T H E G R A H P I C , S T R AT E G I C , P O L I T I C A L
PORTFOLIO O F D E S I G N E R A L E J A N D R A B O N N E T. (SELECTED WORKS)
BECAUSE THERE IS MUCH MORE TO DESIGN THAN MEETS THE EYE.
A L E B O N N E T@ G M A I L . C O M
1 2 GRAPHIC DESIGN
POSTERS EDITORIAL INTERACTIVE
S T R AT E G I C BRAND THINKING
PLAN 9 MEDIA
I'm a Bogota based, 27 year old designer with 5 years experience. I believe in design's power to change the world. I believe humans have the need to take a stand, which is why I choose to believe that the world I dream about is possible. I feel I have a responsibility, as an educated member of society living in a third world country, to help make change happen. Or at the very least, inspire others to do so. So I strive to make everything I work on meaningful. My goal in life is to create possibilities for those behind me, and around me. I prefer to do great work around culture. Also, I love unicorns, 90s eurodance and gifs.
3
PERSONAL EXPERIMENTS RECREA - POLITICAL ACTIVISM UGH, OF THE FUTURE.
1
GRAPHIC DESIGN POSTERS EDITORIAL INTERACTIVE
POSTER FOR THE IBEROAMERICAN THEATRE FESTIVAL (PROPOSAL - NOT SELECTED)
DE JUEPUCHAS ELECTRONIC PRESS KIT MUSIC | INTERACTIVE DESIGN
F U L L P R O J E C T AVA I L A B L E A T: H T T P : // I S S U U . C O M / D E J U E P U C H A S / D O C S / E P K
THE LIBRARY MAN
ILLUSTRATION | PRESENTATION | IDEA VISUALIZATION
MOVIE POSTER
COLLAGE + PHOTOGRAPHY
EL CONSERJE PORTFOLIO
ADVERTISING | PRESENTATION | EDITORIAL DESIGN | ILLUSTRATION
F U L L P R O J E C T AVA I L A B L E A T: H T T P : // I S S U U . C O M / E L C O N S E R J E / D O C S / CREDENCIALES-EL_CONSERJE
THE PILLOW LEAGUE
EVENT | LOGO DESIGN + BRANDING
EVENT PHOTO
LOGO PILLOW
HOW TO PILLOWFIGHT
BRANDED PILLOWS
AROMATEA
PACKAGING | TYPOGRAPHY
FRENCH-COLOMBIAN TEA BRAND (PROPOSAL - NOT SELECTED)
FORTUNATELY, OXYGEN WINS CLAY MOLDING + PHOTOGRAPHY
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S T R AT E G I C BRAND THINKING PLAN 9 MEDIA
PLAN 9 MEDIA: MASTER STORYTELLING BRAND STRATGY - CONCEPT AND GUIDELINES
PLAN 9 MEDIA: MASTER STORYTELLING RESEARCH | BRAND DESIGN | GRAPHIC DESIGN | WRITING
F U L L P R O J E C T AVA I L A B L E A T: H T T P : // I S S U U . C O M /A L E J A N D R A B O N N E T / D O C S / MASTER-STORY TELLING
F U L L P R O J E C T AVA I L A B L E A T: H T T P : // I S S U U . C O M /A L E J A N D R A B O N N E T / D O C S / MASTER-STORY TELLING
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PERSONAL EXPERIMENTS RECREA - POLITICAL ACTIVISM UGH, OF THE FUTURE
La creaci贸n se defiende compartiendo.
RECREA // RECREATE -CREATION IS DEFENDED BY SHARING.
POLITICAL ACTIVISM TOWARDS DEFENDING CREATIVE RIGHTS ON THE INTERNET LOGO DESIGN
RECREA
POLITICAL ACTIVISM | GRAPHIC DESIGN | WRITING
HOW IT ALL STARTED RECREA was a collective founded by Andres Ucrós, Diego Maldonado and myself in april of 2011. It was comprised of artists and musicians who used the internet for their creative endeavors (mashups, collages, etc.) that felt their interests were being ignored by the government when the “Lleras Law” - or internet copyright law - was first introduced and decided to express our right to protest. Our goal was to achieve a roundtable where a new version of the law could be drafted. RECREA defended and reresented anyone who believed Free Culture and open access to information is crucial for the development of our society. As part of ReCrea I designed the identity of the collective, directed the website/ blog and social media and created communications strategies such as the “ley lleras infographic”, which helpped people understand the true implications of the law. Our efforts helped achieve the first roundtable, and preasured senators to finally draft a new law with the RedPaTodos collective. We worked with politicians such as senator Camilo Romero and Creative Commons lawyer Carolina Botero.
PRESS: HTTP://BIT.LY/1PESBBE + HTTP://BIT.LY/1PEZKEX + HTTP:// BIT.LY/1PF00KY + HTTP://BIT.LY/1PF083Q + HTTP://BIT.LY/U1INGT
ACT OF RECREA’S FIRST MEETING
FULL DOCUMENT: HTTP://BIT.LY/1PEYCYX
ROUNDTABLE INTERVENTION - BY THIS TIME, A SECOND DRAFT OF THE LAW HAD BEEN PRESENTED BEHIND OUR BACKS, IGNORING OUR CLAIMS. INFOGRAPHIC DONE IN COLABORATION WITH MARIANA ROJAS.
FULL VIDEO: HTTP://BIT.LY/1HANMCO
F I N D ( W H A T S U R V I V E S O F ) R E C R E A A T: H T T P S : // T W I T T E R . C O M / R E C R E A C O L O M B I A
UGH, OF THE FUTURE
RESEARCH | BRAND DESIGN | IDENTITY DESIGN | WRITING PERSONAL VENTURE
Y O U C A N F I N D U G H A T: H T T P S : // W W W. F A C E B O O K . C O M / U G H D E L F U T U R O / I N F O
THE STORY, PART 1 UGH’s original name was “ugh, detangling courses for tangled creative minds”. It began as a way of branding personalized photoshop and illustrator courses taught by myself. “I hate photoshop” was my most popular course. Facebook was used as ugh’s communication platform.
UGH V1 PROMOTIONAL PIECES
in its first version, ugh managed to get 180 people to genuinely like it (no ads were bought), and the “i hate photoshop’ course was taught 4 times.
THE STORY, PART 2 ugh has evolved to become a community for creatives (and non-creatives) to do the work they love. it seeks to make people’s creative frustrations a thing of the past. Our ambition is to make our city a better place for by offering better opportunities to create truly good work. At UGH I teach, I will finance our own projects with designs I sell at our store (and membership fees), and i do consultancies for brands i admire.
DIFFERENT LOGO APLICATIONS. UGH SHOP - MUGHS - MEMBERSHIP CARD UGH’s image is appealing to designers, not just ordinary people. the colors were chosen for their relation to the design profesion (CMYK) and for their brightnes. i want to inspire this kind of designers.
THE FUTURE In the future I plan to be able to fund other people’s great ideas and share our learnings with likeminded individuals. We wll not work for advertising. We will only work with local brands that are making a positive impact.
P R O P U E S TA D E P R O Y E C T O D E S E N R E DA N T E CLIENTE: GUOQUI TOQUI
DESCRIPCIÓN Creación de identidad conceptual y visual para GUOQUI TOQUI. Incluye: 1. ANÁLISIS DE COMPETENCIA (DURACIÓN: 1 SEMANA, APROX.) Investigación del estado actual del mercado en el que se quiere mover GUOQUI TOQUI. • OBJETIVO: identificar el estilo de mensajes que exitosos dentro del mercado (qué están haciendo los demás que está funcionando).
2. TALLER DESENREDANTE DE MARCA. (DURACIÓN: TALLER, UNA TARDE. EJECUCIÓN DEL ENTRGABLE: 1 SEMANA).
Sesión de lluvia de ideas, dirigida por Alejandra Bonnet. • OBJETIVO:
Desarrollar un mensaje único, pero relevante dentro del mercado, para GUOQUI TOQUI en terminos integrales del negocio. • ENTREGABLE: Manual de lineamientos y concepto de marca, con un plan de comunicación y metas a corto y largo plazo.
3. CREACIÓN DE MARCA. (DURACIÓN:2 SEMANAS, APROX.) Diseño de la expresión gráfica del mensaje único de GUOQUI TOQUI: logo, tarjetas de presentación, papelería, piezas promocionales. • OBJETIVO: Dotar a GUOQUI TOQUI con material para expresar su mensaje de marca. • ENTREGABLE: Piezas y Manual de Identidad Corporativa (no incluye costos de producción de las piezas).
VA L O R : $ 3 ’ 0 0 0 . 0 0 0 ( D E S P U É S D E R E T E N C I Ó N ) T I E M P O D E T R A B A J O : 1 M E S , A P R OX .
P R O P U E S TA D E P A G O Se comienza a trabajar con el 33% del valor total cancelado, y en cuatro cuotas mensuales se cancelará el restante 67%. P O R C E N TA J E ANTICIPO C U O TA 1
33% 17%
C U O TA 3
17% 17%
C U O TA 4
17%
C U O TA 2
VA L O R
$1’000.000 $500.000 $500.000
F E C H A H I P OT É T I C A D E PAG O
6 de junio
$500.000
6 de julio 6 de agosto 6 de septiembre
$500.000
6 de octubre
Todos los valores son netos, sujetos a retención según la actividad económica de Alejandra Bonnet. Gracias por la oportunidad y la atención! :) A L E B O N N E T@ G M A I L . C O M | C E L . 3 0 1 6 5 8 4 3 6 1 | B E H A N C E . C O M / P E R E S PA N DA
SAMPLE CONSULTANCY QUOTE. // “I HATE PHOTOSHOP” PRESENTATION
MORE WILL CO
OME SOON...
T H A N K YO U.
T H E G R A H P I C , S T R AT E G I C , P O L I T I C A L
PORTFOLIO O F D E S I G N E R A L E J A N D R A B O N N E T. A L E B O N N E T@ G M A I L . C O M