portfolio 2014
IN DUS
TRIAL
DE SI GN
Alejandra téllez Bermúdez
Alejandra Téllez Bermúdez Industrial Design Student - 10th semester Pontificia Universidad Javeriana, Bogotá- Colombia E-mail: aletellez00@hotmail.com Cellphone: 3208717888
Languages: Spanish (Native) English (C1) French (A1) Adobe Illustrator Adobe Photoshop Adobe InDesign Adobe Premiere Adobe AfterEffects Adobe Flash 3ds Max Design Solid Works
“Design is a way of expressing yourself
THROUGH
CREATION AND INNOVATION. The purpose is fulfilling necessities, open opportunities and inspire the individual’s behaviors in order to improve the quality of life.
YOU MUST CONSIDER ETHICAL, MORAL, CULTURAL AND SOCIAL VALUES AS WELL AS THE ENVIRONMENT,
taking into account the individual and the specific project.
design is a tool to transform the world”.
index
Product design Graphic design Digital Design Drawing
product design
Seclight Simi Caleto Club Colombia Intu
YAMAHA'S
UNIQUE DEVICE,
PART OF THE ACCESSORY LINE FOR THE
BW'S SCOOTER This device recognizes distance and movement between the scooter and other vehicles, alerting both drivers so they are
AWARE OF EACH OTHER'S PRESENCE.
Design team: Joel Velázquez, Camila Tobar, Carolina Villalobos, Alejandra Téllez
HELMET LIGHT
TURN LIGHTS (X2)
FRONT LIGHT
BACK LIGHT
Seclight
Seclight
Green Projection zone: correct driving at low speed
Green Projection zone: correct driving at high speed
Red intermittent Projection zone: Alerts caution when driving between two vehicles at Low speed
Seclight
Red Projection Zone: Incorrect driving at high speed between two vehicles
White Light projecting on vehicle: Alerts the driver of the vehicle about the motorcyclist presence in the vehicle's blindspot
Red intermittent light on the motorcyclist’s helmet: Indicates that the vehicle is driving too close to the motorcycle
Seclight
Electronic registry with
accumulative
points
ACCORDING TO THE TIME the motorcycle spends in the
GREEN ZONE.
Seclight
YAMAHA CLUB
PERSONALIZED ACCOUNT. Claim accesories and prizes using the points you earned.
simi
SIMI PRODUCT DESIGN FOR
Parkinson’s
patients
with walking difficulties
Design team: Camila Tobar, Carolina Villalobos, Alejandra Téllez
simi
Visual stimulus device that keeps
the brain alert and improves walking
Two alternating OPTICAL FIBER strips
Easy attachment to existing frame
“On/OFF� button and frequency control
Removable lens
simi
TESTING IN ERGONOMICS LABORATORY with real users
simi
SIMI with adjustment to existing frame
SIMI with frame
4 alternativES in 5 different
COLORS
Sizes that adjust to yourself
el caleto ELECTRIC VEHICLE DESIGNED TO LIVE BOGOTA'S HIDDEN SIDE.
Accompanied by a non-conventional urban ride. This vehicle seeks to immerse people into Bogota’s culture
allowing TURISTS not only to feel but also to live the very
essence of THE city.
Design team: Camila Tobar, Carolina Villalobos, Juliana Henao, Alejandra Téllez
el caleto
The Urban bogotรก
SHOWN BY "EL CALETO" is the territory that its citizens have transformed, intervened or appropiated
IN A LUDIC, ESTHETIC,
OR SYMBOLIC WAY.
CLUB COLOMBIA
CLUB COLOMBIA Special Edition:
COLOMBIA IS
PASSION
Design team: Camila Trujillo, Alejandra Téllez
CLUB COLOMBIA
4 different DESIGNS
intu
MÚSICA QUE NACE Y CRECE CONTIGO
INTU IS A COMPANY created by four young colombian industrial designers who strongly believe in the possibility of CREATING MUSIC IN AN
INTUITIVE WAY
Design team: Camila Tobar, Carolina Villalobos, Santiago Bohórquez, Alejandra Téllez
intu USING THE LATEST
PRODUCTION TECHNOLOGIES,
INTU DESIGNS AND PRODUCES percussion musical instruments which give the users the possibility of
CREATING A VARIETY OF SOUNDS
WITHOUT THE ACQUIREMENT OF MULTIPLE INSTRUMENTS.
one resonance case
penta
exchangeable lids
caj贸n peruano
palo de agua
marimba
diddley bow
GRAPHIC DESIGN
Berliza Choripan CharrĂşa Santa Pendencia
JAR LABELS Berliza S.A.S.
berliza
choripan charrúa Isologotype
logo
corporate identity
MANUAL
Design team:Ängela Quintero, Alejandra Téllez
Choripan Charrúa
santa pendencia
cd cover Band:
SANTA PENDENCIA
digital design
3DS Max Design Solid Works
solid works
3ds max design
3ds max design
character 3D MODELING
3ds max design
3ds max design
drawing
industrial design portfolio 2014