BUILDING THE BUSINESS – WEDDINGS
The wedding planner With COVID-19 forcing the cancellation of many wedding ceremonies over a 14 month period, there’s a huge demand for licensed venues as couples reschedule their happy day. Is your club on their list?
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survey conducted by Confetti and the National Wedding Show has found that 98% of the 4,500 people they surveyed have had to postpone their 2020 wedding. Furthermore, and of interest to clubs, the same survey found that nearly 40% of couples (39.3%) are rescheduling their wedding for a weekday due to weekends booking up rapidly in the rush to reschedule the celebrations. It also seems that some couples have re-evaluated the costs associated with the event, with weekdays being more affordable. Whether it’s providing the wedding breakfast, the dinner or the ceremony itself, weddings represent a valuable service for those looking for more cost-effective solutions – all good news for those clubs willing and able to step into the brink. Since the 1994 Marriage Act declared that licensed venues could hold weddings, the opportunity to provide all aspects of the event – from hen and stag do’s to the reception and the wedding
form the backbone of regulations across England, Wales and Scotland. (https://www.nrscotland.gov.uk/ registration/getting-married-in-scotland.) The application is, of course, only part of the process. Is your club geared up to leading the bride and groom effortlessly up the aisle, or is it more a question of up the garden path? Can you have your wedding-cake and eat it?
itself – has proved an attractive prospect for club revenue streams. FEES, FORMS AND APPLICATIONS License fees vary across the country, as you’d expect, and there are numerous regional variations. Rules laid down by the Registrar General, however,
THE WEDDING LIST The following list poses questions that the wedding planners will be asking when they visit their venues of choice. Obvious as the questions may seem, your visitors will be reassured when you have the answers at your finger tips, or presented in a professionallooking Wedding Pack. FOOD AND DRINK • What is the maximum amount of guests allowed?
CLUB MIRROR 37
