Club Mirror May 2017 by Alchemy Contract Publishing

clubmirror May 2017

AT THE HEART OF THE COMMUNITY

Time to shine Call for entries HQ BUILDING T H E B U S I N E S S • L E G A L E A G L E • AT T H E B A R • NEW S

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Contents

club mirror AT THE HEART OF THE COMMUNITY

MAY 2017

AWARDS, EVENTS AND CALLS TO ACTION

10 Hospitality Social Media Awards Is your club using social media to engage with members? Then we want to hear from you. Read on...

16 Call for Entries It’s time to shine! The 2017 Club Awards are open for entries.

29 Reader Survey 2017 The Club Mirror Reader Survey is the most comprehensive survey carried out in the club industry – and your input is crucial.

NEWS, VIEWS, CLUB LIFE AND LEGISLATION

BUILDING THE BUSINESS

06 News

18 Calling all clubs...

News, views and latest legislation.

With the Club Awards closing for entries on June 30, Club Mirror offers up a whirlwind tour of just some of last year's inspiring entries. Have you entered yet?

08 What’s new? Latest launches and new brews to consider stocking at the bar.

34 Sporting fixtures 13 Club Mirror – coming to a screen near you On April 26 Club Mirror and Club Rugby headed over to BT Sport’s Rugby Tonight studio with a host of readers.

23 Pushing the boat out Gearing up for her MDP 3, Datchet Water Sailing Club General Manager Gabrielle Boase explains the important part that training is playing in her career.

25 Spotlight on Venice Venice became a major maritime power in the 10th century. Now its clubs maintain its maritime traditions while also keeping an eye very firmly on the future.

36 HQ Legal Eagle

Sports4Bars.com highlights May’s top sporting fixtures.

37 CMAE European Conference Back by popular demand the November Conference in Marbella includes an exclusive visit to the renowned Real Club Valderrama.

40 HQ Building the Business Want to cut club spend while increasing efficiencies? Well now you can. Introducing HQ Building the Business. Completely free to clubs.

48 CIU Beer and Trades Show Exhibition Now in its 26th year, exhibitors from all areas of club life showcased latest products and services in Blackpool last month.

David Lucas fields your questions.

ASK THE EXPERTS

43 The Wedding Planner Weddings are good news for the happy couple. They’re also good news for the club coffers.

46 Insurance advice Club Insure examines adequate insurance of Gaming and lottery machines as well as the risks of Cybercrime.

47 Website content blunders Club Mirror’s expert advisors Larrytech examine some classic errors when it comes to creating engaging content on the club website.

54 It’s classified! CLUB MIRROR 3

LEADER

Contributors

Time to shine – enter the Club Awards today It’s been a busy month for all of us here at Club Mirror HQ, from attending the CIU’s Annual Conference and Beer and Trades Exhibition to meeting with the Club Managers Association of Europe and the Sports & Recreation Alliance. We also descended on BT Sport’s studios in Stratford, London, to enjoy a night with our hosts at Rugby Tonight with our self-provided audience of rugby clubs from around the UK. This is just a snap-shot of Club Mirror’s celebration of all that is great about clubs – from the very smallest community clubs to the largest sports clubs and from political clubs to working men’s clubs. And we’re looking forward to celebrating that still further in the Club Awards 2017 – so if you haven’t entered yet then what’s stopping you? It’s time to sing the praises of your club, the committee, the members and – put modesty aside! – yourself. Whatever the size of your club and whatever your turnover, it’s time to shine. (Full details on page 16.) On the subject of shining, a spanking new Social Media strategy can be an immense – and cost-effective – factor in reaching out to new members as well as existing ones, so if you’re Facebook-friendly, an intrigued Instagrammer or a website aficionado, then turn to page 10 to take part in the exclusive Hospitality Social Media Awards. ‘Exclusive’ is another key word in this issue, with HQ Building the Business presenting an exclusive opportunity to cut club spend while increasing efficiencies. Completely free to clubs this new service involves no contracts and no costs, just better buying and better club business. To remain an exclusive sector – which clubs will always be of course – do take part in the annual Club Mirror Reader Survey so that collectively we can continue to share the successes and concerns of our sector as a whole. Finally, thanks to all of you for your feedback on our Associations Special last month and, as always, I would encourage you to join Associations for clubspecialist support. I hope you enjoy the issue.

Caroline Scoular Editor, Club Mirror

Mike Braidwood

Chris Colverd

Sean Ferris

Karen Foreman

David Foster

Larry Hardcastle

Jonathan Hardy

David Lucas

Leigh Ann Ogilvie

Justin O’Regan

Victoria Romero-Trigo

Jill Slingsby

Editor Caroline Scoular Design David Foster Editorial Chris Colverd Events Jill Slingsby, Karen Foreman Display Advertising Margaret Doherty Sales and Marketing Manager Leigh-Ann Ogilvie Circulation Jon Hardy Accounts Andrew Soles, Pam Attrill, Michael Jeffries Publishing Director Sean Ferris

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com; sean@clubmirror.com; leigh-ann@alchemymedia.co.uk; info@clubmirror.com ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@alchemycontractpublishing.co.uk www.alchemycontractpublishing.co.uk The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products. CLUB MIRROR 5

CLUB NEWS

Club Awards – time to shine The Club Awards, now in their 26th year, are seeking out the best clubs in the land. Show your members what a great job you’re doing and enter your club into the prestigious Club Awards. Turn to pages 18-19 for examples of 2016 entrants and finalists who do a great job year-round, then enter your club on page 17.

Entry deadline – 30 June, 2017 Turn to page 17 or the Express Entry Form, enter online at www.awards.clubmirror.com or use this QR code.

Bidfood fundraisers help water projects in Africa The Rugby Tonight takeover Rugby-mad readers of Club Mirror and sister title Club Rugby headed to BT Sport’s London Studio for an exclusive and rousing filming of Rugby Tonight. •For more details turn to pages 13-15.

Marston’s signs up with Arena Racing Company

Marston’s Beer Company and Arena Racing Company (ARC), the UK’s largest racecourse Group with 15 racecourses, have announced a three year beer supply agreement. The agreement includes beer supply to all racecourses, sponsorship of three feature races and a wide range of events across the group. Key to the agreement is a supply of specifically selected brands to suit each racecourse within the ARC Group. Paul Riley of Marston’s Free Trade said: “We worked closely with the ARC team finding plenty of common ground in our 6 CLUB MIRROR

business goals. Marston’s local brands allow the racecourses to keep local supply close to them.” ARC hosts more than 500 race days a year including the world’s oldest Classic horserace, the St Leger Stakes, which attracts over 60,000 people to Doncaster Racecourse. ARC Director of Operations, Mark Spincer, said: “Marston’s will be leading on a number of different initiatives and offerings, with the full support of the ARC team at each racecourse, as we look ahead to an exhilarating summer of racing.”

UK foodservice company Bidfood (formerly Bidvest) has raised over £9,423 for The One Foundation to fund clean water projects in Africa. The campaign marked 10 years of working with ethical drinks brand One Drinks, raising awareness of the global water crisis; 663 million people around the world still don’t have access to clean water. The ‘Give Water Give Life’ campaign ran for two weeks and saw 150 Bidfood employees tasked with living off five litres of water on World Water Day (22 March) for

all their drinking, washing and cooking needs. Andrew Selley, Bidfood CEO said: “Albeit a difficult challenge, what resonated with me was carrying my five-litre jerry can around with me all day, knowing that the contents of it was all I could have for 24 hours. It was a very thought-provoking exercise and a real eye opener.” • For more information visit www.one difference.org/givewater or to donate visit www.justgiving.com/campaigns/charity/ onefoundation/bidvestgivewatergivelife

New legislation redefines alcohol New legislation came into force on 6 April, 2017 which redefines the definition of alcohol. The definition of alcohol under section 191 (1) of the Licensing Act 2003 was ‘spirits, wine, beer, cider or any other fermented, distilled or spirituous liquor’. This did not cover alcohol in either solid or vapour form

such as powdered alcohol or the ‘walk-in cloud of breathable cocktail’ launched in August 2015 at a bar in London’s Borough Market. The Government considered that the law needed to be amended to address this. Section 137 of the Policing and Crime Act 2017 now covers alcohol in any state.

Social Media Awards – call for club entries After a highly successful inaugural year in 2016, entries are open for the 2017 Hospitality Social Media Awards (HoSMA). Launched by Club Mirror publisher Alchemy (ACP), the Awards recognise that social media is a dynamic and highly costeffective weapon in the Hospitality industry’s armoury – from clubs and pubs to hotels and restaurants. To encourage and applaud this, now is the time for clubs and outlets of all sizes and type to enter. Whether you’re Facebookfriendly or an app-aficionado, these awards are waiting for your entry.

Turn to page 10-11 to find out how to enter and why you should.

Sky Sports’ ‘Summer Six’ offers Sky is offering clubs and pubs prizes and promotional packs to help them make the most of live sport on Sky this summer. The giveaways and prizes include: • A free Sky TV subscription – a 12 month subscription to Sky Sports’ content. • An Ultra HDTV upgrade – including free installation, free WiFi Premier for a year and free Uplift Media installation. • Free HDTVs. • Signed memorabilia.

• Free tickets to events – for clubs or their members to enjoy for events such as horseracing. • Free marketing and point-of-sale materials - to help venues get the most value from the Sky Summer Six events. The Summer Six includes the British and Irish Lions rugby tour, ICC Champions Trophy, Home Nations football games (June World Cup Qualifiers), the England cricket team’s Test series against South Africa, the

All for charity

Suppor ted

Formula 1 British Grand Prix and the British Open golf championship. David Rey, managing director of Sky Business said: “This is a win-win for clubs who can look forward to showing their members the best sport on offer while enjoying a whole host of bonuses to help them drive trade over the summer period.” •business.sky.com/summer-six

BRITA sparkles at Awards BRITA Vivreau’s ViTap has been announced as the highest placed hospitality product at the recent Tomorrow’s FM Awards. Recommended for use in bars, the ViTap dispenses instant purified chilled still, sparkling or boiling hot water from a single tap. The tap enables fast and efficient service as well as a reduction in carbon footprint compared to buying in prebottled water, says the company. National BBQ week National BBQ Week 2017 takes place between 29 May – 4 June. In preparation, Farmstead from Bidfood has launched a fresh meat guide with sections on poultry, beef, lamb and pork plus advice on selecting the best cuts of meat and tips on seasoning as well as recipes – from Lebanese style Spatchcock Poussin to Texan BBQ Brisket. • www.bidfood.co.uk/ourproducts/our-catalogues/ New partnerships aim to drive beer growth

Victim Support Victim Support (VS) is the independent charity for people affected by crime and traumatic events in England and Wales. Victim Support’s specialist teams provide individual, independent, emotional and practical help to enable people to cope and recover from the effects of crime. “We’re not part of the police, the courts or any other criminal justice agency. Our services are free and available to everyone, whether or not the crime has been reported and regardless of when it happened,” says the charity. “Last year we offered support to just

NEWS IN BRIEF

under one million people. With over 40 years’ experience as the leading independent victims’ charity, we know the impact that crime has on people’s lives and what it takes to help them get their lives back on track.” Victim Support works locally to support people affected by crime, and campaigns nationally to put their needs first, providing the support they need and the respect they deserve: “Together, we help people feel safer

and find the strength to move forward after crime.” • www.victimsupport.org.uk

There’s A Beer For That has announced new partnerships with the Guardian News & Media (GNM) and Foodies Festivals in its campaign to challenge consumer perceptions and to drive beer category growth. GNM will incorporate food and beer features and There’s A Beer For That will have a bar at all 10 Foodies Festival across the year where visitors will be invited to try a beer with an appropriate food match. Beer masterclass sessions hosted by a range of Beer Sommeliers will also be held. • www.beerforthat.com CLUB MIRROR 7

AT THE BAR

So what’s new? Latest launches and new brews to consider stocking at the bar. CARLING RE-LAUNCHES PREMIUM LAGER Carling has re-launched premium lager Carling Premier after announcing its partnership with the Premier League last year. Loyal fans had also voiced their enthusiasm for the premium lager on social media. Carling Premier is a 4.7% ABV smooth nitrogenated lager, golden in colour, with a creamy head. The lager is described as having a well-balanced and softly refreshing taste. It is sold on draught and in cans with a nitrogen widget to produce the smooth effect. The re-launch will be supported by on-trade assets, including a new T-bar design, a glass re-skin and other POS material, all available from this month. • www.molsoncoors.com OLD MOUT CIDER’S £5M CAMPAIGN New Zealand-born Old Mout cider will have nationwide, contextual ads until August, driving people to their local watering hole in a £5m campaign. Emma Sherwood-Smith, Cider Director and head of the kiwi bird’s adoptive family, said: “We have the best ambassador of all ciders – our very own quirky kiwi bird. His inimitable personality brings to life everything Old Mout stands for. That’s to make every day a little more adventurous and to keep our adventurous nature at its inspiring best.” Old Mout is available in four fruit flavours Strawberry & Pomegranate, Kiwi & Lime, Passion Fruit & Apple and Summer Berries. • www.oldmoutcider.com CARLSBERG LAUNCHES ‘THE DANISH WAY’ Carlsberg has launched a £15m, integrated marketing campaign called ‘The Danish Way’, aimed at revitalising its Carlsberg and Carlsberg Export brands in the UK with a premium positioning. The campaign marks the start of a new marketing approach aimed at confronting the long-term decline in the lager category by helping key consumer groups and beer drinkers to reappraise the

8 CLUB MIRROR

brand through its history and Danish provenance. The TV campaign will run for a four week burst until 15 May with a second burst in September. • www.youtube.com/watch?v=1v8n7lL-frA&t=1s COLLAGIN LAUNCHES Two Oxford entrepreneurs have launched the world's first gin range distilled with pure collagen. Described as having ‘an elegant and refined taste’, the recipe has stayed true to the principles of a classic gin but with a twist of ‘anti-ageing’ botanicals such as star anise, pink grapefruit and orris, with the addition of pure collagen. With 11 botanicals in total, the remaining botanicals include vanilla, pink peppercorn, angelica and liquorice, resulting in a smooth and fresh flavour that can be enjoyed as a sipping gin, a cocktail gin or with the classic tonic water. CollaGin is distilled with an American collagen brand which, say the founders, does not affect the taste, smell or appearance of the gin, meaning drinkers enjoy the benefits of collagen without compromising on the taste of the spirit. The 50cl bottle is 40% proof and retails at £34.99. • www.collagin.co.uk LIONS TOUR TEAMS UP WITH DOOM BAR Sharp’s Brewery’s premium cask beer Doom Bar has become an Official Sponsor for the 2017 British & Irish Lions Tour to New Zealand. The partnership will run up to and throughout the 10-game tournament, building up to the three Test Match series against double world champions the All Blacks. James Nicholls, Senior Brand Manager at Sharp’s Brewery said: “Doom Bar has always had a strong association with rugby and we are especially proud of our history of supporting numerous local clubs in Cornwall and beyond, where rugby values are instrumental in helping to develop both individuals and communities. We wish the team every success in New Zealand.” CORNISH CIDER IN CANS Cornish cider company Cornish Orchards, part of

the The Fuller’s Beer Company, has launched three of its products in 330ml cans – Gold Cider, Blush Cider and Alcoholic Ginger Beer. Andy Atkinson, Managing Director of Cornish Orchards, said: “These new eye-catching cans are a perfect addition to our range. They are easily recyclable and very light to carry, making them great for festivals, barbeques and picnics. Cans offer real benefits for our trade customers too as they chill down quicker than glass and take up less space. But more importantly than all that, they taste delicious.” • info@ fullers.co.uk FOSTER’S INVESTS IN NEW AD CAMPAIGN Foster’s has launched its ad campaign, the ‘Thirstiest Men on Earth’ which sees a dramatised version of the brand’s 1888 Melbourne founders rescuing English cricketers with Foster’s as they succumb to the searing heat during a match with the Australian squad. The multi-million-pound campaign runs across the end of summer. The ad also reflects the brand’s sponsorship with the England and Wales Cricket Board (ECB) as the ‘Official Lager of England Cricket’. Ifeoma Dozie, Beer Brand Director at HEINEKEN, says: “Foster’s has genuine heritage and we are excited to bring the pioneering founders, William and Ralph Foster, to life in this new campaign. They revolutionized the way beer was served – and ice-cold amber nectar is still enjoyed by millions of drinkers every year.” • https://www.facebook.com/fosters JÄGERMEISTER TV CAMPAIGN RETURNS Mast-Jaegermeister UK has invested over £2m in re-running its game-changing TV campaign following research that brand awareness amongst target consumers was at its peak when the advert was live in 2016. The ‘Craft the Moment’ creative, hit TV screens last month and runs until 21 May, aiming to drive brand awareness ahead of the summer months, targeting 65% of men aged between 18 and 34 (over 4m consumers in total). Licensees are expected to benefit from the raised brand awareness with high visibility Ice Cold point of sale including Jägermeister tap machines, freezers and menus. • t. 0203 189 9501 • orders@jaegermeister.co.uk.

REFRESHING

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UNDERSTANDING YOU, FIRST... Authorised and regulated by the Solicitors Regulation Authority

HOSPITALITY SOCIAL MEDIA AWARDS

The Hospitality Social Media Awards Is your club using social media to engage with members? Then we want to hear from you. Read on...

ENTRIES AND ACTIONS 1. Call for entries – just email your club name and brief details of your website and/or facebook/twitter etc to – info@hsma.biz. We’ll do the rest. You can also enter online at www.hsma.biz or use the QR code on the opposite page. Closing date – 30 June, 2017.

Supported by

CLUBHOUSE ISSUE 10

EUROPE

CLUB REPORT Sound business advice for club professionals

2017

AT THE HEART OF THE RUGBY COMMUNITY

ISSUE 7

26-28 November 2017, MARBELLA Benchmarking study. Calling all members – Page 32

CMAE European Conference – dates and venue announced Call for entries – enter the 2017 Club Awards Money spinners – 10 top revenue generators

The 2017 Six Nations Full TV schedule and ‘players to watch’

Positive perspectives for 2017 Club Mirror’s annual guide with expert advice for the year ahead

10 CLUB MIRROR

Sporting fixtures – who’s showing what and when www.sports4bars.com

Could you be our Rugby Club of the Year 2017? Expert tips on running a beer festival at your club Why social media is so crucial to your members

lubs and the hospitality sector are engaging with social media. In fact, 55% of respondents to a survey state that they are using social media to promote their business – which means, of course that 45% are not. More opportunities for those in the know! Social media is a huge weapon in club armouries. It’s current, it’s immediate and it resonates with younger members as well as older ones. That’s why we launched the Hospitality Social Media Awards. From web sites to Facebook and everything in between, the Hospitality Social Media Awards (HoSMA) will be seeking out those of you who are busy using social media to engage with your members. Event updates, member alerts, social interaction – however you’re using social media and whatever the size of your club we want to hear from you.

If you can say yes to any of this list we want to hear from you. Are you...

1. Proud of your web site?

2. Engaging with customers?

3. Using on-line bookings?

4. Promoting the business?

5. Inspiring conversation?

6. Encouraging interaction?

NOMINATIONS AND ENTRIES Club Mirror’s sister titles, Club Rugby, Sports Club Management and Clubhouse Europe, will also be encouraging entries from their sectors, while Sports4Bars will be driving entries from the broader Hospitality sector.

Just email your club name and brief details of your website and/or facebook/twitter etc to – info@hsma.biz. We’ll do the rest! You can also enter online at www.hsma.biz or alternatively use this QR code where you’ll get an even greater flavour of the event. Good luck! CLUB MIRROR 11

A portfolio that includes the

top 2 cask ale drinks * brandS in 2016

Wainwright number 1 cask ale brand in 2016*

Pedigree number 2 cask ale brand in 2016*

• 3 beers in the Top 100 Drinks List*

• Consumers want to see these beers on the bar • 3 great new looks

*The MA Drinks List: Top 100 Brands

Shipyard number 2 craft beer brand in 2016*

For more quality brands & services to drive your business, call Marston’s on 0800 587 0773

CLUB MIRROR ON SCREEN 1

The Rugby Tonight Takeover Club Mirror and Club Rugby readers descended on BT Sport’s London studio, forming a 150-strong audience for filming April 26th’s Rugby Tonight. Rugby Tonight, BT Sport’s popular weekly rugby magazine show, played host to rugby-mad readers from Club Mirror and sister magazine Club Rugby with presenter Sarra Elgen and former England players Austin Healey and Ben Kay welcoming the club guests. Sean Ferris, Managing Director of publisher ACP, also welcomed clubs on behalf of Club Rugby and Club Mirror and a big thank you went out to Marston’s for supporting the rugby adventure with complimentary beer. “Thanks to everyone who came and for rallying the troops to get there,” said Sean, adding that there were in fact troops at the event from the 1st Military Working Dog Regiment RFC. The event included re-enactments, audience interviews, rugby chat in the studio’s Ruck & Maul bar and on-the-sofa discussions about up and coming matches. The ACP team then led the audience to a bar on Canalside where a 10 per cent discount had been negotiated.

1. Lights and...action. 2. BT Sport’s Bruce Cuthbert (left) and ACP’s Sean Ferris. 3. Audience interviews. 4. Lock in at the Ruck & Maul bar.

CLUB MIRROR 13

CLUB MIRROR ON SCREEN 5

14 CLUB MIRROR

5. 1st Military Working Dog Regiment RFC. 6. Marston’s is a keen rugby supporter. (Pictured: Burton RFC.) 7, 10, 11 & 18. Guests arrived in their club colours. 8. University of East Anglia Old Boys. 9. The Club Rugby/Club Mirror team. 12 & 13. Club representatives were interviewed about their passion for rugby. 14. Harlequins’ Adam Jones, AKA ‘The Hair’, takes questions on the sofa. 15. Re-enactment of tackles and moves. 16, 17 & 18. On set in the studio.

CLUB MIRROR 15

CLUB AWARDS 2017

Your industry NEEDS YOU The 2017 Club Awards have launched. And we want you to enter! The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs. IT COULD BE YOU Do you think you could be a finalist? Do you have what it takes to beat the best and stand out from the rest? WHY ENTER? Clubs use their success to: • Raise the club’s profile • Gain coverage in the local press and media • Encourage new members • Thank existing members for their support • Demonstrate that the club is spending members’ money wisely

HOW TO ENTER ON LINE: www.clubmirror.com/awards BY POST: Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX BY EMAIL: Email your details to info@clubmirror.com BY PHONE: Call in your details to 01753 272022 BY FAX: Fax the entry form (opposite) to 01753 272021 OR USE THE QR CODE OPPOSITE

DEADLINE: JUNE 30, 2017 – Tel: 01753 272022 16 CLUB MIRROR

EXPRESS ENTRY FORM

IS THIS YOU?

THE CLUB AWARDS Are you proud of your teamwork?

THREE QUESTIONS AND YOU COULD BE ON YOUR WAY TO THE CLUB AWARDS 2017 1. Number of members: ___________________________________________

Are you proud of your bar team?

2. Year founded: _______________________________________________ 3. Club Turnover (if known / approximate) ___________________________________ (NB: This information is strictly confidential and for judging purposes only – not for publication.)

Just fill in your club details and we'll get in touch – simple as that Are you proud of your catering?

Your Name: ___________________________________________ Job title/role: __________________________________________ Club Name: ___________________________________________ Address: ____________________________________________

Are you proud of your club?

______________________________ Post code: _____________ CONTACT TELEPHONE NUMBERS: Daytime: ____________________________________________ Evening: ____________________________________________

Are you proud of your entertainment?

Mobile: _____________________________________________

STOP P DEAD RESS: LIN FOR ENTR E IES –

Email address: _________________________________________

Are you proud of your management?

Then you should enter the Awards

SEND IN YOUR ENTRY NOW. HERE’S HOW: BY POST:

Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

ONLINE:

www.clubmirror.com/Awards

BY EMAIL:

Email your details to info@clubmirror.com

BY PHONE:

Call in your details to 01753 272022

BY FAX:

Fax this page to 01753 272021

JUNE

OR USE THIS QR CODE

Fax: 01753 272021; Email: info@clubmirror.com CLUB MIRROR 17

CLUB AWARDS

Calling all clubs... With the Club Awards closing for entries on June 30, Club Mirror offers up a whirlwind tour of just some of last year’s entries – from cricket clubs to tennis clubs and from social clubs to football clubs. Have you entered yet? Time to get inspired...

RAMSBOTTOM UNITED FC Greater Manchester Ramsbottom United FC are members of the EVO-STIK Northern Premier League Division One North. The club prides itself on being welcoming. Visitors are free to sit or stand in any part of the stadium and there’s no segregation. The club provides football and social opportunities to boys and girls in the local community and the Ramsbottom United Juniors are a Charter Standard junior football club with 27 teams plus an Under 6 squad. It is a club in Partnership with Premiership team Everton Football Club. A dedicated committee meet monthly, and a regular newsletter is sent via email. ST ANNE’S CRICKET CLUB Lancashire This year St Anne’s has succeeded in introducing ladies cricket after advertising in the local press where they offered free tuition. “Once we had a few ladies, the word spread. Now we have a team and they played their first match in July last year,” says Secretary Tracy Cotton. Social members play a big part in the club and raised £10,000 which is being spent on a children’s play area. The club holds an annual four day beer festival with live music which brings in new members, and club activities are promoted via social media, fortnightly ads in the local press, via the web site and flyers.

WOLVERHAMPTON LAWN TENNIS & SQUASH CLUB West Midlands Wolverhampton Lawn Tennis & Squash Club has an inclusive approach to building the club, for example, holding a club visioning event with 50 people and tackling the relationship between paid staff and volunteer committee members by devising a communication plan. Innovatively, committee members are engaged for two years and then source their own successor. The club has gone out into the community and runs successful coaching programmes, helping people to become more active. The club also managed to get an interest-free grant from the LTA and has reduced its electricity bill through solar panels.

COOKLEY SPORTS CLUB Worcestershire Cookley has two cricket fields, two football pitches, tennis courts, a multi-use games area, bowling green and screens both BT Sport and Sky Sports.

18 CLUB MIRROR

The club launched a web site this year alongside Facebook. The response has been so vigorous that the club is now planning to build a large conservatory to allow for a capacity increase from 1,500 to 2,000. The club’s annual beer festival is a huge success and attracted around 9000 people this year, serving 46 different ales with live bands, and all recorded via a drone, viewable on YouTube. The club is planning a 2017 Party in the Park with 14 bands.

WILLASTON SPORTS & SOCIAL CLUB Cheshire “We’re very family orientated,” says Lesley Anderson, Club Stewardess. “We offer everything from senior citizen tea clubs and a kids’ play area to Zumba. We also have two football teams, a lads and dads club and a lads and dads senior team plus two snooker teams, three darts teams and four pool teams – this has helped bring people into the club who have become members.” The club has spent £100,000 on refurbishment and has introduced a new till system with a loyalty card – people collect points on their card and receive a free drink when it’s full. BBC CLUB London

The challenge for the BBC club has been engaging the younger generation, says chairman John Wingfield, particularly part-timers and freelances. “We had to find out what would make them join,” says John. “Our research found that younger people want more of an experience and that cost wasn’t an issue.” The club now puts on four big events each month. Gym members enjoy a free health check, free classes and personal training and the club holds seminars on mental wellbeing. A membership campaign is held each month and iPad areas in the club can be used to access club information. The club boasts 10,000 members. HAWTHORNE SOCIAL CLUB South Yorkshire Hawthorne’s committee has embarked on a recruitment drive with a particular ambition to draw in younger members and families. Just over three years

ago, the club went through tremendous changes and was awarded Club Mirror’s Best Turnaround Club of the Year. Now, in a happily stable position, everything goes through the committee and is voted on democratically at meetings held every two weeks. A further Finance Committee meets monthly and ensures everything is running smoothly. “We were losing money. Now we’re spending money and still having money to invest. I am proud about how well our committee has gone about improving our club,” says Roy Firbank, Trustee. NORTHERN FOOTBALL CLUB Newcastle upon Tyne General Manager David Giles has had a challenging 2016 thanks to government regulations which saw the club’s trading side and sporting side split into two separate entities. But the club is thriving under his tenure, with functions now so popular that the club is passing on customers to the local cricket club. “The bars are very busy and we’ve been doing different themed food nights which are all extremely popular,” says

David. The club has had a successful year on the pitches and the squash courts and non-playing members can enjoy their sport via BT Sport and Sky Sports. “We’re expanding all the time,” says David.

To enter the 2017 Club Awards turn to the previous page. Alternatively enter online at www.awards.clubmirror.com or use this QR code.

CLUB MIRROR 19

The Worldâ&#x20AC;&#x2122;s Leader in Be er Cooling Systems

CMAE MDP CASE STUDY

Pushing the boat out Gabrielle Boase CMD is General Manager at Datchet Water Sailing Club in Berkshire. She’s already completed her MDP Parts 1 and 2 and Food & Beverage Management course with the Club Managers Association of Europe (CMAE) and is raring to get started on Part 3. Here she takes time out to share her experiences with Club Mirror.

’ve been running Datchet Water Sailing Club since 2003. I have two full-time members of staff and an admin person who works 20 hours a week. I’m also the Club Principal at the club which means I’m in charge of anything related to training on Health & Safety and Child Protection, as well as ensuring that the boats are all up to standard. At the very top of the club structure we have the Commodore, a Vice-Commodore, two Rear Commodores and a Treasurer. They make up the Flag Officers. Then we have up to nine Council Members on the board who support the Officers. Two of the Council Members are on the Management Team with me and we implement the club strategy. The other Council Members take on specific responsibilities such as Communications and Publicity. We also have 480 members who are rosterable for duties, which can be a Club Race Officer, Race Team and Safety Coxswains who run on-water activities or the Officer of the Day who is officebased at weekends who will meet new members and assist where required. We hold major events here throughout the season where we’ll have over 300 boats coming into the club and it would all be impossible without the time and effort put in by our volunteer members. They’re at the club all day doing things like organ-

ising parking and the on-water team of the Race Officer, Race Team and Safety Coxswains ensure good, fair, safe racing. It’s a real family club and you’ll see several generations of the same family coming down here regularly – from grandparents to grandchildren all delighted to be part of such a thriving club. We’re a Training Centre affiliated to the Royal Yachting Association (RYA) so part of the duties of our professional staff members is to train the volunteers in key aspects of sailing, most notably Water Safety, and help them get their qualifications. Of the 600 members, 120 are juniors who are working their way through the qualifications, and in September we’re running the Zone Squad Championships where the GB junior squads will be selected. We’re very proud of the club which celebrated its 40th birthday last year. We marked this by running various activities including a ‘This Girl Can’ campaign with Sport England and Berkshire Council where we encouraged 40 female sailors – including me! – to learn to sail. It was a great success and was fantastic to see so many women getting involved in the sport for the first time. We also have an Open Weekend in May when anyone can come along and try out sailing in various boats or use the indoor simulator; that’s always a very popular event.

I’m actually an accountant by training. In 2000, I decided to take a career break for a couple of years to start a family and was heavily involved in the community as a volunteer, including being on the management board of the local youth and community centre. At the time I decided to go back to work the sailing club was looking for a Club Manager. Up until that point the club was completely run by volunteers and they realised that it wasn’t really working and that they needed someone with business skills. I had no sailing experience or particular interest in the sport but had the accountancy experience that they were seeking, so took over the role in 2003. I first got involved with the CMAE when I attended MDP Part 1 in Bournemouth. At the time

CLUB MIRROR 23

CMAE MDP CASE STUDY

UP CLOSE AND PERSONAL Where were you born? Wexford, Republic of Ireland. I was trying to decide whether to go in-house with catering or keep the franchise arrangement. It was a week-long course and gave some great insights into the subject. At the course in Dublin they even put us in a professional kitchen for a day which gave me a new respect for caterers as up until then I hadn’t realised the timescales of producing food in a commercial environment and the pressures they were under. I’ve now completed Parts 1 and 2 in MDP and the food and beverage course, plus the Club Management Diploma (CMD). It has been very interesting to see that different types of club still have plenty of common ground. A sailing club’s fee structure is totally different to that of a golf club yet all types of clubs need to deal with governance, health and safety, staff issues, service issues and so on. My experience of the MDP has been massively positive. It’s wonderful to be part of a group of people who understand what it takes to run a club. Suddenly I was ‘amongst my own’ and shar-

A DAY IN THE LIFE If we take a typical Wednesday, I’ll arrive at the club early in the morning and sit down with our part-time accounts person who works five hours a week. We’ll look at any invoicing problems or payroll issues. At 10am the volunteers will start arriving. I meet with them to discuss whatever projects they’re working on that day. I will then meet the Club Bosun who is charge of ensuring our powerboats and trailers are in good working order and discuss any problems with him. I’ll then spend a couple of hours at my desk going through emails and other general admin. After lunch, the Brunel University students who are affiliated to our club will arrive. They do a lot of training. Some of them are learning to sail and some of them help to run events so if we’ve had an event the week before, I will discuss that with them. In mid-afternoon, I meet with the two permanent members of staff for a catch-up about the weekend just gone and what’s coming up the next weekend, as well as doing a bit more admin. In the summer, we have Wednesday night racing so I’ll discuss the post-racing menu with the caterers. The racing takes place from about 6pm to 9pm. Then we all have supper together and go home.

24 CLUB MIRROR

ing knowledge specific to the club sector. Working with members is a totally unique experience as you’re reporting to people who are part of the club because of their passion for sailing, golf or whatever the club’s main focus happens to be. It’s all about working with your members as a professional and channelling their passion in a way that benefits the club. I have learned so much from going to other clubs and seeing how they operate. I’ve then brought that knowledge back to my club for the benefit of our members, for example, by raising the standards of service and the facilities. A lot of the emphasis is on managing performance which is incredibly useful and I also really enjoyed learning presentation skills. One thing which has surprised me about doing the courses is how delighted and proud my members are about my involvement with the CMAE. They can see that it’s benefiting the club hugely and that it’s helping to improve the club across the board. For example, over the past few years I’ve secured a £50,000 grant for a facilities upgrade plus £75,000 for our sustainable clubhouse project. We now have a solar panel system on the roof, we’ve insulated the whole of the building and installed a water-sourced heat pump system. It has resulted in a 40 per cent saving on our utilities costs. It’s great to have such a gold standard for people working across the club sector as it means your members can be satisfied that you have attained a high level of professional accreditation. Plus, if you have a manager who’s weak in certain

Education Business degree from Limerick University, Teaching English as a Foreign Language certificate (TEFL), Chartered Management Qualification, CMAE Club Managers Diploma. Your biggest strength? Communication – being a good negotiator. And weakness? I talk too much! Favourite book I Am David by Anne Holme. Favourite holiday destination Lake Garda.

How do you relax? Cycling down the Jubilee river path. areas, you can send them on a course with the CMAE and you know that the level of the course is going to be superb. I will definitely be doing the Part 3 MDP!

SAILING CLUBS

Spotlight on

Venice Venice boasts some of the oldest sailing and rowing clubs in the world. Sited on a group of 118 small islands Venice became a major maritime power in the 10th century. Now its clubs maintain its maritime traditions while also keeping an eye very firmly on the future. Compagnia della Vela San Marco, Venice

Silver and Gold Stars for Sporting Merit, twinning with yacht clubs around the world, from Brussels and Italy to America’s Long Beach Yacht Club, and competing at international level, winning the Louis Vuitton Cup in 1992. Canottieri Giudecca Association Giudecca, Venice

Compagnia della Vela boasts what must be the best view over the Lagoon and the Grand Canal of any clubhouse on the island. Founded in 1911 the yacht club was granted the right to include the royal coat of arms on its pennants by King of Italy Vittorio Emanuele III in 1933. Come the Republic in 1948, this was replaced with a white cross on a red and green background. Key landmarks since then include receiving

The Canottieri Giudecca Association – or the Giudecca Remiera, as it was first called – was founded by 16 enthusiasts who wanted to pull together the area’s many individual rowers by providing a meeting place where they could all get together. The team found an abandoned industrial area and set to work with the support of the District Council and the Council for Tourism and Sports. The first boat to grace the club was a sailboat, donated by one of the members. More soon followed and by 1985 the club decided to join the

Venetian rowing – or La Voga alla Venet – involves the rower standing facing forwards and guiding the boat along by an oar attached to a loose support called the forcola. Balance is key, particularly given the wake from Venice’s many motor boats and water buses. The club opens between 08.30–12.30 and 14.30–19.00 every day of the week except Sundays, when it closes at 12.30. Italian Boating Federation, changing its name to the Canottieri Giudecca Association at the same time. Now, sailing, rowing and venetian rowing are all part and parcel of daily life at the club. The club prides itself on training up youngsters and building team spirit, as well as running courses and exams. It is a training ground for a number of Italy’s national and international rowers and regattas and competitions are integral to club life. The

CLUB MIRROR 25

SAILING CLUBS

first Sunday of September is a particularly key date when the Historical Regatta is held, a tradition established back in 1315 by the then Doge of Venice, Giovanni Soranzo. The club opens between 08.30-12.30 and 15.00 18.00 Tuesday through Saturday. On Sundays it closes at 12.30 and on Mondays opens at 15.00. Reale Società Canottieri Bucintoto Zattere, Venice Founded in 1882, the Reale Società Canottieri Bucintoro – the Royal Bucintoro Rowing Society – is one of Venice’s oldest clubs. Just two years after it

came into being the club won its first international rowing competition and since then it has been represented at nine Olympic Games as well as at the World Championships, the European and Italian championships. Today the club incorporates rowing (including Venetian rowing), dragon boats and the Vela al terzo, a combination of sail and oar particular to the Venetian lagoon. Preserving the rowing heritage of Venice for future generations is top of the agenda at the club. It also hosts a busy social calendar as well as fund raising and in 2009 the club notably joined forces

with AVAPO Venice, an association which helps cancer patients and their families, to form the Pink Lionesses in Venice. The concept followed an initiative by Canadian physiotherapist Donald C. McKenzie who saw rowing as a particularly efficient means of recovery for breast cancer patients. Now, the Pink Lionesses have become an important part of the social fabric of the club as well as sending out a message of solidarity to those who, like them, have struggled with breast cancer. They also promote meetings related to the treatment, rehabilitation and prevention of breast cancer, and in 2015 they organised Venice’s first Camminata Rosa (Pink Walk). The club is currently undertaking an ‘Adopt a Bricola’ fundraising campaign with the aim of replacing the vital bricole (pilings) of its dock. All benefactors will be recognised on the club website and those who donate 250 euros or more can have their name engraved above the bricole they have adopted. “You can then come and see them whenever you like, knowing that they support the dock, and the dock supports us rowers, and together we support the traditions of Venice,” says the club. (For examples of Venice’s thousands of bricola see image, left.) Associazione Vela al Terzo San Marco, Venice The Sailing Association was founded in 1986 with the purpose of keeping Venice’s old nautical traditions alive through the recovery and restoration of craft. Members all own their own boats and pass on their skills via sailing courses. It acts as a guardian of traditional Venice craft, collecting data on the traditional boats still in use in Venice’s Lagoon. As part of its mission to maintain this legacy, it takes part in exhibitions and conferences on relevant topics. The Association organises nine races per year with over 100 participants and is administered by a Governing Board composed of seven members, elected every two years.

26 CLUB MIRROR

SURVEY

Reader Survey 2017 Dear Reader, e Club Mirror Reader Survey is the most comprehensive survey carried out in the club industry. By identifying the views and concerns of clubs, as well as analysing shifts in trading patterns, we can collectively identify new business opportunities and tackle emerging issues with the support of our industry partners.

WIN! £500 for your club

Your input is crucial. So please spend a few minutes completing this important survey. As a thank you, you’ll gain automatic entry into our free prize draw to win one of the following:

WIN! 10 tickets to the races*

• £500 for your club • 10 tickets to a race day • A digital camera • An iPod Completed entries should reach us no later than 30 JUNE, 2017. Many thanks for your time, good luck in the draw.

WIN!

e Club Mirror Team

A digital camera

CLUB MIRROR 2017 READER SURVEY (Please tick appropriate boxes.) GENERAL: 1. Which of the following best describes your club? Social Workingmen’s n Sports n Political n Health and fitness n Company Community n Student Union Country n

n n n

Comedy

2,000-2,999

WIN! An iPod

Other (please specify) ...................................................................................................................................................................................... 3. Which group below best describes the age/gender of your members (rank 1 - 6 with 1 being the highest) 18-34 male 18-34 female 35-50 male n 35-50 female n n n 51+ male 51+ female n n Other (please specify) ......................................................................................................................................................................... CLUB MIRROR 29

SURVEY 4. Which are the most important target markets for membership drives? (Rank the top 3 only, with 1 being the most important) n n n Junior members Families 18 - 34 male n n n 18 - 34 female 35-50 male 35-50 female n n 51+ male 51+ female All of the above equally n 5. On average, how regularly do most of your members visit the club? (Tick one box) n n Daily Weekly n n Monthly Twice a week n Twice a month Less than once a month n

12. If you answered yes to question 11 (your club has introduced new drinks/products at the club bar): 12.i. Please list new additions ...................................................................................................................................................... ...................................................................................................................................................... ...................................................................................................................................................... ...................................................................................................................................................... 12.ii. If you answered yes to question 11, what prompted you to take them on (e.g.: trade press/sales reps/distribution channels etc)

Other (please explain) ...................................................................................................................................................... ......................................................................................................................................................

...................................................................................................................................................... ...................................................................................................................................................... ...................................................................................................................................................... ...................................................................................................................................................... 13. What are your best selling ciders? (Please list in order of popularity, with 1 being most popular.)

6. In the past year have you noticed a change in the FREQUENCY of visits by members? n No Increased substantially n n Increased a little Decreased substantially n n Decreased a little

1. ................................................................................................................................................... 2. ................................................................................................................................................... 3. ...................................................................................................................................................

Any comments? .......................................................................................................................................................

n n n n n

.......................................................................................................................................................

8. What is your main source of trade information? (Tick one box) n n n Club Mirror Club Rugby Sports4Bars.com n n Company reps Trade associations n TV advertising n Trade press (general) ■ n Internet ■ www.clubmirror.com ■ n

3. ...................................................................................................................................................

7. What facilities do you offer? n BT Sport Sky Sports Children’s play area n Function room n Garden Sports facilities n Games machines Car Park n Darts Snooker

n n n n n

Live entertainment Games room Concert room Separate restaurant Pool

Other ....................................................................................................................................................... BUSINESS TURNOVER 9. What will be your club’s turnover this year? (Tick one box) n n Under £300k £301k- £500k £501k - £650k n n £651k - £800k £801k-£900k Over £1m n Over £2m

n n

Other (please specify) ....................................................................................................................................................... 10. How has the turnover changed from last year? (Tick one box) n Not at all Increased substantially n n Increased slightly Decreased substantially n n Decreased slightly NEW LAUNCHES 11. Have you taken on any new drinks/products at the club bar in the last 12 months? If yes, please move to question 12. If no: Any special reason why not? ....................................................................................................................................................... 30 CLUB MIRROR

14. What are your best selling lagers? (Please list in order of popularity, with 1 being most popular.) 1. ................................................................................................................................................... 2. ...................................................................................................................................................

Any comments? ....................................................................................................................................................... ....................................................................................................................................................... 15. What are your best selling bitters? (Please list in order of popularity, with 1 being most popular.) 1. ................................................................................................................................................... 2. ................................................................................................................................................... 3. ................................................................................................................................................... Any comments? ....................................................................................................................................................... ....................................................................................................................................................... SPIRITS 16. What are your best selling spirits? (Please list in order of popularity, with 1 being most popular.) 1. ................................................................................................................................................... 2. ................................................................................................................................................... 3. ................................................................................................................................................... Any comments? ....................................................................................................................................................... .......................................................................................................................................................

SOFT DRINKS 17. What are your best selling soft drinks? (Please list in order of popularity, with 1 being most popular.) 1. ................................................................................................................................................... 2. ................................................................................................................................................... 3. ................................................................................................................................................... Any comments? ....................................................................................................................................................... ....................................................................................................................................................... WINES 18. Which wines – styles and serves – are your best sellers? Very popular Popular Not popular Not applicable Red n n n n Dry White n n n n Rose n n n n Own Label n n n n Single serve n n n n On tap/boxed n n n n Bottles n n n n New World n n n n French n n n n Italian n n n n Bulgarian n n n n Specific brands? (Please state top sellers) ....................................................................................................................................................... ....................................................................................................................................................... Other (please describe) ....................................................................................................................................................... ....................................................................................................................................................... 19. How do you purchase the following drinks? Direct Delivered Cash and from Brewer Wholesaler carry Draught beer n n n Bottled Beer n n n Spirits n n n Wines n n n Soft drinks n n n

Through the internet n n n n n

Other n n n n n

If other, please specify ....................................................................................................................................................... ....................................................................................................................................................... 20. Still on your suppliers, please name your... Brewer/Breweries (if applicable) ………........................................................................................................................................…… Wholesaler/s (if applicable) ………........................................................................................................................................……

21. How do you rank your... Brewer/Breweries (if applicable) Wholesaler/s (if applicable) Cash and Carry (if applicable)

Very Poor n n n

Poor n n n

Good n n n

Very good n n n

Excellent n n n

Please include reasons for these answers where possible ....................................................................................................................................................... ....................................................................................................................................................... TRAINING AND EMPLOYMENT 22. How long have you been in the trade? (Tick one box) n n Less than one year 1-5 years 6-10 years n 11-20 years More than 20 years n 23.i. Have you any of the following qualifications? n CIU accredited NVQ/SVQ Basic Food Hygiene Certificate n BIIAB Qualifications

n n CCM

Others (please state) ....................................................................................................................................................... ....................................................................................................................................................... . 23.ii. Have you received any informal training? (E.g.: from brewers/suppliers). Please state: ....................................................................................................................................................... ....................................................................................................................................................... 24. Does your club have the following? (Please tick all that apply) n n Computer/s n Website Facebook n n Twitter Wi-Fi Other social media n 25. Do you order online (on behalf of the club) n n Yes No In part

26. How important are the following to your trade? Increasingly Decreasingly No change important important n n n Separate restaurant n n n Sports screening n n n Confectionary n n n Hot bar food n n n Live entertainment n n n Bingo n n n Snooker n n n Pool n n n Karaoke n n n Darts n n n Group outings (general) n n n Group outings (racing) n n Group outings (sports events) n n n n Club sports team/teams n n n Tea and coffee n n n Soft drinks n n n Crisps/ peanuts/snacks n n n Quiz

Not important n n n n n n n n n n n n n n n n n n

Other (please specify) Cash and Carry/Carries (if applicable) .......................................................................................................................................................

SURVEY CATERING 27. Which of the following describes your catering facilities? Separate restaurant n Dining area n Over the bar meals Snacks n Crisps/peanuts n Nothing

n n

Other ..................................................................................................................................................... 28.i. About your food offering â&#x20AC;&#x201C; what are your best sellers? ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... 28.ii. How many meals do you serve on your busiest day? ..................................................................................................................................................... 29. If you do not have catering at the club, why not? No demand No expertise n No kitchens We use outside caterers n Too much local competition We are considering it n We plan to begin serving food n

n n n

THE FUTURE 36. What turnover changes (by category) do you expect to see in the next 12 months? Large Slight Large Slight Stay same increase increase decrease decrease Food n n n n n Entertainment n n n n n Families n n n n n Standard ale n n n n n Premium ale n n n n n Standard lager n n n n n Premium lager n n n n n Ciders n n n n n Spirits n n n n n Wine n n n n n PPS n n n n n No/low alcohol n n n n n Soft drinks n n n n n Gaming machines n n n n n

30. If you do/are planning to do catering at the club, which of the following will you focus on? (Please tick all applicable) Children Families n n Bar snacks n Bar meals Functions n n Full restaurant service n

37. What would be your most important business objective by year end? (Tick as many boxes as you like but rank in order of importance with 1 being the most important) Lowering prices Expanding reach/more members n n Improving range of drinks Family facilities n n Improving margins Providing entertainment n n Getting/keeping staff Training staff n n Improving food on offer Improving marketing n n Different kinds of customers n Improving dĂŠcor/ambience n

ENTERTAINMENT 31. How many gaming machines are there at your club and who supplies them?

38. How much do you estimate your club will spend on club refurbishment, upkeep, facilities or improvements over the next year?

.....................................................................................................................................................

32. What live entertainment do you offer at your club? Band/singers n Comedy n Theme nights n Other n

39. How many people see your copy of Club Mirror? (Tick one box) Just myself n Two Three n More than three n n

Other comments .................................................................................................................................................... .....................................................................................................................................................

Cabaret None

n n

33. Which of the following screened/electronic forms of entertainment do you have? Race nights (general) n Sports screenings n Poker nights n Electronic Bingo n Electronic quizzes n Movie screenings n 34. How else do you encourage members to the club? Price promotions n Social media n Loyalty programmes Family activities n Sports activities n Other

n n

35. Do you have either/both of the following? BT Sport n Sky Sports n

40. Please indicate which of the following elements of Club Mirror you read: Always Sometimes Never News/Club HQ n n n Brand news n n n Drinks features n n n Better business n n n Product news n n n Entertainment n n n Sports and fitness n n n Legal Eagle n n n What else would you like to see in the magazine? ....................................................................................................................................................

PRIZE DRAW ENTRY DETAILS This survey is confidential. However, if you would like to be entered into our prize draw, please complete the following section in full. Any details given will not be used for any direct marketing or other purposes. DEADLINE: 30 June, 2017. Post to: Club Mirror Reader Survey, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Alternatively, fax your completed survey to us on 01752 272021. Please complete ALL of the following details in BLOCK CAPITALS. Name: ........................................................................................................................................

Address: ....................................................................................................................................

Position: ....................................................................................................................................

......................................................................................................... Postcode: ........................

Club Name: ................................................................................................................................

Business tel no (inc STD): ................................... Mobile phone no: .......................................

32 CLUB MIRROR

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MEANS BUSINESS

LIVE SPORTING FIXTURES FROM

The best of Wednesday May 10, 7.45pm – BT Sport

Sports4Bars.com looks ahead to the biggest sporting fixtures coming up in May, including the semi-finals of the UEFA Champions League and the FA Cup Final.

UEFA Champions League: SemiFinal, 2nd Leg - Atletico Madrid v Real Madrid

Saturday May 6 12.30pm Sky Sports 1 HD

Sunday May 7 4pm Sky Sports 1 HD

Premier League: Manchester City v Crystal Palace

Premier League: Arsenal v Manchester United

The season is drawing to its close but there is still plenty at stake for the teams at the bottom and the top of the table, not least Manchester City and Crystal Palace.

Following their stunning win over Chelsea in April, Jose Mourinho’s Manchester United side will be full of confidence as they set their sights on a top-four finish.

Saturday May 6 10pm BT Sport

Monday May 8 8pm Sky Sports 1 HD

Boxing: Canelo Alvarez v Julio Cesar Chavez Jr.

Premier League: Chelsea v Middlesbrough

Boxing action from Las Vegas as the two renowned Mexican fighters battle it out. Alvarez is the current WBO light middleweight champions while Chavez is a former WBC middleweight champion.

Chelsea looked to be unassailable in their quest for the League title but suffered a couple of hiccups in the tailend of the season, something they will hope to avoid against lowly ‘boro.

Sunday May 7 11am Sky Sports 2 HD

Tuesday May 9 7.45pm BT Sport 2 HD

One-Day International Cricket: England v Ireland

UEFA Champions League - SemiFinals, 2nd Leg: Juventus v Monaco

The fabled competition is down to the last four as the remaining sides set their sights on reaching the June final which is being held at Cardiff’s National Stadium.

Wednesday May 24, 2pm – Sky Sports 2 HD

Cricket: ODI - England v South Africa The second ODI match between England and South Africa takes place at Lord’s. This should be a challenging series for the home side given recent results between the sides in the ODI arena. During the 2015/16 tour of South Africa, England lost the ODI series 3-2 but will be hoping that home advantage will play a part here.

This two-match series between England and Ireland gets underway at Lords. England and Ireland have met seven times in ODIs, including the 2011 ICC World Cup clash when the men in green recorded a memorable victory over England.

Saturday May 27, 3pm –BT Sport 1 HD

Rugby Union: Aviva Premiership Final Twickenham hosts the climax of the English domestic rugby season. Last year saw Saracens complete a magnificent European Champions Cup and Aviva Premiership double with a victory over Exeter Chiefs. If anything, Saracens look even stronger this year with the likes of Owen Farrell, Mako and Billy Vunipola, Maro Itoje and Jamie George in peak form and ready to sign off the club season before joining the Lions tour.

Sunday May 7 1.30pm Sky Sports 1 HD

The first semi-final of the UEFA Champions League. Juventus will be favourites for this clash having knocked out Barcelona in the quarter-finals. Wednesday May 10 7.45pm BT Sport 1 HD

Premier League: Liverpool v Southampton

UEFA Champions League - SemiFinals, 2nd Leg: Atletico Madrid v Real Madrid

Liverpool continue to battle for a place in the Top Four and will be targeting this home tie as an eminently winnable fixture that will help them move up the table during these crucial weeks.

A repeat of last year’s final. Atletico have not beaten Real in four attempts this season but drew 1-1 in the last La Liga encounter between the sides. The previous encounter was a 3-0 win for Real.

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com 34 CLUB MIRROR

Mayâ&#x20AC;&#x2122;s live sport ALSO COMING UP...

The FA Cup Final: Arsenal v Chelsea, Saturday, May 27, 2pm, BT Sport/BBC1

Saturday May 6 5pm Sky Sports

Super League: Catalans Dragons v Leeds Rhinos Saturday May 6 5.30pm BT Sport 1 HD

Premier League: Swansea City v Everton Wednesday May 10 2pm Sky Sports 2 HD

Cricket: One-Day Cup - Essex Eagles v Sussex Sharks

Friday May 12 8pm Sky Sports 1 HD

Sunday May 14 2.15pm Sky Sports 1 HD

Wednesday May 24 2pm Sky Sports 2 HD

Premier League: West Bromwich Albion v Chelsea

Premier League: West Ham United v Liverpool

One-Day International Cricket: England v South Africa

West Bromwich have enjoyed some great moments this season and their enterprising style of play has won over many neutrals. That said, they are likely to struggle here.

At this stage of the season every single game is important for Liverpool as they aim for a top-four finish.

Action from Headingley as England open their one-day series against South Africa. They will also play the Proteas at Southampton and Lordâ&#x20AC;&#x2122;s.

Sunday May 14 2.15pm Sky Sports 1 HD

Saturday May 27 2pm BT Sport/BBC

Premier League: Tottenham Hotspur v Manchester United

Football: FA Cup Final - Arsenal v Chelsea

This should be a fascinating encounter given the recent form shown by both these teams. Spurs have been a revelation this season and are almost always entertaining.

An all-London affair in this Wembley showpiece, one of the sporting occasions of the year and one which is guaranteed to bring members through club doors.

Tuesday May 16 8pm Sky Sports 1 HD

Saturday May 27 3pm BT Sport

Premier League: Manchester City v West Bromwich Albion

Rugby Union: Aviva Premiership Final

Manchester City will be aiming to maintain their place in the top four as they take on the Baggies at the Etihad.

The English domestic season comes to a close at Twickenham Stadium as the two teams left standing after the play-offs go head to head.

Saturday May 13 5pm BT Sport/Sky Sports

Rugby Union: European Champions Cup Final - Clermont Auvergne v Saracens The showpiece climax to the knockout Cup featuring the biggest teams in Europe. Saracens are the reigning champions. Saturday May 13 8pm BT Sport

Boxing: WBC International Featherweight - Warrington v Martinez Boxing action from Leeds as Josh Warrington defends his title.

Thursday May 11 2pm Sky Sports 2 HD

Cricket: One-Day Cup Nottinghamshire Outlaws v Durham Sunday May 14 12 noon Sky Sports 1 HD

Premier League: Crystal Palace v Hull City Thursday May 25 8pm Sky Sports 2 HD

Super League: St Helens v Wigan Warriors Monday May 29 11am Sky Sports 2 HD

One-day International Cricket: England v South Africa

www.Sports4Bars.com

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com CLUB MIRROR 35

SPORTS INTERVIEW

A word with... Michael Owen As the end of the football season hoves into view, Club Mirror talks to BT Sport’s football expert, Michael Owen, about the many exciting games to come, not least the final of the UEFA Champions League and the FA Cup Final between Arsenal and Chelsea.

t’s shaping up to be a thrilling end to the football season with mouthwatering fixtures coming up in the Premier League, FA Cup and UEFA Champions League and BT Sport’s football expert, Michael Owen, can’t wait to see how things unfold in the business end of the season. While Chelsea look to have all but wrapped up the Premier League title with some fine late season performances, there is plenty going on at both the top and bottom of the table with the battle for a top-four place concentrating the minds of several big teams. Owen, a much decorated player for several clubs, including Liverpool, Real Madrid and Manchester United, expects Liverpool and Manchester City to grab those final two places behind Chelsea and Tottenham. “I think – and I hope – that Liverpool and Man City will come third and fourth and Manchester United will win the Europa League,” says Owen. “From BT Sport’s point of view, if that came about, having five English teams in the Champions League next year would be absolutely brilliant. “There’s still loads to play for this season. Yes, the teams have to prepare for next season by getting into the competitions that they want to be in but it could be an amazing season for Manchester United if they can win the Europa League and get into the Champions League either through that pathway or through the Premier League. “All of a sudden it could be seen as a positive season for United after it was looking pretty disastrous for them at the halfway stage of the season. “We’ve had an average time in the Champions League in terms of English clubs in recent years so to have five real big hitters in there next season would be amazing.” As for this season, there may be no English teams still involved, but Owen is looking forward to the business end of the competition as the two best teams head to the Welsh capital for the showpiece climax to what has been a magnificent competition. “Cardiff is a brilliant stadium and everyone that has been there will say the same thing. It has a great atmosphere with a big capacity. It is one of the best stadiums around at the moment,” says Owen.

36 CLUB MIRROR

“Real Madrid have got an amazing resilience about them nowadays. You used to watch them and think that they’d concede loads but score loads and if anyone defended well against them it would be a tough game. But now they have so much resilience as well as some incredibly talented players. “I think Bayern Munich actually had the best squad in the competition and Barcelona had some of the best individuals but Real are like a mixture of them both and I’m tipping them to grind it out and win it.” But, of course, before the UEFA Champions Final there’s the small matter of the FA Cup Final. Who can forget Owen’s stunning contribution to the magnificent 2001 Final in Cardiff when, with Liverpool trailing by 1-0 to Arsenal with just eight minutes to go, he first scored the equaliser and then the stunning winner three minutes from the end? “If I could live one day again it would be that day in Cardiff when Liverpool beat Arsenal in the FA Cup Final,” he says. “That was just an immense day all round, from the game itself, to lifting the trophy to enjoying the aftermatch party.” And, of course, this year’s FA Cup Final will take place on in front of the BT Sport cameras and Owen is expecting another great showpiece event. “The FA Cup is a brilliant competition,” says Owen. “We’ve had some real fairytales – Lincoln in particular – with a couple of non-league teams going far in the competition and then at the tailend of the competition we’ve had some fantastic semi-finals featuring big-hitters. And we’re going to get a great Final too. “I think it’s been a great FA Cup, especially in view of the fact that some people have been knocking it recently, saying that teams don’t take it seriously. Well, just looking at the games we’ve had will dispell

Live fixtures on BT Sport Tuesday, May 9, 7.45pm – BT Sport 2 HD UEFA Champions League, Semi-Final, 2nd Leg – Juventus v Monaco Wednesday, May 10, 7.45pm – BT Sport 2 HD UEFA Champions League, Semi-Final, 2nd Leg – Atletico Madrid v Real Madrid Thursday, May 11, 8.05pm – BT Sport 2 HD UEFA Europa League, Semi-Final, 2nd Leg – Manchester United v Celta Vigo Wednesday, May 24, 7.45pm – BT Sport HD UEFA Europa League Final Saturday, May 27, 5.30pm – BT Sport 2 HD FA Cup Final: Arsenal v Chelsea Saturday, June 3, 7.45pm – BT Sport HD UEFA Champions League Final

that myth. “Chelsea have been brilliant this season and I think they’ll do the double in the League and FA Cup.” And while Owen will be giving his insights into the upcoming games on duty for BT Sport, he believes that the best place to watch the upcoming action to unfold is in the bar. “I’m never happier than when settled in the bar with a full day of matches in prospect on the big screen,” he says. “I’m not a lager drinker so I’d opt for a couple of pints of cider or a glass of red wine while I enjoy the action.”

HQ – CMAE CONFERENCE

HQ BUILDING THE BUSINESS

CMAE European Conference – registration opens The ninth European Conference on Club Management organised by the Club Managers Association of Europe (CMAE) will be held at the H10 Andalucia Hotel in Marbella, Spain, from Sunday, 26 November to Tuesday, 28 November.

he CMAE European Conference will have a full schedule of education sessions based around CMAE’s 10 core competencies of modern club management and features speakers on demand-led subject matters pertinent to active club managers.

CMAE delegates are offered the chance to visit Director General Javier Reviriego’s iconic Valderrama and play the back nine. Opening the Conference will be Spain’s Javier Reviriego, Director General of Real Club Valderrama, who will speak on how his team delivers club management excellence. Conference delegates will enjoy an exclusive opportunity to visit his club for lunch and the chance to play nine holes on the famous Championship Course (Tuesday, 28 November). The key note speaker for Monday’s Gala Dinner and other high-profile speakers will be confirmed shortly, all designed to cover various topics crucial to improving operational and governance skills for Managers of city clubs, golf and sports clubs across Europe. CMAE’s President Marc Newey says: “Last year our Members asked us to revive the European Conference and there is nowhere better than Marbella to stage it. We wanted to build upon the tremendous success of our Management Development Programmes – 52 delivered to date – and to create more networking and social opportunities for our Membership to enjoy. The Andalucia Hotel is an excellent venue and to be able to play the back nine of the iconic Ryder Cup course at Valderrama will be a great way to conclude the Conference.”

The 9th CMAE European Conference will be held at the H10 Andalucia Hotel, Marbella.

COSTS AND REGISTRATION

Delegate fees for the conference start at €595 for a two night package. Additional nights and supplements will apply. To register your interest visit www.cmaeurope.org or use this QR code.

CLUB MIRROR 37

26.11.2017 - 28.11.2017 H10 ANDALUCIA HOTEL, MARBELLA

CMAE 2017 EUROPEAN CONFERENCE 10 EXCEPTIONAL EDUCATION SESSIONS WITH LEADING CLUB INDUSTRY EDUCATORS, GALA DINNER & GOLF AT REAL CLUB VALDERRAMA

PROFESSIONAL DEVELOPMENT

10 EXCEPTIONAL EDUCATION SESSIONS WITH LEADING CLUB INDUSTRY EDUCATORS

JAVIER REVIRIEGO CEO REAL CLUB VALDERRAMA ‘CLUB EXCELLENCE’

BILL MCFARLAN PINK ELEPHANT COMMUNICATIONS ‘LANGUAGE OF LEADERSHIP’

ROB HILL

SUSAN STEVENSON

GGA ‘EUROPEAN CLUB BENCHMARKING’

‘PERFORMANCE MANAGEMENT’

BILL SANDERSON

PAUL ARMITAGE

THE BUSINESS COACH ‘MANAGING THE COMPANY CALLED YOU’

LE GOLF NATIONAL CHANGE MANAGEMENT’

TREVOR COUGHLAN JONAS ‘CLUB MARKETING’

MARK NEWEY CCM CEO ROEHAMPTON CLUB / CMAE PRESIDENT ‘A LIFETIME OF LEARNING IN THE CLUB INDUSTRY’

KEVIN FISH CCM CONTEMPORARY CLUB MANAGEMENT ‘ADVANCED GOVERNANCE’

LODEWIJK KLOOTWIJK EGCOA ‘MEMBER RETENTION’

STAY H10 ANDALUCIA HOTEL, MARBELLA Located in Puerto Banús, in one of Marbella's most exclusive areas, the H10 Andalucía Plaza is a hotel built in the traditional Andalusian style which has been refurbished with a cutting-edge contemporary design. This emblematic hotel has bright, spacious rooms, exceptional cuisine at a large variety of bars and restaurants, Despacio Spa Centre with a select range of treatments, two pools (one heated indoor pool in the Spa which forms part of the thermal spa area),

LIMITED AVAILABILITY

€595 INCLUDES 2 NIGHTS ACCOMMODATION, ALL EDUCATION SESSIONS, LUNCH AND GALA DINNER REGISTER NOW

GOLF EQUIPMENT SOLUTIONS

The Leader in Golf Gleneagles Resort, Scotland

visit www.toro.com/golf

EGCOA

P R E F E R R E D S U P P L I E R

HQ BUILDING THE BUSINESS

Want to cut club spend while increasing efficiencies? Well now you can. Introducing HQ Building the Business. Completely free to clubs this new service involves no contracts and no costs, just better buying and better club business.

Welcome to HQ Building the Business F

rom utilities and energy savings to procurement and financial services, HQ Building the Business works with your club as a surrogate head office, helping you to boost club business. And by working with carefully selected club-supporting partners and suppliers, HQ Building the Business will save you valuable time and resources in the quest to save your club money, freeing up you and your committee to run an even more efficient club. You’re just three steps away from saving money.

Step 1 Free no-obligation audit – just call us or email us.

Step 2 Following our audit and discussions, if we believe we can help your club we will source the best deals available.

Step 3 Your club starts saving money. This is what we call a win win! So get in touch now and help us help you to make 2017 an even better year for your club and your members. You can call on 01753 272022, email enquiries@hqbusiness.com or use the form opposite.

Frequently Asked Questions

business, but if we can help we will.

Q. What do I get when I become a member? A: You get a free and confidential audit of your club in those areas where you would like to find savings and efficiencies. This could be anything from utilities to phone bills and from food to club equipment.

Q. What are your club credentials? A. We’ve been working in the club sector for over 30 years in various roles. The launch of HQ Building the Business is the culmination of many years working with clubs and suppliers, from brewers and telecoms suppliers, to energy and water companies.

Q. What are the costs? A. There are no costs. HQ is free to join. Q. If I become a member, what are my obligations? A. There are no obligations for you or your club and no contracts. All we ask is that when we work with you, you are open about your current supplier situation. Q. Does the club need to have a minimum turnover? A. Our services are most suited to clubs with a minimum turnover of £100,000. This is because to secure the HQ Building the Business deals with suppliers we need to prove the value of a club to their

40 CLUB MIRROR

Q. Do I need a face to face meeting? A. Not necessarily. A lot of the ground work can be done over the phone/email. Q. How do I become a member? A. Just email enquiries@hqbusiness.com, call 01753 272022 or or turn the page to use the form.

MEMBERSHIP FORM Yes I am interested in joining the no-cost, no-contract, no obligation HQ Building the Business club. Your name: _____________________________________

HQ BUILDING THE BUSINESS

Role in club: _____________________________________ Club name and address: _____________________________ _____________________________________________ _____________________________________________ Tel no: ________________________________________ Email: _________________________________________ Number of members: ______________________________ Turnover*:______________________________________

n All n Other (please list): _____________________________

Particular areas you are interested in?

_____________________________________________

*Turnover - this information is entirely confidential and is not shared with any other companies/agencies etc. It is HQ Building the Businessâ&#x20AC;&#x2122;s measure as to how we can help you save money.

CLUB MIRROR 41

Unlocking Golf’s True Potential

Sustainability

Syngenta is a global agriculture company, employing more than 28,000 people in 90 countries.

Enhancing the environment, increasing biodiversity, and engaging with customers and stakeholders

As an industry leader, we care not only for the health, quality and consistency of your fairways and greens, we care about the health of the game itself and the industry’s For more than 30 years we have also been long-term business sustainability. a market leader in the global golf industry creating innovative turf management That’s why Syngenta is investing in solutions for golf courses in 43 countries. golf from the ground up with the aim of Unlocking Golf’s True Potential. However, Syngenta is much more than turf Our objectives are focused on: management products and services.

Productivity Supporting our customers and stakeholders with new knowledge, skills and tools to create strong, dynamic, customer-centric golf businesses

Playability Working with golf course superintendents around the world to deliver the best playing conditions for their customers

Working together, we can Unlock Golf’s True Potential To find out more, join Syngenta Golf Ambassador Carin Koch for a special on-course video presentation at: www.unlockinggolfstruepotential.co.uk

Syngenta UK Ltd. Registered in England No. 849037. CPC4 Capital Park, Fulbourn, Cambridge CB21 5XE.

BUILDING THE BUSINESS – WEDDINGS

The wedding planner From Hen and Stag functions to wedding breakfasts and the wedding itself, clubs can provide the perfect welcoming environment for the happy couple. Top tips on hosting the perfect event.

he average cost of a UK wedding is now well over £18,000 according to a survey. The survey of over 1,000 couples found that over 20% of couples were taking out loans and credit cards to fund the day, and one in nine newlyweds admitted to almost breaking up over their strained wedding finances. As a result, says the survey, modern couples planning to get hitched are becoming more thrifty than ever before – from home-produced invitations and wedding favours, to baking their own cakes. And, of course, finding more cost-friendly venues for the reception – and indeed the wedding itself. All of this is good news for those clubs willing and able to step into the brink. Since the 1994 Marriage Act declared that licensed venues could hold weddings, the opportunity to provide all aspects of the event – from hen and stag do’s to the reception and the wedding itself – has proved an attractive prospect for club revenue streams.

FEES, FORMS AND APPLICATIONS License fees vary across the country, as you’d expect, and there are numerous regional variations. Rules laid down by the Registrar General, however, form the backbone of regulations across England, Wales and Scotland. (For variants to Scottish guidelines, visit http://www.groscotland.gov.uk/files1/ registration/approval-of-placesguidance.pdf). The application is, of course, only part of the process. Is your club geared up to leading the bride and groom effortlessly up the aisle, or is it more a question of up the garden path? Can you have your wedding-cake and eat it. THE WEDDING LIST The following list poses questions that the wedding planners will be asking when they visit their venues of choice. Obvious as the questions may seem, your visitors will be reassured when you have the answers at your finger tips, or presented in a professional-looking Wedding Pack.

FOOD AND DRINK • What is the maximum amount of guests allowed? • Do they need to bring in their own caterer? • Can they bring in their own wine/champagne? If so, is there a corkage charge? • What time can the club stay open until? • How many staff would be needed on the day? • Is there a single point of contact at the club who will take responsibility for the event?

CLUB MIRROR 43

BUILDING THE BUSINESS – WEDDINGS

TOP TIPS FOR THE WELL-GROOMED GROOM While all eyes are on the bride, what help’s out there for the groom? Astonish the club’s would-be grooms with these top tips from the Eventa Group. Choosing the suit Two or three buttons? Two button suits are generally considered to have a more timeless feel than three button suits. Two button suits can also help to lengthen the frame – making them suitable for all builds. Three button suits are a better choice for taller men over 6ft, and have a slightly ’60s-mod feel. When standing, the top suit jacket button (of a two-button suit), should be just above the navel. The bottom button on a suit jacket button remains undone (so for a twobutton suit, just the top button is done up). The same applies to waistcoats. Picking the colour The three traditional colours are black, navy and grey. Charcoal grey is an intelligent choice for the younger member, giving an older appearance (unlike navy blue which can have the reverse effect). It’s also versatile enough to be matched with brown or black elements, depending on the shade of grey. Black can be useful due to its similarity to formal attire, and help project an image of authority while navy is a popular and an elegant colour that lacks the austerity that could be associated with black or grey suits. Choosing the cloth Cotton – Cotton suits are great for hotter climes but do tend to crease. Wool – Versatile and warm, wool-based suits are ideally suited for chillier temperatures. They don’t tend to wrinkle easily, but can feel a little stuffy if you start to heat up. Cashmere – Made from the wool of Cashmere goats, these suits have a famously classy look. Worsted wool – Worsted wool is a great choice if you expect your suit to experience a lot of wear and tear. Linen – Light-weight fabric that makes a suit easy and cool to move about in. Like most lightweight suits however, they are easily creased and hard to clean once stained. Polyester – Practical as it can be machine washed (on a low heat). Beware however: these tend not to breathe well. Velvet – One of the slightly more out-there styles, velvet suits hark back to the 1920s Great Gatsby era. The more expensive velvet suits will be cotton-based, the cheaper will be Rayon-based, and dark. Rich colours will look best. Silk – Silk suits look great and are practical too. Silk regulates temperature, retaining heat when it’s cold while being lightweight and breathable enough to wear in the heat. The cuffs Shirt cuffs should show around half an inch outside the jacket sleeve. Trouser Length The perfect trousers sit one inch over the wearer’s shoes. The tie-bar Along with cufflinks, a tie-bar can make a great addition to a suit. They should be positioned between the third and fourth shirt button hole and shouldn’t cover the entire width of the tie. Ties As a rule of thumb, a tie should either reach the waistband of trousers or be slightly shorter. (It shouldn’t go over/be tucked in.) Overly wide ties are ‘out’, pencil ties are ‘in’ for those who like the ’60s mod look. The tie width needs to suit the lapel. On colour, plain ties should be darker than the wearer’s shirt and patterned ties work on a plain shirt.

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VENUE DETAILS • Will they have exclusive use of the venue? • Is there a safe place for storing presents? • Is there a room the bride can use to get changed? • Confirmation of public liability insurance. • Is there the opportunity to see how the venue looks dressed up for another wedding first? • Are candles allowed? • Is there a reasonable rain-proof smoking area outside? OTHER SERVICES • Can you recommend/book a cake specialist? • Can you recommend/book a photographer? • Can you recommend/book a car hire service? • Can you recommend/book flowers? • Can you recommend/ book a registrar (if needed/ appropriate)? • Can you recommend/book entertainment/band etc for the afternoon/evening festivities? • Can you recommend/book a toastmaster/ Master of Ceremonies if required? ACCOMMODATION • Can you organise any special rates with local hotels? GENERAL • Are the parking facilities adequate? • Can people leave cars overnight? • Can children be catered for? FINANCE AND WHAT’S INCLUDED • Is VAT included in prices quoted? • Are staff included in the costs? • What is the policy on postponement/ cancellation? FOLK-LORE FAST FACTS Weddings are packed with superstition, so why not prove how in tune with the happy couple you are by presenting them with a Folk-Lore Fact Sheet. Marrying months – Old folklore has it that ‘Marry in September’s shrine, your living will be rich and fine’. It also suggests that November and December are equally auspicious months to marry, with the former apparently bringing only joy and the latter, lasting love. So if weddings are on your radar, you can expect to be kept busy in the coming months. From east to west the bride knows best – In Scotland one popular custom was for the bride to ‘walk with the sun’, walking from east to west on the south side of the church and then continue walking around the church three times. Something old, something new – Something old, something new Something borrowed, something blue And a silver sixpence in your shoe The Victorian rhyme echoes far older customs. ‘Something old’ represents friends; ‘something new’ is the newlyweds’ happy and prosperous future;

TOP PICKS FOR THE FIRST DANCE Top picks for that all important first dance include...

‘something borrowed’ is often a valued item lent by the bride’s family (to be returned to ensure good luck!) Traditionally this was old garter which was given to the bride by a happily married woman in the hope that her happiness in marriage would be passed on to the new bride. The ‘silver sixpence in your shoe’ was to ensure wealth in the couples married life. Today a penny is often substituted. The wedding dress – It is unlucky for: • The bride to make her own wedding dress. • The groom to see the bride in her wedding dress until she arrives at the ceremony. • The bride to wear her entire outfit before the big day. Flowers – If you’re decorating the club with flowers, check out this list of what flowers are supposed to represent: • Orange blossom – purity and chastity. • Peonies – shame (best avoided!) • Azaleas – temperance • Roses – love • Snowdrops – hope. • Red and white flower combination – blood and bandages. • Lilies – to some majesty, to others death.

Marry You – Bruno Mars Accidently In Love – Counting Crows Brighter Than Sunshine – Aqualung For Once In My Life – Stevie Wonder Nothing Else Matters – Metallica Everything – Michael Bublé Love On Top – Beyonce You Got the Love – Candi Staton Fly Me To The Moon – Frank Sinatra Dream a Little Dream of Me – The Mamas & The Papas Candy – Paolo Nutini Greatest Day – Take That It Must Be Love – Madness (I Can’t Help) Falling In Love With You – UB40 It Had To Be You – Harry Connick Jr Cupid – Sam Cooke One Day Like This – Elbow Close to Me – The Cure How Sweet It Is (To Be Loved By You) – James Taylor More Than Words – Extreme Baby, Now That I’ve Found You – Alison Krauss Feeling Good – Muse She – Elvis Costello If There Is Something – Roxy Music Just Say Yes – Snow Patrol Stand By Me – Ben E King The Way You Look Tonight – Frank Sinatra I Only Have Eyes For You – Billie Holiday Truly Madly Deeply – Savage Garden At My Most Beautiful – REM Unforgettable – Nat King

Cole Chasing Cars – Snow Patrol What A Wonderful World – Louis Armstrong Gotta Get You Into My Life The Beatles Crazy Little Thing Called Love – Queen Wonderwall – Oasis Yellow – Coldplay You're Beautiful – James Blunt You're The First, The Last, My Everything – Barry White Your Song – Ellie Goulding You Do Something To Me – Paul Weller Make You Feel My Love – Adele Everlong – Foo Fighters Higher Love – James Vincent McMorrow Better Together – Jack Johnson I'm Yours – Jason Mraz You Make It Real – James Morrison Iris – The Goo Goo Dolls Thinking Out Loud – Ed Sheeran Stay With Me – Sam Smith

On the way to the wedding – • Bride: a last look in the mirror brings good luck. Returning to the mirror once the journey begins brings bad luck. • Seeing a chimney sweep is thought to bring good luck (you may have to hire one) • Other good luck omens: include lambs, toads, spiders, black cats and rainbows. • Bad luck omens: seeing an open grave, a pig, a lizard, or hearing a cockerel crow after dawn. Monks and nuns (because they are associated with poverty and chastity).

window as the bride returned to her parental home after the wedding. If the plate broke she would enjoy a happy future with her husband. If the plate remained intact her future would be grim. The top tier of the cake is often kept by couples for the christening of their first child.

The wedding cake – Cutting the cake together symbolizes the couple’s shared future. In Yorkshire a plate holding wedding cake was thrown out of the

Bouquet – After the reception the bride throws her bouquet back over her shoulder to unmarried female guests. The one who catches the bouquet

Love Me Like You Do – Ellie Goulding All Of Me – John Legend Only Love – Ben Howard Grow Old With Me – Tom Odell How Long Will I Love You – Ellie Goulding I Won't Give Up – Jason Mraz XO – Beyonce Happy – Pharrell Wiliams I Don’t Want To Miss A Thing – Aerosmith Run – Leona Lewis Everything I Do – Bryan Adams You’re Still The One – Shania TwainChasing Pavements – Adele Come What May – Moulin Rouge Can’t Get Enough Of Your Love Babe – Barry White Just The Way You Are – Barry White Somewhere Over The Rainbow – Eva Cassidy Let There Be Love – Nat King Cole L-O-V-E – Nat King Cole

will be the next to marry. Shoes – Tying shoes to the back of the newlyweds’ car evolved from a Tudor custom. Guests threw shoes at the newlywed couple. It was considered lucky if they or their carriage were hit. A Tudor bride’s father would give the groom a pair of the bride’s shoes, symbolising the passing on of responsibility for the daughter. The groom then tapped the bride on the forehead with one of these shoes to assert his dominance.

CLUB MIRROR 45

ASK THE EXPERTS – INSURANCE

Protecting your club from criminals and cybercrime Club Insure examines the importance of insuring your gaming and lottery machines and provides an insight into the very real threat of cybercrime. Cybercrime – what you need to know

aming and lottery machines can provide a much needed additional income source in your club but are you adequately insured in this respect? Many machines are now only emptied by the gaming rental company rather than the club themselves. This means that if collection is on a weekly or bi-weekly basis then the machines can be holding several thousand pounds each which is making them a target in our clubs. Access to the premises might be gained by tampering with the alarm contacts whilst you are trading. When you close up for the night you may not notice that the alarm has not armed properly leaving your club vulnerable to an undetected attack. If the alarm is not sounding to notify of a break in the thieves can spend a long period of time breaking into the machines using axes or hammers for example. It is vital that anyone who is responsible for setting the intruder alarm when the business is closed understands exactly how the alarm works and can recognise if the alarm does not set properly. If you are in any doubt the premises should not be left unattended if the alarm is not fully operational otherwise your claim is not likely to be paid.

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Even with a fully operational alarm your Insurance policy may typically only provide cover in gaming machines to a limit of £500 per machine and £1,000 in total unless you have notified the insurer and arranged for the cover to be extended. Although the gaming machine rental company may insure the machine itself they will usually expect you to insure the contents. Read your rental agreement to clarify your responsibility and if you have any queries please contact your account handler.

CONTACT DETAILS Club Insure covers all aspects of club insurance from start to finish, with Account Handlers and Claims Managers under one roof. Victoria Romero-Trigo, Director Club Insure Ltd Romero House, 8 Airport West, Lancaster Way, Yeadon, Leeds LS19 7ZA e. Victoria.romero-trigo@club-insure.co.uk t. 0844 488 9204 www.club-insure.co.uk

Unfortunately Cybercrime is all around us without you even realising it – and it could be affecting you and your business. There has been a lot in the news recently about cybercrime. It’s clear that all businesses regardless of size are at risk and the threat of hacking attacks are both increasing and intensifying. To be able to protect ourselves from such attacks we need to understand what cybercrime is and the steps we can take. Cybercrime is a broad term and can include any of the following: • Vishing Contact made by phone. The caller purports to be from your bank, the police or a fraud agency. The purpose is to get you to reveal confidential information. • Phishing Contact is made by email. The sender impersonates well known companies such as banks. The aim is to get you to click on a link or attachment. • Smishing Contact is made by text messages. The sender impersonates well known companies and, as above, aims to get you to clink on a link • Modified email This is also known as CEO impersonation. Requests are often timed so that it will be difficult to verify the request – which is exactly what you need to do. These emails are often targeted at new or junior members of staff. The fraudster is hoping that the targeted business does not have a culture of challenging or asking for help. The emails often begin asking if you are in the office, can you make a payment and what information is required to make this happen. The fraudster will talk about urgent transactions, or a top secret transaction such as a business acquisition. Sometimes they will not even ask for money • Malware/Ransomware Malicious software such as Trojans or viruses, downloaded from phishing emails, illegal websites and ad banners. They sit quietly in the background until you access a UK bank website. • Hacking Breaking into your emails and/or websites. Don’t worry if you don’t understand some of these terms. There are many different forms of cybercrime and criminals are becoming more sophisticated in their attacks. The main thing is that it is vital that you protect yourself and your club as a business, taking precautionary steps and buying an insurance product that will respond in the event of a loss.

ASK THE EXPERTS – WEB CONTENT

Website content blunders Club Mirror’s expert advisors Larrytech examine some classic errors when it comes to creating engaging content on the club website and offer advice on how to avoid them.

ontent is having a tendency to become more problematic from a website perspective since Google introduced Panda into its core algorithm.* The impact this has had is essentially hitting websites with content penalties which has had a significant adverse affect on their rankings. For this reason, getting content right is imperative. Below are some of the regular problems we tend to find with clients and content implications. Duplicated content Duplicated content is the main problem associated with content gaps on a website. Duplicating optimised content internally across multiple pages will cause a vast amount of issues, which will result in impeding page rankings. Externally duplicated content is content which has either been posted on multiple websites, or plagiarised from other websites. To date, search engines work on the basis of working out the originator of the content and then dismissing any duplicating content from being indexed. Content gaps across different devices We tend to speak a lot about the importance of

mobile responsive websites from a rankings perspective. In terms of content, desktop websites will be assessed on the content which is displayed on their mobile site first. If you have mobile pages without content where it appears on the desktop, rankings will be significantly damaged. Thin content Thin content equates to one of the worst SEO (Search Engine Optimisation) practices that a website can deliver. Without an adequate amount of valuable content on a page, Google will not be able to understand the topic of the page, and thus struggle to rank for anything accordingly. The way we depict this from an SEO standpoint is: “How can your website claim to be an authority on a certain topic if it doesn’t contain any information regarding the topic.” Anything below the 300 words margin we would consider to be thin content. If you are struggling to monitor word count for pages then we would recommend using Screaming Frog. The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO. It can be downloaded for free, or, for additional features a license

can be purchased. So, the moral of the article is that getting content right is imperative not only from an SEO point of view, but also for generating more members and more member visits via your website. *Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time, says Google, and when this happens, ‘sites previously hit may escape, if they’ve made the right changes’. Panda may also catch sites that escaped before.

CONTACT DETAILS For more information on backlinks and help on improving your backlink strategy, contact Larrytech. The team offers a bespoke SEO approach which can be tailored to improve your link building. e. sales@larrytech.com t. 01892 888011 www.larrytech.com

CLUB MIRROR 47

CIU BEER AND TRADES EXHIBITION

26th Beer & Trades Exhibition More attendees than ever before came through the doors of the Norbreck Castle Hotel in Blackpool on Friday, April 7 as the 26th CIU Beer & Trades Exhibition took place in the venue’s Norcalympia.

record number of people attended the 26th CIU Beer & Trades Exhibition, held at Blackpool’s Norbreck Castle Hotel on Friday, April 7. The event brought together exhibitors from right across the club sector as they showcased a range of the latest products and services. As they made their way through the multitude of stands, attendees were given the opportunity to sample drinks from the Union’s Preferred Supplier Heineken UK, try the latest gaming and entertainment machines courtesy of Preferred Supplier Dransfields throughout the show and take part in several bingo sessions which ran throughout the afternoon. There was also a prize draw at the end of proceedings with a number of people going home with some great prizes, including several widescreen televisions. Union Vice-President John Tobin said: “This is the third event since we relaunched the show back in 2015 and it has been pleasing to see it grow in stature over that time. “It was another great day for the CIU with a record number of attendees coming through the doors and taking part in an event dedicated to helping our clubs to boost their trade. “I would like to express my gratitude on behalf of the Union to all the exhibitors who made the event possible and passed on their specialist knowledge to our club attendees. For more information on joining the CIU visit wmciu.org.uk or email info@wmciu.org.uk

Union Vice-President John Tobin (centre) with Dransfields Operations Director Alan Jackson (left) and Managing Director Chris Haley.

There were plenty of activities for delegates to get involved in during the 26th Beer & Trades Show, including pool on the Dransfields stand.

John Tobin (left) discusses new products with Julian Stratten of Innkeepers Supplies.

Union Vice-President John Tobin with Heineken UK National Account Manager Graeme Mitchell (left).

48 CLUB MIRROR

John Tobin with a representative of coffee machine supplier Rijo 42 (right).

It was certainly a busy day for delegates at the Beer & Trades Exhibition with many of them taking part in bingo sessions throughout the afternoon. John Tobin (centre) with Graeme and Josh Miller of ACE Furniture.

John Tobin with Amy Alvarez (left) of Smart Energy Projects.

EXHIBITORS Bruce Cuthbert, Director Commercial Customers, BT Sport (left) with John Tobin. The CIU stand. Pictured, left to right: Maureen Ross, Annette Johnson, Steve Connell, Dione Mobley, John Tobin, Sam Hagan, Derek Whitmore and Marlene Bruce.

Ace Furniture Alchemy Contract Publishing AON Avensure BOC Brilliant Business Solutions BT Sport CAMRA Club Control Club Journal Dransfields Galatai Glycol Cooling Systems Heineken UK Innkeeper Supplies Just Enrolment Plus Mr Scratchings Nationwide Energy Redtooth Rijo 42 Smart Energy Utilitywise

CLUB MIRROR 49

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Visit www.online.heineken.co.uk for full Ts&Cs. Open to UK trade customers who are not a member of a managed group. Premises must be licensed under applicable legislation. A 12 month stocking agreement with Heineken and new 12 month agreement or 12 month renewal with BT are required. Discounts are for 12 months. DEAL 1 - Existing BT Customer add 2 Heineken Brands 35% Discount on BT Sport Total. DEAL 2 - Existing BT Customer add 4 Heineken Brands 50% Discount on BT Sport Total or BT Sport 1. DEAL 3 – New BT Customer add 4 Heineken Brands 50% Discount on BT Sport Total or BT Sport 1. DEAL 4.1 – New BT Customer add 2 Heineken Brands to at least 1 existing brand 50% Discount on BT Sport Total. DEAL 5.1 – New BT Customer add 1 Heineken Brands to at least 1 existing brand 50% Discount on BT Sport 1. DEAL 4.2 – New BT Customer add 2 Heineken Brands 50% Discount on BT Sport Total. DEAL 5.2 – New BT Customer add 1 Heineken Brands 50% Discount on BT Sport 1. Foster’s must already be installed in the outlet or installed as one of the brands added for the deals set out above. Promotion open until 31.12.16. BT Agreement must be nalised by 30.06.18. Promoter: Heineken UK Limited, 3-4 Broadway Park, South Gyle Broadway, Edinburgh EH12 9JZ

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* New Aon clients only. Must not hold a current policy with Aon. Subject to qualifying criteria; No claims in the last 3 years; Satisfactory postcode check (such as but not limited to high risk flooding areas, theft and malicious damage); Insurance has not been cancelled or declined in the past; Premises are not unoccupied or unfurnished; Business description is a CIU Club, Other Social & Welfare Club, CISWO Club or Sports Club; Buildings are valued at no more than ÂŁ1,000,000; Stock limit doesnâ&#x20AC;&#x2122;t exceed ÂŁ50,000; and do not operate door staff, regular ticketed events or live entertainment more than twice a week. Evidence of competing terms must be obtained from an Insurer that meet Aonâ&#x20AC;&#x2122;s security rating requirements and cover must be of a comparable basis to the quotation arranged by Aon. This offer can be withdrawn at any time. Terms, conditions and exclusions may apply. Maven Sports and Social Club Insurance arranged by Aon UK Limited and underwritten by Maven Underwriters which is a Managing General Agent operating under a delegated underwriting and claims handling authority on behalf of Aviva Insurance Limited and Allianz Insurance plc. Maven Underwriters is a trading name of Aon UK Limited which is authorised and regulated by the Financial Conduct Authority. Citation Limited is an approved Introducer Appointed Representative of Aon UK Limited which is authorised and regulated by the Financial Conduct Authority. FP.ENT.1784.MH

52 CLUB MIRROR

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CLUB MIRROR 53

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• Stage Curtains • Large Window Curtains • Dividers • Blackout Drapes • Cleaning & Re-flameproofing Contact us today and quote CLUB to arrange a free site visit to discuss your requirements.

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CLUB MIRROR 55

CLASSIFIED

CLUB SERVICES ENTERTAINMENT

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ssk entertainment • disco • quiz nights • master of ceremonies • weddings • birthday parties • award evenings • club events SSK Entertainment is based in West Sussex. We can provide all the ingredients you’ll need for your party, wedding, quiz night or any event at budgets to suit everyone. We operate anywhere in the Surrey, Sussex and Kent area. TO CHAT ABOUT YOUR EVENT, REQUIREMENTS, BUDGET ETC PLEASE CALL DAVID FOSTER ON 07710 855295 or visit www.sskdisco.co.uk

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TO ADVERTISE PLEASE CALL

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sales@pubfurnitureuk.co.u

Faux Leather RF/5F £39.90

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Call Our Sales Team Now For Full Brochure and Special Offers or View Our Website

PO/7 £89.90

Ridge bases From £37.00

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