Club Mirror by Alchemy Contract Publishing

clubmirror Rewind Speci al – Jul y 2016

AT THE HEART OF THE COMM UNITY

Club Mirror Rewind Special Olympics 2016 – on the road to Rio Club Awards – could you be a winner? Drinks Report – the cider success story

Contents

club mirror AT THE HEART OF THE COMMUNITY

JULY 2016

AWARDS, EVENTS AND CALLS TO ACTION

26 Club Awards and Gala Dinner Get entering the 2016 Club Awards and show your members and community what a great job you’re doing. Here’s how.

34 Hospitality Social Media Awards Are you Facebook-friendly? Are you proud of your website? If your club is embracing social media, then this one’s for you.

NEWS, VIEWS, CLUB LIFE AND LEGISLATION 06 News Club Awards call for entries, brands news and England gets active.

31 Tennis on trial Should male and female tennis players be paid the same? A hot tennis topic in time for Wimbledon.

44 News from HQ Risk assessment, IT fraud and choosing an accountant.

BUILDING THE BUSINESS 28 Sporting fixtures Club Mirror’s sister title Sports4Bars.com looks at the key live sporting fixtures coming to your screens this month.

BUILDING THE BUSINESS – SPORTS SPECIAL

ASK THE EXPERTS

12 Olympics 2016

51 Instagram in an instant

Rio here we come. Let the Games commence.

How to tap into this fast-growing network with more than 400 million users.

32 Why social media means business Is your club plugged into the power of social media? If not, then it’s time to think again.

14 Olympics events schedule

37 Drink and the millenials

20 Keep ahead of the Games

Is moderation the new cool? Apparently so, according to a new report.

Fast facts on Rio’s 39 sporting disciplines.

The essential club guide for what's on and when.

52 Staying safe How to avoid deep fat fryer fires.

54 It’s classified! Showcasing club-supporting suppliers.

24 Olympics Club Quiz 39 Drinks report – Cider How the cider success story just keeps on growing.

46 Club kitchen Is your club BBQ cutting the mustard?

Test out your members’ sporting knowledge with this sports-tastic quiz.

CLUB MIRROR 3

LEADER

Contributors

On your marks...

So here we are, writing on the day after the Referendum and pondering over what’s been and gone and what’s likely to happen in the future. The plethora of crystal-ball gazers continue to offer their predictions with the caveat that no one really knows. (Where is Nostradamus when you need him?). One thing’s for sure though, it has united the country in its concern over the part we play in Europe and the part we play in the rest of the World. How this will play out is, of course, yet to be seen but no doubt there will be many ‘I told you so’s’ on both sides of the debate. Europe has also been a focus for sports-screening clubs, with the Euros being fought out – mostly but not solely – on the pitches of France. Yet to reach its conclusion as we go to press, the evidence suggests that the tournament has been a winner when it comes to gathering members in to watch our teams battle their way into sporting history. The Olympics promises to offer similar opportunities, albeit in a different time zone, so making sure your club remains front-of-mind as a viewing venue is high on the agenda. Those of you using social media to do just that should have a look at our new Social Media Awards initiative. Those of you who don’t, keep your eyes on upcoming issues where we’ll offer step-by-step expert advice on harnessing the power of social media. Still on front-of-mind, and what better way to keep your club in the spotlight than by becoming part of the 2016 Club Awards? Let your local press know that you’ve entered the only national Club Awards in the UK, and you have the perfect opportunity to shout about all that you do – including upcoming sports screenings of course. Enter now – the deadline is July 31. It’s time to shine. On your marks, get set... go!

Caroline Scoular Editor, Club Mirror

Ashley Cairnes

Chris Colverd

Haley Cox

Sean Ferris

Karen Foreman

David Foster

Larry Hardcastle

Jonathan Hardy

Mark Newton

Justin O’Regan

Jill Slingsby

Victoria Romero-Trigo

Editor Caroline Scoular Design David Foster Editorial Chris Colverd Events Jill Slingsby, Karen Foreman Display Advertising Margaret Doherty Sales and Marketing Manager Leigh-Ann Ogilvie, Circulation Jon Hardy Accounts Andrew Soles, Pam Attrill, Michael Jeffries Publishing Director Sean Ferris Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com; sean@clubmirror.com; leigh-ann@alchemymedia.co.uk; info@clubmirror.com ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@alchemycontractpublishing.co.uk www.alchemycontractpublishing.co.uk The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products. CLUB MIRROR 5

CLUB NEWS

England gets active Figures from Sport England’s Active People Survey show that 15.83 million people over the age of 16 played sport in the last year. While 81,900 more men are playing sport, the overall increase is largely because more women are getting active – 261,000 – accounting for over 75 per cent of the increase. The gender gap in sport has therefore reduced slightly, to 1.6 million. Going to the gym and Keet Fit remain popular, with the number of people participating every week breaking the seven million mark for the first time. Exercise classes, like spinning and boxercise, continue to attract large numbers of people, especially women.

A number of team sports are also becoming more popular, with cricket seeing an increase of 43,500 players and rugby union up by 23,000. The running boom also looks set to continue, with 138,100 more people running regularly in the last 12 months, and one million more people running compared to 10 years ago. Jennie Price, Chief Executive, Sport England, said: “These figures are encouraging, especially the significant increase in the number of women playing sport and being active every week. Sport England has worked particularly hard to get more women active, and it’s good to see this is having an impact.”

Westminster welcomes Stop Press – Calling all clubs Social Media Awards whisky makers Forty MPs joined Diageo at Westminster to celebrate Scotch Whisky one year after Diageo commissioned a special edition Parliamentary blend to commemorate the new Parliament. Whisky is one of Britain’s biggest home grown export industries and adds over £5bn to the value of the UK economy. MPs were given an overview of the production process and the craft involved, ranging from ‘malting’, where barley is soaked and encouraged to germinate, to the ‘coopering’, where the whisky is left to mature in an oak cask.

Brendan O’Hara, Member for Argyll and Bute and Chair of the Scotch Whisky AllParty Parliamentary Group, said: “The Diageo Grain to Glass programme is a great way for me and my fellow Parliamentarians to gain a better understanding of the skill, craft and passion that goes into producing Scotch Whisky. I have also been able to see this first hand in my constituency at Oban distillery. The event was a fitting tribute to an industry that makes a huge contribution to the UK economy and plays a key role in supporting local communities across the length and breadth of Scotland.”

HEINEKEN announces F1 partnership HEINEKEN has become a Global Partner of Formula 1 (F1) beginning with the renamed F1 Gran Premio Heineken D’Italia 2016 in Monza. From the 2017 season onwards, Heineken will be Event Title Partner of three Formula 1 Grands Prix, will have a presence at additional events and will be F1’s exclusive Global Beer Partner. The brewer will create integrated campaigns surrounding ‘Open your World’ and ‘If You Drive, Never Drink’ messaging. David Coulthard and Sir Jackie Stewart will be ambassadors for the respective campaigns. Gianluca Di Tondo, Senior Director Global Heineken Brand, said: “This partnership complements our existing global platforms, enabling us to reach F1’s huge spectator 6 CLUB MIRROR

numbers and 400 million unique television viewers every year. The hallmark of our long and successful relationships with UEFA Champions League, Rugby World Cup and the James Bond franchise is our passion to excite our consumers. We will be bringing this passion to Formula One.” Bernie Ecclestone, CEO of the Formula One group, said: “Some time ago I started a ‘Think Before You Drive’ campaign at F1 Events. I am pleased that this important initiative now has such strong and committed support from Heineken, through its “If You Drive, Never Drink” campaign. We will now evolve and reinforce these messages in a way that reflects the Heineken personality and values.”

From Facebook to Twitter and websites to e-shots, social media is a dynamic weapon in clubland’s marketing armoury. To encourage and applaud this, now is the time for clubs of all sizes to enter the inaugural Hospitality Social Media Awards (HSMA).

CAMRA hunts for UK’s most historic clubs CAMRA, the Campaign for Real Ale, has launched a search for Britain’s best heritage clubs. From backstreet working men’s clubs to plush Golf clubs, and everything in between, CAMRA wants to identify clubs with historic interiors or those that were purpose-built and have remained largely unaltered. “There are some fantastic clubs all over the UK and we want to find the ones with the best preserved interiors, either those in buildings which are of historic interest or which have remained unaltered since their construction – even if that was as recently as

1971,” said John Holland, Chair of CAMRA’s Clubs Committee. “We are always on the lookout for Clubs which serve excellent real ale, but this initiative is about more than beer, it is about discovering the hidden gems around the UK and helping preserve them for the future – regardless of what drinks they have behind the bar. It’s for this reason that we would encourage all clubs which think they are of historic interest to get in touch, no matter what beer you serve.” To get involved visit www.camra.org.uk/historic-clubs

Last call for entries – Club Awards 2016

BRANDS NEWS Old Mout cider campaign Old Mout cider has launched a multi-million pound campaign designed to increase consumer awareness and build on the brand’s philosophy of encouraging drinkers to get ‘the Kiwi taste for adventure’. Old Mout, which originates from New Zealand, launched into the UK market in 2014 and is contributing 17% volume growth to the market in the on-trade. Emma Sherwood-Smith, Brand Unit Director of Cider Brands at HEINEKEN, said: “Old Mout drives value for licensees - a branded glass, filled with ice, a cold Old Mout and a garnish of fresh fruit, can command a more premium price and is a real point of difference to other ciders.” •www.heineken.co.uk

Grolsch launches limited edition font and glassware With entries flooding in to the 2016 Club Awards, clubs are advised to ensure that they complete the Express Entry Form by 31 July. The Club Awards, now in their 25th year, take place at a Gala Dinner and ceremony on 24 November at the newly expanded Palace Hotel, Oxford Street, Manchester. Whatever the size of your club, these Awards are for you. Turn to page 32 to find out more.

STOP PRESS: ENTRY DEADLINE 22 JULY, 2016

Enter online at www.awards.clubmirror.com

Grolsch’s ‘Unconventional by Tradition since 1615’ campaign sees limited edition fonts and glassware available to the on-trade. The campaign, says the company, ‘heroes the brand’s essence of originality and its belief that an open-minded, unconventional approach to life is what creates the most interesting, progressive and original ideas and innovations’. Grolsch, which celebrated its 400th birthday last year, is also releasing colouring-in coasters with accompanying pen pots. •www.molsoncoors.com

Carlsberg UK’s Three Lions Ale Carlsberg UK’s ‘Three Lions Ale’ was launched for UEFA EURO 2016. The 4.1% ABV golden ale is available for the duration of the tournament and is supported with a bespoke pump clip featuring the England team’s official three lions emblem, behind a golden scroll reading ‘The Three Lions’. •www.wedelivermore.co.uk

Molson Coors and Bavaria N.V. partnership announced Molson Coors UK is to have the exclusive rights in the on- and off-trade to the sales, distribution and customer marketing of Bavaria and its portfolio of brands in the UK, consisting of Bavaria Premium, Bavaria 0.0%, Hollandia, Holland Import and Claro. Bavaria 0.0% is the world’s first 0.0% alcohol beer according to the company and current number 2 in the UK non-alcohol category. •www.molsoncoors.com

Barclays Premier League fixtures list announced Barclays Premier League champions Leicester City will begin their title defence at promoted Hull City on the weekend of August 13 as the new season gets underway. In one of the opening weekend's bigger games, Arsenal will host Liverpool at the Emirates, a fixture that is sure to mean a busy time for pubs and bars. Jose Mourinho and Pep Guardiola will not have long to wait to meet, with their new clubs, Manchester United and Manchester City respectively, due to clash at Old Trafford on 10 September, and West Ham's first league match at their new Olympic Stadium home will be against Bournemouth on 20 August.

Barclays Premier League Opening Weekend Fixtures (August 13/14)

Arsenal v Liverpool Bournemouth v Manchester United Burnley v Swansea City Chelsea v West Ham United Crystal Palace v West Bromwich Albion Everton v Tottenham Hotspur Hull City v Leicester City Manchester City v Sunderland Middlesbrough v Stoke City Southampton v Watford •For all the latest fixtures visit our sister website Sports4Bars.com

Carlsberg UK invests in Spanish beer Carlsberg UK has announced a major investment in 5.1% premium Spanish beer brand Mahou, including a partnership with The Telegraph and TV Michelin-starred chef and columnist, Mark Sargeant. Sargeant will present a series of four videos, alongside acclaimed chefs from three modern Spanish tapas restaurants in the UK with the aim of bringing ‘the spirit of Madrid’ to life for consumers. The beer is imported from Spain and is available in 30l kegs and 330ml bottles. New POS includes a bespoke pint glass and a 20cm-tall tap handle will support the campaign. •www.carlsbergwedelivermore.co.uk

CLUB MIRROR 7

CLUB NEWS

BRANDS NEWS Pravha launches into on-trade Pravha, the 4% ABV premium world beer from the brewers of Staropramen, is described as having the gentle bitterness of a high quality Czech pilsner while also being crisp, light and refreshing. It is available exclusively on draught and is being supported by point of sale material including stylish glassware, branded fridges, bar runners, coasters and signage. •www.molsoncoors.com

Stella Artois returns as official Wimbledon beer To mark its return as Official Beer of The Championships Wimbledon, Stella Artois has developed a campaign inspired by the personal journeys and modest beginnings of those behind the origins of the world renowned brands – from the first ever Wimbledon champion to Sebastian Artois himself. The new advertising campaign will accompany Stella Artois’ limited edition Wimbledon packaging which includes a special edition 660ml bottle with a white and red wrap design, as well as a variety of on and off trade activity. •www.wimbledon.stellaartois.com/the-time-portal

‘WKD Blush Hour’ celebrates Saturday nights The launch of ‘WKD Blush Hour’ - a 10-week digital and social media campaign headlined by Binky Felstead, designer, beauty blogger and star of TV series Made in Chelsea - is designed to associate WKD Blush with getting Saturday nights off to a great start. The weekly 7pm Saturday night programme runs until September on Mixcloud radio and will be publicised on WKD and Binky’s social media pages, Twitter, Facebook and Instagram. WKD Blush was launched in February following research amongst 2,000 18 to 24-year olds. The research highlighted opportunities for expansion of the RTD category which generates annual sales approaching £226 million in the on-trade. •www.shs-drinks.co.uk •t. 01452 378500.

Hi-Spirits to distribute Paddy Hi-Spirits is to distribute Paddy, the world’s fourth biggest Irish whiskey brand, in the UK from 1 July following the acquisition of the Paddy brand by US spirits company Sazerac in May. Dan Bolton, managing director of Hi-Spirits, said: “We have a very successful track record in growing Sazerac brands, including Buffalo Trace and Fireball, in the UK market. The addition of Paddy, coming hot on the heels of Sazerac’s acquisition of Southern Comfort and Tuaca earlier this year, means it’s an exciting - and busy - time for Hi-Spirits.” •www.hi-spirits.com

SmartDispense wins Edie Award HEINEKEN’s beer and cider dispense system, SmartDispense, has won the Environment Product Innovation award at the Edie Environment and Energy Awards. The system, which reduces energy use by 20% and water by 75%, was developed following £5m of research, and is now in over 3,000 on-trade outlets. Simon Gray, Draught Dispense Development Coordinator said: “SmartDispense not only cuts the overhead cost of every pint of beer and cider, but it also contributes towards every venues’ bottom line, by reducing energy costs and the amount of water used... Together with our customers, we can help reduce the environmental footprint, and save our customers money.” •http://www.smartdispense.heineken.co.uk

South Shields FC gains £50k grant South Shields FC, South Tyneside, has received a boost of £50k thanks to its 33 year old amateur player Warren Byrne from Durham. Warren beat thousands of players from across the UK to be crowned Dream Goal winner with a £50k grant awarded by Budweiser Club Futures. The announcement was made on national television during Sky Sports’ main halftime slot with his goal then analysed by Sky Sports pundits Jamie Carragher, Jamie Redknapp and Ed Chamberlin. “I’m still in shock that the pundits chose my goal, especially given there were so many great contenders shown on Sky Sports over the last few weeks!” said Warren. “Getting a call from Carragher, Redknapp and Chamberlin was also an absolute highlight, and one I won't forget anytime soon – thank you Budweiser Dream Goal!” Since the announcement, Warren has gone onto win a Best of South Tyneside Award and CNN’s Goal of the Week. The goal has now been viewed well over 5million times online, and several million more times on Budweiser TV adverts. Laura Salway, Senior Brand Manager at Budweiser, said: “Budweiser is a huge supporter of British football – from grassroots to glory – and we’re delighted that we have given Warren, and a number of other contenders, the chance to see their incredible goals celebrated how they deserve to be – on a national stage.” Budweiser Club Futures has also awarded five £10k grants and FA training session to runnersup for their outstanding goals. They are: Chris Bacon – Wisbech Town FC; Raymond Westbrook – Portsmouth Amputees FC; Louis Webster – Home Rangers; Colm Coveney – Blackpool Celtic; Neil Clydesdale - Banbridge Rangers FC.

Suppor ted

All for charity The Stroke Association The Stroke Association is the leading charity in the UK changing the world for people affected by strokes. In the last 20 years the number of major after a stroke,” says the charity. “And our strokes has decreased by 40 per cent. More campaigning has touched the lives of even people than ever are benefitting from cutting- more people through initiatives like the edge treatments and making full recoveries. FAST campaign which we developed to help And more people now understand the need to people recognise the signs of a stroke and seek emergency treatment for strokes. take emergency action. The Department of Health in England was so impressed with “Our support services have helped this campaign that they took it up in 2009 hundreds of thousands of people get and promoted to millions of people. But through one of the most frightening there’s still more to do.” experiences of their lives and build a life 8 CLUB MIRROR

Every year there are about 152,000 strokes in the UK. Thanks to improvements to stroke care you are twice as likely to survive a stroke than 20 years ago. Nevertheless strokes are one of the greatest health challenges of our time but doesn’t get the attention or funding it deserves, according to the charity. “As the leading stroke charity in the UK we know we need to change how people think about this devastating disease. But we can’t do it on our own. We need to work with people who share our commitment to changing the world for people affected

by strokes – with stroke survivors and their families; with decision makers; with researchers and medics; as well as with our supporters.” The charity believes that: • Strokes can and should be prevented. • That everyone has the right to make the best recovery they can from strokes. • That the power of research will save lives and ensure people make the best recovery they can. • That together we can change the world for people affected by strokes. •www.stroke.org.uk •t. 0303 3033 100

BUILDING THE BUSINESS – OLYMPICS 2016

Faster, Higher, Stronger Welcome to the 2016 Olympics UK clubs are expected to make an Olympic effort to draw in members for the 2016 games. Will your club be holding a torch for Rio 2016? Read on for Club Mirror’s Top Tips and Guide to the Games.

itius, Altius, Fortius - Faster, Higher, Stronger – is the motto of the Olympics. It's this breaking of records and bursting through barriers that makes the sporting spectacle such an invigorating one, regardless of sporting affiliations. And it's no surprise, then, that clubs around the country are galvanising members into action on an Olympic scale. Whether that’s hosting your own version of the Olympics for sporting members and/or kids, or persuading members that watching sport is a team event – to be enjoyed ring-side in the club and not from the sofa – the opportunity to take more money at the bar is there for the taking (or, to be more accurate, takings). Here are Club Mirror’s Top Tips to getting over

12 CLUB MIRROR

the first hurdle (pulling members in) and then flying over the second one (keeping them there). 1. Plan and promote the major sporting events in advance. Build up the excitement and dismiss any

negativity – the Olympics are once every four years so make the most of them. Use Club Mirror’s Olympics Schedule on pages 24-27 to help plan activity. 2. Brush up on the sporting disciplines involved (see pages 20-23 in this issue). 3. Atmosphere is key – here’s yet another excuse to get the Union Flags out. Or just don’t take them down after UEFA EURO. 4. Maintaining interest while some of the less mainstream sports are on can be tricky. Use ‘interesting fact’ commentaries, top tipped winners in each event etc.

Why social media deserves a medal Dubbed the first social media Olympics, the 2012 London Games saw 10million Olympics-related tweets sent each day. And this year? The International Olympic Committee estimates that the majority of its 33.9 million social media followers will use additional devices while watching the Games, and will generate over 2 billion impressions across Facebook, Twitter and Instagram. 5. Olympics-related quizzes and competitions might help to hold members’ interest (and keep them holding their pint). 6. While our athletes are out there hungry for medals, make sure your members don’t go hungry for anything. Hand held food which is quick and easy to serve – and eat – will help keep them in their seats. 7. Simplify prices for busy periods to ensure speed of service; think about running a cash-only bottle bar. 8. Still busy at the bar? Then how about time trials – first members to do a circuit of the club garden (or similar) gets pole position at the bar (impractical, but you get the gist). Award medals as you see fit. 9. If your members feel they’re going through the hoops to get served, then make them do just that. The five hoola hoops you’ve borrowed from the keep fit brigade to make your Olympic rings symbol can come into their own. First member to complete 10 non-stop hoolas wins a seat at the bar (and a neater waistline).

DID YOU KNOW? 1.

2. 3. 4.

10. Get the bar team into athletic gear, wearing supporting t-shirts, national colours and – hopefully – a big smile. 11. As always, when screening big events, the quality of your screen, its size and position are paramount. 12. Sport is an inclusive activity. Underline the sociability of watching a game with friends in the club – four pint pitches, six bottles in a bucket for a set price, sharing platters (from crisps and pork pies to sandwiches and nachos – whatever works). Just think ‘group friendly’.

5. 6. 7. 8. 9.

10. 11.

13. Without trying to predict the weather, could you make use of your outdoor space? Outdoor screens? Maybe an ‘ongoing’ barbecue which people can run out to between sporting spectacles? 14. Make sure your smokers are catered for outside and turn the smoking shelter into a sports-themed dug out.

12. 13. 14. 15. 16.

15. Obvious of course but always promote future events and let people know about them before they leave the club.

17. 18.

On these pages you’ll find fascinating Olympic facts, predictions on medal counts, a synopsis of the main events and an Olympics Quiz to get the brains racing. Enjoy the fun and games and have a great Olympics.

19. 20.

Electronic timing was used for the first time 100 years ago at the 1912 Stockholm Olympics. Swedish inventor Ragnar Carlstedt used his expertise in electromechanics to develop a system where reference clocks automatically started at the firing of the gun. The 1952 1,500m victory of Luxembourg’s Josy Barthel was so unexpected that no one had the music for their national anthem. The band was forced to improvise as Barthel had his medal presented. Around 10,500 athletes from 206 countries are expected to take part in 17 days of the Olympiad, competing across 306 events. The Rio Games take place in four different areas: Copacabana (beach volleyball), Barra (home to the Olympic Park), Deodoro (aquatics, BMX and equestrian) and Maracanã (two large stadiums). Around 60,000 meals per day will be served to athletes. A team of 10 refugee athletes will participate in Rio, aiming to bring global attention to the worldwide refugee crisis. In 1928’s Amsterdam games quarter-final, Australia’s Henry Pearce stopped rowing in to let a family of ducks pass safely in front of his boat. He still managed to win the heat and took gold in the final. In 1904, Fred Lorz’s marathon victory was overturned when it was found that American had hitched a lift in a car for most of the distance. Unlike his portrayal in the film Chariots Of Fire, devout sprinter Eric Liddell did not arrive at the 1924 Paris games to find out he would be asked to run on a Sunday. He already knew and had withdrawn from the tournament. Nor did he take the place of a friend in the 400m, which he won with an Olympic record time. American swimming great, Johnny Weismuller, never lost a race. He went onto star in 12 movies as Tarzan. In 1932, steeplechasers at the 1932 Games had to run an extra lap on top of their normal 7.5 when an official lost count. Russian Martin Klein was too exhausted to compete in the 1912 Greco-Roman wrestling final after his semi-final with Finland’s Alfred Asikainen took 11 hours. Bad weather in the 1948 London Olympics saw the final two events being held at dusk, with car headlights providing the lighting. The Olympic symbol (the Olympic rings) represent the union of the five continents. Bill Nankeville, father of the comedian Bobby Davro, finished sixth for Great Britain in the 1,500m at the 1948 London games. Because of segregation in the USA, returning 1936 Olympic hero Jesse Owens had to travel in a Waldorf- Astoria goods lift to reach the official reception before a ticker-tape parade in his honour. During medal ceremonies, each country is only allowed one minute’s-worth of its national anthem to be played. Bad news for Uruguay, whose anthem is six-and-a-half minutes long. Tough Australian quarantine rules meant that all the equestrian events at the 1956 Melbourne Games were held 9,700 miles away in Stockholm. The mascot for 2016 is Vinicius. The yellow and blue mascot has the power to stretch its limbs and body as well as representing Brazilian wildlife. In 1960, Ethiopia’s Abebe Biikila won the Rome marathon barefoot; official manufacturers adidas could not find a pair of running shoes which would fit his feet comfortably.

CLUB MIRROR 13

BUILDING THE BUSINESS – OLYMPICS 2016

Schedule of events FRIDAY

Opening Ceremony Archery

AUGUST

SATURDAY

6 AUGUST

Archery&

Judo&

Artistic Gymnastics

Rowing Rugby Sevens

Basketball Beach Volleyball Boxing

Cycling Road&

Medals will be awarded at events marked with&

Shooting&

Swimming&

SUNDAY

7 AUGUST

Football Handball

Judo&

Artistic Gymnastics

Rowing Rugby Sevens

Basketball Beach Volleyball Boxing

Table Tennis Canoe Slalom

Cycling Road&

Tennis

Diving&

Equestrian

Fencing&

Archery&

Volleyball Water Polo

Weightlifting&

Equestrian

Fencing&

Shooting&

Swimming& Table Tennis

Tennis Volleyball

Weightlifting&

Football

Hockey

Handball Hockey

MONDAY

8 AUGUST

Archery

Rowing

Artistic Gymnastics&

Rugby Sevens&

Basketball

Sailing

Beach Volleyball

Swimming&

Boxing Canoe Slalom

Table Tennis

Diving&

Tennis

Equestrian

Volleyball

Fencing& Handball Hockey

Judo&

14 CLUB MIRROR

Shooting&

Weightlifting& Water Polo

TUESDAY

Archery Artistic Gymnastics& Basketball Beach Volleyball

AUGUST

Boxing

Canoe Slalom&

Rowing Rugby Sevens Shooting& Sailing

Swimming& Table Tennis

Diving&

Volleyball

Fencing&

Weightlifting&

Equestrian& Football Handball Hockey

Judo&

Tennis Water Polo

WEDNESDAY

Archery Artistic Gymnastics& Basketball

Judo&

Rowing& Rugby Sevens

Beach Volleyball

AUGUST

Hockey

Shooting& Sailing

Boxing

Canoe Slalom&

Cycling Road& Diving&

Swimming&

Table Tennis& Tennis

Equestrian

Fencing& Handball

Weightlifting&

Archery&

Judo&

Badminton

Rugby Sevens&

Football

THURSDAY

Artistic Gymnastics&

Water Polo

Rowing&

Shooting& Sailing

Basketball

AUGUST

Volleyball

Beach Volleyball Boxing

Canoe Slalom&

Cycling Track&

Swimming&

Table Tennis& Tennis Volleyball

Equestrian

Fencing&

Water Polo

Golf Handball Hockey

FRIDAY

12 AUGUST

Archery&

Athletics&

Judo&

Rowing&

Shooting&

Badminton

Sailing

Basketball

Swimming&

Beach Volleyball

Tennis&

Boxing

Table Tennis

Diving

Trampoline Gymnastics&

Cycling Track& Equestrian& Fencing& Football Golf

Athletics&

Rowing&

Badminton

Sailing

Basketball

Swimming&

AUGUST

Boxing

SATURDAY

Beach Volleyball Cycling Track& Diving

Fencing& Football

Volleyball Weightlifting&

Shooting&

Tennis&

Table Tennis Trampoline Gymnastics& Volleyball

Weightlifting& Water Polo

Golf

Water Polo

Handball Hockey

CLUB MIRROR 15

BUILDING THE BUSINESS – OLYMPICS 2016

Schedule of events SUNDAY

14 AUGUST

Artistic Gymnastics& Athletics&

Shooting&

Beach Volleyball

Synchronised Swimming

Boxing&

Volleyball

Equestrian

Water Polo

Football

Golf&

AUGUST

Tennis&

Table Tennis

Diving&

Fencing&

Sailing&

Hockey

Basketball

Badminton

Cycling Track&

MONDAY

Handball

Artistic Gymnastics& Athletics& Badminton Basketball

Weightlifting&

Wrestling&

Hockey Marathon Swimming&

Sailing&

Synchronised Swimming

Beach Volleyball Boxing&

Canoe Sprint

Cycling Track& Diving

Equestrian&

Table Tennis Volleyball Weightlifting&

Water Polo

Wrestling&

Handball

TUESDAY

16 AUGUST

Artistic Gymnastics& Athletics&

Badminton& Basketball Beach Volleyball Boxing&

Canoe Sprint&

Cycling Track& Diving& Equestrian

Hockey Marathon Swimming& Sailing&

Synchronised Swimming &

Table Tennis&

WEDNESDAY

Athletics&

Sailing&

Basketball

Taekwondo&

AUGUST

Badminton& Beach Volleyball&

Boxing&

Canoe Sprint

Volleyball Weightlifting&

Cycling BMX

Water Polo

Wrestling&

Diving

Equestrian&

Volleyball Wrestling& Water Polo

THURSDAY

18 AUGUST

Athletics&

Badminton& Basketball Beach Volleyball&

Boxing&

Canoe Sprint& Cycling BMX Diving& Golf Handball

Football

Golf

Hockey&

Handball

Modern Pentathlon

Football

Hockey

16 CLUB MIRROR

Table Tennis&

Sailing& Synchronised Swimming

Taekwondo& Triathlon& Volleyball Wrestling& Water Polo

FRIDAY

19 AUGUST

Athletics&

Badminton& Basketball

Boxing&

Canoe Sprint

Cycling BMX& Diving

Equestrian& Football& Golf

Hockey&

Modern Pentathlon&

Rhythmic Gymnastics Synchronised Swimming & Taekwondo& Volleyball

Water Polo& Wrestling&

Handball

SATURDAY

20 AUGUST

Athletics&

Badminton& Basketball& Boxing&

Canoe Sprint& Cycling Mountain Bike & Diving&

Football& Golf&

SUNDAY

21 AUGUST

Handball&

Modern Pentathlon&

Rhythmic Gymnastics& Taekwondo& Triathlon&

Volleyball&

Water Polo& Wrestling&

Athletics&

Basketball& Boxing&

Cycling Mountain Bike& Handball& Hockey&

Rhythmic Gymnastics& Volleyball&

Wrestling&

Closing Ceremony

CLUB MIRROR 17

BUILDING THE BUSINESS – OLYMPICS 2016 1

Olympic sports With 39 sporting disciplines ready to take to the 2016 Olympic stage, Club Mirror offers up some fast facts to help you and your members stay on top of the game. 1. ARCHERY

4. BADMINTON

7. BOXING

Competitors have 40 seconds to shoot each of their six arrows at the target. In the finals, it’s 20 seconds to shoot three arrows. Competitors with the best scores after 72 arrows go through to the next stage. Did you know? Arrows can leave a bow at over 150 miles per hour.

Badminton has only been in the Games since Barcelona 1992. Now, men and women compete in individual and doubles events, and mixed doubles. Did you know? The speeds at which the shuttlecock travels off the racquet in smash makes badminton the fastest racquet sport in the world.

2. ARTISTIC GYMNASTICS

5. BASKETBALL

This includes balance beam, pommel horse, parallel bars and rings. The athletes compete on different apparatus in individual and team events, eight for men and six for women. Did you know? In ancient times, male gymnasts competed naked; women were banned from watching.

Basketball is celebrating 80 years in the Olympic Games, with its debut being at the Berlin Games in 1936. Twelve teams of each gender will be battling for medals. Did you know? An ‘Alley-oop’ is a pass that is thrown towards the basket and the receiving player jumps, catches the ball in mid-air and slam dunks before touching the ground.

The sport made its Olympic debut at St Louis 1904. But it wasn’t until London 2012 that women first entered the fray. Great Britain’s 29-year-old Nicola Adams became the first female boxer to win an Olympic gold medal, outclassing Chinese great Ren Cancan in the flyweight final. Did you know? In Boxing there are two bronze medals awarded (rather than both semi-finalists having to compete for the one bronze medal).

3. ATHLETICS Athletics – running, jumping and throwing – is one of the most traditional Olympic sports, part of the Games since Athens 1896. Personalities abound, with the likes of Jessica Ennis, Mo Farah and Usain Bolt driving enthusiasm for the sport. Did you know? Athletics has the highest number of medals, 141, 47 of which are gold.

6. BEACH VOLLEYBALL Introduced into the Olympic Games in Atlanta 1996, this year the men’s and women’s competitions are held on the famous sands of Copacabana beach. Did you know? The first Beach Volleyball games were played in the US on the beaches of Santa Monica, California in the 1920s.

8. CANOE – SLALOM Inspired by slalom skiing, this sport has been in the Games since Munich 1972. Competitors navigate the course on board kayaks or canoes, in singles or doubles events. The course comprises an artificial, 250m stretch of white-water. Did you know? Canoes and kayaks have to pass through 18-25 gates to complete the course.

9. CANOE – SPRINT Competitors race on flat water in kayaks or canoes in this sport, which made its Olympic debut at the Berlin 1936 Games. There are 12 Gold medals – eight for men and four for women.

20 CLUB MIRROR

Did you know? There has to be a 5m distance between ‘boats’ to avoid turbulence.

10. CYCLING – BMX Cycling’s most recent Olympic discipline was first welcomed at Beijing 2008. Eight cyclists race simultaneously over an obstacle course, with a mix of intense racing, big jumps and some serious tumbles. Did you know? The rider who gets the best start is said to ‘get the holeshot’.

11. CYCLING – MOUNTAIN BIKE Twenty years after its Olympic debut at Atlanta 1996, there are individual events for men and women in Rio. Speed, power, endurance, skill and tactics are all key elements to this mountain bike challenge. Did you know? Mountain bikes need to be tough but light, generally weighing between 8-9 kg.

aerial acrobatics, with men and women competing in four events, individually or in duos, from 10m and 3m. Did you know? Scores are based on starting position, approach, height, flight and entry into the water, along with synchronisation in the synchronised competitions.

18. GOLF After 112 years, Golf is once again an Olympic sport. It had been part of the programme only in Paris 1900 and St Louis 1904. Now men and women will compete individually on the new Olympic golf course. Did you know? An 18-hole competition golf course is played four times during a championship.

15. EQUESTRIAN The only Olympic sport in which men and women compete against each other on a level playing field, equestrian has three disciplines: eventing, dressage and jumping, all of them with individual and team competitors. Did you know? In the Grand Prix the horse must perform pre-determined movements. Six teams and 32 individual riders compete.

19. HANDBALL Tactical, skilful and with plenty of goals, Field Handball made its Olympic debut at the Berlin 1936 Games, but the sport has been played indoors since Munich 1972. Did you know? If the scores remain level after two periods of extra time, there is a penalty shoot-out consisting of five 7m shots, followed by ‘suddendeath’ shots if necessary.

16. FENCING 12. CYCLING – ROAD All riders start together to tackle the course - 241.5km for men, 141km for women, with the first rider to cross the finish line winning the Gold medal. Did you know? The longest ever Olympics race was in 1912 in Stockholm at 10 hours.

13. CYCLING – TRACK Cyclists compete to achieve the fastest times on an oval-shaped 250m wooden track. Bikes are designed to reach maximum speed as quickly as possible. They have one gear and no brakes, so any sudden change in direction or speed can result in a crash. Did you know? Only the last 200m of the 1000m total are timed, meaning a burst of speed in the last few seconds.

14. DIVING When diving made its Olympic debut at St Louis 1904, athletes aimed for the longest jump. Now it’s a test of

20. HOCKEY

In the Olympic programme since Athens 1896, the first Games of the modern era, fencing comes to Rio 2016 with three individual and two team events for both men and women. Did you know? Individual bouts consist of three 3minute rounds or until one of the competitors scores 15 points. Team competitions last nine 3-minute rounds, or until one of the teams scores 45 points.

London 1908 saw the first inclusion of Hockey, with women’s teams joining in at Moscow 1980. Matches are divided into four 15-minute quarters. Did you know? Hockey sticks are made of carbon fibre, Kevlar and fibreglass, weighing between 250 and 700 grams. They cannot be more than 5cm in diameter.

17. FOOTBALL

21. JUDO

Football became an Olympic sport at the Paris 1900 Games, with women joining in at Atlanta 1996. In Rio, 16 countries will battle for the men’s title and 12 for the women’s gold medals. Matches are played in seven stadiums across the country. Did you know? The men’s tournament has an age limit of 23, but each squad is allowed three ‘overage’ players (the women’s tournament has no age restrictions).

Ippon, wazari and yuko are just some of the moves which will be witnessed in Rio. Judo made its Olympic debut at Tokyo 1964, with women’s competitions being added at Barcelona 1992. In Rio, there are seven men’s and seven women’s events. Did you know? Fights last five minutes for men, four minutes for women. If it ends in a tie, the contest goes to ‘golden score’ with no time limit – the judoka who scores the first point wins.

CLUB MIRROR 21

BUILDING THE BUSINESS – OLYMPICS 2016 22

22. MARATHON SWIMMING A 10km race in open-water, this is another adventure sport. It entered the Olympic Games at Beijing 2008, as part of the swimming programme. In Rio, at Copacabana beach, it is a discipline on its own. The Rio 2016 course will comprise a circuit, with a minimum depth of 1.4m, marked by buoys that competitors must swim around. Did you know? The water temperature is checked two hours before the race and must be between 16ºC and 31ºC.

23. MODERN PENTATHLON A classic combination of fencing, swimming, horse riding, shooting and running – with all the events taking place on the same day. Part of the Olympic Games since Stockholm 1912, modern pentathlon has men’s and women’s competitions. The Modern Pentathlon was devised to test the skills of a cavalry soldier. Did you know? In the running element, the 3200m race (four laps of 800m) is punctuated by four shooting stops, from where the competitor shoots at a target 10m away. The athlete can resume running after hitting the target five times or when 50 seconds have expired. The first athlete to cross the finish line wins gold.

24. RHYTHMIC GYMNASTICS This women-only discipline made its Olympic debut at the Los Angeles 1984 Games. Gymnasts perform a routine lasting between 75-90 seconds using their choice from five apparatus available – rope, ball, hoop, ribbon or clubs. In the group competition, five gymnasts perform two routines lasting between 135-150 seconds, one with five ribbons and the other with three pairs of clubs and two hoops. Did you know? The gymnasts and their apparatus must be constantly in motion throughout the per-

22 CLUB MIRROR

formance. The team must wear identical leotards and have their hair tied back.

25. ROWING Rowing, which made its Olympic debut at the Paris 1900 Games, has more than a century of tradition in the waters of Rio de Janeiro. There are eight men’s and six women’s events in boats for one, two, four or nine (including the coxswain) competitors. Did you know? The course is 2km long, wide enough for up to six boats to compete in a race. Markers are positioned every 250m alongside the course and let rowers know the distance covered. Each boat has its own lane, 13.5m wide.

26. RUGBY SEVENS Although the 15-player version of the sport appeared at the Olympic Games between 1900 and 1924, Rio 2016 marks the debut of rugby sevens, a faster, shorter adaption. Did you know? Games last 14 minutes, split into two seven-minute halves. A maximum of five substitutions are permitted per match.

27. SAILING Sailing was supposed to make its Olympic debut at Athens 1896, but due to bad weather it was postponed until Paris 1900. Now one of the most celebrated Olympic sports, in Rio there will be five men’s, four women’s and one mixed event on Guanabara Bay. Did you know? The course is defined by a series of buoys around which the boats must sail – the Race Management Team determines how many laps (24) the sailors must complete.

Olympic debut at Athens 1896. In Rio, competitors will battle to reach the podium in nine men’s and six women’s events, all individual. Competitors wear glasses which enhance the contrast of the target against the background. Did you know? Each event has qualification rounds, in which the number of shots ranges from 40 to 120, and a final phase, in which each athlete shoots between 20 and 45 times, except for the 25m pistol, which sometimes requires more shots in the final.

29. SWIMMING Swimming has been in the Olympic Games since Athens 1896. Men and women participate in 16 events, including relays and individual competitions. Electronic sensors sensitive to the lightest touch are fixed onto the end walls of the pool and provide precision timing to within a hundredth of a second. Did you know? In addition to individual events for each of the four swimming styles – freestyle, breaststroke, butterfly and backstroke – there are relay events contested by teams of four swimmers, and medley events (individual and relay) which combine all four styles in a single race.

30. SYNCHRONISED SWIMMING

A supreme test of accuracy, shooting made its

Synchronised swimming joined the Olympics in Los Angeles 1984. It’s a women-only discipline with duet and team competitions. They perform two routines, one that is more technically challenging based on a list of compulsory moves, and another with few restrictions, assessed on choreography, interpretation and skill. Did you know? The pool is fitted with speakers so that swimmers can hear the music under water.

28. SHOOTING

31. TABLE TENNIS Part of the Olympic Games since Seoul 1988, table tennis is the most popular racket sport in the world. Devilish spin and incredible reflexes make it a spellbinding spectacle. Men and women compete individually and in teams. Did you know? A Table Tennis bat is made of wood and covered with rubber (red on one side, black on the other) to help induce spin, with a total maximum thickness of 4mm.

ics, the Trampoline has been part of the Olympic Games since Sydney 2000. Men and women compete individually, bouncing up to heights that can reach eight metres and over. Each competitor performs two sets of 10 routines – single, double or triple somersaults, with and without twists. Did you know? Before it became a sport in its own right, trampolines were used to train astronauts and athletes in other disciplines.

32. TAEKWONDO

35. TRIATHLON

Taekwondo was first included in the Olympic Games in Sydney 2000. Taekwondo means ‘The way of the feet and hands’ and there are four weight classes for men and women. Fighters score points by landing kicks and punches on the torso and head of their opponent – the fighter with the most points wins the bout. Did you know? A Hogu is a chest guard worn by fighters. It has a red or blue area representing the opponent’s target.

Since making their Olympic debut at Sydney 2000, triathletes have been pushing themselves to the limit in swimming, cycling and running, with the first to the finish line taking gold. There will be men’s and women’s individual events in Copacabana. Did you know? Athletes must complete a course consisting of a 1.5km swim, 40km cycle and 10km run in the shortest possible time.

36. VOLLEYBALL 33. TENNIS

An exhibition of somersaults and aerial acrobat-

The Volleyball events will be held at Rio’s famous Maracanãzinho, the spiritual home of the sport in Brazil. A game is contested in the best of five sets – the first team to win three sets wins. The first four sets are played to 25 points, and if a fifth set is necessary, it is played to 15 points. A set must be won by a two-point margin, continuing until this is achieved. Did you know? Every time a team scores a point from the opposition’s serve, the players rotate their on-court positions clockwise. ‘Liberos’ wear a different coloured uniform from their teammates and can only play in the back court. They can only play defensive roles and cannot complete an attack.

Men debuted in the Olympic Games at Athens 1896, women at Paris 1900. There are men’s and women’s singles and doubles, plus mixed doubles. The first player to reach six games – by a margin of two – wins the set. If a set is tied at 5-5, one player must win 7-5. Matches are contested in the best of three sets, except for the men’s singles final, which is the best of five sets. Did you know? A tie-break is used to decide a set that is tied at 6-6, so long as it’s not the deciding set. The first player to reach seven points, by at least two, wins.

34. TRAMPOLINE GYMNASTICS

37. WATER POLO The first Olympic team sport, water polo has been in the Games since Paris 1900, when it was a menonly competition – women joined at Sydney 2000. Physical, fast-paced and with lots of goals, the competitive nature of the event earned itself the nickname ‘pool rugby’. Did you know? Matches consist of four periods of eight minutes, with intervals between each. The clock is also stopped every time the ball goes out of play or there is a foul, meaning matches generally last 55-65 minutes in total.

38. WEIGHTLIFTING Weightlifting joined the Olympic Games in 1896, with women joining in at Sydney 2000. Weightlifters can lift up to three times their body weight. The eight men’s and eight women’s events will see two weightlifting techniques being used, the ‘snatch’ and the ‘clean and jerk’. Did you know? The snatch entails lifting the bar directly from the floor above the head in a single movement. The clean and jerk is a two-stage movement, lifting the bar from the ground to shoulder height, and then lifting it above the head.

39. WRESTLING Part of the Games since 1896 there are two disciplines used in Wrestling – freestyle, with six different events for men and women, and GrecoRoman, only for men. Matches are contested over two periods of three minutes, with a break of 30 seconds, and points are awarded for specific moves. Did you know? The action takes place in the circular dark blue wrestling area, which is surrounded by the orange ‘passivity area’ – if the wrestlers enter this, the referee orders them back to the centre.

CLUB MIRROR 23

BUILDING THE BUSINESS – OLYMPICS 2016

Club Quiz – Olympics Test out the club’s Olympic knowledge with this tricky sports-tastic quiz. The answers are at the foot of the page. Good luck!

24. 25. 26. 27. 28. 29.

17. Epée, Foil and Sabre. 18. Three. 19. 14. 20. Three seconds. 21. 11. 22. Shido. 23 25. (It is the same number in the women’s event.) A laser pistol. Ribbon. Stroke. 2. Halyards. Clays (flying discs).

33. 34. 35. 36. 37. 38. 39. 40.

30. Breaststroke, butterfly and backstroke. (In the Freestyle event swimmers can use the stroke of their choice.) 31. 4 minutes. 32. 11. (If players or teams tie at 10-10, a two-point margin is needed to win.) Jade Jones, GB. Andy Murray. Full In Full Out. Australia. 3. 7. (There are 13 players in a squad.) 3. Both.

24 CLUB MIRROR

11. Which country is the world leader in the Olympics Mountain Bike Discipline? 12. In what year did Sir Bradley Wiggins win the time trial Gold? 13. What is the name given to the main group of riders in a Road Cycling race? 14. What is the ‘derny’ in the Track Cycling event? 15. How many judges score the individual events in Diving? 16. What three disciplines does Equestrian ‘eventing’ include? 17. Name the three types of weapons used in Fencing. 18. How many points does a winning team earn in Football? 19. How many clubs are allowed in a golf bag? 20. In Handball, how long is a player allowed to hold the ball for before passing to other players? 21. How many players in a Hockey team? 22. What is the Judo term for a warning? 23. How many swimmers compete in the men’s event? 24. What do Modern Pentathlon athletes use to shoot the target? 25. In Rythmic Gymnastics, which apparatus is used to create ‘The Snake’? Is it the rope or ribbon?

26. What is the name given to the rower who sets the pace for the crew? 27. In Rugby Sevens, how many points are scored in a conversion? 28. In Sailing, what is the name of the ropes used to hoist the sails? 29. In Shooting, what must competitors hit in the the trap, double trap and skeet shooting events? 30. Name the three swimming strokes used in the Olympics? 31. In Synchronised Swimming, how long can a team’s free routine last? 32. In Table Tennis, how many points does a player need to win the game? 33. Who won the women’s Taekwondo Gold in the 2012 Olympics? 34. Who won the men’s Tennis Singles Gold in the 2012 Olympics? 35. In the Trampoline event, what is the name of a double somersault with a double twist? 36. Which is the most successful ever country in the Triathlon event? 37. How many times can a Volleyball team touch the ball before sending it over the net? 38. How many members of a Water Polo team are allowed in the pool at one time? 39. In Weightlifting, how many lift attempts is an athlete allowed? 40. Wrestling: in a win by ‘fall’ (or ‘pin’), how many of the opponent’s shoulders must be forced on the mat at the same time – one shoulder or both?

8. In the direction of the current. 9. Germany, with 40 Gold, 29 Silver, 26 Bronze. 10. Bicycle Motor Cross. 11. France 12. 2012. 13. Peloton. 14. A bike that sets the pace. (The electric bike creates a slipstream for the cyclists in the keirin event and is named after its creator, Frenchman Roger Derny). 15. Seven. 16. Dressage, jumping and cross country.

What is Archery’s most difficult shot? Which 14-year-old gymnast was the first to score a perfect 10 (full marks from all judges) in 1976? 3. What sports (including distances where appropriate) are covered in the men’s Decathalon? 4. In Badminton, premium shuttlecocks are made of cork and 16 feathers from which fowl? 5. In Basketball, who holds the record for the most points scored? (This may cover a number of Games)? 6. In Beach Volleyball, what is a ‘carry’? 7. In the 1960 Games, which famous boxer nearly missed out on a Gold medal because of his fear of flying? 8. In the Canoe Slalom, are green gates negotiated in the direction of the current or against the current? 9. Which country holds the most medals in the Canoe Sprint in the sport’s Olympic history? 10. In Cycling BMX, what does the BMX stand for?

ANSWERS 1. The Robin Hood – hitting an arrow that’s already in the target, splitting it down the middle. 2. Nadia Comaneci, Romania. 3. The 100m, 400m, 1500m, 110m hurdles, long jump, high jump, pole vault, shot put, discus and javelin. 4. Goose. 5. Brazil’s Oscar Schmidt with 49,737 points over 5 Olympics. 6. This is a fault awarded by the referee when a player’s contact with the ball is prolonged and the ball comes to a rest. 7. Cassius Clay (as he was known then) AKA Mohammad Ali.

1. 2.

SKY SPORTS PROMOTION

More matches, more money-making opportunities With Euro 2016 heading to its climax, there’s barely a moment to catch breath before attention turns to the return of the domestic football season – and what a season it’s set to be for clubs and their members, with Sky Sports bringing a huge 126 Premier League and 127 English Football League (EFL) games to your screens for 2016/17.

eicester City completed the ‘impossible dream’ last season to take the title against the odds (5000-1 odds in fact!) but with the likes of Pep Guardiola, Jose Mourinho, Antonio Conte, Jurgen Klopp, Arsene Wenger and Mauricio Pochettino breathing down their neck, it’s all set to be a truly memorable season. By far the most valuable content for clubs and their members is the Premier League. It is the most popular competition for out of home audiences and has the power to consistently draw people to venues all the way through the season, from August to May. When it comes to the Premier League, Sky Sports’ coverage is unrivalled. Starting from the

forthcoming season, and for at least the next three seasons, Sky Sports will show 126 exclusively live matches per season in the UK. That’s 126 opportunities to create a great sporting event in your club, giving your members games featuring the teams they want to see week in, week out, and increase your revenues. There’s also the brand new Friday night games, which will belong to Sky Sports and its customers – they’ll help attract members across even more days of the week, help boost evening food sales and encourage people to stay on and make a night of it after the game. And it doesn’t stop there – Bank Holiday matches, including the eagerly anticipated Christmas

games – have been added to Sky Sports’ package of games. Plus there’s live action from the EFL Cup, in which teams like Liverpool will feature from as early as August, and the EFL Trophy, which this season will feature academy sides from the Premier League. In Scottish football, there’s coverage from 30 SPFL games and 9 games from the Scottish Cup and new for this season, the return of up to 4 Rangers v Celtic SPFL clashes, only available on Sky Sports. The great news for club managers and secretaries is that 2016/17 is bigger and better than ever before when it comes to the number of opportunities to make money through live sport in your venue – and Sky Sports has it covered.

CLUB MIRROR 25

CLUB AWARDS 2016

Your industry NEEDS YOU Palace Hotel, Manchester 24 November, 2016

The 2016 Club Awards have launched. And we want you to enter! The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs. IT COULD BE YOU Do you think you could be a finalist? Do you have what it takes to beat the best and stand out from the rest? WHY ENTER? Clubs use their success to: • Raise the club’s profile • Gain coverage in the local press and media • Encourage new members • Thank existing members for their support • Demonstrate that the club is spending members’ money wisely

HOW TO ENTER ON LINE: www.clubmirror.com/awards BY POST: Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX BY EMAIL: Email your details to info@clubmirror.com BY PHONE: Call in your details to 01753 272022 BY FAX: Fax the entry form (opposite) to 01753 272021

DEADLINE: 31 JULY, 2016 – Tel: 01753 272022 26 CLUB MIRROR

EXPRESS ENTRY FORM

IS THIS YOU?

THE CLUB AWARDS Are you proud of your teamwork?

THREE QUESTIONS AND YOU COULD BE ON YOUR WAY TO THE CLUB AWARDS 2016 1. Number of members: ___________________________________________

Are you proud of your bar team?

2. Year founded: _______________________________________________ 3. Club Turnover (if known / approximate) ___________________________________ (NB: This information is strictly confidential and for judging purposes only – not for publication.)

Just fill in your club details and we'll get in touch – simple as that Your Name: ___________________________________________ Are you proud of your catering?

Job title/role: __________________________________________ Club Name: ___________________________________________ Address: ____________________________________________

Are you proud of your club?

______________________________ Post code: _____________ CONTACT TELEPHONE NUMBERS: Daytime: ____________________________________________ Evening: ____________________________________________

Are you proud of your entertainment?

Mobile: _____________________________________________ Email address: _________________________________________ Website (and/or) social media: _________________________________

Are you proud of your management?

Then you should enter the Awards

SEND IN YOUR ENTRY NOW. HERE’S HOW: BY POST:

Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

ONLINE:

www.clubmirror.com/Awards

BY EMAIL:

Email your details to info@clubmirror.com

BY PHONE:

Call in your details to 01753 272022

BY FAX:

Fax this page to 01753 272021

STOP P DEAD RESS: LINE F OR ENTR IES –

31 J ULY

Fax: 01753 272021; Email: info@clubmirror.com CLUB MIRROR 27

LIVE SPORTING FIXTURES FROM

The best of Sunday July 10, 8pm – ITV/BBC

Euro 2016: The Final Which two teams will have reached this showpiece event after the knockout stages? Four years ago, in Kiev, it was Italy and Spain who contested the final with the latter team winning 4-0. This time around there will be another name on the trophy with Spain having been knocked out by Italy at the Last 16 stage.

Sports4Bars.com looks at the key live sporting fixtures in July, including the climax of the European Championships. Friday July 1 6.30pm Sky Sports 2 HD

Sunday July 3 1pm Sky Sports F1 HD

Cricket: NatWest T20 Blast Surrey v Gloucestershire

Formula 1: Austrian Grand Prix

Surrey got their T20 campaign off to a great start with a win against Essex. Azhar Mahmood was the star turn with bat and ball.

Golf: WGC - Bridgestone Invitational

Golf: The Open The 145th Open Championship takes place at Royal Troon in Ayrshire, the ninth occasion that Britain’s most prestigious golf tournament has been staged at the club. Last year’s event, held at St Andrews, saw Zach Johnson win the title in a four-hole play-off. Golf fans will be hoping that the extreme weather which blighted the 2015 Championship, resulting in a Monday finish, will not make a return this time around.

Top golfing action from the Firestone Country Club in Ohio, USA. Ireland’s Shane Lowry is the current title holder. Saturday July 2 10.30am Sky Sports 2 HD

One-Day International Cricket: England v Sri Lanka

Sunday July 3 8pm BBC/ITV The fourth quarter-final takes place at Stade de France in Paris where the final will be staged on July 10. Tuesday July 5 6.30pm Sky Sports 2 HD

One-Day International Cricket: England v Sri Lanka

Saturday July 2 6pm Sky Sports 1 HD

Super League: Catalans Dragons v Wigan Warriors The Warriors head across the Channel to take on a vastly improved Dragons team.

Test Cricket: England v Pakistan The Second Test of the three-Test series at Old Trafford and the home side will be aiming to seize the advantage against a highly effective Pakistan team. Half of the Pakistan squad may have failed the fitness test set for them by their management but the likes of Misbah-ul-haq, Younis Khan, Fawad Alam and Shan Masood are in absolute peak form and should pose major threats to England. For their part, England have looked dangerous over the past 12 months and will be confident of gaining revenge for the 2-0 series defeat against Pakistan in 2015.

Football action from the USA and the New York derby. The Red Bulls have former England man Frank Lampard in their ranks. The Red Bulls won 7-0 last time out.

Euro 2016: Quarter-Final 4

England face a tricky challenge against one of the best one-day sides in world cricket.

Friday July 22, 10am – Sky Sports 2 HD

Sunday July 3 5pm Sky Sports 1 HD

Major League Soccer: New York City FC v New York Red Bulls

Friday July 1 7pm Sky Sports 4 HD

Thursday July 14, 6.30am – Sky Sports 4 HD

The F1 roadshow heads to Austria for the latest race.

The second ODI between England and Sri Lanka. Look out for Sri Lankan captain Angelo Mathews, one of the world’s best proponents of the shortened form of the game. Wednesday July 6 8pm BBC/ITV

Saturday July 2 8pm BBC/ITV

Euro 2016: Semi-Final 1

Euro 2016: Quarter-Final 3 The third of the quarter-finals as the last eight teams attempt to make it through another stage of this prestigious international football tournament.

The first semi-final is staged in Lyon. In 2012, England failed to make it to this stage of the tournament, having lost 4-2 to Italy on penalties in the quarter-final of the competition.

The only place to show UEFA Champions League this season MEANS BUSINESS

28 CLUB MIRROR

No longer on ITV or Sky Sports

July’s Live Sport on TV Euro 2016: The Final, BBC/ITV1, Sunday July 10

ALSO COMING UP... Wednesday July 6 6.30pm Sky Sports 2 HD

NatWest T20 Blast: Gloucestershire v Surrey Thursday July 7 10.30am Sky Sports 4 HD

Golf: AAM Scottish Open Thursday July 7 8pm BBC/ITV

Super League: Warrington Wolves v Salford Red Devils Saturday July 9 2.30pm Sky Sports 2 HD Thursday July 7 8pm BBC/ITV

Thursday July 14 6.30am Sky Sports 4 HD

Sunday July 17 1pm BT Sport

Euro 2016: Semi-Final 2

Golf: The Open Championship

MotoGP: Germany

Marseille hosts the second semifinal of the European Championships. Can England, Wales or Northern Ireland battle through to this stage?

The 145th Open Championship gets underway as the world’s top golfers head to the magnificent fairways of Royal Troon in Ayrshire. Can a British or Irish golfer claim the title this time around? The last player to do so was Rory McIlroy in 2014. Injury prevented him from returning to defend his title in 2015 and he is sure to be one of the leading contenders this time around.

The Sachsenring in Germany first hosted MotoGP in 1999. Its tight corners invariably produce some thrilling races although it is not the fastest of circuits.

Sunday July 10 2.30pm Sky Sports 2 HD

Friday July 22 11am Sky Sports 2 HD

Wednesday July 13 2.30pm Sky Sports 2 HD

Test Cricket: England v Pakistan

NatWest T20 Blast: Derbyshire Falcons v Lancashire Lightning

Sunday July 10 1pm Sky Sports F1 HD

Formula 1: British Grand Prix One of the fastest circuits in Formula 1, Silverstone has produced some of the greatest races in the sport’s history. Can Lewis Hamilton find his form on his ‘home’ track?

Thursday July 14 11am Sky Sports 2 HD

NatWest T20 Blast: Notts Outlaws v Worcestershire Rapids

Old Trafford is the venue for the 2nd Test between England and Pakistan. In the last Test series played between these two nations – in 2015 on UAE soil – Pakistan won 2-0.

NatWest T20 Blast: Durham Jets v Leicestershire Foxes

Saturday July 16 7pm Sky Sports 2 HD

Darts: World Matchplay

Test Cricket: England v Pakistan Sunday July 10 8pm BBC/ITV

Euro 2016: Final Four years ago it was Spain and Italy who reached the final in Ukraine, Spain producing another great performance to win by 4-0 and claim successive Euro titles.

The first Test at Lord’s, the home of English cricket, as England face a tough challenge against one of the game’s undisputed giants. England’s opener against Pakistan in their most recent Test series back in 2015 ended in a draw and Pakistan went on to win the series 2-0. England will be out for revenge this time.

Tuesday July 26 1pm Channel 4

Thursday July 21 11.30am Sky Sports 4 HD

Channel 4 Racing: Glorious Goodwood

Golf: Senior Open

The South Downs National Park provides the backdrop to five days of fantastic flat racing at Goodwood.

www.Sports4Bars.com

The only place to show UEFA Champions League this season MEANS BUSINESS

No longer on ITV or Sky Sports

CLUB MIRROR 29

Next Season BT Sport have more Premier League football than ever before...

AND WE HAVE THE LIVE SATURDAY GAME AT

5.30PM ...great news for our customers

MEANS BUSINESS

SPORTING NEWS – TENNIS

Tennis on trial Whether female tennis players should be paid as much as their male counterparts is a hot potato in the tennis world given that women’s matches are routinely shorter than men’s. A new report suggests that a change in play conditions could provide a solution.

hanging court conditions to address differences in men’s and women’s play might make women’s tennis matches more competitive, according to a new study, Competitiveness and Physical Characteristics: Evidence From Professional Tennis*. The study comes at a time of hot discussions surrounding whether women professionals should be paid as much as their male counterparts. “It’s a much-debated subject in the tennis world,” said the team. “Level of competitiveness is one of the most important factors in the sports industry, where uncertain outcomes generate more interest from fans and higher ticket sales. This argument also contributes to an earnings gap between professional female and male tennis players.” After analysing 3,844 men’s sets and 3,034 women’s sets, researchers found that men’s scores

were consistently closer making for a longer and more nail-biting match for the audience. The competitiveness of a match was evaluated on how close the set scores were, with men’s sets on average consistently closer (6-4, 7-5), and women’s sets found to be less so, with scores of 62, 6-1. Just one example given was when Novak Djokovic beat Rafael Nadal in the men’s final of the 2012 Australian Open – with a score of 5-7, 6-4, 62, 6-7, 7-5 – the match lasted nearly six hours. The day before, Victoria Azarenka defeated Maria Sharapova 6-3, 6-0 in 1 hour and 22 minutes. “It is important to note that the current disparity is not related to competitive drive. It is usually attributed to differences in strength and speed, particularly when serving,” said Dr. Alex Krumer from the University of St. Gallen in Switzerland. Comparing the matches of physically similar men and women found that there were no gender

differences in the number of games per set. “Lowering court nets and playing with lighter tennis balls to accommodate physiological differences would help make women’s matches more competitive, with scores closer to the men’s,” said Dr. Mosi Rosenboim, of BGU’s Guilford Glazer Faculty of Business and Management. If no changes are made, playing on the same courts make men’s and women’s tennis a completely different game, warns the study, adding that many sports adapt rules and equipment to better meet the needs of female competitors – ‘For example, the net is lower in women’s volleyball, basketballs are smaller, javelins are lighter and hurdles are lower’. *Competitiveness and Physical Characteristics: Evidence From Professional Tennis. Researchers/authors include: Dr. Alex Krumer (University of St. Gallen, Switzerland); Dr. Mosi Rosenboim (Guilford Glazer Faculty of Business and Management, Israel) and Dr. Offer Moshe Shapir, New York University, China.

CLUB MIRROR 31

BUILDING THE BUSINESS – SOCIAL MEDIA

TIMELINES: SOCIAL MEDIA IN THE MAKING 1971 • The first email is sent between two computers sitting on the same desk.

1979 • Usernets and BBS (Bulletin Board Systems) come online allowing users to exchange data over phone lines.

1980 • Compuserve and Prodigy hit the scene with the first commercial offering of news, weather, shopping and games.

1991 • America Online launches AOL for DOS which quickly becomes the most popular online destination. Millions of people used AOL as their first gateway to the World Wide Web.

1994 • Geocities is launched.

Why social media means business Is your club plugged into the power of social media? If not, then it’s time to think again – because as marketing tools go it’s hard to beat.

s social media usage continues to grow it's becoming an increasingly effective medium through which to connect with audiences of all ages, but in particular millennials and younger generations. This means online, constant two-way communication. Car giant Ford has been using this phenomenon for years, for example supplying social media users with brand new Fiestas in return for them documenting their experience. Even the Pope has been using social media to help connect millennials to the Catholic Church, with the very successful #PopeIsHope and #GoodIsWinning campaign.

1995 • theglobe.com allows users to personalise their online experience.

1997 • AOL Instant Messanger sees a craze of instant online communication.

2001 • Wikipedia, a free encyclopedia that anyone can edit, launches • StumbleUpon, a website that recommends web content to its users, begins.

2002 • Friendster, considered the granddaddy of social networks, launches. It has 3m users with three months. • Technorati, a search engine for blogs, goes live.

2003 • LinkedIn begins as a business-related social networking site. • Wordpress is released – a publishing platform that hosts blogs.

32 CLUB MIRROR

Harnessing the power of social media There are many benefits to those jumping onboard the social media roller-coaster. Harnessing its power and making it work for the club is a goal worth striving for, something which the big brands have recognised and have the resources to pursue. (It’s interesting to note how many clubs are already harnessing the power of – for example – Facebook, while bypassing web sites altogether.) Online brand ambassadors While all the big brands have realised the importance of using brand ambassadors within their social media channels, the true brand ambassadors are, as always, those working for the benefit of the club – the staff, committee members and so on. Giving the right people the tools and capabilities to engage in social media on the club’s behalf is a powerful way of helping to engage and motivate them as well as communicating club activities through social media marketing. Increased online presence Social media marketing helps to improve search engine rankings by providing more platforms for content to be found. YouTube is the 2nd largest search engine and combined with other channels and effective keyword use, search engine rankings have only one way to go... up!

Engaging with stakeholders Stakeholder engagement with social media can be targeted and is a useful insight tool to test sentiment and opinion. New stakeholders and social media influencers (specifically in the social media landscape) can be identified and actively targeted with communications for on-going engagement. In doing so, timely and more up to date information can be gleaned through the two-way channel of communication. In other words, it’s possible to gain information directly from stakeholders which it might have been a struggle to obtain otherwise. ‘Crisis’ communications tool In the past there had been much talk about using a social media policy for crisis communications. Great idea, but in many cases there can be a major pitfall. What is the point of creating a crisis communications policy that includes the use of social media, if stakeholders have not actively engaged with it? There simply wouldn’t be the appropriate reach to ensure success. A flip side, though, was demonstrated powerfully by Dutch airline KLM. When the Icelandic volcano erupted in March 2010, KLM found that followers came to their channels for information on disrupted flights. The huge influx of people trying to contact the airline, however, saw travellers begin to tweet/Facebook KLM. As a result, for five days during the crisis, they set up a 24/7 customer service on Facebook/Twitter. As a result, KLM took on 40 employees dedicated to their social media hub, having been plunged into social media marketing via a crisis. KLM have embraced it ever since. But as with all benefits, there are always pitfalls. Social Media is no exception here. Resourcing for success The amount of resource needed to be successful in social media is often underestimated. Once started, it cannot be left, and to be truly successful clubs need to fully engage with their audiences, which means mon-

2004 • Myspace launches. • Google begins Gmail. • Flickr goes live. • Facebook, a social networking service which began at Harvard, expands to other universities and reaches 1m members. • Yelp, a social networking site where users can review local businesses, begins. • Social news website, DIGG, goes live.

2005

RESULTS OF INVESTMENT IN FACEBOOK • Nearly 60% of businesses have acquired a customer through their blog. • 25% of B2B firms have gained a client through Facebook. • Company websites that have a blog have 55 % more visitors than those who don’t. • Evidence suggests that web visitors from social sites convert 59 % higher than those who aren’t communicating directly with their customers. (Become A Social Business Forbes.com). • 5% of search results for the world’s top 20 largest brands are links to user-generated content. • 34% of bloggers post opinions about products and brands. • 93% of marketers use social media for business. (Erik Qualman, Socialnomics: How social media transforms the way we live and do business.) itoring and replying to communications. ‘Content is king’ is a standard phrase attached to social media, and creating lively and engaging content can take time and money. Negative engagement Not every engagement with an audience is going to be successful. A small negative voice on a social media channel can create many problems; clubs need to be able to handle this. Control The nature of social media does mean a lack of control. For many, this is difficult to accept and without some precautionary measures taken the degree of control will lessen. Procedure, policies and training will all help here.

• Video-sharing website Youtube goes live. • Mashable, a news website and blog, goes live. • Facebook becomes available in the UK, Ireland, Canada, Australia, and New Zealand.

2006 • Myspace becomes the most popular social networking site in the United States. • Twitter begins. • Facebook launches its news feed feature to a mixed reaction. • Google acquires Youtube. • WikiLeaks, which publishes submissions from anonymous sources, begins.

2007 • Facebook reaches one million active users in the UK. • StumbleUpon is acquired by eBay. • Tumblr launches. • Developers gain permission from Facebook to use the site as a platform for games. • Apple releases the iPhone in the United States. iPhone users can access social media sites and apps through their phone.

2008 • Facebook overtakes Myspace to become the most popular social networking site. • Facebook Connect is announced, allowing users to log onto third-party websites, applications and mobile devices. • The App store opens via iTunes.

2009 • Twitter becomes the third-highest-ranking social networking site, up from number 22. • Location-based social networking website, Foursquare, goes live. • King of Pop, Michael Jackson dies; Twitter servers crash after users send 100,000 tweets per hour when news hits. • Wordpress reaches 202m users. • Flicker hosts more than 4bn images.

2010 So there it is; a quick snapshot of social media. How far we’ve come in such a small time. Just think, 10 years ago none of us had heard of Facebook. So just imagine what the picture will be like in the next 10; roll on 2026!

• Twitter users are sending 65m tweets per day, roughly 750 tweets per second. • Facebook reaches 500m active users. • The Social Network, a film about Facebook and

its creator, Mark Zuckerburg, opens. • Instagram launches.

2011 • Social networking websites are used to organise protests in Egypt, the Middle East and North Africa. Various governments attempt to shut down Internet access with varying degrees of success. • An Egyptian baby is named Facebook in honour of the role that social media played in Egypt’s revolution. • WikiLeaks begins publishing files on Guantanamo Bay detainees.

2012 • Facebook shares go up for sales. • Twitter has 140m users globally. • Snapchat launches. One in six Britons are Twitter users.

2013 • Vine launches. • Social media becomes a major source of information about the Boston Marathon bombing. It is the first major terrorist attack in the U.S. during the age of Facebook, Twitter and smartphones. • One Direction Harry Styles (@Harry_Styles) has more than 18 million Twitter followers. Collectively the band reaches 29 million unique followers around the globe.

2014 • For the first time ever, a trial based on alleged defamation via Twitter begins when Attorney Rhonda Holmes begins suing her former client, rock musician and actress Courtney Love over a tweet. • Facebook becomes the World’s 22nd biggest company with market value reaching $US200bn.

2015 • Instagram launches Boomerang, an app where users can shoot a one-second burst of five photos that are turned into a silent video. • BBC uses Snapchat to explore new ways of reaching a millennial audience through digital story-telling around the migrant crisis for BBC Panorama.

2016 • 1.04m Vine video loops play per minute. • 2.78m videos are viewed every minute on YouTube. • 2.4m Google searches happen every minute on the Internet.

STOP PRESS... • June 2016 – Hospitality Social Media Awards launch. (Turn the page to enter.)

CLUB MIRROR 33

SOCIAL MEDIA AWARDS

The Hospitality Social Media Awards Is your club using social media to engage with members? Then we want to hear from you. Read on... DID YOU KNOW…? • The average Internet user’s span of attention is just 8 seconds. • Office workers check email 30 times per hour - on average • Only 4 out of every hundred page views last longer than 10 minutes • 17% of page views last less than 4 seconds That means your messaging has to capture their attention quickly with direct and engaging text.

ENTRIES AND ACTIONS 1. Call for entries – email your club details to: info@clubmirror.com (subject line: Social Media Awards). Or enter online at: www.hsma.biz 2. Closing date – 14 August 2016. 3. Ceremony – The newly refurbished 5 Star Palace Hotel, Manchester (November 23).

Supported by

34 CLUB MIRROR

lubs and the hospitality sector are engaging with social media. In fact, 55% of respondents to a survey state that they are using social media to promote their business – which means, of course that 45% are not. More opportunities for those in the know!

Social media is a huge weapon in club armouries. It’s current, it’s immediate and it resonates with younger members as well as older ones. That’s why we’ve launched the Hospitality Social Media Awards. From web sites to Facebook and everything in between, the Hospitality Social Media Awards (HSMA) will be seeking out those of you who are busy using social media to engage with your members. Event updates, member alerts, social interaction – however you’re using social media and whatever the size of your club we want to hear from you. NOMINATIONS AND ENTRIES Club Mirror’s sister titles, Club Rugby, Sports Club magazine and Clubhouse Europe, will also be encouraging entries into the club categories, while Sports4Bars will be driving entries from the broader Hospitality sector.

If you can say yes to any of this list we want to hear from you. Are you...

1. Proud of your web site?

2. Engaging with customers?

3. Using on-line bookings?

4. Promoting the business?

5. Inspiring conversation?

6. Encouraging interaction?

Email your club details to info@clubmirror.com (subject line: Social Media Awards) or enter online at www.hsma.biz CLUB MIRROR 35

REPORT – MILLENNIAL DRINKERS

Why moderation is the new cool Global research into drinking attitudes of millennial consumers has revealed that 75% of millennials now limit the amount of alcohol drunk on most of their nights out. And social media is a key factor in this, according to a new report.

ew research conducted by trend-analysts Canvas8 amongst millennials has shown that staying in control is a motivating factor for moderating alcohol consumption on a night out, not least in part to the popularity and reach of social media among this age group. More than one in three (36%) admitted that they have suffered from ‘social shaming’ caused by appearing to be drunk in a photo on social media. The research was conducted on behalf of Heineken to coincide with the launch of ‘Moderate Drinkers Wanted’,* amongst 5,000 21-35 year-old premium beer drinkers in five countries.

popularity and reach of social media among this age group means that control of their self-image is paramount. Future focused • 88% accept that they are responsible for how their life turns out. • 69% feel they have to work harder for career success than their parents. • When it comes to finding ‘the one’, 97% believe that drinking excessively is not conducive to meeting someone and falling in love. • 71% believe that their life is better when they moderate their behaviour.

KEY FINDINGS Masters of their own universe • 69% of millennials cite avoiding loss of control as the primary motivation for limiting alcohol consumption on a night out. • More than one in three (36%) admit they have suffered from ‘social shaming’ caused by appearing to be drunk in a photo on social media. • It also revealed that self-awareness and staying in control are the motivating factors for moderating alcohol consumption during a night out. The

Quality over quantity • Taste (41%) and quality (32%) are the priorities when choosing an alcoholic drink. • Price is key for one in five (19%), while alcohol strength is important to less than one in twenty (4%). • The x-factor for a great night out is shifting, with millennials prioritising good food and friends over excessive alcohol consumption. They are also searching for ‘new experiences’ (49%) rather than the same old ‘great entertainment’ (39%).

A moderation movement • 38% state that they moderate their alcohol consumption every time they go out. • 75% of millennials limit how much alcohol they drink on the majority of their nights out. • More than half of respondents respect others’ decisions to moderate without teasing or pressure. David Lette, Heineken Brand Director says: “This research highlights that young adults are choosing to drink in moderation and to remain in control on a night out. With the prevalence of social media, these consumers are increasingly conscious of their ‘personal brand’ and do not want to be associated with behaviours likely to damage it. Therefore when they are with friends, enjoying a drink, quality over quantity is a natural choice.” The fact that millennials prioritise taste (41%) and quality (32%) when choosing an alcoholic drink, supports the message that licensees should offer a range of premium beer and ciders for consumers to choose from, the company says. *’Moderate Drinkers Wanted’ is part of ‘Enjoy Heineken® Responsibly (EHR),’ first launched in 2004, and is is the third ‘chapter’ in Heineken®’s commitment to ‘making moderate drinking cool’.

CLUB MIRROR 37

DRINKS REPORT – CIDER

Cider success story keeps on growing Cider has been one of the long-term on-trade success stories of the last decade. From being a largely unloved and unfocused category it has become a solid performer which has had a significant part in driving broader product innovation within the wider drinks industry. CGA Strategy’s Mark Newton and Ashley Cairns report.

ast your mind back 10 years and you’ll remember that cider’s original driving force was Irish bottled cider over ice – a fresh concept which appealed to younger drinkers looking for something new and refreshing. The massive, almost overnight, success of this style soon spawned a large number of ‘copycat’ offers which began to drive a further push to bring alternative flavours to the market – first with pear and more recently with the plethora of fruit options from both the UK and beyond. As this new market began to mature, a new opportunity for more premium offerings arose in both draught and packaged styles, along with a look back towards more traditional regional craft ciders

that could appeal to all types of drinker, old or young. Now, a decade later, the cider category enjoys a more important place in the portfolio of all kinds of outlets, whether hotel bars and restaurants or traditional sports and social clubs. Perhaps the biggest outcome of this development, from a retail perspective, is the level of choice and sheer number of styles available. This allows the outlet to tweak their offer to best suit their key customer base. Whether draught or packaged, apple or fruit, craft or mainstream brand – there is a cider for everyone. Nevertheless there are still some important trends which need to be taken into consideration in what remains an innovative market.

Sweet and Premium Based on recent data from CGA Strategy consumers are generally moving towards more premium and sweeter taste profiles in the on-trade. Both trends in cider have led to a growth in apple and fruit, leading to more space on the bar and in the fridge – including more brand families and variants. Growth is primarily driven by fruit flavours – initially this was in packaged cider but the trend has now started to decline as draught fruit cider is now showing most positive interest. New product developments and more premium offerings have also helped this, which is good news for the category in general.

CLUB MIRROR 39

DRINKS REPORT – CIDER

Certainly the increasing availability of mainstream branded fruit flavoured ciders has played a vital role in draught fruit cider growth and this looks set to continue in the shorter/medium term as the promotional and marketing clout of the big manufacturers helps to maintain a high level of visibility throughout the trade. There is also a lot of potential in craft cider, and brewers and manufacturers are moving to copy trends in the US, which have seen a significant level of interest and sales – whether canned or micro branded. Let it grow As new releases continue, licensees are stocking more and more variants in both draught and packaged formats. Between 2012 and 2016 the number of packaged cider variants stocked in average ciderstocking outlets has increased by 50% (from 3 to 4.5) in four years*. In the draught cider category over the same four-year period, licensees have on average extended their range from one to two brands. Traditional cider is gaining a share of the category as more premium brands grow, whilst new product development helps mainstream brands. The overall share of traditional options has grown over 5% to 25% since 2012. Where does the future lie? It is definitely the case that branded fruit-flavoured draught ciders are the main areas of growth in the GB on-trade currently. There are a number of advantages for the bigger brands who can offer the outlet an opportunity to buy into a ‘brand family’ concept of offering several related variants of the same product. This can greatly appeal to those cider

CLUB CLIP Planning a beer festival? Take a leaf out of New Milton Conservative Club’s book and expand it out to cider. Get members tasting the plentitude of varieties now available. Members at Kings Heath Cricket & Sports Club, West Midlands, are certainly fans. “Real ciders are popular here too in the same way that craft beer has taken off. Particular favourites are a cider made in whisky casks from Thatchers Cheddar Valley and a rum cider at 6.9 per cent,” says Club Manager Peter Hunt. Thistly Cross Whisky Cask Cider returned to the bar as of last month, promoted via Facebook and Twitter.

New Milton Conservative Club

Thistly Cross Cider – available at Kings Heath Cricket & Sports Club drinkers who often retain a solid loyalty to a particular brand – something which often has a regional basis (especially in areas such as Scotland, North East England, and the historical cider heartland the South Midlands and South West). Craft is also making gains, riding on the crest of the craft beer wave of the last few years. Demonstrating a surge in popularity, this year’s Craft Beer Rising festival in London had a dedicated cider room called ‘Lost in Cyder Space’ which showcased ciders from 30 popular independent producers. This is being driven by a cider market which is rapidly developing and evolving in the US with four national cider summits and a plethora of new cider brands to be released within the coming year. Cider is rapidly becoming a hot topic Stateside. And that’s a scenario which often translates into follow-up success on the other side of the Atlantic. *All data shown is CGA On Premise Measurement Service & Analytics P01 2016

40 CLUB MIRROR

CIDER WITH KINGSTONE PRESS

Kingstone Press – meet the Cider Maker With spring turning into summer, and cider orchards bursting into blossom we caught up with Kingstone Press’ Head Cider Maker Rod Clifford to find out about this special time of year. How long have you been making cider? I’ve been in the cider industry for almost 40 years and have been making Kingstone Press Cider for about nine years. I oversee the entire process from husbandry of the orchards through to enjoying a glass of the finished product!

buds to get enough light to grow.

What’s your favourite thing about being a cider maker? Making cider has been a passion of mine for a long time. I really enjoy being in the heart of the orchards and seeing our trees flourish and the fruit grow.

How many different apple varieties are you growing? We grow over 15 different varieties of dessert and bittersweet apple varieties to provide us with a variety of different taste characteristics to blend and create the most flavoursome ciders. The blend for Kingstone Press includes four different varieties of bittersweets from our local orchards across Herefordshire and Worcestershire – Dabinett, Michelin, Gilly and Ashton Bitter.

How do you prepare for blossom time to get the best results? Blossom time is when we see the fruits of our labour since the end of the last harvest in October. To prepare for blossom time, our farmers prune the trees during the winter months so when spring comes, more light can reach the trees. This helps to stimulate new wood growth and allows the fruit

So how do licences get involved with Kingstone Press? Kingstone Press Ciders are available exclusively through our exclusive partner – Marston’s. You can contact their dedicated customer services team on 0800 587 0773 or if you are an existing customer contact your sales representative to discuss install today.

REFRESHING FACTS • Our Head Cider Maker Rod Clifford is also Head of the NACM (National Association of Cider Makers) Pomology Group – leading the work to develop the UK’s cider orchards. • We have over 1,000 acres of orchards with over 25 different growers and provide 25-year contracts to secure the best quality fruit for our ciders.

• Our new orchards have over 400,000 young trees which will take 10 years to reach full maturity. • Beekeepers can use our orchards for free to house their beehives to help pollenate our apple blossoms and provide an abundant supply of nectar. www.kingstonepress.co.uk

CLUB MIRROR 41

NEWS FROM HQ

HQ club mirror

This month HQ focuses on risk. Starting with health and safety at work, risk assessment is a legal requirement. But this isn’t always as onerous as it sounds. The Health & Safety Executive offers practical advice on keeping the club a safe place to be. Securing your club assets is another priority, and when it comes to data and IT fraud that can prove challenging. Take heed of the Top Tips provided by UKFraud.co.uk. Equally, ensuring that the clubs finances are in order can be testing, so the importance of choosing the right accountant comes under the HQ spotlight. Finally, how well do you know your ‘feedback footprint’? Understanding what your members really think about the club will help ensure an even more secure future for the club.

Health and safety – risk assessment R

isk assessment is a legal requirement. As part of managing the health and safety of your club, risks in the workplace must be controlled. This means assessing what might cause harm to people and deciding whether you are taking reasonable steps to prevent that harm. (Please note: if the club employs less than five employees there’s no need to write anything down, according to the Health and Safety Executive (HSE).) A risk assessment is not about creating huge amounts of paperwork , but rather about identifying sensible measures to control the risks in the workplace. Your club is probably already taking steps to protect employees, but a risk assessment will help you to decide whether you have covered all you need to. Things to think about Think about how accidents and ill health could happen and concentrate on real risks – those that are most likely and which will cause the most harm. For some risks, other regulations require particular control measures. Your assessment can help you

How to assess the risks in your club • Identify the hazards • Decide who might be harmed and how • Evaluate the risks and decide on precautions • Record your significant findings • Review your assessment and update if necessary

identify where you need to look at certain risks and these particular control measures in more detail. These control measures do not have to be assessed separately but can be considered as part of, or an extension of, your overall risk assessment.

Many organisations who are confident that they understand what’s involved can do the assessment themselves, says the HSE. You don’t have to be a health and safety expert. When thinking about your risk assessment, remember: • A hazard is anything that may cause harm, such as chemicals, electricity, working from ladders, an open drawer etc. • The risk is the chance, high or low, that somebody could be harmed by these and other hazards, together with an indication of how serious the harm could be.

• www.hse.gov.uk

Are youexploitingyourfeedback? H

ave you any idea about the size of your ‘feedback footprint’? We hear so much about our ‘carbon footprint’, but it appears that many businesses in the UK have no idea what a feedback footprint is – which means they are in no position to exploit it. The big issue is ‘offline feedback’ – that’s the stuff you won’t find online, and those who are unaware of the size, scale and impact of their feedback footprint are damaging the health of their business. Feedback can come from anywhere: the bar, reception desk, online, but because most businesses are unsure about how to capture such valuable information, they are, in effect, operating in a ‘feedback vacuum’. Feedback, however, is important because today’s consumer rarely spends money on anything – from buying tickets to hiring a function suite at a club – without some kind of due diligence being involved. In most cases this will mean searching online and web-surfing. A feedback footprint will help set an expectation

44 CLUB MIRROR

•

• of the product or service members will experience. Failure to live up to that experience will potentially lead to disappointed members going somewhere else in the future. These five steps should help: • Get a member’s-eye view of both your on- and

offline feedback footprint by scanning Google, YouTube, Twitter and any relevant industry review sites – this will give you an immediate snapshot of your online feedback footprint. While customer comment cards have their place, consumers are suffering from ‘survey fatigue’. The key is to capture all ad hoc verbatim comments about your business and have a way of centrally storing and analysing them. Don’t assume that social media is just about PR and marketing; it’s not. It’s also an excellent customer feedback mechanism. Encourage your members to share their feedback online and use positive offline feedback to fuel online feedback channels. Share offline feedback online and online feedback offline.

STOP PRESS: Already online and on the ball? Then enter the Hospitality Social Media Awards. Turn to page 40 in this issue.

How to choose an accountant

hoosing an accountant for club finances is a tough one. You’d expect all accountants to come armed with the same skills but it’s those with the ‘added extras’ that will really make life simpler. Here’s a ‘back to basics’ refresher on how to choose the right man (or woman) for the job. 1. Do they understand the club’s business and its needs? 2. Who will look after your business on a day-today basis? 3. What are their estimated response times? 4. Will they be proactive? (For example, will they

remind you when you need to submit accounts, or send you updates on changes in tax law?) Are they fully qualified – for example as a certified or chartered accountant? (Qualifications will be displayed on any promotional material and/or the company’s website; make sure you ask.) How much do they charge? Is there a fixed annual or monthly fee to complete all business tax requirements, or do hourly fees apply? Compare the fees of several firms. What other services does the accountant provide? For example, can they give you business

advice on how to help you grow club revenues? Or improve the cash flow? 8. Are they able to minimise the club’s tax liabilities? 9. It’s important to develop a good relationship and work with someone you trust. Listen to your gut feeling. And contact at least three firms to work out which one will best meet your requirements. 10 Make sure your accountant keeps in touch with the club’s business – not just at year end. If you feel your current accountant no longer meets your requirements for whatever reason, get a new one.

Top tips on IT fraud prevention T 1.

o help businesses prepare for the prospect of fraud, UKFraud.co.uk believes that the most useful steps that can be taken include: Ensure that any people using the club website, emails and/or databases understand the technical risks and know how to protect your club from attacks, theft of customer information and infiltration. Customer details and payment details are the most ‘at risk’ data; access security is the most important to the police. Remember that even with the best systems in

the world, one of the weakest points of vulnerability is always the people using the systems, as they can easily be misled or conned. Ensure that users have strong advice and warnings of any potential dangers. Also make sure that staff cannot access sensitive areas of your systems without proper controls and that whatever they do is stored and available for audit. Look at your processes for weaknesses. These include: paper that need not be used, access to unnecessary data, who can access what and why people may need to access such details.

Ensure that people have what they need to do their jobs, but no more. Make sure that your anti-fraud efforts are not just ‘after the event’ investigation-led. Ensure that you set deterrents and prevention. You should consider deploying early detection processes, systems, solutions and technology and that when you see a problem you take action to fix it properly and permanently. And finally, if you employ a fraud specialist, make sure that they have the ability to take action and change the business for the better.

CLUB MIRROR 45

CLUB KITCHEN

BBQs – being the best Is your club BBQ cutting the mustard? Or are you looking to liven up the annual offering? Then look no further; it’s Booker to the BBQ! ABERDEEN ANGUS BURGER WITH EXTRA CRISPY FRENCH FRIES Aberdeen Angus Burger (M135896) CL Premium Brioche Buns (M203069) CL Premium Super Crisp Gourmet French Fries (M182764) Salad Tomatoes (M097165) Florette Crispy Salad (M629340) CL Thick and Creamy Mayonnaise (M122272) CL Burger Relish (M129909)

Aberdeen Angus Burger

Instructions • Defrost the buns as per the on pack instructions. • Grill the burger on the BBQ for 15-20 mins until thoroughly cooked through. • Fry the chips as per the on pack instructions. • Toast the bun on the BBQ grill for 2-3 mins; spread with mayonnaise. • Serve the burger in the bun topped with relish, with the fries and some ketchup on the side.

Cost per serving – £1.62 HOMEMADE JERK CHICKEN WITH RICE AND PEAS Homemade Jerk Chicken with Rice and Peas For the Jerk Marinade FF Spring Onion (M110076) FF Ginger (M107134) FF Garlic (M107117) Cooking Onions (M529776) CL Crushed Chillies (M129608) CL Thyme (M129596) FF Limes (M097153) Lee Kum Kee The Professional Range Premium Dark Soy Sauce (M159365) CL Rapeseed Cooking Oil (M333431) Tate & Lyle Fairtrade Light Soft Brown Cane Sugar (M187995) CL Ground Cinnamon (M129659) CL Ground Ginger (M129666) Schwartz Ground Nutmeg (M924080) For the Chicken CL Oyster Cut Chicken Thighs (M184945) FF Limes (M097153) For the Rice & Peas CL Basmati Rice (M422295) Cold Water KTC Coconut Milk (M105454) FF Spring Onion (M110076) CL Thyme (M129596) FF Garlic (M107117) CL Ground Cinnamon (M129659)

CL Ground Ginger (M129666) Schwartz Ground Nutmeg (M924080) CL Red Kidney Beans (M431106 Instructions • Puree all the marinade ingredients together with the juice of the lime. Add more chilli or sugar depending on taste. • Make small cuts in the chicken thighs; spread with the marinade and refrigerate overnight.

46 CLUB MIRROR Honey Baked Goats Cheese

• BBQ the chicken (or alternatively roast in a hot oven). • Put all the rice ingredients in a pan, except for the kidney beans. Simmer until cooked. • Add the drained beans to the rice mix, cover & leave to stand for 5 mins. • Squeeze more lime juice over the chicken and serve with the rice.

Cost per serving – £1.58

Jerk Lamb with Sweet Potato Mash

JERK LAMB WITH SWEET POTATO MASH CL British Lamb Loin Chops (M120589) Levi Roots Reggae Reggae Original Caribbean BBQ Sauce and Marinade (M097633) FF Sweet Potato (M131295) Lakeland Dairies Pure Irish Butter Salted (M126113) Müller Wiseman Dairies The West Country Dairy Semi Skimmed Milk (M212311) CL Thyme (M129596) FF Spring Onion (M110076)

• BBQ the lamb (or roast in a hot oven). • Serve the lamb with the mash and garnish with the thyme

Instructions • Defrost the lamb cutlets overnight, then coat in the marinade. Leave for at least 2 hours. • Peel, dice and cook the sweet potato in boiling salted water until soft. Drain and mash with the butter and milk, then add the chopped spring onions.

Instructions • Grease one side of a sheet of tin foil. • Melt the butter in a pan. Remove from the heat and stir in the chopped coriander and chilli powder. • Place the salmon on the foil and pour over the butter mixture.

Spicy Salmon with Coriander

Cost per serving – £2.80 SPICY SALMON WITH CORIANDER CE 10 Pacific Salmon Fillets (M159182) Lakeland Salted Butter (M126113) FF Coriander (M138078) CL Chilli Powder (M129646)

• Place on a pre-heated barbecue and cook for approx 15 mins, or until the fish flakes with a fork.

Cost per serving – £1.89 CLUB MIRROR 47

CLUB KITCHEN BBQ Pork Rib Feast

CLUB KITCHEN CODES CL - Chef’s Larder FF – Farm Fresh

BBQ PORK RIB FEAST Rib World Barbecue Spare Ribs (M068842) Florette Crispy Salad (M629340) FF Large Cucumber (M113463) Fresh Baby Plum Tomatoes (M129466) Red Onions (M111479) CL Battered Onion Rings (M163538) CL Coleslaw (M574624) FF Beef Tomatoes (M132029) Brookerpaks Corn On The Cob (M097224) CL Premium Extra Chunky Gourmet Chips (M182767) CL Premium Smokey Bourbon BBQ Sauce (M144366) CL Garlic Mayonnaise (M097304)

Greek Salad with Crusty Bread

Instructions • Make up the salad. • Cook the onion rings and chips as per the on pack instructions. • Cook the ribs and the sweetcorn on the BBQ for 10-15 mins. • Grill the tomatoes on the BBQ for 5 mins. • Serve on a board with the mayonnaice, BBQ sauce and coleslaw.

Cost per serving – £4.69 GREEK SALAD WITH CRUSTY BREAD Florette Crispy Salad (M629340) Hotos Original Feta Cheese (M135242) FF Vine Tomatoes (M103208) FF Large Cucumber (M113463) Red Onions (M111479) CL Oregano (M129584) CL Premium Pitted Kalamata Olives (M165953) CL Extra Virgin Olive Oil (M073018) CL Part Baked Half Baguettes (M612531) Lichfields Butter Portions (M085083) Instructions • Dice the cheese, tomatoes, cucumber and onion. • Toss with the salad leaves, oil, oregano and olives. • Bake off the bread as per the on pack instructions. • Serve with the salad

Cost per serving – £1.90

FOR MORE INFORMATION For more information and menu ideas contact Booker. • t. 0845 60 12 999 • www.booker.co.uk

48 CLUB MIRROR

2016 CLUB AWARDS

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REGISTRATION HOTLINE 01753 272022

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