clubmirror Jun e 2018
AT THE HEART OF THE COMM UNITY
Working together Spotlight on Club Associations IN DUS TRY R E P OR T • BU S I N E S S BUI L D I NG • H Q • WH AT ’S N E W
Feel the Fury on BT Sport
Tyson Fury’s comeback ght on June 9th is only on BT Sport with more top ghters exclusively live from the Autumn.
Search BT Sport Boxing
DANIEL
DUBOIS
Be There
BILLY JOE
SAUNDERS
CARL
FRAMPTON
JOSH
WARRINGTON
TYSON
FURY
Tyson Fury will ght exclusively live on BT Sport on June 9th. Other ghters listed will be available to both BT Sport and Boxnation customers until 01/10/18, after which they will be exclusively live on BT Sport. All ght information is subject to change.
Contents
club mirror AT THE HEART OF THE COMMUNITY
JUNE 2018
AWARDS, EVENTS AND CALLS TO ACTION
24
12 Club Awards 2018 Could this be your year? It’s time to shine.
14 Free club raceday The Club Awards Gala Dinner returns to Doncaster Racecourse, and in celebration of our 50th birthday we’re offering a free day’s racing to all attendees.
30 Hospitality Social Media Awards Is your club using social media to engage with members? Then we want to hear from you.
NEWS, VIEWS, CLUB LIFE AND LEGISLATION 06 News Latest news, views and industry insights.
08 Club News Club Mirror takes a whirlwind tour of clubs around the county in the fastest way possible – by social media.
10 What’s new? Latest launches and new brews to consider stocking at the bar.
HQ BUILDING THE BUSINESS
ASSOCIATION SPECIAL
12 Clubs set to celebrate Join us on November 29 in Doncaster for the club event of the Year. And enjoy a FREE raceday on November 30 to boot.
20 Drinks report
45 Club associations special
The UK has one of the lowest percentage of female beer drinkers in the world. Is beer the last alcoholic drink with a gender bias?
Celebrating the value of working together. Alliance of British Clubs Association of Conservative Clubs Association of London Clubs British Institute of Innkeeping Club & Institute Union Club Managers Association of Europe Coal Industry Social Welfare Organisation England and Wales Cricket Board Golf Club Managers Association National Union of Labour and Socialist Clubs National Union of Liberal Clubs Northern Ireland Federation of Clubs Royal Air Forces Association Royal British Legion Royal Naval Association Sport & Recreation Alliance Sport England UKHospitality
63 Employing competent contractors
Latest legal advice from Club Mirror’s Legal Eagle
47 47 48 48 49 50 51 51 51 52 52 52 53 53 53 54 54 54
Inappropriate management of contractors can result in costly accidents, delays to work, criminal prosecutions and claims for damages.
40 Energy
57 A-Z of Club Associations
Could your club get better value from energy contracts? Could you reduce energy consumption by 20% and save money? Here’s how.
20
18 Join in the celebrations With Club Mirror’s 50th anniversary celebrations well underway there are plenty of reasons to celebrate. Care to join us?
24 Location report
27 Association news
34 Sporting fixtures
A snapshot of the CIU’s Annual Meeting, held in April.
Coming to a screen near you. Sports4Bars.com looks at June’s key live sporting fixtures.
ASK THE EXPERTS 62 Social media – back to basics At the start of last year, the UK alone had 39 million social media users. A back to basics look at marketing via social media.
On tour with BT Sport in West and Central London.
36 HQ Building the Business Is your club using social media to its best effect? Also: Why low-calorie beers are on the up, and legal advice from our Legal Eagle. Plus: FREE service for clubs.
38 Legal Eagle
64 It’s classified! Showcasing club-supporting suppliers.
42 Better Buying Want to cut club spending while increasing efficiencies? Well now you can.
CLUB MIRROR 3
LEADER
Contributors
Working together
We’re fortunate to be in our 50th year of publication and the 27th year of the Club Awards. Because of this, year in year out we are privy to the success stories as well as the struggles that clubs go through 365 days a year. The dedication and commitment of club officials, staff and committees is therefore applauded at the Awards (and if you haven’t entered yet then turn straight to page 12). In this issue we focus on the important role of club associations and examine who’s doing what and why. So who are these associations? And how can you become a part of them? Our A-Z is a good starting point (pages 57- 60) and you’ll find more in-depth details from a number of key associations we work with on pages 45-54. The many associations represented at the 2017 Club Awards exemplified how they continue to support their member clubs, and we encourage all clubs across the UK to tap into the resources and expertise on offer. As an industry –and together –we work exceptionally well. There’s always room for improvement of course, which is why Club Mirror and associations are calling on clubs to make their presence ever better known –word of mouth, social media, local press and importantly local MPs and councillors. Highlight all that you do for the community and explain the challenges you face. Clubs are all about building memberships, building communities and building for the future. Together we can build the profile of clubs still further and help drive even more people through club doors.
Caroline Scoular Editor, Club Mirror
Mike Braidwood
Chris Colverd
Sean Ferris
Karen Foreman
David Foster
Larry Hardcastle
Jonathan Hardy
David Lucas
Leigh Ann Ogilvie
Justin O’Regan
Victoria Romero-Trigo
Jill Slingsby
Editor Caroline Scoular Design David Foster Editorial Chris Colverd Events Jill Slingsby, Karen Foreman Display Advertising Margaret Doherty Sales and Marketing Manager Leigh-Ann Ogilvie Circulation Jon Hardy Accounts Andrew Soles Publishing Director Sean Ferris
Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com; sean@clubmirror.com; leigh-ann@alchemymedia.co.uk; info@clubmirror.com ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@alchemycontractpublishing.co.uk www.alchemycontractpublishing.co.uk The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products. CLUB MIRROR 5
CLUB NEWS Sport England reveals Active Lives Adult Survey Sport England’s Active Lives Adult Survey reveals that 27.7m people – 61.8% of the 16+ population in England – are active, meeting the Chief Medical Officer’s guidelines. This is defined as people who do at least 150 minutes of moderate intensity activity each week.
The survey, based on a sample of almost 200,000 survey respondents, showed that at the other end of the scale, 11.5m people (25.7%) are inactive, meaning they do less than 30 minutes of physical activity a week. There has been a significant increase of 518,000-more people doing interval training sessions, such as High Intensity Interval Training (HIIT) classes, with 75% of these choosing to use their local gym, sports centre, or leisure/fitness centre for these sessions. The report also found that older people are getting more active, with the number of 55-74 year olds meeting the 150 minutes threshold increasing by 1.3% to 58.3%.. Brisk walking, including hill and mountain walking, appears to be driving this increase. Chief Executive Jennie Price said: “While the overall activity levels of the nation are stable, what people are choosing to do is moving with the times. The popularity of HIIT shows the power of social media, and many older people are choosing to spend their leisure time in the great outdoors. “Sport England has worked closely with the National Trust, the Forestry Commission and others to support more activity outdoors, and this remains a significant area of investment for us.” •www.sportengland.org/activelives 6 CLUB MIRROR
Social Media Awards Is your club using social media to engage with members? Is social media making a real difference to club business? Then we want to hear from you. •Turn to page 30 for details.
Rugby Tonight Takeover Readers of Club Mirror and sister titles Sports4Bars.com and Club Rugby threw themselves – and the odd rugby ball – into our latest Rugby Tonight takeover, forming the audience for BT Sport’s popular weekly rugby magazine programme. A full report will appear in the July issue. Pictured: Club Mirror Editor, Caroline Scoular (bottom right) at the second Rugby Tonight takeover earlier this year, with (in the foreground; left to right) Martin Bayfield, Martyn Williams, Brian O'Driscoll and Ben Kay.
Talking to customers about their data is the key to GDPR Consumer awareness of May’s new data laws directly increases comfort in data sharing, according to new research from the Direct Marketing Association (DMA) and Acxiom. The General Data Protection Regulation (GDPR) governing the collection, storage and use of data came into force in May. The report, GDPR: A Consumer Perspective Report commissioned jointly by the DMA and Acxiom found that almost two-thirds of consumers (62%) have greater confidence about sharing data with businesses following the introduction of the General Data Protection Regulation (GDPR),according to a new report.. The report also found that the majority
of people in the UK (57%) prefer to receive some form of personalised marketing from companies while 40% are comfortable with sharing data to avoid irrelevant offers or recommendations. “At its heart, GDPR is about transparency and honesty in how organisations collect and use customers’ data. This is essential to building and maintaining trust between businesses and consumers,” said Rachel Aldighieri, MD at the DMA. “The new laws offer an opportunity for organisations to put the consumer front and centre of their company’s culture. An essential part of that is talking to customers about their data and how the new laws benefit them in a way that they can understand.”
Wychwood shout-out to Unsung Heroes Wychwood is getting behind the music under dogs, supporting the individuals that really make the music industry tick: “Singers, lead guitarists, drummers... they're always hogging the limelight, we're rectifying this major injustice, we’re talking to festival directors, technicians, one of the greats of gig security and a head of artist relations, so stay tuned to find out more about the champions that make your favourites great!” In time for the festival season the brewer will be sending out music-themed Hobgoblin bottles, and the Goblin will sports a new look, preparing him for his appearance at festivals throughout 2018. More details at: www.unsungheroes.wychwoodcompetitions.com or use this QR code.
Callforentries
2 0 1 8
Deadline for entries – June 30 If you haven’t entered the Club Awards yet then make sure you get in contact before the June 30 deadline. The Club Awards Gala Dinner celebrates clubs across the UK and provides the perfect opportunity to meet up with fellow clubs to share ideas and issues while having a lot of fun along the way.
HOW TO ENTER
You can either request a self entry form before the June 30 deadline or ask for one of our friendly judges to contact you. Just turn to page 12 to enter or use this QR code.
Woodforde’s Brewery becomes a Jimmy’s Festival sponsor
Woodforde’s Brewery is sponsoring Jimmy’s Festival’s mainstage, ‘Wherryfields’, named after Woodforde’s flagship Wherry ale. The brewer will also host ‘Woodforde’s Kitchen’ chefs led by celebrity chef Joe Hurd. Jimmy’s Farm, run by Channel 4 presenter and farmer Jimmy Doherty, is located in the heart of Suffolk and plays host to Jimmy’s Festival, held annually on the farm. Headlining the Wherryfield mainstage
are Paul Young and The Happy Mondays who are performing alongside acts including Rats, The Bluetones, Marsicans, Longey & The Gospel Trash, Bessie, Ashfields, MINT, Rory Hope and Tom Lumley. • www.jimmysfestival.co.uk
All for charity
Travels with my amp Terry Dean has entertained over 1m punters at thousands of gigs in Working Mens Clubs, and he’s now recorded his adventures. In Travels with my amp he reminisces about his 50 years in the music and entertainment business, 30 of which included some 3000 appearances in Working Mens Clubs across the North West. “Playing music and entertaining was literally a second string to my career,” said Terry, a Civil Engineer by trade. “I started playing guitar at 14, played in a Rock & Roll band in the 60s, played on four cabaret trios in the 70s and 80s, and went solo in the 90s.” The book is packed with anecdotes of his time in clubs as well as acting as a
Suppor ted
by
WaterAid WaterAid has teams in 34 countries across the world, working with its partners to transform millions of lives every year by improving access to clean water, toilets and hygiene. When a community gets clean water for the first time, it’s the start of something truly life-changing. Right now, some of the world’s poorest and most marginalised people don’t have clean water to drink, decent toilets or hygiene. Without these basics, overcoming poverty is just a dream for children like Lahai.
But when you help us to dig a well or install a tap stand in a community, everything changes. Today one in nine people are still living without clean water close to home. But your support could help change everything for a community – in a single day. Since 1981 WaterAid has reached 24.9 million people with clean water.
In the last 35 years, we’ve gone from strength to strength to become one of the most respected organisations dealing solely with water, sanitation and hygiene issues. Contact details
WaterAid 47-49 Durham Street, London, SE11 5JD. www.wateraid.org
social history of the era (1963-2013). • For more information or to order a copy, contact Terry on terencerdean@icloud.com
Remembrance rose gardens a new revenue stream Clubs with large grounds could be benefiting from a new service from DB Consultants. Predominantly aimed at golf clubs, the Memorial Rose Gardens – Memrose - concept was launched after discussions with club managers who said that a number of members would like their ashes scattered or buried at the club. “Memrose aims to provide clubs not only with a beautiful rose garden and funds, but also local respect for a much needed social requirement,” said CEO Donald Barker. • t. 01337 827094 • e. memrose1@yahoo.com CLUB MIRROR 7
CLUB NEWS
Clubnews
8 CLUB MIRROR
Club Mirror takes a whirlwind tour of clubs around the county in the fastest way possible – by social media.
Share your news and links with us at info@clubmirror.com. Follow sister title at twitter.com/Sports4Bars and don't forget to enter the Social Media Awards. See pages 30-31 in this issue. CLUB MIRROR 9
AT THE CLUB BAR
So what’s new? Latest launches and new brews to consider stocking at the bar. FIFA WORLD CUP™ CAMPAIGN ANNOUNCED BY BUDWEISER Budweiser has launched an integrated campaign to celebrate its sponsorship of the FIFA World Cup™ 2018, ‘Light Up the FIFA World Cup™’. As part of the campaign Budweiser is releasing Red Light Cups, noise-activated cups which light up as cheering, clapping and excitement gets louder. It has also created Bud Bot, a Chatbot providing a World Cup guide for fans, and has launched the Bud Boat which will cruise down the Thames hosting screening parties. The ad campaign itself sees Budweiser embarking on an epic beer delivery with thousands of drones carrying bottles of the tournament’s Official Beer from its brewery in St. Louis, Missouri, where Budweiser has been brewed since 1876. The journey of the drones comes to an end when bottles of Budweiser are delivered directly into the hands of spectators across the globe. • www.budweiser.co.uk JOSHUA TETLEY & SON LAUNCHES TETLEY’S NO.3 PALE ALE Joshua Tetley & Son has launched Tetley’s No.3 Pale Ale (4.2% ABV). Available in cask only, it is inspired by the original recipe for Pale Ale which was brewed 150 years ago in 1868. The ale is being brewed in its original heartland at Leeds Brewery, and (unusually for a pale ale by modern standards) it uses entirely English hops – a mixture of Pilgrim, Brewers Gold and Goldings hops – and English Pale Ale malt. Emily Hudson, Brand Manager for Tetley’s said: “Tetley’s is on an exciting journey and we are thrilled to be re-invigorating such an amazing brand – with its almost 200-year-old brewing heritage. It was one of the most innovative beer brands of its day from brewing with a distinctive double yeast strain, to the brand’s invention of stainless steel Yorkshire squares (versus stone or slate). No.3 Pale Ale and Tetley’s new visual identity marks the start of an exciting new chapter for the brand.” • www.carlsberguk.co.uk.
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LIMITED-EDITION GOLDEN PALE ALE FROM SHARP’S Cornwall-based Sharp’s Brewery has launched Manu Bay, a limited-edition ABV 4.4% golden pale ale, available until 30 June, 2018 (or until stocks last). The beer offers a light malt taste ‘with moderate bitterness and fruit flavours, that pairs perfectly with a variety of summer favourites, such as white fish and seafood like calamari, and fresh salads’, says the brewer, and has been brewed in collaboration with New Zealand brewery Galbraith’s. • t. 01208 864864. • www.sharpsbrewery.co.uk HIGHLAND PARK LAUNCHES LIMITED-EDITION WHISKY Orkney-based distillery Highland Park has launched The Light, a 17-year old single malt Scotch whisky. The Light is presented in a pale green bespoke glass, with the serpent dragon on the front paying homage to Orkney’s Viking heritage. The Light aims to reflect spring and summer seasons on the Scottish island. Aged in American oak casks, The Light delivers sweet flavours of nutmeg and vanilla (RRP £190). This follows Highland Park’s release of The Dark last year, a whisky reflecting autumn and winter. Jason Craig, Brand Director, Highland Park, said: “In both The Light and The Dark, we share the story of the noble Viking warriors who are our ancestors, of our contrasting island seasons and of the intense balance of our whisky. Our award-winning whiskies deliver flavours of smoky sweetness that’s the product of our climate and our craftsmanship – our own continuous cycle.” • www.thewhiskyexchange.com NEW PRE-BATCHED COCKTAIL MIXER RANGE Funkin has added Espresso Martini to its prebatched cocktail mixers. According to the CGA Mixed Drinks Report, April 2018, the Espresso Martini is demonstrating strong growth. The cocktail was invented in Soho, London, in 1983 when a
well-known supermodel challenged British cocktail legend Dick Bradsell to make her a drink that would do more than just ‘wake her up’. Funkin’s Pre-Batched Espresso Martini Cocktail Mixer is made using a blend of ingredients including Arabica cold brew coffee, coffee extract and a hint of vanilla to deliver a rich and indulgent flavour. • www.funkinPRO.co.uk JIM BEAM MASTER DISTILLER ARRIVES IN LONDON Fred Noe, Jim Beam’s great-grandson and seventh generation master distiller for Jim Beam® Bourbon, is on a whistle-stop tour of London, Vienna, Hamburg, Rome, and Paris aiming to provide bartenders with a deeper understanding of the spirit. Fred Noe said: “As I’ve travelled around enjoying bourbon with fans across the globe, I’ve noticed that we are in the midst of a golden age for American Whiskey, with more and more bars and restaurants featuring ‘America’s Native Spirit’ on their menus, and more people discovering bourbon than ever before.” • www.jimbeam.com. ROBINSONS REFRESHES 2018 CAMPAIGN Robinsons has re-launched its Refresh’d marketing campaign with an increased investment of £2.5m to reach its primary target audience of 2544 year olds. The campaign includes national outdoor advertising and a 30 second TV creative which shows a search for the ‘ultimate fruity refreshment’, promoting the ‘real fruit with spring water’ and 100% naturally sourced ingredients. Russell Goldman, Commercial Director, Foodservice & Licensed at Britvic, said: “Our latest campaign will only help to drive further footfall into foodservice outlets, so we would encourage operators to stock up on the full range in order to maximise profits and harness key sales this summer.” • www.sensationaldrinks.co.uk.
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Dual Purpose Screens Perfect For The World Cup • Show the big game • Promote your products & increase sales • Inform members of events • Cover costs selling advertising space • Philips screens from 40” to 96” • Multiple packages available
Packages from £14 pw Contact us today for more information Call: 0333 577 1914 Email: enquire@adgentv.com Visit: www.adgentv.com Scan the QR Code to find out more
CLUB AWARDS
Time to shine 2 0 1 8
Enter the 2018 Club Awards
The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs. Could this be your year? It’s time to find out. Deadline – June 30, 2018.
I
f you haven’t entered the Club Awards before, then make sure 2018 is the year that you do. From football clubs to rugby clubs and from social clubs to political clubs, and everything in between, we look forward to your entry, both old friends and new. The Club Awards Gala Dinner celebrates clubs across the UK and provides the perfect opportunity to meet up with fellow clubs to share ideas and issues while having a lot of fun along the way.
JOIN THE JOURNEY – WHY ENTER? Clubs use their success to: • Raise the club’s profile. • Gain coverage in the local press and media. • Encourage new members. • Thank existing members for their support. • Show that the club is spending members’ money for their benefit. • Celebrate clubland in all its forms with fellow clubs from across the country.
IT COULD BE YOU So, do you think you could be a finalist? Do you have what it takes to beat the best and stand out from the rest? Time to find out. HOW TO ENTER There are two ways to enter the 2018 Awards. 1. Fill in the form opposite and one of our judges will give you a call. 2. Request a self-entry form, complete it and return it to us via email or post. Alternatively, just email your preference to info@clubmirror.com and we'll take it from there. Simple as that. We look forward to your entry – good luck!
DEADLINE – JUNE 30, 2018
12 CLUB MIRROR
HOW TO ENTER Please tick preferred option
n I would like one of the Club Awards judges to contact me to discuss the club. OR
n Please email me a self-entry form. (Please remember to include your email address on the form below.) Which categories would you like to be considered for? (Please tick as many/few boxes as you wish. The judges may also enter you in other categories which they believe you excel in.)
n Bar Manager/Bar Steward of the Year (Q) n Business Initiative of the Year (R) n Bowls Club of the Year (S) n CAMRA Club of the Year (T) n Catering Club of the Year (U) n Catering Club of the Year – Golf (V) n Charity Club of the Year (W) n Committee of the Year (X) n Community Club of the Year (Y) n Cricket Club of the Year (Z) n Darts Club of the Year (AA) n Entertainment Club of the Year (AB) n Family Club of the Year (AC) n Football Club of the Year (AD) n Golf Club of the Year – under £1m turnover (AE) n Golf Club of the Year – over £1m turnover (AF)
n Green Club of the Year (AG) n Grounds Team of the Year (AH) n Innovative Club of the Year (AI) n Manager/Secretary of the Year (AJ) n Marketing Club of the Year (AK) n Membership Club of the Year (AL) n Racing Club of the Year (AM) n Refurbishment Club of the Year (AN) n Rugby Club of the Year (AO) n Sports Club of the Year (AP) n Sports and Social Club of the Year (AQ) n Tennis Club of the Year (AR) n Traditional Club of the Year (AS) n Turnaround Club of the Year (AT) n Website of the Year (AU) n King of Clubs (AW)
Name:
____________________________________________________________
Job title:
____________________________________________________________
Club:
____________________________________________________________
Address:
____________________________________________________________ ____________________________________________________________
Postcode: ____________________________________________________________ Tel:
____________________________________________________________
Email:
____________________________________________________________
DEADLINE – JUNE 30, 2018 CONTACT THE CLUB AWARDS TEAM: BY POST: Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX ONLINE: www.clubmirror.com/Awards BY EMAIL: Email your details to info@clubmirror.com BY PHONE: Call in your details to 01753 272022 BY FAX: Fax this page to 01753 272021 OR USE THIS QR CODE
CLUB MIRROR 13
CLUB AWARDS
Doncaster Racecourse gets ready for Club Awards EE RACEFR T I WORTH CKETS £16.50 All finali s
ts, winne guests w rs and ill be giv en FREE enjoy a tickets to day's ra cing on Novemb the day er 30, after the Club Aw Turn to p ards. age 12 f or detail s on how to e nter.
Following the success of last year’s event, the Club Awards return to Doncaster Racecourse on 29 November, 2018. And in celebration of Club Mirror’s 50th birthday, we are once again offering free racing on the following day. Are you ready to join us?
A
ll Club Awards finalists and Gala Dinner guests are invited to join us for an exciting day’s racing on Friday, November 30. “A spectacular and sociable day’s racing in November will be the perfect way to keep the Club Awards celebrations going,” says Karen Foreman from the events team. “The atmosphere will be electric and we’re delighted to have worked with the racecourse to secure free tickets for all of our Club Awards guests in our year of festivities." • To enter the Awards, turn to page 12.
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JOIN US FOR THE CLUB EVENT OF THE YEAR The Club Awards Gala Dinner is now in its 27th year, well known for providing the perfect informative – and fun – way to network with suppliers and fellow clubs. Come and join us for a night of celebration and fun. Open to all clubs, this is the must-attend event of the year. Complete the form below, or email us on caroline@clubmirror.com
TICKET BOOKING FORM 2 0 1 8
29 November, 2018, Doncaster Racecourse
2 0 1 8
• Complimentary drinks reception
NAME: ________________________________________________________
• Three-course gala dinner
POSITION IN CLUB: ___________________________________________
• Entertainment with celebrity host
CLUB NAME AND ADDRESS: ____________________________________
• After dinner entertainment
______________________________________________________________
• Complimentary ticket to Doncaster Racecourse the following day for each guest
______________________________________________________________
Please note: Any clubs which go through to the finals will be offered two FREE tickets and the cost of these tickets will be refunded to the club.
n I would like _______ (STATE NUMBER) tickets @ £55 + VAT
n I would like ________ (STATE NUMBER) table/s for 10 @ £525 + (Total inc VAT: £66).
n I will/will not take up my free tickets for racing on 30 November. VAT (Total inc VAT: £630).
(One ticket per Awards/Gala Dinner guest.)
CONTACT TELEPHONE NUMBER: _____________________________ EMAIL ADDRESS: _______________________________________________ SEND COMPLETED FORM TO CLUB MIRROR: BOOK ONLINE: www.awards.clubmirror.com or use this QR code BY EMAIL: info@clubmirror.com BY POST: Club Awards, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX BY FAX: 01753 272021 OR CALL: 01753 272022
CLUB MIRROR 15
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CLUB MIRROR 50TH CELEBRATIONS
Join in the celebrations With Club Mirror’s 50th anniversary celebrations well underway, here’s a quick look at what we're up to. Next up? It’s a Birthday celebration at the House of Commons. Care to join us? Did you hear the one about...? Fancy a belly laugh? Well if you can escape the club on a Thursday night (go on – no one will miss you!) then join us at The Comedy Store in Manchester. It’s a 500 seat comedy venue but tickets go fast, so be sure to let us know if you’d like to join in the jesting.
When and where? Thursday, 14 Jun 2018. Doors open 7.30pm for 8pm start. Tickets: £7 (discounted from £14 full price) * Photos courtesy of TripAdvisor.
All for Charidee See you at Tee Time? Well actually, it’s breakfast and lunch. Yes, if golf’s your game – whatever your handicap – then how about a grand celebratory four-ball outing on the fairways of Nevill Golf Club in Kent? And you’ll be helping a worthy cause along the (fair)way. More info from - you guessed it - info@clubmirror.com. Enjoy the ride! Blackpool Pleasure Beech is home to the UK’s tallest rollercoaster, The Big One, the UK’s first looping coaster, Revolution and the UK’s first suspended looping coaster completely over water, Infusion. We have 10 all day passes with unlimited rides to give away, worth £25 each. He who dares... When and where? Monday, July 16 Opening times 10am - 6pm £10 (discounted from £ 25.00)
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When? Wednesday, 4 July, 2018. Arrival from 12pm; tee off at 1.30pm. Where: The Nevill Golf Club, Benhall Mill Road, Tunbridge Wells, Kent TN2 5JW.
or’s r r i M b u l C Invitation to ns o i t a r b e l e c ay 50th Birthd ror
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JOIN IN THE CELEBRATIONS – HERE’S HOW To join in any of these celebrations just email us on infor@clubmirror.com with the subject line Birthday Celebrations. And if your club has any reasons to be cheerful related to the figure 50 – 50th member, 50 years of service, 50th beer festival – then drop us a line to the same email address.
CLUB MIRROR 19
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INDUSTRY REPORT
Is beer the last alcoholic drink with a gender bias? The UK has one of the lowest percentage of female beer drinkers in the world, despite the muchlauded craft beer boom. Outdated sexist marketing, fear of the ‘beer belly’, and negative perceptions about flavour are all contributing to British women spurning our national drink, according to new report The Gender Pint Gap.
T
he Gender Pint Gap report released by the women and beer group, Dea Latis is the first major piece of research about female attitudes towards beer in almost a decade. The research conducted by YouGov was commissioned by Dea Latis to examine whether the UK’s craft beer boom in the last decade has inspired more women to drink beer. In a fast-moving consumer landscape that has seen a huge rise in the number of breweries and beer brands in the UK, the report reveals: • Only 17% of women drink beer at least once a week (compared to 53% of men). • Male oriented advertising is one of the three main
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barriers for over a quarter (27%) of women drinking beer – rising even higher for the 18-24 yearold female group to almost half (48%). A fifth of women (20%) say that high calorie content is one of the three main barriers for women drinking beer. 17% of women feel that ‘being judged by others’ is one of the three biggest barriers to drinking beer. 32% of women would now drink beer at home with friends, compared to just 3% of women in another survey about women’s drinking habits and their relationship with beer in 2009 (Molson Coors’ 2009 Bittersweet Survey). Taste is the great divide: Of the women who drink
beer 56% do so because they like the taste; conversely, of the women who never drink beer 83% do so because they don’t like the taste. Comparing their statistics to those of Molson Coors’ 2009 research, it appears that female attitudes, perceptions and beliefs about beer have not changed much beyond a stronger trend to drinking beer at home. The report, say the authors, begs the question: why is the beer industry not tapping into this female market with an image overhaul? Beer Sommelier and Dea Latis Director Annabel Smith said: “We know that the beer category has seen massive progress in the last decade – you only
Annabel Smith
need to look at the wide variety of styles and flavours which weren’t available widely in the UK ten years ago. Yet it appears the female consumer either hasn’t come on the same journey, or the beer industry just isn’t addressing their female audience adequately. Overtly masculine advertising and promotion of beer has been largely absent from media channels for a number of years but there is a lot of history to unravel. Women still perceive beer branding is targeted at men.” Co-author of the report, Lisa Harlow added: “Our research has shown many misconceptions which women still hold about beer, such as calorific content, self-image and pre-conceptions about taste. It was disheartening in our supposedly enlightened times that so many of our female respondents cited ‘being judged by others’ as a reason for not drinking beer. Perhaps we need some high-profile celebrity advocates to show women that it is acceptable to drink beer?” Beer writer, Sommelier & Certified Cicerone,
Lisa Harlow
Melissa Cole said of the report: “An important piece of research that’s based on intelligent and insightful questions to unearth the simple ways the beer industry has managed to disenfranchise women from their once-loved drink over the last 70 years or so. “It highlights everything from societal pressures to inappropriate serves to ingrained misogyny and more as just some of the issues and it challenges the brewing industry to do something about it. “But it’s not just criticism, it’s got rational advice on how the new, and old, guard of brewing can make beer relevant to 51% of the population again; but it’s also only just the start and I hope more long-overdue funding is provided to help address this issue.” Jane Peyton, Beer Sommelier, writer, and founder of the School of Booze said: “The stats are fascinating and so insightful. I learned a lot about attitudes. This report should be read by everyone who makes and sells beer.” The report concludes with a ‘Beer Drinking Women’s Manifesto’ which urges women who drink
beer to become advocates, encouraging sampling, asking for different volumes and glassware and dispelling myths about calories and acceptability.
About the survey: The Dea Latis survey was conducted using an online interview administered to members of the YouGov Plc UK panel of 800,000+ individuals who have agreed to take part in surveys. The total sample size was 2026 adults of which 1094 were female. The figures have been weighted and are representative of all GB adults (aged 18+). For more information contact : Lisa Harlow on 07917 757860 or email lisa@lisaharlow.co.uk Annabel Smith on 07920 058500 or email annabel@beerbelle.co.uk
CLUB MIRROR 21
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LOCATION REPORT
On tour with BT Sport Club Mirror recently undertook a mini tour of several clubs in West and Central London alongside BT Sport, starting in the leafy suburbs of Roehampton and ending in the bustling centre of Theatreland. The aim? To illustrate the diversity of the Members’ Club sector. The Roehampton Club Roehampton Lane, London, SW15 5LR Set on a 100-acre site in Roehampton, West London, this historic club was founded in 1901. Boasting magnificent sporting and leisure facilities, including an 18-hole golf course, 28 tennis courts, five squash courts (including a doubles court), indoor and outdoor swimming pools, gym, fitness studio and beauty clinic, the club has a family-friendly ethos and provide a huge range of activities and services for its 5,000 members. The club, which was our ‘Sports Club of the Year’ in 2017, has just completed a £4 million project which saw the 20-metre outdoor pool upgraded to allow swimming all year round as well as a state-of-the-art redesign of the health club and studios. As you’d expect, there is also a thriving social dimension to the club focused around the Club Cafe, Members Bar and Juice Bar. Richmond Football Club The Athletic Ground, Richmond, TW9 2SF
The second oldest rugby club in England, Richmond Football Club was founded in 1861, and was one of the eight founder clubs of the Rugby Football Union
in 1871. Its men’s 1st XV compete in the Greene King IPA Championship, the second tier of rugby in England, while the women’s 1st XV play in the Tyrell’s Premier 15, the women’s top-flight league. But it is not just about the elite level competition at the club and it prides itself on offering top rugby coaching for all levels, ages and genders. It currently runs five senior men’s XVS, one Students/U21 XV, one Colts XV, one Veterans XV, three Women’s XVs and Youth and Mini rugby for around 600 boys and girls each weekend. Off the field, the club has a full social programme designed to activate support from the local community. The Union Jack Club Sandell Street, Lambeth, London, SE1 8UJ Just a stone’s throw away from the bustle of Waterloo Station in the middle of London, the Union Jack Club is a real oasis of calm and relaxation for its members. It is also one of the world’s biggest members’ clubs, both in terms of physical space and membership. All serving Non-Commissioned
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walls of this basement club. It is a favoured destination for actors seeking a late-night drink (the bar is open until 2.30am Monday-Saturday and 1.30am on Sundays) following stage appearances and many household names are regulars at the bar. Membership is £100 a year for Equity, BECTU and MU members, students and those working in the creative industries and there are many benefits to joining up, including the chance to get work done in the club’s ‘Creative Hub’ during office hours, Monday to Friday, with free coffee and broadcast quality wi-fi available. In addition, members have access to events held at the club, including cabaret, comedy and open mic nights. The club has also earned rave reviews for its evening menu options provided by renowned Head Chef Robert Kusy.
Members of Her Majesty’s Armed Forces automatically becoming members of the club while veteran Forces members who served two years or more below commissioned rank can also become a member for £20 a year. The club has over 263 rooms for accommodation (including apartments which can sleep up to six people), a restaurant, bar (serving Union Jack Ale, a cask ale exclusively brewed for the club), coffee shop, games room, library and several function rooms. The original club was officially opened in 1907 by King Edward VII but was rebuilt in the 1970s with the club’s Patron-in-Chief, Queen Elizabeth II, cutting the ribbon on the vast new club premises in 1976.
efits through its ‘Virtual Club’ including discounts to entertainment venues in the areas around the BBC’s key hubs throughout the UK. The Phoenix Artist Club 1 Phoenix Street, London, WC2H 8BU Situated beneath the Phoenix Theatre in London’s West End, the Phoenix Arts Club – Club Mirror’s 2017 King of Clubs – is steeped in the lore of ‘theatre land’ with posters of past productions covering the
The BBC Club Wogan House, Great Portland Street, London, W1A 1AA At the heart of the BBC radio and television operation in London’s West End, the BBC Club has gone through many changes in recent years but continues to offer a huge amount to its members. Despite the fact that BBC staff numbers have shrunk overall, the membership of the club continues to rise with the club actively looking to offer incentives for BBC employees on short contracts to join. The club offers high-quality, good value dining options which change daily for its members as well as a place to socialise and have a drink after work. The club stages regular social events, including live music, comedy, sailing, flying lessons and also offers a number of membership ben-
CLUB MIRROR 25
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The top performer in the top 20 cask ales *
*Based on volume percentage growth, CGA OPMS Data 04 Novâ&#x20AC;&#x2122; 17
Consistent growth in volume
rate of sale and permanency
Sold OVER
14 million pints in the past year
ASSOCIATION NEWS – CIU AGM
The155th Annual Meeting The 155th Annual Meeting of the Club and Institute Union (CIU) took place in Blackpool on 14 April. Following is a snapshot of the event, chaired by Union President George Dawson CMD.
T
he 155th Annual Meeting of the Union, held in The Globe Theatre, Blackpool, began with GEORGE DAWSON CMD, THE PRESIDENT of the Union, asking the assembled delegates to observe a minute’s silence in remembrance of those club members who had passed away in the past 12 months. After the silence, he announced that the keynote speaker would not be attending the meeting due to illness. The President then asked delegates to agree the minutes of the 2017 Council Meeting as per the May 2017 edition of Club Journal. This was followed by a Civic Welcome from THE WORSHIPFUL THE DEPUTY MAYOR OF BLACKPOOL, COUNCILLOR GARY COLEMAN. Following this address, the National Executive Member for Wales and Monmouthshire District, KEN ROBERTS CMD, Chairman of the Standing Orders Committee, introduced the other members of the Committee: Vice-Chairman Geoff Whewell of West Midlands Branch; John Batchelor of Derbyshire Branch; Bob Russell CMD of Wessex Branch; Geoff Fisher of Warwickshire Branch; Colin Gillatt CMD of Wakefield Branch; Alan Goodwin of West Midlands Branch and John
Wood CMD of Wessex Branch. The function of the Standing Orders Committee was explained to delegates. THE PRESIDENT’S ADDRESS: “Good morning delegates, and welcome to the 155th conference. I would like to thank you for returning me as President for the fifth term. “I get the feeling that things have improved regarding clubs in dire trouble. The number of clubs lost to the Union is the smallest number for a considerable number of years and is, in fact, returning to pre-smoking ban levels. The Union now needs to start recruiting instead of contracting. “We must start recruiting, and our procedures at Head Office have been updated to help facilitate this. We may need to do more, and we’ve been discussing that this week. We also need to sell ourselves and show that we can offer help and assistance to other clubs as we do now to our member clubs. “I would just like to take this moment to acknowledge that some members would like to see financial help for clubs. This has been discussed, and we asked the West Midlands Branch to investigate this. I would personally like to see us do some-
thing similar to the Association of Conservative Clubs instead of lining the pockets of the the city. This complete change of Union policy needs to be fully investigated. If the NEC just throws money into no hope cases, we would quite rightly be criticised for not managing the assets of the Union prudently. “One area the Union is helping clubs is with the PRS and PPL licences. The special JMC tariffs were fought for in the past, and we are determined to make sure we do not lose them. “We won a significant battle at the copyright tribunal on 15th March, 1991, which has been adhered to ever since, which stated that there would be no change in legislation unless agreed by PRS, the CIU and CORCA Clubs. Some of you may have noticed a new combined licence called the Music Licence. I received it at my own club just last week. We are now talking to PRS through my own club’s case to make sure that they are adhering to the judgement of 1991 and protecting our JMC tariff. “By the looks of it, they are. Please let your Branch Secretary know if you have received the new assessment, so we may coordinate our action.” Mr Dawson then talked on the need to fight apathy across society and in the club movement.
The 155th Annual Meeting took place at the Globe Theatre in Blackpool on Saturday, April 14.
CLUB MIRROR 27
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ASSOCIATION NEWS – CIU AGM “How many of you know of long-standing secretaries of a club dying and, because of the apathy of the membership, either nobody is prepared to take over or, worse still, an inappropriate individual takes over and, in both cases, the club shuts down. “We are now, after much work by some of the NEC, launching a new education system more suited to the modern-day teaching methods. As I have said, this is not restricted to us alone, it is throughout society. “Maybe we need a radical change to our politics and representatives, maybe we need a change in the way we are governed to feel that our voice is being heard. “Unfortunately, the Brexit debacle just illustrates a complete disconnect our political classes have with the electorate and a large amount of people in this room. We will not give up on trying to educate them with our All-Party Parliamentary Group, and we’ll continue to fight for our clubs in the corridors of power. “My final point is to ask you to support the NEC to recruit clubs to the Union and share the benefits you have in being part of an umbrella organisation. Help us to recruit new clubs and bring back into the fold those who have left. “Thank you, ladies and gentlemen.” THE PRESIDENT then asked the Meeting to consider the Annual Report and invited delegates to come to the rostrum if they had any questions. DON HITCHIN of Heavy Woollen and West Yorkshire Branch then proposed the Annual Report. It was seconded by LEN POPPLE of Heavy Woollen Branch. The Annual Report was accepted on a show of hands. ANNUAL FINANCIAL STATEMENT Union Accountant STEVE CONNELL presented the Union’s Annual Financial Statement. HOWARD SHARPE of Thornhill Briggs Working Mens Club moved to accept the Financial Statement. DAN CAPEWELL of Pittshill Victory Club, seconded the Motion to accept the Financial Statement. The Financial Statement was accepted on a show of hands. THE PRESIDENT called on BRIAN HOWARTH of BH Accountancy, the Union’s statutory auditors, to make an address. Mr Howarth spoke about the Union’s Financial Statements over a period of time and argued that the Union’s dependence on the annual performance of the stock markets was inadvisable against a backdrop of uncertainty in the wider world. He said: “You can see therefore how your NEC are now urgently looking to protect themselves against events which they simply cannot influence. They have no power to prevent a potential second credit crunch, no power to influence the outcome of Brexit, no power to rein in Mr Trump, and so on. And yet all of these events and others like them indirectly affect the Union greatly through the stock markets. “I am sure that with the continued efforts of everybody in this room today, you could all assist in ensur-
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Union President George Dawson CMD.
ing the continued survival of the Union to the benefit of all.” THE MOTIONS MOTION 1 LES HEPWORTH CMD, NEC Member and Branch Secretary for Heavy Woollen and Huddersfield, proposed Motion 1 which referred to a club’s representative membership fee to be increased from a fee of 50p per member to 70p per member (Rule 10). The aim, he said, was to provide extra funding for clubs and to help clubs stay open. “As you know, your first port of call is always your local Branch, whether it be for information or for CIU goods or anything on that line. People in my Branch know I’m available 24 hours a day, 365 days a year,” he said. “So, please vote to increase your membership to 70p from 50p, as this will definitely keep your Branches going, and I vote yes to this amendment please. Thank you very much.” Union Accountant Steve Connell.
The Motion was then seconded by BOB RUSSELL CMD of Solent Social Club, NEC member for the Wessex and Western Counties Branches and President of Wessex Branch. Opposing the Motion, DAVID COLES, Secretary of Wickersley Social Club, South Yorkshire, said: “My own club pays around £700 already on this, and they’re asking us for another £300. It’s another nail in the coffin of clubs who are borderline. It’s not on.” Also opposing the motion was DES FLOOD of Weoley Castle Working Men’s Club, West Midlands Branch. Speaking in support of the Motion, DAN CAPEWELL of Pittshill Victory Club, West Midlands Branch, said: “If the Union needs an increase in income, it should come from the clubs, which is why my own club and myself fully support this motion.” The Motion failed to achieve the majority required. MOTION 2 Union Vice-President JOHN TOBIN proposed Motion 2, the reference to a minimum annual fee payable by clubs to the Union, to be increased from £75 per club to £100 per club (Rule 10). “We’re unique in this country, we’re unique in Europe, and I’d go as far as saying we’re unique as far as the world is concerned. So, I’m asking you to agree to this increase from £75 to £100,” he said. The Motion was seconded by BOB RUSSELL CMD of Solent Social Club, NEC member for the Wessex and Western Counties Branches and President of Wessex Branch. The Motion failed to achieve the required twothirds majority. MOTION 3 GEOFF WHEWELL, President of West Midlands Branch, proposed Motion 3, the reference to the cost of the Associate Card and Pass Card to be increased
NEC Member Les Hepworth CMD.
from £3.50 to £4.00 for each card (Rule 16).” The Motion was then seconded by JACK HAUGHEY, West Midlands Branch Secretary. Speaking against the Motion was ALLAN NISBET of Kenton & District Social ClubClub followed by BRENDA MCMAHON of Brafield on the Green Working Men's Club, Northampton, who said: “I think this is more the way forward in a year or two’s time, rather than raising the money now, and I think it would be far too expensive and I think you’d get a lot of people just not bothering to join. “Why do it when you can perhaps have friends in the area, go in as a guest or whatever? You’ve got all these other ways you can get into clubs without buying these Associate Cards.” The Motion failed to achieve the required twothirds majority. KENNETH D GREEN CMD, THE GENERAL SECRETARY’S ADDRESS “Good morning, ladies and gentlemen. I hope you all attended and enjoyed the trade show yesterday and gained a little information which will go some way to helping your club. “I wish to thank you all for attending today, as unity in numbers mean strength, and together we hope to stem the tide of club closures with the spirit of help and combined knowledge to leave a legacy for our successors in this great movement. “We have developed an intensive and hopefully informative education programme, which will go a long way to provide a platform or learning which will teach both new and experienced club men and women the basics of club management without it being too complicated. “We are all subject to the law of the land and this dictates the need to pay dues and demands to HMRC and other bodies. There are plenty of accountants out there – no offence, Brian – that do it for you, but of course this involves cost, sometimes at rather ridiculous amounts when it is still relatively an easy task for a layman to perform at minimal cost. “That said, the government seem hell bent on making things more difficult with their plans to introduce what is called ‘Making Tax Digital’. We have heard there may be exemptions from this for private members’ clubs, as this has already been postponed once, we will continue to lobby
Parliament to ensure all our clubs are exempt from the scheme in at least part, or all, of the legislation as, in our opinion, this will be another huge cost placed on clubs, which we would have to bear in an already costly area of our business. “Going back to education, when the new programme is available, which will be very shortly, I hope at least one person from every club in the Union will make the effort to attend at least one of the courses with a view to making our clubs the envy of the 16,000 clubs in this country.” Mr Green went onto discuss the merger of PRS and PPL with assurances to Conference that the CIU “will have representation at all levels once the merger has been implemented, and we will scrutinise all tariffs and plans for the future company”. He then went on to explain the importance of supporting local CIU Branches. "The Union is also suffering through closure of Branches due to various circumstances, not least running out of funds. The only way to prevent these losses becoming an everyday occurrence is to support your local Branch. Through your Branch Secretary and Executive Members, and trade with the Branch for your club’s requirements, we can help ourselves,” he said. “Most Branches offer the facility to trade with them for items such as bingo tickets, raffle tickets, etcetera, which are usually priced at a reasonable amount. Couple this with the expert advice you will get, and you’ll go some way to helping each other and keeping our Branch structure. “We have a structure second to none in our Union, and hopefully we will be able to keep this in the future.” An important function of the CIU was its arbitration service, went on Mr Green. “I feel I must once again remind all committees to consult the club’s rule book when dealing with its members. I, of course, refer to our valuable arbitration service which is in place to keep clubs and its members from the clutches of the legal profession
and their associated costs. “As the officer in charge of arbitrations, I feel it is my duty to point out the pitfalls of getting the initial disciplinary case incorrect. When a member feels he or she has been unjustly dealt with by their committee, they have a right – subject to your club’s rule book – to make a claim to arbitration. I bring this to your attention because when things go wrong, the Union usually is blamed, when in a lot of cases it is either because the club is not following procedure or not being fair and reasonable in their deliberations. “Please remember, the Union provides lectures on suspensions and expulsions with a view to your committee getting it right on all occasions, and not getting the feeling that the Union’s let you down, when an arbitration decision is made for the Appellant. An arbitration decision made correctly will stand in a court of law if challenged. “Thank you for listening and rest assured whichever way the decisions made earlier went, you can rely on the best advice from your Branch Secretary who should be the first port of call in the event of questions on law and administration in your clubs, and, as I have said before, if he does not know the answer, he knows a man or a woman who does know the answer, such is the design of our great organisation. Thank you.” THE PRESIDENT announced that the next Annual Meeting will be held on Saturday, April 13, 2019 and declared the 2018 Annual Meeting closed.
Club & Institute Union Established on 14 June, 1862, the Club & Institute Union (CIU) is a non-political union of over 1,600 clubs. For more information on the CIU and to find out what it can do for your club visit wmciu.org.uk t. 020 7226 0221 e. info@wmciu.org
Union General Secretary Kenneth D Green CMD.
CLUB MIRROR 29
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HOSPITALITY SOCIAL MEDIA AWARDS
Call for entries The second Hospitality Social Media Awards (HoSMA) is now launched. Is your club using social media to engage with members? Is social media making a real difference to club business? Then we want to hear from you.
S
ocial media is one of the biggest tools for clubs and the on-trade in all its guises and wherever the club or outlet happens to be. It allows outlets to reach out to members and consumers via an up-to-the minute – and extremely cost-effective – means of communication. Most importantly it’s proving one of the most effective weapons in drawing people out of their homes and into the hospitality arena. The Awards were launched to encourage and applaud this, with finalists across all areas of the hospitality industry, from football and golf clubs to tennis clubs, pubs, hotels and restaurants coming under one roof to share successes and learnings. “Every finalist and every winner of our first ever Social Media Awards remain impressive ambassadors for the use of social media,” said ACP MD Sean Ferris. “But there are many, many outlets that need more help. And we’re hoping that these continuing success stories will become part of that inspiring process.” Sports presenter John Inverdale hosts the inaugural Awards.
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Congratulations to the first ever Hospitality Social Media Awards winners.
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LOOKING FOR INSPIRATION? These clubs proved their worth in the inaugural Hospitality Social Media Awards:
1. GOLF CLUBS OF THE YEAR Farleigh Golf Club Golf at Goodwood 2. FOOTBALL CLUB OF THE YEAR Stafford Rangers FC
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3. COMMUNITY CLUBS OF THE YEAR Kings Heath Cricket & Sports Club Phoenix Artist Club 4. RUGBY CLUB OF THE YEAR Bedford Blues Rugby Club 5. COMMUNITY FOOTBALL CLUB Cardiff City FC
To enter just email your contact details to info@clubmirror.com CLUB MIRROR 31
LIVE SPORTING FIXTURES FROM
The best of Wednesday, June 13, 10am – Sky Sports Cricket HD
International Cricket: England v Australia - 1st ODI After being humbled in the Ashes Test series Down Under earlier this year, England get another chance to have a crack at the Aussies, this time in a one-day international series on home soil.
Monday, June 18, 7pm – BBC
World Cup 2018: Tunisia v England England get their World Cup 2018 campaign underway with their Group G clash against Tunisia. England’s opponents have a single victory to their name in the World Cup finals, having recorded an unlikely 3-0 win over Mexico during the 1978 tournament.
Sports4Bars.com looks ahead to the sporting highlights of June as the 2018 World Cup kicks off in Russia. Saturday June 9 5pm Sky Sports HD
Thursday June 14 4pm Sky Sports
International Rugby Union: South Africa v England - 1st Test
Golf: US Open
With several front-rank players absent from the squad, this will be an opportunity for some up-andcoming players to perform and put themselves on the radar for the next World Cup.
The Shinnecock Hills Club in New York hosts the 119th edition of the US Open. Last year saw Brooks Koepka win the event by four strokes as he beat Brian Harman and Hideki Matsuyama in the final round.
Sunday June 10 7.10pm Sky Sports F1 HD
Friday June 15 7pm BBC
F1: Canadian Grand Prix
World Cup: Portugal v Spain
Last year’s race was won by Lewis Hamilton of Mercedes with teammate Valtteri Bottas finishing second and Daniel Ricciardo of Red Bull Racing taking the third spot on the podium.
This tie in Sochi will effectively decide which of these European superpowers will win Group B. Following a sensational season for Real Madrid, expect Cristiano Ronaldo to have a major impact.
Wednesday June 13 10am Sky Sports Cricket HD
Saturday June 16 10am Sky Sports Cricket HD
International Cricket: England v Australia - 1st ODI
International Cricket: England v Australia - 2nd ODI
Australian cricket has been in turmoil during the past six months following the revelations of balltampering by the team and they will be eager to put that behind them and concentrate on this five-match ODI series which gets underway at the Kia Oval.
England play the second one-day international against Australia. The venue for this clash is Sophia Gardens in Cardiff. Saturday June 16 11am BBC
World Cup: France v Australia
Sunday, June 24, 3.10pm – Sky Sports F1 HD
F1: French Grand Prix This is the first French Grand Prix for a decade as the drivers take to Le Castellet circuit on the outskirts of Marseille. This track staged its first F1 race back in 1971 – the event won by Jackie Stewart – but prior to this event has been modified significantly to ensure a stern challenge for the drivers and provide a spectacle for the fans.
Thursday June 14 4pm ITV
World Cup: Russia v Saudi Arabia Russia hosts the FIFA World Cup for the first time in history and the host nation get their campaign underway with a Pool A tie against Saudi Arabia at the Luzhniki Stadium in Moscow.
France have been tipped by many pundits to be genuine contenders for the World Cup having finished as runners-up in the European Championship two year ago. Certainly, in skipper Hugo Lloris, they have an inspirational leader and highly talented goalkeeper. The Spurs man has been in great form during the Premier League season.
For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com 34 CLUB MIRROR
June’s live sport ALSO COMING UP...
The 2018 FIFA World Cup, starts Thursday, June 14, 4pm, ITV
Friday June 15 1pm BBC
World Cup: Egypt v Uruguay Sunday June 17 4pm BBC
World Cup: Germany v Mexico Tuesday June 19 10am Sky Sports Cricket HD
International Cricket: England v Australia - 3rd ODI Tuesday June 19 7pm BBC Monday June 18 7pm BBC
Sunday June 24 1pm BBC
Thursday June 28 7pm ITV
World Cup: Tunisia v England
World Cup: England v Panama
World Cup: England v Belgium
England had a near-flawless qualifying campaign but now must translate that form into an effective World Cup campaign, something which they have failed to do since 1990. Tunisia have beaten Costa Rica, Iran, Guinea and the Democratic Republic of Congo during the past 18 months and will not be taken lightly by Gareth Southgate’s men.
This is Panama’s first outing in the World Cup Finals with the team clinching qualification following a creditable 2-1 win over Costa Rica in October 2017. They also managed a 1-1 draw in a friendly against Wales last year so should not be underestimated.
England face their crunch game in Group G as they take on Belgium in Kaliningrad. Both sides will know each other well with a number of Belgian internationals currently plying their trade in the Premier League, not least Manchester City’s Kevin de Bruyne, one of the most effective midfielders in the English game.
Tuesday June 19 2pm ITV
F1: French Grand Prix
Sunday June 24 3.10pm Sky Sports F1 HD Formula 1 makes a return to France following a decade-long absence.
Horse Racing: Royal Ascot - Day 1 The spectators will be dressed to the nines as this great annual sporting occasion gets underway. There are three Group 1 races taking place on the opening day: the Queen Anne Stakes over one mile; the King’s Stand Stakes over five furlongs and the St James’s Palace Stakes run over the venue’s ‘Old Mile’ course.
Wednesday June 27 5pm Sky Sports Cricket HD
International Twenty20 Cricket: England v Australia This should be a thumping contest under the floodlights at Edgbaston. England have a 100 per cent record in the Twenty20 format of the game at this venue.
Saturday June 30 3pm BBC/ITV
World Cup: Russia v Egypt Wednesday June 20 1pm BBC
World Cup: Portugal v Morocco Wednesday June 20 2pm ITV
Horse Racing: Royal Ascot Day 2 Thursday June 21 10am Sky Sports Cricket HD
International Cricket: England v Australia - 4th ODI
World Cup: Round of 16 The knockout stages get underway in Sochi with the winners of Group A taking on the runners-up of Group B.
Sunday June 24 10am Sky Sports Cricket HD
International Cricket: England v Australia - 5th ODI
Saturday June 30 7pm BBC/ITV
World Cup: Round of 16 The winners of Group C face the runners-up of Group D.
www.Sports4Bars.com
For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com CLUB MIRROR 35
HQ BUILDING THE BUSINESS
HQ BUILDING THE BUSINESS
This month: With the announcement that J D Wetherspoon has shut down its Facebook, Twitter and Instagram pages for head office and its 904 pubs, how can clubs be sure that they’re using social media to its best effect? Also: Why low-calorie beers are on the up, and legal advice from our Legal Eagle. Plus: Just how good are your negotiation skills? Time to brush them up. Alternatively, why not let HQ Building the Business do all the work for you in our free service for clubs. Read on...
The art of negotiation F
rom discussing terms of an employee’s contract to securing the best deals from suppliers, the ability to seal the deal and – ideally – keep everyone happy is essential. So just how do you get what you bargained for? Managers and stewards with good negotiating skills are more likely to get good results and have employees who understand what’s expected of them. Negotiation means developing an ability to resolve disputes and conflicts. It also requires a willingness to work with other people to reach solutions that everyone can live with. In situations where a whole team/committee is negotiating, each individual should have their own role. Knowing who’s doing what and when, is fundamental to the overall negotiation process. Here are 10 steps to becoming a skilled negotiator: 1. START WITH THE END IN MIND Realise what you want the outcome to be and know how far you can – and are willing to – go. 2. SHOW RESPECT Listen and learn about the other person’s point of view. Think about whether you can both attain the outcomes you desire and be prepared to meet in the middle.
3. SELF-BELIEF If you believe you can achieve what you want, you are more likely to be successful. Presenting in a relaxed, confident way will help you to reach your goal. Speak clearly and concisely. Avoid appearing desperate, stressed, irritated or angry at all costs.
pared to adapt if it means you both achieve your desired outcomes. Collaboration doesn’t mean giving up or giving in.
4. DEVELOP RAPPORT People like people who are like themselves. Take some time to warm up your negotiating partner and find areas of common ground. Remember your goal is to create and preserve a relationship.
9. CLOSING SKILLS At the end of the meeting, be clear about what you have asked and what you have agreed upon. Confirm in writing afterwards if appropriate.
5. USE INFLUENCING SKILLS Learn as much as you can about your negotiating partner so that you will be better equipped to influence him. Listen to the language he uses and then use it too. Find out what is important to him– does he focus on what he wants or what he doesn’t want? Does he seek approval from someone else? 6. USE SALES SKILLS Ask questions and present the benefits of your argument. Find out if he/she agrees and then handle any objections. Remember to think about the benefits for both parties. 7. BE FLEXIBLE Explore all possible solutions and outcomes. Be pre-
8. BE FOCUSED, FIRM AND DETERMINED Restate your case with confidence.
10. DO IT If you have agreed to do something, make sure you have a plan for carrying it out and make sure it happens. Being reliable and trustworthy will make things easier when you next come to negotiate with the person. NEGOTIATION IS MOST SUCCESSFUL WHEN BOTH PARTIES: • Recognise the value of a relationship and want to continue it. • Participate actively in the process. • Show consideration and acceptance of each other’s perspectives, values, beliefs and goals. • Separate personality from the issue involved. • Work together to develop a solution everyone can accept.
Low-caloriebeerafocus T
he move towards healthier lifestyles is seeing beer manufacturers coming up with lowcalorie options, according to data and analytics company GlobalData. In 2017 Bud Light re-entered the UK market, 16 years after the US brand’s previous launch. As well as having 27 calories per 100ml, Bud Light has a lower ABV than standard Budweiser (3.5%). Back in 2016, UK-based Skinny Brands unveiled Skinny Lager, a low-calorie beer made using a special brew-
36 CLUB MIRROR
ing process that removes residual sugars from the drink. At a low alcohol 4% ABV, it also has a low carbohydrate content of just 2.97g per 330ml. Aleksandrina Yotova, Consumer Analyst at GlobalData, says: “Some consumers perceive low alcohol beer as lacking taste and quality. This attitude leads to innovation in the sector, in terms of reducing calories without lowering alcohol content.” According to Yotova: “This highlights millennials
as the consumer groups on the lookout for certified vegan products. The same age group is also more likely to opt for gluten-free products. In the UK, 8% of consumers aged between 18 and 34 associate ‘gluten-free’ with ‘healthy’, according to our 2017 Q4 survey. This compares to a lower ratio of 5% when looking across all age groups in the UK. Lowcalorie, vegan and gluten-free, rather than low alcohol content, are therefore set to be the winning attributes for beer targeting young adults.”
Five secrets behind social media success Social Media is a valuable weapon in the club armoury, and there are a multitude of case studies which prove its value, building brick by brick as perennial favourite LEGO proves. Lars Silberbauer, Global Senior Director of the LEGO Group, explains.
O
ver the past six years, the LEGO Group’s social media and YouTube presence has grown from being nearly non-existent, to a fun and engaging experience present on all relevant social platforms, connecting with millions of consumers every day. Here are five key things I’ve learned from the journey that we’ve been on as a team and as a company. 1. Deliver an Experience every day, sell a product once month Connecting with fans on social platforms isn’t about the ‘hard sell’. It’s very important to understand that even though we often refer to them as ‘channels’, they are still platforms for engagement and creation. Any company that fails to understand this, will struggle to leverage the full potential of digital media. Ensuring you’re aligned with digital consumer behaviour, means focusing on creating a relevant and meaningful experience. The success criteria for us has been to ensure that consumers repeatedly have a positive experience with our brand – and not just to sell products. Any attempt to push a ‘hard sell’ will create brand detractors, and the long-term trade-offs will be far bigger than the short-term gains. 2. Don’t craft a message, build a stage In traditional marketing and communication, the focus is on creating and delivering ‘One Message’. In my experience this doesn’t work for social platforms. Most people don’t really care about a branded message unless it is extremely relevant to them. As it is so easy to skip to the next piece of content, whether branded or user generated, or to an engaging and relevant conversation, it is critical to acknowledge that all social platforms must have the experience centred on its users. Long gone are the days where branded websites and portals were the only entry point to the digital sphere and engagement. Nowadays the picture is more diverse and fragmented, and users are increasingly taking over – making themselves the centre-point in their own digital universe. This means consumer engagement is more about providing a stage or a prop that users, influencers and creators can use to create their own
communication, and add positively to their own identity. 3. Focus on doing the Right things, instead of the Usual things The Marketing and Communication industry was originally built on Radio and TV advertising. It’s still (mostly) structured in a way that separates Creative, Media and Business Strategy. A lot of processes, disciplines and even the way that our marketing vocabulary has been developed is based on legacy perceptions of user behaviour. Our experience is that it’s always critical to question yourself. You need to ask questions like; ‘are you doing the usual things’, such as following existing ways of working, processes and ways of thinking, just because they have been institutionalised. Or; ‘are you doing the right things’, meaning that you are working in a way that’s aligned with how consumers use digital media and the way that the platform development is going. Naturally, being mindful that it is aligned with company values. We are all creatures of habit and the moment we get lazy, is the moment when we stop being relevant and up to speed. 4. Embrace diversity Becoming successful on digital platforms globally means embracing diversity. No one can understand
all the existing cultural nuances, cues, language, history and trends. And it’s not just a matter of gender diversity in teams. If your entire team has the same background, grew up in the same place, graduated from the same business school, then you will still run the risk of being blindsided by the lack of cultural and professional diversity. In the LEGO Group we actively embrace diversity and believe it is one of the keys to our future success. 5. Don’t just invest your money, invest yourself A final learning is that success on digital platforms doesn’t just come with a financial investment and commitment. You cannot buy authenticity and you cannot buy the ability to create meaningful relationships between brands and consumers. Across the entire LEGO Group, as well as in the social media team, it requires people that are hugely committed to the brand, and lots of team-work to fulfil the expectations from kids, families and fans of the LEGO brand. To round up, it’s been a journey that has taken a lot of personal commitment and investment from the whole team. Every time we experience success in inspiring more people to bring their imagination to life through LEGO bricks, we know the challenging work is worthwhile. • Lars can be contacted via larssilberbauer.com
CLUB MIRROR 37
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HQ BUILDING THE BUSINESS
Legal eagle HQ BUILDING THE BUSINESS
The TEN’s trap Venues which operate with the benefit of a premises licence are allowed to provide facilities for gambling consisting of gaming machines and equal chance gaming (such as bingo and poker) provided that they comply with certain conditions. The venue (which is not a vehicle) must have a premises licence which authorises the sale of alcohol for consumption on the premises and alcohol must be capable of being served direct to customers over a bar without a restriction which limits the sale of alcohol to persons having food. In addition, facilities for gambling can only be provided at times when alcohol may be sold or supplied under the authority of the premises licence. If a venue is operating under the authority of a Temporary Event Notice, rather than the premises licence, there is no authority to provide any facilities A non-commercial race night is an event where participants stake money on the outcome of live, recorded or virtual races.
38 CLUB MIRROR
This month Club Mirror’s Legal Eagle offers advice on how clubs can avoid the TEN’s trap when it comes to gaming. Plus: How confident are you that you understand the legalities surrounding race nights? Finally, a brief update on the joint venture between PRS and PPL.
for gambling. During such times, any gaming machine should therefore be switched off or otherwise made unavailable for use in order to avoid committing an offence. A day at the races Race nights are a popular way of raising money for good causes but in order to be lawful they must be provided in accordance with certain rules. A non-commercial race night is an event where participants stake money on the outcome of live, recorded or virtual races. Apart from reasonable costs, the money raised from the event: • Must not be used for private gain • Must all be given to a good cause (this will include
any entrance fees, sponsorship, the difference between stakes placed and pay-outs made). Reasonable costs can include any costs reasonably incurred, for example in relation to providing any prizes or for betting slips. If third parties are selling goods or services at the event (for example, the sale of refreshments) this does not count towards the money raised from the event and can be retained by the third party. The selection of a horse by someone taking part in the race night is totally dependent on chance, and no odds or form are available to assist selection. Such events often involve the use of archive films of horseracing without revealing the details of each race. There are three main types of race night which can be provided for charitable purposes without the
PRS and PPL have formed one company, TheMusicLicence, which will issue a single joint music licence.
need for a licensed betting operator to be involved. 1. Incidental lottery The lottery is provided as an incidental activity during an event. The lottery cannot be the main attraction at the event. It is essential that the lottery is promoted for a charity or other good cause and not for private gain. There is no limit on the amount that people may be charged to take part in an incidental lottery, but no more than £500 can be deducted from the proceeds of the lottery to pay for prizes. There is no such restriction on the maximum value of donated prizes. Prizes may be cash or non-monetary. The expense of organising the lottery may be deducted from the proceeds subject to a limit of £100. Tickets for the lottery must only be sold at the event and while it is taking place but the results can be announced during or after the event. There can be no rollover of prizes from one event to another. An example of a race night which operates as an incidental lottery occurs when a horse is picked at random for each paying customer who is then awarded a prize if the horse wins the race. 2. Non-commercial prize gaming People taking part must be told which good cause will benefit from the proceeds of the event. The prizes must be advertised in advance and must not depend on the number of people playing or the amount paid for or raised by the event. In this case, the winners will come from those who have paid to take part or been allocated or selected a horse and will be determined by the outcome of the race. Each winner will then be awarded the prize that had been advertised before the event.
3. Non-commercial equal chance gaming Gaming is equal chance if the opportunity of winning is the same for everyone taking part and they are not playing against a third party known as the “house” or “bank”. People taking part must be told which good cause will benefit from the proceeds of the event. Anyone taking part in this type of gaming must not be charged more than £8 per day (this includes entrance or participation fees, betting stakes and any other payments in relation to the gaming). In respect of a single event the total amount or value of prizes for all the races must not exceed £600. Where all of the people taking part have previously been involved in a series of events, the total amount or value of prizes at the final event is increased to £900. At this type of event, each person taking part will pay for a randomly selected horse in each race and the person with the winning horse will receive a prize determined by reference to the total amount of the stakes placed on the race. PPL and PRS joint venture Earlier this year, PPL and PRS for Music combined to create one single company PPL PRS Ltd to administer the licensing of music used in public. PPL represents record companies and performers and PRS for Music represents songwriters, composers and music publishers (for both recorded music and live performance). Previously the two companies collected royalties on behalf of their members for the use of copyrightprotected music by businesses and other organisations in venues which include clubs, pubs, restaurants, hairdressers, hotels and fitness centres. This required the businesses and other organisations to obtain two separate licences. The two organisations combined to form one
company which will issue a single joint music licence. TheMusicLicence allows businesses or other organisations to play music for customers or employees through the radio, television or other devices and live performances. There will now only be one invoice but the fees will continue to be levied according to tariffs set by the two organisations.
CONTACT DETAILS Fraser Brown Solicitors 84 Friar Lane, Nottingham NG1 6ED e. dlucas@fraserbrown.com t. 0115 959 7139 mob. 07973 899398
CLUB MIRROR 39
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Welcome to HQ Building the Business F
rom utilities and energy savings to procurement and financial services, HQ Building the Business works with your club as a surrogate head office, helping you to boost club business. And by working with carefully selected club-supporting partners and suppliers, HQ Building the Business will save you valuable time and resources in the quest to save your club money, freeing up you and your committee to run an even more efficient club. You’re just three steps away from saving money.
Step 1 Free no-obligation audit – just call us or email us.
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Frequently Asked Questions Q. How does it work? A: It starts with a free and confidential audit of your club in those areas where you would like to find savings and efficiencies. This could be anything from utilities to phone bills and from food to club equipment. Q. What are the costs? A. There are no costs. HQ is free to join. Q. What are my obligations? A. There are no obligations for you or your club and no contracts. All we ask is that when we work with you, you are open about your current supplier situation.
suppliers we need to prove the value of a club to their business, but if we can help we will. Q. What are your club credentials? A. We’ve been working in the club sector for over 30 years in various roles. The launch of HQ Building the Business is the culmination of many years working with clubs and suppliers, from brewers and telecoms suppliers, to energy and water companies. Q. Do I need a face to face meeting? A. Not necessarily. A lot of the ground work can be done over the phone/email. Q. What should I do if I want to get in touch? A. Just email enquiries@hqbusiness.com or call 01753 272022.
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Step 3 Your club starts saving money. This is what we call a win win! So get in touch now and help us help you to make 2018 an even better year for your club and your members. You can call on 01753 272022 or email enquiries@hqbuildingthebusiness.com.
Ryan Bezuidenhout, General Manager of Aviva Premiership Rugby contender, Worcester Warriors “My role is very much to ensure that the support mechanisms of an efficient stadium and business are in place. I’ve worked with David and his team to assist in delivering savings across the business at Worcester Warriors and I am delighted to recommend the team on a professional as well as personal level. Energy has been one of the biggest projects, and this procurement is delivering significant short and long term savings. There are plenty of people out there who claim they can do this; this team can. A large part of my role is about getting things done efficiently and effectively, hence why I value the straight talking, efficient and short sharp presentation of results. No fuss, no salesmanship, just a host of opportunities followed up by appropriate and helpful assistance to deliver the chosen projects; make the most of them.” • www.warriors.co.uk
42 CLUB MIRROR
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CLUB ASSOCIATIONS
Associations, affiliations and organisations Club Mirror is in its 50th year of publication. Over the decades our teams have worked with many club associations and we know exactly how important they are to the continued success of Clubland. This section highlights just some of our club-focused colleagues. Together we are a force to be reckoned with. We salute you all. CONTENTS 47 Alliance of British Clubs 47 The Association of Conservative Clubs 48 The Association of London Clubs 48 The BII 49 Club & Institute Union 50 Club Managers Association of Europe 51 Coal Industry Social Welfare Organisation 51 England and Wales Cricket Board 51 Golf Club Managersâ&#x20AC;&#x2122; Association 52 National Union of Labour & Socialist Clubs 52 National Union of Liberal Clubs 52 Northern Ireland Federation of Clubs 53 Royal Air Forces Association 53 Royal British Legion 53 The Royal Naval Association 54 Sport & Recreation Alliance 54 Sport England 54 UKHospitality 57 A-Z of club associations
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lubs continue to play a unique part in the fabric of British society, providing a safe and convivial environment in which to socialise. They are all about building memberships, building communities and building for the future. So now is the time to shout about clubs. Together we can build the profile of clubs still further, and help drive even more people through club doors. Associations form an invaluable part in this, offering support and advice on everything from membership to legislation. The plethora of associations represented at the 2017 Club Awards exemplified how these associations continue to support their member clubs, and we encourage all clubs across the UK to tap into the resources and expertise on offer. On the following pages we catch up with important club associations, examining their role in the club sector and highlighting their activities undertaken on behalf of their members.
Members vote at the 2018 CIU Annual Meeting.
CLUB MIRROR 45
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CLUB ASSOCIATIONS
Alliance of British Clubs
David Taylor, ABC Secretary
CONTACT DETAILS David Taylor, Secretary Alliance of British Clubs t. 01484 654414 m. 07936 196746 e. info@abclubs.org.uk ww.abclubs.org.uk
The Alliance of British Clubs (ABC) was founded in 1980. The concept was to create an organisation to protect the interests of registered clubs together with other individual clubs and collective Associations whose aims and objectives were the same or similar to those of the Alliance. Our Constitution states that the objects of the Alliance shall be to promote and encourage the development of voluntary clubs’ associations, groups and organisations established for the benefit of its members. The Alliance is also a member of CORCA (Committee of Registered Clubs Association), and it is through CORCA that we are able to meet with other Club Associations whose names you see on these pages in Club Mirror to exchange views and opinions. We also take an active role in the All Party Parliamentary Group (APPG) Non-Profit Making Members’ Clubs through which we and other Associations seek to have an input on parliamentary issues with central Government. The ABC is completely independent and has no affiliation or allegiance to any particular political party.
The ABC is a non-profit-making organisation as are the majority of its member clubs. Our Member Services include help and advice on legal issues, club insurance, property rating and valuation as well as gaming issues. We produce a twice-yearly publication called the ABC Bulletin which aims to keep our member clubs up-to-date with new legislation together with all issues relevant to clubs. This flow of information is absolutely necessary. For example, at a meeting just the other week, I was surprised to hear that a number of clubs were not aware that they may qualify for rate relief. Charities and community amateur sports clubs can apply for charitable rate relief of up to 80% if a property is used for charitable purposes. If you’re not eligible for charitable rate relief then you may still be able to get relief if you’re a non-profit or voluntary organisation. The main point to remember is that a club has to apply for rate relief; it is not automatically granted but is discretionary. Contact your council to find out more; you have nothing to lose but possibly a lot to gain.
The Association of Conservative Clubs
Philip Smith, ACC Chief Executive Lord Smith of Hindhead CBE
CONTACT DETAILS Lord Smith of Hindhead CBE, ACC Chief Executive and Chairman of CORCA Association of Conservative Clubs Ltd, 24 Old Queen Street, London, SW1H 9HP t. 020 7222 0843 f. 020 7222 1622 www.toryclubs.co.uk
The Association of Conservative Clubs (ACC) was formed in 1894 with the aim of widening the political involvement and engagement of people with the Conservative Party. The ACC is the second largest club organisation in the UK. ACC affiliated clubs may operate under the names of Conservative, Unionist, Constitutional, Salisbury or Beaconsfield. The main assistance offered to ACC Clubs is free legal advice on all matters relating to the management and administration of clubs. This covers everything from licensing and gaming to employment and finance. The ACC provides clubs with up to date information on new legislation and looks after the interests of clubs generally, lobbying Government on matters affecting clubs, and monitoring the activities of companies and businesses which trade within the club sector. We also negotiate national deals for various services and products which are advertised through our monthly magazine, and we administer the ‘IA Ticket Scheme’ which permits
members of ACC Clubs to access other ACC Clubs. The ACC provides loans and financial assistance to clubs and a free Trusteeship service to Unincorporated Clubs. We currently have circa £9 million on loan to our Member Clubs and we also own a significant number of club properties, which are rented back to clubs at preferable rates. The ACC is committed to helping all clubs thrive. We believe that clubs are an integral part of their local communities, as is evidenced by the large amount of fundraising activity which is undertaken by clubs of every description, and are at their best when they are actively involved with local groups, organisations and teams. As part of our commitment to the National Club Movement the ACC takes an active role in CORCA (Committee of Registered Club Associations). I am also the Joint Chairman of the All Party Parliamentary Clubs Group and a Vice Chairman of the All Party Parliamentary Beer Group.
For a condensed A-Z of key club associations see page 57. CLUB MIRROR 47
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CLUB ASSOCIATIONS
Association of London Clubs The Association of London Clubs (ALC) represents the interests of more than 54 member clubs. It’s membership brings together clubs of differing types and sizes. As last year, the principal objectives of The Association of London Clubs remain to provide a forum for the discussion of matters of common interest to member clubs. These range from changes in legislation and regulation to benchmarking, practical training and development of operational teams, business briefings and more. Members include the three oldest Gentlemen’s
Clubs, White’s, (founded in 1693), Boodle’s, (founded in 1762) and Brooks’s (founded in 1764), along with the likes of The Royal Thames Yacht Club, the world’s oldest continuously operating yacht club (founded in 1775). Relative youngsters include The Flyfishers’ Club (1884), The Caledonian Club (1891), The Royal Automobile Club (1897), The Roehampton Club (1901), The Union Jack Club (1904) and The Victory Services Club (1907). The Club Managers Association of Europe is affiliated to the ALC.
CONTACT DETAILS Association of London Clubs Ian Faul, Club Secretary, Brooks’s, St James’s Street, London, SW1A 1LN. t. 020 7493 4411 e. secretary@brooksclub.org www.brooksclub.org
The BII The BII was established as the British Institute of Innkeepers over 30 years ago to provide comprehensive business and professional support for people working in the licensed hospitality industry. It has a national network of over 9,000 members – from apprentices to barstaff, pub chefs, managers, tenants, lessees and freetraders. The com-
CONTACT DETAILS British Institute of Innkeeping Infor House, 1 Lakeside Road, Farnborough, GU14 6XP t. 01276 684449 e. enquiries@bii.org www.bii.org
48 CLUB MIRROR
mon denominator, says The BII, is that members aspire to advance their careers and grow their businesses. The BII aims to offer a one-stop shop, with access to expert advice, guidance, helplines, mentoring, qualifications and a range of free and discounted business services tailored for the licensed industry.
Club & Institute Union
George Dawson CMD, President
In April it was my priviledge to chair the Union’s 155th Annual Meeting in Blackpool with members coming together under one roof to celebrate clubs around the country and to ensure that we remain a central hub for their local communities. The AGM also reaffirmed the CIU’s determination to keep member clubs at the top of their profession through education, information and interaction. We continue to focus on education and are delighted at the uptake from our members on our various courses. We are also launching a new education programme – the Award in Club Management – and will keep Club Mirror readers updated as we go along. Proof that our members are ever more concerned with the need to manage their clubs effectively is the huge take up of our HR documents – now in their 5th reprint. This clearly underlines the
importance we all place on this professionalism. These essential documents – Employment Handbooks, Contracts and Terms & Conditions – will continue to be updated when new legislation demands it. The AGM was preceded by our 27th Beer & Trades Exhibition on April 13, another example of the Union’s determination to keep clubs aware of latest launches, innovation and best buying. Here club-supporting suppliers were on hand to field questions, offer advice and to provide some fun along the way (including the ever popular Bingo sessions from Dransfields and fun and games from BT Sport). Finally, as the professionalism of CIU clubs grows so too does the Union’s intent to increase membership, continue the development path and seek out new services that will benefit member clubs. That is our mission and one that we will continually strive to fulfil.
CONTACT DETAILS CIU (Working Mens Club and Institute Union) 253 - 254 Upper Street, London N1 1RY t. 020 7226 0221 e.info@wmciu.org.uk www.wmciu.org
CLUB MIRROR 49
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CLUB ASSOCIATIONS
Club Managers Association of Europe It is said that we will encounter more change in the next 20 years than the world has seen in the last 2,000. Trump’s US Election, the Brexit vote and the re-establishment of the cold war makes the world seem a more uncertain place. Within this context, the club industry is perfectly positioned to thrive. The reassurance of tradition, heritage and familiar surroundings that are generated through being part of a club can act as an emotional anchor in the modern storms of life. However, in order for clubs to be successful, club managers must demonstrate the highest levels of leadership in governance and change management along with demonstrating proficiency in technical skills such as facilities management, food and beverage operations and legal compliance. As with any industry, matching expectations in these areas is always challenging but the club industry shines the specific spotlight of constant member scrutiny and judgement, which can be particularly enervating. The good news is that CMAE’s (Club Managers Association of Europe’s) Management Development
David Roy CCM, President
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Programme (MDP) is designed specifically not only to support lifelong learning but also create and sustain peer support that is one of the hallmarks of the education pathway. The success of the MDP can be seen in the numbers, such as 1,300 delegates representing 22 nationalities attending courses in seven countries. And amongst the milestones passed last year, we were delighted to host our first course in Spanish. Behind this achievement and supporting the volunteer Board Members, are our professional educators, Corporate Partners and network of Alliance Partners, all of whom believe in our mission to deliver the best education and professional standards across all European Clubs. We always aim to set the benchmark in European executive education for the club industry and will continue to raise our standards to match the expectations of delegates. We are very proud of Clubhouse Europe magazine (which we publish with Alchemy, publisher of Club Mirror) as the main vehicle to advertise our endeavors and will continue to work with Alchemy on a number of new ventures in the years to come.
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s Benchmarking 7 Club Award – enter the 201 study. Calling– Call for entries 10 top revenue generators ers – all members Money spinn CONTACT DETAILS Page 32 Club Managers Association of Europe, Office 8, Rural Innovation Centre, Unit 169 - Avenue H, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2LG
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announced
Coal Industry Social Welfare Organisation CONTACT DETAILS CISWO HQ The Old Rectory, Rectory Drive, Whiston, Rotherham, South Yorks S60 4JG. t. 01709728115 www.ciswo.org.uk (Scotland) t. 01506635550 (North East & Cumbria) t. 01977 703384 (Yorkshire) t. 01977703384 (East Midlands) t. 01623625767 (Western Area) t. 01623 625767 (Wales) t. 01443485233
CISWO provides a Personal Welfare Service to former miners and their families, including wives, partners, widows and any dependent children with a physical or learning disability. It aims to enhance the conditions of living, maintain independence and improve quality of life. Each led by a qualified Social Worker, experienced regional teams offer: • A confidential home visiting service. • Advocacy to support and enable people. • Emotional support at times of personal difficulty. • Assistance to complete welfare benefit applications.
• Advice on mining-related issues. • Support at times of exceptional hardship. CISWO’s National Trustees announced a new Future Strategy designed to see a concentration of activity expected to facilitate the delivery of personal welfare services to individual mining beneficiaries. This service, known as the Organisation’s Personal Welfare Service, includes greater use being made of Information Technology for both data processing and communications with staff. There are four offices in England, one in Scotland and one in Wales.
England and Wales Cricket Board
CONTACT DETAILS The England and Wales Cricket Board, Lord’s Cricket Ground, London, NW8 8QZ t +44 (0)20 7432 1200 f +44 (0)20 7286 5583
The England and Wales Cricket Board (ECB) was established on January 1, 1997 as the single national governing body for all cricket in England and Wales, creating one unified body responsible for the management and development of every form of cricket. This included clubs, schools, juniors and youth, disabilities cricket, representative, first class and international cricket – the whole game from playground to the Test arena. ECB’s ‘All Stars Cricket’ is proving a success, and the Cricket Unleashed initiative sees the ECB aiming to make the game more accessible and to inspire the next generation of players, coaches, officials and volunteers. The ECB also aims to ‘put the fan at the heart of the game and to improve and
personalise the cricket experience for all’. It also works to promote best practice processes to support the game in making decisions and use the power of cricket ‘to make a positive difference to people’s lives’.
Golf Club Managers Association Bob Williams, Chief Executive
CONTACT DETAILS Bob Williams, Chief Executive Golf Club Managers Association (GCMA) Bristol & Clifton Golf Club, Beggar Bush Lane, Failand, Bristol, BS8 3TH t. 01275 391153 e. hq@gcma.org.uk www.gcma.org.uk
The highlight of 2017 was our Conference with over 200 delegates, 32 exhibitors and a host of top-notch speakers from the world of golf and business, including The R&A chief executive Martin Slumbers and BBC Golf Correspondent Iain Carter. A variety of break-out sessions had something to appeal to all managers and our Golf Club Management Awards also took place at the event. Jamie Cundy became the first graduate of the Diploma in Golf Club Management and there are now over 60 students taking the course, delivered via an online learning platform, supported by face to face workshops for each of the nine units.
In March we held the inaugural meeting of the GCMA Women’s Golf Leadership Group to discuss how to support the achievement of gender parity in all areas of the industry. We have created a free online community and will be running more events later in the year. We have also introduced a new Affiliate Membership, open to anyone employed in a golf facility with a professional interest in golf management. This is designed to create a pathway into golf club management for aspiring club managers and to support our Full Members by increasing the levels of expertise and knowledge in all areas of the golf club business.
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CLUB ASSOCIATIONS
National Union of Labour and Socialist Clubs Bob Bates, General Secretary
CONTACT DETAILS Bob Bates, General Secretary The National Union of Labour and Socialist Clubs 38, Percival Way, St Helens, WA10 4GX t: 01744 758746 e. Bates.R4@outlook.com
Last year saw the association raise its profile in the club world by attending meetings of CORCA (the Committee of Registered Clubs Association). Items on the agenda included how we should let the powers that be know that we are not only a political club but we also act as the social part of many a person’s life. Without us and our fellow clubs, how many people would sit in the house on their own? Or just watch the telly all day and all night? The officers of the NUL&SC are looking at various ways to attract new members into the clubs by trying to gather opinions from our members on the future of the union, though not losing our identity as private members clubs affiliated to the Labour party. We have been working with Trade Unions to encourage their members to get active
in the clubs, and contact is being made with all our MPs to get them to encourage their constituents to use their local club. In 2017 we saw a number of club’s close for various reasons, including members taking the opportunity to sell the club for profit. Poor management was also a major influencing factor. The NUL&SC and the CIU have been looking at the reasons why club committees are failing. Many committee members have no knowledge of running a club before suddenly becoming the secretary, for example. In answer to this ongoing dilemma, the CIU is putting together an education package to help train Club Officials in their duties. The courses are expected to be open to members of the NUL&SC and other organisations’ club officers.
National Union of Liberal Clubs Bernard Simpson, Secretary
CONTACT DETAILS Bernard Simpson, Secretary National Union of Liberal Clubs 74 Printon Avenue, Blackley, Manchester, M9 8GF t. 07946 482340 e. emailnulc@gmail.com www.nulc.org.uk
CONTACT DETAILS Executive Committee: John Davidson, Chairman, Harry Beckinsale, Secretary, and David Larmour N.I. Federation of Clubs, c/o Unit B7, Portview Trade Centre, 310 Newtownards Road, Belfast BT4 1HE t. 028 9045 9864 m. 07889 681714 e.info@nifederationofclubs.com www.nifederationofclubs.com
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Here at the National Union of Liberal Clubs we’re currently wondering how the Brexit negotiations will affect all small businesses – and especially the club sector in the UK. We are also seeing more and more regulation and administration put onto club Secretaries and Management Committees, the introduction of the General Data Protection Register (GDPR) being a case in point. We have to manage that within the club sector. Clubs continue to find it extremely hard to control their overheads and we are still under attack from the supermarkets who continue to offer cheap alcohol. We, therefore, continue to work with our preferred supplies to get the best possible deals for our members. We also continue to offer member clubs help with Health and Safety legislation and
training for staff and committees, with our website also providing valuable help on the day to day running of clubs. The past year has seen more clubs going down the diversity route to keep and increase their market share, introducing catering and for some real ale. A strong management team and tight financial controls also play a part in welcoming members through the door and keeping them entertained whilst on the premises. The clubs with a strong management have survived and increased their market share. Finally I would like to thank Sean, Caroline and the team at Club Mirror for all their support offered to the club sector throughout the year and would like to congratulate them on reaching their fiftieth year. Well done!
Northern Ireland Federation of Clubs The Northern Ireland Federation of Clubs is pleased to maintain its position on the board of the Committee of Registered Clubs Association (CORCA), maintaining an awareness of issues affecting private member clubs nationally. The Federation continues to act as a lobbying
body in all matters related to legislation and regulations pertaining to clubs in Northern Ireland. It has seen its profile increase in recent years, due to its endeavours to have the legislation placed on the club sector reduced to create a more affordable and operational format, to create a more level playing field within the leisure sector.
Royal Air Forces Association CONTACT DETAILS The Royal Air Forces Association, 41 Wembley Road, Leicester LE3 1UT t. 0800 018 2361 www.rafa.org.uk
With 72,000 members we have more than 400 branches across 90 Countries and have 3,340 volunteers undertaking over 5,000 roles. When one of the RAF family needs a friend, they turn to us. Through injury, bereavement, loneliness or financial difficulties – we’re here to help. We: • Reach out to offer friendship and help to the RAF family through befriending volunteers, branches, Wings cafés and supported housing. • Source grants for those in financial hardship from grant-giving charities.
• Keep serving RAF families connected, funding free wi-fi on 25 sites. • Support RAF children when a parent is away with Storybook Wings. • Give expert advice and professional assistance on war pensions and the Armed Forces Compensation Scheme. We’re here for the whole RAF family, serving, retired and their dependants. See more about what we do and how to join at rafa.org.uk.
Royal British Legion The Royal British Legion provides practical, emotional and financial support to all members of the British Armed Forces past and present, and their families. It actively campaigns to improve their lives and safeguard the Military Covenant between the nation and its Armed Forces. It organises the Poppy Appeal, and is recognised as the nation's custodian of Remembrance. It's mission is to provide welfare, comradeship, representation and Remembrance for the Armed Forces Community.
CONTACT DETAILS The Royal British Legion, 199 Borough High Street, London SE1 1AA t.0808 802 8080 info@britishlegion.org.uk www.britishlegion.org.uk
The Royal Naval Association The Royal Naval Association (RNA) has over 20,000 members across 300 branches in the UK and overseas. Regular social events, fundraising, advising on welfare and employment matters, ‘or just providing an arm around the shoulder’ are all part of the Association’s work.
CONTACT DETAILS RNA HQ, Room 209, Semaphore Tower, PP70, HM Naval Base, Portsmouth PO1 3LT t.023 9272 3747 e.admin@royalnavalassoc.com
The RNA’s core values include: • Unity – Shared backgrounds and equality in rank. • Loyalty – To each other and our dependants… Our loyalty is to all our shipmates, our local communities, the personnel and dependants of the
Naval Service, along with other charities or organisations with naval connections. • Patriotism – We are proud to serve and proud to represent our country and the Naval Service. Our pride in serving our country never leaves us. Nor do we forget those who have fallen for our country or who fight now. We are deeply honoured to represent them on both a national and international level. • Comradeship – Friends in fun, fellowship and need.
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CLUB ASSOCIATIONS
Sport & Recreation Alliance
CONTACT DETAILS Sport and Recreation Alliance Burwood House, 14 Caxton Street, London SW1H 0QT t. 020 7976 3900 e. info@sportandrecreation.org.uk www.sportandrecreation.org.uk
The Sport and Recreation Alliance believes that the power of sport and recreation can change lives and bring communities together. Together with our members and in partnership with the wider sector, we make the most of opportunities to tackle the areas that provide a challenge. We provide advice, support and guidance to our members, who represent traditional governing bodies of games and sports, county sports partnerships, outdoor recreation, water pursuits, and movement and dance exercise and the wider sector. As the voice of the sector, we work with the Government, policy makers and the media to make sure grassroots sport and recreation grows and thrives. Having an active nation is important as it delivers huge benefits to society and the millions of participants, volunteers, staff and spectators. Our strategy, The Heart of an Active Nation, is built on eight principles and the following four objectives: 1. Demonstrate the economic and social value of sport and recreation We will demonstrate that the sector represents a compelling case for investment because being actively engaged in sport and recreation makes a significant economic and social impact.
2. Make sport and recreation volunteering more representative and more accessible We will play our part in creating a volunteering sector which is growing, representative, and accessible, drawing on the widest range of skills and experience from society and one that understands the importance of investing in volunteers and volunteer management. 3. Work together with the sector to improve the availability, accessibility and value of sport and recreation for children and young people In recognition of the importance of developing positive experiences for children and young people, we will identify ways we can bring the sector together on this important agenda. We want to challenge current policy and practice based on evidence of impact and contribute to developing a world class evidence base that can support the frontline workforce. 4. Make our members and us fit for the future We will lead the sector by improving our own effectiveness in membership engagement, financial management, delivery of corporate services and in our governance. We will encourage and support our members to do the same, including through direct delivery and support to access shared services.
Sport England
CONTACT DETAILS Sport England 1st Floor, 21 Bloomsbury Street, London WC1B 3HF t. 0207 273 1551 t. (Funding enquiries) 03458 508508 e.info@sportengland.org www.sportengland.org
CONTACT DETAILS UKHospitality Augustine House, 6a Austin Friars London EC2N 2HA t. 0207 404 7744 e. bha@bha.org.uk www.bha.org.uk
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Sport England promotes a planned approach to the provision of facilities and opportunities to participate in sport, adding value to the work of others and helping to deliver sustainable development goals through: • Recognising and taking full advantage of the unique role of sport and active recreation in contributing to a wide array of policy and community aspirations, including leisure, health, and education. • Using sport and recreation as a fundamental part of the planning and delivery of sustainable communities. • The development of partnership working using sport and active recreation as a common interest. Sport England’s seven investment programmes 2016-2021 are: • Tackling inactivity – to help the 28 per cent of people in England who don’t do any sport or physical activity. • Children and young people – to work with children from the age of 5 to increase children’s basic com-
petence and enjoyment. • Volunteering – focusing on the motivations and needs of the volunteers so that volunteering in sport attracts more people from a wider range of backgrounds. • Taking sport and activity into the mass market – focusing on the sports and activities that have mass appeal and can get large numbers of people active. • Supporting sport’s core markets (including talented athletes) – supporting those who already have a strong affinity for sport in a more efficient and sustainable way. • Local delivery – exploring new ways of working locally by investing in up to 10 specific areas to pilot new, more joined up approaches to getting people active. • Creating welcoming sports facilities – with a new Community Asset Fund, and continuing its successful Strategic Facilities Fund, prioritising multisport facilities and, wherever possible, co-locating them with other local services.
UKHospitality (UKH) Representing more than 700 companies in a sector that employs 2.9 million people, UKHospitality was created earlier this year by the merger of the Association of Licensed Multiple Retailers (ALMR) and the British Hospitality Association (BHA). UKHospitality
aims to provide a unified voice for the hospitality sector. It’s key priorities are the future workforce of the sector, tackling the excessive tax burden the sector faces and ensuring that regulation on business is proportionate.
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CLUB ASSOCIATIONS
A-Z of club associations Alliance of British Clubs See page 47 for Secretary David Taylor’s report. Alliance of British Clubs t. 01484 654414 m. 07936 196746 e. info@abclubs.org.uk www.abclubs.org.uk ___________________________________________ Associated Church Clubs Associated Church Clubs, Archdiocese Of Liverpool, The Centre For Evangelisation, Croxteth Drive, Sefton Park, Liverpool, Merseyside L17 1AA ___________________________________________ Association of Conservative Clubs The Association of Conservative Clubs (ACC) was formed in 1894 with the aim of widening the political involvement and engagement of people with the Conservative Party. Turn to page 47 for more thoughts and plans from Chief Executive Philip Smith, Lord Smith of Hindhead CBE Association of Conservative Clubs Ltd 24 Old Queen Street, London SW1H 9HP t. 020 7222 0843 f. 020 7222 1622 www.toryclubs.co.uk ___________________________________________ Association of Independent Clubs The Association of Independent Clubs is an independent organisation set up by people who run social and sports clubs. It has a membership of 50+ clubs. Association of Independent Clubs 24 Robingoodfellows Lane, March, Cambridgeshire PE15 8JA t.01354 654287 e.terrystevensaic@aol.com www.aicuk.club ___________________________________________ Association of London Clubs See page 48 for Secretary Ian Faul’s report. Association of London Clubs Ian Faul, Brooks’s, St James’s Street, London, SW1A 1LN. t. 020 7493 4411 e. secretary@brooksclub.org www.brooksclub.org ___________________________________________ British Holiday & Home Parks Association The British Holiday & Home Parks Association (BH&HPA) is the only UK organisation founded with the exclusive objective of representing and serving those who own or manage holiday, residential, tenting and touring parks.
BH&HPA, 6 Pullman Court, Great Western Road, Gloucester GL1 3ND. t.01452 526911, e.enquiries@bhhpa.org.uk www.bhhpa.org.uk ____________________________________________ British Institute of Innkeeping The BII was established over 30 years ago to provide support for people working in the licensed hospitality industry. See page 48 for more details. BII and BIIAB, Infor House, 1 Lakeside Road, Farnborough GU14 6XP t. 01276 684449 www.bii.org www.biiab.org ____________________________________________ Chartered Institute for the Management of Sport and Physical Activity The Chartered Institute for the Management of Sport and Physical Activity (CISMPA) launched in 2011. CIMSPA is a professional development body for the UK’s sport and physical activity sector.It was awarded chartered status by the Privy Council; this came into effect at the start of January 2012. CIMSPA provides leadership, support and empowerment for professionals working in sport and physical activity and a single unified voice for the sector. It holds two long term strategic priorities: 1. To provide opportunities for young leaders to develop and succeed 2. To provide leadership on the development and management of career pathways CIMSPA, SportPark, Loughborough University, 3 Oakwood Drive, Loughborough, Leicestershire, LE11 3QF t. 01509 226474 e. info@cimspa.co.uk www.cimspa.co.uk ___________________________________________ Club & Institute Union See page 49 for analysis of the past year and challenges ahead from CIU President George Dawson CMD. CIU (Working Mens Club and Institute Union) 253 - 254 Upper Street, London N1 1RY t. 0207 2260221 e.info@wmciu.org.uk www.wmciu.org.uk
Club Managers Association of Europe Turn to page 50 for details of the Association’s activities and President David Roy's report. Office 8, Rural Innovation Centre, Unit 169 - Avenue H, Stoneleigh Park, Kenilworth, Warwickshire CV8 2LG t.0247 669 2359 e. debbie.goddard@cmaeurope.plus.com www.cmaeurope.org ____________________________________________ Coal Industry Social Welfare Organisation See page 51 for more details. Coal Industry Social Welfare Organisation, HQ (Whiston), The Old Rectory, Rectory Drive, Whiston, Rotherham, South Yorkshire S60 4JG t. 01709 728115 e: mail@ciswo.org.uk www.ciswo.org ____________________________________________ National Association of Recreational Clubs Originally the British Rail Social Clubs (BRSA), the National Association of Recreational Clubs became an autonomous Association in 1990. It is divided into five Regional Organisations, historically based on the old British Rail regions. Whilst the majority of member clubs are those formed by British Rail prior to 1990 it now encompasses clubs from all sectors of transport and sports, says the association. National Association of Recreational Clubs 2 Romsey Road, Eastleigh, Hampshire SO50 9FE t. 02380 322686 e. narcsrmb@aol.com ____________________________________________ National Union of Labour and Socialist Clubs Turn to page 52 where General Secretary Bob Bates discusses the Union’s plans for 2018. The National Union of Labour and Socialist Clubs, 38, Percival Way, St Helens, WA10 4GX t: 01744 758746 e. Bates.R4@outlook.com ____________________________________________ National Union of Liberal Clubs Turn to page 52 where Secretary Bernard Simpson examines the issues facing clubs in 2018. NULC, 74 Printon Avenue, Blackley, Manchester M9 8GF t. 07946 482340 e. emailnulc@gmail.com www.nulc.org
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CLUB ASSOCIATIONS Northern Ireland Federation of Clubs The Federation exists to cater for the needs of private member non profit-making clubs in Northern Ireland. Acting as a lobbying body in all matters related to legislation and regulations pertaining to clubs. The Federation continues to actively lobby for improved legislation via which to benefit the sporting and recreational ethos of clubs throughout Northern Ireland, working in tandem with respective sporting organisations such as Sport N.I., the Northern Ireland Sports Forum, GAA Ulster branch the Golfing Union and others. For more information turn to page 52. N.I. Federation of Clubs, c/o Unit B7, Portview Trade Centre, 310 Newtownards Road, Belfast BT4 1HE t.0289 0459864 e.info@nifederationofclubs.com www.nifederationofclubs.com ____________________________________________ Royal Air Forces Association Turn to page 53 for more details. The Royal Air Forces Association, RAF Association Headquarters Atlas House, 41 Wembley Road Leicester LE3 1UT t: 0800 018 2361 ____________________________________________ Royal British Legion The Royal British Legion provides practical, emotional and financial support to all members of the British Armed Forces past and present, and their families. It actively campaigns to improve their lives and safeguard the Military Covenant between the nation and its Armed Forces. It organises the Poppy Appeal, and is recognised as the nation's custodian of Remembrance. It’s mission is to provide welfare, comradeship, representation and Remembrance for the Armed Forces Community. The Royal British Legion, 199 Borough High Street, London SE1 1AA t.0808 802 8080 info@britishlegion.org.uk www.britishlegion.org.uk ____________________________________________ Royal Naval Association The Royal Naval Association (RNA) has branches throughout the UK and overseas. Regular social events, fundraising, advising on welfare and employment matters, ‘or just providing an arm around the shoulder’ are all part of the Association’s work. The RNA’s core values include: • Unity – ‘Shared backgrounds and equality in rank.’ • Loyalty – ‘To each other and our dependants… Our loyalty is to all our shipmates, our local communities, the personnel and dependants of the Naval Service, along with other charities or organisations with naval connections’.
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• Patriotism – ‘We are proud to serve and proud to represent our country and the Naval Service. Our pride in serving our country never leaves us. Nor do we forget those who have fallen for our country or who fight now. We are deeply honoured to represent them on both a national and international level’. • Comradeship – ‘Friends in fun, fellowship and need’. RNA HQ, Room 209, Semaphore Tower, PP70, HM Naval Base, Portsmouth, PO1 3LT t.023 9272 3747 e.admin@royalnavalassoc.com www.royalnavalassoc.com ____________________________________________ Sport and Recreation Alliance Turn to page 54 for more details. Sport and Recreation Alliance, Burwood House, 14 Caxton Street, London, SW1H 0QT t. 020 7976 3900 e. info@sportandrecreation.org.uk www.sportandrecreation.org.uk ____________________________________________ Sport England Turn to page 54 for more details. Sport England 1st Floor, 21 Bloomsbury Street, London WC1B 3HF t. 0207 273 1551 t. (Funding enquiries) 03458 508508 e.info@sportengland.org www.sportengland.org ____________________________________________ UKHospitality (UKH) Representing more than 700 companies in a sector that employs 2.9 million people, UKHospitality speaks for a sector that represents 10% of UK employment, 6% of businesses and 5% of GDP. Created in 2018 by the merger of the Association of Licensed Multiple Retailers (ALMR) and the British Hospitality Association (BHA). UKHospitality provides a unified voice for hospitality, coffee shops, contract caterers, hotels, nightclubs, pubs, restaurants, visitor attractions and much more. UKHospitality’s key priorities are the future workforce of the sector, tackling the excessive tax burden the sector faces and ensuring that regulation on business is proportionate. UKHospitality. (UKH), Augustine House, 6a Austin Friars, London EC2N 2HA t. 0207 404 7744 e. bha@bha.org.uk www.bha.org.uk
SPORT ASSOCIATIONS – LISTED BY SPORT BOWLS Bowls England Bowls England is the National Governing Body for the sport of Flat Green Lawn Bowls in England formed in January 2008 following a unification of the English Bowling Association (EBA) and English Women’s Bowling Association (EWBA). Bowls England’s responsibility is to implement future policies and to promote the true value of the sport to all external agencies. It liaises with volunteer support agencies ‘to ensure that information on new legislation is available to Bowls England Members’ and encourages feedback from its members. It produces newsletters, issues news releases and holds an Annual Conference. Bowls England, Riverside House, Milverton Hill, Royal Leamington Spa, Warwickshire. CV32 5HZ t. 01926 334609 e. enquiries@bowlsengland.com www.bowlsengland.com ____________________________________________ English Indoor Bowling Association The English Indoor Bowling Association (EIBA) works with affiliated clubs, county associations and bodies who are established for the promotion of the sport of Indoor Bowls. It also works with local authorities, secondary Schools and further education colleges among others. EIBA objectives include growing participation across the adult population in local communities, growing female participation, growing participation in the 14-25 age range, recruiting and retaining the 50+ and 70+ age groups and growing participation by people with disabilities. English Indoor Bowling Association, David Cornwell House, Bowling Green, Melton Mowbray, Leicestershire, LE13 0FA t. 01664 481900 e. enquiries@eiba.co.uk www.eiba.co.uk ____________________________________________ CRICKET England and Wales Cricket Board The England and Wales Cricket Board was established on January 1, 1997 as the single national governing body for all cricket in England and Wales. It has its headquarters at Lord’s Cricket Ground in London. The formation of the ECB was the culmination of a drive towards creating, for the first time, one unified body responsible for the management and development of every form of cricket for men and women. This included clubs, schools, juniors and youth, disabilities cricket, representative, first class and international cricket– the whole game from playground to the Test arena. The ECB took over the responsibilities carried out for some 30 years by the Test and County Cricket
Board (TCCB), the National Cricket Association (NCA) and the Cricket Council, all of which ceased to exist. In April 1998 the Women’s Cricket Association (WCA) was also integrated into the organisation. The formation of the ECB followed two years of research into how cricket in England and Wales could be better organised to attract more players to the game, raise standards at all levels and promote cricket as a spectator sport. The England and Wales Cricket Board, Lord’s Cricket Ground, London, NW8 8QZ t. 0207 431200 e. feedback@ecb.co.uk www.ecb.co.uk ____________________________________________ DARTS British Darts Organisation The British Darts Organisation (BDO) is recognised as the world’s leading darts organisation and was founded in 1973. It is the governing body for darts in the UK, regulating, organising, promoting, staging, administrating and fostering darts nationally, internationally and worldwide. It comprises 66 member counties in the UK and has 69 associate countries worldwide. Each BDO county stages its own domestic events and has a Super-League for men and women. Some have their own youth sections. The BDO is administered by a board of directors, democratically elected annually at its AGM. Funding is by subscription from its member counties as well as sponsors. The British Darts Organisation, Unit 4, Glan-y-llyn Industrial Estate, Taffs Well, Cardiff, CF15 7JD t. 02920 811815 e. contact@bdodarts.com www.bdodarts.com _____________________________________________ FOOTBALL Football Association The Football Association (FA) launched a new strategic plan in August 2016 which culminates in 2020 when Wembley Stadium hosts the semi-finals and final of UEFA EURO 2020. The strategy was designed to have short and longterm goals in order to support and grow the grassroots game while continuing to strive for success at the elite level with its 24 England teams. By 2020, The FA expects to achieve: • England teams – England men’s and women’s senior teams ready to win in 2022 and 2023. • Education – A world-leading education programme for a diverse football workforce. • Female football – A doubling of the player base and fan following of female football. • Participation – Flexible, inclusive and accessible playing opportunities for everyone. • Digital engagement – Direct engagement with every fan, player and participant. • Regulation & administration – Trusted regulation, efficient administration and world class competitions
• Venues – Wembley Stadium and St. George’s Park as world leading inspirational venues. The Football Association, Wembley Stadium, PO Box 1966, London, SW1P 9EQ t. 0800 1691863 e. info@thefa.com www.thefa.com ____________________________________________ FOOTBALL (AMERICAN) British American Football Association The British American Football Association (BAFA) is the National Governing Body for the sport of American football in Great Britain. It is a member of the International Federation of American Football (IFAF). BAFA is responsible for all regulatory, competition, performance and development aspects of the game and provides extensive information and support for existing sports and social clubs on how to set up teams. BAFA’s activities include: • The organisation and promotion of all amateur domestic national competitions across both contact and non contact versions of the game. • The organisation and promotion of the national teams in international competition. • The promotion of the game to people of all ages, backgrounds and abilities and the provision of opportunities for their engagement and development. • The regulation of the game on and off the field of play through oversight of its rules. • The representation of the British game to national and international partners, be they sporting organisations, federations or commercial interests. British American Football, c/o Harris Young & Beattie, 1 Franchise Street, Kidderminster, Worcestershire, DY11 6RE e. human.resources@britishamericanfootball.org www.britishamericanfootball.org ____________________________________________ GOLF England Golf The English Golf Union merged with the English Women's Golf Association on 1st January 2012 to form England Golf, the governing body for all amateur golf in England. England Golf is the governing body for amateur golf in England. It is one of the country’s largest sports governing bodies and looks after the interests of more than 1,900 golf clubs and 675,000 men, women, boy and girl club members. England Golf is at the heart of grassroots golf, inspiring people to have a lifelong involvement in the game. Our development initiative ‘Get into golf’ introduces new golfers, juniors and adults, to start playing the game as well as increasing the interest and participation in golf. Working with our partners we offer business support to clubs to encourage more golfers to enjoy the benefits of club membership and to help promote the game as being accessible, fun and family friendly. For competitive golfers, England Golf provides
championships for all ages and abilities, both in individual and team events, hosted at some of the most prestigious courses across the country, some with qualifying events at any club. England Golf identifies and develops the country’s most talented golfers through their amateur careers, many of whom go on to become the world’s leading professional golfers, such as Justin Rose, Lee Westwood, Charley Hull and Melissa Reid. England Golf also maintains a uniform system of handicapping, administering and applying the Rules approved by the Council of National Golf Unions. England Golf is a member of The England Golf Partnership (EGP) together with the PGA and supported by the Golf Foundation and Sport England. Their Whole Sport Plan for golf identifies how England will achieve its vision of becoming ‘The Leading Golf Nation in the World by 2020’ from grass roots right through to elite level.” Based at the National Golf Centre in Woodhall Spa England Golf is a non-profit organisation run for the benefit of the game and its players. The National Golf Centre, Woodhall Spa, Lincolnshire, LN10 6PU t. 44 [0] 1526 354500 f. 44 [0] 1526 354020 e. info@englandgolf.org www.englandgolf.org ____________________________________________ Golf Club Managers’ Association See page 52 for more details. Golf Club Managers’ Association (GCMA), Bristol & Clifton Golf Club, Beggar Bush Lane, Failand, Bristol. BS8 3TH t. 01275 391153 e. hq@gcma.org.uk www.gcma.org.uk ____________________________________________ Golf Union of Wales In January 2007 the Welsh Ladies Golf Union and Welsh Golfing Union, each with well over 100 years of history, merged to become the Golf Union of Wales (GUW). It is committed to golf becoming a sport for all, and for life, and to make golf a headline sport in Wales and an integral part of community life. GUW’s mission and core objectives are: to work with clubs, partners, coaches and volunteers to grow the game, improve the quality of experience for all players and the workforce and to develop Wales’s best talent into world class players. GUW, Catsash, Newport NP18 1JQ t.01633 436040 e. office@walesgolf.org www.walesgolf.org ____________________________________________ Scottish Golf Scottish Golf is the national governing body for the sport of golf in Scotland. Based at the Home of Golf in St Andrews, they provide support to Scotland’s affiliated 587 golf clubs, representing and adding value to a total of 211,000 golf club members, all of
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CLUB ASSOCIATIONS whom contribute to the organisation. Their role ranges from the employment of six Regional Club Development Officers who provide face-to-face support to the clubs, through to staging a series of national championships for golfers of all ages and abilities, while maintaining the handicap system to enable golfers of differing abilities, men and ladies alike, to compete on a fair and equitable basis. They strive to grow the game with increased membership; support sustainable clubs at the heart of their communities; develop Scottish players to succeed on the world stage, working with aligned partners playing a positive role in the game, all designed to elevate Scotland’s status back to the top of the world game. Scottish Golf, The Dukes, St Andrews, Fife KY16 8NX t. 01334 466477 e. info@scottishgolf.org www.scottishgolf.org ____________________________________________ RUGBY Rugby Football Union The Rugby Football Union (RFU) is the national governing body for grassroots and elite rugby in England. Its members include 2,000 autonomous rugby clubs grouped within 35 Constituent Bodies comprised of counties, the three armed forces, Oxford and Cambridge Universities, England Schools Rugby Football Union and England Students. These bodies are supported by 50 Rugby
Development Officers, six Area Managers and 120 Community Rugby Coaches across the country who provide some 30,000 coaching sessions a year for young people. The RFU employs approximately 500 paid staff and helps to train and support more than 60,000 volunteers whose many roles include supporting the volunteer workforce and working with clubs. Rugby Football Union, Rugby House, Twickenham Stadium, 200 Whitton Road, Twickenham, Middlesex TW2 7BA t. 0871 222 2120 e. enquiries@therfu.com www.englandrugby.com ____________________________________________ Rugby Football League The Rugby Football League (RFL) is the national governing body for Rugby League in the UK. It is committed to developing and growing Rugby League at all levels. The RFL administers the England Rugby League team, the Ladbrokes Challenge Cup, Betfred Super League and the Kingstone Press Rugby League Championship and League 1 and also supports and administers the grassroots game. The team, based in Salford, Leeds and London is focused on excellence in coaching and development and helping more players start, stay and succeed in the nation’s most exciting summer sport. The RFL works in partnership with leagues, clubs and Rugby League Foundations to offer new ways to play, from Play Touch Rugby League to Wheelchair
RL. Together, the sport is working hard to inspire and develop the next generation of young players and fans. Rugby Football League Red Hall, Red Hall Lane, Leeds, LS17 8NB www.rugby-league.com ____________________________________________ TENNIS Lawn Tennis Association The Lawn Tennis Association (LTA) is tennis’s governing body. The mission of the LTA is to get more people playing tennis more often, and part of its role is to govern tennis in Great Britain, Channel Islands and the Isle of Man by acting as guardians to promote and safeguard the integrity of the sport. It aims to grow and and sustain the sport, and works to develop participation in the sport through investing in places to play (clubs, parks, schools and tennis centres etc) as well as supporting coaches, volunteers and club officials. Part of its 2015-2018 strategy is to provide great support for clubs of all sizes by sharing best practise; to apply greater focus on clubs seeking to grow the game in their club and community; to help clubs achieve management excellence. LTA, National Tennis Centre, 100 Priory Lane, Roehampton, London SW15 5JQ t. 0208 4877000 e.info@LTA.org.uk www.lta.org.uk
APPLAUDING ASSOCIATIONS AT CLUB MIRROR’S CLUB AWARDS In November last year we welcomed representatives from many key club associations to a VIP Reception on the day of Club Mirror’s 2017 Club Awards. The reception was to applaud the role associations provide for clubs in the UK, and in recognition that we all share the same aim – to keep clubs thriving and at the heart of their communities. Associations represented on the day – from clubs to Head Office delegates – included...
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ASK THE EXPERTS – SOCIAL MEDIA
Social media – back to basics At the start of last year, the UK alone had 39 million social media users, with estimations of this reaching 42 million in the future. Here’s a back to basics look at using social media as an online marketing tool.
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s a whole, we like to think of social media as free advertising, and as you build your online presence, your audience becomes bigger and more engaged and it becomes every easier to achieve your goals for the club. Here are some pointers to highlight what social media can do for you: • Raise your club’s awareness. • Drive traffic to your website. • Communicate with your audience - both new and existing members. • A place for members to offer reviews and opinions. • Create a ‘personality’ for the club. Top tips to make it work for the club • Have a social media content plan. • Engage with your audience; it shows you’re ‘not a robot’! • Keep your online presence up to date and regular. • Remember to keep the communications entertaining.
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• Add images! Twitter updates with images in them get 150% more retweets than those without • Engage with other local businesses and/or clubs. It takes two to tango! Platforms? Consistency is more important than spreading yourself across a variety of platforms. It’s more beneficial to focus on a couple of platforms, rather than sporadic posting across several. Here are some quick pointers on the main social sites: Facebook – One of the most popular social media platforms with the biggest user database. Facebook is great for connecting with local organisations and people, as well as enabling you to promote content both organically and through paid ads. Twitter – A faster-paced platform, with shorter, snappier content. It’s easy to engage with, so connecting and commenting on local businesses is easily done.
Linkedin – The most professional social network, LinkedIn is very business focused. You’re able to add connections, share links, write recommendations and feedback and also search for connections by location, company and industry. Instagram – A more visual platform, always based on photos and videos. Instagram is a younger targeted audience, and is predominately used on mobile and tablet devices although can be used on desktops, too. So in summary, social media is now so accessible it’s difficult to avoid it. So it makes sense to use it. Why not?
CONTACT DETAILS Studio44 44 Newton Road, Tunbridge Wells, Kent TN1 1RU t. 01892 888 011 www.studio44.agency
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ASK THE EXPERTS – CONTRACTORS
Employing competent contractors Inappropriate management of contractors can result in costly accidents, delays to work, criminal prosecutions and claims for damages. Club Insure offers the following advice.
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o avoid the disasters which can occur when using poor standard contractors, it is important that you assess the competency of any contractors you intend to employ. The following list – while not definitive – will help act as a guide to assist you in selection of a competent contractor. What is the job? Identify the work required of the contractor and determine its level of risk. For example, work carried out at height will have an increased risk. Anticipating these risks will help you decide whether a contractor is competent to do the job.
should set out the contractor’s arrangements for health and safety. Accident reporting and enforcement action Consider the contractor’s recent safety performance. Ask for recent accident statistics and their arrangements for reporting accidents. A low accident rate may sound good but this may be due to under-reporting. Consider prosecutions or receipt of enforcement notices. Consult the HSE ‘Register of Prosecutions and Notices’ website.
Experience Identify the skills and experience of the contractor. Ask for references from similar, recent work to help you assess their performance.
Qualifications and skills Contractors’ employees should possess necessary skills and qualifications for the work. Ask to see evidence of relevant training records and qualifications and ensure that these relate to those who will actually be undertaking the work.
Evidence Obtain evidence that the contractor holds a current Public Liability (PL) Policy and that the policy limit is equivalent or higher than your own PL policy limit. This is likely to be a requirement of your own Insurance policy and failure to do so may mean that you do not have any cover in the event of a claim.
Sub-contractor procedures Check whether the contractor intends to sub-contract any of the work and if so, what procedures they have in place to ensure their own contractors are competent.
Health and safety Request the contractor’s health and safety policy, signed by a responsible senior person. The policy
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Ensure contractors’ employees have the necessary information, instruction and training. Ask for training records and certificates.
Management and supervision Consider what health and safety implications the work could have for your own operations, your employees and others, such as the general public. Consider whether you have a better understanding of the health and safety implications of the proposed work than the contractor. This may clarify your own level of management and supervisory responsibilities. Safe systems of work Request safety method statements and risk assessments to ensure the work will be carried out safely. The contractor should monitor their own health and safety performance. You should carry out periodic checks to ensure that this is being undertaken. Health and safety training Ensure contractors’ employees have the necessary information, instruction and training. Ask for training records, certificates, etc. For example, if the task involves working at height, ask to see evidence of suitable training.
Co-operation and co-ordination Establish clear lines of communication to promote co-operation with others and the co-ordination of work. Arrange regular meetings and provide relevant information that can contribute to a safe system of work. Close communication is important if sub-contractors are employed, or if there are changes to the project. Independent contractor accreditation membership Find out if the contractor is accredited to a health and safety accreditation scheme such as CHAS or Safe Contractor. This can signal that they have met acceptable standards in health and safety. However, as this may be just an early indication of competence you should still check that this is relevant for the proposed work. Advice and professional body membership Determine if there is access to competent health and safety advice. Such advice should preferably be internal; however it is not unusual for smaller contractors to employ external health and safety advisers. Consider looking for membership of relevant industry associations. These are a good way to keep up to date with health and safety legislation as well as industry best practice.
CONTACT DETAILS Club Insure covers all aspects of club insurance. Contact Victoria Romero-Trigo, Director at e. Victoria.romero-trigo@club-insure.co.uk t. 0844 488 9204 Club Insure Ltd Romero House, 8 Airport West, Lancaster Way, Yeadon, Leeds LS19 7ZA www.club-insure.co.uk HSE advice on selection of competent contractors: http://www.hse.gov.uk/ pUbns/priced/hsg159.pdf
CLUB MIRROR 63
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