Club Mirror

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clubmirror Jun e 2022

AT THE HEART OF THE COMM UNITY

Thank you Ma’am Clubs celebrate the Platinum Jubilee EUROP EA N T OU R • H Q • B E E R FE S T I VA L S • P RO DU C T S


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LEADER

CONTENTS

Celebration time If there’s ever been an opportunity to celebrate, then surely June and the Queen’s Platinum Jubilee has been it. And it’s sparked off a plethora of reasons to be cheerful, Part 1, 2, 3 and way beyond. Clubs have been proudly opening their doors to members, guests and the local community for hundreds of years, with many founded decades before even Her Royal Majesty came to the throne. And with this in mind, in this issue we’re delighted to highlight clubs who’ve celebrated their centenaries, as well as throwing a spotlight on the CIU’s 160th anniversary, founded in 1862 during Queen Victoria’s reign. Over the centuries, clubs continue to prove their resilience and determination to entertain members and play their vital part in the local community – something which has been overwhelmingly brought to public attention during the pandemic. In this issue therefore, you’ll find an uplifting whirlwind tour of clubs celebrating the Jubilee, as well as snapshots of Club Mirror’s very own European Tour, highlighting how our overseas colleagues are faring. In addition, you’ll discover latest industry insights, HQ Building the Business, new products and government guidance on Machine Games Duty. Finally, and on the topic of celebration, if you couldn’t join us at the Festival of Clubs last year, make sure you join us in 2022 as we continue to applaud clubs in all their guise, their officials and their volunteers. (Turn to page 5.) Keep your stories coming in and I hope you enjoy the issue.

Caroline Scoular Editor, Club Mirror

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News, views and who’s doing what BT Tournament underway Clubs mark the Platinum Jubilee – a whirlwind tour 14 100 years of the BBC Club 18 Is your club celebrating a centenary? Join us! 21 160 years young – spotlight on the CIU 24 Cronkeyshaw Social Club marks its centenary HQ BUILDING THE BUSINESS 30 On the Ale Trail – Beer Festivals to the fore 32 Club coffers – ring the wedding bells 34 Dealing with drought 36 From sports screenings to energy saving 38 Machine Games Duty guide 40 Sports – what’s on this month 42 Call for nominations – Club Act of the Year 44 Call for nominations – Supplier Awards 46 Club Mirror on tour 52 Products and industry insights 56 It’s Classified – suppliers at the ready Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com; sean@clubmirror.com ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@alchemycontractpublishing.co.uk www.alchemycontractpublishing.co.uk The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products. CLUB MIRROR 3


CLUB NEWS RFU thanks volunteers for continued commitment Volunteers’ Week saw the RFU thanking all the volunteers who have made a huge difference to rugby and their communities, especially since the return of the sport following the pandemic. An estimated 100,000 volunteers help make rugby happen nationwide, supporting their clubs and making a difference to their wider neighbourhoods. RFU President HH Jeff Blackett said: “I have been amazed by the way rugby volunteers have bounced back, after a challenging couple of years, to support the return of rugby. They are the most important asset that rugby has, and we are appreciative of every volunteer who makes our sport happen day in, day out.”

CMAE European Conference says it’s time for family The European Conference on Club Management takes place on 5-8 November at the Costa Adeje, Tenerife. The Club Managers Association of Europe’s (CMAE’s) flag ship event will focus on the fact that over the course of the last two years, people’s priorities have changed, ‘some forced on us by the impact of Covid and others simply because we chose to reevaluate what is most important to us’. “In 2020 and 2021, the pandemic claimed a lot of jobs, a lot of relationships and had an adverse effect on people’s mental health. But, at the same time, a lot of our friendships grew and teams bonded due to the tests everyone was put through,” said the CMAE’s Toby Johanssen. “Now in 2022 we begin to see the light within the Club Industry with many of our

clubs seeing full Membership and healthy waiting lists. We have never been so busy! “Our goal is to make this Conference one to remember, a celebration, one where you can bring your own little Family if possible,

Sky issues first injunction in England prohibiting screening Their contribution Included Jodie Hill (pictured above) who at 28 stepped up to fill the vacant role of chair when Lincoln RFC were coming out of the pandemic (pictured). • www.englandrugby.com

Iconic Claret Jug trophy takes to the road Golf’s most famous trophy, the Claret Jug, is touring the UK and Ireland as we countdown to The 150th Open, taking place at the home of golf, St Andrews in Scotland. The 150th Open Claret Jug Tour seeks to inspire the next generation of golfing champions by visiting schools and community groups along the tour route, as part of HSBC Golf Roots, the umbrella development programme of The Golf Foundation that HSBC has supported since 2011. Golfing fans will be able to get their picture taken with the Claret Jug at a selection of venues including golf clubs, HSBC branches and public landmarks. 4 CLUB MIRROR

Sky has issued an Injunction to the Railway Tavern, Edmonton Green, London. The licensee, who is accused of screening Sky Sports illegally at her premises, has been made the subject of an Injunction prohibiting her from showing Sky at the pub or any other premises that she is connected to, unless she enters into the correct commercial contracts with Sky. Sara Stewart, Commercial Compliance Lead at Sky Business said: “It’s important to us that businesses are aware of the consequences of showing Sky Sports illegally – it is a serious issue that is damaging to the industry, and those licensees who choose to televise content in this way should be aware that they are at

high risk of being caught and face substantial penalties. We take breaches of Sky’s copyright very seriously and remain committed to protecting our legitimate Sky customers who are unfairly losing business due to this illegal activity.” Sky Sports is available to licensed premises in the UK through a commercial viewing agreement from Sky Business. In the instance of this licensee, said the broadcaster, Sky made an application for an Injunction ‘to stop the flagrant breaches of their copyright and intellectual property rights’. The Injunction will remain in place until a full hearing later this year. • www.pubpiracy.com

Clubs urged to take part in Cask Ale Week 2022 Cask Ale Week 2022 will run from September 22 to October 2 and aims to give venues the opportunity to showcase their cask ale offering. This annual event is run by beer accreditation body Cask Marque but venues do not have to be a member of the organisation to take part. The organisers have launched a new-look

website which includes ideas and resources to help clubs make the most of the event and promote their sales of Britain’s national drink. Obvious ways to promote the event include beer festivals and tastings, but clubs can also hold quizzes, beer and food pairing events, or even team up with a local brewery to produce a special bespoke beer. • caskaleweek.co.uk

where we will do all we can in order for us to enjoy the days in Tenerife as much as possible and bring strength back in body and soul.” • www.cmaeurope.org

Strangers’ Bar serves up support for Ukraine A British-brewed beer created in support of Ukrainian refugees was served in Parliament last month. White Crow, a 4.5% ABV blonde ale, brewed by Bridgehouse Brewery in Keighley, West Yorkshire was offered as a guest beer at the Strangers’ Bar in the Houses of Parliament. All profits from the specially brewed beer will be donated to the Help Ukraine Charity Appeal. The brewery has been working with the Brew For Ukraine initiative which has been encouraging breweries from all over the world – including over 70 British breweries – to produce Ukrainian themed beers, many based on original Ukrainian beer recipes, in order to raise money to support the ongoing relief efforts. Robbie Moore, the Conservative MP for Keighley and Ilkley, said: “We have all been horrified by the distressing situation in Ukraine and it’s great to see our independent brewers standing with the Ukrainian brewers and supporting the relief effort. “It’s a privilege to pour one of the first pints of White Cross at Parliament and I will be encouraging all my colleagues to offer their support by sampling Bridgehouse Brewery’s beer.” • www.brewforukraine.beer


Club Awards 2022: come and join us! If you haven’t entered Club Mirror’s Club Awards then now’s the time. Could this be your year? In 2021 the Club Awards, were back with a vengeance following the pandemic ‘s impact on all live events. Now, and with a new format, success, success and more success is the order of the day at the 2022 Club Awards, from applauding clubs reaching their centenary to recognising clubs, officials and volunteers for the vital role that they play in the very fabric of our society. So if you haven’t entered 2022 Club Mirror’s Club Awards yet then now’s the time. Now is your chance to: • Raise the club’s profile. • Encourage new members. • Thank existing members for their support.

• Gain coverage in the local press. • Celebrate clubland in all its forms with fellow clubs from across the country. HOW TO ENTER

• email: send in your club details to info@clubmirror.com • Tel: 01753 272022 • www.clubmirror.com

On the road to Wembley Congratulations to the team from the Drop Inn, Elland and the Ladies team from the White Boar in Bury, Suffolk. Both have now booked their places in the #PubCup semis. (See page 8 for the full details.)

David Pfister, bartender at Angels’ Share Cocktail Bar, Basel, has claimed first prize in the inaugural Graham’s Blend Series global bartender competition, which saw seven bartenders from across the world go head-to-head in Porto. David’s winning ‘Red Curtain’ cocktail paired Blend Nº12 with Camus VS cognac and a homemade red currant cordial, finished with a spoon of Carpano Botanic Bitter. • www.grahams-port.com

HMRC produces MDP guide

Free course in British Sign Language

HMRC has produced a Machine Games Duty (MGD) guide to clarify who's responsible for registering and paying MGD. It’s your responsibility if you hold any of the following licences: • Premises licence, for example for gambling or alcohol • Family entertainment centre gaming machine permit • Club premises certificate, a club gaming

CPL Learning has launched a free online training course ‘British Sign Language – Phrases for Hospitality’ to support venues and individuals who want to improve the hospitality experience for Deaf people. The free course aims to provide an understanding of the inequalities Deaf people face and what you can do to help as well as an introduction to BSL and some basic phrases that enable team members

permit or club machine permit • Prize gaming permit or amusement permit • Registration certificate including a club registration certificate • Bookmaking office licence or bingo club licence • Licence to sell alcohol in Northern Ireland • For full details, see page 38 in this issue.

to connect with Deaf customers more effectively. Launching the course, Jamie Campbell, Director of Learning at CPL Learning, an Access Company said: “It is presented in an informative style and in 10 minutes can help them gain an understanding of the diversity and challenges deaf people face.” • www.cpllearning.com CLUB MIRROR 5


CLUB NEWS

ECB offers advice on fundraising Fundraising is a vital way to generate extra income. The England and Wales Cricket Board (ECB) offers advice on tools and resources to help make this happen. Over 3,000 retailers are already giving free donations through easyfundraising, including some of the biggest names in office supplies, materials, equipment, accommodation and travel. More than 1,700 clubs have registered with the site to date, raising over £290,000 in free donations. The detailed fundraising guide for cricket clubs provides advice on managing events at your club as well as suggestions.

The full guide is available at this link. • easyfundraising.org.uk

CMAE hosting first Sport & Recreation MDP The Club Managers Association of Europe (CMAE) is to host its first Management Development Programme on Sport & Recreation in London on 1-5 August. The five day education course is aimed at Managers wanting a wider view of sports, fitness, recreation and wellness operations. It focuses on racquet sports (tennis, padel tennis, squash) aquatics, accessible sports, fitness, turkish baths and programming for adults and juniors across all sports. At the end of the week delegates will have a thorough understanding of the history, evolution and future trends of sports and wellness in Clubs, to take back to their clubs and committees. CMAE’S Director of Education Torbjorn Johansson said: “CMAA has been successfully running the BMI Sport &

Recreation for several years, which I was able to personally experience and we are delighted to be able to offer this fantastic programme to our members across Europe. Like our other MDP courses this programme

takes a tangible, hands-on approach to the subject matter and we can’t wait to welcome you to London’s world class sport facilities this summer.” • www.cmaeurope.org

RFU’s free grant finder tool for clubs

The RFU’s free-to-use grant search facility allows you to search through the thousands of grants and loans that could help your club. The RFU’s grant search facility is updated daily by a team of researchers and is fully comprehensive. The search tool is completely free to use and there is no limit as to how many times you can use it. •www.englandrugby.com

Mayfield CC receives Sport England £4,293 Jubilee grant Since January, clubs have been able to apply to Sport England for awards of up to £10,000. The fund has been focussed on projects working with people in areas of disadvantage, that add value to their local community and that work collaboratively with other groups to maximise their impact. Mayfield Cricket Club is just one club to have received a grant. 6 CLUB MIRROR

Mayfield CC is situated in Clayton, a rural parish outside of Bradford that has limited public transport links, community facilities and shops, and is within the 15% most deprived areas in England. Over the last year, Mayfield Cricket Club has supported more than 60 of Clayton’s most vulnerable families, many of whom have either suffered with the cost of living increases and their income doesn’t

stretch to cover the basics of food and bills. With no food bank in the parish, volunteers created a community allotment at the rear of the Mayfield CC clubhouse – growing food for the most vulnerable and in-need residents. And after discussions with residents and users of the club, they opened their clubhouse as a community hub, extended their kitchen, added a

disabled toilet and installed a baby changing facility. The community hub is run from 10am-6pm on a Monday by a community liaison officer to help tackle loneliness and, having partnered with the local medical centre, Hollyns Health & Wellbeing, they’re now putting on an exercise and movement class for an hour on Mondays and Wednesdays.


BT SPORT PUB CUP

BT Sport tournament gets underway in style And they’re off! After much anticipation, the fifth BT Sport Pub Cup kicked off on June 12.

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ongratulations to the team from the Drop Inn, Elland and the Ladies team from the White Boar, Bury – both have now booked their places in the #PubCup semis. Congratulations also to Liverpool’s Brookhouse and to The Wishing Well, who have their eyes firmly fixed on Wembley! A total of eight men’s and eight women’s teams will go onto play in the 11-a-side semi finals at Manchester City’s Etihad complex on Sunday, July 24, culminating in the grand final at Wembley Stadium on Friday, November 18. Alasdair Collis, Director of Propositions and Trading – Commercial Sport, said: “In what is a bumper year for women’s sport, we are delighted to be able to accommodate a record number of women’s teams in the 2022 BT Sport Pub Cup and, once again, help make the dreams of both male and female footballer’s a reality by offering them the chance to play at Wembley.” The 2021 edition of the BT Sport Pub Cup saw Brighton pub, The Victoria, crowned champions of the men’s tournament, following their 4-0 demolition of Bradford’s New Line. The women’s tournament was won by the Golden Hind who beat Shifnal Town Sports Bar 1-0 in a repeat of the 2019 Women’s Final.

Last year’s winners, The Victoria, Brighton, celebrated in style.

Brookhouse, Liverpool.

The White Boar, Bury.

Wishing Well, Preston.

The Drop Inn, Elland.

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CLUBS CELEBRATE

Thank you

Ma’am! The Platinum Jubilee weekend was a key calendar event for clubs and the UK at large. Here’s how it looked.

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CLUBS CELEBRATE

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100 YEARS OF THE BBC

Birth of the BBC sees club brought to life In the 1920s a British Institution was formed – the British Broadcasting Corporation. The BBC, as it is now universally known, was established to ‘inform, educate and entertain’, in the words of its first General Manager John Reith, speaking in 1922.

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t’s 1924. Howard Carter has just found the tomb of Tutankhamun, Judy Garland is making her show biz debut (aged just 212⁄ ), and Edwin Hubble is announcing the existence of distant galaxies. Closer to home and London is witnessing more history in the making; the BBC and the BBC Club are founded. Back in its day, the Club was funded by the BBC and formed a creative hub where media minds could get together over a drink (and a smoke) to come up with the next programme idea. Founded as a private members club, the atmosphere echoed the formality of the era and shirts and ties were required when visiting. Over the years, the Club evolved to bring people together with similar interests across a spectrum of different activities, from gliding to chess. Sections benefited from funding from the Club which enabled members to take part in activities they might not otherwise have been able to participate in, such as yachting or flying. The Club also evolved a very active section for BBC retired members, creating a social bridge back into the BBC where many had spent much of their working lives. Today, the Club is still at the heart of social unity within the BBC – albeit less formal. As the BBC has evolved over the last 100 years, the Club has evolved with it. Today it is a completely independent and self-funding operation. Gyms provide a welcome addition to improve employee well-being and the Club provides a range of benefits that extend outside the workplace such as member discounts in the high street, a private members lottery (with a quarterly jackpot of £10,000) and over 30 language courses. The old values have not been forgotten and the Club now has dozens of activity groups (Connect Clubs) linking people together through sport, arts and culture. In 2011 the Club threw open its doors to all BBC employees without the need for membership. Members, however, still benefit from reduced prices on food, drink and activities, priority booking, a free weekly Radio Times and member-exclusive events, all of which far outweigh the membership cost. The Club has extended its boundaries beyond its London sites to provide virtual offerings which mir-

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1932: In the ’3 0s the BBC Cl ub team includ Club won a ca tering Club of ed three chefs. the Year Awar Nearly 80 yea d (Club Mirro rs later, the r; 2011) 1939: Club members at an afternoon card school in an era when jackets and ties were normal dress code.

1933: In a timeless scene, the Club committee enjoys a lively debate. ror the services offered in the London sites without the need for ‘physical’ premises. There may have been many significant changes in the BBC over the last 100 years, but the Club is proud to continue to provide employees with a consistent and stimulating social environment to complement their working lives. And it still lives true to those original BBC principles – to ‘inform, educate and entertain’.


use was dubbed Club, London. Bush Ho 1999: The Bush House 29, having cost 19 in rld ing in the wo the most expensive build around £2m.

1970s: The private members’ Club moved with the times, a creative hub where media minds could get together for a drink – and a smoke.

2000s: Comic Relief is well-supported by the BBC Club and its members – including s. fundraising celebritie

2000s: The Club’s Let’s Go to the Movies campaign proved a great success.

1946: Some things never change. Piles of paperwork during a war-time Club campaign.

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100 YEARS OF THE BBC

2000s: The Club today is complete ly independent and self-funding oper ation.

2000s: The 2010 team – looking after 14,ooo members and 21 activity groups.

of Clubs. Dino Portelli ate accolade, the King im ult s ht). ard Aw b Clu the t John Inverdale (far rig e a celebrated winner of r left) and celebrity hos (fa ris Fer an 2000s: The BBC becam Se r’s rro ard from Club Mi (centre) accepts the Aw

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100 CLUB

Joining the 100 Club T

he 100 Club was first launched in 2021, designed to applaud clubs who hit their centenary during the pandemic-enforced lockdown, making it impossible to mark the occasion in true club style. To help them celebrate, we enlisted the help of our Honorary Secretary Tom Jones (right), one of the CIU’s oldest members at 103.

YOUR INVITATION TO JOIN THE 100 CLUB Has your club hit its centenary? Then let us know. Just drop us a line – caroline@clubmirror.com – or call into the office on 01753 272022. All centennial clubs will be invited to join us at our next celebrations where they will be invited onstage to collect their 100 Club Certificate.

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CALL TO ACTION

16 June 2022 Dear Colleague Research study into perceptions of Drinkaware being carried out by Community Research I am hoping you would be willing to take part in independently conducted research to enable Drinkaware to better understand how the organisation is currently viewed and understood by a range of stakeholders. The views of our stakeholders are very important to us and findings from this research will help shape Drinkaware’s strategic direction. What does this involve? Taking part in the research would involve participating in a 45-minute interview (via telephone or video call) at a time of your choosing. You do not need to do any preparation prior to taking part, we are simply looking to hear your views of Drinkaware and the challenges and opportunities facing the organisation. Independent research We have commissioned independent research agency, Community Research to undertake this research on our behalf. This means that the research is independent and individual responses will not be identifiable in the report Drinkaware receives. Individuals’ views and comments will never be passed back to the Drinkaware and findings will be shared at an aggregate level only. The interview will be audio recorded and, with your explicit permission, Community Research may use anonymised quotes to illustrate some of the research findings. Whilst the research itself will be undertaken by Community Research; Viewpoint Field has been contracted to secure the interviews and arrange the logistics. Thank you: your contribution counts We know that your time is precious and as a thank you for taking time to participate in an interview we are offering to make a £100 donation to a charity of your choice. You can nominate the charity at the end of the interview. Participating in the research would be a real opportunity to share your views with us and will help ensure the work we do is clear, realistic and relevant. If you wish to ensure that this research is bona fide please Jon Sacker, External Affairs Adviser jsacker@drinkaware.co.uk or Duncan Talbot, Research Officer dtalbot@drinkaware.co.uk. If you have further questions about the research itself, please contact Rebecca Addis, Director, Community Research – 07814 268542. I very much hope you will be able to take part in this important piece of research for Drinkaware. Jon Sacker

20 CLUB MIRROR drinkaware.co.uk


160 YEARS OF THE CIU

160 glorious years if the Club & Institute Union The Working Men’s Club & Institute Union was formed at a meeting on June 14, 1862 at Waterloo Place, London. Club Journal looks back at the early days of the Union under its founding father, the Reverend Henry Solly.

CIU clubs have been a force for good in their local communities since 1862.

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aving been founded in 1862, thus predating the FA Cup, the British Red Cross and the Coca-Cola Company, the Working Men’s Club & Institute Union (CIU) has been a force for good in local communities since the reign of Queen Victoria. In his official history of the Union, Clubmen, published in 1987, George Tremlett wrote: “It was the clubs and institutes that gave working men somewhere to meet and relax once their day’s work was done; somewhere to develop hobbies and skills, from gardening to snooker, from darts to the breeding of racing pigeons; a place where they could perhaps, by taking part in the management of their clubs, make a real contribution to the communities in which they lived.” And, save for the reference to ‘men’ – of course, women are now an intrinsic and much-valued part

of life at CIU clubs – Tremlett’s description of the role of the Union’s clubs stands as true as ever in 2022 with an array of activities taking place in our clubs, up and down the land, seven days a week. For the majority of club members, one of the key attractions of heading to a CIU club is the chance to enjoy a drink or two with like-minded people, something which is a far cry from the original vision of the CIU’s founding father, the famously teetotal Reverend Henry Solly. A Unitarian minister, Solly was the driving force behind the formation of the Union as a way of establishing an attractive alternative to pubs as the venues of choice for the urban working class during their leisure time. For Solly, consuming alcohol, even in moderation, was not something to be encouraged.

In 1861, he and the Reverend David Thomas of Brixton set about trying to raise the sum of £3 million – the equivalent of about £380 million in purchasing power in today’s money – to establish a society that would build a national chain of working men’s clubs. The venture was envisioned as a private venture but was later switched to a more philanthropic footing when the appeal for funds proved largely unsuccessful. Thus it was, that on June 14, 1862, with the Lord Chancellor, Lord Brougham, chairing proceedings, that the Working Men’s Club and Institute Union was formed at the Law Amendment Society’s Rooms in Waterloo Place, London. Speaking at the meeting were John Bainbridge, an upholsterer by trade and Mr Bebbington, a costermonger who had become Secretary of the

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160 YEARS OF THE CIU

2007: The Union grants equal rights to women members A dispute at Wakefield City Working Men’s Club in 1978 led to a national campaign for equal membership rights for women at the CIU. Sheila Capstick had been a regular snooker player at the club before an official introduced a ban on women playing snooker. “A bloke came in and said he was going to have women stopped from playing snooker,” she recalled later. “The next thing, a sign went up banning women from playing. I complained to the Committee but nothing happened.” Feeling aggrieved, Sheila started up a petition to overturn the ban and even organised a picket line outside the club. The campaign, “A Woman’s Right to Cues,” escalated, and broadened into a demand for equal rights for women in all working men’s clubs, and for full membership rights within the CIU. This wider campaign was named ERICCA – Equal Rights in Clubs Campaign for Action – which began to lobby members outside the CIU's Annual Meeting in Blackpool, where delegates from progressive clubs proposed resolutions supporting equal rights in clubs. Eventually, after all this activity, a resolution granting women equal members’ rights in the CIU was passed at the AGM in April 2007, although women had been allowed to become full members of CIU club for a decade before that decision. It meant that women members could now use Pass Cards in their own right and visit any of the CIU’s affiliated clubs. Just four years later, in 2011, Carol Goddard became the first female member of the Union’s NEC before stepping down from the role in December 2021.

Club Journal

The CIU first launched its own publication in 1864, entitled The Working Men’s Club and Institute Magazine. Costing threepence per issue, this forerunner of the current Club Journal was discontinued in October 1865. Some 10 years later, the CIU Council voted to re-launch their own publication and on May 15th, 1875, The Workmen’s Club Journal and Official Gazette of the Workingmen’s Club and Institute Union was published for the first time. Publication was suspended in 1878 but in 1883 came the Club and Institute Journal under the Editorship of Council Member Mark Judge. Then, in July 1894, came the first issue of Club Journal with the Secretary of the Union acting as Editor. The new publication was instrumental in raising money for the Union’s Convalescent Homes Fund with a halfpenny for every issue of the magazine sold going to the Fund.

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Westminster Working Men’s Club. A Council was elected at the meeting and the Reverend Solly and the Reverend J H Rylance were appointed as joint Honorary Secretaries of the new organisation. Later that year, Solly became the Union’s first General Secretary with a salary of £200 a year and established the Union’s first offices at 150 The Strand. Interestingly enough, one of Solly’s first actions was to install a bed in a back room so that he could catch up on sleep when working late hours at his desk. He also wrote a manifesto outlining the Union’s aims which had some pretty forthright opinions on “intoxicating drinks”: He wrote: “This Union is formed for the purpose of helping working men to establish Clubs or Institutes where they can meet for conversation, business and mental improvement, with the means of recreation and refreshment, free from intoxicating drinks; these clubs, at the same time, constituting societies for mutual helpfulness in various ways. “It will be the aim of the Council of the Union to assist in extending or improving existing Associations which have in view objects of a kindred nature with the above as well as to promote the establishment of Clubs or Institutes where no such Associations may now be found. “In order to consolidate and strengthen the action and mutual fellowship of the various Associations, Clubs or Institutes, the Council will invite them to become Registered Members of the Union. “(In reference to the use of intoxicating drinks on the premises, the Council are strongly of the opinion that their introduction would be dangerous to the

Carol Goddard became the first female member of the NEC in 2011.

interests of these societies and earnestly recommend their exclusion. They make this recommendation simply on prudential grounds, the reasonableness of which, it is believed the Working Classes will be the first to acknowledge.) “The Council also recommend that at least half of the managing body should be bona fide Working Men.” At the end of the first year, Solly reported that the Union had been instrumental in forming 13 clubs; that 13 others had joined the Union: that 10 were in the process of formation under the Union’s guidance, and that another 17 had received advice or assistance from the Council. Despite Solly’s clear bias against the sale of alcohol in Union clubs, the organisation had got off to a flying start. Just three years later, in 1865, a Special Meeting of the Council was called on the temperance issue and it was agreed that there would no longer be any restriction on the sale of beer in member clubs, a decision that enabled clubs to flourish economically. It was a decision which Solly accepted reluctantly and in his subsequent memoirs, These Eighty Years, Solly cited the example of a newly formed club in Leicester which had taken the decision to sell beer on the premises. He wrote: “What was specially interesting to discover was the extent to which men, when they had got a club of their own, and felt responsible for its good name, were jealous of its credit and honour, and carefully guarded against any excess on their own part or that of their fellow members.” The self-policing nature and the near-total absence of anti-social behaviour due to the overindulgence of members of Union clubs is something


Lobbying the Government on behalf of clubs

CIU officials have been regular visitors to the Houses of Parliament since 1983.

In the mid-1980s, the CIU, under the leadership of President Derek Dormer OBE, took the lead in establishing the All-Party Parliamentary Group for Non-Profit Making Members’ Clubs alongside several other club associations. The first meeting was held in 1983, attended by 50 MPs and two members of the House of Lords and has continued at regular intervals ever since in a forum which allows CIU officials to address parliamentarians directly on the legislation affecting the operation of members’ clubs. The Union is also a founder member of the Committee of Registered Clubs Associations (CORCA) which aims to find common ground between various members’ club associations and represent those views to the Government and other national bodies involved with clubs.

which remains as true in 2022 as it was in 1865. As in the early days of the Union, the role of CIU clubs in promoting responsible drinking, civilised behaviour and community spirit is very much in evidence in modern-day Britain. Of course, as the peerless Club Historian Dr Ruth Charrington points out, the history of the CIU shows a deep-rooted concern for the welfare of others amongst members. She wrote: “The CIU has always had a caring side to its work, offering practical help for those who fall on hard times, not only among its members but also in the wider community. “Even those in far-off countries feel the benefit of club members’ generosity and fund-raising activities. Clubs have always provided much more than recreational pursuits, entertainment and places to socialise in, though these are all very important. “When the CIU was first established, there was no Welfare State — that didn’t appear until 1945. If you got ill or needed hospital treatment, there was no sick pay and very little help on offer. Men who had accidents – as many did since there was no Health and Safety at Work legislation – had to do the best they could or lose their jobs. “The CIU, however, wanted to do something positive and practical for club members who suffered sickness or injury. With scant state provision, it set out to promote mutual self-help and benevolent causes. “Long before the NHS came along, club convalescent homes were opened so that those who had been unfortunate enough to experience sickness had somewhere to recuperate.” The homes may now have gone but the caring spirit of the CIU lives on.

KEY DATES 1862

1977

CIU established by Reverend Henry Solly in London

1893

Queen Elizabeth II becomes the first reigning monarch to step inside a CIU club when she visits Coventry WMC with Prince Philip

CIU opens new office in Clerkenwell Road, London

2007

1894 Former CIU President Lord Rosebery becomes Prime Minister

Annual General Meeting in Blackpool votes to allow women to buy Pass Cards

2011 1894 First convalescent home opens at Pegwell Bay, Kent

Carol Goddard becomes first woman elected to NEC

2018 1934 Club Management Diploma (CMD) introduced

Award in Club Management introduced

2022 1962

CIU celebrates 160th anniversary

100th anniversary celebrated with opening of brand-new Head Office in London CLUB MIRROR 23

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CLFUTBHE

O TH MO N

Cronkeyshaw Social Club Members of the CIU’s Cronkeyshaw Social Club in Rochdale recently marked its centenary with a three-day celebration which included live entertainment, karaoke and a series of prize raffles.

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enowned as one of the world’s great cotton producers in the Victorian era and the birthplace of the co-operative movement, Rochdale in Greater Manchester has traditionally been an area of great strength for CIU clubs as generations of mill workers headed to their local club to relax after a hard shift. The cotton industry may have declined in the area in recent years but many local clubs continue to flourish. Indeed, last month saw the town’s Cronkeyshaw Social Club celebrating its centenary, having opened its doors for the first time in the summer of 1922. To mark this auspicious occasion, the club held a special three-day celebration with a karaoke night on Friday, May 13 followed up with live entertainment across the weekend with two artistes performing on both the Saturday and Sunday nights. Committee Member David Lord says: “It was a great weekend and there was a really feeling of pride

24 CLUB MIRROR


amongst the Committee and members that we’re still doing well as a club 100 years since our foundation. “The club has been an important part of the local community for all those years and continues to be a home-from-home for our members. “We had a great turnout for all three days, starting with a Friday night karaoke that everyone really enjoyed. “The weekend carried on with some really top quality live entertainment with four singers performing across the weekend – two on the Saturday night and two on the Sunday night – and it was a great occasion for the club. “There were also a number of special raffles staged over the Centenary Weekend – five draws each night over three nights – with cash prizes as well as a number of donated prizes, including bottles of wine and spirits and a mobile phone. “We also held bingo sessions on the Saturday and Sunday where we upped the prize money for the winners.” It may be celebrating its century but the club is certainly very much a 21st century venue having undergone a refurbishment during lockdown. “Like many clubs, we decided to use the time when our doors were closed during lockdown to get some work done in the club,” explains David. “We had the funds to carry out the work that was

needed and it made sense to do it when the building was empty. “We had new upholstery on the bench seating, new tables and chairs, new lighting, new carpets and had the décor updated throughout, including the Bar. “Having completed the work it was just a matter of waiting before we could reopen, welcome the members back in and show them the refurbishment. “Everyone loves the new look and I think it really helped us to relaunch ourselves after lockdown in terms of encouraging people to come back to the club after such a long time away. “We’ve also done very well in attracting brandnew members who perhaps had never been in before.” The club has certainly hit the ground running and reports that trade is holding up extremely well. “Like all clubs, we do really well at weekends when members come in to enjoy the live entertainment and catch up with their friends and family,” says David. “We’re a very family-orientated club and lots of families come in throughout the week with children very welcome in the club before 6pm. “We’re always extremely busy on Saturdays but Sundays have become almost as busy and we’ve actually seen an increase in numbers on Sundays compared to pre-pandemic levels.

“One reason for that is that some venues in the area have cut back on live entertainment due to budgetary concerns so people are flocking to us as they know they’ll be able to enjoy a good singer, duo or band on a weekend. “Sadly, we’ve also seen a number of local clubs fall by the wayside in recent years so we’ve picked up members from them. “Obviously there are plenty of other incentives to encourage people to stop by on weekends, including regular raffles, members’ draws and bingo sessions. “Bingo took a while to pick up after we reopened following lockdown but now it’s very, very popular again. “We also hold an annual ‘Audition Night’ in tandem with the Creeme Entertainment Agency who supply our live acts and we actually have one coming up on June 16. “It’s a chance for artistes to show what they can do in a club environment in front of a big audience and get themselves represented by Creeme. “We have around nine acts performing over the night and it goes down really well with our members so that’s something we’re looking forward to this month, especially as we haven’t been able to hold it for a couple of years due to the pandemic.” Live sport is another key incentive for members to head to the club. “We have three screens dotted around the club –

Snooker is a popular activity at Cronkeyshaw Social Club.

CLUB MIRROR 25

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CIU CLUB OF THE MONTH including a large screen behind the stage – and have BT Sport and Sky Sports subscriptions as our members are very keen on watching live sport, especially the football,” says David. “Sometimes there will be three different events being shown at the same time as we try and keep everyone happy. “With the World Cup coming up at the end of the year we’d expect to be packed for all the England games during the tournament. “Traditional sports are also very popular and we currently run two snooker teams, one that takes part in league fixtures on Monday and another which plays its fixtures on Thursdays. “It’s great for the club to have those midweek games going on as it helps to keep the bar trade ticking over on the quieter days.” The club has an upstairs Lounge which is available for private functions and that is another growth area for the club. “Our Lounge is very popular for private parties with members getting the room hire for free and a small charge for non-members. “We have plenty of forward bookings for parties and the like. It’s not every week but it’s a good addiWeekend trade has been particularly brisk in recent months.

26 CLUB MIRROR

Cronkeyshaw Social Club was founded in 1922.


The club’s renovations were carried out by a group of volunteers over five months.

tional source of income for the club through the extra bar takings.” Charity events are also held regularly at the club and there are permanent collection tins on the Bar for a variety of good causes. As with all well-run CIU clubs, it is the Committee which is at the heart of the club’s continuing success and David stresses the teamwork which goes into keeping the club moving forward. “I know some clubs are struggling to fill Committee positions but we’re very lucky that we have plenty of very capable people who are willing to take up roles on our Committee,” says David. “Currently our Committee is nine-strong - Club Secretary Florence Burgess, President Angela Hoyle, Vice-President Roy Hoyle, Treasurer Michael Sully, Michael Hardacre, Gary Crosswaite, Peter Reeve, along with myself and my wife Mavis – and we’re all very happy to get stuck into the various roles.”

As you’d expect, the club has a very competitively priced drinks offering with some local beers proving very popular. “Thwaites Smooth goes down very well with our members, along with Crystal and Crystal Gold lagers from the Joseph Holt Brewery in Manchester,” says David. “We had to introduce a slight price increase in May but our range is still great value when compared with other licensed premises around the area and we enjoy a reputation for serving quality beer. “Our Steward, Philip Greenwood, has been with us for nearly a decade and our Assistant Steward, Edith Teale, has been with the club for 16 years, so we have a very experienced team who work very well with the Committee. “It also helps that one of our Committee members, Peter Reeve, was actually the Club Steward for many years, so obviously offers some great insight

into the running of the bar operation. “We’re very happy with how well the club is doing at the moment with trade returning to pre-pandemic levels and the club looking so good after the refurbishment.” As Cronkeyshaw Social Club embarks on its second century, it would appear that the future is looking very bright.

CONTACT DETAILS Cronkeyshaw Social Club 11 Cronkeyshaw Road, Rochdale OL12 0QR Phone: 01706 647264 Branch: Manchester

CLUB MIRROR 27

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HQ BUILDING THE BUSINESS – CASK ALE

Join the ale trail Top tips on making your beer festival the event to remember and the talk of the town.

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eer festivals are pushing their way into club calendars as the growing interest in cask ale comes to a head. Like any event, however, careful organisation and planning is necessary; an unthought-out profit generating idea can soon turn into a costly exercise. Items to be considered include: • Date – what month? Are you prepared for all weather conditions? • How long should the beer festival last? • Do you need any special licence? • How large is the event – how many beers? How many people are expected? • Who is your target market? Are you attracting families etc? • What equipment do you need for dispense and cooling? • Do you need to provide any catering and entertainment? • What are your staff requirements?

30 CLUB MIRROR

• Set up an action plan with deadlines. • Budget for sales and costs. How many beers are you going to put on sale? The number of beers you plan to put on is crucial given that any unsold beers will be costly. Eight beers mean you have to sell 576 pints. At two pints per person, that means you need to cater for over 200 people over the duration of the festival. Can you accommodate them? Enlist the support of members in promoting the festival to guests. Inform your local paper and CAMRA branch of the activity. This will encourage local interest – a useful tool if you’re recruiting for new members. Where possible, sell tickets in advance. If an entry fee isn’t appropriate (or possible, due to club rules) look at a discounted redemption price per pint. Ask members which beers they would like to be included.

Your suppliers will be an important part of your success. Having your beers stillaged correctly is vital, and most importantly in the summer, serving the beers cool at between 11°C and 13°C (i.e. cellar temperature) is a must. Invite local brewers to host ‘slots’ where they can present their own beers, explain their provenance and do tutored tastings. Food available? On the day, ensure staff are well briefed with the information on all the beers and run a beer competition to involve members. Although you are focusing on beer, ensure there’s plenty of food available; beer creates a good appetite and another opportunity to sell. After the event, have a review meeting. Did you achieve what you set out to do? Have you made the profit you envisaged? What could you do better next time? Canvas the opinion of your members. You can bet they’ll offer their honest opinions!


TOP TIPS AND TIMELY ADVICE 1. Check legal requirements Contact the local licensing officer and confirm details. 2. Decide on the date Try to tie in with other suitable dates e.g. bank holidays, Rugby World Cup, local carnivals or national holidays. If it’s inside how will this impact on your existing trade? If outside will it rain and get muddy? Think of electrical supplies, lighting, tents, noise, and security. 3. Book your equipment in plenty of time 4. Choose your beers Ask your locals for their favourites and try to get as wide a range as possible. This is your chance to educate people. 5. Offer food Keep it simple or go wild, either way this adds to profit and fills empty tummies. 6. Involve everyone – not just ale fans Cater for all tastes, soft drinks and snacks for the kids, wine and lager for non-beer lovers. 7. Arrange a competition Have a vote on the beer of the festival. It’s fun and gives people a sense of ownership. 8. Offer free taster sessions This encourages sales; non-beer drinkers will try before they buy. Have some tasting notes; ask people to add their own. 9. Advertise your event Get hold of the local paper; this is a newsworthy event! Get a taxi firm to sponsor it and offer cheap lifts home. Posters, word of mouth, web site announcements, any way you can think of – get the whole community involved and create a real buzz. 10. Enjoy the event This is a great chance to increase sales and show off to the neighbourhood. Get it right and you will be the toast of the town. Next year could be bigger and better. USEFUL CONTACTS • CAMRA – www.camra.org.uk t: 01727 867 201 e: camra@camra.org.uk • Cask Marque – www.cask-marque.co.uk t: 01206 752212. e: paul@nunny.fsbusiness.co.uk; annabel@cask-marque.co.uk

CLUB MIRROR 31

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BUILDING THE BUSINESS – WEDDINGS

The wedding planner Could your club be a wedding venue of choice? Whether it’s for the wedding breakfast, the dinner or the ceremony itself, weddings represent a valuable revenue stream ready to be tapped into.

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he average cost of a UK wedding is now just under £18,000 according to recent research from wedding-planner Bridesbook.co.uk. Other research found that over 20% of couples were taking out loans and credit cards to fund the day, and one in nine newlyweds admitted to almost breaking up over their strained wedding finances. As a result, says the survey, modern couples planning to get hitched are becoming more thrifty than ever before – from home-produced invitations and wedding favours, to baking their own cakes. And, of course, finding more costfriendly venues for the reception – and indeed the wedding itself. All of this is good news for those clubs willing and able to step into the brink. Since the 1994 Marriage Act declared that licensed venues could hold weddings, the opportunity to provide all aspects of the event – from hen and stag do’s to the reception and the wedding itself – has proved an attractive prospect for club revenue streams.

32 CLUB MIRROR

FEES, FORMS AND APPLICATIONS License fees vary across the country, as you’d expect, and there are numerous regional variations. Rules laid down by the Registrar General, however, form the backbone of regulations across England, Wales and Scotland. (https://www.nrscotland.gov.uk/ registration/getting-married-in-scotland.) The application is, of course, only part of the process. Is your club geared up to leading the bride and groom effortlessly up the aisle, or is it more a question of up the garden path? Can you have your wedding-cake and eat it? THE WEDDING LIST The following list poses questions that the wedding planners will be asking when they visit their venues of choice. Obvious as the questions may seem, your visitors will be reassured when you have the answers at your finger tips, or presented in a professional-looking Wedding Pack.

FOOD AND DRINK • What is the maximum amount of guests allowed? • Do they need to bring in their own caterer? • Can they bring in their own wine/champagne? If so, is there a corkage charge? • What time can the club stay open until? • How many staff would be needed on the day? • Is there a single point of contact at the club who will take responsibility for the event?


VENUE DETAILS • Will they have exclusive use of the venue? • Is there a safe place for storing presents? • Is there a room the bride can use to get changed? • Confirmation of public liability insurance. • Is there the opportunity to see how the venue looks dressed up for another wedding first? • Are candles allowed? • Is there a reasonable rain-proof smoking area outside?

TOP PICKS FOR THE FIRST DANCE Most popular choices for that all important first dance include... A Groovy Kind Of Love - Phil Collins Amazed - Lonestar A Moment Like This - Leona Lewis Angels - Robbie Williams Can’t Take My Eyes Off You - Andy Williams Can You Feel The Love Tonight - Elton John

OTHER SERVICES • Can you recommend/book a cake specialist? • Can you recommend/book a photographer? • Can you recommend/book a car hire service? • Can you recommend/book flowers? • Can you recommend/ book a registrar (if needed/ appropriate)? • Can you recommend/book entertainment/band etc for the afternoon/evening festivities? • Can you recommend/book a toastmaster/Master of Ceremonies if required? ACCOMMODATION • Can you organise any special rates with local hotels? GENERAL • Are the parking facilities adequate? • Can people leave cars overnight? • Can children be catered for? FINANCE AND WHAT’S INCLUDED • Is VAT included in prices quoted? • Are staff included in the costs? • What is the policy on postponement/ cancellation?

Close To You - Carpenters Come What May - Nicola Kidman & Ewan McGregor Crazy For You - Madonna Dream A Little Dream of Me - The Beautiful South Endless Love - Diana Ross and Lionel Ritchie Eternal Flame - The Bangles

Love Is All Around - Wet Wet Wet

Evergreen - Will Young

More Than Words - Extreme

Everything I Do - Bryan Adams

My Girl - The Temptations

Fly Me To The Moon - Frank Sinatra

She - Elvis Costello

From This Moment On - Shania Twain

She’s The One - Robbie Williams

Get Here - Oleta Adams

Show Me Heaven - Maria McKee

Have I Told You Lately? - Rod Stewart

Take My Breath Away - Berlin

Hero - Enrique Iglesias

The Scientist - Coldplay

How Deep Is Your Love - Take That

The Way You Look Tonight - Frank Sinatra

How Sweet It Is (To Be Loved By You) - James Taylor

Three Times A Lady - Commodores

I Don’t Want To Miss A Thing - Aerosmith

Truly Madly Deeply - Savage Garden

It Had To Be You - Harry Connick Jr

Unforgettable - Nat King Cole

I Will Always Love You - Whitney Houston Let There Be Love - Frank Sinatra

Up Where We Belong - Joe Cocker & Jennifer Warnes

Love and Marriage - Frank Sinatra

We’ve Only Just Begun - Carpenters

CLUB MIRROR 33

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BUILDING THE BUSINESS – GROUNDSMANSHIP

Perfect pitches and glorious greens If there’s one thing guaranteed to burst those rain clouds, it’s a feature on drought. So with apologies in advance, Club Mirror offers the publishing equivalent of a rain dance, with advice from the experts on dealing with dry weather conditions.

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BACK TO BASICS Correct watering and pitch maintenance is needed for more than just keeping this land green and pleasant. It’s important to: 1. Help pitches recover, encouraging plant growth. 2. To ensure that surfaces are the correct hardness – requirements for contact sports such as rugby may be different to, for example, tennis, where the bounce of the ball is all important. 3. The rolling of cricket pitches and tennis courts produces a hard, smooth surface with an even ball bounce. Be warned, however, as research has shown that rolling can in fact become ineffective should these rolled surface becomes too dry. 4. Don’t forget... clay tennis courts also need water to bind the surface together, otherwise it will break up and need costly renovation. 5. Plan to reduce reliance on mains water supply use abstracted surface and groundwater, rainwater harvesting and grey water recycling.

Q: How can the impact of hosepipe bans be minimised? If we get hit by bans again you can consider: • Limit unnecessary wear on the pitch. Could you close some pitches? • Avoid applications of fertiliser and pesticide which could scorch or stress the grass. • Limit the use of machinery to essential turf maintenance. • Be prepared to make sacrifices. Cricket outfields will brown, but will recover when rain falls, so focus on the square. • Advise and educate players on diving and stopping on hard ground where the risk of impact injuries and abrasions will increase due to the hard ground conditions. • Delay renovation work to the autumn / winter when rain is generally more likely. • Set up a procedure for regularly reviewing pitches to ensure that they are safe to play.

he quality of greens and pitches throughout the land is a constant source of pride (and anxiety) for clubs across the sporting spectrum – from the smallest cricket club to Wembley Stadium. So what’s the best way to keep greens green, and pitches at playing perfection?

34 CLUB MIRROR

6. Reduce water consumption by monitoring consumption, reducing run off, selecting drought tolerant grasses and using covers to reduce evapotranspiration. Q: How can my club conserve water? Preparing your grounds for potential dry spells means providing the best possible environment for grass to survive when water resources are low. For example: • Increase mowing height. This helps to reduce water consumption and encourage deeper rooting. This will increase the volume of water (and nutrients) available to the grass making it more resilient in drought conditions. • Reduce mowing frequency to help reduce stress

on the grass. This also helps to reduce compaction. Do not collect clippings (where possible); they can return both nutrients and water to the turf and provide a bit of mulch to reduce soil evaporation.


Make the most of any rainfall that does occur. For example, carry out water sensitive operations such as rolling. Capture rainfall off roof surfaces by installing water butts on down pipes.

Q: Are there products that will help reduce the stress on the grass in drought conditions? There are. You should check, however, how long these products will be effective for, and weigh this up against the application rates and costs. Talk with experienced groundsmen or experienced pitch consultants. Q: When is the best time to water? Water should be applied in the late evening or overnight when the sun is down; this significantly reduces the water loss and allows more of the water to get deeper into the soil. Q: How can we ensure that we use the water in the most efficient way? Service your irrigation equipment to ensure that it is leak-free, blockage and scale free and all moving parts are free to move through complete arcs etc. Check distribution uniformity by putting buckets out to ensure water is distributed evenly. Also: • Never leave a static, hose-fed sprinkler system (one where the sprinkler head does not move across the pitch) unattended. Always be prepared to monitor and move it regularly. • The best way to apply water is the right amount on fewer occasions rather than applying water little and often. This will allow the water to get deeper into the soil, encouraging deeper root growth and reduced water loss due to evaporation and transpiration by the grass. • Only apply the amount needed. You can check this by using a spade or corer to see how far the water is penetrating. If you have sandy soils or well drained soils then do not over apply water. If you have heavily cracked clay soils, apply water slowly otherwise water will simply flow down the cracks and away from the turf plants. • When watering, look for signs of water repellency (hydrophobicity), common on dried out sandy or thatch soils. Take cores or use a spade to look where water is going in the soil profile. Q: What alternative sources of water can be considered to help maintain pitches? Three potential sources of water are worth considering. • Using existing watercourses • Using a borehole • Using grey water Using existing watercourses It is currently possible to abstract up to 20m3 a day from a watercourse or borehole without a licence. However, permission is required from the Environment Agency if you need to disturb or alter the bank of a watercourse. In addition, if you don’t own the land, you will need to obtain approval from the owner. Contact the Environment Agency’s for details.

Boreholes Where groundwater tables are high it may be possible to sink a shallow borehole. Where they are not high, you may be able to drill a deeper borehole to access an aquifer. Further information is available from the British Geological Survey (BGS). Using grey water By using the grey water from kitchen sinks and showers it is possible to create a small source of water however, in most cases it is not possible/easy to install the necessary equipment at short notice. If you wish to consider the use of grey water further you can get more detailed information on the Environment Agency’s website. Q: Our tennis club has clay courts which we were told we would be unable to use during the recent hose pipe ban. Why? If the surface of a clay court is not regularly watered and kept moist it will start to dry out and erode. Playing on an un-watered surface will accelerate the erosion leaving undulations in the surface which could expose the sub-base. This could create a dangerous surface and will be expensive to repair in the future. Q: We operate and run a water based hockey pitch but have been told that in the event of another hosepipe ban we would be unable to use the pitch. What would be the consequence of us playing on the pitch if we do not water it? You need to establish which particular artificial grass surface has been installed (i.e. the manufacturer and surface specification). This is very important because there are many different surfaces used for water based pitches and they all perform differently if not watered. Contact the manufacturer (or installer) and ask: • Is the surface safe to play hockey and other sports on if not watered? • If the surface is safe when dry what is the implication on the surface performance and is the surface more likely to be damaged? • Is there any effect on the warranty if the pitch is played on dry?

Q: How much water is used in irrigation in cricket? A survey of 45 clubs in the Sustainable Cricket Project showed that: 1. Clubs do not know how much water they use (because it is historically cheap and convenient). 2. 84% of clubs use mains water for irrigation. 3. Where data were available typical annual consumption for irrigation was: • Small club (1-2 adult XIs, limited junior section): 5-10m3/y. • Medium club (2-3 adult XIs, junior section): 50-150m3/y. • Premier league club (4-5 adult XIs, 2 grounds, large junior section): 200-300m3/y. 4. Only 10 facilities in the country irrigate outfields – for the majority of clubs this is an issue of watering squares. • A typical 12 pitch cricket square is 12 x 3m x 25m = 900m2 in area (0.09 ha). • A typical pitch is only 3m x 25m = 75m2 in area. Therefore irrigation requirements are small relative to other sports including golf, football and bowls. 5. For a typical 20 minute watering during pitch preparation – clubs will use 500-800 litres (0.50.8m3).

WHO CAN HELP? USEFUL CONTACTS Sport England www.sportengland.org Environment Agency www.gov.uk/government/organisations/ environment-agency British Geological Survey www.bgs.ac.uk Institute of Groundsmanship www.iog.org The Sport and Play Construction Association www.sapca.org.uk

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HQ BUILDING THE BUSINESS

HQ BUILDING THE BUSINESS

This month HQ examines revenue raising and money saving. With a big summer of sport underway we provide a refresher on how to pull in money-spending members – and guests – for the perfect sporting occasion. Plus: As Summer temperatures are on the up, spare a thought for hardworking club fridges. Top tips on helping them to keep their cool. Finally: Latest government guidance on Machine Games Duty, and better buying – protecting the bottom line.

Sporting chance with sports screening With an exciting summer of sport underway, now’s the time to ensure that your club is the viewing venue of choice.

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he following team tips provide a pre-match check list for an action-packed summer.

protecting from direct sunlight. Quality sound systems will also add to the atmosphere. And test out the volume levels pre- match; too soft and you lose the mood, too loud and members complain. The advice is, however tempting, is don’t try to go half way; likelihood is you’ll please no one.

Marketing matters Communicating the date and start time of the screenings is as blindingly obvious as it is essential. Place signs and posters at strategic points around the club, e-shot your membership base and make use of materials available from suppliers.

Food and drink Snacks and easy-to-eat foods can provide a hook to keep members in the clubhouse rather than heading home for food when they’re hungry.

Guest players Don’t forget to bring the word-of-mouth tactic into play. Ask members to spread the word, and invite them to draw in guests for the activities. Make the club the venue of choice for viewing.

invest in a new system. Consider screening sports alfresco on all- weather screens while you’re at it.

Hi tech, hi performance The quality of screens should rank highly on any check list. Funds permitting now could be the time to

Perfect siting Inside, and siting is an obvious issue; all spectators will want a perfect view which means screens need

Category management Obvious advice, but category management at the bar is key. Move best sellers to the front of the fridge, and con- sider offering ‘all-in’ deals, such as jugs of beer, buy one get one free, free hot dog with every four pints and so on. Tactical top ups during the fading minutes of the matches will help to keep members in the club longer.

Cool advice on fridge maintenance during the summer months

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ne of the commonest forms of ‘fridge abuse’ is simply putting it in the wrong place, so that there is inadequate ventilation. This means it has to work much harder to maintain temperature. Make sure your fridge has plenty of ventilation and make sure staff don’t block it (for example, by storing trays beside the cabinet’s ventilation panels). Make the kitchen cooler Making better use of the kitchen’s ventilation could drop the ambient temperature by a degree or two, which means the fridges will need less energy (plus, your staff will be more comfortable). Equally, putting your fridge in a cooler part of the kitchen, away from the hot cooking equipment, will mean it doesn’t have to work so hard. Overloading Another common abuse is to overload fridges. This affects the internal airflow, reducing the cabinet’s or

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if you’re storing big boxes, make sure they don’t block the airflow. Shut that door Obvious but another common abuse in a busy kitchen. Always shut the fridge, freezer or cold- room door and NEVER prop them open! If you’re constantly going in and out of a coldroom, fit a plastic strip curtain to keep the cold in.

coldroom’s ability to chill effectively. Again, the system will constantly work to try to rectify the problem and energy will be wasted. Internal layout Make sure your shelves are properly spaced out and,

Turn off the burners A common practise in kitchens is to leave gas burners on. This raises the kitchen temperature and causes fridges to work much harder than necessary. So turn burners off when they’re not in use. Choosing energy-efficient refrigeration Manufacturers are continuing the battle to make their products ever more energy efficient, so keep an eye out for their latest products.


HQ BUILDING THE BUSINESS

HQ Building the Business – free UK reader service HQ Building the Business is a free reader service in the UK, designed to help clubs with all their purchasing requirements, from latest launches to energy comparison sites.

Free EV Car Charging Why should I install Free EV chargers at my organisation? • Lower your club’s carbon footprint and improve your green credentials. • Free or low-cost EV charging is an extremely affordable perk to offer as part of an attractive benefits package for staff. • Run your club’s vehicles in the most cost-effective and environmental way. • Clearly and obviously demonstrate your commitment to climate change. • Create an additional revenue stream by charging for your EV charging services. (T&C’s Apply.)

Tips for Savings There’s no denying that clubs are expensive to run. The Carbon Trust estimates that the annual energy costs for the small businesses exceeded £1.3 billion as of 2018. So if you’re one of these feeling the pinch. Here are a few ways that you can reduce your costs.

“David and the HQ team have been very successful in reducing costs for our members. They specialise in the field of energy management, however, within the company they also are able to reduce costs in other key areas as well. Find the time to have a conversation with David. It will pay dividends!” Dave Edmundson, Chair, Spring North

daylight sensors. Smarter lighting will ensure that your lights are only on when they are required. Take this tip to the next level by replacing your lights with energy-saving equivalents – such as T5 tubes or compact fluorescent or LED lamps. Doing so could reduce your electricity consumption by up to 80% as well as lower wasted heat. Lower your heating costs Try to avoid overheating your corridors and offices. You should be aiming for a temperature between 19-21°C. Any higher and it can become uncomfortable for your staff and members. Grants and funding schemes are still available subject to survey, credit and application process, please contact us for more details. Get Smarter with lighting Cut the cost of lighting by installing occupancy and

How to contact Us For cost saving reviews for your business, please contact us via +44 (0)1753 272022 or email info@clubmirror.com. www.hqbuildingthebusiness.com To visit our Energy Comparison site click here: www.clubmirror.com/energy-comparison

Our services include: Energy management & compliance• Office supplies • Telecoms • IT & digital support • Waste management • Fire equipment & maintenance • Boiler & air-conditioning replacement and maintenance • Renewable technologies • Health & Safety • HR • Transaction Handling • Food & Drink • Business insurance • ANPR/Parking facilities • Refurbishment • LED projects

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HQ BUILDING THE BUSINESS – MGD

Machine Games Duty Clubs with gaming machines can now download HMRC’s guide on Machine Games Duty (MGD), or read it here. 1. What you pay MGD on You may have to pay MGD if there are machines that give cash prizes on your premises. You pay duty on: • Slot and fruit machines, and other gaming machines • Quiz machines and other ‘skill with prize’ machines (This guide is also available in Welsh (Cymraeg).) You do not pay it on machines where the prize is less than the cost to play, or on takings from charity events, tournaments, lottery machines or if the machine is for domestic use. Your takings from machine games will be exempt from VAT if you pay MGD. If you’re responsible for MGD you’ll need to register, send regular returns, pay duty and keep records. Who’s responsible for registering and paying? It’s your responsibility if you hold any of the following licences: • Premises licence, for example for gambling or alcohol. • Family entertainment centre gaming machine permit. • Club premises certificate, a club gaming permit or club machine permit. • Prize gaming permit or amusement permit. • Registration certificate including a club registration certificate. • Bookmaking office licence or bingo club licence. • Licence to sell alcohol in Northern Ireland. There are different rules for tenants of pubs. They are responsible for MGD, rather than the premises licence owner (usually the pub’s owner). On stopping being a tenant, they must cancel their registration. You are not responsible for MGD if you supply the machines, unless you also hold the licence or permit for the premises. If your premises does not have a licence, HM Revenue and Customs (HMRC) will ask someone else, usually the manager or owner, to register and pay the duty. You may have to pay a penalty if you do not register when you should. 2. Register Register for Machine Games Duty (MGD) at least 14 days before you make your machines available to play. You register by adding MGD to your HM

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MGD rates Machine type 1 - lower rate Machine type 2 - standard rate All other machine types - higher rate

Cost to play

Prize

20 pence or less 21 pence to £5 More than £5

£10 or less £11 or more Any

Revenue and Customs (HMRC) account. If you do not have one (or only have an account for personal tax), create an account as an organisation. To register for MGD, you’ll need: • Any licence or permit numbers for your premises. • Your Unique Taxpayer Reference (UTR), if you’re registered for Self Assessment or Corporation Tax. • Your VAT number, if you’re registered for VAT. • Your National Insurance number. • To know how many machines you have. • Your accountant’s MGD agent reference number and postcode, if you want them to file returns on your behalf. After you’ve registered You’ll need to keep accurate records to show: • How you worked out the figures for your return. • That the amount you’ve paid is correct. Keep your records for four years as HMRC might ask to see them. If you want to file paper returns Fill in and send the registration form if you want to file paper returns. 3. How much you pay You pay Machine Games Duty (MGD) on the total net takings from your machine games (see table above). This is what you charge to play the games minus the amount you pay as winnings, including noncash prizes. You do not pay it on takings from charity events, tournaments or lottery machines. If your machine has more than one type of game, you pay the rate for the highest rated game on all takings from the machine. Example: If your machine has five games that cost 20 pence to play, and one that costs £6 to play, you’d pay 25% on your net takings from the machine. So if your net takings are £400 you’d pay £100 MGD. 4. File your return You must file a Machine Games Duty (MGD) return every three months.

Rate you pay 5% 20% 25%

Your return is due within 30 days of the end of the accounting period. You’ll get a reminder if you included your email address when you registered online. You’ll need: • Records of your total net takings from machine games • Details of how you worked out the figures You still fill in a return even if you do not owe anything, or your business has not traded during this accounting period. This can be for any reason, including if you’ve closed because of coronavirus (COVID-19). Enter ‘0’ in all boxes. If you chose to file using paper forms HM Revenue and Customs (HMRC) will send you paper forms when your return is due. If you do not receive them, contact the helpline. After you’ve filed your return Pay your Machine Games Duty bill within 30 days of the end of your accounting period. You may have to pay a penalty if your return or payment is late. HMRC can also charge you an estimate of what you owe. 5. Change your details Sign in to the MGD service to: • Change your contact address or other details • Cancel your registration if you’ve stopped trading, no longer have machine games or want to be registered as part of a group of companies • Add, change or remove an authorised agent to file returns for you You can also contact HM Revenue and Customs (HMRC) by phone or post. You’ll need to tell them your registration number. Switch to file online instead of sending paper returns If you already have an HMRC online account, sign in to add the MGD service. Otherwise, register for an HMRC account and sign up for MGD. • More details at gov.uk/machine-game-duty


Introducing

The ultimate fun experience Drans elds SPOTLIGHT is a state-of-the-art audio visual platform delivering the best entertainment to your venue and giving your customers lots of fun with the ultimate entertainment experience. Spotlight is modular system that enables a club to tailor it to their needs, whilst allowing instant upgrades to bring in additional features on a pay-as-you-use basis.

Best deals, best service, best choice Drans elds is the UK’s largest independent supplier of gaming and amusement machines to private members clubs, pubs and the licensed trade. With over 75 years’ club and pub industry experience, we have unrivalled expertise and are able to provide the very highest levels of service and support to help you maximise pro ts for your venue.

The next generation, premium 3-screen digital cabinet, packed with the latest smart technology

Call Drans elds on 0345 644 9414 enquiries@drans elds.com www.drans elds.com Make more money with Drans elds – your local partner in pro t Recommended supplier to: Club and Institute Union, Association of Conservative Clubs, Alliance of British Clubs, National Union of Labour & Socialist Clubs, National Association of Railway Clubs, Association of Independent Clubs.


LIVE SPORTING FIXTURES FROM

The best of Friday, June 10, 10am – Sky Sports Cricket Test Cricket: England v New Zealand – 2nd Test New skipper Ben Stokes leads England in the second Test of the three-Test series at Trent Bridge in Nottingham. In 2021, with the sides having drawn the first Test, New Zealand won the second Test by eight wickets to win the series 1–0. It was the first time that New Zealand had won a Test series in England since 1999.

There is plenty of top sporting action coming up in June, including Royal Ascot, the US Open, the start of Wimbledon 2022, plus some unmissable international football ties in the European Nations Cup. Sunday, June 5, 5pm Sky Sports

Saturday, June 11, 7.45pm Channel 4

World Cup Qualifying Play-Off Final: Wales v Scotland or Ukraine

Football – European Nations Cup: England v Italy

Tuesday, June 7, 7.45pm Channel 4

Football – European Nations Cup: Germany v England

Saturday, June 11, 7.45pm – Channel 4 Football: European Nations Cup – England v Italy The Three Lions meet the European champions behind closed doors at Molineux due to sanctions imposed by UEFA. This is, of course, a repeat of the Euro 2020 Final (actually played in 2021) which saw England lose on penalties after close-fought match. Italy have since failed to qualify for the 2022 World Cup.

Wednesday, June 8, 7.45pm Premier Sports

Football – European Nations Cup: Wales v Netherlands Friday, June 10, 10am Sky Sports Cricket

Test Cricket: England v New Zealand – 2nd Test Friday, June 10, 7.45pm Sky Sports Man Event

Super League: Catalans Dragons v Hull FC Saturday, June 11, 10am Sky Sports Cricket

Test Cricket: England v New Zealand – 2nd Test Saturday, June 11, 1pm BT Sport

Tuesday, June 14, 2pm – ITV Horse Racing: Royal Ascot One of the biggest horse racing events of the year gets underway in the Queen’s backyard with five days of top flat racing in prospect. There will be seven races per day with the first day alone seeing three prestigious Group 1 contests – the Queen Anne Stakes, the King’s Stand Stakes and the St James’s Palace Stakes.

Premiership Rugby Union: Semi-Final 1 Saturday, June 11, 4pm BT Sport

Sunday, June 12, 10am Sky Sports Cricket

Test Cricket: England v New Zealand – 2nd Test Sunday, June 12, 12 noon Sky Sports F1

F1: Azerbaijan Grand Prix Monday, June 13, 10am Sky Sports Cricket

Test Cricket: England v New Zealand – 2nd Test Tuesday, June 14, 10am Sky Sports Cricket

Test Cricket: England v New Zealand – 2nd Test Tuesday, June 14, 2pm ITV

Horse Racing: Royal Ascot – Day 1 Tuesday, June 14, 7.45pm Channel 4

Football – European Nations Cup: England v Hungary Wednesday, June 15, 2pm ITV

Horse Racing: Royal Ascot – Day 2

Premiership Rugby Union: Semi-Final 2

For latest sporting news look out for your regular Sports Club Bulletin and/or visit www.clubmirror.com 40 CLUB MIRROR


June’s live sport Sunday, June 26, 10am Sky Sports Cricket

Test Cricket: England v New Zealand – 3rd Test Sunday, June 26, 1pm BT Sport

MotoGP: Netherlands Grand Prix Monday, June 27, 10am Sky Sports Cricket

Test Cricket: England v New Zealand – 3rd Test Monday, June 27, 12.30pm BBC

Tennis: Wimbledon Championships Tuesday, June 28, 12.30pm BBC

Tennis: Wimbledon Championships Wednesday, June 29, 12.30pm BBC

Tennis: Wimbledon Championships

Premiership Rugby Union Final – Saturday, June 18, 3pm BT Sport

Thursday, June 16, 2pm ITV

Saturday, June 18, 2pm ITV

Thursday, June 23, 10am Sky Sports Cricket

Horse Racing: Royal Ascot – Day 3

Horse Racing: Royal Ascot – Day 5

Test Cricket: England v New Zealand – 3rd Test

Thursday, June 16, 7pm Sky Sports

Saturday, June 18, 3pm BT Sport

Thursday, June 23, 7.45pm Sky Sports Man Event

Golf: US Open

Premiership Rugby Union: Final

Super League: St Helens v Leeds Rhinos

Sunday, June 19, 1pm BT Sport

Friday, June 17, 2pm ITV

Horse Racing: Royal Ascot – Day 4

MotoGP: German Grand Prix

Friday, June 24, 10am Sky Sports Cricket

Sunday, June 19, 6pm Sky Sports F1

Test Cricket: England v New Zealand – 3rd Test

Friday, June 17, 7pm Sky Sports

F1: Canadian Grand Prix

Golf: US Open

Sunday, June 19, 7pm Sky Sports

Saturday, June 18, 7pm Sky Sports

Golf: US Open

Golf: US Open

Saturday, June 25, 10am Sky Sports Cricket

Test Cricket: England v New Zealand – 3rd Test

Thursday, June 30, 12.30pm BBC

Tennis: Wimbledon Championships Friday, July 1, 10.30am Sky Sports Cricket

Test Cricket: England v India – 1st Test Saturday, July 2, 10.30am Sky Sports Cricket

Test Cricket: England v India – 1st Test Sunday, July 3, 10.30am Sky Sports Cricket

Test Cricket: England v India – 1st Test Sunday, July 3, 2pm Sky Sports F1

F1: British Grand Prix

For latest sporting news look out for your regular Sports Club Bulletin and/or visit www.clubmirror.com CLUB MIRROR 41


CLUB ACT OF THE YEAR

Club Act of the Year takes to the stage Club Mirror is searching for the best club acts in the country and we’re asking for your help. Just nominate your favourite acts and you could be on your way to winning £500. Time to take a bow.

D

oubling up as a nation-wide membership drive, the Club Act of the Year is set to become a showcase for clubs and club entertainment across the country. This award aims to raise the profile of clubs and their live entertainment throughout the UK, and to provide a platform for acts who are thriving on the club scene. Have a look at your entertainments schedule and tell us who you’d like to shine a spotlight on. Which comedians do members flock to see? Which bands always get an encore? And which singers consistently draw in the crowds? From comedy acts to, bands, duos and soloists, we’ll be announcing finalists by category and then category winners. Finally comes the ultimate accolade - Club Act of the Year. The winning act will perform live at the prestigious Club Mirror Awards, and the nominating club will be invited to attend. The club will also receive £500. How to enter your favourite acts Just send us their name and contact details (or who you book them through) and we’ll do the rest. So let’s get nominating! Good luck!

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Doubling up as a UK-wide membership drive, the Club Act of the Year is set to become a showcase for clubs and club entertainment across the country.

CLUB ACT OF THE YEAR NOMINATIONS I would like to nominate the following act/acts. Please include contact details of the acts. This could be their email address, facebook page, web address or agent. We will advise them of your nomination. Deadline for nominations: 30 August, 2022 1. __________________________________________________________ Act contact details: _____________________________________________ 2. _________________________________________________________ Act contact details: _____________________________________________ 3. _________________________________________________________ Act contact details: _____________________________________________

Your Name: __________________________________________________

Nominate your favourite acts and you could be on your way to winning £500 for the club.

Club:

__________________________________________________

Address:

__________________________________________________ __________________________________________________

Email:

__________________________________________________

Mob/Tel:

__________________________________________________

Fill in this form and send to: Club Act of the Year, Alchemy Contract Publishing, 59-60 Thames Street, Windsor SL4 1TX, or email details to caroline@clubmirror.com

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SUPPLIER OF THE YEAR AWARDS

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CLUB SU

YEAR HE

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Supplier of the Year Awards Clubs are at the top of their game when it comes to working with suppliers and favourite club brands. So which suppliers are truly pulling their weight? And which brands are consistently proving their worth at the club bar? Time to nominate! And as a thank you, your details will be entered in to a Free Prize Draw with the chance to win £100 for your club. Name: ________________________________________________________________________________ Club name & Address: ________________________________________________________________________ ___________________________________________________________Post Code:___________________ Your email: _____________________________________________________________________________ Tel no/nos. (optional): _______________________________________________________________________ SUPPLIER OF THE YEAR NOMINATIONS My top supplier/s (across all areas of the club - up to 3) are:

1 _________________________

2 __________________________ 3 __________________________

My top drinks brand/brands (up to 5) at the bar are:

1__________________________ 2 ___________________________ 3 __________________________ The most highly nominated suppliers and brands will be recognised during the 2022 Festival of Clubs. How to nominate: You can send in your nominations by email to caroline@alchemymedia.co.uk with the subject line ‘Supplier of The Year Nominations’. Alternatively, cut out this form and post to: ACP/Supplier of the Year Awards, 59-60 Thames Street, Windsor, Berkshire, SL4 1TX Deadline: 30 September, 2022 44 CLUB MIRROR


Marston’s Beer Company – now the Carlsberg Marston’s Brewing Company – was presented with a Special Award at the inaugural Supplier of the Year Awards.

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EUROPEAN CLUB TOUR

Club Mirror heads to Europe We are proud to be in our 52nd year of championing clubs. To celebrate, Club Mirror embarked on a 2022 European Tour to witness how Clubland and the hospitality sector is fighting back. And then some!

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rom Italy to Cyprus and Spain to Holland, clubs and the hospitality industry are back with a vengeance. Enjoy this whirlwind tour of what your European colleagues are up to.

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Cyprus

Italy


Cyprus

Italy

Holland

Italy

Spain

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EUROPEAN CLUB TOUR Holland

Italy

Cyprus

Cyprus

Italy

48 CLUB MIRROR

Italy

Cyprus


Cyprus

Holland

Spain

Italy

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EUROPEAN CLUB TOUR Cyprus

Italy

Italy Cyprus

Italy

Italy Cyprus

Keep up to date on what we are doing by clicking on these links:

www.clubmirror.com www.twitter.com/clubmirrormag www.facebook.com/clubmirrormag www.instagram.com/clubmirrormag Cyprus

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WHAT’S NEW & INDUSTRY INSIGHTS

Product updates Along with our weekly Bulletins, Club Mirror showcases brand news, industry insights and latest products to hit the club market, all aimed at boosting club business. Classic sausage roll voted king of the Platinum Jubilee street party With June’s Platinum Jubilee celebrations seeing one of the biggest ‘street party’ weekends in years, 67% of Brits were looking for a return of retroclassics dishes, according to a survey of over 1000 UK adults*, with the humble sausage roll coming in as their favourite street party choice. The full list included: • • • • • • • • • •

Sausage roll (32%) Pizza (28%) Finger sandwiches (20%) Chicken Wings (19.3%) Chicken Goujons (16.6%) Cake (16.1%) Mini Sausages (16.0%) Crisps (15.5%) Scotch Eggs (13.3%) Cheese and Pineapple (12.5%)

Although having become popular in the past few years, olives and hummus came at the bottom of the list of most-wanted snacks - in fact, only a third of Brits said they liked to see more modern dishes at these events. When asked what plates they would like to see making a comeback, 31% said they missed the classic Vol-au-vents and a quarter (25%) wanted to see a retro trifle in the centre of the street party table. Other long-forgotten treats Brits wanted to see back at their parties included Black Forest

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Gateau (24%), Battenberg Cake (23%) and savoury classics like Prawn Cocktail (21%). * Source: SPAR UK

Campbell Brothers brand rolls out nationwide The Campbell Brothers brand, established for 120 years as a supplier to the catering and hospitality sector, is being rolled out nationwide. The change means that London-based Henson Meats, also part of the Bidfresh network of fresh produce suppliers, will trade as Campbell Brothers from the start of July 2022. “Operating as a single, national brand, with consistency in product sourcing, codes and pricing means that Campbell Brothers can support the broad range of menu styles that catering operators now offer,” said Neil McCole, UK Sales Director for Campbell Brothers. “From bespoke burgers for the barbecue, to beef dry-aged in our salt wall chamber, prime steaks and deli specialities including our renowned Henson’s salt beef, the combined Campbell Brothers business offers the industry’s broadest range of both prime cuts and prepared products.” The business already supplies over 2000 chefs and operators nationwide. • campbellbrothers.co.uk


Horlicks shakes it up with ‘Victoria Sponge cake shake’ recipe Iconic British brand Horlicks took a twist on a classic Victoria Sponge by creating a ‘Cake Shake’ recipe for the Platinum Jubilee weekend, transforming it into an ‘on-trend’ shake with a classic malt taste. Method: Place 200ml of milk, 3 heaped tsp of Horlicks, 1 scoop of vanilla ice cream, and 20ml of 1883 syrup into a blender and blitz at full speed. Once smooth, pour into a glass. Top with whipped cream, fresh strawberries and a drizzle of 1883 mixed berry (grenadine) syrup to finish. • aimiafoods.com

Balmoral distillery celebrates Queen’s Platinum Jubilee A limited release Balmoral Platinum Edition Highland Single Malt Scotch Whisky has been released in celebration of The Queen’s Platinum Jubilee. The whisky was distilled at Royal Lochnagar, Scotch Whisky Distillers By Appointment to Her Majesty The Queen, a mile from the Scottish home of the Royal Family, Balmoral. The first two bottles, were presented as gifts to Her Majesty and HRH The Prince Charles, Duke of Rothesay. A further 222 individually numbered bottles were released for sale in June, priced at £500. • royallochnagardistillery.com

Lime & Mint new cordial flavour joins Bottlegreen portfolio Bottlegreen, the UK’s No.1 premium cordial (Nielsen Total Coverage, (£) MAT 26.03.22) has brought a refreshing new angle to its award-winning range with the launch of its latest flavour, Lime & Mint. Sarah Lawson, head of marketing – softs at SHS Drinks, said: “Our latest launch blends together flavours which echo the renowned mojito and will appeal to both bar-goers seeking high-quality cordial drinks and bar staff after quick and flavoursome ingredients to create distinctive cocktails and mocktails.” Available in the brand’s 500ml glass bottle, the new addition offers zesty lime infused with crushed mint leaves mixes and Cotswold spring water drawn from an on-site spring to create a flavor, taking its cues from the ever popular mojito. This summer will see the brand’s biggest-ever advertising campaign using the tagline ‘Add a Dash of Extraordinary’. • shs-drinks.co.uk

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WHAT’S NEW AND INDUSTRY INSIGHTS Aquilo launches affordable cooled range Aquilo Refrigeration has launched a new ‘futureproof’ range of hydrocarbon cooled commercial fridges and freezers developed to deliver high-spec refrigeration at entry level prices. With a focus on sustainability, reliability, functionality and easy maintenance, the range exclusively utilises R290 hydrocarbon refrigerant which possesses the naturally occurring, non-toxic qualities that have made it one of the most climate-friendly and cost-efficient refrigerants available today, says the company. This means that all the fridges and freezers are non-ozone depleting and have a Global Warming Potential (GWP) of under 5. And, because R290 rapidly absorbs more heat than the old-style refrigerants, temperature recovery is enhanced and energy consumption is reduced. The range includes various counter, undercounter and countertop models as well as uprights. A standard two-year parts and one year labour warranty applies, with bespoke and extended warranties available on request. • aquilorefrigeration.co.uk Hoshizaki add latest Cubelet model to the mix Ice machine experts Hoshizaki has announced its latest ice machine model within its Hydrocarbon portfolio, the CM-50KE-HC. Capable of producing up to 55kg of high-quality cubelet ice in 24 hours, this self-contained ice maker is deemed to be ideal for bars looking for perfect dilution of spirited drinks such as mojitos and tiki cocktails. This is thanks to the dry and hard components of this ice type, explains Simon Frost, Director UK & Ireland, Hoshizaki UK. “Hoshizaki cubelet ice acts as an ideal cooling agent due its high water-to-ice-ratio giving optimal dilution,” he said. “This is achieved thanks to a combination of pioneering ice technology and unique machine design with extruding head which provides high compression. In such conditions, a hard and dry ice type which combines the characteristics of nugget and cube ice is born.” Designed with hygiene in mind, the CM-50KEHC benefits from Hoshizaki’s automated water circuit rinse cycle as well as an easy-to-clean high-grade stainless-steel exterior. The absence of moving parts prevents wear and tear, while the water-lubricated

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bearings protect the system from calcification and bacterial contamination. With outside dimensions of 498 x 570 x 697mm (W x D x H), the undercounter CM-50KE-HC perfectly fits into small spaces with the lowest height in the market, said the company. • hoshizaki-snowflake.com Direct Seafoods steps up in-house skills training

Direct Seafoods is increasing the support it offers chefs from all its eight regional fishmongers around the UK, as well as launching a new internal skills training programme for its own teams. The eight regional fishmongers work directly with fishing ports around the coast of Britain, as well as overseas fisheries. This increased support is in recognition of the importance of fish and seafood dishes in helping operators across the hospitality sector to boost menu appeal to cautious consumers in today’s current challenging trading environment. Alongside in-house skills training, Direct Seafoods is also relaunching its programme of masterclasses and training session for chefs across all its depots. Direct Seafoods won the Marine Stewardship Council Award for Fresh Fish Food Service Supplier of the Year 2021, recognising its commitment to sustainability, and the diverse range of products it offers. • directseafoods.co.uk Packaging review removes 70 tonnes of black plastic As part of a three-year comprehensive review of plastic packaging use across its brands and private label products (2020-2023), the removal of black plastics from AAK Foodservice’s Lion Sauces packs in 2020 has resulted in a 70 tonne reduction in the use of non-recyclable plastics. Lion brand manager Sarah Lesser-Moor said: “Plastic packaging provides benefits for food producers and consumers in allowing food to be transported safely protected from contaminants and in helping to preserve food, so cutting waste. “However, the negative impact of single use plastic is a key concern. Removing black plastic from our Lion Sauces brand is a step forward and we will continue to look at ways to reduce plastics within our packaging and to work with suppliers to find more sustainable solutions.” AAK Foodservice has set ambitious targets for sustainable packaging across its brands including Lion, Prep, Whirl and Uncle John’s, focussing on the three Rs – reduce, reuse and recycle. Lion sauces are suitable for vegetarians, vegans, non-GM and soya-free and are free from artificial colours, preservatives and sweeteners. • aakfoodservice.com


Appleton Estate mixology competition returns to UK The prestigious Appleton Estate mixology competition champions the authentic and colourful spirit of Appleton Estate Jamaica Rum, re-launching with particular focus on the versatile, multi-award winning, Appleton Estate 8 Year Old Reserve rum and its signature serve – the Mai Tai. With premium rum experiencing a resurgence, rising to be the second fastest growing spirits category in 2022[2], Journey to Joy offers bartenders an unparalleled opportunity to showcase the spirit’s versatility and put their creativity in the spotlight. The competition is open to applicants from across the On-Trade, with participants asked to submit two serves that demonstrate both their inventiveness and understanding of the deep versatility of Appleton Estate 8 Year Old Reserve. As part of the journey, and to help entrants familiarise themselves with its portfolio of rums, Appleton Estate will host seven Rum Roadshows throughout June - six in person across the country and one virtually. Led by brand ambassador Chris Dennis, these roadshows will offer the opportunity to taste and learn about several Appleton Estate expressions, helping potential entrants to understand the complexity of these rums ahead of their submissions. Entries are open until 30 June 2022, with a series of regional shortlists announced following. There will be four regional heats – North, Central, South and London – where the top eight qualifiers from each region will be invited to showcase their flair for rum-based serves, tasked with producing their two serves in just eight minutes and then presenting their creations to an esteemed panel of judges. The winner from each heat will progress to the national grand final in London on 09 November. In a slight twist to the journey, world-renowned Master Blender Joy Spence will choose one ‘Wild Card’ entrant from each of the regional heats to also appear at the finals, bringing the total to eight competitors –

apt given the competition celebrates Appleton Estate 8 Year Old Reserve. Judged by a panel of experts including Chris Dennis, Campari Group UK’s Rum and Whiskies Ambassador, and Hamish Smith, Editor of CLASS Magazine, the winning entrant will receive the prize of a once in a lifetime trip to Jamaica for two – including the opportunity to visit the famous Appleton Estate, guided by Joy Spence herself. Chris Dennis, Rum and Whiskies Ambassador, Campari Group UK said: “Rum is fast becoming the drink of the moment, with premium rums such as Appleton Estate helping to drive momentum, leading to premium rum growing its share of the category by 6.1% vs 2019[3]. “Rum’s smooth versatility lends itself perfectly to cocktails as well as being sipped neat. With rum featuring in five of the top 20 cocktails across the UK On-Trade[4], and a growing cocktail movement across the UK, now is the perfect moment to celebrate Appleton Estate’s role in defining such a classic cocktail as the Mai Tai, while also looking to future interpretations with the same outstanding rum at their hearts. I am excited to see what the best minds in the nation’s bars create in response to our competition brief.” • .appletonestate.com/en-uk/contest

RTD WKD returns to TV’s Love Island WKD Brand owner SHS Drinks has announced a second WKD year deal as the Official Alcohol Partner of Love Island series 8. The relationship-based reality show features a cast of singles hoping to find love in the sun. Plans to leverage WKD’s Official Partner status and maximise the tie-in will comprise broadcast media, significant on-trade activation with Island-themed sharing cocktails and promotional giveaways, and a social, digital and influencer campaign, including exclusive WKD-themed content featuring ‘Islanders’. Last year’s series was 2021’s most-watched commercial programme for 18 to 25-year-olds (the WKD core target) and achieved an average of 4.2m total viewers per episode. Bringing the partnership to life in the on-trade and increasing rate of sale for stockists, WKD and Love Island will transform participating outlets with a wide-reaching campaign under the theme WKD Island Nights. Alison Gray, Head of Brand, WKD at SHS Drinks, said. “Consumers are going to see WKD and Love Island brands partnered up on TV, partnered up in on-trade venues and partnered up on social media.” • shs-drinks.co.uk Longing, homesickness and nostalgia in a bottle Penderyn’s whisky Hiraeth (pronounced ‘here-eyeth’ – roll the ‘r’!) is the first Penderyn Icon of Wales to be named after a “feeling”. The Welsh word has no direct translation and is described as somewhere along the lines of nostalgia, homesickness and longing. • penderyn.wales

Glenfiddich: £150K to support Ukraine Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, has raised £150,000 to help with the long-term support of the people of Ukraine after auctioning 460 bottles of its 2022 edition (The Cooper’s Cask). Malt Master Brian Kinsman created the special Spirit of Speyside Edition 2022 by selecting whisky from three different oak barrels – virgin American oak, ex-bourbon oak and refilled American oak. Proceeds from the auction will go to the Disasters Emergency Committee’s Ukraine Humanitarian Appeal (dec.org.uk). • glenfiddich.com

CLUB MIRROR 55

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