately so that the power of sport and recreation can be harnessed to change lives and transform communities. Joined-up thinking and investment The Government’s sports strategy Sporting Future, published in 2015, represented a step-change from previous approaches to sport and recreation, recognising the breadth of the contribution the sector can make and making future funding dependent on delivering a wide range of public policy objectives. The sector has embraced the strategy but any incoming Government must commit to a genuinely joined-up approach which ensures that policy decisions taken across all parts of Government – for example on tax, health, education and land use planning – support the sector including through funding. This also means making sure that the scale of funding genuinely matches the scale of the ambition to get the nation active and that it is committed across a range of Government departments, not just the Department for Culture, Media and Sport – the sector cannot be expected to simply do more with less. Further, Government policy must be inclusive and ensure that everyone, regardless of age, race, economic background or ability, has the opportuni-

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ty to take part in and benefit from sport and recreation. Taking Opportunities The decision taken at the 2016 referendum to exit the European Union (EU) will have far-reaching consequences for the country and the sector. As the Brexit negotiations and associated legislation will dominate the next parliamentary cycle, it is critical that the sport and recreation sector’s voice is heard as the Brexit process unfolds. Government must continue to consult with the sector throughout this period and should work with the Sport and Recreation Alliance, its members and wider sector stakeholders to ensure the sector’s interests are represented and protected. Further, the UK has built a strong reputation for attracting the best talent from across the globe, hosting major international sporting events and maximising the ‘soft power’ of sport overseas. The sector must be supported through a range of measures to protect intellectual property, crack down on ticket touting and address threats to integrity in order to maintain our world-leading position beyond Brexit. In this period of political uncertainty, the Sport and Recreation Alliance also calls on any new Government to commit to promises already made: to put money from the Soft Drinks Industry Levy into school sport, to introduce Corporation Tax reforms to support additional investment in grass-

roots sport and to protect the environment and outdoor spaces so that everyone has the opportunity to get active. The Sport and Recreation Alliance calls on the next Government to: 1. Ensure the economic and social value of sport and recreation is realised • Publish a 25-year environment plan which protects and prioritises our natural assets and public rights of way to support opportunities for everyone to be active outdoors. The plan should identify how the economic, health and social value of outdoor recreation, as demonstrated by our Reconomics Plus report, can be maximised across all areas of Government policy. • Deliver on the recommendation in Baroness Grey-Thompson’s Duty of Care in Sport report to support the Mental Health Charter for Sport and Recreation. Funding the Charter will enable the mental health benefits of sport and recreation to be maximised and help to break down the social stigma attached to mental health problems. 2. Support and diversify volunteering in sport and recreation • Introduce a workplace entitlement for all public sector workers to a minimum three days of paid volunteering leave with a potential to extend to larger private sector organisations over time. This

would give employees dedicated time to volunteer in their local community, including volunteering in grassroots sport. This reform would benefit both employer and employee and also make vital skills available to not-for-profit sports organisations. • Continue to invest in volunteering to encourage young people to give back to sport and recreation in their local communities. Proposed Sport England investment in volunteering and investment in the National Citizen Service needs to be protected to help support the next generation of volunteers for the sector. The NCS provides an important chance for young people to engage in volunteering and the scheme should partner with the widest range of sports organisations to help ensure there is a variety of opportunities available. 3. Ensure that children and young people are given the opportunity to participate in a wide range of high quality physical education and sport and recreation activities • Put physical literacy on the same footing as academic literacy and numeracy and hold schools accountable for every child’s physical development. No child should leave primary school without reaching a basic minimum standard of physical literacy and all children and young people should have access to high quality PE, sport and physical activity opportunities, including dance, throughout primary and secondary school. Schools should be held accountable for their performance through the existing assessment framework. • Implement the measures in the Childhood Obesity Plan including the use of the Soft Drinks Industry Levy to support sport and physical activity in schools and the introduction of a new healthy rating scheme for primary schools. The next Government should extend the commitment to fund physical education and school sport from the levy – irrespective of the total revenue raised – to cover the lifetime of the parliament to 2022. 4. Support the sport and recreation sector to become fit for the future • Establish a sports betting levy to generate a fair return to sport. Building on the principle that the Government has already established for horseracing, a levy would help make sure that a proportion of the profits made by the gambling industry from betting on sport go back into developing sport, including the grassroots, to sustain the long-term health of the sector. • Require local authorities to maintain a public register of sport and physical activity assets and create a new national Green Spaces Panel to protect the quantity and quality of our green assets. Making an up-to-date register of sport and physical activity assets (including parks and green spaces) available to local people will help inform them about the availability and quality of community facilities. A new Green Spaces Panel would have responsibility for assessing any proposed development of school playing fields, parks and green spaces and, taking account of current and future local needs and have the power to reject or put restrictions on development.

CAMRA Manifesto CAMRA is asking General Election candidates to pledge their support for Britain’s pub and club goers. Consumer group CAMRA says that Britain’s expected departure from the EU will present opportunities for the UK Government to re-balance the tax differential between the on-trade and the off-trade, ‘and demonstrate support for the vast majority of consumers who drink responsibly and in social environments’. Consideration, says CAMRA, should be given to introducing a more favourable rate of VAT for ontrade alcohol and food service, and a lower rate of duty for draught beer should be introduced ‘to alleviate disproportionate taxation and recognise the social benefits of alcohol being consumed in regulated, social environments’. Great weight is given to supporting brewers and cider makers. “Three consecutive cuts in beer duty from 20132015, followed by a freeze in 2016, gave the sector a huge boost,” says CAMRA. “However the brewing sector and the jobs it supports are under pressure following the 2p a pint increase announced in the 2017 Spring Budget.”

In order to support the industry and protect consumers, CAMRA is calling for a beer duty freeze for the whole of the next Parliament. “Support for small breweries has been critical to their success. The number of small brewers more than doubled in the last decade to 1,540. Britain’s smallest breweries currently pay 50% less beer duty than large breweries in recognition of the higher costs associated with small scale production,” says CAMRA. CAMRA calls on the UK Government to extend the current 50% duty reduction for beers at or below 2.8% abv to all beers with an abv at or below 3.5%, a more realistic level which reflects the range of beers available. Retaining the existing duty exemption for small cider producers is also called for, alongside action to encourage growth with a sliding scale of duty relief for cider producers above this limit. (Cider makers who produce less than 7,000 litres a year are currently exempt from paying alcohol duty.) Finally, says CAMRA, ‘as well as seizing the opportunities it [Brexit] presents, the Government should take steps to identify any potentially adverse impacts on the UK’s beer and pub sector of our exit from the European Union, and put in place measures to address these’.

SIBA Manifesto The Society of Independent Brewers (SIBA) is asking election candidates to ‘Back Britain’s independent craft brewing businesses’ by signing up to its Election Manifesto, published on May 16. SIBA’s Election Manifesto is being sent to parliamentary candidates ahead of the General Election and sets out a number of ways in which the Society, which represents more than 850 independent craft breweries across the UK, is seeking to work with

MPs and Government to secure the future of a vibrant independent brewing sector. SIBA’s Manifesto highlights the success of the UK independent brewing industry, with more breweries per head of population than any other country in the World, while also recognising the challenges faced by small brewing businesses due to intense competition and restricted access to market. “The local craft-brewing scene has been a great British success story in recent years. There is a brewing business in every community and almost all constituencies, bringing investment and jobs to areas of wealth and deprivation alike,” said Mike Benner, SIBA Managing Director. “We work tirelessly to support our 850 members in their efforts to brew and bring to market the best in beer. In a highly competitive, concentrated and largely foreclosed beer market, we need the support of MPs with this mission.” Over two thirds of SIBA members run a shop, bar or visitor centre on site enabling them to engage with their local community and bring people together to enjoy local beer, whilst at the same time creating local jobs – around a third of SIBA member brewery employees live in the same town or village and a further 30% live within five miles of the brewery. Mike Benner said: “We are encouraging successful candidates to celebrate their success on 8th June with a glass of beer from their local brewery.”

CLUB MIRROR 11

NEWS EXTRA

The Wine and Spirit Trade Association (WSTA) Manifesto The WSTA spotlights a well-managed Brexit, the promotion of free-trade deals, addressing an excessive tax regime, support for tackling alcohol harm and an innovative industrial strategy as five key asks of the incoming Government, all central requirements for the UK’s wine and spirit industry. Looking ahead, says the WSTA, the industry faces uncertainty over Brexit and future trade with the EU, and a strict regulatory regime that places significant burdens on producers and retailers: “But there are opportunities for the industry too. There is the potential to continue the boom in British spirits exports and reach new export markets around the world.” The WSTA says that it has the largest and broadest membership of any association in the sector and a team that has ‘the skills, knowledge and relationships to support the next UK government’s agenda, including Brexit’. To support the UK wine and spirit industry the WSTA calls on all political parties to: 1. Provide certainty to business via a well-managed Brexit, including sufficient transitional arrangements; and continue to work towards frictionless, tariff free trade with the EU. 2. Promote free trade with non-EU countries, working with the WSTA to develop the best deal for the wine and spirit trade and to promote British produce around the world. 3. Rebalance the excessively high duty burden on UK businesses and consumers by pledging to revise plans to increase wine and spirit duty by 26% (£1.9bn) over 5 years.

4. Support proven approaches to reducing alcohol harm through partnership working and self-regulation; and agree to a moratorium on further regulation. 5. Support the Great British wine and spirit industry by promoting sector deals, under an innovative industrial strategy: for wine and spirits, for food and drink and for British hospitality. Miles Beale, Chief Executive of the Wine and Spirit Trade Association said: “This snap General Election provides a vital opportunity for the UK’s world leading wine and spirit industry. We need to communicate to new deci- Mike Beale sion makers what has to be done to ensure that our industry can thrive in today’s new political, economic and social landscape. We will use our manifesto to help the incoming Members of Parliament understand our business needs. Following our lead a new government can help our industry to continue to grow, innovate and contribute to the already significant £50bn worth of economic activity and our ground breaking work to reduce alcohol harm. “The WSTA will be working tirelessly to achieve our key aims: continued, tariff-free movement of wines and spirits to and from the EU; new, tariff-free trade agreements with priotiy countries outside the EU; and, equally, safe passage of our goods – with no additional checks or delays at borders, even once we have left the Customs Union.”

Scotch Whisky Association (SWA) Manifesto Scotch Whisky is the biggest net contributor to the UK's balance of trade in goods, supporting thousands of jobs across the UK, says the SWA. The SWA has nearly 70 members, from small, family businesses to companies operating globally. The SWA is asking political parties and candidates standing in the 2017 General Election to #SupportScotch by signing up to six commitments: 1. Advocate for review of the excise duty system and fairer tax for Scotch.

4. Work in partnership to reduce alcohol misuse. 5. Target reform supporting investment in sustainability. 6. Support Scotch Whisky through the UK industrial strategy. Each year, the Scotch Whisky industry: • Exports 39 bottles of Scotch Whisky per second, worth £4bn.

2. Support Scotch exports by delivering on the industry's Brexit priorities, through ambitious trade deals, and robust IP protection.

• Supports over 40,000 jobs across the UK.

3. Promote a competitive business environment for distillers.

• Spends £1.7bn on its supply chain, almost all in the UK.

12 CLUB MIRROR

The British Hospitality Association (BHA) Manifesto The BHA’s Hospitality and Tourism industry manifesto calls on politicians to be mindful of the consequences of poorly informed economic promises and the potential cost to business, jobs and the country. In a letter to members, BHA chief executive Ufi Ibrahim said: “It is imperative that politicians not only recognise, but fully understand, the severity of the headwinds facing our industry. We must remind them of their responsibility to safeUfi Ibrahim guard Hospitality and Tourism employment and not jeopardise the stability of the 4.5 million jobs our businesses account for.” The BHA has also supplied members with a General Election Toolkit encouraging them to connect with local parliamentary candidates, including a draft letter for members to send with the BHA’s recommendations to the incoming Government. The letter includes the BHA’s four recommendations for the next Government, which are: 1. Recognise the importance of EU workers to our industry and develop evidence-based immigration rules with visa requirements that encourage rather than discourage foreign tourists. 2. Assess the impact that future National Living Wage rases would have on employment and business sustainability and extend National Insurance Contributions relief to all under 25s. 3. Reduce VAT on visitor accommodation and attractions from 20 to 5 per cent, bringing the UK into line with our European competitors.

• Adds nearly £5bn in value to the economy. 4. Review business rates, capital allowances and tax relief systems to ensure that ‘bricks and mortar’ businesses can thrive. Cap business rate increases for hospitality and tourism businesses to 12.5 per cent.

REFRESHING

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UNDERSTANDING YOU, FIRST... Authorised and regulated by the Solicitors Regulation Authority

CLUB AWARDS

Calling all clubs... Have you entered this year's Club Awards yet? If not, take inspiration from just some of last year’s winners and finalists. It's your time to shine. WILLASTON SPORTS & SOCIAL CLUB Cheshire “We’re very family orientated,” says Lesley Anderson, Club Stewardess. “We offer everything

from senior citizen tea clubs and a kids’ play area to Zumba. We also have two football teams, a lads and dads club and a lads and dads senior team plus two snooker teams, three darts teams and four pool teams – this has helped bring people into the club who have become members.” The club has spent £100,000 on refurbishment and has introduced a new till system with a loyalty card – people collect points on their card and receive a free drink when it’s full. NUNSFIELD SOCIAL CLUB Derbyshire Nunsfield Social Club has 1,500 members to look

14 CLUB MIRROR

after. As a result, Steward Paul Walton employed a full time office member to oversee the membership database. “We’ve now got an email facility where we mailshot everybody with what’s on,” says Paul. “And where the membership used to be renewed annually in May for everybody, we’ve now got the facility to take anybody on now and they renew on the anniversary of their joining day. Since then I haven’t had a month where the membership hasn’t increased.” NEW ELTHAM SOCIAL CLUB London Founded in 1893, New Eltham Social Club remains contemporary, completing a refurbishment programme with a new bar and seating area. It has also built a new front entrance and reception area at a total cost of £80,000 which came out of the club’s funds. During the building work, the club remained

open by using the upstairs bar. The club screens sport, has live music on Friday, Saturday and Sunday, runs bingo, quiz nights and has a pigeon club for racing pigeons. PHOENIX ARTIST CLUB London The club has broadened its offering and successfully attracted in new members and new business. These members can now book online as the club now uses the same booking systems employed by restaurants. It has engaged with social. media to

“ ”

Since winning Golf Club of the Year at the Club Awards we’ve used it as a marketing tool. It’s been put on our Facebook site and also on the club website and as a result of that, visiting parties have increased – up by 50 per cent on the previous year.

David Bayley, Steward, Leeds Golf Club great effect and is seeing 2000 hits daily on Facebook, leading to an increase of membership from 800 to 5000. The club’s turnover has increased just as dramatically with extra revenues coming in via these new members. It was also voted Time Out Best Bar and Club 2016. PENN BOWLING CLUB West Midlands Penn’s 15 bowling teams had a good year in 2016 with

five players picked for the county team and two juniors picked for the junior county team. With the bowling season running from Easter to September the club works hard to bring in members all year round. Two beer festivals per annum with 43 beers plus ciders, an increased number of guest beers at the bar and large investment in the catering operations have all helped to grow membership by 10%. “As a result of the improved catering, we’re now fully booked for Friday and Saturday nights,” says Roger Baker, Treasurer. KINGS HEATH CRICKET & SPORTS CLUB West Midlands Kings Heath’s does an exceptional job when it comes to catering for its 700 members. A team of chefs prepare food fresh every day, from a full menu to bar snacks. There are monthly themed events for the Diners Club while Wednesday curry nights are well attended. The club became the 2016 Birmingham CAMRA Club of the Year and holds four beer festivals a year. BOOTHSTOWN RBL Manchester Boothstown RBL, founded in 1940, has a membership of 400 and the club is busy growing that figure

in the community. “It’s been going well,” says Steward Kenny Bailey. “Turnover has increased and there’s been a steady increase in membership. We’ve done a few more refurbishments to the club as well; we’re updating it all the time.” Charity events prove popular as does the annual festival. The club also has snooker, darts and dominoes teams, and is proud of fostering its community spirit. WEST BYFLEET SOCIAL CLUB Surrey

A successful Super League darts team drives the interest in darts activity at the club, which encourages members and guests to cheer on the participants. Darts events complement the snooker, billiards, pool and football teams, all helping to generate noise around this sporting club. The local press becomes involved when the club undertakes community and charity events, while the website, mail shots, leaflet drops and word of mouth all help to boost darts activities and all other elements of club events, including live music, bingo, bands and tribute acts which raise money for good causes.

To enter the 2017 Club Awards turn to page 19. Alternatively enter online at www.awards.clubmirror.com or use this QR code.

CLUB MIRROR 15

CLUB AWARDS 2017

Your industry NEEDS YOU The 2017 Club Awards have launched. And we want you to enter! The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs. IT COULD BE YOU Do you think you could be a finalist? Do you have what it takes to beat the best and stand out from the rest? WHY ENTER? Clubs use their success to: • Raise the club’s profile • Gain coverage in the local press and media • Encourage new members • Thank existing members for their support • Demonstrate that the club is spending members’ money wisely

HOW TO ENTER ON LINE: www.clubmirror.com/awards BY POST: Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX BY EMAIL: Email your details to info@clubmirror.com BY PHONE: Call in your details to 01753 272022 BY FAX: Fax the entry form (opposite) to 01753 272021 OR USE THE QR CODE OPPOSITE

DEADLINE: JUNE 30, 2017 – Tel: 01753 272022 18 CLUB MIRROR

EXPRESS ENTRY FORM

IS THIS YOU?

THE CLUB AWARDS Are you proud of your teamwork?

THREE QUESTIONS AND YOU COULD BE ON YOUR WAY TO THE CLUB AWARDS 2017 1. Number of members: ___________________________________________

Are you proud of your bar team?

2. Year founded: _______________________________________________ 3. Club Turnover (if known / approximate) ___________________________________ (NB: This information is strictly confidential and for judging purposes only – not for publication.)

Just fill in your club details and we'll get in touch – simple as that Are you proud of your catering?

Your Name: ___________________________________________ Job title/role: __________________________________________ Club Name: ___________________________________________ Address: ____________________________________________

Are you proud of your club?

______________________________ Post code: _____________ CONTACT TELEPHONE NUMBERS: Daytime: ____________________________________________ Evening: ____________________________________________

Are you proud of your entertainment?

Mobile: _____________________________________________

STOP P DEAD RESS: LIN FOR ENTR E IES –

Email address: _________________________________________

Are you proud of your management?

Then you should enter the Awards

SEND IN YOUR ENTRY NOW. HERE’S HOW: BY POST:

Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

ONLINE:

www.clubmirror.com/Awards

BY EMAIL:

Email your details to info@clubmirror.com

BY PHONE:

Call in your details to 01753 272022

BY FAX:

Fax this page to 01753 272021

JUNE

OR USE THIS QR CODE

Fax: 01753 272021; Email: info@clubmirror.com CLUB MIRROR 19

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HOSPITALITY SOCIAL MEDIA AWARDS

The Hospitality Social Media Awards Is your club using social media to engage with members? Then we want to hear from you. Read on...

ENTRIES AND ACTIONS 1. Call for entries – just email your club name and brief details of your website and/or facebook/twitter etc to – info@hsma.biz. We’ll do the rest. You can also enter online at www.hsma.biz or use the QR code on the opposite page. Closing date – 30 June, 2017.

Supported by

CLUBHOUSE ISSUE 10

EUROPE

CLUB REPORT Sound business advice for club professionals

2017

AT THE HEART OF THE RUGBY COMMUNITY

ISSUE 7

26-28 November 2017, MARBELLA Benchmarking study. Calling all members – Page 32

CMAE European Conference – dates and venue announced Call for entries – enter the 2017 Club Awards Money spinners – 10 top revenue generators

The 2017 Six Nations Full TV schedule and ‘players to watch’

Positive perspectives for 2017 Club Mirror’s annual guide with expert advice for the year ahead

22 CLUB MIRROR

Sporting fixtures – who’s showing what and when www.sports4bars.com

Could you be our Rugby Club of the Year 2017? Expert tips on running a beer festival at your club Why social media is so crucial to your members

lubs and the hospitality sector are engaging with social media. In fact, 55% of respondents to a survey state that they are using social media to promote their business – which means, of course that 45% are not. More opportunities for those in the know! Social media is a huge weapon in club armouries. It’s current, it’s immediate and it resonates with younger members as well as older ones. That’s why we launched the Hospitality Social Media Awards. From web sites to Facebook and everything in between, the Hospitality Social Media Awards (HoSMA) will be seeking out those of you who are busy using social media to engage with your members. Event updates, member alerts, social interaction – however you’re using social media and whatever the size of your club we want to hear from you.

If you can say yes to any of this list we want to hear from you. Are you...

1. Proud of your web site?

2. Engaging with customers?

3. Using on-line bookings?

4. Promoting the business?

5. Inspiring conversation?

6. Encouraging interaction?

NOMINATIONS AND ENTRIES Club Mirror’s sister titles, Club Rugby, Sports Club Management and Clubhouse Europe, will also be encouraging entries from their sectors, while Sports4Bars will be driving entries from the broader Hospitality sector.

Just email your club name and brief details of your website and/or facebook/twitter etc to – info@hsma.biz. We’ll do the rest! You can also enter online at www.hsma.biz or alternatively use this QR code where you’ll get an even greater flavour of the event. Good luck! CLUB MIRROR 23

Unlocking Golf’s True Potential

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CLUB PROFILE

On the road to success Hardie Bates, Senior Banqueting & Events Manager at the Royal Automobile Club, is in charge of a team of 26 who deliver around 90,000 covers and 200 events across two sites. So how have associations, networking and training helped him deliver in this challenging role?

first moved into the club arena from a background of five-star hotels, joining the Royal Automobile Club in 2002. I wanted to learn more about how clubs operate and so I got involved with the Club Managers Association of Europe (CMAE). Going to CMAE events was a great way of expanding my knowledge of the sector

as well as networking with people from other clubs. I attended some seminars and went to a CMAA World Conference and then the CMAE introduced formally structured Management Development Programme (MDP) pathway. I’ve now completed Parts 2 and 3 and will pick up Part 1 this year to finish off the programme.

The MDP Part 3 – which I finished a few months ago – utilises the ‘Lumina Spark’ assessment of leadership and it really makes you examine your management style and how you’re seen by others. It was really enlightening and I would encourage anyone to do it. I found it particularly useful as we’ve just started doing 360 degree

CLUB MIRROR 27

CLUB PROFILE

A DAY IN THE LIFE I work between our two clubhouses which generally means three to four days in Pall Mall and one or two days in Epsom, all depending on where I’m needed for meetings. The Club has a large management structure in place. We have our Main Board, headed by the Chairman. Our Club Secretary, Miles Wade CBE, sits on the Board and under him is the CEO who has 12 Executive Managers – including me reporting to him. The Executive Managers each have a Department Head and Supervisors. We also have a number of Committees – a Committee for each clubhouse, five Standing Committees including the Main Board, the Motoring Committee and the Elections Committee. There are also separate Committees for each of the 22 activities (Bridge, Backgammon, Chess, etc.) that take place at the Club. Executive Managers will sit on several of these Activity Committees in order to assist the members in their day-to-day operations. When I’m in London, I’ll start work at 8.30am. We have a Management Meeting every morning where we discuss the previous day’s business and look ahead to what’s going on that day. I’ll then spend some time catching up on emails, answering any member requests which have come through, doing any forecasting/budgeting which is required during the week. I normally have several meetings with members and clients to discuss events and will also often have Working Party meetings to attend when we have refurbishment work going on. I’ll also spend some time on the phone with the team at Woodcote Park to check how the previous night’s event went. I’ll also have meetings with the Operations team at Pall Mall. The London clubhouse is particularly busy in the evening, so I tend to walk the floor in the early evening to ensure that the rooms are set for those night’s events. I usually leave the club between 7 and 8pm.

appraisals at the Club and it’s a similar concept. The skills I’ve already learned have proved very useful, working across two very different clubhouses as I do –Pall Mall, London, our city Club and Woodcote Park, Epsom, our country Club. We’re constantly refurbishing the facilities and have a 10year plan in place so that the members know exactly where their funds are going. We have major redevelopment work going on at Woodcote Park over the next 10-15 years to develop it further as a destination country club and one that will appeal more to families. It’s a very forward thinking club and we’re always looking for the next opportunity, as well as future-proofing the buildings for our membership. In London, we’ve leased a floor of a neighbouring building and have put in a very modern Business Centre that is quite different in feel to the club as we wanted to cater for members who are doing business while in London. They can hold meetings in the Business Centre and then will hopefully come into the club for lunch or dinner. We also encourage new members to sign up one or two further members during their first year of membership so that it’s a self-perpetuating membership. We have over 17,000 members with a 96 per cent renewal rate so we still have space for new members each year. In terms of accommodation, we have 106 rooms in Pall Mall and have 100 per cent occupancy rates Monday to Thursday. Occupancy is not far off 90 per cent across the year. We added a further 20 rooms to the Pall Mall clubhouse seven years ago

28 CLUB MIRROR

Woodcote Park

UP CLOSE AND PERSONAL Where were you born? In Portsmouth, just outside HMS Collingwood where my father was stationed with the services. Education Grammar School in the Wirral, Catering College in Cheshire and Croydon Technical College. Your biggest strength? Very calm under pressure. And weakness? Too calm under pressure – people think I should be more wound up in certain situation! Favourite book Anything by Bernard Cornwell. Favourite film The Shawshank Reception. Favourite holiday destination California – a wonderful place to go with the family.

Cedar Room

and we were full within a month of opening them. We have three restaurants which are open throughout the week. It really is a fantastic place to work. We have two major weeks in the Club – one at Woodcote Park and one at Pall Mall. In June, Derby Week is the highlight of the events calendar for the Woodcote Park clubhouse which is just a mile away from Epsom Downs Racecourse. We put a large marquee on our lawns for a week and we host a Derby Ball for around 400 members on the Wednesday evening, a Ladies’ Lunch ahead of Derby Ladies’ Day on the Friday for about 600 members and an event for 800 members for Derby Day itself on the Saturday. It’s always a great atmosphere and all the departments pull together to deliver a firstclass service across the whole clubhouse.

How do you relax? Trying to play golf and socialising with family and friends.

Then, in the first week of November we host London Motor Week, a series of motoring events, including speaker functions, dinners and awards which culminates with a big reception for the annual London to Brighton Veteran Car Run. The cars set off from Hyde Park early on the Sunday morning and it’s a fantastic spectacle. All of these events demand a great deal of planning and preparation and that’s where training really comes into its own. Would I recommend MDPs to others? Absolutely! We’ve already got three other managers at the Club doing the MDP and the Club’s Training Manager has been in contact with the CMAE to give our other managers the opportunity to get involved. The structured pathway of the MDP is a great way for people to go forward through this industry. If you want to sit the exam at the end to gain the CCM you can, but just going through the process means you’re learning all the time.

SURVEY

Reader Survey 2017 Dear Reader, e Club Mirror Reader Survey is the most comprehensive survey carried out in the club industry. By identifying the views and concerns of clubs, as well as analysing shifts in trading patterns, we can collectively identify new business opportunities and tackle emerging issues with the support of our industry partners.

WIN! £500 for your club

Your input is crucial. So please spend a few minutes completing this important survey. As a thank you, you’ll gain automatic entry into our free prize draw to win one of the following:

WIN! 10 tickets to the races*

• £500 for your club • 10 tickets to a race day • A digital camera • An iPod Completed entries should reach us no later than 30 JUNE, 2017. Many thanks for your time, good luck in the draw.

WIN!

e Club Mirror Team

A digital camera

CLUB MIRROR 2017 READER SURVEY (Please tick appropriate boxes.) GENERAL: 1. Which of the following best describes your club? Social Workingmen’s n Sports n Political n Health and fitness n Company Community n Student Union Country n

n n n

Comedy

2,000-2,999

WIN! An iPod

Other (please specify) ...................................................................................................................................................................................... 3. Which group below best describes the age/gender of your members (rank 1 - 6 with 1 being the highest) 18-34 male 18-34 female 35-50 male n 35-50 female n n n 51+ male 51+ female n n Other (please specify) ......................................................................................................................................................................... CLUB MIRROR 29

SURVEY 4. Which are the most important target markets for membership drives? (Rank the top 3 only, with 1 being the most important) n n n Junior members Families 18 - 34 male n n n 18 - 34 female 35-50 male 35-50 female n n 51+ male 51+ female All of the above equally n 5. On average, how regularly do most of your members visit the club? (Tick one box) n n Daily Weekly n n Monthly Twice a week n Twice a month Less than once a month n

12. If you answered yes to question 11 (your club has introduced new drinks/products at the club bar): 12.i. Please list new additions ...................................................................................................................................................... ...................................................................................................................................................... ...................................................................................................................................................... ...................................................................................................................................................... 12.ii. If you answered yes to question 11, what prompted you to take them on (e.g.: trade press/sales reps/distribution channels etc)

Other (please explain) ...................................................................................................................................................... ......................................................................................................................................................

...................................................................................................................................................... ...................................................................................................................................................... ...................................................................................................................................................... ...................................................................................................................................................... 13. What are your best selling ciders? (Please list in order of popularity, with 1 being most popular.)

6. In the past year have you noticed a change in the FREQUENCY of visits by members? n No Increased substantially n n Increased a little Decreased substantially n n Decreased a little

1. ................................................................................................................................................... 2. ................................................................................................................................................... 3. ...................................................................................................................................................

Any comments? .......................................................................................................................................................

n n n n n

.......................................................................................................................................................

8. What is your main source of trade information? (Tick one box) n n n Club Mirror Club Rugby Sports4Bars.com n n Company reps Trade associations n TV advertising n Trade press (general) ■ n Internet ■ www.clubmirror.com ■ n

3. ...................................................................................................................................................

7. What facilities do you offer? n BT Sport Sky Sports Children’s play area n Function room n Garden Sports facilities n Games machines Car Park n Darts Snooker

n n n n n

Live entertainment Games room Concert room Separate restaurant Pool

Other ....................................................................................................................................................... BUSINESS TURNOVER 9. What will be your club’s turnover this year? (Tick one box) n n Under £300k £301k- £500k £501k - £650k n n £651k - £800k £801k-£900k Over £1m n Over £2m

n n

Other (please specify) ....................................................................................................................................................... 10. How has the turnover changed from last year? (Tick one box) n Not at all Increased substantially n n Increased slightly Decreased substantially n n Decreased slightly NEW LAUNCHES 11. Have you taken on any new drinks/products at the club bar in the last 12 months? If yes, please move to question 12. If no: Any special reason why not? ....................................................................................................................................................... 30 CLUB MIRROR

14. What are your best selling lagers? (Please list in order of popularity, with 1 being most popular.) 1. ................................................................................................................................................... 2. ...................................................................................................................................................

Any comments? ....................................................................................................................................................... ....................................................................................................................................................... 15. What are your best selling bitters? (Please list in order of popularity, with 1 being most popular.) 1. ................................................................................................................................................... 2. ................................................................................................................................................... 3. ................................................................................................................................................... Any comments? ....................................................................................................................................................... ....................................................................................................................................................... SPIRITS 16. What are your best selling spirits? (Please list in order of popularity, with 1 being most popular.) 1. ................................................................................................................................................... 2. ................................................................................................................................................... 3. ................................................................................................................................................... Any comments? ....................................................................................................................................................... .......................................................................................................................................................

SOFT DRINKS 17. What are your best selling soft drinks? (Please list in order of popularity, with 1 being most popular.) 1. ................................................................................................................................................... 2. ................................................................................................................................................... 3. ................................................................................................................................................... Any comments? ....................................................................................................................................................... ....................................................................................................................................................... WINES 18. Which wines – styles and serves – are your best sellers? Very popular Popular Not popular Not applicable Red n n n n Dry White n n n n Rose n n n n Own Label n n n n Single serve n n n n On tap/boxed n n n n Bottles n n n n New World n n n n French n n n n Italian n n n n Bulgarian n n n n Specific brands? (Please state top sellers) ....................................................................................................................................................... ....................................................................................................................................................... Other (please describe) ....................................................................................................................................................... ....................................................................................................................................................... 19. How do you purchase the following drinks? Direct Delivered Cash and from Brewer Wholesaler carry Draught beer n n n Bottled Beer n n n Spirits n n n Wines n n n Soft drinks n n n

Through the internet n n n n n

Other n n n n n

If other, please specify ....................................................................................................................................................... ....................................................................................................................................................... 20. Still on your suppliers, please name your... Brewer/Breweries (if applicable) ………........................................................................................................................................…… Wholesaler/s (if applicable) ………........................................................................................................................................……

21. How do you rank your... Brewer/Breweries (if applicable) Wholesaler/s (if applicable) Cash and Carry (if applicable)

Very Poor n n n

Poor n n n

Good n n n

Very good n n n

Excellent n n n

Please include reasons for these answers where possible ....................................................................................................................................................... ....................................................................................................................................................... TRAINING AND EMPLOYMENT 22. How long have you been in the trade? (Tick one box) n n Less than one year 1-5 years 6-10 years n 11-20 years More than 20 years n 23.i. Have you any of the following qualifications? n CIU accredited NVQ/SVQ Basic Food Hygiene Certificate n BIIAB Qualifications

n n CCM

Others (please state) ....................................................................................................................................................... ....................................................................................................................................................... . 23.ii. Have you received any informal training? (E.g.: from brewers/suppliers). Please state: ....................................................................................................................................................... ....................................................................................................................................................... 24. Does your club have the following? (Please tick all that apply) n n Computer/s n Website Facebook n n Twitter Wi-Fi Other social media n 25. Do you order online (on behalf of the club) n n Yes No In part

26. How important are the following to your trade? Increasingly Decreasingly No change important important n n n Separate restaurant n n n Sports screening n n n Confectionary n n n Hot bar food n n n Live entertainment n n n Bingo n n n Snooker n n n Pool n n n Karaoke n n n Darts n n n Group outings (general) n n n Group outings (racing) n n Group outings (sports events) n n n n Club sports team/teams n n n Tea and coffee n n n Soft drinks n n n Crisps/ peanuts/snacks n n n Quiz

Not important n n n n n n n n n n n n n n n n n n

Other (please specify) Cash and Carry/Carries (if applicable) .......................................................................................................................................................

SURVEY CATERING 27. Which of the following describes your catering facilities? Separate restaurant n Dining area n Over the bar meals Snacks n Crisps/peanuts n Nothing

n n

Other ..................................................................................................................................................... 28.i. About your food offering â&#x20AC;&#x201C; what are your best sellers? ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... 28.ii. How many meals do you serve on your busiest day? ..................................................................................................................................................... 29. If you do not have catering at the club, why not? No demand No expertise n No kitchens We use outside caterers n Too much local competition We are considering it n We plan to begin serving food n

n n n

THE FUTURE 36. What turnover changes (by category) do you expect to see in the next 12 months? Large Slight Large Slight Stay same increase increase decrease decrease Food n n n n n Entertainment n n n n n Families n n n n n Standard ale n n n n n Premium ale n n n n n Standard lager n n n n n Premium lager n n n n n Ciders n n n n n Spirits n n n n n Wine n n n n n PPS n n n n n No/low alcohol n n n n n Soft drinks n n n n n Gaming machines n n n n n

30. If you do/are planning to do catering at the club, which of the following will you focus on? (Please tick all applicable) Children Families n n Bar snacks n Bar meals Functions n n Full restaurant service n

37. What would be your most important business objective by year end? (Tick as many boxes as you like but rank in order of importance with 1 being the most important) Lowering prices Expanding reach/more members n n Improving range of drinks Family facilities n n Improving margins Providing entertainment n n Getting/keeping staff Training staff n n Improving food on offer Improving marketing n n Different kinds of customers n Improving dĂŠcor/ambience n

ENTERTAINMENT 31. How many gaming machines are there at your club and who supplies them?

38. How much do you estimate your club will spend on club refurbishment, upkeep, facilities or improvements over the next year?

.....................................................................................................................................................

32. What live entertainment do you offer at your club? Band/singers n Comedy n Theme nights n Other n

39. How many people see your copy of Club Mirror? (Tick one box) Just myself n Two Three n More than three n n

Other comments .................................................................................................................................................... .....................................................................................................................................................

Cabaret None

n n

33. Which of the following screened/electronic forms of entertainment do you have? Race nights (general) n Sports screenings n Poker nights n Electronic Bingo n Electronic quizzes n Movie screenings n 34. How else do you encourage members to the club? Price promotions n Social media n Loyalty programmes Family activities n Sports activities n Other

n n

35. Do you have either/both of the following? BT Sport n Sky Sports n

40. Please indicate which of the following elements of Club Mirror you read: Always Sometimes Never News/Club HQ n n n Brand news n n n Drinks features n n n Better business n n n Product news n n n Entertainment n n n Sports and fitness n n n Legal Eagle n n n What else would you like to see in the magazine? ....................................................................................................................................................

PRIZE DRAW ENTRY DETAILS This survey is confidential. However, if you would like to be entered into our prize draw, please complete the following section in full. Any details given will not be used for any direct marketing or other purposes. DEADLINE: 30 June, 2017. Post to: Club Mirror Reader Survey, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Alternatively, fax your completed survey to us on 01752 272021. Please complete ALL of the following details in BLOCK CAPITALS. Name: ........................................................................................................................................

Address: ....................................................................................................................................

Position: ....................................................................................................................................

......................................................................................................... Postcode: ........................

Club Name: ................................................................................................................................

Business tel no (inc STD): ................................... Mobile phone no: .......................................

32 CLUB MIRROR

LIVE SPORTING FIXTURES FROM

The best of Tuesday June 6, 10.30am – Sky Sports 2 HD

Cricket - ICC Champions Trophy: England v New Zealand Action from the ICC Champions Trophy as hosts England take on New Zealand at Sophia Gardens in Cardiff. The Black Caps have a number of formidable players, including Martin Guptill, a batsman of rare ability who set the 2015 edition of the tournament on fire.

Saturday June 10, 5pm – Sky Sports 1 HD

Football - World Cup Qualifier: Scotland v England A massive game for both sides and a fixture which has a rich history and always brings footballing passion to the fore. The earlier qualifier between these sides, which took place at Wembley last November, ended in a convincing victory for England, Sturridge, Lallana and Cahill each scoring a goal apiece from headers.

Sports4Bars.com looks ahead to the biggest sporting fixtures coming up in June, including the ICC Champions Trophy and the British & Irish Lions rugby tour. Tuesday June 6 10.30am Sky Sports 2 HD

Saturday June 10 8.35am Sky Sports 1 HD

Cricket - ICC Champions Trophy: England v New Zealand

Rugby Union: Crusaders v British & Irish Lions

There is little room for error given the intense nature of this one-day tournament and England will be eager to make home advantage count over the Black Caps.

The Crusaders are one of the most successful teams in Super Rugby history and will be pulling out all the stops to claim the scalp of the illustrious tourists.

Wednesday June 7 8.35am Sky Sports 1 HD

Saturday June 10 10.30am Sky Sports 2 HD

Rugby Union: Blues v British & Irish Lions

Cricket - ICC Champions Trophy: England v Australia

The Lions’ intinerary has been judged as harsh in the extreme by rugby pundits familiar with the incredible strength-in-depth of New Zealand rugby and Super Rugby franchise the Blues will provide very stern opposition.

Contests between these two nations on the cricket field are always passionate affairs and this group game will be no exception. Expect a very close finish between these two great rivals.

Wednesday June 7 1.30pm Sky Sports 2 HD

Cricket - ICC Champions Trophy: Pakistan v South Africa A key match for Pakistan who have slipped down the ODI rankings in recent years and will want to cause an upset against South Africa, currently the No.1 ranked team in the world.

Saturday June 24, 8.35am – Sky Sports 1 HD

Thursday June 8 10.30am Sky Sports 2 HD

Rugby Union: New Zealand v British & Irish Lions

Cricket - ICC Champions Trophy: India v Sri Lanka

Action from the first of three tests between the World Champion All Blacks and a team comprised of the best players from England, Ireland, Scotland and Wales. Facing New Zealand on home soil is one of the biggest challenges in rugby and the Lions, very short on preparation time after a tough domestic season, will need to perform mightily to have any chance of winning.

Reigning champions India will not give up their title without a mighty fight and face a tricky assignment against Sri Lanka who boast some highly effective one-day players in their squad.

Saturday June 10 5pm Sky Sports 1 HD

Football - World Cup Qualifier: Scotland v England Scotland would appear to have a mountain to climb to gain anyy points from this game given the comprehensive 3-0 victory enjoyed by England in the earlier qualifier between these two sides, although the ‘Hampden Park factor’ could come into play. Sunday June 11 10.30am Sky Sports 2 HD

Cricket - ICC Champions Trophy: India v South Africa On paper there is very little between the two sides and it will be interesting to see how the teams adapt their play to English conditions.

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com 34 CLUB MIRROR

June’s live sport The US Open, Thursday, June 15, 6pm, Sky Sports The Players HD

ALSO COMING UP... Thursday June 8 8pm Sky Sports 1 HD

Super League: Leigh Centurions v Wigan Warriors Friday June 9 10.30am Sky Sports 2 HD

Cricket - ICC Champions Trophy: New Zealand v Bangladesh Friday June 9 7.45pm Sky Sports 1 HD

Football - World Cup Qualifier: Sweden v France

Sunday June 11 7.45pm Sky Sports 1 HD

Thursday June 15 6pm Sky Sports The Players HD

Wednesday June 21 6.30pm Sky Sports 2 HD

Football - World Cup Qualifier: Serbia v Wales

Golf: The US Open

Cricket - Twenty20: England v South Africa

After their stunning turn in the 2016 Euros can Wales battle their way into the 2018 World Cup? A win against a highly motivated Serbian side would certainly edge them towards their objective.

Wisconsin’s Erin Hills club hosts the US Open as the world’s top golfers compete for this Major. Dustin Johnson won the title last year in controversial circumstances after being handed a one-shot penalty after his final round had finished.

Tuesday June 13 8.35pm Sky Sports 1 HD

Saturday June 17 8.35am Sky Sports 1 HD

Rugby Union: Highlanders v British & Irish Lions

Rugby Union: New Zealand Maori v British & Irish Lions

Another tricky game for the Lions as they travel to Dunedin to take on the Highlanders who won the Super Rugby title in 2015

Another epic rugby match to savour as the Maori, a side comprised entirely of players with Maori heritage, take on the Lions. In 2005, the Maori won 19-13 with an allaction attacking display.

Wednesday June 14 10.30am Sky Sports 1 HD

Cricket - ICC Champions Trophy: Semi-Final The winners of Group A take on the runners-up in Group B for a place in the final.

Sunday June 18 10.30am Sky Sports 1 HD

Cricket - ICC Champions Trophy: The Final Action from the Oval.

Sunday June 11 5pm Sky Sports 1 HD

Football - World Cup Qualifier: Republic of Ireland v Austria

The first of three Twenty20 games between these sides. This should be a cracking series given the number of big-hitters on both sides. England fans will be hoping that Ben Stokes can show the sort of Twenty20 form he demonstrated during his recent stint in the Indian Premier League.

Sunday June 11 7pm Sky Sports F1 HD

Saturday June 24 8.35am Sky Sports 1 HD

Cricket - ICC Champions Trophy: Sri Lanka v Pakistan

Rugby Union: New Zealand v British & Irish Lions

Thursday June 15 10.30am Sky Sports 1 HD

The moment of truth for Warren Gatland’s team as they head to Eden Park, Auckland, the spiritual home of New Zealand rugby, to take on the All Blacks in the first of a threematch series. This is one of the greatest challenges in world sport given New Zealand’s astonishing home record. They last lost a Test on home soil in 2009 and have won 43 times at home since then.

Formula 1: Canadian Grand Prix Monday June 12 7.45pm Sky Sports 1 HD

Cricket - ICC Champions Trophy: Semi-Final

www.Sports4Bars.com

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com CLUB MIRROR 35

HQ BUILDING THE BUSINESS

Want to cut club spend while increasing efficiencies? Well now you can. Introducing HQ Building the Business. Completely free to clubs this new service involves no contracts and no costs, just better buying and better club business.

Welcome to HQ Building the Business F

rom utilities and energy savings to procurement and financial services, HQ Building the Business works with your club as a surrogate head office, helping you to boost club business. And by working with carefully selected club-supporting partners and suppliers, HQ Building the Business will save you valuable time and resources in the quest to save your club money, freeing up you and your committee to run an even more efficient club. You’re just three steps away from saving money.

Step 1 Free no-obligation audit – just call us or email us.

Step 2 Following our audit and discussions, if we believe we can help your club we will source the best deals available.

Step 3 Your club starts saving money. This is what we call a win win! So get in touch now and help us help you to make 2017 an even better year for your club and your members. You can call on 01753 272022, email enquiries@hqbusiness.com or use the form opposite.

Frequently Asked Questions

business, but if we can help we will.

Q. What do I get when I become a member? A: You get a free and confidential audit of your club in those areas where you would like to find savings and efficiencies. This could be anything from utilities to phone bills and from food to club equipment.

Q. What are your club credentials? A. We’ve been working in the club sector for over 30 years in various roles. The launch of HQ Building the Business is the culmination of many years working with clubs and suppliers, from brewers and telecoms suppliers, to energy and water companies.

Q. What are the costs? A. There are no costs. HQ is free to join. Q. If I become a member, what are my obligations? A. There are no obligations for you or your club and no contracts. All we ask is that when we work with you, you are open about your current supplier situation. Q. Does the club need to have a minimum turnover? A. Our services are most suited to clubs with a minimum turnover of £100,000. This is because to secure the HQ Building the Business deals with suppliers we need to prove the value of a club to their

36 CLUB MIRROR

Q. Do I need a face to face meeting? A. Not necessarily. A lot of the ground work can be done over the phone/email. Q. How do I become a member? A. Just email enquiries@hqbusiness.com, call 01753 272022 or or turn the page to use the form.

MEMBERSHIP FORM Yes I am interested in joining the no-cost, no-contract, no obligation HQ Building the Business club. Your name: _____________________________________

HQ BUILDING THE BUSINESS

Role in club: _____________________________________ Club name and address: _____________________________ _____________________________________________ _____________________________________________ Tel no: ________________________________________ Email: _________________________________________ Number of members: ______________________________ Turnover*:______________________________________

n All n Other (please list): _____________________________

Particular areas you are interested in?

_____________________________________________

*Turnover - this information is entirely confidential and is not shared with any other companies/agencies etc. It is HQ Building the Businessâ&#x20AC;&#x2122;s measure as to how we can help you save money.

CLUB MIRROR 37

HQ BUILDING THE BUSINESS

Legal eagle HQ BUILDING THE BUSINESS

Licensing Act updates In the April issue of Club Mirror [a sister title of Club Cricket] I read about the latest comments from the Select Committee regarding the Licensing Act 2003. Please can you provide any updates on this? A number of amendments came into effect on 6 April, 2017 which amend the Licensing Act 2003. Policing and Crime Act 2017 This Act amended the Licensing Act in the following ways: • The definition of alcohol contained in the 2003 Act was extended to include powdered alcohol and vaporised alcohol which will now be regulated in the same way as liquid alcohol.

Just what are the implications of the recent amendments to the Licensing Act 2003? Legal Eagle David Lucas explains. • The provisions relating to interim steps following an application for summary review of a premises licence have been clarified to make it clear when they apply and how they may be amended or removed. • Licensing authorities have been given the power to suspend or revoke personal licences following conviction of the licence holder for a relevant offence specified in the 2003 Act. • The list of relevant offences contained in schedule 4 of the 2003 Act has been extended and now includes Immigration Act penalties (see below). • It is no longer necessary for amendments to the statutory guidance issued under the 2003 Act to

be approved by Parliament. Two further amendments introduced by the 2017 Act have yet to come into force: • Introduction of a statutory scheme for cumulative impact policies (saturation zones). • Amendment of the late night levy requirements. Immigration Act 2016 This Act amends the 2003 Act in several ways: • Premises licences to sell alcohol or provide late night refreshment and personal licences cannot be issued to anyone who does not have permission to be in the United Kingdom, or is not entitled to undertake work relating to the carrying on of a licensable activity. • Licences issued to anyone with limited permission to be in the UK will lapse when their permission to be in the UK and work in a licensable activity comes to an end. • Immigration offences, including civil penalties, become relevant offences as defined by the 2003 Act. • Home Office (Immigration Enforcement) is added to the list of responsible authorities contained in the 2003 Act and must receive premises licence applications (except regulated entertainment only licences) and in some limited circumstances personal licence applications. • Immigration officers are permitted to enter premises which they have reason to believe are being used to sell alcohol or provide late night refreshment, to investigate whether immigration offences are being committed in connection with the licensable activity. Application forms Have the application forms used in connection with the Licensing Act been changed? The forms and notices issued under the Licensing Act 2003 have been amended to reflect changes made by other legislation.The changes came into effect on 6 April, 2017. Since that date anyone making an appli-

38 CLUB MIRROR

cation or issuing a notice under the 2003 Act must be aware that the following forms and notices have been amended: • Application for a personal licence. • Disclosure of convictions and civil immigration penalties and declaration. • Notification of an interest in a premises under Section 178 of the Licensing Act 2003. • Application for a premises licence. • Application for a provisional statement. • Application to vary a premises licence. • Application for the mandatory alcohol condition requiring a designated premises supervisor in respect of a premises licence to be disapplied. • Application to vary a premises licence to specify a new designated premises supervisor. • Application to transfer a premises licence. • Interim authority notice. • Application for the review of a premises licence or club premises certificate. • Declaration for a club premises certificate to be granted. • Application for a club premises certificate. • Consent to be specified as premises supervisor. • Temporary event notice. Since publishing the regulations containing the new forms the Home Office have advised that there are some errors: • The form to vary a premises licence to specify a new designated premises supervisor contains

information which is protected by the Data Protection Act 1998. To avoid a breach of the 1998 Act it is not necessary to provide the existing designated premises supervisor with a copy of the application form until such time as the form has been amended by further regulations. • In the disclosure of convictions and civil penalties declaration the third box in section 3 duplicates the previous box relating to foreign offences. Details of any civil immigration penalties should be provided in the third box. This is a typographic error and will be amended without the need for further regulations.

If a trade buyer is found to have purchased alcohol from an unapproved wholesaler, they could face prosecution, be liable to a penalty and alcohol stocks may be seized. The Government has published guidance which can be found at: • https://www.gov.uk/guidance/the-alcohol-wholesaler-registration-scheme-awrs

Approved wholesalers I have read that I could commit a criminal offence if I buy alcohol for sale at my club from a wholesaler that is not approved. Is that correct? Under the Alcohol Wholesaler Registration Scheme businesses which wholesale alcohol must be approved by HM Revenue and Customs (HMRC). With effect from 1 April, 2017 it is an offence to knowingly buy alcohol for re-sale from unapproved UK wholesalers. Penalties can include a fine, imprisonment of up to seven years or both. There are exceptions for purchases direct from overseas suppliers and licensed retailers who are making incidental sales only. Otherwise, trade buyers will need to ensure that the wholesalers they purchase from have been approved by HMRC.

CONTACT DETAILS Fraser Brown Solicitors 84 Friar Lane, Nottingham NG1 6ED e. dlucas@fraserbrown.com t. 0115 959 7139 mob. 07973 899398

CLUB MIRROR 39

HQ – CMAE CONFERENCE

HQ BUILDING THE BUSINESS

CMAE European Conference – registration opens The ninth European Conference on Club Management organised by the Club Managers Association of Europe (CMAE) will be held at the H10 Andalucia Hotel in Marbella, Spain, from Sunday, 26 November to Tuesday, 28 November.

he CMAE European Conference will have a full schedule of education sessions based around CMAE’s 10 core competencies of modern club management and features speakers on demand-led subject matters pertinent to active club managers.

CMAE delegates are offered the chance to visit Director General Javier Reviriego’s iconic Valderrama and play the back nine. Opening the Conference will be Spain’s Javier Reviriego, Director General of Real Club Valderrama, who will speak on how his team delivers club management excellence. Conference delegates will enjoy an exclusive opportunity to visit his club for lunch and the chance to play nine holes on the famous Championship Course (Tuesday, 28 November). The key note speaker for Monday’s Gala Dinner and other high-profile speakers will be confirmed shortly, all designed to cover various topics crucial to improving operational and governance skills for Managers of city clubs, golf and sports clubs across Europe. CMAE’s President Marc Newey says: “Last year our Members asked us to revive the European Conference and there is nowhere better than Marbella to stage it. We wanted to build upon the tremendous success of our Management Development Programmes – 52 delivered to date – and to create more networking and social opportunities for our Membership to enjoy. The Andalucia Hotel is an excellent venue and to be able to play the back nine of the iconic Ryder Cup course at Valderrama will be a great way to conclude the Conference.”

The 9th CMAE European Conference will be held at the H10 Andalucia Hotel, Marbella.

COSTS AND REGISTRATION

Delegate fees for the conference start at €595 for a two night package. Additional nights and supplements will apply. To register your interest visit www.cmaeurope.org or use this QR code.

40 CLUB MIRROR

GOLF EQUIPMENT SOLUTIONS

The Leader in Golf Gleneagles Resort, Scotland

visit www.toro.com/golf

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P R E F E R R E D S U P P L I E R

BUILDING THE BUSINESS – CASK

Hop to it Now worth £1.7 billion, the cask sector has increased by 6.3% in the last five years. It’s hardly a surprise then that beer festivals are now regular fixtures in many club calendars.

TOP TIPS 1. Check legal requirements Contact the local licensing officer and arrange alternative alcohol and music licenses where applicable. 2. Decide on the date Try to tie in with other suitable dates e.g. bank holidays, Rugby World Cup, local carnivals or national holidays. If it’s inside how will this impact on your existing trade? If outside will it rain and get muddy? Think of electrical supplies, lighting, tents, noise, and security. 3. Book your equipment in plenty of time 4. Choose your beers Ask your locals for their favourites and try to get as wide a range as possible. This is your chance to educate people. 5. Offer food Keep it simple or go wild, either way this adds to profit and fills empty tummies. 6. Involve everyone – not just ale fans Cater for all tastes, soft drinks and snacks for the kids, wine and lager for non-beer lovers. 7. Arrange a competition Have a vote on the beer of the festival. It’s fun and gives people a sense of ownership. 8. Offer free taster sessions This encourages sales; non-beer drinkers will try before they buy. Have some tasting notes; ask people to add their own. 9. Advertise your event Get hold of the local paper; this is a newsworthy event! Get a taxi firm to sponsor it and offer cheap lifts home. Posters, word of mouth, web site announcements, any way you can think of – get the whole community involved and create a real buzz. 10. Enjoy the event This is a great chance to increase sales and show off to the neighbourhood. Get it right and you will be the toast of the town. Next year could be bigger and better.

42 CLUB MIRROR

L • • • • • • • • • •

ike any event, beer festivals demand careful organisation and planning is essential. Items to be considered include: Date – what month? Are you prepared for all weather conditions? How long should the beer festival last? Do you need any special licence? How large is the event – how many beers? How many people are expected? Who is your target market? Are you attracting families etc? What equipment do you need for dispense and cooling? Do you need to provide any catering and entertainment? What are your staff requirements? Set up an action plan with deadlines. Budget for sales and costs.

How many beers are you going to put on sale? The number of beers you plan to put on is crucial given that any unsold beers will be costly. Eight beers mean you have to sell 576 pints. At two

pints per person, that means you need to cater for over 200 people over the duration of the festival. Can you accommodate them? Enlist the support of members in promoting the festival to guests. Inform your local paper and CAMRA branch of the activity. This will encourage local interest – a useful tool if you’re recruiting for new members. Where possible, sell tickets in advance. If an entry fee isn’t appropriate (or possible, due to club rules) look at a discounted redemption price per pint. Ask members which beers they would like to be included. Your suppliers will be an important part of your success. Having your beers stillaged correctly is vital, and most importantly in the summer, serving the beers cool at between 11°C and 13°C (i.e. cellar temperature) is a must. Invite local brewers to host ‘slots’ where they can present their own beers, explain their provenance and do tutored tastings. Food available? On the day, ensure staff are well briefed with the

Cask Report 2017 Cask ale’s share of the market has risen for four of the last five years, according to Cask Matters’ Cask Report 2017, and now accounts for 58% of all on trade ale (compared with 42% keg). Key finding from the report show the following: Cask ale is resilient and vital for successful outlets • Cask ale is resilient. It has outperformed total on-trade beer for 10 of the last 12 months. • 82% of licensees say their cask ale sales are in growth. • Cask ale accounts for 17% of total on-trade beer, 58% of on-trade ale and its market is worth £1.7 billion. Staff training must include communication skills • If drinkers find bar staff can talk knowledgeably about cask beer they are more likely to want to stay for another drink, provide repeat business and recommend the outlet. • Cask ale drinkers have high expectations of bar staff; 86% feel staff should be trained to speak knowledgeably about cask ale. • When bar staff initiate conversations with customers about cask ale it results in 50% of customers ordering cask. Cask is the cornerstone of craft beer • Drinkers have a positive attitude to the term craft beer and associate it with being locally brewed, trendy and fashionable and traditional. • 57% of cask drinkers are more likely to visit a pub/club if it advertises that it sells craft beer. Beer quality is vital • 90% of consumers say beer quality is very important or essential when choosing where to drink. • Successful outlets prioritise beer quality. • 60% of customers would rather a smaller range of beers served perfectly than a wider choice. Customers want and trust good beer knowledge • 92% of consumers want to know more about beer styles. • 60% said they’re not offered sufficient tasting notes on how beer looks, tastes and smells. • 50% of drinkers trust brewers to know most about cask ale – suggesting ‘meet the brewer’ events could help sell more cask. information on all the beers and run a beer competition to involve members. Although you are focusing on beer, ensure there’s plenty of food available; beer creates a good appetite and another opportunity to sell. After the event, have a review meeting. Did you achieve what you set out to do? Have you made the profit you envisaged? What could you do better next time? Canvas the opinion of your members. You can bet they’ll offer their honest opinions!

The full Cask Report 2017 is available at www.caskmatters.co.uk

STOP PRESS Turn to the news pages for information on Marston’s acquisition of Charles Wells’ beer business. CLUB MIRROR 43

ASK THE EXPERTS – INSURANCE

Are you ready to take the heat? Summer is just around the corner. But, asks Victoria Romero-Trigo of Club Insure, have you considered your insurance requirements as the temperature heats up?

s the temperatures warm up there are more opportunities to hold outdoor events to entice members into your club – from barbeques to music festivals. Here are a few considerations to ensure that you are adequately covered and that your licensee is aware of the latest legislation. Does your insurance cover such an event? Are you aware of your insurance responsibilities? Legislation All entertainment events are classed as work, as are most activities. As such, they are subject to the Health and Safety at Work Act and the various other regulations passed under it. Also it is almost certain that any volunteers working at the event will be classed as employees for the purposes of Employers Liability and Health and Safety legislation. An event organiser has a duty to ensure that any premises, open spaces, means of access and egress, and any plant, equipment and substances are safe and without risk to the health of any employees, volunteers or visitors. As you want to hold a safe event, make sure you carry out a risk assessment and act upon its findings to eliminate and mitigate risk to your employees and volunteers and the members of the public who attend. Make sure that you know whether you need a Temporary Event Notice from the local licensing authority. Insurance If you are planning any event which includes activities of a hazardous nature, then you must contact your insurer as soon as possible because liability

46 CLUB MIRROR

insurance may not be in place unless specifically agreed with your insurer. Hazardous events might include (but not be limited to): archery, assault courses, bouncy castles bungee jumping, clay pigeon shooting, firework displays and bonfires. If outside contractors are employed to provide attractions, the event organiser should check that each attraction provider holds adequate public liability insurance with an indemnity. If you allow people who are not employed by you to run stalls, displays, rides, sideshows etc., you should ensure that they have their own public liability insurance to cover both property damage and accident or injury to members of the public. Despite the Unfair Contract Terms Act, some conditions observed recently have endeavoured to place onerous responsibilities upon the event organiser which should have been catered for by the suppliers’ own liability insurance. Planning the Venue Organisers need to consider the suitability of the venue. Whilst the owners of any buildings and land that are used have a responsibility to ensure that their property is safe, it is the organisers who have a primary responsibility. Points to consider: • Has the local Fire Prevention Officer been contacted to ensure that the proposed use is acceptable and that there is no breach of any fire regulations? • Are buildings large enough with sufficient entrances and exits for the numbers anticipated? • Are fire exits clearly marked? • Are sufficient fire extinguishers provided?

• Do exhibitors or stallholders need to bring in equipment? • Are doorways wide enough to accommodate such equipment? • Are there awkward steps or corridors to negotiate? • Are there sufficient numbers of people to help unload? • Will vehicles need to be brought close to entrances and what are the traffic implications? Warning Whilst inebriated customers are par for the course in the late night and leisure and hospitality industry all year round, the summer sun can be bring out the worst in many. It is important therefore that all licensees and bar staff are aware that under the Legal Aid, Sentencing and Punishment of Offenders Act 2012 fines are up to £1000 for selling alcohol to somebody who is drunk, or being drunk and disorderly in public.

CONTACT DETAILS Club Insure covers all aspects of club insurance from start to finish, with Account Handlers and Claims Managers under one roof. Victoria Romero-Trigo, Director Club Insure Ltd Romero House, 8 Airport West, Lancaster Way, Yeadon, Leeds LS19 7ZA e. Victoria.romero-trigo@club-insure.co.uk t. 0844 488 9204 www.club-insure.co.uk

ASK THE EXPERTS – WEBSITES

So you’re thinking of changing

your website? Larrytech investigates the potential reasons your club may have for redesigning your website. Have a read through to get an insight into when a redevelopment of your website may, or may not, be applicable!

e hear all sorts of reasons from our clients as to why they want their website redesigned, ranging from ‘my website isn’t responsive and doesn’t work on mobiles’ to the more advanced ‘my whole business has transformed and the current website just doesn’t fit’. Whatever your reasons, be sure that you have a good one because a website redesign is not something that you should just undertake for the sake of it, and to stomach the time and cost there’s got to be a tangible benefit at the end of the process - be it more members or just more efficiency. So what are some key reasons for wanting a redesign? • Responsiveness – The value of a good mobile browsing experience is not to be underestimated. Not only from a user perspective with users becoming more aware of good and bad mobile experiences, but also from a search engine perspective with Google cracking down on non-responsive sites! • A change of brand/new direction for your club – This is where a redesign is essential. Such a change means that not only will the whole website need to alter but the messaging and calls to action will also need to be re-thought. To try and shoehorn these into an existing website is almost certainly a mistake. The whole user journey is likely to be completely different and there’s nothing worse than having- for example – a new logo and colour scheme incorporated into a design that wasn’t built with it in the first place. • Stale and out of date – It’s usually vitally important to ensure your website is modern and cutting edge (although this is dependent on your target audience and membership). A young, energetic target audience will embrace a new site but an older, more set in their ways target audience may hate the new layout as the button they always clicked on has moved; so judge this reason on who you’re looking to target. • Poor performance – This is often a good reason for change. If your website is performing poorly and losing you members then you need to find out why,

as very small design tweaks on areas that have a clear call to action can often make a big difference to the amount of new people through the door of your club. Investigate this before deciding on a full blown redesign, but if something fundamentally isn’t working that can’t be easily changed then a redesign would be appropriate. • Website not aligned with business aims – This can either be a result of not getting your existing website aligned with business objectives when it was built, or the club changing and evolving. For example if you have a downloadable booking form on your website that visitors download and send in, you may want to look at taking this online as your club grows and evolves. In this instance having a booking system online can help scale your business as not only will the booking process become easier, the admin hassle of processing forms and payments will be greatly reduced as everything will be automated. • Keeping up with the competition – Another reason we often hear is people wanting to keep up with the competition, either because their largest competition has released a glamorous new website or because they have a few competitors that are always ahead of them in search engines. Keeping up with your competition is vital, but don’t forget that their new site you’re jealous of may not be ideal for your target audience so give a little time to see how they’re doing before following blindly down the same path. • It just doesn’t have that wow factor – Be careful with this one as this can often be very subjective and result in unnecessary change for change’s sake. It’s very easy to look at your own website all the time and fall out of love with it for no real reason. Unless you’re getting a lot of feedback from external people actually visiting your website then think carefully about this and possibly ask a group of impartial people for their thoughts. You may find that actually it’s just you who thinks the site doesn’t have the wow factor when in reality it’s very popular with those who matter. • Poor search engine performance – Poor search engine performance can lead to people thinking

they need a redesign. This is the reason most dependent on the quality of your site as it is. If your website is good visually, optimised for mobile devices and generally performs well but just doesn’t get enough traffic, work to optimise with what you have got as often a few tweaks to both the technical and content structure of the site can see big search engine improvements very quickly. • Out of date content management – Nowadays content management on the website is a given. Any CMS (content management system) worth its salt can give you control over what you want to manage on your website so if you don’t have a CMS that offers this, that’s often a good reason to change. Although value becomes a big factor here. What are going to be the tangible benefits of having improved content management? A club, for example that can’t update the events calendar on their website will hugely benefit from the improved performance and smart visual look of an interactive calendar, but a club that wants to manage the ‘about us’ page of their website will likely not get tangible benefits from moving their website to an improved CMS. So what to do? Well, whatever your reasons hopefully the above has given you some kind of insight into the benefits, or potentially otherwise of a redesign and if you are looking at overhauling your site make sure you think carefully about why and make sure you’re doing it for the right reasons, not just the sake of it! Still not sure? Then have a chat with us. We’re the experts – it’s what we do. We can take a good look through all potential benefits and drawbacks of a redesign and advise on an appropriate solution, and on when (and if) to take action.

CONTACT DETAILS If your website is looking a bit tired and outdated and you’re after a brand spanking new site or, if you want to add more features or just want to discuss how your current site could be updated, please get in touch with Larrytech by email to sales@larrytech.com or call the team on 01892 888011.

CLUB MIRROR 47

ASK THE EXPERTS – ICE HYGIENE

Why ice makers mean business Ice can potentially become a source of food poisoning if it’s poorly made, stored or handled. Although not always recognised as such, ice is actually a food which means that, as well as functionality, hygiene is crucially important. Hoshizaki, manufacturer of commercial ice making equipment, offers the following advice. Bad practice The most common form of ice contamination occurs after the ice has been manufactured. Dirty, unsanitised ice scoops filling a rarely cleaned ice bucket placed on top of a bar top for customers to help themselves leaves much to be desired. Few of us would eat any food that had been through such handling process, yet the deceptively cool, clean appearance of ice diverts our attention from the micro-organisms it can so easily harbour. Another dangerous practice which is not uncommon amongst people who are scrupulous in every other area of good hygiene, is to use the ice bin as a secondary ‘fridge’ storing bottles and even food – and here it is only education that will improve matters. These areas can, of course, be rectified by following proper procedures, but contamination can also occur within the ice maker itself and this can be caused by poor hygienic maintenance and lack of servicing. Machine design The only potential sources of danger at the ice manufacturing stage are air and water and it is therefore imperative to protect as far a possible against the harmful effects of both. The siting of an ice maker is important. Too often they are slotted into any available space – typically damp cellars or other unventilated areas which are where the environment is at its poorest and aero bacteria are most profound. If this is the only option it is important to ensure that the ice maker has a tightly fitting door, rendering it airtight. Without good insulation free bacterial growth can develop in ice storage bins. This manifests itself as a slimy deposit, which, unfortunately, is usually incorporated into the ice bin contents because of the abrasive action of the cubes as ice is collected. Water is already pre-treated with chlorine to reduce bacteria levels, but water that is held in an ice machine for any time can become dangerous. Although no machines re-use melted ice any more, old water may become trapped in certain machines,

48 CLUB MIRROR

providing the right conditions for bacterial growth to appear. So what can conscientious bartenders do? Thorough day to day housekeeping and regular maintenance, in combination with a high quality machine, are the most important factors. Reputable manufacturers will have ensured that their machines are as refined as possible and that their dealers and distributors are well informed in the installation, care and servicing requirements necessary to maintaining the highest quality. Guidelines include... 1. Select a machine with a tight fitting door compete with a gasket or seal. 2. Look for an ergonomically designed ice bin with radiused or rounded corners and with all areas visible and accessible. 4. Look for a machine offering a rinse and flush cycle between each ice cycle, thus helping to eliminate water residues. 5. Demand a substantial warranty. If a manufacturer is confident in a machine’s quality, this will be provided automatically.

Maintenance 1. Ensure all staff are aware of the dangers of contamination and understand how to prevent it. 2. Empty the ice bin completely at least once every week to clean and sanitise with a cleaning fluid and rinse thoroughly. 3. Ensure all objects in touch with the ice – such as scoops, tongs and buckets – are also treated. 4. Move ice storage vessels away from customer reach. 5. Keep regular checks to make sure the machine is in good condition – especially the door, as broken or loose fitting doors are one of the most common faults to occur on ice makers.

CONTACT DETAILS Hoshizaki UK, 2 The Technology Centre, London Road, Swanley BR8 7AG t. 0845 456 0585 e. uksales@hoshizaki.co.uk www.hoshizaki-europe.com

ASK THE EXPERTS – BARBECUES

Selling the sizzle – BBQ top tips Yep, it’s barbie time and it's time to turn up the heat. Give your members a grilling this summer with the hottest barbecue in town. 50 CLUB MIRROR

KEEPING IT SAFE THE DOs AND DON’Ts The dos • Do wash your hands thoroughly before and after preparing food, particularly after touching raw meat/poultry/fish. • Do ensure that frozen meat is completely defrosted before barbecuing so it cooks evenly. • Do cook all food thoroughly. Cut open burgers, sausages and chicken to check that they have been cooked through. • Do save cooking time by part-cooking poultry in the kitchen, keep it chilled, and then finish it off on the barbecue. • Do ensure that the grill is lit immediately when using gas. If the grill fails to light initially, turn off the gas and leave for a few minutes before retrying. • Do have a fire blanket/ water spray handy for charcoal barbecues. • Do store gas canisters safely and according to manufacturers’ instructions. • Do ensure the charcoal is cold and/or the gas securely turned off or is disconnected before leaving.

AVERAGE COOKING TIMES These timings are for guidance only. They will change according to the type and heat of your equipment. • Burgers – 5 minutes each side • Sausages – 5 minutes each side • Steak – 5-6 minutes each side • Kebabs – average 6-8 minutes (depending on content) • Pork Chops – 8 minutes each side (marinated in satay) • Gammon – 8 minutes each side (lightly brushed with clear honey and sprinkled with brown sugar) • Fish Steaks – 5-6 minutes each side (brushed with butter)

orget weather forecasts and ignore severe weather warnings; nothing will stop the club's best barbecue aficionados pinging out the burgers and ribs whatever the weather. Be prepared is the order of the day.

Sizzling success From hot dogs and burger to ribs and steaks, keeping the barbecue menu short will help club cooks focus on producing fewer things better. It will also minimise wastage. Time and inclination permitting, of course, you can add any amount of interesting accompaniments, such as colourful salads, curly fries and roast potatoes, all of which can be prepared in a conventional kitchen. Aim for high quality cuts of meat where possible – perhaps locally sourced. And remember to plan the menu around your equipment, as well as your footie foodies. Keeping it safe Thoroughly cooked, safe food means that the temperature must be spot on. Light charcoal barbecues well in advance, and wait until the charcoal is glowing red with a grey, ‘powdery’ surface. For another

check on the cooking temperature, hold your hand about six inches from its surface. If you can keep it there for over five or six minutes the barbecue isn’t ready for grilling, while at four/five minutes it’s reasonably hot, three minutes reasonably hot and two minutes the temperature is very hot. Flaming good show If you want to add a little drama to the event, you can increase the smoke level by throwing wet wood chips on charcoal barbecues. Grill-lines add a professional touch. Place meat across the grill bars at the highest heat possible, and then turn it (same side) at right-angles – lengthwise to the grill bars – for the ‘cross hatch’ effect. Repeat on the other side. Return to normal cooking heat once the effect has been achieved. Maximum flavour Marinating meats pre cooking will infuse flavour throughout the food while also helping to retain moisture when cooking, protecting the food from intense heat without slowing the cooking process. Food can be marinated overnight, or for a more immediate solution, place the marinade and meat, fish or poultry

And the don’ts • Do not keep left over barbecued food for more than an hour in hot weather. • Do not let children and animals anywhere near the barbecue. • Do not use anything other than proper barbecue lighter fuel to light a charcoal barbecue. Never use petrol or other inflammable liquids; the flame can travel up the liquid and set fire to you. • Do not allow raw and cooked meats/poultry/fish to come into contact (as with normal good kitchen practise). Keep vegetables and salads separate from the meats/poultry/fish. • Do not position the barbecue near fences, hedges etc or on uneven ground. • Do not part-cook food on the barbecue and finish off later.

together in a plastic bag before sealing. Massage in the marinade for a few minutes and place in the coldest part of the fridge for around 30 minutes. Meaty matters Cuts of meat: good cuts for barbecues include rib steaks, T-bone steaks, pork cutlets and entrecote, lamb chops and noisettes of lamb. If you plan to use marinades, it’s worth noting that white meat absorbs marinades quickly and cooks rapidly. For lamb, consider marinating a whole rack of lamb, and then cook it before slicing into cutlets. Fish is another great ally of the barbecue. You can create colourful kebabs, alternating chunks of meaty, firm-fleshed fish such as salmon or monkfish. Equally, you can cook them whole, in fillets or in large chunks.

CLUB MIRROR 51

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