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CONTENTS UK CLUB SECTOR AT GLANCE PRINT – THE MAGAZINE CREATIVES DIGITAL RATE CARDS TECHNICAL SPECIFICATIONS CLUB PORTFOLIO
UK CLUB SECTOR – AT A GLANCE AT THE BAR Clubs sell 20% of all vodka sold and more Cognacs and white rum than tenanted pubs.
SOCIAL CLUBS Over 82% of Social Clubs put on live entertainment.
RUGBY CLUBS There are nearly 2,000 rugby clubs in the UK.
WORKING MENS CLUBS There are over 1,600 Working Mens Club in the UK with a very rich history.
INDEPENDENT Clubs are not dictated to by head office. They are independent decision makers, run by committees and working for members. Traditionally they keep suppliers for a minimum of seven years.
SPORTS CLUBS The average number of members is 1,250 with 65% having their own restaurant.
POLITICAL CLUBS Around 20% of turnover comes from soft drinks and over 85% have a games room.
GOLF CLUBS There are nearly 3,000 golf clubs in the UK – the highest number of golf clubs in Europe.
DID YOU KNOW? Clubs are independent, licensed and boast longevity. The average age of clubs attending the Club Awards is over 100 years.
DID YOU KNOW?
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Clubs sell 27% of draught ale AND 19% of draught lager.
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AT TH E H EAR T O F TH E C O M M UNITY
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CIRCULATION
14,264 Excludes Night Clubs
THE AUDIENCE Club Mirror has a database of over 70,000 clubs split by club type, ranging from rugby clubs, golf and sports clubs to social clubs and community clubs.
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BRANDS REPORT Top selling cask and keg beers revealed
CREATIVES We work with clients to devise creative executions to ensure high brand visibility.
EXAMPLES •False Front Cover. • 4 page Wrap. • Belly Band. • Polybag branding. • Bound Insert. • Tip on/tip in. • Advertisement design. • Advertorial design.
CLUB MIRROR DIRECT Club Mirror has a range of direct marketing services. Highly targeted and created specifically for our club audiences in this high value marketplace.
Club Awards – a word with our sponsor, BT Sport
THE LIFE AND TIMES OF
BT SPORT Director of Commercial Customers Bruce Cuthbert explains why BT Sport is proud to be a sponsor of the 2014 Club Awards. BT Sport went live on 1 August, 2013. Since then, it has signed up 19,000 commercial customers including on-trade premises, clubs and pubs. “To sign up 19,000 customers is a fantastic achievement and underlines the appeal and the affordability of BT Sport,” says Bruce Cuthbert, Director of Commercial Customers, adding that the company has achieved a 24% share of pubs in its first year and grown the market by 26%. Clubs have also been quick to pick up on the value of BT Sport according to Bruce, and that’s just one of the reasons BT Sport is delighted to be a sponsor of the 2014 Club Awards. Bruce Cuthbert
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“Right from the outset we wanted to deliver something new and different and give more clubs the chance to show premium sport action to their members,” says Bruce. “Sport in all its forms is a huge draw for members and the more opportunities there are to screen it the better it is for them and of course the club. “Our research has shown that nearly half of all clubs and pubs are showing free-to-air sport currently and that many would love to show more. For us, not only did we need to have the right sports line up, but we had to make it available at prices which clubs can afford. “Many of these clubs are adding BT Sport to their current premium sports subscription,” says Bruce. “For others though, it’s the first time that regular Premier League football is being put on in clubs and according to their budget. “Clubs have been particularly gratifying to work with,
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LIVE SPORTING FIXTURES FROM
The best of September’s live sport Saturday, September 7, 5pm – ITV
IN-JOURNAL SPONSORSHIPS In-Journal sponsorships and badged pages will maximimise visibility and cut through for brands and the club channel.
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and that’s part of the reason we are delighted to be a sponsor of the Club Awards for the second year running,” he says. “We very much look forward to meeting clubs and Awards final-
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UEFA Euro 2020 Qualifier: England v Bulgaria England take on Bulgaria and will be looking for a comfortable victory against a side well below them in the rankings as they look to qualify for next year’s European Championship.
Sunday, September 22, 11.15pm – ITV
Rugby World Cup: England v Tonga England begin their Rugby World Cup campaign as Eddie Jones’ men try to claim the Webb Ellis Trophy for only the second time in history, some 16 years after their unforgettable triumph in Sydney back in 2003 when Martin Johnson captained the side to glory.
Monday, September 30, 8pm – Sky Sports Premier League
Premier League: Manchester United v Arsenal Both these illustrious teams have endured some lean times in recent seasons as several rivals have risen through the ranks to leave them behind. Now United and Arsenal will be looking for a fresh start this season and the chance to battle their way back into the top four of the Premier League.
The Rugby World Cup kicks off in Japan on September 20 but there’s plenty of other great live sport coming up throughout the month. Saturday, September 7 5pm ITV
Saturday, September 15 2pm Sky Sports Premier League
UEFA Euro 2020 Qualifier: England v Bulgaria
Premier League: Bournemouth v Everton
This is England’s third Euro 2020 Qualifier and their first fixture back to Wembley following the summer’s UEFA Nations League Finals.
Everton were very active during the transfer window and will be hoping that the influx of new talents can help the Toffees take their game to the next level.
Saturday, September 10 7.45pm ITV
Monday, September 16 8pm Sky Sports Premier League
UEFA Euro 2020 Qualifier: England v Kosovo
Premier League: Aston Villa v West Ham
Action from St Mary’s in Southampton. This is the first time the two nations have faced each other since Kosovo were accepted as a UEFA federation in 2016.
Aston Villa spent more than £118 million over the summer on new players and look set to make an impact on their return to the Premier League.
Saturday, September 14 12.30pm BT Sport 1
Friday, September 20 8pm Sky Sports Premier League
Premier League: Liverpool v Newcastle United
Premier League: Southampton v Bournemouth
Magpies boss Steve Bruce faces a tough challenger against the current Champions League holders on their home turf of Anfield. In the corresponding fixture last season, Newcastle were comprehensively beaten to the tune of 4-0.
Honours were even between these two South Coast teams during the 2018/19 Premier League season with the sides drawing nil-nil in Bournemouth and then producing an entertaining 3-3 result in the return fixture at Southampton.
Saturday, September 14 5.30pm Sky Sports Premier League
Premier League: Norwich City v Manchester City There was plenty of optimism around Carrow Road in the opening weeks of the season but the newly promoted Canaries face a tough outing against the reigning Premier League champions.
Saturday, September 21 10.45am ITV
Rugby World Cup: New Zealand v South Africa A huge pool tie between two of the most successful teams in Rugby World Cup history. Of course, as reigning champions, the All Blacks will be favourites to win here but the Springboks have shown that they are a formidable outfit.
For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com 38 CLUB MIRROR
ALSO COMING UP...
Rugby World Cup: England v Tonga, Sunday, September 22, 11.15am, ITV
Friday, September 13 7.45pm Sky Sports Football
Championship Football: Derby County v Cardiff City Sunday, September 15 4.30pm Sky Sports Premier League
Premier League: Watford v Arsenal Sunday, September 21 8.15am ITV
Rugby World Cup: France v Argentina
Sunday, September 22 4.30pm Sky Sports Premier League
Saturday, September 21 12.30pm BT Sport 1
Premier League: Leicester City v Tottenham Hotspur
Premier League: Chelsea v Liverpool
Losing a talent like Harry Maguire to Manchester United was a massive blow for Leicester fans but they do have plenty of seasoned professionals remaining in their ranks.
One of the key Premier League games of the month as Frank Lampard’s Chelsea face a massive home test against the reigning European champions. After their exploits last season, the Reds will be desperate to add another title to their impressive historic tally.
Sunday, September 22 11.15am ITV
Rugby World Cup: England v Tonga England get their 2019 Rugby World Cup campaign underway against a hard-tackling and physical Tongan side at the Sapporo Dome. Sunday, September 22 2pm Sky Sports Premier League
Premier League: West Ham v Manchester United United head to the London Stadium for a tie against the Gunners.
Monday, September 23 11.15am ITV
Rugby World Cup: Wales v Georgia Wales suffered a huge blow just a month out from the start of the World Cup when key backrow man Taulupe Faletau was ruled out of the tournament through injury. But even without their key man at No.8, Warren Gatland’s should have enough all-round quality to reach the latter stages of the tournament and potentially challenge for the Webb Ellis Trophy.
Thursday, September 26 11.45am ITV
Saturday, September 21 12.30pm Sky Sports Football
Championship Football: Leeds United v Derby County
Rugby World Cup: England v USA The US Eagles have some huge physical specimens in their ranks and plenty of skill but are likely to struggle against a team with the experience and pedigree of England. USA skipper Blaine Skully will certainly have plenty of knowledge about his opponents given his stint with Leicester Tigers earlier in his career. Monday, September 30 8pm Sky Sports Premier League
Premier League: Manchester United v Arsenal A huge game at Old Trafford between two sides desperate to reclaim their places in the Premier League top four. The Gunners finished fifth last season while United dropped to sixth during a disappointing campaign. Arsenal fans will be hoping that record signing Nicholas Pepe can make an impact on the wing.
Saturday, September 21 5.30pm Sky Sports Premier League
Premier League: Newcastle United v Brighton & Hove Albion Sunday, September 22 8.45am ITV
Rugby World Cup: Ireland v Scotland Saturday, September 28 12.30pm BT Sport 1
Premier League: Sheffield United v Liverpool
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For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com CLUB MIRROR 39
DIGITAL CAMPAIGNS Club Mirror can deliver a tailored digital campaign, from scheduled tweets to New Zapps and mailers.
OPPORTUNITIES – ADVERTISING From box ads to banner ads, clubmirror.com will help to build your presence in the hard-to-reach club sector.
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FAST FACT Club Mirror’s Hospitality Social Media Award winning club hit 370k Tweets and 55k impressions on Facebook over one Bank Holiday alone.
CLUBMIRROR.COM ONLINE ISSUE Alongside the current issue we feature latest news, legal advice, industry reports and business features – all providing endless opportunities to get involved.
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DID YOU KNOW? Clubs sell more blended whiskies than any other sector in the licensed industry.
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FAST FACT Deff Leppard and Gary Barlowe are just two famous acts who began their careers in local clubs
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CLUB PORTFOLIO - PRINT & DIGITAL ISSUE 12
AT THE HEART OF THE RUGBY COMMUNITY
CLUBCRICKET ISSUE 2
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May 2018
AT THE HEART OF THE CRICKET COMMUNITY
The Ashes
2018 Brands Report
England head Down Under for a momentous series
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Audience Takeover! Club Rugby readers enjoy a night out at BT Sport
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Battle of the Brands Which brands will boost trade behind your bar?
Summer Tours England, Ireland and Wales head South
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We get the Ashes lowdown from BT Sport pundits Michael Vaughan, Graeme Swann and Ricky Ponting
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Full Ashes TV Schedule
W ORLD CUP SPECIAL • ASSOCIATION NEW S • HQ • LEG AL EA GLE
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SPORTS SPECIAL WITH SPORTS4BARS
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Club Journal October 2019
The magazine for all CIU members
Members enjoy a grand night out at Owlerton Greyhound Stadium
75p
INSIDE... Editor’s Letter . . . . . . . . . 2 Club News . . . . . . . . . . . . 3 Club of the Month . . . . 11 HQ . . . . . . . . . . . . . . . . . . 14 Club Outings. . . . . . . . . 18 Crossword . . . . . . . . . . . 21 Sport on TV . . . . . . . . . . 22
Union General Secretary Kenneth D Green CMD (third from right) and Dransfields Operations Director Trevor Roberts (second from right) make a presentation following the feature race at Dransfields CIU National Charity Racenight which took place on Tuesday, September 17
Club members flocked to the 2019 Dransfields CIU Greyhound Racenight held at Sheffield’s Owlerton Stadium on Tuesday, September 17. The annual event saw a number of CIU officials in attendance, including General Secretary Kenneth D Green CMD and NEC members John Batchelor and Les Hepworth CMD. There was a total of 14 races on the night and to add to the evening’s excitement, the
CIU Sweepstake prize was won by Boughton Social Club who correctly picked the winning dog for ‘Heat 3, Trap 3’. Union General Secretary Kenneth D Green CMD said: “It was another great night at Owlerton Stadium. Our sincere thanks go to all the clubs who supported Dransfields CIU Greyhound Racenight as well as our trade sponsors, Dransfields, Coventry Silvercraft, Club Control and BT Sport.”
Book now for the ACM dates in November There are two day sessions taking place in November for those members wishing to obtain the Union’s Award in Club Management (ACM). The two sessions cover Unit 3 of the course and future sessions, covering Units 1 and 2 will be published in Club Journal when the arrangements are finalised. Each day session costs £30 and includes a workbook that covers all the topics covered in the Unit. Unit 3 – Management, Finance & Administration November 9 – Dinnington Village Club (Northumberland) November 23 – Sturdee Social (Kent) To book a place on the upcoming courses in November, please contact Cath Fitzpatrick at Head Office by telephone on 0207 226 0221 (Ext. 238) or by email: cfitzpatrick@wmciu.org.
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Club of the Month: Crookes Social Club This month’s Club of the Month is Crookes Social Club in Sheffield. The club was founded in 1919 and continues to be at the heart of its community with a full entertainment programme, including live music, bowls, snooker and a well-priced bar with a fantastic range of drinks including cask ale. The club marked its Centenary with a three-day celebration in August. To read the full article on the club, see pages 11-12.