Aldi Cesar Parulian Graphic Designer // Illustrator. Jakarta, Indonesia.
Portfolio
works from 2018 — 2020
Hello, my name is Al, a Graphic Designer based in Jakarta, Indonesia, specialized in Branding & Illustration. I also love ice cream. Curious about how creative industry works, how to make a brand, and why people love branded things so much, I'm interested to learn about branding especially for F&B products.
Content
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Design Project Pages 4—8 9—14 15—20 21—26
Content Kamengski Brand Profile Liberate Packaging of Missibu Seasonal Packaging of Missibu
Personal Project Pages 29—30 31—34 35—36 37—38 39—40 41—44
Ch. 1
Ch. 2
Content Ocean Little Babies The Big Waves Personal Sticker Chu Pat Kai Toki Studio
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Selected works of Aldi Cesar Parulian. The selected works is from 2018 — 2020. © Made with panda eyes by Aldi Cesar.
Design— Projects
Kamengski Brand Profile
Kamengski Brand Profile February 2018 — June 2018
Kamengski is an apparel brand in Indonesia. We collaborated to create their brand profile in 2018. The theme of the brand profile is yellowish and grainy. The brand profile is printed in 20x20 square book. Finished with laser cut and other paper engineerings.
— scope of work editorial design photography mix & match illustration layout
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Portfolio Aldi Cesar
The cover of Kamengski Brand Profile. Finished with laser cut.
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Kamengski Brand Profile
The chapter divider. Finished with parchment paper.
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Portfolio Aldi Cesar
Cover overall look. The logo of Kamengski as image for cover.
Pattern illustration. Based on Kamengski’s Product. —6
The brand profile is talk about the stories, the philosphy, and the process of Kamengski artworks.
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There is also an outfit look of Kamengski that we selected then mix & match for promotional purposes. The brand profile is not for sale, the purpose is for B2B profile.
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Liberate
Liberate February 2019 — Present
Liberate is an iced bottled coffee brand that can fullfill your daily caffeine needs during the deadline attacks. Liberate coffee has a modern military as a theme. Liberate coffee have three signature drinks Blackhawk (Black Coffee), Desert Storm (Iced Latte), and Camouflage (Signature Drink). Liberate have a guerilla marketing strategies, they’re selling their products with Pop Up Store on events. But Liberate also have a store name Liberate Coffee Headquarter in Bogor, Indonesia. The target is creative workers and college student who need the benefits of caffeine to boost their mood when doing tasks.
— scope of work food and beverages coffee branding packaging
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Liberate
Liberate
Portfolio Aldi Cesar
Packaging of Missibu Roaster
Packaging of Missibu Roaster October 2019 — February 2020
Missibu is a coffee roastery brand based in Bali, Indonesia. Serving specialty coffee with local and imported beans. Missibu wanted to be the new colour of Indonesia’s coffee industries and share their coffee story to the world. We translate their story by developing a packaging design for their roasted beans. To showcase the brand’s experimental and creative spirit, we draw on the graphic language of fine arts and incorporate it into our illustrations design. The key visual of this project is colorful, illustrative, tropical vibes, joyful and fun. The strong use of colours, organic shapes and illustrations, and combination of sans serif and decorative letterforms create a visual that emphasises the brand’s mission to be the new colour of Indonesia’s coffee industries and share their coffee story to the world.
— scope of work packaging design branding illustration
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Packaging of Missibu Roaster
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Seasonal Packaging of Missibu Roaster
Seasonal Packaging of Missibu Roaster February 2020 — August 2020
Missibu is a coffee roastery brand based in Bali, Indonesia. Serving specialty coffee with local and imported beans. Missibu wanted to be the new colour of Indonesia’s coffee industries and share their coffee story to the world. We translate their story by developing a packaging design for their roasted beans. To showcase the brand’s experimental and creative spirit, we draw on the graphic language of fine arts and incorporate it into our illustrations design. The key visual of this project is colorful, illustrative, tropical vibes, joyful and fun. The strong use of colours, organic shapes and illustrations, and combination of sans serif and decorative letterforms create a visual that emphasises the brand’s mission to be the new colour of Indonesia’s coffee industries and share their coffee story to the world.
— scope of work packaging design branding illustration
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Selected works of Aldi Cesar Parulian. The selected works is from 2018 — 2020. © Made with panda eyes by Aldi Cesar.
Personal— Projects
Ocean
Ocean 2018
The concept of this illustration is ocean. The wave inspired by Katsutshika Hokusai works “The Great Wave”. This illustration tells about how great is the ocean and the story about it. The objects of the drawings is The Krakken, Poseidon God of The Sea, The Ghost Ship and The Whale. This project used monochrome color of blue. The drawing process is sketch, inking, digital coloring.
— scope of work illustration
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Little Babies
Little Babies 2019
Little Babies is an illustration series for Instagram. The concept is about two babies who has an adult face wearing underwear. The babies name is Mike and Robert. Little Babies love to do inapproriate stuffs, fighting each other and pranking others. This artwork is inspired by Japanese Illustrator, Nimura Daisuke.
— scope of work illustration character design
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Little Babies
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The Big Waves
The Big Waves 2019
The Big Waves is an illustration artwork that tells about a young boy finding himself across the big ocean. The graphic concept of this artwork is Japanese Graphic Art. The waves inspired by Katsutshika Hokusai works "The Great Wave". This project used tone of old graphic art. The drawing process is sketch, inking, and digital coloring and texturing with photoshop.
— scope of work illustration
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Chu Pat Kai
Chu Pat Kai 2020
I really love Journey to the west stories and the character especially Chu Pat Kai. This is my fan art of him. This drawing references is old chinese / japanese graphic art. I play with texture with brush and lines, also layered texture.
— scope of work illustration
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Personal Stickers
Personal Stickers 2020
I love to print and collecting stickers. This is a stickers that I made for swap and freebies. The content is daily life and design stuffs. Some of the sticker is also made for my Internship Office, Hash Entertainment.
— scope of work merchandising illustration
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Toki Studio
Toki Studio 2020 — Present
Toki Studio is an initiative projects of three Illustrator based in Jakarta Indonesia. The studio works on illustration based on 90's culture such as an memorable toys, iconic mangas, etc. The story translated by making illustration based on the selected references. To showcase the messages, we draw the character based on it. The key visual of this project is 90's mangas inspired, illustrative and fun. The strong use of colours, lines and illustrations, and combination line texture and layered texture create a visual that emphasises the brand’s tone and manner.
— scope of work branding illustration merchandising
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Toki Studio
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Thanks
Feel free to talk to me — aldicesarp@gmail.com Follow me on — instagram.com/aldicesar Connect with me — linked.in/aldicesar Visit my website — aldicesar.myportfolio.com
Š Made with panda eyes by Aldi Cesar.