BULULU By Alejandra Salazar BUYING AND ASSORTMENT PLAN
CUSTOMER PROFILE Geographic
Overall Trading Area: Bogota Neighborhood: Zona Rosa
Demographics Gender: Female Age: 20-50 Income: Upper Middle to Highest Price Range: Moderate ($30 to $400) Body Form: Slim to average Fit and Toned Size Range: XS - S - M - L Education: College and up Ethnicity: International and Multicultural
Psychographics Subjective Body Image: Particular Dior Fashion Knowledge: Savvy Trend Setter and Innovative Taste Level: Trendy, Classic and Sophisticated Lifestyle:
Jet
Socially
active,
casual
lifestyle,
Fashion
conscious,
traveller, business women. Social
Attitudes:
Individualists,
open minded. Values: Cultural and Artistic, Family, Environmental. Culture: Multicultural Personality:
Confident,
Creative,
Fun,
Charming,
Relaxed, Extroverted. Aesthetics Merchandise: Unique, Detailed, Different. Aesthetics Environment: Active, Energetic, Passionate, Vibrant. !
CUSTOMER LOOK
ASSORTMENT PLAN Open to Buy:
$168,000
Major Classifications/Sub-Classes % Woven Tunics
$
Average Price
Units
10%
$16,800
$150
112
8%
$13,440
$125
108
Woven Blouses
6%
$10,080
$111
91
Leather Tops
7%
$11,760
$250
47
31%
$52,080
$146
357
9%
$15,120
$225
67
Woven Short
Tops
Total
woven Tops
Novelty jackets Leather Jackets
4%
$6,720
$300
22
Total Jackets
13%
$21,840
$244
90
Total Tops
44%
$73,920
$165
447
Basic Jeans
4%
$6,720
$140
48
Novelty Jeans
7%
$11,760
$160
74
Leggings
2%
$3,360
$100
34
Leather Pants
3%
$5,040
$250
20
Shgorts
3%
$5,040
$175
29
19%
$31,920
$182
175
Beaded /Seqins
7%
$11,760
$175
20
Leather
4%
$6,720
$250
27
Total Skirts
11%
$18,480
$394
47
Total Bottoms
30%
$50,400
$227
222
TOTAL SEPARATES
74%
$124,320
$186
669
Maxi Dresses
5%
$8,400
$300
28
Short Dresses
3%
$5,040
$400
13
Evening Dresses
3%
$5,040
$400
13
Total Dresses
11%
$18,480
$347
53
Total Apparel
Total Pants
85%
$142,800
$198
722
Jewelry
3%
$5,040
$150
34
Handbags
4%
$6,720
$300
22
Shoes
8%
$13,440
$300
45
Total Accessories
15%
$25,200
$250
101
TOTAL APPPAREL & ACCESSORIES
100%
$168,000
$204
823
OVERVIEW TO BUY Open to Buy: $168,000 MAJOR CLASSIFICATIONS / SUB-CLASSES
%
Total woven Tops Total Jackets Total Tops Total Pants Total Skirts Total Bottoms Total Dresses Total Apparel Total Accessories TOTAL APPPAREL & ACCESSORIES
$
AVERAGE
31% 13% 44% 19% 11% 30% 11% 85% 15%
$52,080 $21,840 $73,920 $31,920 $18,480 $50,400 $18,480 $142,800 $25,200
RETAIL PRICE $146 $244 $165 $182 $394 $227 $347 $198 $250
100%
$168,000
$204
Store Total Tops
Total Bottoms
Total Dresses
Total Accessories
15% 11%
44% 30%
UNITS
357 90 447 175 47 222 53 722 101 823
STATISTIC SUMMARY •
Store Size In SQ. FT. 1500 FT²
• • • •
Non – Selling Space: 220 FT² Selling Space In SQ. FT. : 1280 FT² Sales PR. SQ. Ft. $ = $1,000,000/800 FT² = $1,250.00 PER SQUARE FOOT
1. YEALY RENT $ = Store Size x Rent PR. SQ. FT = 1200x85=127,500 2. Planned Yearly Sales $= yearly Rent/Percentage OF RENT TO SALES VOLUME 127,500 3. Industry Average Stock Turn Target Goal: 4 4. Average planned Monthly Sales $= yearly sales /12 850,000/70,833 5. Average Planned MONTHLY turn=850,000/4= 170,000
BOM
STOCK
$=
yearly
sales/stock
6. Average Planned Stock/Sales Ratio: $212,500/70,833=3 7. The AMT. OF MERCHANDISE 170,000/56,667=
ON
HAND
VERSUS
WHAT
YOU
ARE
SELLING
8. BOM Opening Stock $ Or Open To Buy = 180,000 • •
Step One – Opening Month Planned Sales (7%) Yearly Sales x 7%=850,000 x 7%= 59,500
•
Step Two – Multiply OPENING MONTHLY SALES PLAN X STOCK / SALES RATIO
•
59,00 X 3 = 178,500
OVERLOOK STORE
OVERLOOK STORE
OVERLOOK STORE
TOPS 44%
WOVEN TUNICS 10%
L/S BOAT NECK TOP BACK CAGE L/S TOP S/S BACK CAGE LONG TOP !
WOVEN SHORT
TOPS
8%
WOVEN BLOUSES 6%
SLEEVELESS LEATHER TOP OPEN BACK COLOR BLOCK TOP SNAKE PRINT L/S TOP BEADED OCEAN TOP SHEER DETAIL SLEEVELESS TOP
LEATHER TOP 7%
JACKETS 13%
NOVELTY JACKETS 9%
CRYSTAL BEADED JACKET MOROCCO INSPIRED PRINT JACKET FUR JACKET
LEATHER JACKETS 4%
BOTTOMS 30%
PANTS 17%
LEATHER LEG DETAIL JEANS SPIKED VINTAGE JEANS MERLOT PANTS LEATHER COATED LEGGINGS DEBBIE RIPPED JEANS CONTRAST LEATHER LEGGINGS
BASIC JEANS 4%
NOVELTY JEANS 7%
LEGGINGS 2%
LEATHER PANTS 3%
SHORT 3%
SKIRTS 11%
BEADED SHORT SKIRT SEQUENCE FABRIC SKIRT LEATHER FABRICS
DRESSES 11%
SHORT DRESSES 3%
BEADED AZTEC DRESS OFF THE SHOULDER DETAIL DRESS MOROCCO PRINT CAGE SHOULDER DRESS
MAXI DRESS 5%
FLORAL MADNESS MAXI DRESS OPEN BACK CAGE MAXI DRESS
EVENING DRESSES 3%
ACCESSORIES 15%
JEWELRY 3%
HANDBAGS4%
SHOES 8%