Club Mirror April 15 by Alchemy Contract Publishing

clubmirror April 2015

AT THE H EART OF THE COMMUNITY

Drinks Report Cask Ale SPORTING LISTINGS

■ LEGAL EAGLE

■ BEER FESTIVAL

■ CALL FOR ENTRIES

Contents

club mirror AT THE HEART OF THE COMMUNITY

APRIL 2015

AWARDS, EVENTS AND CALLS TO ACTION

19 Hail the Ale From new brews to old favourites, register now for our FREE beer festival.

28 Club Awards – call for entries It’s the 24th Club Awards. Have you entered yet?

34 Calling all Rugby Clubs Could you be our Rugby Club of the Year? And could you be joining us on the set of Rugby Tonight, courtesy of BT Sport?

42 CIU’s 24th Beer & Trades Exhibition Why CIU clubs are heading to Blackpool.

NEWS, VIEWS, CLUB LIFE AND LEGISLATION 06 News EU Alcohol strategy, Met Commissioner calls for greater alcohol controls and CAMRA Club of the Year announced.

10 Legal Eagle Private events, members’ guests and the general public.

12 Where it all began How legislation and society have shaped today’s clubs.

BUILDING THE BUSINESS

24 Real Ale Club of the Year

15 Drink’s Report – Cask Ale

And the winner is...Wortley Men’s Club.

The decade has seen a transformation in the fortunes of the ale market with much of this being driven by cask.

ASK THE EXPERTS

16 Join the ale trail

46 Making your club mobility compliant Access issues and how to tackle them.

Top tips on making your beer festival the talk of the town.

48 On the Internet

22 Real ale, real opportunities

Latest advice from our resident web experts.

Marston’s on the role of cask at the club bar.

51 Club makeovers

32 Sporting fixtures

Top tips on colour schemes.

Sports4Bars.com looks ahead to the key live sporting fixtures coming to your screens.

52 It’s classified! Showcasing club-supporting suppliers.

34 Join BT Sport at Rugby Tonight Are you entering the Rugby Club of the Year Award? And could you be joining us at BT Sport's studios?

37 The wedding planner Could your club become the wedding venue of choice?

44 Club Kitchen Wedding buffets – practical approaches and a feast of ideas.

CLUB MIRROR 3

DIFFERENT, WITH GOOD REASON

A TRULY PERSONAL SERVICE DELIVERING EXPERT HR AND HEALTH & SAFETY ADVICE AND SUPPORT Your staff help ensure the smooth running of your club, but how do you ensure you are getting it right when it comes to managing them? As club managers, treasurers or secretaries, we know that you deal with staff related queries and issues on a daily basis; so wouldn’t it be comforting to receive a truly personal service, bespoke to your business, to help and guide you 24 hours a day? At Avensure, we believe that every business deserves this. Our specialist expertise covers all aspects of HR, Employment law and Health & Safety. From writing your contracts of employment and staff handbooks, to delivering 24 hour advice and support, we’re here to help. Contact Ian Devlin to learn more about how Avensure can help you and your business.

0161 333 1856 enquiries@avensure.com www.avensure.com @Avensure

LEADER

Contributors

When opportunity knocks, answer the door! This month Club Mirror is all about opportunities. You’ll notice quite a focus on real ale, for example. And while news of its popularity is hardly hot off the press, the fact that craft beers are now (as of March 17) in the official basket of products used to calculate the rate of inflation, is certainly worthy of a mention. But just how many clubs are benefitting from real ale? Well Wortley Men’s Club is a shining example of one which is, winner of the CAMRA Real Ale Club of the Year (judged and run in association with Club Mirror) as you’ll see on page 24. Part of the club’s mix is – of course – beer festivals, something which other clubs can emulate. Hopefully this month’s Join the ale trail ‘top tips’ will prove valuable (page 16). On the subject of top tips, CIU clubs reading this will be heading up to Blackpool for the annual Beer &Trades Exhibition on April 10, where they’ll be meeting up with club-supporting suppliers – many of whom are also Club Awards sponsors, notably Aon, CAMRA, Carlsberg UK and Dransfields. Sharing information from exhibitions like this is a sure fire way to improve club business, hone up skills, shore up knowledge gaps and gen up on latest equipment and advice, all of which are designed to help run even greater clubs. Talking about great clubs, if you haven’t entered the Club Awards yet then it’s time to get those entry forms filled out. (Okay the deadline is June 12, but we all know that time flies when you’re enjoying yourself!) The kudos – and coverage – our finalists and winners achieve is well documented. Spreading the word about the club’s successes will radiate out into the broader community – an excellent platform from which to market the club, whether that’s attracting new members or becoming the venue of choice for sports screening and events. Could your club, for example, become a wedding venue? Or the ideal location for wedding receptions? (See pages 37-39 for top tips on wedding planners and pages 44-45 for wedding buffet ideas.) And if that doesn’t all sound like a marriage made in Heaven, then how about this one? As BT Sport continues its sponsorship of our Rugby Club of the Year Award, we’re delighted to invite entrants to join us at the BT Sport studios to take part in Rugby Tonight. Fame at last!

Caroline Scoular Editor, Club Mirror

Caroline Scoular

Sean Ferris

Nick Walton

Justin O’Regan

Mark Newton

Ashley Cairnes

Jill Slingsby

Hamish MacLean

Lawrence Hardcastle

Leigh Ann Ogilvie

Jonathan Hardy

David Foster

Editor Caroline Scoular Design David Foster Editorial Chris Colverd Events Jill Slingsby Display Advertising Margaret Doherty Sales and Marketing Manager Leigh-Ann Ogilvie, Circulation Jon Hardy Accounts Michael Jeffries, Pam Attrill Publishing Director Sean Ferris

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com; sean@clubmirror.com; leigh-ann@alchemymedia.co.uk; info@clubmirror.com ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@alchemycontractpublishing.co.uk www.alchemycontractpublishing.co.uk The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products.

CLUB MIRROR 5

Club news House of Lords calls for new EU strategy

Scotland’s drink-driving laws damage on-trade

The European Union (EU) must act to combat alcohol-related harm, according to a new report from the House of Lords. The report, released on March 6, recommends that new action by the EU ‘should focus on measures it can take itself rather than relying on Member State action alone’. The EU’s Alcohol Strategy, launched in 2006, expired in 2012 after which time the House of Lords Committee examined the need for a new strategy. The Committee’s key three findings are as follows: 1. The 2006-12 strategy, while well-intentioned, did not concentrate on what the EU itself can act on. Consequently it achieved little. In developing any new action the EU should therefore concentrate on what it can do, over and above any initiatives the Member States can take on their own. In particular, the EU should ensure that its own policies contribute to the reduction of alcohol-related harm and excessive drinking. 2. The current EU alcohol taxation regime prevents Member States from raising duties on the most harmful substances, and provides incentives to purchase drinks with higher alcohol contents. This illogical taxation structure must be reformed. 3. The EU rules of food labelling must be amended to include alcoholic drinks. These labels should include, as a minimum, the strength, the calorie content, guidelines on safe drinking levels, and a warning about the dangers of drinking when pregnant. Voluntary commitments are not enough.

Sixty five percent of BII Scotland members see the introduction of the lower drink-driving limit as a backward step for the licensed trade, with 75% claiming that it has had a dramatic effect on their business, according to a BII study. The study, conducted to help the trade body identify what support and guidance they can provide members in Scotland, also showed that nearly half of those surveyed have had to reduce staffing levels in the light of the new law. The study also showed that 84% of BII Scotland members agree with Paul Waterson, Chief Executive of The Scottish Licensed Trade Association, who believes that the new laws could have a greater effect on licensed retail trade businesses than the smoking ban. Over half (58%) have increased their range of low alcohol drinks, hot beverages and soft drink products as well as providing customers with information on public transport options, reports the BII. BII Scotland Chairman Stephen McGowan said: “Responsible drinking habits such as a pint after work or a glass of wine with Sunday lunch have been taken out of the equation. For many, it means an even greater hardship for traders who lose not just the drink but the meal or other discretionary spend that may have gone with it.”

reform of the EU alcohol taxation regime to enable Member States to raise duties on the most harmful substances. Health advocates across the UK will also welcome the Lords’ call on the UK Government to follow the Scottish lead in legislating for Minimum Unit Pricing.”

Local partnerships Commenting on the findings, Katherine Brown, Director of the Institute of Alcohol Studies, said: “We welcome the recommendations made by the House of Lords. They provide some much needed common sense at a time when the EU Alcohol Strategy appears to be the victim of bureaucratic blunders in Brussels. With alcohol use the third leading cause of death and disability in Europe, the absence of a comprehensive policy to tackle this issue is indefensible. “The European Commission has repeatedly ignored calls from Member States and public health professionals for a new EU Alcohol Strategy. We cannot afford any further delays, so let’s hope that this report provides impetus for action.” Eric Carlin, Director, Scottish Health Action on Alcohol Problems, believes that a new EU alcohol strategy should serve to support member states to implement public health policies which are going to be effective for their own populations. “In Scotland, this includes Alcohol Minimum Unit Pricing, legislated for in 2012 but stuck in the European Court of Justice because of the relentless and ruthless opposition by global alcohol producers,” he said. “We welcome the call for

While calling the report a ‘helpful and timely contribution to the debate about whether Europe should have a role to play in public health policy, ALMR Chief Executive, Kate Nicholls believed that voluntary partnerships can and do work and was disappointing that this had not been acknowledged. “This report highlights a very serious weakness in the current debate about alcohol – namely the lack of a robust, reliable and up to date evidence base to underpin policy making at an EU, national and local level. What evidence is available is often out of date or partial with significant gaps and at worst it is pure guesswork and assumption, this undermines its credibility and results in a polarised debate. And as usual, it is individual retailers who are caught in the cross fire with ever increasing levels of regulation justified by spurious stats on consumption, health and crime data which seldom bear scrutiny,” she said.. “We need to agree collectively on how we are to measure and identify the problems we face as a society. Only then can we determine the scale of the problem, whether interventions work and what success looks like - in short, we can let the facts get in the way of the scare stories.”

Met Commissioner calls for greater alcohol controls The supply of alcohol from licensed premises needs greater control in the battle to curb alcohol-related crime, according to Commissioner of the Metropolitan Police Sir Bernard HoganHowe. “We need to make sure there is good control of the supply of alcohol. This means licence numbers, density and licenseeregulation being a priority for local authorities, however much 6 CLUB MIRROR

they would like to develop local economies,” he said. “We know that many injuries occur inside or outside licensed premises, and if we can close down the repeat offenders, we will.” Sir Bernard, speaking at the Royal Society of the Arts in March, also brought the number of licensed outlets into question. “But do we really need as many licensed premises chasing limited business? The system needs reform and we

have to police it better,” he said. Alcohol continues to drive the volume of crime in the UK, said Sir Bernard, with up to 80% of arrests in the evening alcohol related. Sir Bernard’s broad-reaching speech – 2020 vision: public safety in a global city – explored the impact of alcohol and drugs on both public health and public safety.

Suppliers sign up to 2015 Club Awards

More club-supporting suppliers are cementing their partnership with Club Mirror by renewing their sponsorship of this year’s Club Awards. This is in recognition of the key part clubs play in the UK. “We’re delighted to announce that AON, BT Sport, Carlsberg UK, Dransfields and Marston’s have all renewed their sponsorships and are very much looking forward to getting clubs involved in the 2015 Awards,” said Sales and

Marketing Manager Leigh-Ann Ogilvie.” And we’re also excited to let you know that Molson Coors is joining us this year as well, the start of a great relationship I am sure.” Booker Wholesale, CGA Strategy, the CIU, The Energy Desk, Larrytech, Poppleston Allen and Villeroy & Boch had already renewed their sponsorship. The Awards take place on 26 November at The Palace Hotel, Manchester.

Club Awards – call for entries Calling all clubs: the deadline for entries into the 2015 Club Awards is 12 June. “With entries coming in from clubs all around the country, we urge clubs of all sizes and affiliations to enter the 2015 Awards,” said Club Mirror’s Caroline Scoular. “It’s a unique event for the club industry and we want to make sure that clubs continue to get the recognition that they deserve.” The Club Awards, now in their 24th year, will take place at a Gala Dinner and ceremony on 26 November at The Palace

Golden addition to Fuller’s portfolio Fuller, Smith & Turner PLC has brought out a new permanent ale, Oliver’s Island. The new addition will be the only gold cask ale in the brewery’s portfolio, comes in at 3.8% ABV and is said to be very easy to drink with citrus and tropical fruit notes and a crisp bite in its finish.

Krombacher Voted Highest Quality Beer Brand Premium Pils brand, Krombacher has been voted the highest quality beer brand in a survey conducted by DEUTSCHLAND TEST. A selection of 250,000 German consumers took part in the survey, which looked at 500 brands in a variety of categories across 25 industries. “We are delighted that Krombacher has been voted the highest quality brand of beer. Germany and the UK are very similar in the way that consumers are placing more and more value in environmental ethics and the ‘clean’ brewing of beers. These things have long been a part of the Krombacher ethos, with initiatives such as our Rainforest campaign. I am pleased to see this reflected in the survey,” said Stephan Kofler, Sales Director of Krombacher UK & Italy. Krombacher Pils is the best selling premium beer in Germany with 10.1% market share. It is brewed to 4.8% ABV and has a balance of hop and malt with a distinct crisp finish.

New packaging from Britvic Britvic has launched J2O Spritz, a lightly sparkling blend of crisp fruits and delicate bubbles. Designed for adult occasions, the drinks are described as ‘a more sophisticated and lighter taste experience than the core J2O range’. The company is also repackaging its adult portfolio offering with the aim of engaging consumers with ‘exciting alternatives to alcohol’. Hotel, Manchester. •Turn to page 28 for more details.

Sheffield club wins real ale award The CAMRA Real Ale Club of the Year Award, run in association with Club Mirror, has been won by Wortley Men’s Club, Barnsley. Club Mirror and CAMRA joined forces three years ago in the quest to find the best real ale clubs in the kingdom. Could you be our next Real Ale Club of the Year? To enter just complete the online nomination form found at www.camra.org.uk/ cotynomination by 1 May, 2015.

BRANDS NEWS

Diageo introduces Guinness Golden Ale Guinness Golden Ale, available from April, is a 4.5% ABV beer which is brewed using the same Guinness yeast and Irish barley hops as the famous stout, with the addition of an amber malt which gives the distinctive colour to the new drink. Head of Innovation for Guinness, Nick Curtis-Davis, said: “People are interested in beer again, and in trying new styles and varieties of beer. Guinness Golden Ale gives beer lovers the chance to try something new from a much-loved brand.”

A WKD new look for 2015

• For details of the new winner, visit page 24 in this issue.

WKD is rolling out a vibrant new packaging design. Debs Carter, Marketing Director – Alcohol at SHS Drinks, said: “The new packaging design reinforces the premium positioning of WKD and also increases visibility and stand-out in the chiller. When we researched the new design consumers responded very positively to the fresh, contemporary look and the crowd scene image particularly resonated with WKD consumers.” New POS items available to stockists via POS Hotline 0800 917 3450 (free calls). CLUB MIRROR 7

Club news CIU announces All for charity preferred suppliers Barnado’s Carlsberg UK and Heineken UK have been appointed ‘Joint Preferred Suppliers’ to the Club and Institute Union (CIU). Previously Heineken UK had enjoyed sole beer, lager and cider supplier status. Andrew Turner, On-Trade Category & Trade Marketing Director at Heineken, said: “We are proud to be putting John Smith’s back at the heart of clubland and once again working with the CIU.” James Lousada, Chief Executive Officer at Carlsberg UK, said: “I am delighted that the CIU has chosen Carlsberg UK as its joint

preferred supplier, at a time when we are investing heavily in our brands and business support for the benefit of customers. Our portfolio of lagers, world and craft beers, ales, cider, wines and spirits will provide members with the opportunity to generate incremental income and increase profits. With its substantial membership, the CIU partnership represents a significant boost for Carlsberg UK and we are confident in adding real business benefit to the CIU and its members.”

BT Sport extends agreement BT Sport has agreed a deal to televise English rugby's Aviva Premiership for the next six seasons. The current agreement has been extended by four years to take in the 2020-21 campaign and will see the number of live games rising from 69 to 80 per season from 2017-18 under the deal Mark McCafferty, Premiership Rugby chief executive, said: "It's an exciting time for club

rugby, but also I think the benefits this will bring will spread into the broader game and help the English national team as well." In addition to live games, the deal includes extended highlights rights for all 135 Premiership matches per season from 201516, live broadcast rights to matches from the Singha Premiership Rugby 7s Series until the end of the 2020-21 season, and midweek previews and match reviews.

Learning for life tackles youth unemployment Diageo has launched the first London pilot of the Learning for Life Hospitality and Bartending Course in association with charity Springboard. The Learning for Life course, which operates in 35 countries, was first piloted in the UK in Glasgow in 2014 when over 300 young adults were trained across 14 courses. Of these, 70% of graduates went on to immediate employment in the hospitality sector. The London pilot sees 14 young unemployed people join the six week course which includes technical and vocational qualifications, industry visits and ‘soft skills’ development (such as confidence building) 8 CLUB MIRROR

followed by a two week work placement. Students keep their benefits throughout the course, widening participation and reducing dropout rates. Springboard will deliver the London project following its successful Glasgow pilot. The charity provides programmes to help unemployed and disadvantaged young people get into careers within Hospitality, Leisure and Tourism. Andrew Cowan, Country Director, Diageo GB said: “We want to give young adults control over their futures to seize these opportunities and at the same time change perceptions of working in the hospitality industry. This program does just that.”

Suppor ted

Caring for others is an integral part of club-life and charities around the World reap the benefits. This month we throw a spotlight on Barnado’s. Barnardo’s – first established as Dr Barnardo’s – was founded in 1867 when 22 year-old philanthropist Thomas Barnardo founded the charity’s first boys home. Now, Barnardo’s works directly with over 200,000 children, young people and their families every year. It runs over 900 vital services across the UK, including counselling for children who have been abused, fostering and adoption services, vocational training and disability inclusion groups. Barnardo’s believes in children regardless of their circumstances, gender, race, disability or behaviour. “Our purpose as a charity today is to transform the lives of the UK’s most vulnerable children. We believe in the abused, the most vulnerable, the forgotten and the neglected. We will support them, stand up for them and bring out the best in each and every child,” says the charity. “We do this because we believe that every child deserves the best start in life and the chance to fulfil their potential.” “We use the knowledge gained from our direct work with children to campaign for better childcare policy and to champion the rights of every child. With the right help, committed support and a little belief, even the most vulnerable children can turn their lives around.”

FOUNDER FACTS • Born in Dublin Thomas Barnardo was 16 when he converted to Protestant Evangelicalism. Just before his 17th birthday he decided to become a medical missionary in China and so set out for London in 1866 to train as a doctor at the London Hospital in Whitechapel. A few months after he arrived, however, an outbreak of cholera swept through the East End killing more than 3,000 people and leaving families destitute. Thousands of children slept on the streets and many were forced to beg. • Thomas gave up his plan to go to China and committed to helping destitute children. In 1867, he set up a Ragged School in the East End, where poor children could get a basic education. In 1870, Barnardo opened his first home for boys in Stepney Causeway training boys in carpentry, metal work and shoemaking. These skills enabled the boys to secure apprenticeships and work. No child should be turned away

• There was initially a limited number of boys who could use the Shelter. However, one evening, an 11-year old boy, John Somers (nicknamed ‘Carrots’) was turned away because the shelter was full. Two days later he was found dead from malnutrition and exposure. From then on Barnardo vowed never to turn another child away and a sign was hung stating ‘No Destitute Child Ever Refused Admission’. • By the time Thomas Barnardo died in 1905, the charity he founded had opened 96 homes caring for more than 8,500 children.

CONTACT DETAILS joanna.jacobson@barnardos.org.uk For information on making donations and fund raising: 0800 008 7005 Registered office: Tanners Lane, Barkingside, Ilford, Essex IG6 1QG. VAT number 507477337 Barnardo’s is a charity (216250 / SC037605) and a company limited by guarantee.

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LEGAL EAGLE

A very special permission Club Mirror’s Legal Eagle Nick Walton throws a troubled spotlight on holding private events, members’ guests and the general public.

hile Christmas and New Year celebrations may seem months ago – as indeed they are! – I have received requests for assistance from both Private Members’ Clubs and night clubs who had problems at the New Year. Setting night clubs aside, I do, have concerns about enforcement protocols for Licensing Authorities with respect to Private Members’ Clubs and their handling of private events over Christmas and New Year. We know that the law relating to Private Members’ Clubs is different to pubs and night clubs. The difference can often represent concern to the Authorities specifically relating to the powers of enforcement. For many Authorities, Private Members’ Clubs would operate better if they have Premises Licences. I do not believe this to be the case, however. As an example, powers of entry are totally different: The Private Members’ Club is effectively a private house. There has to be “reasonable cause to believe that an offence under the Misuse of Drugs Act is being committed or that a breach of the peace is occurring” before an Enforcement Officer such as a Police Constable can demand access to the premises. This, for most of the constabulary, is an anachronistic situation in respect of a premises supplying alcohol to members and their guests! Only one chink in the armour is necessary, therefore, before the Enforcement Officer appears to be able to walk all over the Private Members’ Club. For example, a disco for children offered by a private club to raise funds for a specific cause relating to the health of children fell foul of the Enforcement Authority because the event was advertised in the local paper. No alcohol was available but members of the public were to be welcomed along with children of members and children of members’ guests for a children’s disco ending at 20:00 hours on a Friday night. The advertisement was all that was necessary; an enforcement visit followed on the night of the event. The Committee were deeply worried as some of the Enforcement Officers were heard to say “we can close you right now”. Whilst other enforcement people were more placating, the writing was firmly “on the wall”. Communications followed suggesting that as the club was holding public events; if the Committee decided to apply for a Premises Licence and surrender their Club Premises Certificate the whole sorry tale would be forgotten. I disagreed in the brightest of terms suggesting

10 CLUB MIRROR

that the Premises Licence can run alongside the Club Premises Certificate. Simply to surrender the certificate could not be a decision that would be taken by a Committee or a Secretary on the hoof without the knowledge and approval of the members. Either an EGM or an AGM will be necessary and the proposal would have to be tabled for discussion during one of those two meetings prior to the decision being taken by the members on behalf of the members. If there is any doubt, the rule book should be referred to which would hopefully confirm what I have said. Anyway, to cut a long story short (a children’s fund raiser was cut short) the premises now have a Club Premises Certificate and a Premises Licence. The members of the club have areas that are specific to them and the public may (when invited) enjoy the benefits of a disco in very pleasant surroundings. The moral of the story being, do not do anything in haste to damage the permission vested in Private Members’ Clubs by the 1902 Licensing Act. Once it is gone it is gone. And perhaps when done in a rush to placate the Enforcement Authorities it may not sit well with the membership at large. If in doubt a phone call is all that is necessary; I will advise immediately. I was asked recently about guests of members and how many could be allowed before the club was no longer acting as a Private Members’ Club. There is a ‘guidance’ called Section 182 of the Licensing Act 2003 and this, whilst not the law (the law is in the Act), provides an insight into the interpretation of the Act. It also holds some common sense structure to what becomes significantly complex in the Act’s interpretation. The guidance confirms that the Act does not prevent visitors to a qualifying club (or as we say a Private Members’ Club) as long as they are ‘guests’ of any member or of the club collectively. Further, there is nothing that prevents their admission without prior notice. Whilst there is no definition in the Act of ‘a guest’ it should take its literal meaning of being a genuine guest and in the event of any action would be a question of fact in each case. For example, I recently heard of a Police Officer who had entered a premises illegally. He arrived one evening and demanded access, and asked everyone in the bar to stand to one side if they were a member. He then further asked those to stand to another side if they had been signed in as a guest of a member. His conclusion was that the persons who were left standing beside the bar who had chosen neither to be a member or a guest of a member were in the premises illegally. Clearly whilst the Officer was in the

“ ”

The guidance confirms that the Act does not prevent visitors to a qualifying club as long as they are ‘guests’ of any member or of the club collectively. Further, there is nothing that prevents their admission without prior notice.

wrong for the way in which the exercise had been perpetrated non-members should not be allowed into a Private Members’ Club without being expressly advised that they are guests. The guidance follows on by stating that there is no mandatory condition that requires guests to be ‘signed in’ to the premises. I remember as a new club member having to be signed in until my membership had been proposed and granted. Signing in was an integral part of the process. Today we would call the requirement ‘due diligence’ but I wonder whether the club rules and days of past were more stringent to require the signing in process, certainly today, good practice would suggest that signing in of guests is a must. At one point (before 24 November, 2005) guests could not pay for alcohol as a requirement was for members who introduced the guest to pay for all drinks whilst the guest was in the club. Whilst this is not now a requirement, some certificates do have the requirement as it was carried over when the licensing system was changed in 2005. It may be worth looking at your certificate to check if this embedded restriction continues to apply to your premises. Next month I hope to be able to talk about the effects of the Deregulation Bill if the Bill has completed its passage through both Houses of Parliament as expected on April 5th.

If you have any questions about this article or any of the topics written by Legal Eagle Nick Walton, please do not hesitate to contact him on 07824 465 531.

CLUBS – PAST, PRESENT AND FUTURE

Where it all began Private Members’ Clubs, part 2 In part two of the Private Members’ Club Story, Club Mirror’s Legal Eagle Nick Walton explores how legislation and society have shaped today’s clubs.

n Part I last month we explored how (and why) clubs were first established (see May issue). By the 19th Century, with the benefits accrued for the members – and in some cases at the behest of their employees (as with Miners Welfare Clubs, for example) – the position of the Private Members’ Club as part of the fabric of society was assured. However, pressure steadily rose to bring the Private Members’ Club under the same roof as the licensing of premises for the sale of alcohol. There was a major fear regarding the proliferation of private clubs which could sell/supply alcohol to their members. A Royal Commission was appointed in 1896 and a new Act (the Licensing Act 1902) came into force as a result. This new Act required amongst other things that Private Members’ Clubs should be registered. A registration system was initiated with the object of requiring clubs to register where alcohol was supplied to members and other guests. This requirement came about largely because of a fear that Private Members’ Clubs were being opened for the sole purpose of being able to provide alcohol to members at any time of the day and night. This was specifically in London where a large number of Private Members’ Clubs had proliferated during the early years. Notwithstanding the requirement to register, (where alcohol was supplied) clubs were also required to prove bona fides (good faith). Further requirements included that:

• The Registering Authority was also required to ensure that a rule existed and the club was aware that the sale of alcohol could not take place for consumption off the premises. • Age restrictions also came into force in respect of not only admission to the club but also admission to membership of the club (18 years of age). • Strict adherence to the requirements of the legislation meant that every January following the 1902 Act, the Secretary of the Club had to provide the Clerk of the Justices with a written statement regarding membership, subscription fees, opening hours and the mode adopted for changing club rules. The modern approach to the Private Members’ Club and its ability/credentials to operate would, therefore,

• No club would be registered unless the property comprising the club was vested in all of the members and trustees of the club. • No individual member could be interested directly in the sale of excisable liquor on the club premises. • Rules of the club should be available for review by the Registering Authority (the Clerk to the Justices) and the club must not be formed solely for the purposes of sale and consumption of alcohol. • Some checks were required to be made by the Registering Authority on the election of members and the privileges of honorary membership and introduction of guests of members.

12 CLUB MIRROR

Private Members’ Clubs were badly hit by the loss of the UK’s strong manufacturing days.

be identified. Whilst subsequent changes would be made to bring the operating hours of clubs into line with licensed premises, the foundations, and therefore the continuation of the club, was guaranteed. Traditional Private Members’ Clubs (working men’s clubs, trade clubs, industrial clubs, coal mining or miners’ welfare clubs and professional-led clubs, tended to be all male affairs. Whether by constitution or muted acceptance, ladies “knew their place” and did not stray into the realms of the working men’s club other than if invited to attend, for example, for entertainment evenings. The coveted “members only” bar and lounge restricted the ability of ladies as guests to reach the fortress that was almost sacred to male members. Much was made in the first decade of the 21st Century regarding equality of the sexes; equality legislation would make the banning of women from membership unlawful.

Equality legislation would make the banning of women from membership unlawful.

However, equal to the responsibilities to the community and their membership, the National Executive of the Clubs and Institute Union (CIU) voted to grant women members equal access and membership to clubs around the country some three years prior to any equality legislation making its way on to the statute book. Quietly, however, a revolution had been underway for many years and opportunities for lady members and positions on committees had been available for some significant

time prior to any official announcements. Apart from passing mention in this article, I have avoided mention of the gentlemen’s clubs which proliferated in London (in particular) the first clubs such as Whites, Brookes and Boodles were aristocratic and provided an environment for the aristocracy where gambling in particular could take place. However, gentlemen’s clubs had a number of themes including mountaineering, the Armed Services, arts and literature, city professions, and university clubs

to name but a few. Their focus was on a different type of client, and their subscription fees (in some cases in the thousands of pounds) as well as their waiting lists, identified the gentlemen’s club as a totally different concept from those originally set up for the advancement of the working classes. There is no doubt that the number of Private Members’ Clubs was badly hit by the loss of the strong manufacturing days which Great Britain limited had enjoyed for many years. The loss of the shipbuilding industry, car industry, coal mining and professional trades have all taken their toll, and clubs today have to be ever more creative in their offering. Private Members’ Clubs remain part of the fabric of society in the United Kingdom and continue to be differentiated from mainstream offerings of both the sale of alcohol and entertainment, a haven where people can socialise with like-minded people in a secure and welcoming environment. Organisations such as the CIU and CORCA (Committee of Registered Clubs Associations) continue to provide strong and innovative management along with advice and assistance for Private Members’ Clubs and with their assistance and the dedication of individual committees of Private Members’ Clubs the fellowship of the clubs will thrive and continue for many years into the future.

CLUB MIRROR 13

BEST NATIONAL CASK ALE BREWER

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See the difference quality brands and service can make to your business

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DRINKS REPORT – CASK ALE

Real ale –

realopportunities

The decade has seen a transformation in the fortunes of the ale market – with much of this being driven by cask and (more recently) craft beers. However, of late the category is seeing more mixed fortunes and a rise (again partially through the rise of craft) in the keg sector competition. Mark Newton and Ashley Cairns from CGA Strategy report.

hristmas is often a key indicator of fortunes and from a volume perspective the four weeks which included the festive period was slightly poorer in 2014 than 2013 overall. Bars, clubs and pubs were the only core outlet types which saw performance improve versus last year, while restaurants and other similar food-led venues had a more difficult time. Circuit Bars were the biggest growing segment for Beer in this time period and cask ale grew here (+3.2%) ahead of the beer category (+1.4%) – a sign of acceptance among younger consumers. The performance of the category overall remains split by the key brewer types – with National brewers, Super Regionals (such as Greene King and Marston’s), Regional (often family brewers) and the new artisan micro brewers. National Brewers’ cask volumes continue to decline on the year against year (2013 v 2014) MAT by -3.5%, driven predominantly by Independent Free Trade outlets – often those offering the most innovation within the category. Super Regional brewer’s fare slightly better, showing a decline of -2.5% on the MAT, the distribution base and popularity of many of their better known brands helping to maintain that market. Regional Brewers’ are slightly worse in the cask

category, down -7.3% on the latest MAT, with decline seen in equal measures across all three tenure types across a number of major family brewers. This is most likely due to the more direct competition they suffer in the face of the small independent brewers in their locale. Micro Brewers fell into slight decline on the MAT (-2-2%), predominantly driven by performance in the Free Trade. The nature of Micro Brewer products often mean that products may experience high levels of churn on the bar, and this is especially evident in Free Trade as licensees can easily replace or remove products in line with consumer demand.

Maybe just as importantly the performance of many of the new, predominantly keg and bottled entrants to the craft beer category are contributing significantly to this scenario and consumer tastes are slowly been redirected by these innovations. Consumers often like the idea of a more exotic product that, at the same time, offers an easier retailer option while maintaining a familiar flavour profile for the drinker. As people look for newer, more interesting options the proliferation of new brands and products is helping craft beer to remain a growing and relevant category even as established cask ale names continue to decline slowly in popularity. The key remains ensuring that outlets not only maintain their key mainstream cask brands, for customer reassurance, but grasp the opportunity to provide drinkers with the chance to experiment and try different tastes and styles. Cask ale remains well positioned – especially at the micro end of the market – to offer outlets (and drinkers) this option, but there is now undoubtedly much more, well established competition for bar space than there was in the past. This is possibly most obvious in the sports and social club market where the tradition of keg styles has always dominated.

CLUB MIRROR 15

BUILDING THE BUSINESS – CASK ALE

Join the ale trail Top tips on making your beer festival the event to remember and the talk of the town.

eer festivals are pushing their way into club calendars as the growing interest in cask ale comes to a head. Like any event, however, careful organisation and planning is necessary; an unthought-out profit generating idea can soon turn into a costly exercise. Items to be considered include: • Date – what month? Are you prepared for all weather conditions? • How long should the beer festival last? • Do you need any special licence? • How large is the event – how many beers? How many people are expected? • Who is your target market? Are you attracting families etc? • What equipment do you need for dispense and cooling? • Do you need to provide any catering and entertainment? • What are your staff requirements?

16 CLUB MIRROR

• Set up an action plan with deadlines. • Budget for sales and costs. How many beers are you going to put on sale? The number of beers you plan to put on is crucial given that any unsold beers will be costly. Eight beers mean you have to sell 576 pints. At two pints per person, that means you need to cater for over 200 people over the duration of the festival. Can you accommodate them? Enlist the support of members in promoting the festival to guests. Inform your local paper and CAMRA branch of the activity. This will encourage local interest – a useful tool if you’re recruiting for new members. Where possible, sell tickets in advance. If an entry fee isn’t appropriate (or possible, due to club rules) look at a discounted redemption price per pint. Ask members which beers they would like to be included.

Your suppliers will be an important part of your success. Having your beers stillaged correctly is vital, and most importantly in the summer, serving the beers cool at between 11°C and 13°C (i.e. cellar temperature) is a must. Invite local brewers to host ‘slots’ where they can present their own beers, explain their provenance and do tutored tastings. Food available? On the day, ensure staff are well briefed with the information on all the beers and run a beer competition to involve members. Although you are focusing on beer, ensure there’s plenty of food available; beer creates a good appetite and another opportunity to sell. After the event, have a review meeting. Did you achieve what you set out to do? Have you made the profit you envisaged? What could you do better next time? Canvas the opinion of your members. You can bet they’ll offer their honest opinions!

TOP TIPS 1. Check legal requirements Contact the local licensing officer and arrange alternative alcohol and music licenses where applicable. 2. Decide on the date Try to tie in with other suitable dates e.g. bank holidays, Rugby World Cup, local carnivals or national holidays. If it’s inside how will this impact on your existing trade? If outside will it rain and get muddy? Think of electrical supplies, lighting, tents, noise, and security. 3. Book your equipment in plenty of time 4. Choose your beers Ask your locals for their favourites and try to get as wide a range as possible. This is your chance to educate people. 5. Offer food Keep it simple or go wild, either way this adds to profit and fills empty tummies. 6. Involve everyone – not just ale fans Cater for all tastes, soft drinks and snacks for the kids, wine and lager for non-beer lovers. 7. Arrange a competition Have a vote on the beer of the festival. It’s fun and gives people a sense of ownership. 8. Offer free taster sessions This encourages sales; non-beer drinkers will try before they buy. Have some tasting notes; ask people to add their own. 9. Advertise your event Get hold of the local paper; this is a newsworthy event! Get a taxi firm to sponsor it and offer cheap lifts home. Posters, word of mouth, web site announcements, any way you can think of – get the whole community involved and create a real buzz. 10. Enjoy the event This is a great chance to increase sales and show off to the neighbourhood. Get it right and you will be the toast of the town. Next year could be bigger and better.

STOP PRESS Club Mirror’s FREE-TO-CLUBS Hail the Ale Beer Festival takes place on November 26 – See page19.

CONTACT INFORMATION • CAMRA – www.camra.org.uk t: 01727 867 201 e: camra@camra.org.uk • Cask Marque – www.cask-marque.co.uk t: 01206 752212. e: paul@nunny.fsbusiness.co.uk; annabel@cask-marque.co.uk

< CLUB MIRROR 17

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O T E E FR ! S B CLU

BUILDING THE BUSINESS – CASK ALE

Cask ale

–reapingthebenefits With reports that cask ale’s share of the on-trade beer market hit 16.5% in 2014, is now the time for cask-free clubs to Hail the Ale?

FREE-TO-CLUBS BEER FESTIVAL Join us at our annual Hail the Ale beer festival, run in association with CAMRA. When:

2-5pm, 26 November, 2015

Where:

Copper Face Jacks Pub (within the Palace Hotel, Oxford Street, Manchester M60 7HA)

Cost:

FREE to clubs

Registration:

Turn to page 25

With 634 million pints of cask ale drunk every year, and almost 60% of total on-trade ale now being cask, it’s no surprise that many clubs are busy running their own beer festivals and attending those run by others. Club Mirror’s annual beer festival in Manchester is just one event which Hails the Ale – and we’d like you to join us. This free-to-clubs event will welcome old friends and new brews, all served to perfection by our friends at CAMRA. On these pages you’ll get a flavour of our 2014 event. Enjoy! • To register, turn to page 28.

FAST FACTS • Three new breweries open every week in the UK. There are now over 1,472 breweries in Britain, the majority of which mainly brew cask ale. • Cask ale is recruiting new drinkers, including women and younger drinkers. • High price brings higher expectations of quality. Staff need training in the appreciation of cask ale so they can in turn educate drinkers. • The perfect cask ale range is an equal balance between familiar and unfamiliar, local and exotic, permanent and guest.

Source: The Cask Report, 2014-15

> CLUB MIRROR 19

BUILDING THE BUSINESS – CASK ALE

STARS OF 2014’s BEER FESTIVAL

20 CLUB MIRROR

BOX STREAM BREWERY

CAMERONS

CASTLE ROCK BREWERY

• TUNNEL VISION • 4.2% ABV

• STRONGARM • 4% ABV

• HARVEST PALE • 3.8% ABV

A hand crafted, well rounded light amber ale. Full of character; clean, with a slight bitterness on the palate.

The brewery’s flagship beer. Well-rounded, ruby red ale with a distinctive, tight creamy head. A good balance of malt, hops and bitterness.

The Supreme Champion Beer of Britain 2010, a pale ale, well balanced with a pleasant citrus aroma and long lasting crisp and pleasant bitterness, derived from a special blend of American hops.

HOOK NORTON BREWERY

JW LEES

MARSTON’S BEER COMPANY

• LION • 4.0% ABV

• MANCHESTER PALE ALE • 3.7% ABV

• MARSTON’S PEDIGREE • 4.5% ABV

A perfectly balanced bronze beer, full of fruit flavours and aromas. Complex yet refreshing, Lion has a long bittersweet finish.

A real refreshing alternative, MPA is a golden ale made from all British malt, Liberty and Mount Hood hops.

A dry hop aroma with a full range of complex flavours. The melding of nut, fruit and winey flavours create a smooth, satisfying drink.

MARSTON’S BEER COMPANY

PORTOBELLO BREWING COMPANY

• WYCHWOOD HOBGOBLIN • 4.5% ABV

• NEW WORLD PALE ALE • 3.8% ABV

• PORTOBELLO STAR • 4.3% ABV

Traditionally craft brewed with Chocolate & Crystal malts and a blend of Styrian, Goldings & Fuggles hops for a full-bodied, Ruby beer.

New World Pale Ale is infused with vibrant, exotic, contemporary flavours. Gleaming pale gold in colour it pours with a dense white head of foam and a fruity and floral aroma.

Berry hop characters & nice dry toasted astringency with a bitter hint.

ROBINSONS

SHEPHERD NEAME

ST AUSTELL BREWERY

• DIZZY BLONDE • 3.8% ABV

• SPITFIRE • 4.2% ABV

• TRIBUTE • 4.2% ABV

Inspired by our colonial friends across the pond, this is a vibrant golden ale with a distinctive wild aromatic invigorating hop.

Generous aromas of tangy malt, soft raisins and sweet oranges, freshened by the floral grassy notes of three Kent-grown hop varieties.

A bronze coloured English bitter, with a rich aroma of biscuit malt and tart citrus fruit from the Willamette hops.

TETLEY’S

THWAITES BREWERY

• TETLEY’S CASK • 3.7% ABV

• TETLEY’S GOLD • 4.1% ABV

• LANCASTER BOMBER • 4.4% ABV

This classic amber session bitter has roasted caramel bitter sweetness, balanced with distinctly aromatic smooth hoppy flavours and a lingering dry, bitter finish.

A glorious, gleaming beer with an intriguing blend of cuttingedge hop varieties which combine to give a sprightly quenching citrus character.

Award winning full-bodied chestnut coloured ale with an inviting malty aroma and warming aftertaste.

Welcome to the CLUB MIRROR BEER FESTIVAL

REGISTRATION AND BOOKING FORM BEER FESTIVAL 2015 (FREE TO CLUBS) NAME: _________________________________________

26 November, Copper Face Jacks within the Palace Hotel, Manchester

• I would like to attend the Hail the Ale Beer festival CLUB NAME AND ADDRESS: ______________________________

• I will attend on my own

■

• I would like to bring colleagues _____________________________________________

_____________________________________________

CONTACT TELEPHONE NUMBER: _____________________________

EMAIL ADDRESS: ____________________________________

■

Up to 3 ____ 3 - 5 ____ Other (please state) ____

SEND COMPLETED FORM TO CLUB MIRROR: BY FAX: 01753 272021 BY POST: Beer Festival 2015, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX BY EMAIL: info@clubmirror.com CALL: 01753 272022 < CLUB MIRROR 21

A WORD FROM MARSTON’S

The Golden Link fromlager to ale In the last few years, real ale has been making a real comeback. Bucking the trend of falling beer and lager sales everywhere, real ale sales are growing steadily. Here Marston’s shares advice along with details on its Golden ales.

uilding a strong cask ale range in your club can seem over whelming but here are a few tips to help you make the best decision for your bar. Jim Blythe, Marston’s Beer Quality Technician explains: “Building your range is important. While most cask ale drinkers prefer quality to choice – they’d rather have less choice if it means better beer – you need to have at least two cask beers on offer, ideally three, and eventually with one or two guests for variety. You should start with choosing two or three beers with strong well known and trusted names to make available permanently. From there this will allow you to then add to your range with guest beers throughout the year.

22 CLUB MIRROR

Have you turned gold yet? Golden or blonde ale is the UK’s fastest growing beer variety, having lured increasing numbers of drinkers away from the dominant and heavily promoted lager brands. Now that sales of golden ale are soaring many brewers are seeing this beer style as the stepping stone for younger drinkers to make that switch from lager to ale. For instance, Martin Williams, steward at the St John’s Club in Kidderminster, has always focused developing a strong range and is now benefiting from this new trend: “We always give our members a sample of anything new, so they know what it tastes like, especially the guest beers we put on at the weekends. Recently we’ve noticed younger members are drinking more golden and lower strength cask ales.” Make sure you are not missing out on this sales opportunity and take the new season as the chance to review your range of beers to include some lighter, more refreshing ales that have more zesty and citrus hop characters. At Marston’s we’re seeing the lager drinkers switching to two of our new golden beers; Marston’s New World Pale Ale and Hobgoblin Gold. New World Gold Launched in April 2014, Marston’s New World Pale Ale is a 3.8% abv golden ale, brewed with lightly kilned pale malt and hopped with New World hops, Galaxy and Topaz that give the beer its signature character and burst of peach aroma. The beer is available in keg and cask so there is choice for the bar manager and the drinker - perhaps try the beer in cask to gauge reaction and then opt for the more permanent dispense on keg. Stockists even have the choice of different glassware depending on the method of dispense; the classic straight pint glass or the taller, slimmer Aspen glass for the lager or world beer purists. The other advantage of stocking a flavoursome

golden beer like New World Pale Ale means that despite its standard abv, it stands alongside its premium beer counterparts by still commanding a healthy retail price and, as a result, a great margin benefit. Gaynor Green, Marketing Manager for Marston’s said: “It’s this flexibility combined with a healthy margin benefit that means it is one of the fastest growing beers from the Marston’s portfolio. Reactions from New World Pale Ale stockists reveal that it sells through quickly, is a great alternative to premium lagers and is an easy, sessionable drink, with many switching to permanent stocking.” Go Gold with Attitude Of course the hidden treasure from Marston’s portfolio was unearthed in the Wychwood Brewery last summer. It’s as pure and precious as it’s forefather with the same in-your-face personality. Hobgoblin Gold at 4.5% abv is a combination of four hop varieties with an infusion of wheat and malted barley to create a golden beer with a huge hop punch. Chris Keating, Marketing Manager for Hobgoblin, Wychwood, Ringwood, and Brakspear Brands at Marstons Beer Company said: “Golden ales play an important role in recruiting younger drinkers to the ale category. The step from lager into golden ale is a relatively easy one to make in terms of flavour and colour but the refreshment factor of lighter ales is a major factor in consumers switching to a cask beer. “Hobgoblin is a recruiter brand appealing to a younger audience through the brands attitude and imagery. The introduction of Hobgoblin Gold has created a unique position, enabling recruitment with a refreshing golden beer whilst offering the same attitude and recruiter values as Hobgoblin beer.” He added: “The growth of golden ales offers the consumer choice at the point of purchase which is good for the category as a whole. To emphasise both the Hobgoblin and the golden style credentials we have released a sculpted hand pull to support the

retailer and feedback has been overwhelming. It’s this type of investment and differentiation that will support the continued growth of this category. “Hobgoblin Gold is one of the fastest growing golden ales in the market and attracting both lager and ale drinkers. Our expectations are high – the right brand, a great beer, and a growing market.” Need More Ideas? Marston’s guest ale programme offers a selection of 43 guest cask ales throughout 2015. Full of innovative styles and new ingredients they welcome back old favourites and introduce plenty of new and exciting beers. To help you strengthen your golden offer here are a few highlight from the Marston’s guest ale programme:

Golden ale highlights from the Marston’s guest ale programme • Help for Heroes 4.2%, available from April (6p per pint goes to Help for Heroes) • Banks’s Cereal Thriller 4% abv, available in May • Jenning’s Cocky Blonde 4% abv, available in June • Revisionist Juniper Pale Ale, 4.4% abv, available in June • Shipyard Independence 4.9% abv, available in July

CLUB MIRROR 23

BUILDING THE BUSINESS – REAL ALE

Real Ale Club of the Year

Andthewinneris...

Club Mirror magazine and CAMRA joined forces three years ago in the quest to find the best real ale clubs in the country. A tough job – but somebody has to do it! And the winner is... Wortley Men’s Club!

ortley Men’s Club, South Yorkshire, has beaten off competition from over 28,000 clubs nationwide to win the Real Ale Club of the Year Award The Real Ale Club of the Year Award is a partnership which sees the campaigning consumer group CAMRA and club industry stalwart Club Mirror come together to seek out the finest real ale clubs in the UK. Each year 12 Regional Winners are invited to Club Mirror’s Club Awards where they are honed down to four Super Round Winners who are welcomed on stage to receive a trophy. These four clubs are then visited by four judges before the ultimate winner is announced. Sean Ferris, competition judge and Publishing Director of Club Mirror and competition judge said: “The quality of real ale served in our Super Round winning clubs made it extremely challenging to decide on an overall winner. But what a happy position to be in. All serve top quality ale served in great condition – and all against the backdrop of a great atmosphere and welcoming surroundings. Ultimately though, there can be only one winner, and congratulations to Wortley Men’s Club.” The club was presented with its Award on 17 March

at the club, with local BBC TV, radio and media in attendance. CAMRA’s John Holland said: “Not only is it a

The founding of Wortley Men’s Club Wortley Hall It was an enlightened Earl from Wortley Hall who can be thanked for the stunning premises enjoyed by Wortley Men’s Club. The Hall became the seat of the Montagu family in 1670 and remained in the family for the next 280 years. Come the Second World War the Hall was being used as a base by the British Army. It was the then Earl who gave over his Library in Reading Room Lane to the village and Wortley Men’s club came into being. The Hall itself fell into disrepair and in the 1950s, a group of local trade union activists bought the hall, opening it as an educational and holiday centre. The Hall, which is now also a licensed venue for wedding and civil partnership ceremonies, featured in BBC2’s Great British Railway Journeys (series six, episode 12) with Michael Portillo who stayed at the venue and met with the general manager.

24 CLUB MIRROR

Ever doubted the value of entering Awards? A glance at Wortley Men’s Club’s facebook page could change your mind! Check them out at https://www.facebook.com/WortleyMensClub. Wortley Mens Club March 18 at 8:17pm If you want to visit the CAMRA National Club of the Year we have a date for your diary. Friday 17th of July is the start of our Beer Festival. Running over the weekend we will have 40 beers,10 Scrumpys, food stalls, live music, kids entertainers and a surprise or two all held in our car park. Further details will be posted as they are confirmed. Why not follow us then you don’t miss out... Wortley Mens Club March 16 at 9:18pm National Club of the Year Presentation in the Club tomorrow at 2pm! Fantastic way to kick off your St Patrick’s day celebrations! Wortley Mens Club March 16 at 9:01pm At Last we can shout it from the rooftops !!!! WORTLEY MEN’S CLUB has been chosen as CAMRA “NATIONAL “ CLUB OF THE YEAR !!! this is a fantastic effort from all involved with the club – Staff, Committee and most importantly Members. A Massive Thank You to Barnsley CAMRA and all officials that visited us. We are lucky to be surrounded by some excellent breweries and deal with other larger national companies. They all have the same standard of excellence and pride in their product. Where would we be without their hard work and commitment. THANK YOU.

beautiful period building, but the Steward’s commitment to quality real ale and the welcome you receive really is second to none. The club is free to visit for CAMRA members, but I think you would think

yourself extremely lucky to have this as your local club, and I can see why it remains as popular as ever with members as well proving a hit with competition judges.” Wortley Men’s Club is described in CAMRA’s Good Beer Guide 2015 as being ‘In the heart of this pretty village, surrounded by open countryside, the outside of the building is impressive, with traditional timber framing and a small beer garden. The opulent interior has ornate ceilings, a small bar area, a plush lounge and a large games room. The guest ale comes from a local brewery and a guest draught cider is always kept.’ Club Steward Nigel Pickering said: “We are overjoyed at receiving this award; it is beyond our expectations. We introduced cask beer in 1997 with one pump and we now have four pumps and one real

cider available. This year we will be holding our third annual Beer Festival, which will offer 40 beers and 10 ciders. We try to be active in the local community. We are part of a small village and hold events in conjunction with the local businesses and church – most recently a Brass Band Competition – and we have also raised money for the Yorkshire Air Ambulance through our Beer Festival.” The club has also achieved Cask Marque accreditation which was announced in March. • Congratulations also to the other Super Round winners and Finalists – Appleton Thorn Village Hall, Cheltenham Motor Club and Poole Ex-Servicemans (RBL) Club.

CALL TO ACTION Real Ale Club of the Year entries www.camra.org/uk/cotynominations DEADLINE: 1 May, 2015 Club Awards 2015 entries Turn to page 28 DEADLINE - 12 June, 2015 CLUB MIRROR 25

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CLUB AWARDS 2015

Your industry 26 November, Palace Hotel, Manchester The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs. IT COULD BE YOU Do you think you could be a finalist? Do you have what it takes to beat the best and stand out from the rest? Does your club have/do THREE OR MORE of the following? • A turnover of £100,000 or more? • Provide regular entertainment? • Provide a good range of beers and spirits? • Have a popular food menu? • Have a thriving junior section? • Encourage new members? • Keep up-to-date with the latest drinks on the market? • Have a sports team(s)? • Play an important role at the heart of the community?

NEEDS YOU The Club Awards are back. And we want you to enter! If you agreed with three or more of these statements then you could be a finalist! WHY ENTER? Clubs use their success to: • Raise the club’s profile • Gain coverage in the local press and media • Encourage new members • Thank members for their support • Demonstrate that the club is spending members’ money wisely Finalists will enjoy: • A free ticket to the Gala Dinner and Awards ceremony (on 26 November, Manchester) • Three-course Gala Dinner • Entertainment from a celebrity host • Dancing/after dinner entertainment • Certificate for all finalists • Award for category winners • Inclusion in the Club Mirror Hall of Fame • Coverage in Club Mirror Magazine

So what are you waiting for? Fill in the form opposite, email us, fax us or enter online at www.clubmirror.com We look forward to your entry!

DEADLINE: JUNE 12, 2015 – Tel: 01753 272022; To enter online visit www.clubmirror.com 28 CLUB MIRROR

CLUB AWARDS 2015

IS THIS YOU? Are you proud of your teamwork?

Are you proud of your bar team?

EXPRESS ENTRY FORM

THE CLUB AWARDS THREE QUESTIONS AND YOU COULD BE ON YOUR WAY TO THE CLUB AWARDS 2015 26 November, Palace Hotel, Manchester 1. Number of members: ____________________________________________

2. Year founded: _______________________________________________

3. Club Turnover (if known / approximate) ___________________________________ Are you proud of your catering?

Are you proud of your club?

Are you proud of your entertainment?

Are you proud of your management?

Then you should enter the Awards

WHICH CATEGORIES WOULD YOU LIKE TO BE CONSIDERED FOR? (Please tick as many/few boxes as you wish).

■ Bar Manager/Bar Steward of the Year ■ Best Business Initiative of the Year ■ Best Turnaround Club of the Year ■ Bowls Club of the Year ■ CAMRA Real Ale Club of the Year* ■ Catering Club of the Year ■ Charity Club of the Year ■ Committee of the Year ■ Community Club of the Year ■ Cricket Club of the Year ■ Darts Club of the Year ■ Entertainment Club of the Year ■ Football Club of the Year ■ Golf Club of the Year ■ Green Club of the Year

■ Grounds Team of the Year ■ Manager/Secretary of the Year ■ Marketing Club of the Year ■ Membership Club of the Year ■ Most Innovative Club of the Year ■ Refurbishment Club of the Year ■ Rugby Club of the Year ■ Sports and Fitness Club of the Year ■ Sports and Fitness Chain of the Year ■ Sports and Social Club of the Year ■ Student Union of the Year ■ Tennis Club of the Year ■ Traditional Club of the Year ■ Website of the Year ■ King of Clubs

*Different deadlines apply

Fax: 01753 272021; Email: info@clubmirror.com To enter online visit www.clubmirror.com

> CLUB MIRROR 29

CLUB AWARDS 2015

EXPRESS ENTRY FORM

THE CLUB AWARDS Just fill in your club details on this page and let us know which categories you’d like to be considered for (turn to previous page). We’ll then give you a call – simple as that! Your Name: ___________________________________________ Job title/role: __________________________________________ Club Name: ___________________________________________ Address: ____________________________________________ _________________________________________________ _________________________________________________ ______________________________ Post code: _____________ CONTACT TELEPHONE NUMBERS: Daytime: ____________________________________________ Evening: _____________________________________________ Mobile: _____________________________________________ Best times to call you: _____________________________________ Email address: _________________________________________

DEADLINE: JUNE 12, 2015 SEND IN YOUR ENTRY NOW. HERE’S HOW: BY POST:

Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

BY EMAIL:

Email your details to info@clubmirror.com

BY PHONE:

Call in your details to 01753 272022

BY FAX:

Fax this page to 01753 272021

ONLINE:

www.clubmirror.com <

30 CLUB MIRROR

LIVE SPORTING FIXTURES FROM

TCH

A ONE TO W

Sunday April 5, 3.15pm – BT Sport 1 HD

European Rugby Champions Cup Quarter-Final: Racing Metro 92 v Saracens A weekend of top rugby union action with four massive quarter-finals from the European Champions Cup. This tie will see Saracens heading to Paris to take on a big-spending Racing Metro side with plenty of international talent in their squad, not least Ireland No.10 Johnny Sexton. Sarries will have to keep up the pressure on the Irishman in order to prosper here.

The best of Sports4Bars.com looks ahead to the key live sporting fixtures coming to your screens this month, including the Crabbie’s Grand National and Chelsea v Manchester United. Bahrain Grand Prix: Sky Sports F1 HD, Sunday April 19

NDS

RECOMME

Saturday April 4, 12.45pm BT Sport 1 HD

Thursday April 9, 7pm – Sky Sports 4 HD

Golf: The Masters The first Major of the season gets underway in Augusta as the world’s top players battle it out for the honour of wearing the famous green jacket. Bubba Watson was the most recent recipient of the garment, securing a three-shot victory in 2014, to join the ranks of previous Masters winners which include Tiger Woods, Seve Ballesteros, Gary Player and Jack Nicklaus. Among the contenders for glory this year will be golf ’s hottest property Rory McIlroy, a four-time Major champion who will be looking to win his first Masters this time around.

Football: Barclays Premier League – Arsenal v Liverpool A Saturday lunchtime game between two sides focused on securing a top-four spot by the end of the season. Saturday April 4, 3.15pm BT Sport 1 HD

Rugby Union: European Rugby Champions Cup Quarter-Final – Leinster v Bath The prestigious competition reaches the quarter-final stage as Leinster host Bath at the Aviva Stadium in Dublin. Saturday April 4, 5.40pm Sky Sports 2 HD

ATCH

ONE TO W

Saturday April 11, 4pm – Channel 4

Horse Racing: The Crabbie’s Grand National An iconic race which heralds a stampede to betting shops by once-a-year punters, the Crabbie’s Grand National is sure to serve up plenty of drama and sporting thrills as the horses head over the 30 forbidding fences, including the infamous Becher’s Brook. Last year saw Pineau de Re, a 25/1 shot ridden by Leighton Aspell and trained by Richard Newland, become the sixth French-bred horse to win the National. Out of the 40 starters, 18 horses completed the course.

32 CLUB MIRROR

Rugby Union: European Rugby Champions Cup Quarter-Final – Clermont Auvergne v Northampton Saints Another top European game as Saints travel to France to take on Clermont Auvergne who topped their pool in the group stages. Sunday April 5, 3.15pm Sky Sports 2 HD

Rugby Union: European Rugby Champions Cup Quarter-Final – Toulon v Wasps A huge game for Wasps as they take on a mighty, star-studded Toulon

side. The French club are in search of a third successive title and looked to be in good form during the group stages of the competition. Sunday April 5, 3.15pm BT Sport 1 HD

Rugby Union: European Rugby Champions Cup Quarter-Final – Racing Metro 92 v Saracens The last quarter-final of the weekend as Saracens travel to Paris to take on a Racing Metro side expertly marshalled by Ireland flyhalf Johnny Sexton Sunday April 5, 4pm Sky Sports 1 HD

Football: Barclays Premier League – Sunderland v Newcastle United The Tyneside derby is sure to be another passionate affair with the Magpies eager to gain revenge for the dramatic defeat they suffered against the same opponents back in December. Sunday April 5, 4pm Sky Sports 1 HD

Football: FA Cup Quarter-Final Replay – Blackburn Rovers v Liverpool Rovers held Liverpool to a nil-all draw at Anfield in March and will enjoy having another crack at the Premier League side in what should be an enthralling tie.

April’s Live Sport on TV Chelsea v Manchester United: Sky Sports 1 HD, Saturday, April 18

ALSO COMING UP... Saturday April 4, 12.15pm Sky Sports 1 HD

Football: League One – Swindon Town v MK Dons Saturday April 4, 5.30pm Sky Sports 1 HD

Football: Barclays Premier League - Chelsea v Stoke City Monday April 6, 12.30pm Sky Sports 1 HD

Football: Championship – Watford v Middlesbrough Monday April 6, 12.45pm BT Sport 1 HD

Football: Conference – Watford v Middlesbrough Thursday April 9, 7pm Sky Sports 4 HD

Monday April 13, 2pm Sky Sports 2 HD

Sunday April 19, 4pm Sky Sports F1 HD

Monday April 6, 8pm Sky Sports 1 HD

Golf: The Masters

International Cricket: West Indies v England – 1st Test

Formula 1: Bahrain Grand Prix

Football: Barclays Premier League – Crystal Palace v Manchester City

The Augusta National Club hosts the first Major of the year as Bubba Watson aims to defend the title won in such style last year. Friday April 10, 7.45pm BT Sport 1 HD

Rugby Union: Aviva Premiership – Newcastle Falcons v Bath Rugby Friday night rugby action from the North East as Newcastle Falcons take on one of the Premiership pacesetters . Saturday April 11, 4pm Channel 4

England may have endured a dismal World Cup recently but will expect to be highly competitive in the Test arena. Saturday April 18, 5.20pm BBC1

Football: FA Cup Semi-Final – Reading v Arsenal Championship club Reading have reached the last four of the FA Cup for the first time since 1927 and will be underdogs against holders Arsenal.

Mercedes enjoyed a 1-2 finish in the 2014 edition of this race, Lewis Hamilton just holding off the challenge of Nico Rosberg. Saturday April 25, 12.45pm BT Sport 1 HD

Football: Barclays Premier League – Southampton v Tottenham Saints have been in fine form this season and would dearly love to secure a Champions League spot after all their hard work. Saturday April 25, 3.15pm BT Sport 1 HD

Tuesday April 7, 12.30pm Sky Sports 1 HD

Football: Championship – Watford v Middlesbrough Saturday April 11, 12.45pm BT Sport 1 HD

Football: Barclays Premier League – Swansea City v Everton Saturday April 11, 3.15pm BT Sport 1 HD

Rugby Union: Aviva Premiership – Saracens v Leicester Tigers

Horse Racing: The Crabbie’s Grand National

Saturday April 18, 5.30pm Sky Sports 1 HD

Rugby Union: Aviva Premiership – Northampton Saints v Saracens

Epic action from Aintree as the world’s most famous steeplechase takes place around the iconic course. This is the most valuable jump race in Europe with a prize fund of £1 million.

Football: Barclays Premier League – Chelsea v Manchester United

Sunday April 12, 1.30pm Sky Sports 1 HD

This is certain to be a fascinating encounter between two sides with plenty of history between them and two illustrious managers.

Most pundits expect these two sides to contest the Aviva Premiership Final in May, so this will be a match that neither side will want to lose. Expect plenty of tries from two very exciting backlines.

Sunday April 19, 4pm BT Sport 1 HD

Wednesday April 29, 7.45pm Sky Sports 1 HD

Rugby Union: Aviva Premiership – Bath v London Irish

Football: FA Cup Semi-Final – Aston Villa v Liverpool or Blackburn Rovers

Football: Barclays Premier League – Leicester City v Chelsea

Sunday April 12, 4pm Sky Sports 1 HD

Football: Barclays Premier League – Manchester United v Manchester City A match that will draw a huge global audience as Manchester divides into its red and light blue factions for an afternoon of captivating football from two illustrious sides.

Can Aston Villa put their disappointing league form behind them and win a place in the final at Wembley?

A rare midweek Barclays Premier League tie as lowly Leicester City host pacesetters Chelsea. A tough challenge for the relegationthreatened Foxes.

Football: Barclays Premier League – QPR v Chelsea Friday April 24, 7.45pm BT Sport 1 HD

www.Sports4Bars.com < CLUB MIRROR 33

CLUB AWARDS – RUGBY CLUB OF THE YEAR

TV opportunity for our rugby readers

Fancy getting on TV? Then now’s your chance! BT Sport and Club Mirror are inviting rugby clubs to enter the Rugby Club of the Year Awards and to join them in the studios for the filming of Rugby Tonight! T Sport, sponsor of Club Mirror’s Rugby Club of the Year Awards, is rightly proud of its rugby credentials. And that’s why we’re delighted to invite this year’s Rugby Club of the Year entrants to take part in Rugby Tonight at BT Sport’s state-of-the-art studios in London’s Olympic Park. Rugby Tonight goes out live every Monday night on BT Sport. Last year’s joint winners, Northern Football Club and Darlington Mowden Park RFC, have already enjoyed their 15 minutes of fame and are encouraging other clubs to join in the fun. “It’s a real eye-opener to look behind the scenes and see what goes on,” said Steve Effingham, house chairman of Darlington Mowden Park RFC. “I even took our Club Awards trophy along and put it in pride of place on the bar which was

Steve Errington of Darlington Mowden Park RFC shows Matt Dawson the ‘Rugby Club of the Year’ trophy. great as it’s a superb advert for Mowden Park and what we’ve achieved over the last few years. I’d definitely recommend the experience to other rugby clubs who might be thinking of trying to get on the programme.” “It was a brilliant experience,” says David Giles, general manager of Northern FC. “It’s pretty incredible being inches away from the likes of Ben Kay and Brian O’Driscoll and all of the presenters just seemed like nice guys who were happy to chat to fellow rugby people and have their photos taken with us.” For your chance to join in the excitement, just enter your club for Rugby Club of the Year (see form opposite). From large operations to smaller community rugby clubs, you could be one of our winners.

STOP PRESS...

David Giles, general manager of Northern FC, chats on-air to Sarra Elgan Easterby.

34 CLUB MIRROR

Rugby Clubs – you can also enter other Awards categories. Turn to page 28 for the full list of opportunities.

ENTRY FORM:

CLUB AWARDS 2015 Deadline for entries: 12 June When: 26 November. Where: Palace Hotel, Manchester

Stop press... Rugby Clubs can also enter other categories. Turn to page 28 for the full list of opportunities.

IS THIS YOU? Are you proud of your teamwork?

Are you encouraging new players? Are you proud of your members?

Please enter my rugby club for the 2015 Club Awards. Name: _______________________________ Job title: ______________________________ Club Name: ____________________________

Are you proud of your clubhouse?

Address: ______________________________ __________________________________ __________________ Post code: __________

Are you proud of your catering?

Contact tel nos: __________________________ Email address: __________________________ Please send this entry form and any supporting documentation (e.g: details of the club, any photos, local press coverage, testimonials, flyers, menus) to Club Rugby magazine. BY EMAIL: info@clubmirror.com BY FAX: 01753 272021 BY POST: Club Awards 2015, Club Rugby Magazine, ACP, Gainsborough House, 59/60 Thames Street, Windsor, Berks SL4 1TX t. 01753 272022

Are you proud of your management?

If you can answer yes to any of these questions, then we want to hear from you.

DEADLINE: JUNE 12, 2015 â&#x20AC;&#x201C; Tel: 01753 272022 Fax: 01753 272021

< CLUB RUGBY 35

Donâ&#x20AC;&#x2122;t miss live FA Cup action on BT Sport. Up to 24 exclusively live games, plus the final from Wembley.

To get BT Sport call 0800 678 1061 or visit btsportbusiness.com

BUILDING THE BUSINESS – WEDDINGS

The wedding planner Weddings are good news for the happy couple. They’re also good news for the club coffers.

he average cost of a UK wedding is now over £18,000 according to a survey. The survey of over 1,000 couples found that over 20% of couples were taking out loans and credit cards to fund the day, and one in nine newlyweds admitted to almost breaking up over their strained wedding finances. As a result, says the survey, modern couples planning to get hitched are becoming more thrifty than ever before – from home-produced invitations and wedding favours, to baking their own cakes. And, of course, finding more cost-friendly venues for the reception – and indeed the wedding itself. All of this is good news for those clubs willing and able to step into the brink. Since the 1994 Marriage Act declared that licensed venues could hold weddings, the opportunity to provide all aspects of the event – from hen and stag do’s to the reception and the wedding itself – has proved an attractive prospect for club revenue streams.

FEES, FORMS AND APPLICATIONS License fees vary across the country, as you’d expect, and there are numerous regional variations. Rules laid down by the Registrar General, however, form the backbone of regulations across England, Wales and Scotland. (For variants to Scottish guidelines, visit http://www.groscotland.gov.uk/files1/ registration/approval-of-placesguidance. pdf). The application is, of course, only part of the process. Is your club geared up to leading the bride and groom effortlessly up the aisle, or is it more a question of up the garden path? Can you have your wedding-cake and eat it. THE WEDDING LIST The following list poses questions that the wedding planners will be asking when they visit their venues of choice. Obvious as the questions may seem, your visitors will be reassured when you have the answers at your finger tips, or presented in a professional-looking Wedding Pack.

FOOD AND DRINK • What is the maximum amount of guests allowed? • Do they need to bring in their own caterer? • Can they bring in their own wine/champagne? If so, is there a corkage charge? • What time can the club stay open until? • How many staff would be needed on the day? • Is there a single point of contact at the club who will take responsibility for the event?

CLUB MIRROR 37

BUILDING THE BUSINESS – WEDDINGS VENUE DETAILS • Will they have exclusive use of the venue? • Is there a safe place for storing presents? • Is there a room the bride can use to get changed? • Confirmation of public liability insurance. • Is there the opportunity to see how the venue looks dressed up for another wedding first? • Are candles allowed? • Is there a reasonable rain-proof smoking area outside? OTHER SERVICES • Can you recommend/book a cake specialist? • Can you recommend/book a photographer? • Can you recommend/book a car hire service? • Can you recommend/book flowers? • Can you recommend/ book a registrar (if needed/ appropriate)? • Can you recommend/book entertainment/band etc for the afternoon/evening festivities? • Can you recommend/book a toastmaster/Master of Ceremonies if required?

TOP PICKS FOR THE FIRST DANCE Top picks for that all important first dance include... A Groovy Kind Of Love - Phil Collins Amazed - Lonestar A Moment Like This - Leona Lewis Angels - Robbie Williams Can’t Take My Eyes Off You - Andy Williams Can You Feel The Love Tonight - Elton John Close To You - Carpenters Come What May - Nicola Kidman & Ewan McGregor Crazy For You - Madonna Dream A Little Dream of Me - The Beautiful South Endless Love - Diana Ross and Lionel Ritchie Eternal Flame - The Bangles Evergreen - Will Young

Love Is All Around - Wet Wet Wet

Everything I Do - Bryan Adams

More Than Words - Extreme

Fly Me To The Moon - Frank Sinatra

My Girl - The Temptations

ACCOMMODATION • Can you organise any special rates with local hotels?

From This Moment On - Shania Twain

She - Elvis Costello

Get Here - Oleta Adams

She’s The One - Robbie Williams

Have I Told You Lately? - Rod Stewart

Show Me Heaven - Maria McKee

GENERAL • Are the parking facilities adequate? • Can people leave cars overnight? • Can children be catered for?

Hero - Enrique Iglesias

Take My Breath Away - Berlin

How Deep Is Your Love - Take That

The Scientist - Coldplay

How Sweet It Is (To Be Loved By You) - James Taylor

The Way You Look Tonight - Frank Sinatra

I Don’t Want To Miss A Thing - Aerosmith

Three Times A Lady - Commodores

FINANCE AND WHAT’S INCLUDED • Is VAT included in prices quoted? • Are staff included in the costs? • What is the policy on postponement/ cancellation?

It Had To Be You - Harry Connick Jr

Truly Madly Deeply - Savage Garden

I Will Always Love You - Whitney Houston

Unforgettable - Nat King Cole

Let There Be Love - Frank Sinatra

Up Where We Belong - Joe Cocker & Jennifer Warnes

Love and Marriage - Frank Sinatra

We’ve Only Just Begun - Carpenters

38 CLUB MIRROR

WEDDING ETIQUETTE To ensure the couple – and the respective mother in laws – are happy and confident, let them know how much research you’ve done. Why not provide a fact sheet along the following lines: CHOOSING THE MONTH Married when the year is new, he’ll be loving, kind and true. When February birds do mate, you wed nor dread your fate. If you wed when March winds blow, joy and sorrow both you’ll know. Marry in April when you can, Joy for Maiden and for Man. Marry in the month of May, and you’ll surely rue the day. Marry when June roses grow, over land and sea you’ll go. Those who in July do wed, must labour for their daily bred. Whoever wed in August be, many a change is sure to see Marry in September’s shrine, your living will be rich and fine. If in October you do marry, love will come but riches tarry. If you wed in bleak November, only joys will come, remember. When December snows fall fast, marry and true love will last.

THE COUPLE’S FIRST PURCHASE • The first person to buy a new item after the wedding is said to become the dominant partner. Many brides arrange to buy a small item from the chief bridesmaid immediately after the ceremony.

FLOWERS If you’re decorating the club with flowers, check out this list of what flowers are supposed to represent: Orange blossom – purity and chastity Peonies – shame Azaleas – temperance Roses – love Snowdrops – hope Red and white flower combination – blood and bandages Lilies – to some majesty, to others death.

ON THE WAY TO THE WEDDING • Bride: a last look in the mirror brings good luck. Returning to the mirror once the journey begins, bad luck. • Seeing a chimney sweep is though to bring good luck (you may have to hire one). • Other good luck omens: include lambs, toads, spiders, black cats and rainbows. • Bad luck omens: seeing an open grave, a pig, a lizard, or hearing a cockerel crow after dawn. Monks and nuns (because they are associated with poverty and chastity). • In Scotland one popular custom was for the bride to ‘walk with the sun’, walking from east to west on the south side of the church and then continue walking around the church three times.

SOMETHING OLD, SOMETHING NEW... Something old, something new Something borrowed, something blue And a silver sixpence in your shoe • The Victorian rhyme echoes far older customs. ‘Something old’ represents friends; ‘something new’ is the newlyweds’ happy and prosperous future;. ‘something borrowed’ is often a valued item lent by the bride’s family (to be returned to ensure good luck!) • Traditionally this was old garter which given to the bride by a happily married woman in the hope that her happiness in marriage would be passed on to the new bride. The ‘silver sixpence in your shoe’ was to ensure wealth in the couples married life. Today a penny is often substituted.

THE WEDDING DRESS It is unlucky for: • The bride to make her own wedding dress • The groom to see the bride in her wedding dress until she arrives at the ceremony • The bride to wear her entire outfit before the wedding day.

WEDDING DRESS COLOUR White symbolising maidenhood, a tradition begun in the sixteenth century, was boosted by Queen Victoria who married in white instead of the traditional Royal bride’s silver. Before the white dress, anything went. But be warned. According to tradition: Married in White, you have chosen right, Married in Blue, your love will always be true, Married in Pearl, you will live in a whirl, Married in Brown, you will live in town, Married in Red, you will wish yourself dead, Married in Yellow, ashamed of your fellow, Married in Green*, ashamed to be seen, Married in Pink, your spirit will sink, Married in Grey, you will go far away, Married in Black, you will wish yourself back.

THE WEDDING CAKE • Cutting the cake together symbolises the couple’s shared future. Early cakes were flat and round and contained fruit and nuts, symbolising fertility. • In Yorkshire a plate holding wedding cake was thrown out of the window as the bride returned to her parental home after the wedding. If the plate broke she would enjoy a happy future with her husband. If the plate remained intact her future would be grim. • The top tier of the cake is often kept by couples for the christening of their first child.

BOUQUET • After the reception the bride throws her bouquet back over her shoulder to unmarried female guests. The one who catches the bouquet will be the next to marry The groom removes the bride’s garter and throws it over his shoulder toward the unmarried male guests, for the same reasons.

SHOES • Tying shoes to the back of the newlyweds’ car evolved from a Tudor custom when guests threw shoes at the couple. It was considered lucky if they or their carriage were hit. • A Tudor bride’s father would give the groom a pair of the bride’s shoes, symbolising the passing on of responsibility for the daughter. The groom then tapped the bride on the forehead with one of these shoes to assert his dominance. • Shoes were originally thrown by the bride over her shoulder (see above) apparently towards her unmarried friends but probably aiming at her father!

THE BEST MAN • It is the best man’s duty to protect the groom from bad luck. He must ensure that once the groom has began his journey to the church he does not return for any reason. He must arrange for the groom to carry a small mascot or charm in his pocket on the wedding day.

*A green dress is thought to be unlucky unless the bride is Irish. A ‘green gown’ was associated with promiscuity, the green staining being due to rolling in grassy fields!

< CLUB MIRROR 39

Sky Sports brings so much to the table Coming up on

Burnley v Arsenal Barclays Premier League Saturday 11 April

Derby County v Brentford Sky Bet Championship Saturday 11 April

QPR v Chelsea Barclays Premier League Sunday 12 April

Man Utd v Man City Barclays Premier League Sunday 12 April

Liverpool v Newcastle Barclays Premier League Monday 13 April

Norwich v Middlesbrough Sky Bet Championship Friday 17 April

Chelsea v Man Utd Barclays Premier League Saturday 18 April

Man City v West Ham Barclays Premier League Sunday 19 April

The Masters Golf Thursday 9 April – Sunday 12 April

Kings XI Punjab v Rajasthan Royals Indian Premier League Friday 10 April

Kolkata Knight Riders v Bangalore Royal Challengers Indian Premier League Saturday 11 April

FORMULA 1 CHINESE GRAND PRIX Sunday 12 April

ATP Monte-Carlo Rolex Masters Sunday 12 April – Sunday 19 April

Wigan Warriors v Warrington Wolves Super League Thursday 16 April

St Helens v Leeds Rhinos Super League Friday 17 April

FORMULA 1: GULF AIR BAHRAIN GRAND PRIX Sunday 19 April

Call 08442 411 311

for the best package for your business The F1 Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula One group company. All rights reserved. Number of events quoted is total shown on Sky Sports from 2014/2015 season as a whole. Scheduling may be subject to change. Terms apply. Calls to Sky cost up to 5.1p per minute (plus 15.97p connection fee) for BT customers. Calls from other providers may vary. Correct at time of supply: 24/03/2015

CIU’S BEER & TRADES EXHIBITION

CIUclubsheadto Blackpool This year’s CIU Beer & Trades Exhibition will give CIU clubs the chance to meet key suppliers and network with Union members from all over the country.

aking place the day before the 2015 Annual Meeting, the CIU’s 24th Beer & Trades Exhibition provides a great opportunity for club delegates to attend a free trade show which is specifically targeted at the needs of CIU clubs. With the change to a bigger venue – the Norbreck Castle Hotel’s Norcalympia room – the organisers have been able to plan a bigger, better event with an expanded programme of activities laid on by the exhibitors as they aim to show clubs how they can help boost income and save money on running costs. Representatives from many of the Union’s Preferred Suppliers will be on hand to answer any questions that delegates may have about their products and services, as well as give business-boosting advice, making this a valuable occasion for club officials. So, whether it’s information on boosting bar

profits, the latest cellar management and bar technology, having a go on the latest gaming machines, trying new products, getting financial and insurance advice, discussing ways of cutting your energy expenditure, or even just having a chat with the editorial team or a catch-up with friends and colleagues over a drink, there will be something of interest for everyone at the Exhibition.

REASONS TO VISIT THE CIU’S BEER AND TRADES EXHIBITION* • Find out what CIU’s National Accounts and club suppliers are up to and what impact they could have on your club • Seek legal advice • See what’s new in entertainment • Learn about sporting opportunities • Share your latest news and events with the team • Network with other clubs

WHO’S EXHIBITING? Aon Ace Furniture Avensure Blackpool AV BOC Booker Club Control Carlsberg UK CAMRA

Chemisphere Co-operative Bank Club Journal Dransfields Dunlop Heywood Heineken Red Tooth Sky Sports Smart Energy

Friday 10 April, 1-5pm Norcalympia, Norbreck Castle Hotel, Blackpool * Exclusive to CIU clubs. For details of how to join the CIU visit www.wmciu.org.uk

42 CLUB MIRROR

WIN! £500 FOR YOUR CLUB!

STOP PRESS

CIU clubs are invited to take part in the 2015 Dransfields/CIU National Quiz. With FREE entry, the victorious team will win £500 for their club. Second prize is £200, third prize £100. TIME: 1pm DATE: April 11 VENUE: Norbreck Castle Hotel, Blackpool HOW TO ENTER Clubs can enter teams of four into the quiz. There are three ways to apply: 1. email sean@clubjournal.co.uk APPLICATION BY EMAIL – DEADLINE IS APRIL 9 2. Call in on 01753 272022 APPLICATION BY TELEPHONE – DEADLINE IS APRIL 9 3. Complete and post the form below. APPLICATION BY POST – DEADLINE IS APRIL 3

Join in Dransfields Bingo sessions at the show. And look out for spot prizes from other exhibitors during the day.

2015 CIU National Quiz Entry Form Entry options: You can send in the information requested on this form by email or telephone (details as above; deadline April 9) or by post using this form (deadline for postal applications is April 3). Name of Club: ___________________________________________________________________________ Address: _______________________________________________________________________________ ________________________________________________________________ Postcode: ______________ Contact name: _________________________________ Email: ____________________________________ Our team of four will be selected from the following (maximum six). Please give first names. ___________________________ ____________________________ __________________________ ___________________________

____________________________

__________________________

Secretary: ______________________________________________________________________________ Return to Sean Ferris, CIU Quiz, Club Journal, ACP, 59/60 Thames Street, Windsor, SL4 1TX < CLUB MIRROR 43

CLUB KITCHEN

Wedding feasts With wedding season underway and happy couples not quite so happy about their bank balances, clued-up clubs can help to reduce their outlay while maximising club revenues. Welcome to the Booker Value Wedding Buffet guide!

VALUE WEDDING BUFFET CL 100 (average) Buffet Sausage Rolls 1.6kg (M575220) JR 90 Assorted Vegetarian Canapés 1.8kg (M917670) JR 50 Frozen Pizzapuffs 1kg (M047855) 27 Golden Crumb Stuffed Jalapeno Peppers 1kg (M122579) 75 UM Indian Platter Party Piece 1.35kg (M135802) CL 100 Barbecue Chicken Wings 2.5kg (M121818) CL 24 Buffet Pork Pies (M101318) CL 24 Quiche Lorraine 1.27kg (M146612) CL Coleslaw 2kg (M574624) Florette Mixed 500g (M629300) FF Cherry Tomatoes 800g (M127325) FF Cucumber x 2 (M111592)

Cost per serving – £2.62 PREMIUM FORK BUFFET Charcuterie Platter 55 Campofrio Selection Pepperoni 250g (M134233) 50 Campofrio Selection Chorizo 250g (M165196) 12 Campofrio Sliced Peppered German Salami 80g (M150705) Chef’s Larder Honey Roast Ham Joint (M139924) 20 Campofrio Selection Prosciutto di Parma 250g (M165215) Chefs Larder Premium Caramelised Red Onion Chutney 1.1ltr (M138538)

Chefs Larder Premium Apple & Real Ale Chutney 1.1ltr (M138535) 100 Chef’s Larder 100 Petit Pain (M176689) 120 Flora Original Portions 120x10g (M378410) Delizia Sun Dried Tomatoes 2950g (M117008)

44 CLUB MIRROR Honey Baked Goats Cheese

Chefs Larder Premium Pitted Kalamata Olives 830g (M165953) 500 Florette Crispy Salad 500g (M629340)

Cost per serving – £2.62

Chicken Wings of Fire CL 50 Chicken Wings of Fire 2.5kg (M121858) 30 Salad Tomatoes 6kg (M097165) Florette Crispy Salad 500g (M629340) Compsey Creamery Set Soured Cream 2kg (M071215) Knorr Barbeque Sauce 2.2L (M142374)

Cost per serving – £2.67 Tomato Bread with Prosciutto di Parma CL 30 Part Baked Half Baguettes (M612531) Maggi Rich & Rustic Tomato Sauce 800g (M743130) 20 Campofrio Selection Prosciutto di Parma 250g (M165215)

Cost per serving – £0.71 Smoky Paprika Peppers (4 portions) Merchant Gourmet Chef’s Fire Roasted Red Peppers Whole 3kg (M106697) CL Paprika 430g (M129612) CL 75 Garlic Bread Slices (M147703) CL Premium Spicy Maple Chipotle BBQ Sauce 2.15 Litres (M143877)

Cost per serving – £0.65 CLUB KITCHEN CODES

INSTRUCTIONS 1. Toss the peppers in the paprika & marinade for 5 mins. 2. Toast the garlic bread slices as per the on pack instructions. 3. Warm 3 slices of pepper under the grill. 4. Serve a piece of pepper on each garlic bread slice and serve with the chipotle BBQ sauce

CL - Chef’s Larder CE - Chef Essentials FF - Farm Fresh JR - Jus-Rol

Smokey Texan Onion Rings CL 50 Battered Onion Rings 750g (M163538) Schwartz Grill Mates Smokey Texan Seasoning 340g (M144921) Florette Crispy Salad 500g (M629340) Chefs Larder Garlic Mayonnaise 2.5ltr (M097304) CL Barbecue Sauce 2.15kg (M114401) Chef’s Larder Salsa 2.15kg (M129906)

Cost per serving – £1.12

Chilli Cod & Prawn Bites Chilli Cod & Prawn Bites 1100g - 50g per portion (M186054) CL Chives 50g (M129587) FF Lemons x10 (M097149) Florette Crispy Salad 500g (M629340) Compsey Creamery Set Soured Cream 2kg (M071215)

Cost per serving – £0.60

INSTRUCTIONS 1. Cook the bites as per the on pack instructions. 2. Transfer onto a plate with the salad garnish, lemon wedge & soured cream sprinkled with chives. Loaded Skins 60 Bannisters Farm Baked Potato Dippers 1.5kg (M207791) CE Mild Grated White Cheese 2kg (M153117) Florette Crispy Salad 500g (M629340) CL Salsa 2.15kg (M129906)

Cost per serving – £1.28

FOR MORE INFORMATION For more information and menu ideas contact Booker. • t. 0845 60 12 999 • www.booker.co.uk

CLUB MIRROR 45

ASK THE EXPERTS – ACCESS

Makingyourclub mobility compliant While accounting for the access needs of people with disabilities is not a new requirement, it is nevertheless an issue that has gained significant momentum since the full implementation of the Disability Discrimination Act (DDA). Mick van der Stock, mobility manager from UK mobility and maintenance specialist, Pickerings, explores this important issue.

ith around 10 million disabled people in England, accounting for roughly 20 per cent of the population, it’s vital that clubs cater to the needs of staff and customers with disabilities. Ensuring your premises are equipped with adequate mobility solutions is not only vital in ensuring staff enjoy safe passage throughout your premises, but will also ensure you abide by DDA regulations, meaning you’re keeping what could be a potentially hefty fine at bay. It’s important to know exactly what measures are needed to ensure full legal compliance. At the same time, the DDA regulations have thrown into sharper focus the broader social responsibility to provide both easy and equal access to a product or service, including both access into and within the building. Bearing this in mind, it’s worth questioning what obligations the regulations place on your club and how you can ensure that you’re doing everything in your power to remain compliant – and avoid penalties. 1. Initial access Take a look at the club building – stairs and other obstacles may require a platform lift to aid wheelchair or other disabled access. For the most part, it’s worth imparting an element of common sense – what obvious obstacles are there preventing someone with limited mobility from accessing your premises? If there are entry routes which could prove tricky to navigate, then provide alternate access. You

46 CLUB MIRROR

should also provide accessible parking to those with limited physical mobility. 2. Internal access Once exterior challenges are addressed, interior changes in level – i.e. requirement to access an elevated floor – may restrict access to services. This means you’ll be required to install a mechanical device to solve the issue and remain compliant. This could include anything, dependent on the circumstances, from a fully installed lift, to a stair lift, or through-floor lift. 3. Signposting Whilst the main issue with internal access is installing the correct mechanical systems, it’s also crucial to ensure adequate information is provided. Details regarding lift location must be both written and tactile, not only for the awareness of physically disabled staff, but also for the needs of the visually impaired. 4. Stopping accuracy Accuracy is vital when it comes to mobility access, as just a few inches can make an entire area of a

building inaccessible. With mechanical devices, and in particular, lifts, the car must stop within very tight limits of the floor level to be considered DDA compliant and enable staff and customers to enjoy practical access. 5. Call buttons In order to meet the new regulatory requirements, lift buttons must be within certain specified heights on both the ground floor and landing areas in order to make them accessible for wheelchair users. Likewise, the buttons should be tactile, illuminated and emit an audible noise to confirm call acceptance. The call panel, call buttons and car walls should all have contrasting colours, to aid those with visual impairment.

CONTACT DETAILS For more information on Pickerings Lifts Mobility, Maintenance and Repair, please visit www.pickeringslifts.co.uk. t. 0113 252 2678 e. mobility@pickeringslifts.co.uk

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ASK THE EXPERTS – WEB REVIEWS

Google game-plan throws spotlight on websites Google recently made an announcement relating to its search engine algorithm. But what does this mean to the club website? Web experts Larrytech explain.

hile Google is seldom out of the headlines, we all know that it isn’t some omnipotent, all powerful, all knowing entity – there is in fact an algorithm that powers its search engine. Simply put for those not in the know, an algorithm is a step-by-step list of directions that need to be followed to solve a problem. In Google’s case, the problem is how to turn your search queries into page results relevant to you. The ‘relevant results’ part is what has made it the most popular search engine in the world. No one knows what the EXACT algorithm looks like, though general guidelines released by Google combined with real world testing and analysis from SEO practitioners means that it is possible to gain a strong understanding of what’s needed to rank in the search results. Earlier in February, straight from the horse’s mouth, Google announced a key alteration to the algorithm that will come into effect in late April; essentially, if your website is responsive and mobile friendly then it will be rewarded in search rankings, if not then it will be penalised. So what does this piece of news mean, and why should you care? If you are unsure of what the word ‘responsive’ has to do with a website, all it means is that it is tailored for different screen sizes. A responsive website is coded in such a way that it does not care if you are viewing it on a phone’s 5inch screen or a 50inch TV screen. For any clubs who have recently had a responsive design or development for their website then this piece doesn’t really apply to you, but gives some weight to your decision to invest in a responsive website that is a pleasure to use for existing members, and an enticing prospect for new members looking to join. Tip: To see if your club website is mobile friendly, go directly to www.google.co.uk/ webmasters/tools/mobile-friendly/ and enter in the website address (URL) For others, this piece of news provides a great opportunity to get your club’s website ‘house in order’ so to speak.

48 CLUB MIRROR

Why should a club have a responsive website? First and foremost, it would be ideal for it to be fit for purpose. You may have heard general dissatisfaction about your club website from members, perhaps with some more specific complaints such as: • The text/font is too small to read • I keep on clicking on the wrong button! • It takes forever to load/doesn’t load properly Having a responsively designed website will end these types of user frustration, and will make sure they don’t attribute these feelings directly to your club. Is a ‘responsive’ website essential for your club? The decision of whether to make your club website adhere to this new Google guideline depends on individual circumstances, as it may not seem entirely essential to the club’s running or operation. If your club’s website is primarily used as a simple reference point and marketing tool, then you could get away with not investing in a redevelopment in the short term, at the expense of getting pushed down in the search rankings. If it has functionality that is key to your offering and member satisfaction, such as a bespoke online booking system, then making sure it is accessible on different devices, could well be a higher priority for you. To get some insight into your club’s individual situation, and to also backup any decision for

redesign or redevelopment with some solid facts and evidence, it would be wise to delve into the analytics. Tip: Ask the person in charge of your club’s website to install Google Analytics. If it’s already installed, ask what proportion of the website’s visitors come from mobile and tablet devices. The proportion of a website’s visitors from mobile/tablet devices changes from industry to industry; for instance it is generally a lower figure in an enterprise/corporate setting. For club websites, you can expect the proportion to be higher (we have noted tablet usage being particularly high on some club websites we have dealt with). Again, until you see the figures for your club yourself, it is hard to be certain whether a responsive website should be considered a high priority. What we can be certain of is that Google considers it to be a crucial element of a website. And that serves as a reminder for all websites to get up to speed!

CONTACT DETAILS If your website is looking a bit tired and outdated and you’re after a brand spanking new site or, if you want to add more features or just want to discuss how your current site could be updated, please get in touch with Larrytech by email to sales@larrytech.com or call the team on 01892 888011.

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50 CLUB MIRROR

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CLUB MIRROR 51

CLASSIFIED

CLUB SERVICES EQUIPMENT

CELLAR EQUIPMENT

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FFor or advice advice 24/7 24/7 call: call: 008457 8457 3302 02 3302 02 w www.BOConline.co.uk ww.BOConline.co.uk The sstripe The tripe ssymbol ymbol aand nd tthe he lletters et ters BBOC OC aare re rregistered egistered ttrade rade m marks ark s ooff TThe he BBOC OC G Group roup LLimited. imited. BBoth oth BBOC OC LLimited imited aand nd TThe he BBOC OC G Group roup LLimited imited are a re members m embers of of The The Linde Linde Group, Group, the the parent parent company company of of which which is is Linde Linde AG. AG. Reproduction Reproduc tion without without permission permission is is strictly stric tly prohibited. prohibited. © BBOC OC LLimited imited 22013 013

52 CLUB MIRROR

CLASSIFIED

TO ADVERTISE PLEASE CALL

07789 870709

REFURBISHMENT

RECRUITMENT

CELLAR EQUIPMENT

EAST STANLEY WMC, Chester Road, STANLEY, Co Durham Tel No. 01207 232502

Invite applications for the position of club steward/ess. To start 27/6/2015. Applications to be made in writing along with a current CV and references to the Club Secretary at the above address. ÂŁ1,000 Bond required from the sucessful applicant. Closing date for applications Friday 6/3/2015. For further information contact the above tel number.

BAR MANAGER at Northampton Working Mens Club 56a Sheep Street, Northampton NN1 2LZ telephone: 01604 621350 To start asap. Applications with cv and references to be emailed to club secretary at secretarynwmc@unicomemail.co.uk Closing date for applications 22.03.15. 2 bedroom flat included if required. For further information please contact secretary on the above number. CLUB MRROR 53

CLASSIFIED

CLUB SERVICES REFURBISHMENT

GLASSWASHERS

CF/24 Leather Â£114.90 Leather RF/1U Â£45.90

TC/2B From Â£38.90 Wood Seat

WT/13 Â£59.90

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PO/7 Â£84.90

Ridge bases From Â£37.00

OF/7A Â£39.90

OF/3G Â£24.90

RF/16 From Â£45.90

CI/15D From Â£64.90

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•

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CLUB MIRROR 55

CLASSIFIED

CLUB SERVICES ENTERTAINMENT

ssk entertainment S U R R E Y

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56 CLUB MIRROR

A MEMBER OF

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CLUB MIRROR 57

CLASSIFIED

CLUB SERVICES

TO ADVERTISE PLEASE CALL

07789 870709

REFURBISHMENT

CF/24 Leather £114.90 Leather RF/1U £45.90

TC/2B From £38.90 Wood Seat

WT/13 £59.90

TC/1B From £34.90 Wood Seat

PO/7 £84.90

Ridge bases From £37.00

OF/7A £39.90

OF/3G £24.90

RF/16 From £45.90

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From £13.50

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58 CLUB MIRROR

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