Club Mirror - December 2013 by Alchemy Contract Publishing

SOCIAL

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ENTERTAINMENT

SPORTS

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FITNESS

clubmirror Club Awards 2013 issue

AT T H E H E A R T O F T H E C O M M U N I T Y

And the winners are... Club Awards results announced

BRANDS NEWS

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LEGAL EAGLE

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SPOTLIGHT ON WALES

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club mirror

DECEMBER 2013

AT THE HEART OF THE COMMUNITY

awards, events and calls to action

clubmirror SOCIAL

13 Club Mirror in action We Hailed the Ale and we Asked the Experts, at Club Mirror’s 5th annual Beer Festival and exclusive trade show.

ENTERTAINMENT

Club Awards 2013 issue

SPORTS

AND

FITNESS

AT T H E H E A R T O F T H E C O M M U N I T Y

31 And the winners are... For those of you who couldn’t be with us on 21 November this year, join us as we revisit a night of celebration at the 21st Club Awards. 32

Oh what a night

Welcome

Roll of Honour

Community Club of the Year

Student Union of the Year

CAMRA’s Real Ale Club of the Year in association with Club Mirror

Bar Manager/Steward of the Year

Catering Club of the Year

Golf Catering Club of the Year

Green Club of the Year

Turnaround Club of the Year

Marketing Club of the Year

Website of the Year

Charity Club of the Year

Cricket Club of the Year

Football Club of the Year

Rugby Club of the Year

Golf Club of the Year

Sports and Fitness Club of the Year

Bowling Club of the Year

Darts Club of the Year

Entertainment Club of the Year

Refurbishment Club of the Year

Business Initiative of the Year

Innovative Club of the Year

Traditional Club of the Year

Committee of the Year

Manager/Secretary of the Year

King of Clubs 2013

In their own words

And the winners are... Club Awards results announced

BRANDS NEWS

LEGAL EAGLE

SPOTLIGHT ON WALES

news, views and building your business 6 Club World Latest news, CIU election results and sports update.

8 Legal Eagle Latest updates on the Late Night Levy and Early Morning Restriction Orders.

10 Brands News Who’s doing what – and why.

22 Location Report This month we throw a spotlight on Wales – from RAFA to rugby clubs.

26 HQ Sports clubs prove resilient in the face of increasing costs, plus New Year’s resolutions – help or hindrance?

62 It’s Classified Club supporting suppliers are ready to take your call.

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clubmirror 3

LICENSING / GAMBLING / REGULATORY

email: info@popall.co.uk Nottingham Office 37 Stoney Street • The Lace Market • Nottingham • NG1 1LS • Tel: 0115 953 8500 London Office 88 Kingsway • London • WC2B 6AA • Tel: 020 7936 5869

www.popall.co.uk

The leading licensing practice in the UK

leader

THE NEW Congratulations to clubs all over the UK

Standard in

Water Boilers

Here we are in December with a solid year behind us, shored up and ready to leap into 2014 with high hopes – tempered as always with realism of course. Uncertainty still surrounds the impact of the Late Night Levy and Early Morning Restriction Orders (see this month’s Legal Eagle for the latest; pages 8-9), but good news comes from our friends at The Sport and Recreation Alliance, who report that clubs (sports clubs specifically in this instance) have been experiencing a 21% increase in adult memberships since 2011 (see page 26). Good news also abounds from last month’s 2013 Club Awards. The ingenuity and commitment of club officials and members was there for all to see. All of the clubs, gathered together under that one roof on that one night, proved yet again that clubs are pivotal to the social fabric of this country, providing a safe and welcoming environment in which to socialise, long after the local pub has sadly closed its doors for the last time. (The average age of the clubs who joined us on the night was over 100 years; if there’s a club equivalent of anti-wrinkle cream then these clubs are using it in bucket loads.) For those of you unable to join us at the 2013 Awards, we invite you to re-live the night ‘by proxy’ (see pages 31-61). Congratulations to each and every club reading this – Club Awards finalist or not – for always being there for your members and your communities. From all of us to all of you – here’s to a happy and healthy New Year.

clubmirror Editor Caroline Scoular

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IN THIS ISSUE...

Design David Foster

Variable temperature options

Editorial Nick Sellens Events Leigh-Anne Ogilvie, Jill Slingsby

Caroline Scoular

Sean Ferris

Nick Walton

Nick Sellens

Richard Kopplin

Lawrence Hardcastle

Hamish Maclean

Bob Newbold

Display Advertising Margaret Doherty

Countertop, wall mounted & front of house models

Circulation Jon Hardy Accounts Michael Jeffries, Pam Attrill Publishing Director Sean Ferris

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com;

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sean@clubmirror.com; info@clubmirror.com The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products.

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club world Alliance chief executive announces retirement Sport and Recreation Alliance chief executive Tim Lamb is to retire in February 2014. His decision to retire follows a programme of modernisation of the Alliance, the agreement by its board to a new strategic direction and the negotiation of a new, in-principle threeyear funding deal with Sport England. Mr Lamb, aged 60, steps down after eight years leading the Alliance, having joined from the England and Wales Cricket Board where he was Chief Executive. Alliance chair Andy Reed paid tribute to the work of the outgoing chief executive. “Tim has steered the organisation through some significant changes during his time here. His tenure has been marked by a real period of modernisation and increased professionalism, reflecting the needs of our broad and diverse membership,” said Mr Reed.

Box Steam Brewery’s new Sales Director Box Steam Brewery has announced the appointment of David Southway as Sales Director. Mr Southway joins the hand crafted real ale producer from Carlsberg UK where he was the Sales Director for the South & South West for eight years. “I am delighted to be joining Box Steam Brewery at such an important time in the company’s development,” said Mr Southway. “The plans for the brand in the UK are incredibly exciting and there is real potential for Box to flourish in the expanding hand crafted and real ale market.” Mr Southway’s career spans 30 years in the hospitality and drinks industry

clubmirror

CIU election results Club & Institute Union President George Dawson has been returned unopposed for another twoyear term, as has Vice-President John Tobin. Nominations for this year’s Presidential and National Executive elections closed on 14 October, 2013. The size of the National Executive has been reduced from 15 to 13. The combined Doncaster, Leeds, Wakefield and York City constituency will now only elect one member as will the Heavy Woollen, South Yorkshire and West Yorkshire electoral district. Durham and Cleveland constituency is the only remaining district to elect two members.

VAT jeopardy for clubs

BT wins UEFA rights

The Rank Group has applied to launch an appeal in the UK’s Supreme Court following the shock announcement that a Court of Appeal has upheld HMRC’s case against Rank regarding VAT on gaming machines. The litigation concerns claims for repayment of VAT paid on takings from gaming machines, operated under Part III of the Gaming Act 1968 and subject to VAT.

HMRC argued that Part III was not designed to distinguish between different types of machine but to distinguish between ‘more transparent’ games featuring a human agent, and ‘in which the machines enabled gaming to take place without any such human participation’. • Latest advice and bulletins on how this may affect club will go up on clubmirror.com/news.

Carlsberg UK trade shows

Heineken calls for cider duty to be crushed

Carlsberg UK attracted over 1,000 free-trade customers to its Christmas Trade Shows which took place in Birmingham, Bristol, Manchester, London and Leeds. Over 50 on-trade drinks and service suppliers were at the events, including Diageo, Bacardi, Kopparberg, Concha Y Toro, CPL Training and Cask Marque as well as partner regional brewers. “We’re the only national brewer operating our own trade shows and bringing out customers together to speak directly with our own suppliers,” said Paul Waller, Customer Service & Third Party Brands Director at Carlsberg UK. “Feedback on this year’s shows has been excellent and we hope that they demonstrate our on-going commitment to supporting the ontrade.”

HEINEKEN has called for the Chancellor to review UK cider duty. Speaking at a visit to HP Bulmer, Herefordshire, by Jean-François van Boxmee (Chairman of the Executive Board and CEO of HEINEKEN) and Alexis Nasard (President of Western Europe & Chief Marketing Officer) David Forde, UK Managing Director of HEINEKEN said: “The Government has long recognised the importance of the cider industry to the rural economy and we would ask the Chancellor to end the cider duty escalator, which is increased automatically by 2% above inflation each year. Since the escalator started in 2008, cider duty has increased by 49.8% and this is having a signifi-

From 2015/16 BT Sport is to be the new UK home of live UEFA Champions League and UEFA Europa League football, after a tender process in which BT won the exclusive live broadcast rights to all 350 matches from both tournaments. BT Sport subscribers will also be able to watch clips of the action afterwards on their mobile, tablet or laptop via the BT Sport app and www.btsport.com.

cant impact on the long-term sustainability of the cider sector. Ending the cider duty escalator will

John Petter, chief executive, BT Consumer, said: “BT Sport has already pledged to make UEFA Champions League and UEFA Europa League action far more accessible and affordable for customers. The addition of clips rights means that fans need not worry about missing any of the vital moments from matches.” • www.btplc.com

encourage us to invest further, innovate, sell more great ciders and safeguard rural jobs.”

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UK clubs celebrate success at Club Mirror’s 21st Club Awards Clubs across Britain have been recognised for the pivotal role they play in the community at this year’s prestigious Club Awards, held on 21 November at The Palace Hotel, Manchster. The Club Awards, now in their 21st year, are owned and run by Club Mirror which is celebrating its 45th year of publication. Finalists and winners in the 2013 Club Awards were singled out for excellence across 26 categories. “Against a backdrop of local pub closures and cheap supermarket drink, our finalists and winners are proving that clubs have the ingenuity and longevity to keep growing their offering for members. More than that, so many of this year’s entrants report that they are picking up displaced pub goers whose local has closed,” said

Publishing Director Sean Ferris. “While this is sad news, it does mean that clubs are increasing their revenues and therefore the money is being ploughed back into the club; a virtuous circle at its finest.” Clubs were recognised for their many attributes across the spectrum from championing grass roots sports activities and building entertainment programmes, to growing their membership and improving their facilities. Clubs were also congratulated for raising hundreds of thousands

of pounds for charity across the year. “Now, more than ever, clubs are proving their importance to the social fabric of the UK. They are determined to remain at the heart of the community and we’re proud to be working with them to secure this position. In 2014 we will continue campaigning and lobbying on behalf of clubs across the UK, working to help anchor them ever more securely as the social hub of their communities – despite so many closures in other sections of the local area.” Sports presenter Hazel Irvine presented the Awards. Her research

of the clubs attending, tales from her broadcasting career, quips, humour and delivery had the audience on their feet. “Hazel joins quite a line up of previous Club Awards presenters from Clare Balding and Steve Ryder to John Inverdale and Chris

Hollins. She has raised the bar yet higher and was a delight to work with,” said Club Mirror’s Caroline Scoular. “Our guests on the night have been singing her praises.” • For further news on the UK’s only pan-industry club Awards, turn to pages 31-59.

CLUB MIRROR HAILS THE ALE Over 200 clubs joined Club Mirror for its fifth Hail the Ale beer festival in Manchester last month. • Turn to pages 13-18

Marston’s extends cricket partnership Marston's has extended its status as 'Official Beer' of the England cricket team, becoming one of its longest-standing commercial partners. The deal runs until 2017 and includes the home Investec Ashes Series in 2015. Flagship brand Marston's Pedigree, as well as a number of other Marston’s brands, are available in nine first class counties including five Test Match grounds. David Collier, Chief Executive of the England and Wales Cricket Board, said: “Marston’s is a valued ECB partner

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and continues to support cricket through mass promotion of the partnership as well as supplying many of our recreational clubs and county grounds. We are delighted to renew the deal which will take their sponsorship of England Cricket to a decade – something both parties are extremely proud of.”

Club Managers show off their Club Management Diplomas at the University of Stirling

Club managers gain management diplomas Seventeen members of the Club Managers Association of Europe (CMAE) have been awarded their Club Management Diploma certificates. The diplomas were awarded during the association’s Management Development Programme (MDP) Level One course at the University of Stirling in Scotland. The weeklong training course covered core competencies such as club gover-

nance, accounting and financial management, strategy and leadership, golf and sports operations, facilities management, membership and marketing. “It was another hugely successful week at Stirling and congratulations go to all the new diploma holders, adding to the list of ‘trailblazers’ who were awarded their CMAE Diplomas earlier this year,”said Kevin Fish CCM, Scottish

Golf Club Development Officer and Head of the Education Policy Board for the CMAE. “Together, we all strive to provide world-class facilities for our customers. Club Secretaries/Managers invariably come into the industry with strong skill-sets and the comprehensive training programme can now supplement those.” • www.cmaeurope.org • t. 01247 669 2359

clubmirror 7

legal eagle

LATE NIGHT LEVY & EARLY MORNING RESTRICTION ORDER – PART 2 In the last issue we examined the current picture with regard to Early Morning Restriction Orders (EMROs). I had hoped to provide you with further information regarding the Blackpool EMRO but nothing has been decided and the current position is best described as a ‘work in progress’. Further update will be provided just as soon as I have news. In the meantime...

“

EMROS were only part of the initiative announced by the current Government and their determination to change the profile of the late night economy. The Late Night Levy (LNL) was also proposed as being almost a payback scheme to Licensing Authorities and in particular the Police for their services in the high street of those towns who continue to have any form of late night economy. There has been reluctance by some Police Authorities to say how their share of the levy (70%) would be spent. Policing has a wide meaning and a photocopier or paperclips are needed in the pursuit of good policing but do not reflect the spirit of the reason for collecting a levy to pay for policing. Significantly - and totally differently to the EMRO - the LNL is Licensing Authoritywide and encapsulates the small rural pub as well as the vibrant night time economy on the high street. Current fee levels are based upon the non-domestic rateable value of the premises. As we will see, the Licensing Authority who has adopted the measure offered a discount based upon criteria they set, not nationally accepted due diligence criteria which we believed would be relevant to the discount structure for the LNL. The current position is:

APPROVED Newcastle upon Tyne Newcastle upon Tyne went out to consultation in April 2013 and had their proposal for the levy approved. The implementation date was 1 November, 2013, to cover all premises in their authority who operate between the hours of midnight and 06:00 daily Monday to Sunday. If the only day on the licence or certificate to benefit from later sales of alcohol is New Year’s Eve this is exempt from the levy now payable by the late night economy in Newcastle. Newcastle City Council offer up to a 30% reduction based upon a Best Practice Scheme. The Council, in partnership with the Police, are in the process of developing such

clubmirror

a scheme which will involve a Late Night Levy Board that includes representatives of the licensing trade. In order to benefit from the scheme, operators had to join - or request that they be joined - by 18 October, 2013.

UNDER CONSULTATION YET TO BE DETERMINED Cheltenham The Consultation period has ended and the proposal will be considered at a full Council meeting on 16 December, 2013. The proposed hours to be caught by the levy are 00:01am to 6am daily. Unlike Newcastle there are to be no exemptions (although that is the proposal at this stage). The automatic right to operate and sell alcohol from the start of trading on New Year’s Eve until the start of trading on New Year’s Day (if identified on the licence or certificate) will attract the levy fee in exactly the same way as an operator who opens every evening until 6am the next day. The City of London Corporation The Consultation process ended on 6 September, 2013. The proposed hours for the levy were to be either midnight or 1am until 6am. (No firm decision had been made or identified in the Consultation). Accordingly, the Licensing Committee are currently considering another Consultation which will clarify the hours. The Committee is due to meet in February 2014 and, if a decision is made to consult again, it could commence in May 2014. Islington Consultation is in process with a deadline for responses of 31 January, 2014. The proposed time which would be caught is midnight until 6am daily. The only exemption will be for premises which have the permission on their licence to open from New Year’s Eve to New Year’s Day. A public Council meeting to consider the responses is to be held on 27 February, 2014.

Plymouth The Consultation period ended on 5 October, 2013. An exemption is proposed for New Year’s Eve/New Year’s Day opening and the hours specified to come within the levy period are 30 minutes after midnight until 6am. Currently there is no date for discussion by the Council of this proposal other than that it will be scheduled in the New Year. Tameside The Consultation period ended on 5 November, 2013. The period during which the Late Night Levy would engage is between 00:01am and 6am daily. Whilst the Council is proposing not to exempt any premises from the requirement to pay the levy, they have specified that they would be proposing an exemption for premises which are licensed to supply alcohol during the late night supply period on New Year’s Eve only. No further information is available in respect of further discussion of the results of the Consultation and these are expected to be identified in the New Year. York The Consultation period ended on 31 October, 2013. The time period proposed is from midnight until 6am and the Council had proposed to introduce the levy on 1 April, 2014. This time frame is based upon York City Council’s consideration of the responses to the Consultation on 3 December by Cabinet and on 12 December by full Council. It is understood that the consideration by the Cabinet has been deferred until 4 March, 2014, with potentially consideration by the full Council on 27 March, 2014. The slippage in consideration of the levy proposals would almost certainly lead to a slippage in the commencement date should the full Council decide to support the proposal.

PRE-CONSULTATION Bath The Licensing Authority held a scrutiny day

on 10 October, 2013, to consider its options in respect of future strategies and the potential for implementation of both the LNL or an EMRO. A steering group from the Authority will consider the recommendations in November and a final report will be submitted by January 2014 to the Cabinet for their consideration. Bristol A meeting held on 23 May, 2013, to listen to views about the LNL did not arrive at any decision in respect of adopting or consultation for the LNL. Further recent information from the Licensing Authority confirms that the LNL proposal is now no longer being considered and they are currently assessing the potential for a BID scheme. Camden Both EMRO and LNL Pre-Consultation ended in January, 2013. However, there appears to be a log jam as the Licensing Authority would like to have confirmation from the Metropolitan Police about how they would intend to spend the income that is generated from a levy within the Borough of Camden. This to date is still awaited and there is no further progress in respect of the LNL. Chelmsford The Licensing Authority had considered a voluntary contribution scheme as an alternative to the LNL. However, this was rejected by local businesses en masse. More recently the Authority has confirmed its intention to consult with a potential implementation date of April, 2014 – although that date may now slip because of the statutory process the Licensing Authority must adopt prior to the implementation of the LNL. Cheshire East A report is to be considered at a public meeting on 14 January, 2014. This following a meeting of the cabinet of the Council on 17 September, 2013.

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Lambeth Lambeth Council is currently consulting on an EMRO for a limited area but are also considering the levy as part of the Licensing Policy Review with public opinion requested in respect of its implementation. Liverpool The Licensing Authority confirms that consideration was given to the proposal for an adoption of a LNL on April 24, 2013. At that time they were tasked with generating the levy figures and potential income which would be generated as a result. At some point the figures will be discussed before the Committee. No dates of such a meeting are currently available, however. Leeds Following several Committee reports, the Scrutiny Panel recommended on 18 November, 2013, that the Executive Board of the Council not pursue the introduction of the LNL and proposed, as an alternative, that the Authority develop initiatives with the trade in respect of a BID. The Executive Board will convene a public meeting on 18 December,

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2013, to consider whether the Scrutiny Panel should be approved or rejected. Nottingham Nottingham City Council has confirmed that the Authority is considering a LNL. However, any proposals for Consultation have yet to be agreed. Southampton Any work on Pre-Consultation for a LNL is still some way away and the Licensing Authority has confirmed that it would prefer to continue to work with the trade as this would be preferential to any adoption of a LNL. A report, however, will be submitted to the Committee and will contain a thorough assessment of the benefits and disadvantages of the levy.

REJECTED Woking The Licensing Committee convened on 15 October, 2013, and voted not to introduce either a LNL or an EMRO at this time. Milton Keynes The Consultation period ended on 18 May,

2013, and the proposal was rejected by the Licensing Sub Committee on 29 August, 2013. This was followed by the full Council rejecting the LNL proposal on 23 October, 2013. In summary, support for a LNL is mixed. The appetite for the Licensing Authority to implement the LNL has to be balanced against the increased administration which would be required. And since revenues can only ever be as a maximum 30% of the total revenue accrued, a lot of Licensing Authorities have realised that 30% of a little bit is an even smaller bit! They have, therefore, decided not to consider further any implementation. Critical mass of licensed premises who operate post-midnight is a crucial factor. I am aware of at least one major pub company which issued minor variations for its portfolio of premises in Newcastle to avoid having to pay the levy (with the exception of New Year’s Eve/New Year’s Day trading which is exempted by Newcastle City Council from a requirement to pay the levy).

”

Further information on this subject can be obtained from Nick Walton on 0115 9538 500 or n.walton@popall.co.uk

clubmirror 9

brands news 1

6 6

BRANDS NEWS Who’s doing what and why – from launches to on-trade promotions 1. A VERY BRITISH VODKA British-made Cleveland Bay Vodka uses English potatoes and other British ingredients to create an artisan English vodka with ‘gentle citric flavour notes with hints of pepper that culminate in an almost floral finish’. “Cleveland Bay is made up of carefully sourced British ingredients, distilled in the world’s smallest commercial copper pot stills installed with a bespoke reflux column, instead of disposable equipment. This allows for first time distillation, ending in a carbon filter finish for unrivalled smoothness and taste,” said James Luwagga, creator of Cleveland Bay Vodka. Launch offer: buy one case of six for the same rate as the 15case deal (£140.58) • t. 02071181105 • www.clevelandbayvodka.co.uk 2. JÄGERMEISTER CAMPAIGN FOR CHRISTMAS Jägermeister’s multi-million pound Christmas campaign sees over 8,000 posters across major UK cities located in high footfall areas. “Christmas and New Year is a key time for all drinks brands as 10

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consumers tend to purchase more alcohol during these big occasions,” said Jägermeister UK Group Marketing Manager, Nicole Goodwin. “By its very nature, the festive season is a time for close friends to get together to celebrate. Best served as an ice cold shot, Jägermeister is a brand that is synonymous with good times and typically enjoyed on high energy occasions, making it the perfect drink to bring friends back together this Christmas and New Year.” • t. 01283 217703 3. HOOPER’S RANGE EXPANDS Global Brands has extended its Hooper’s range with Strawberry & Elderflower. The sparkling 4% ABV drink is made using natural flavours to deliver ‘a burst of fruity strawberry freshness before fading to a gentle elderflower finish’, according to the company. It joins existing flavours Dandelion & Burdock, Cloudy Lemonade and Ginger Brew and aims to provide ‘a sweeter premium RTD alternative

for the discerning 25 to 45 yearold drinker’. The drink is available in 500ml bottles and will be supported with merchandising and social media activity. • t. 01246 216026 4. DESPERADOS PUSH FOR 2014 HEINEKEN is up-weighting its support for Desperados in 2014 with a £6.5m campaign aimed at encouraging trial amongst 18 – 25 year olds. The tequila-flavoured premium packaged lager reports a value sales increase of 82% year on year with a current value of over £77m. The Spirit Beers (‘Speers’) segment is worth over £81m, and, says HEINEKEN could become a £400m segment by 2016. • t. 0844 566 0109 5. HEINEKEN DESIGNER BOTTLE Heineken has launched a premium aluminium bottle, unveiled at this year’s Milan Design Week. The design features origami-like graphics in brilliant green and blue UV colours that glow in the dark and

For further information on any of these brands, visit www.clubmirror.com/brands

‘light up the night’. Andrew Turner, Category & Trade Marketing Director at HEINEKEN said: “The bottle will be rolled out in top bars and clubs in London and other major cities in the UK, providing Heineken® ‘Men Of The World’ with an exclusive, superior on-trade drinking experience • t. 0844 566 0109 6. PINA COLADA COCKTAIL FROM FUNKIN Funkin has launched a homogenised 100% natural Pina Colada mixer which just needs the addition of white rum. The mixer uses 100% natural fruit including limes from Mexico and Spain, fresh Caribbean coconuts and golden and cayenne pineapples from Ghana and the Ivory Coast. Funkin CEO Andrew King says: “The ingredients required for a Pina Colada make it prone to separation, which can spoil the appearance of the finished drink. Our new mixer is the first 100% natural Pina Colada to get around this issue, opening up a brand new opportunity for outlets that rely on speed and simplicity to offer this iconic cocktail to their customers.” • www.funkin.co.uk

7. NEW PACKAGING DESIGN FOR MAGNERS Irish cider brand Magners has announced new branding across all packaging, designed to help reinforce the brand’s Irish heritage and give greater stand-out on back bars and in fridges. The new design reintroduces the traditional green associated with the brand when it first launched in the UK in 2005. Paul Condron, Marketing Director at Magners GB said: “It has been important to us to recapture the values at the heart of the Magners brand, whilst creating a new and contemporary look and feel to the packaging. The new design is more modern, but with references to the iconic cider vats that people will always associate with Magners.” • t. 01749 334000 8. LIMITED EDITION LONDON SMOKED PORTER Meantime Brewing Company, the Greenwich-based modern craft brewer, has created its latest limited edition beer, the London Smoked Porter (5.5% ABV). • e. sales@meantimebrewing.com

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As the UK’s leading brewer of Premium Cask & Bottled Ale* we are here to help you profit from the best performing category of beer in the On Trade • 19 cask beers permanently available and over 50 seasonal beers throughout the UK from our five regional breweries and seven brand families • A diverse portfolio with appeal for all types of drinkers to deliver a balanced range of ‘tried & trusted’ and ‘discovery’ cask beers for any bar • Unique fastcask innovation delivering cask beer that drops bright immediately – easier to store, handle and always available for sale ™

• In outlet support from over 30 Beer Quality Technicians nationwide • National distribution & logistics support from our 12 regional depots & breweries

All backed up by our dedicated team of Customer Service Advisors and your own personal Business Development Manager

Call us on 0808 178 1351 or visit www.marstons.co.uk

* CGA Strategy & Symphony IRI June 2012

building the business

CLUB MIRROR IN ACTION Welcome to Club Mirror’s 2013 Ask the Experts - Live and Hail the Ale Beer Festival in Manchester or those who couldn’t join us at our 2013 Ask the Experts – Live trade show, and for those who missed out on our annual beer festival, these pages are for you. Here we recreate these two events which proved enjoyable and informative, thanks to the club experts on hand who offered sound business advice as well as showcasing new products. A big thank you also goes to our real ale brewers with particular reference to long-term sponsor Marston’s Beer Company who provided Marston’s Pedigree, EPA and Cumberland Ale, and to new supporter Carlsberg UK through whom all other ales were provided. CAMRA ran the festival for us for the fifth year running, handling popular favourites and more obscure brews. But we’ll let the guests, suppliers, sponsors – and beers – tell their own story.

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clubmirror 13

building the business

Ask The Experts â&#x20AC;&#x201C; Live

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clubmirror 15

building the business

Hail the Ale Beer Festival

BOX STREAM BREWERY • TUNNEL VISION • 4.2% ABV A hand crafted, well rounded light amber ale. Full of character; clean, with a slight bitterness on the palate.

CASTLE ROCK BREWERY • HARVEST PALE • 3.8 % ABV The Supreme Champion Beer of Britain 2010, a pale ale, well balanced with a pleasant citrus aroma and long lasting crisp and pleasant bitterness, derived from a special blend of American hops.

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HOOK NORTON BREWEY • LION • 4.0 % ABV

• MANCHESTER PALE ALE • 3.7 % ABV

A perfectly balanced bronze beer, full of fruit flavours and aromas. Complex yet refreshing, Lion has a long bittersweet finish.

A real refreshing alternative, MPA is a golden ale made from all British malt, Liberty and Mount Hood hops.

MARSTON’S BEER COMPANY

• CUMBERLAND ALE • 4.0% ABV

• EPA • 3.6% ABV

Made using specially malted Maris Otter barley. Decidedly fruity, with a crisp finish and attractive golden hue.

EPA is a refreshing, lighter blonde ale with subtle citrus flavours and a delicate bitter aftertaste.

MARSTON’S BEER COMPANY

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JW LEES

ROBINSONS

• MARSTON’S PEDIGREE • 4.5% ABV

• DIZZY BLONDE • 3.8% ABV

A dry hop aroma with a full range of complex flavours. The melding of nut, fruit and winey flavours create a smooth, satisfying drink.

Inspired by our colonial friends across the pond, this is a vibrant golden ale with a distinctive wild aromatic invigorating hop.

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building the business SHEPHERD NEAME • SPITFIRE • 4.2% ABV

• TRIBUTE • 4.2% ABV

Generous aromas of tangy malt, soft raisins and sweet oranges, freshened by the floral grassy notes of three Kent-grown hop varieties.

A bronze coloured English bitter, with a rich aroma of biscuit malt and tart citrus fruit from the Willamette hops.

TETLEY’S

TETLEY’S • TETLEY’S CASK • 3.7 % ABV

• TETLEY’S GOLD • 4.1 % ABV

This classic amber session bitter has roasted caramel bitter sweetness, balanced with distinctly aromatic smooth hoppy flavours and a lingering dry, bitter finish.

A glorious, gleaming beer with an intriguing blend of cutting-edge hop varieties which combine to give a sprightly quenching citrus character.

THWAITES

TETLEY’S

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ST AUSTELL BREWERY

• CHRISTMAS CRACKER • 4.3% ABV

• WAINWRIGHT • 4.1 % ABV

Christmas Cracker’s wintry warmth delivers a complex, rich and satisfying ale for the Festive Season, with a subtle suggestion of vanilla and a delicate hop aroma.

Wainwright is a refreshing golden ale with subtle sweetness and delicate citrus fruity overtones.

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Creating Hospitality

AFFINITY

[ Your guests will love it too ]

Villeroy & Boch Hotel & Restaurant Tel.: 020 8875 6011 E-mail: hotel@villeroy-boch.co.uk

www.1748club.co.uk/tabletalk

Attention! New Series Affinity â&#x20AC;&#x201C; 70 attractive porcelain pieces that will win you over with their design and functionality.

building the business – spotlight on Wales

SPOTLIGHT ON

WALES This month we shine a light on clubs in Wales. It’s probably no surprise that rugby plays an important part here, or that clubs across the country continue to be a lynch pin for local communities. Welcome to Wales.

WALES – FAST FACTS Geography: Wales measures 160 miles long by 60 miles wide with a coastline of almost 750 miles. Snowdon, the highest mountain, is 3,560 feet. Population: 3,063,456 Languages: English and Welsh Religion: Predominantly Christian. St David, the patron saint of Wales, died in 589 and is buried at the Cathedral of St. David's, Pembrokeshire. St David’s Day is celebrated on 1 March. Food: Welsh Lamb, Welsh rarebit, and Cawl – to name but a few.

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building the business – spotlight on Wales THE BIZZ CLUB Carmarthen Established over 55 years ago as the Carmarthen Businessmen’s Club, the club was first renamed The Bizz Club and relaunched last year as simply ‘The Bizz’. Open days were announced to encourage members of the public to step inside the club doors (The Bizz can now welcome non-members) as well as to encourage frequency of visits from existing members. Darts are an integral part of Camarthen social life, and The Bizz both puts up teams and hosts others, such as the Men’s Summer League which rounded off their 28th season with their finals and presentations at the club.

PEMBROKE DOCK BOWLING CLUB Pembroke Dock

CONWY ROYAL BRITISH LEGION Conwy Conwy RBL’s refurbished bar provides a spacious yet cosy and friendly place to socialise. It has two screens (which can show two different channels at the same time) as well as gaming machines, pool and darts. A typical weekend at the large club might include a comedy night in the concert room and a mobile cinema in the club’s car park. Charity fundraising is a major focus, including a sponsored walk of Offa’s Dyke – all 177 miles of it – in aid of the Poppy Appeal, raising £3761.90 to date. Sponsored car washes and coffee mornings are also tried and tested revenue raisers. A function room holding up to 200 people has a large

drop down TV screen, stage, dance floor area and sound equipment. Membership is £14 per annum and £3 for an electronic entrance fob.

TENBY SAILING CLUB Tenby

Pembroke Dock Bowling Club opens each season with the rolling of the silver jack. This tradition began at the club’s inception in 1925 when the Mayor (Councillor W.G. Lloyd; pictured above) was presented with a Silver Jack. With this, he formally opened the bowling green in Memorial Park. Nearly 90 years later this tradition continues. The past remains a springboard for the future and the club is thriving with an extended clubhouse and a Ladies team which recently won the County Ladies Championship for the eighth time. Life member Brian Dowling opens Pembroke Dock Bowling Club’s 2013 season with the traditional Silver Jack.

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Tenby Sailing Club was founded in 1936 to ‘develop, encourage and provide facilities for the sailing of boats for sport and to promote fellowship between members’. Today it continues true to these original aims and organises racing and regattas, events and social functions, from live music to team quizzes and Christmas parties for kids and adults. The club hosts a National competition each year, and fosters a large junior section with sail training every Wednesday evening. This focus is seeing the club become a venue for the Junior social scene. The club bar is popular and offers real ale plus a broad wine selection. Home cooked food is available most weekends during

the season and for red letter days such as New Year’s Eve (four Course Dinner, £25 per person). The Clubhouse is regularly used during the summer for outside social events, and last year helped cater for an episode of the BBC’s Don’t Tell The Bride (pictured). Membership ranges from £10 - £50.

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LLANTWIT FARDRE RFC Rhondda Formed in 1946, Llantwit Fardre Rugby Football Club obtained membership of the Welsh Rugby Union in 1949. From Under 7s up to Seniors, the club has a busy match schedule and an equally busy social calendar – even opening on Christmas Day. December at the LFRFC looks like this: • Saturday 7 Gold Card event after 1st XV local derby against Llantrisant plus Race Night. • Saturday 14 Vice President event after 1st XV SWALEC Plate v Pontyclun • Sunday 15 Family Fun Snail Race Day • Sunday 22 Mini & Junior Section Christmas Parties • Monday 23 Christmas Carols • Christmas Eve Club opens from 4pm – 11pm • Christmas Day Club opens 11am to 2pm • Boxing Day

TENBY RFC Tenby

Youth v Vets XV on Central Parc. Club open 4pm11pm • New Year’s Eve Disco. Club open 6pm to midnight. (Adults £5; kids free) • New Year’s Day Opening times to be confirmed (at time of going to press)

THE GREMLIN CLUB Carmarthen The Gremlin Club became home to the County RAFA Club in the 1950s. In October last year, a new group was launched at the club, set up to support ex-service personnel and their families. The town’s MP Simon Hart threw his weight behind the project which sees the club become a place where ex-service personnel and their families can access advice, support, and signposting to the relevant support agencies. It is also being supported by the Royal British Legion, Royal Naval Association and Veterans Agency as well as from West Wales Action for Mental Health and Mind.

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Tenby’s earliest reports of rugby date back to 1876. There were several sides playing back then, one of which was the Swifts who gained membership of the then Welsh Football Union. Fast forward to 1901,and a coming together of Tenby Swifts and Tenby Harlequins saw the formation of Tenby United. Today the club has a thriving fixtures list, with players from Under 7s up to Seniors, and a buzzing clubhouse right in the heart of Tenby. Adept at engaging its members, this summer saw the club hold a Task Force Day, calling on members to join in a day of action – from pruning to painting. The club enlisted the help of Nat West and the WRU (Welsh Rugby Union) who sponsored the day, along with the support of Valero (the Pembrokeshire refinery). Local company Talbot Timber provided sponsored materials. The club uses lottery draws as fundraisers, inviting people to become a lottery member for £60 per annum. The draws are held on the last Saturday of every month with a 1st prize of £500, 2nd prize of £250 and 3rd prize of £150. Standard membership is £35. Last month, the senior squad was filmed as part of a Wales-wide kicking challenge for rugby-legend Jonathan Davies’ show, Jonathan. Davies and crew travel around Wales filming at rugby clubs who pick six players to kick a ball through the posts as many times as possible in 20 seconds. Extra points are awarded for hitting a big picture of International Referee Nigel Owens, hung on the crossbar!

Entertainment at the large club includes fundraising events, such as this year’s Poppy Appeal (a seventies charity night with disco and live entertainment), and the club acts as a venue for other local association and groups, such as the Dyfed Smallholders Association.

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This month we examine the fortunes of sports clubs around the country with the help of our friends at the Sport and Recreation Alliance who conducted an extensive survey into rising costs, financial sustainability and revenues. The good news? Sports clubs have, on average, been experiencing a 21% increase in adult memberships since 2011. Also this month - dare we say New Year’s resolutions? Have you made any? Do they work for club business? Or are they just another rod to beat ourselves up with? Top advice comes from across the pond.

SPORTS CLUBS INCREASING MEMBERSHIP The 2013 Sports Club Survey from the Sport and Recreation Alliance has highlighted an emerging trend of grassroots sports clubs spending considerably more on energy bills, business rates and facility maintenance in recent years, whilst reducing average fees and providing great value to more members. The Sport and Recreation Alliance’s survey reveals that the average facility hiring or long-term leasing club spent £6,570 on outdoor facility maintenance in 2012, a 33% increase compared to what they spent in 2011. Clubs also spent 23% more on indoor facility maintenance, 38% more on water rates, 19% more on gas, 10% more on electricity and 20% more on business rates in 2012 compared to 2011. This comes as 41% of clubs said that financial sustainability was a challenge they were currently concerned about or likely to face in the next two years. From 2007 to 2012, club income increased by 6% while expenditure increased by 14%, showing that clubs are still not as financially healthy as they were in 2007 before the UK economic recession. Tim Lamb, chief executive of the Sport and Recreation Alliance said: “Club spending increases reflect the general financial pinch that’s being felt by many out there as the cost of living, particularly energy prices, rise whilst wages stay stagnant. The figures also suggest that in recent years there has been a need for clubs to use a large proportion of their income to modernise facilities that may have been getting tatty or even falling into disrepair.” Clubs keeping membership fees low In spite of clubs’ increased financial pressures, the Alliance’s report also highlights how clubs have been working hard not to pass these cost increases on to their

members and continue to deliver outstanding value for money. Lamb said: “For the average club, the participating

SPORTS CLUB* SPENDING 2011/2012 Average spend (£) 2012

% change compared to 2011

Outdoor facility maintenance

£6,570

33%

Indoor facility maintenance

£3,348

23%

Business rates

£2,312

20%

Electricity

£3,178

10%

Gas

£2,939

19%

Water

£1,014

38%

Source: Sport and Recreation Alliance Sports Club Survey 2013 report. *Figures here apply to facility owning and long term leasing sports clubs

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adult annual membership fee has increased by only £8 (11%) since 2008 and actually decreased by 3.9% in 2012 compared to 2011. Clubs have been making themselves affordable at a time when their members have been experiencing cost of living rises in other areas of their lives. They also kept themselves attractive and accessible to new members over the Games period.” Membership levels on the rise Keeping membership fees low seems to have had a positive effect on membership levels, with clubs experiencing a 21% increase in adult memberships since 2011. “This is the first time there has been an upward trend in membership figures since 2007 which is really promising, although there is still a need for caution,” said Lamb. “Adult membership levels are still below what they were in 2007 and junior membership levels have only risen by a modest 8.4% since 2007. But all in all, clubs have been doing a fantastic job in driving up participation over the Games period and beyond.

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NEW YEAR’S RESOLUTIONS – HELP OR HINDRANCE? American coach and speaker Dave Ferguson shares his thoughts on the value - or otherwise - of New Year’s resolutions. “If you are one of those people who sit down in December and make a list of things you’re going to do differently in the next year, or how you’re going to change, or how you’re going to lead in business more...stop right now! Lists - or as most people call them in December, “resolutions” - are useless without proper focus and a deliberate mindset. Once you have those two things, you still need to develop action plans. But wait, you’re not done yet. What about executing your plans? Scary, isn’t it? This year, I am challenging you to try something new. If you’re willing to do that, continue on with me. If you’re not, good luck with your lottery ticket! You see, I don’t like seeing busy people waste their time and energy on activities that are fruitless. Do you realise that less than 1% of the people that make New Year’s Resolutions execute on them? Let me tell you why I believe most people fail at this type of setting resolutions process: 1. They get too greedy with their resolutions. Don’t take on too many big ticket resolutions. What most people end up doing is stretching themselves too thin, and they end up making no progress at all. I have found

that the best approach is to pick a few biggies and a few smaller resolutions; then, spread the execution of these throughout the year. Don’t start them all on January 1st!

results at all. Write them down, and your chances of succeeding are much higher.

2. They don’t make their resolutions personal. Get personal! What will it mean to you if you can achieve these goals? How will you feel when you achieve them? If you can’t give clear answers to these questions, chances are you don’t want them badly enough to execute on them all year. Get clear about the significance of your resolutions... crystal clear! 3. They actually don’t write them down. Can you believe this? How can you be crystal clear if you don’t even write down your goals for the year? If you don’t write them down, they will always remain vague ideas and plans. Normally, that equals poor to no

4. They don’t make their resolutions visual. Even people who write them down rarely create an environment where they are less likely to forget about their goals. Put your resolutions in a place where you will be able to see them frequently. Put them in several places. I keep mine in my portfolio, in my computer, on my desk, and in my kitchen. I also carry a handy little planner that I supply to each person who attends my quarterly strategy sessions. Everybody loves them because they can fit in a guy’s pocket or a gal’s purse. 5. They don’t review their resolutions often enough. If you’re serious about making changes and/or progress, you have to review them periodically to check your progress. Just as pilots have to check and adjust flight plans, so must we with our business and life plans. Makes sense doesn’t it? • More from Dave next month. Meanwhile, he can be contacted on Dave@AskCoachDave.com

THE COST OF LEISURE 2011/2012 Leisure

Average cost (£) 2011

Average cost (£) 2012

% change

Monthly adult sports club fee

£6.30

£6

-3.9%

Premier league football ticket

£44.05

£48.90

11.0%

Gym

£35.65

36.83

3.3%

Theme park ticket

£38.66

39.64

2.5%

Cinema ticket

£6.06

6.24

3.0%

Eating out per person

£19.35

20.00

3.4%

Takeaway per person

£10.80

11.12

3.0%

Source: Halifax bi-annual review and ONS Family Spending Survey except the weekly adult club membership fee which is from the Sport and Recreation Alliance’s 2013 Sports Club Survey

“Clubs play such a vital role in their local communities in terms of getting people healthy and active, keeping them happy, reducing crime and encouraging social cohesion. This is why things like local authority rate relief and tax breaks for clubs are vital. They take the financial pressure off clubs so that they can focus on the important stuff growth and increasing participation in sport and physical activity.” • For more information call 020 7976 3933 or visit www.sportandrecreation.org.uk

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promotion – Club Insure Ltd

WELCOME TO CLUB INSURE LTD A new location and a new image but Club Insure Ltd guarantee that it is business as usual and by that they mean award winning. or those people who are still not aware of their name, Club Insure Ltd mean business. Originally a subgroup of NDML Ltd, established since 1998, Club Insure was launched in 2011 to deal specifically with sports and social clubs. Due to remarkable success both in the local and national market, they have rebranded as Club Insure Ltd. Their aim is to be recognised as the market leader and if their accolades and affiliation with respected associations are anything to go by, then they are certainly heading in the right direction. Within the last 12 months they have been appointed the preferred insurance broker for The Association of Conservative Clubs, Coal Industry Social Welfare Organisation and The National Union of Liberal Clubs, in recognition of their experience, comprehensive cover and outstanding customer service. “I cannot recommend Club Insure highly enough. I

would suggest that any complex network such as ours, utilise the help of a specialist insurance broker such as Club Insure. Their strength of service and professionalism is outstanding and the relationship that I have built with them is

CASE STUDY Timperley Conservative and Social Club Mr M Patterson “Club Insure contacted me ahead of the insurance renewal in 2012. In the first instance, Club Insure guarantee to visit all potential clients and subsequently every year at renewal time. This impressed me from the start, rather than everything being done over the phone or by email. On the first visit, Club Insure take the time to run through your existing policy at length and tailor it to suit the club’s requirements. The company representatives are exceedingly knowledgeable and thorough in their approach. They highlight all areas of improvements including enhancements to cover, thus coupled with an incredibly competitive premium, I could not see any valid reason why I should not transfer my cover to Club Insure and wasted no time in doing so. Unfortunately whilst covered with our previous broker, we were forced to submit two claims. Both were incredibly stressful experiences; time consuming and initially rejected. Now, however, as part of our new tailored package, NDML Assist provides a loss adjuster in the event of a claim over £5000 (excluding liability claims). In the event of any future claims, we feel assured that NDML Assist and the experienced in-house claims handler at Club Insure, will be on hand to support us with a dedicated loss adjuster working on our behalf. We are now one year on and have just received a renewal visit from Club Insure to run through the policy again and discuss any changes. It was an ideal opportunity for our Treasurer to meet with them and review the forthcoming year.

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This gives us complete peace of mind. On this second visit we procured the Club Insure Risk Management package. We have found it extremely user friendly and most significantly for us, a fantastic tool for supporting our club’s health and safety policies. There is the facility to downloaded template forms that can be used on a daily basis to support the running of the club and it also provides helpful advice on HR issues and legislation. The manner in which Club Insure conduct their business is refreshing and I would not hesitate to recommend them to other Conservative Clubs.”

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reassuring on a personal basis. I am delighted to be associated with Club Insure,” said Mr J Dunn, Ashington Joint Welfare Scheme. Club Insure Ltd boasts transparency and honest advice as the key elements to their success. They pride themselves on their knowledge and understanding of sports and social clubs and the difficulties they face on a day to day basis. In recent years both legislation changes and economic pressures have had an overwhelming effect on the industry and in turn, created a substantial amount of extra work for club committees. Club Insure Ltd want to ease at least one of those pressures and as such guarantee a pain free, professional insurance service from beginning to end. “They really did guide me through the entire process seamlessly with no pressure or difficulty. I recommend them whole heartedly,” said Mrs C Walden, Abertillery Workmen’s Welfare Institute. There is an exhaustive list of reasons (too many to mention!) why Club Insure Ltd continue to stand apart from the rest of the market. Amongst others they are aware that due to the variety of social establishments it is necessary to treat everyone as an individual, consequently bespoke policies, underwritten by a panel of ‘A’ rated UK based insurers, are tailor-made to suit specific requirements. Whilst their competitors have resorted to a telephone service to reduce costs, Club Insure Ltd uphold that the most successful business relations are forged face to face, thus one of their experienced Account Executive’s from their national team guarantee to visit each club in person. In doing so they are able to meet with all necessary club officials, identify possible gaps in cover, explain the cover conditions and warranties and ensure they understand what is required to be fully compliant with the terms of the policy. “Everyone involved at the Petts Wood Royal British Legion has been extremely impressed with the service provided by the staff at Club Insure. We are very happy with the levels of cover they provide and the quote was very competitive." Mrs Grinter, Petts Wood Royal British Legion. In addition, Club Insure Ltd provide an experienced inhouse, award winning claims department and dedicated account handlers who, in the event of a claim, offer compassion, guidance and support from beginning to end; Club Insure Ltd literally have everything covered. “The aftercare supplied by Club Insure Ltd following a recent claim, far exceeded my expectations. Having worked for an insurance company myself for many years, I had high expectations for the quality of service I should receive and they far superseded them,” said Mr Butterfield, Idle Cricket Club. It is therefore not difficult to understand why in the past year the company has been nominated for no less than four awards. They successfully won the UK Claims Excellence Award for Customer Care Initiative of the Year and were highly commended in the UK Broker Awards for Schemes Broker of the Year. Furthermore, as finalists in the British Insurance Awards for Commercial Lines Broker of the UK SME/MID Corporate and the Insurance Times Awards for Claims Initiative of the Year, Club Insure Ltd has set its sights on the prize for next year already! As an award winning company you would expect business to be booming and indeed it is. Club Insure Ltd currently look after over 2000 clubs in the UK and their market share is increasing month on month. To cope with demand and maintain their professional yet personable business mentality, it is only natural that the Club Insure Ltd family

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WHAT A DIFFERENCE A YEAR MAKES... •

Re-location

•

Re-branding

•

Appointed the preferred insurance broker for: * The Association of Conservative Clubs * Coal Industry Social Welfare Organisation * The National Union of Liberal Clubs

•

Winner of the UK Claims Excellence Award for Customer Care Initiative of the Year

•

Highly commended in the UK Broker Awards for Schemes Broker of the Year.

•

Finalists in the British Insurance Awards for Commercial Lines Broker of the UK SME/MID Corporate

Idle Cricket Club

Ashington Joint Welfare Scheme

grows at the same rate, hence the recent relocation to larger office space adjacent to the Leeds Bradford Airport. The new site is double the size of the previous head office in Horsforth and much more suited to accommodate an award winning operation. It offers quick and easy access to Leeds and Bradford city centres and motorway networks, meaning they can service current and future clients even more effectively. Simon Mabb, Managing Director, said of the move: “The growth trajectory we have been on has been amazing over the last few years and we had run out of space. The new office really gives us the opportunity to kick on and continue that trajectory developing the businesses further over the coming years.” Justin Romero-Trigo, chairmen added: “We have a great team working for us and it is important we have the facilities and working environment to continue to attract the best people no matter which office in the group they work from.” If their recent form alone is anything to go by, then Club Insure is here for the long haul. Mr R Betteridge from Lea Hall Colliery MWS, one of their many satisfied clients, summed up Club Insure Ltd when he said: “They truly are stalwarts of the insurance industry.”

Abertillery Workmen’s Welfare

FOR FURTHER INFORMATION CONTACT: Wendy Sharp Business Development Manager e. wendy.sharp@club-insure.co.uk t. 0113 205 4319 m. 07786 070078 www.club-insure.co.uk Club Insure Ltd Romero House, 8 Airport West, Lancaster Way, Yeadon, Leeds LS19 7ZA

• Written by Kelly Scotney.

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Welcome to the Club Awards 2013

The Palace Hotel, Manchester November 21, 2013

www.clubmirror.com

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AND THE WINNERS ARE... Club Mirror is delighted to present the 2013 Club Awards winners and finalists. The night of celebration began with a drinks reception sponsored by Carlsberg UK (complete with Tetleyâ&#x20AC;&#x2122;s Challenge Cup) followed by the 2013 Gala Dinner and the Awards themselves, presented by celebrity host Hazel Irvine. Congratulations to all of our winners, to every finalist and to every club who entered.

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better business technology

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For those of you who couldn’t join us in Manchester last month, this is for you.

Welcome to the 2013 Club Awards.

“

Good evening Ladies and Gentlemen and a very warm welcome to the Palace Hotel and the 2013 Club Awards. These Awards are now in their 21st year and are designed to recognise and reward the very best in the club sector. Every finalist here tonight truly represents the very best in the UK and congratulations to each and every one of you for making it this far. I know that many of you have travelled from afar to join us, and others have sacrificed a busy Thursday night at the club to be here so we thank all off you. We also thank and welcome the club-supporting sponsors who are proud to be part of clubland and are offering their support and experience to help the club sector thrive, which – as you all prove – it is. Judging this year has been the most intense and hotly debated ever. From over 12,000 potential winners we whittled this down to just under one thousand actual contenders and finally to the 120 finalists we see in this room tonight. These Awards are about excellence, and all of the finalists here, regardless of size, reflect that. To be in this room is a remarkable achievement – particularly given the backdrop of legislation, the Late Night Levy, Early Morning Restriction Orders, rising energy costs and of course fierce competition for the precious leisure pound. Every part of clubland is represented here tonight – from individual clubs to associations and industry bodies – three of these alone account for 16,000 outlets. Our biggest club in this room turns over £14 million and our smallest club just over £100 thousand, so we welcome a truly broad representation of clubland here tonight. Very sincere thanks as always to our sponsors, who have again gone out of their way to ensure this is a special night and a night you will remember – some of their commitment you have already seen, whether that’s having your picture taken with the Challenge Cup trophy or a welcome pint or

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Jacob Ratcliffe

Sean Ferris

two courtesy of Carlsberg UK. Hazel Irvine will guide us through tonight’s awards ceremony, finalists and winners So have a great night and good luck to all our finalists. Enjoy the rest of the evening. Sean Ferris, Managing Director

”

CLUB AWARDS GALA DINNER MENU This year Club Mirror worked closely with Booker on the menu and with Carlsberg UK on the beers and wines. A beer was matched with each course and Carlsberg UK’s Jacob Ratcliffe explained how the flavours complemented each dish. Haddock and Spring 0nion Fishcakes with Tartare Sauce, Dressed Baby Leaf and Cured Lemon Accompanied by Staropramen The spice and citrus in the hops complements the sharpness of the Spring Onion, while the crispness of the beer will contrast with the creaminess of the sauce

*** Roasted Fillet of English Beef with Grain Mustard and Tarragon Mash, Candied Red Cabbage and Peppercorn Jus Accompanied by Carlsberg Export Malty flavour notes will complement the Roasted Beef. Carlsberg Export will also provide a refreshing quality to help clear the palate

*** Apple Tarte Tatin with Sweet Vanilla Mascarpone and Spiced Berries Accompanied by Somersby The sharp, crisp apple cider intensifies the fruit flavours, while the carbonation contrasts with the creaminess of the Mascarpone

*** Freshly Brewed Coffee and Petit Fours Wines - from Crown Cellars’ O&E range* Pinot Grigio – A crisp, fresh white wine from Italy with touches of ripe pear and apple Merlot – A soft and juicy wine from France with a perfumed red fruit character

Beer and food pairings – from Carlsberg UK Tonight’s beer pairings are devised by, and courtesy of, Carlsberg UK

English Beef – from Booker Booker is proud provider of tonight’s English Beef * The O&E range is exclusive to Crown Cellars and the on-trade

Hazel Irvine

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ROLL OF HONOUR WELCOME TO THE 2013 CLUB AWARDS COMMUNITY CLUB OF THE YEAR Sponsor: BT Sport • Boothstown RBL • Burton Albion Football Club • Culcheth Sports Club • Hainault Forest Community Association • Hamsterley & District Social Club • Littleport Leisure Community Centre • Mainline Social Club • Manchester Rugby Club • Market Harborough Conservative Club • Northern Football Club • Penn Bowling & Social Club • Pontefract Conservative Club • Sale Conservative Club • Spondon Village Club • Welton Memorial Club • Wolverton Town Sports & Social Club STUDENT UNION OF THE YEAR Sponsor: Air Products • Glasgow University Union • University of East Anglia • University of Leeds • University of Sheffield CAMRA REAL ALE CLUB OF THE YEAR Sponsor: CAMRA in association with Club Mirror • Albatross Club • Barnton Cricket Club • Blackpool Cricket Club • Bolton Ukranian Club • Caxton Club • Cheltenham Motor Club • Darlington Snooker Club • Goring Social Club & Institute • Kinver Constitutional Club • Orpington Liberal Club • Poole Ex-Servicemens (RBL) Club • Ravenswood Club (RBL) • Sebastopol Social Club • Syston & District Social Club • Tunbridge Wells Constitutional Club • Wakefield Labour Club (The Red Shed)

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BAR MANAGER/BAR STEWARD OF THE YEAR Sponsor: Marston’s Beer Company • Adderley Green WMC • Albion House Social Club • Allenton RBL • Dartford Working Men's Club • Finedon Conservative Club • Nunsfield House Social Club • RAFA Kirkby Club • Spondon Village Club • Wraysbury Village Club CATERING CLUB OF THE YEAR Sponsor: Villeroy & Boch • Albion House Social Club • Bath Cricket Club • BBC Club • Colliton Club • Kings Heath Cricket and Sports Club GOLF CATERING CLUB OF THE YEAR Sponsor: Villeroy & Boch • Dudsbury Golf Club • Ganton Golf Club • Lymm Golf Club • Sunningdale Golf Club • Tyrrells Wood Golf Club GREEN CLUB OF THE YEAR Sponsor: Smart Energy • Adderley Green Working Men's Club • Allenton RBL • Beechwood & Easterside Social Club • Concorde Club TURNAROUND CLUB OF THE YEAR Sponsor: Booker • Abbey Rangers Football Club • Hawthorn Recreational & Social Club • Kings Street Progressive Club & Institute • Rushall Labour Club • St Clements Working Men's Club • Weston Super Mare Borough Employees Sports Club • Wolsingham Working Men's Club

MARKETING CLUB Sponsor: TVC • BBC Club • Batley Irish Democratic League Club • Dartford Working Men's Club • Ganton Golf Club • Newcastle Cricket Club • Spondon Village Club • Springhead Liberal Club • Stanley Indoor Bowling Club WEBSITE OF THE YEAR Sponsor: Larrytech • Bath Cricket Club • BBC Club • Blackpool Cricket Club • Broadstone Royal British Legion • Glasgow University Union • Sutton Coldfield • Tiverton Constitutional Club CHARITY CLUB OF THE YEAR Sponsor: Club Mirror • Beechwood & Easterside Social Club • Concorde Club • Crawcrook Social Club & Institute • Failsworth Homeguard Old Comrades Association • Hoebridge Golf Centre • Littleport Leisure Community Centre • Mainline Social Club • Owley Wood Recreation Club • Wolverton Town Sports & Social Club • Worcester Park RBL SPORTS CATEGORIES Sponsored by Sky CRICKET CLUB OF THE YEAR Sponsor: Sky • Barnton Cricket Club • Bath Cricket Club • Blackpool Cricket Club • Farnham Royal Cricket Club • Morley Cricket Club • Newcastle Cricket Club

FOOTBALL CLUB OF THE YEAR Sponsor: Sky • Abbey Rangers Football Club • Burton Albion Football Club • Heybridge Swifts Football Club • Yeovil Town Football Club RUGBY CLUB OF THE YEAR Sponsor: Sky • Barnsley Rugby Club • Eccles Rugby Club • Manchester RUFC • Northern Football Club • Workington Rugby Football Club GOLF CLUB OF THE YEAR Supporter: Clubhouse Europe • Dudsbury Golf Club • Ganton Golf Club • Hoebridge Golf Centre • Lymm Golf Club • Royal Porthcawl Golf Club • Sunningdale Golf Club • Tyrrells Wood Golf Club • Vale Golf Club SPORTS AND FITNESS CLUB OF THE YEAR Supporter: Sport & Recreation Alliance • Barnsley Rugby Club • Culcheth Sports Club • Littleport Leisure Community Centre • Monk Sports & Social Club • Monton Sports Club • Somers Sports and Social Club BOWLING CLUB OF THE YEAR Supporter: Sport & Recreation Alliance • Market Harborough Conservative Club • Middlewich RBL • Owley Wood Recreation Club • Penn Bowling & Social Club • Somers Sports & Social Club • Springhead Liberal Club • Stanley Indoor Bowling Club • Wilmslow Conservative Club

DARTS CLUB OF THE YEAR Supporter: Holsten Veir • Airdrie Working Men's Club • Briton Ferry Working Men's Club • Crawcrook Social Club & Institute • Egham United Services Club • Middlewich RBL • Worcester Park RBL ENTERTAINMENT CLUB Sponsor: Dransfields • Albion House Social Club • Alexandra Yacht Club • Allenton RBL • Batley Irish Democratic League Club • BBC Club • Bloxwich Memorial WMC • Concorde Club • Leam Lane WMC • Springhead Liberal Club REFURBISHMENT CLUB OF THE YEAR Sponsor: Cask Marque • Bath Cricket Club • Finedon Conservative Club • Monton Sports Club • Nunsfield House Social Club • Russell Park Social Club • Stretford Railway Club (LMRCA) • West Byfleet Social Club • Workington Rugby Football Club • Wraysbury Village Club BUSINESS INITIATIVE OF THE YEAR Sponsor: Carlsberg UK • Durrington and District Working Men’s Club • Kings Heath Cricket and Sports Club • Newcastle Cricket Club • North Ormesby Working Men’s Club • Pockets Snooker Club • Severn Bridge Social Club • Sutton Coldfield Conservative Club • Welton Memorial Club • Worcester Park RBL

INNOVATIVE CLUB OF THE YEAR Sponsor: Club Insure • Airdrie Working Men's Club • Batley Irish Democratic League Club • Beechwood & Easterside Social Club • Hoebridge Golf Centre • Monk Sports & Social Club • Pockets Snooker Club • Tiverton Constitutional Club TRADITIONAL CLUB OF THE YEAR Sponsor: CIU • Adderley Green Working Men's Club • Airdrie Working Men’s Club • Bamber Bridge Trades Hall • Bloxwich Memorial Working Men’s Club • Briton Ferry Working Men's Club • Guiseley Factory Workers Club • Leam Lane Working Men's Club • Mainline Social Club • North Ormesby Working Men's Club • Rushall Labour Club • Russell Park Social Club • West Byfleet Social Club COMMITTEE OF THE YEAR Sponsor: BII • Briton Ferry Working Men's Club • Hawthorn Recreational & Social Club • Kings Street Progressive Club & Institute • RAFA Kirkby Club Association Club • Rushall Labour Club • Springhead Liberal Club • Tiverton Constitutional Club • Wolsingham Working Men's Club MANAGER/SECRETARY OF THE YEAR Sponsor: Poppleston Allen • Adderley Green Working Men's Club • Bamber Bridge Trades Hall • Colliton Club • Dartford Working Men's Club • Kings Heath Cricket & Sports Club • Lymm Golf Club • North Ormesby Working Men's Club • St Clements Working Men's Club

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Community Club JOINT WINNER

SPONSORED BY

BOOTHSTOWN ROYAL BRITISH LEGION

Judges’ comments: “Boothstown RBL works hard to help others see the club as a community resource. As a result, the function room is booked six months in advance. Just one big community event is the annual June Festival Day with stalls, fairground rides, drinks and food attracting upwards of 800 people. The club moves with the times and casts its net wide for members, reaping the benefits with an influx of younger members revitalising the club. Five years ago this club was on the brink of closure; now it’s a solid cornerstone of the local community.”

BT Sport’s Jon Crownshaw (second from right) congratulates Boothstown RBL and Littleport Leisure Community Centre.

JOINT WINNER

LITTLEPORT LEISURE COMMUNITY CENTRE

Judges’ comments: “Littleport’s 800 members raise a lot of money for local charities and other local clubs. It extends its facilities to the rest of the community – a local nursery school has relocated to the 36 acre site, for example. Live bands, family discos and battle of the DJs are all part of the mix, and the Royal Shakespeare Company has performed here five times. The centre has a fitness suite, squash court, sports hall, tennis/netball courts and a floodlit football pitch. Its annual fun day welcomed 1500 people this year. A monthly newsletter is sent to members, the club has a web site and 2,500 friends on facebook.”

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SPONSORED BY

Student Union Bar Manager/Steward GLASGOW UNIVERSITY UNION Judges’ comments: “Glasgow University Union’s busy entertainment programme includes quizzes, snooker, pool, darts, poker, DJs/dancing, karaoke, open mike nights and dodgeball competitions. ‘Daft Friday’ – now in its 104th year – takes place at the end of the Christmas term and last year took £79k from its 2,000 participants. The Union has nine bars, two libraries, a debating chamber, reading room, five function rooms, a billiards hall, coffee shop and café, a garden and sports fields. Proof of its determination to meet the needs of its members comes in the form of new £5m premises in 2014 which the Union expects will provide competition to other night venues in the area.”

Air Product’s Gary Creed (second from left) welcomes Glasgow University Union on stage to collect their trophy.

Congratulations to all our entrants, finalists and winners. www.clubmirror.com

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CAMRA Real Ale Club

SPONSORED BY

Bar Manager/Steward AMY RUSHTON

JOINT WINNER

Adderley Green Working Men’s Club Judges’ comments: “Amy Rushton saved £9k on salaries within six months of arriving at the club. Since then, she has undertaken risk assessment training (including how to adjust working practises for two pregnant members of staff) and re-negotiated with the brewery to increase frequency of delivery as well as a buy-one-get-one-free barrel promotion. She has undertaken First Aid and Fire Training in her own time and, when the club decided it should have a defibrillator on site (as a precaution for heart attack victims), she contacted the British Heart Foundation who supplied the club with a free machine. In August Amy received top marks following a visit from environmental services.”

Marston’s Mathew Lowe (centre) celebrates with Amy Rushton from Adderley Green WMC (far left) and with Paul Walton and Denise Oakley from Nunsfield House Social Club.

JOINT WINNER

DENISE OAKLEY & PAUL WALTON Nunsfield House Social Club

Judges’ comments: “Denise and Paul prove that the mix of dedication, enthusiasm and business acumen is a hard one to beat. The club’s entertainment budget has been increased, and the duo has introduced a loyalty bonus where members visiting the bar are awarded a stamp. When they reach 10 stamps they are entered into a draw to win £30 to spend at the bar. Real ale is a big draw at Nunsfield, which offers six real ales (three permanent, three guest) and serves on average 500 ales a year. Denise and Paul hosted a successful Beer Festival in June serving over 30 beers and bottled continental ales.”

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SPONSORED BY

Catering Club BBC CLUB Judges’ comments: “Following upheavals at the BBC and a change in operational procedures, catering for the club’s 4,700 members has escalated. Dino Portelli has brought in an operations manager and 22 additional staff to cope with the new challenges and the club now provides catering 24/7. The menu has been extended with a choice of three or four main meals each day cooked to order, plus a salad bar, pizzas and ‘protein pots’. With a turnover of £3m, each day sees 4,000+ meals served across five London sites. Non-members are encouraged to join the club to receive membership discounts on food and drink when they swipe their cards.”

Success on a plate. Villeroy & Boch’s Nick Green (left) congratulates the BBC team on their victory.

THANK YOU TO ALL OUR SPONSORS

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Golf Catering Club DUDSBURY GOLF CLUB

JOINT WINNER

Judges’ comments: “Dudsbury Golf Club impressed with its friendly a la carte restaurant. From tempura tiger prawns on a bed of dressed leaves and chilli coriander dip to pan fried chicken livers with smoked bacon in a red wine sauce with toasted brioche, its restaurant caters for all tastes. It opens for breakfast, lunch and dinner and has a carvery on Sundays. Functions are catered for in-house and food is also available in the bar (the menu includes paninis, jacket potatoes and curry of the day). The restaurant has a pianist every evening and on Sunday lunchtimes, and a four-for-three offer has been introduced to encourage diners.”

Nick Green (left) applauds Golf Catering Club of the Year Award winners, Dudsbury Golf Club and Lymm Golf Club.

JOINT WINNER

LYMM GOLF CLUB

Judges’ comments: “Function business at Lymm has increased significantly in 2013. The club is proud to report high levels of repeat business, an increase in charity functions and full wedding receptions. It also caters for everything from breakfasts and lunches to four course meals. Thai and Curry nights, are enjoyed, and Winter golf packages for parties of eight or more include breakfast (bacon roll and coffee), a two course meal and a round of golf for £27.50 per person. The club numbers local restaurateur and Great British Menu winner chef Aidan Byrne amongst its diners.”

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Green Club

SPONSORED BY

JOINT WINNER

BEECHWOOD & EASTERSIDE SOCIAL CLUB

Judges’ comments: “Beechwood & Easterside Social Club had money sitting in its bank and was looking for ways to make that money work for the club and its members. Following research, it installed 200 solar panels on its roof at a cost of £70k, taking advantage of a government initiative where the club gets paid for Kilowatts produced. The panels were paid for up front and the club is now saving money on bills. It will recoup its investment in six years. ”

Saving money and saving energy, Phil Towndrow (second from right) congratulates Beechwood & Easterside Social Club and the Concorde Club.

JOINT WINNER

CONCORDE CLUB

Judges’ comments: “The Concorde Club has instigated an energy saving strategy which is reducing both bills and carbon footprints. Lighting changes (e.g. replacing fluorescent lighting with LED lamps and LED tubes) have meant an investment of £30k, with an energy saving of £9k in the first 12 months and an energy reduction of 86%. The Sports Hall and squash courts have also seen lighting and heating changed. The electrical load has been reduced by nearly 40%, operating costs reduced by 70% and C02 emissions reduced by over 60%. Also part of the strategy are waterless urinals, taps that turn themselves off and cooking oil recycling (creating biofuel).”

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Turnaround Club JOINT WINNER

HAWTHORN RECREATIONAL & SOCIAL CLUB

Judges’ comments: “Three years ago Hawthorn Recreational & Social Club was £25k in debt and on the verge of closure. But with the appointment of new secretary Raymond Cheyne and a dedicated committee which was determined to reverse the club’s fortunes, the club was showing a profit of £46.5 by the end of 2012. While running costs have been cut, the club has simultaneously maintained membership loyalty by boosting its entertainment programme, which includes darts and pool, bingo, line dancing and music nights, as well as cutting beer prices (despite a brewery increase).”

Bookers’ John Dolan (centre) welcomes the joint Turnaround Club of the Year winners on stage.

JOINT WINNER

ST CLEMENTS WORKING MEN’S CLUB

Judges’ comments: “In 2012 St Clements Working Men's Club was in significant debt with breweries refusing to deliver further stock until back payments had been made. HMRC joined in, and visited the then new secretary Ray Fligg asking for an immediate £10k payment. Ray, who had been in the job just two weeks at this stage, agreed a weekly repayment plan, then renegotiated with brewers and energy companies, dealt with court summonses and instigated new practices for staff and accounting. Simultaneously revenue raising was top priority, and by February this year all debts had been paid off and the club has put in a planning application for a small extension which will include a kitchen.”

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SPONSORED BY

Marketing Club NEWCASTLE CRICKET CLUB Judges’ comments: “This year Newcastle Cricket Club has focussed on fine tuning its marketing. It has engaged the support of two students who are studying marketing and tapped into the expertise of a volunteer specialising in online marketing. The club marked its 125th anniversary this year with a three day event including special cricket games, a town crier, a blessing of the stumps and a video with cricket legend Mike Gatting. Media coverage resulted in the local press, local media and the BBC.The club has also joined a partnership to create a new 18 month pilot-scheme post of Community Development Worker with the aim of harnessing volunteers from the local area.”

TVC’s Andy Greaves congratulates the Newcastle Cricket Club team on their success.

Congratulations to all our entrants, finalists and winners. 48

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Website of the Year

SPONSORED BY

BLACKPOOL CRICKET CLUB Judges’ comments: “Blackpool Cricket Club won this award for its clean and easy to navigate site. Images of the club draw the visitor in to the regularly updated site - http://www.blackpoolcricket.co.uk - and it won praise for being both interactive and responsive. Importantly, the site works well across all media platforms and devices. The club has a radio station operating on site (Cowbell Radio) which runs promotions for the club as well as organising music-led events, all marketed online as well as via the Facebook and twitter tabs on the site.”

Blackpool Cricket Club’s clean and interactive site impressed Larrytech’s Managing Director Lawrence Hardcastle (left).

Charity Club

SPONSORED BY

HOEBRIDGE GOLF CENTRE Judges’ comments: “A hugely difficult category to judge, Hoebridge Golf Centre won this Award not just for the amounts of money it raises but for the way it encourages members to get involved. The club has raised over £10k for the Surrey Air Ambulance and £35k for Chase Hospice. It also supports Battle Back, an adaptive sport and adventurous training programme for wounded, injured and sick Armed Forces personnel. Hoebridge holds quiz nights, charity golf days and sponsored golf drives, is very active in the local community, works with local schools and is very disability friendly, holding many disabled golf days.”

Dransfields’ Managing Director Chris Haley (centre) who has raised £16k for charity this year on a sponsored trek congratulates a representative from Hoebridge Golf Centre.

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SPONSORED BY

Cricket Club SPORTS CATEGORIES MAIN SPONSOR

BATH CRICKET CLUB

Judges’ comments: “Bath Cricket Club has had an eventful year. The last 12 months has seen an ambitious £300,000 refurbishment completed, a new management team put in place and catering ramped up with the result that the club has more than doubled its target revenues. The club has two sites, the main one boasting two bars, a large terrace and function room and a 15-pitch cricket square, together with three artificial and 14 grass practice pitches. There is also an indoor Cricket School. The Club hosts around 90 senior and 80 youth matches each season which host around 2000 players in total.”

Sky’s Frank Atkinson (centre) welcomes Bath Cricket Club on stage to collect their trophy.

Football Club SPORTS CATEGORIES MAIN SPONSOR

SPONSORED BY

BURTON ALBION FOOTBALL CLUB

Judges’ comments: “Burton Albion Football Club prides itself on being a community club as well as a football venue. The club has opened a Charity Trust with the aim of providing a facility which will ‘inspire, engage and educate all areas of the community’. The trust has resulted in a healthy increase of fans; 77% are familes and the club is building on that to secure a healthy future. Burton Albion provides educational programmes, physical activities and links with a national scheme to offer summer camps. There’s a youth club once a week and an academy for 8-18 year olds.”

Burton Albion’s Commercial Director, Fleur Robinson, collects the club’s trophy from Sky’s Frank Atkinson.

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Rugby Club SPORTS CATEGORIES MAIN SPONSOR

NORTHERN FOOTBALL CLUB

Judges’ comments: “Northern Football Club [sic] has grown its membership by 350 this year. The club has spent £15k on refurbishment in the last 12 months, securing 50% of this sum from Rugby Football Union funding. A Guardian membership has been introduced for parents of the mini rugby section. The club has seen its social membership quadruple over the past four years after opening its doors to displaced pub-goers when a local pub closed. This in turn has increased the word-of-mouth recommendations. It plays host to 26 teams which now includes squash and a golf society as well as the rugby section.”

Northern Football Club celebrates success with Sky’s Frank Atkinson (second from left) and Hazel Irvine.

SUPPORTED BY

Golf Club SPORTS CATEGORIES MAIN SPONSOR

ROYAL PORTHCAWL GOLF CLUB

Judges’ comments: “Judges were looking for a club which manages to combine traditional standards with forward thinking strategies, encouraging new followers as well as ensuring that existing members are looked after, securing a healthy future for both the club and – at a broader level – golf in the UK. Royal Porthcawl proved the perfect fit. It has made improvements to the course, renovations to the clubhouse, and has hosted many prestigious tournaments including The Amateur Championship on six occasions. It is scheduled to host the Senior Open Championship for the first time in 2014 and, at time of judging, was being mooted as a potential venue for The Open.”

Clubhouse Europe’s Kevin Whittle congratulates Royal Porthcawl Golf Club on winning Golf Club of the Year 2013.

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SUPPORTED BY

Sports and Fitness Club SPORTS CATEGORIES MAIN SPONSOR

SOMERS SPORTS AND SOCIAL CLUB

Judges’ comments: “An extremely tough category to judge, but Somers Sports & Social Club won through. Its 1,600 members enjoy the club’s surrounding 10 acres of land which includes football pitches, tennis courts and crown green bowling. The club has 10 bowls teams, two league football teams (Grange Athletic FC), a tennis section and also a rifle section as well as archery. Dominoes, snooker and pool are included in the slightly less demanding activities at the club. The club is currently refurbishing the shower room, changing rooms and bar at a cost of £21k and is putting drainage around the football pitch at a cost of £2k.”

The Sport & Recreation Alliance presented Somers Sports and Social Club (pictured) with their trophy.

SUPPORTED BY

Bowling Club SPORTS CATEGORIES MAIN SPONSOR

PENN BOWLING AND SOCIAL CLUB

Judges’ comments: “Penn Bowling & Social Club has 11 bowls teams and a very busy schedule. Saturdays see the A, B and C teams in action, while Mondays and Thursdays are a focal point for various leagues. On Wednesday it plays host to pensioners and on Fridays the over 50s. The club was chosen as the Midland Region venue for a national bowls competition, and it actively promotes the game to youngsters through training and junior membership. Alongside bowling, the club keeps members entertained with a busy and varied entertainment schedule, promoting itself as a community venue as well as a bowling club.”

Sport & Recreation Alliance’s Libby Jellie (far left) presents Penn Bowling & Social Club with their trophy.

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Darts Club SPORTS CATEGORIES MAIN SPONSOR

JOINT WINNER

AIRDRIE WORKING MEN’S CLUB

Judges’ comments: “Airdrie Working Men’s Club has 17 dartboards and is renowned for its darts tournaments. Airdrie’s biggest one-day darts tournament is in August – the most profitable, day in the club calendar – which sees around 500 attendees. The club ensures that darts-playing members are also kept entertained, however, and a large entertainment budget sees five piece bands, cabaret artists and disco as part of a busy programme of events. Food is a good revenue stream, and the club – which has five bars – is launching its own cocktail bar this year at a cost of £5k.”

David Barker (fourth from left) presents the Darts Club of the Year Award to winners Airdrie Working Men's Club and Worcester Park RBL on behalf of Carlsberg UK’s Holsten Vier.

WORCESTER PARK ROYAL BRITISH LEGION

JOINT WINNER

Judges’ comments: “Worcester Park RBL has 18 darts teams, two Super League teams and is the home of the Surrey Darts County side. The club has nine dartboards and at least three teams at home every night. The large, open plan club has two bars and food at lunch times Monday to Saturday with home cooked selections of the day, from shepherd’s pie and macaroni cheese to curries and salads. An annual open day helps to increase membership and fosters interest in darts with some exhibition play on the day. The club saw a 10% increase in membership this year.”

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Entertainment Club JOINT WINNER

SPONSORED BY

LEAM LANE WORKING MEN’S CLUB

Judges’ comments: “Leam Lane Working Men’s Club has over 2,500 members to keep entertained. As a result, the club’s concert room, function room and bars are kept busy seven nights a week. The club has two busy gaming machines, hosts a band and a group on Fridays, two acts and a band on Saturdays, and a band on Sunday mornings. Comedians are popular, and a drive to recruiting 18+ young adults is working. Local pub closures also mean that the club’s entertainment programme has had to step up to the mark to ensure that these displaced drinkers find a new home at this busy club.”

Dransfields’ Managing Director Chris Haley (second from right) congratulates Leam Lane WMC and Springhead Liberal Club on keeping members entertained every day of the week, 52 weeks of the year.

JOINT WINNER

SPRINGHEAD LIBERAL CLUB

Judges’ comments: “Springhead Liberal Club has mounted a successful campaign to attract younger people into the club. A major part of this has been distributing an entertainment bulletin once a week via mobile phones. Simultaneously, Springhead has upped the ante on entertainment and now runs a monthly comedy night as well as theme nights. It pulls in sports-mad members through sports screenings, has gaming machines, a bowling green – enjoyed by the club’s 15 bowling teams – and has introduced monthly lunches for older members who prefer to enjoy the club in the daytime rather than go out at night.”

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Refurbishment Club NUNSFIELD HOUSE SOCIAL CLUB Judges’ comments: “Nunsfield House Social Club underwent an extensive refurbishment programme to the tune of £30k this year. The conservatory, members’ bar and lounge saw new tables, leather chairs and reupholstered furniture, while the function room was completely updated with new lighting, new furniture, a new stage and three video panels. The club held an Open Day to show off the new facility and has promoted the function room on the club web site, through Facebook and via the local press. As a result, the 2014 events diary is almost fully booked and turnover for the function room has more than doubled.”

Cask Marque’s Annabel Smith (second from right) congratulates Nunsfield House Social Club on winning Refurbishment Club of the Year.

THANK YOU TO ALL OUR SPONSORS

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SPONSORED BY

Business Initiative POCKETS SNOOKER CLUB Judges’ comments: “Pockets Snooker Club’s business initiative was the undisputed winner in this category. The snooker club transforms into a live music venue (the Sound Music Venue) from 5pm for the whole weekend. A stage was built at one end of the spacious club and a top sound system installed in order to attract good bands. Membership on music nights is free. Photographs and signed a forms are enforced, however, to ensure that the club remains trouble-free even when staging major events. The venue staged the Battle of the Bands earlier this year with bands competing to perform at the 2013 Wychwood Festival. In just under a year the club has become one of the busiest music venues in Cheltenham.”

Carlsberg UK’s David Barker (second from right) congratulates the team on their inspired business imitative for the club.

Innovative Club

SPONSORED BY

BATLEY IRISH DEMOCRATIC LEAGUE CLUB Judges’ comments: “As expected there was a flood of innovative concepts from this year’s entries, so this was a tough category to judge. The judges sought a club which showed an innovative approach that pulled through all club operations. Batley Irish Democratic League Club fitted the bill. The club, with around 20 part time bar staff and four bars, launched a loyalty card scheme where, for a one-off payment of £5, members get 10 pence off drinks raising £3,500 to date. The club texts and emails the member database on a monthly basis, is very active on Twitter and Facebook and is majoring on entertainment to continue impressing new members – including those joining after local pub closures.”

Simon Mabb (left) from Club Insure welcomes on stage the team from Batley Irish Democratic League Club.

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Traditional Club JOINT WINNER

SPONSORED BY

BLOXWICH MEMORIAL WORKING MEN’S CLUB

Judges’ comments: “At 102 years old and with 2,500 members, Bloxwich Memorial Working Men’s Club continues to give its members – and now displaced pub goers – a reason to come through the doors. Big names from the local circuit play to sell out audiences, Joe Longthorne appeared in May and a large amateur boxing tournament saw over £8k taken over the bar in one day. The club has set up its website this year, promotes events through good links with the local press and radio, and keeps up traditional favourites such as bingo, darts and snooker. (The club’s darts and snooker teams play in the local leagues.)”

CIU President George Dawson (far right) presents the Traditional Club of the Year winners with their trophies.

JOINT WINNER

NORTH ORMESBY WORKING MEN’S CLUB

Judges’ comments: “North Ormesby Working Men’s Club manages to combine traditional values with contemporary demands. Like Bloxwich, this is a huge club (2,500 members) with a huge turnover. Over the past three years the club has spent £700k on redeveloping and refurbishing its three bars, function room, concert room and games room. Entertainment has been stepped up with live groups on Saturdays, duos, trios and/or karaoke on Sundays plus a sell-out Show of the Month. Events are advertised through the web site, social media and the local paper. The club has darts teams, snooker, billiards and dominoes and has found a rich revenue stream in catering for functions; the club is booked solidly for weddings until 2015.”

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SPONSORED BY

Committee TIVERTON CONSTITUTIONAL CLUB Judges’ comments: “Tiverton Constitutional Club’s committee boasts eight exlicencees. In the last year five members have taken and completed their licensing exams and Treasurer Philip Gibbs has been awarded a plaque by the BII for raising standards. The committee welcomes new ideas which includes a singles pool league with games streamed on the Internet (there have been over 1,300 views since inception). The club now has some of the top pool players in the South West playing from the club, all of which has helped to bring in younger members. The committee is also promoting lunchtime socialising at the club for middleaged/recently retired people, and raises significant sums for local charities.”

BII’s Chief Executive Tim Hulme (far right) congratulates Tiverton Constitutional Club on winning the Committee of the Year Award.

Club Manager/Secretary

SPONSORED BY

PETER HUNT Kings Heath Cricket and Sports Club Judges’ comments: “Peter proved to the judges that he is an exceptional manager running a big operation with professionalism as well as passion. This year he launched Thursday Club Nights with games and big prizes; income doubles on these nights. Peter majors on food (and cooks in the club kitchen) with a full range of bar snacks, daily special menus – from steak to braised belly draught pork with black pudding and mustard mash) and a Sunday carvery. The club’s function calendar is now fully booked months in advance, real ale is proving popular and the club – which is in the CAMRA Good Beer Guide – held a beer festival in April this year.”

Poppleston Allen’s Nick Walton (far left) presents Peter Hunt with his trophy.

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King of Clubs

SPONSORED BY

BEECHWOOD & EASTERSIDE SOCIAL CLUB

BT Sport’s Jon Crownshaw congratulates the 2013 King of Clubs, Beechwood & Easterside Social Club.

Judges’ comments: “Beechwood & Easterside Social Club impressed the judging panel for its excellence across all elements of club business. Its membership, which stands at 4,500, bears testament to this, having grown 7% in the past year. The club now has a waiting list. Beechwood & Easterside has significant sums in the bank and wants to make the money work for the club. As a result, the club has invested in 200 solar panels at a cost of £70k. Under a government initiative the club now gets paid for every Kilowatt it produces. To date the club has received £5,500 under this scheme. The club puts on entertainment six nights a week, from ballroom dancing and bingo to comedians and bi-annual boxing tournaments. It has boosted mid-week business by staging 1960s/1970s bands every Wednesday night (with the original artistes rather than tribute bands). The bands draw crowds of 500 and always sell out. In 2012 members raised £10,500 for charities through activities such as a coast-to-coast bike ride, an eight members bungee jump, sponsored walks and club functions.”

Congratulations to a worthy winner of the 2013 King of Clubs. www.clubmirror.com

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IN THEIR OWN WORDS... The innovative and professional way that clubs continue to maintain and build business and membership never fails to amaze us. But by now, of course, we should be used to it. This year we celebrated the 21st anniversary of the Club Awards - 21 years of recognizing outstanding clubs in an outstanding sector. The longevity of clubs is something which we should all be proud of. And judging by the feedback to the Awards, it is. Congratulations to every winner, every finalists and every club who entered. And if it wasn’t your year in 2013, then it’s never too early to look ahead to the 2014 Awards. Just contact us on info@clubmirror.com and we’ll register you as a 2014 entrant. ld lik e ci al Cl ub w ou Ea st er sid e So & d oo w ar ds A hw r ec ro “W e at th e Be th e Cl ub M ir in vo lv ed w ith liv er ne de d yo er an g ev k sin ni to th an u al l fo r or ga yo te la in d tu de ra cc ee 20 13 . W e co ng ca se w hi ch su Cl ub br ill ia nt sh ow K r U he e ot th an ut t in g ye iv es th ro ug ho al l of th e po sit lik e-m in de d hi gh lig ht in g g to m ix w ith tin lif ci up is ly al re It ub s an d as so . cl ry of s In du st di ffe re nt ty pe e y ot an om m pr d om fr ep an in di vi du al s ry ha rd to ke ily on l w or ki ng ve al av e he s ar lie ho re w at io ns ch w e al l kn ow ity sp ir it w hi th e co m m un e pr ov id e. w es on as th e ve nu es su ch e “G re en Cl ub re ce iv in g th gr ea t pr id e in ok to fic an ce th is ub ni cl sig a d de W e as fe el it ha s ad e ss W d. ar aw di sa st er s ac ro of th e Ye ar ” th er re la te d ng lis t of w ea m an y. lo by e g th in m ith w ar W ye ar ed to Gl ob al in g at tr ib ut ou r So la r th e w or ld be e m ak in g w ith ar e w n tio bu ri nt s an d m ak es co l ve al sa on ly Th e sm lig ht in g no t gy in t er en w lo rb on fo ot pr Pa ne ls an d du ce s ou r ca sh ou ld ni fic an tly re le sig ib ss it po ey re on us m al l cl ub s w he re co m m en d an d w e w ou ld fo llo w su it. al l fe el in g pr id e w e ar e de sc ri be th e to n gi 20 13 ”. W e be s t ub n’ Cl W e ca m ed “K in g of na g in be r te ry di ffi cu lt to ri gh t no w af us t fin d it ve th e ju dg es m at th la de an d to ise co gn re co th is gr ea t ac cl ub de se rv es e be st of th e th at g in de ci de w hi ch ok ur s lo ch fo r m an y ho t sa to be us is su s ey th en k pp th in th is ye ar it ha ng y di or ci st a de n en g to ru be st an d th pr es s ar e go in ot he r ur . Th e lo ca l it w ill sh ow pe a gr ea t ho no ho e w d an es s cc su ha rd r of ou t g bi d a hi gh lig ht in de di ca tio n an ea th at w ith ar r ou in s cl ub .” ng is po ss ib le w or k an yt hi Cl ub M ic k Sm ith er sid e So ci al hw oo d & Ea st ec Be y, ar et Se cr

“O n b eh a lf of m y se lf a n d L y th a n k y ou m m g ol f fo r a fa n cl u b I w ou ta st ic ev th ir d y ea ld li k e to en in g la r we hav st n ig h t. T h e a tt en d ed F oo d w a is is th e a n d th is s su p er b w a s th e , th e a rr p a ir in g b es t y et . iv a l d ri n of th e b ee k s p le n ti r a n d ci d fu l a n d th id ea . er w it h th e e m ea l a fa n ta st ic P le a se p a ss on ou r th a n k s to ev er y on e in v ol v ed .” K a re n F y fe C lu b h ou se M a n a g er , L y m m G ol f C lu b

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“Hoebridge Go lf Centre was de lighted to have as a finalist in been nominated not 1 but 3 categ ories in the 20 It is testament 13 Club Awards to all the hard . work that each member of sta and every ff puts in ever y day. We are absolut ely thrilled to have won Char Year. At Hoeb ity Club of the ridge we pride ourselves in su local charities pporting vario and good caus us es as well as ho days which ra sting charity go ises much need lf ed funds for local national chariti as well as es. The staff at Ho eb rid ge got behind ou Wear it Pink Da r recent y for Breast Ca ncer Awareness £1,200.00 alone raising over with BGL Golf pr om isi ng total raised. to donate 5% of the Hoebridge Golf Centre also ha s a very strong charity committ membership wh ee works tirele ose ssly throughout on numerous ev the year putting ents to raise mo ney for the ser chosen charities ving Captains which this year is the Surrey Su Air Ambulance ssex & Kent and National Deaf Children’s annual charity Society. Our golf day in 2013 raised an incr in 2011/2012 ra edible £5,500 an ising an amaz d ing £34,000.00 Chase. for Shooting Sta r We are very pr oud to have wo n such a prestigi ous award.” Mike O’Connell CCM General Manag er, Hoebridge Golf Centre

s had eat evening wa say what a gr e bees th “Just want to ly ite fin de t, the venue is by all last nigh we’ve had over al was the best me e th d an s knee the years. Amy in your support for Also thanks for b Steward lu /C er ag an Bar M ow achieving the nned and I kn s absolutely stu e th award. She wa of g in winn appreciate the she does really award. rd u for all the ha a BIG thank yo You all deserve or.” into Club Mirr work you put John Pyatt n WMC Adderley Gree

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n in g a s t ic e v e h e r fa n t t o n a r fo the our team are over ou and y orthern y N o t t g. The a s in e k n n n “Tha ar run Everyo e . y s d d r n a o c w se b A s d fo r t h e a t t h e C lu meal wa the awar e v ie and the c d e r n e o t t a d e la s t t a n m o o e o t w t m ie n d s d e li g h fr a h s a it w w y are the tch up w h o le d a whom sh ic e t o c a f n o s ll a a w , t s. I e o p le s. d e li c io u ny new p t iv e c lu b meet ma o t d r respec n u a o s d r year a el tow w e a ll fe t y e a r !” p a s s io n g a in n e x a in w o e t d we hop a g a in a n u o y k n Tha il e s D a v id G ll C lu b n Footba r e h t r o N

“Many thanks for a really superb awards event – we really enjoyed it, I think it’s one of the best we’ve been to. The papers are interested in some coverage, so when convenient we would be very grateful for the official photo of the Marketing Award presentation.” Olwyn Hocking Newcastle Cricket Club

”Thank you so much for an amazing evening. I can imagine it's no mean feat to host this event and each year it gets better. Thanks as well for the

“Congratulatio ns on a very successful awar ds night at the Palace Hot el, Manchester. Th e awards night resulted in a very memorable ex perience for me and my gu ests and I am sure everybod y else that attended. Ever ything from the 'Hail the A le' beer festival, the dr inks reception, the food, the awards and ou r host for the evening Hazel Irvine and not forgetting the excellent service by the Palace Hotel staff made the event a most enjoyable expe rience. Please convey the thanks of the Nunsfield Social Club team to all the people who helped you pu t on the awards. You sh ould all feel very proud.” Paul Walton M BII Steward, Nun sfield House Community Ce ntre & Nunsfield Soci al Club Ltd

award. Winning that award out of all them, meant a great deal to us, so thanks once again.” Dino Portelli Chief Operating Officer, BBC Clubs

“Brilliant n

ews, thanks.

Great anno uncement to make at ou ale event to r real night! Many than

ks”

Duncan Orpington L ib

eral Club

“I think it is fantastic how well we have done and is absolutely brilliant, particularly when you realise how stiff the competition was. It is equivalent to winning an “Oscar” in our industry. It is also a fitting reward for all the hard work that has been put in by the members of our committee together with our Treasurer, Phil Gibbs and our Secretary, David Slack as well as the amazing support of our members, the Bar Steward Sarah Holley and the Bar staff, Sue, Serena, Darren, Debbie, Simon & Claire, who work tirelessly to make the club the success it is.” Richard Jones Club Chairman , Tiverton Constitutional Club

“It was one of the most memorable evenings I have ever had and it was fantastic. I am still buzzing from the experience and it is a tribute to the management of the club and its members; all of whom make the club what it is.” Club Member Brian Lane –Smith Club Member, Tiverton Constitutional Club

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• disco • quiz nights • master of ceremonies • weddings • birthday parties • award evenings • pa hire SSK Entertainment is based in Caterham, Surrey. We can provide all the ingredients you’ll need for your party, wedding, quiz night or any event at budgets to suit everyone. We operate anywhere in the Surrey, Sussex and Kent area. TO CHAT ABOUT YOUR EVENT, REQUIREMENTS, BUDGET ETC PLEASE CALL DAVID FOSTER ON 07710 855295 or visit www.sskdisco.co.uk

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