Identity 2
AEG / British Summer Time
4
AEG Europe
6
Aitch Group
8
Auto Lenart
12
Bielska Zadymka Jazzowa
14
Brent Plastics
16
Bruce Springsteen Poster
18
Bureau van Dijk
22
Cards
24
Connect Vending
28
Highlander Bench
30
Merchant Capital
32
Mertz
36
Metalplast
42
Monograms
44
New North London Synagogue
46
Park Tennis Club
48
PhotoRoom
50
Polifarb Cieszyn-Wroclaw
54
PrintHouse Corporation
60
Skylon
62
Stanford Cardiovascular Institute
66
Thames Clippers
70
The O2 Arena
76
The Progress Tour
80
To The Queen‌
82
Tommy Urbanski
84
Trendy Hair Fashion
86
TUBelina
88
Typophile
90
Zuka
Interactive
Motion
Packaging Experiential
Product
2
AEG / British Summer Time
experiential, signage, print
3
4 AEG Experience print, interactive
5
6 Aitch Group print
s jub
bren park
brent cross 7
golders green
silver ilee park
cricklewood hampstead heath gladstone park fortune green
nt k
belsize park willesden st johns wood
harlesden
brondesbury park
ladbroke grove
regents park
maida vale st johns wood
wormwood scrubs park
marylebone
notting hill
white city holland park
hyde park
8  Auto Lenart  identity, print, signage, website
9
10  Auto Lenart  identity, print, signage, website
11
12 Bielska Zadymka Jazzowa video, motion graphics, photography
13
14 Brent Plastics website, photography
15
the grid or the ‘skeleton’ of web page to which all elements are aligned
colours and delicate patterns used in various boxes and buttons throughout the site refer to wealthy selection of surfaces the company provides
it is divided into 3 main columns which can be further divided into 2 or 4 columns, giving a total of 12
both colours and patterns appear randomly in boxes/buttons and change every specified amount of time to further enhance the variety of the offer
grids make the design appear as cleaner and tidier
Call us now on 020 8123 4567
Navigate
Search site
HEADER
BRENT PLASTICS LTD
The leaders in lamination header as seen on a large desktop screen (roughly above 1200 pixels wide)
Navigate
CONTENT
BRENT PLASTICS LTD
The leaders in lamination
Search site
tablet or small desktop screen (roughly between 600 and 1200 pixels wide)
BRENT PLASTICS LTD
example of ‘responsive web design’ where the header adapts to different screen sizes, moving elements or losing ones with lower priority
The leaders in lamination
on narrower screens the sidebar is moved down below the main content
PRIMARY SIDEBAR
lower priority elements don’t need to be deleted but can appear lower on the page - see next three slides
Navigate
Call us now on 020 8123 4567
Navigate
The leaders in lamination logo, company name and strap line
Just an extract. By clicking this section user is transferred to the Company News section. It can also cycle through latest news items (Twitter feed?).
drop down menu with main navigation
quick contact & social media links
sidebar showing various ‘widgets’ depending on the content
Search site
search everything on the site
product gallery overlays the whole website to maximize viewing area of a sample
Welcome We are an independent plastics distribution and fabrication company providing unparalleled service to our customers since 1966.
Company news This is a news item.
from the usability perspective the main content has higher priority than sidebar widgets, thus can be moved below
FOOTER
smartphone screen (roughly under 600 pixels wide)
BRENT PLASTICS LTD
SECONDARY SIDEBAR
London based Brent Plastics Ltd imports, distributes and fabricates High Pressure Laminates and bonded products. Products we distribute include Arpa, Print, Duropal, Metalam, Timbalam and Oberflex ranges as well as chemtop and the Print Labgrade ranges of solid Laboratory grade H.P.L.
Our partners
Call us now on 020 8123 4567
Navigate BRENT PLASTICS LTD
Search site close button
Home > Products > Metalam
The leaders in lamination
Metalam Product finder Series Type
The Metalam® range is manufactured using real aluminium, stainless steel and copper foils bonded to a backing of Phenolic, resin impregnated kraft paper giving a durable, semi rigid sheet for easy fabrication and handling.
next/prev buttons can show more photos of a product OR switch to the next product
The Metalam® range is suitable for all interior verticle applications.
Colour FIND
Note
L O G O
L O G O
L O G O
L O G O
L O G O
L O G O
Every effort has been made to give a true reflection of pattern and colour on this web site but due to the photographic process exact reproduction is not possible, click detailed pleaseto askshow for a sample prior product information to specification.
main content
Brent Plastics have supplied many thousands of sheets of Laminate to the Construction, Exhibition and Shopfitting industry as well as to Hospitals, Laboratories, and Universities. Items manufactured and distributed by Brent Plastics have been used by most high street names.
A250 Brushed Aluminium
A251 Brushed Gold
A253 Brushed Bronze
A256 Brushed Steelint enlarged sample photo
and/or technical sheet, files to download, etc.
Product info
A210 Silver Mirror
A211 Gold Mirror
A216 Pewter Mirror
A240 Alu Matt
16 Bruce Springsteen Poster print
17
BRUCE SPRINGSTEEN
HYDE PARK LONDON
28 JUNE 2009
18 Bureau van Dijk identity, print, exhibitions
19
20 Bureau van Dijk identity, print, exhibitions
21
22 Cards print, typography
23
24 Connect Vending packaging
25
BASIC IDEA
FLEXIBILITY
The design for Connect Vending’s new packaging is based on the idea of connectivity and use of circular shapes that originate in the company stamp and give the products a unique look and feel. Therefore, the new packaging has both meaning and original layout.
As the packaging for different products may be different in size and proportions, the design foundations must be flexible. The layout is easily adaptable to vertical or horizontal orientation in printed or digital mediums like leaflets, posters, web or video (with animated elements). THE COMPANY STAMP
CONNECT VENDING
Connect Vending’s legacy and quality assurance
CONNECTIVITY The company is proud of its offerings
45° AXIS
PACKAGING PRODUCT
New Packaging Design
Our product illustrated and explained
PRODUCT ILLUSTRATION The larger circle contais an illustration specific to the product. Depending on the overall design choice, it can be a large singular item or decorative pattern.
ADDITIONAL INFORMATION Product weight and optional icons sit at the bottom of the packgaing nicely framing the layout.
T VENDING EC
P ⋅ CONN AM
VENDING
T
T VEN
CONN The focal point of the packaging is the middle circular shape containing the product name and description. The product name set in an appropriate typeface, preferably on plain coloured background or delicate pattern.
VENDING
T. 1996 ⋅ ES
PRODUCT NAME
CT
ST. 1996 ⋅E
The company stamp sits in the prime position of the packaging visually describing and connecting to the rest of the layout.
AL QU ITY
ce 1996
STAMP
ALITY
EC
NG Q
sin
DI
U
The catchphrase has it’s own uninterrupted place at the top where it crowns the design.
CONNEC
CATCHPHRASE
M CONNE RO
While designing the layout I have made the copany stamp to look more like the actual stamp, with company name put around the circle and letters CV inside. The connectivity line makes the letter Q which conveniently stands for quality.
L QUA ITY F
THE COMPANY STAMP
The information provided in the brief has been carefully placed on the packaging to make it clear, legible and interesting at the same time.
LIT QUA Y ST
POSITIONING OF ELEMENTS
This layout is replicated on all packaging to create a coherent product line.
The inner circle is flexible in size allowing for additional fine-tuning without losing the original character.
POSTER SCREEN
26 Connect Vending packaging
27
28 Highlander Bench product
29
30  Merchant Capital print
31
32  Mertz  identity, print, exhibitions, signage
33
ul. Warszawska 153 43-300 Bielsko-Bia≥ła biuro@mertz.pl
33. 8195302 telefon 33. 8150262 faks 0800449209 infolinia
www.mertz.pl
Szanowny Panie, System Identyfikacji Wizualnej (SIW) to zbiór zasad i wytycznych dla form i treści, jakie przybiera i którymi posługuje się firma. To sposób w jaki jest rozpoznawalna na forum publicznym. W pierwszej bowiem kolejności firma identyfikowana jest za pomocą znaku firmowego i wielu pochodnych elementów, w postaci np. wizytówki, faksu, koperty, tablicy, ogłoszenia itp., składających się właśnie na SIW. Prawdą jest, że im bardziej spójny wizerunek, tym łatwiej i szybciej jest rozpoznawalny.
43-300 Bielsko-Bia≥ła ul. Warszawska 153 0800449209 infolinia www.mertz.pl
Marek Glinkowski dyrektor operacyjny
mglinkowski@mertz.pl
33. 8195302 stacjonarny 600 083107 komórkowy
33. 8195 332 faks 33. 8150 262 faks
Stworzenie wizerunku firmy to niezwykle odpowiedzialne zadanie. Wymaga zebrania informacji z wielu obszarów bliższego i dalszego otoczenia samej firmy, odpowiedzi na pytanie jak ma na nie oddziaływać, jakie zadania musi spełniać, czy ma sprawiać wrażenie łagodne czy silne i zdecydowane, co tak naprawdę ma symbolizować. Po zakończeniu etapu badawczego następuje etap kreacji, który należy do najtrudniejszych, bowiem jest żmudny i wielopoziomowy. Powiedzieć, że stworzony logotyp jest "ładny" to zdecydowanie za mało. Musi on bowiem spełniać wiele podstawowych funkcji, do których oprócz funkcji informacyjnej, zalicza się np. czytelność, łatwość aplikacji na najprzeróżniejszych nośnikach, skojarzenia abstrakcyjne, możliwości rozszerzenia i przeniesienia pomysłu na różne pola zastosowań i inne.
43-300 Bielsko-Bia≥a ul. Warszawska 153 biuro@mertz.pl www.mertz.pl
33. 8195302 telefon 33. 8150262 faks 0800449209 infolinia
Oprócz samego logotypu, który jest sercem identyfikacji wizualnej trzeba stworzyć cały system, w którym będzie się poruszać — od kolorystyki, poprzez liternictwo, symbole i znaki, materiały biurowe, na wyglądzie np. długopisu kończąc. SIW z logotypem na czele to tak naprawdę pracownik, który sprzedaje firmę wszędzie na zewnątrz, w niezliczonej ilości miejsc jednocześnie, pracownik niestrudzony, o najwyższej wydajności. To wszystko oznacza, że na projekcie Systemu Identyfikacji Wizualnej, który jest procesem
Jan Kowalski pracochłonnym i odpowiedzialnym, nie należy oszczędzać i trzeba powierzyć jego wykonanie profesjonalnemu ul. Startowa 111 zespołowi.
99-000 Warszawa
Z poważaniem Zespół projektowy
34  Mertz  identity, print, exhibitions, signage
okna i drzwi zaluzje
akcesoria
okna
godziny otwarcia pon-pt 8.00 - 20.00 sobota 10.00-14.00
markizy
rolety
drzwi
35
100 m 15 km
zawr贸c
kierunek Szczyrk parking
36  Metalplast-Bielsko  print, signage
37
38  Metalplast-Bielsko  print, signage
39
Nasza oferta
Oferta systemów aluminiowych Metalplast-Bielsko
systemy fasadowe / facade systems /
S.A. obejmuje szereg produktów o różnym prze-
fassaden-System / фасадные системы
Dystrybucja
znaczeniu.
produktów
Aluminium systems offered by Metalplast-Bielsko
Our offer
S.A. include a wide range of products with vari-
Unsere Angebot
ous applications.
S
Das Angebot an Aluminiumsystemen von
MB-SR50
Y
S
T
E
M
! 71
Metalplast-Bielsko S.A. umfasst Produkte für
Наше предложение
Product distribution
Finlandia
Der Produktvertrieb
unterschiedliche Zwecke. Предложение алюминиевых систем Metalplast-
S
Bielsko S.A. охватывает ряд продуктов различного
MB-SR50 EFEKT
Y
S
T
E
Распределение продуктов
M
назначения.
Szwecja
! 34 Dystrybucja oprócz głównego magazynu
systemy okienno-drzwiowe / window and door S
systems / fenster-Türen-System /
Y
S
T
E
MB-SG50
оконно-дверные системы
w Bielsku-Białej i sieci kilkunastu hurtowni
M
! 95
partnerskie, zlokalizowane m.in. w Rosji, na Ukrainie, na Węgrzech, w Niemczech i w Rumunii.
S
Y
S
T
E
M
S
MB-23P
Y
S
T
E
M
Litwa Irlandia
In addition to the main warehouse in Bielsko-
MB-SG50 SEMI
okienno-drzwiowy
Rosja
Łotwa
w Polsce prowadzona jest także przez firmy
Biała and the chain of several wholesale outlets
Białoruś
Wielka Brytania
throughout Poland, distribution is also realised through the partner companies located, among S
więcej / more / weiter / больше
w w w.m e t a l p l a s t .p l
Y
S
T
E
M
MB-45 okienno-drzwiowy
S
! 11
Y
S
T
E
other countries, in Russia, Ukraine, Hungary,
M
Y
S
T
E
MB-59S okienno-drzwiowy
S
Y
S
T
E
feuerbeständige Systeme /
! 47
M
MB-60
4
systemy ognioodporne / fire-proof systems /
M
okienno-drzwiowy
! 21
Y
S
T
E
okienno-drzwiowy
von ca. 15 Großhandlungen in Polen auch über
Austria Węgry Rumunia
Ungarn, Deutschland und Rumänien.
M
MB -78EI
Hauptlager in Bielsko-Biała und einem Netz Partnerfirmen u. a. in Russland, der Ukraine,
огнестойкие системы
S
Ukraina Słowacja
okienno-drzwiowy
Der Vertrieb erfolgt außer aus dem S
Niemcy Czechy
Germany and Romania.
MB POLPAN
Дистрибуция, кроме главного склада в Бель-
! 82
ско-Бялой и сети из более, чем десяти оптовых
5
складов в Польше, осуществляется также партнерскими фирмами, находящимися в России, на Украине, в Венгрии, Германии и Румынии.
S
Y
S
T
E
M
MB-70 okienno-drzwiowy
S
! 58
Y
S
T
E
M
MB-45F okienno-drzwiowy
Realizacje
Collegium Stomatologicum Akademii Medycznej, Poznań
projekt / designed by / entwurf / автор проекта arch. Piotr Namysł, arch. Małgorzata Oziewicz, arch. Karol Szymaniak, Pracownia „Namysł-Namysł i Partnerzy” realizacja / executed by / ausfuhrung / подрядчик Defor, Śrem; Infrabud, Poznań
6
7!
S
Y
S
T
E
System ścianek przeciwpożarowych MB-78 EI służy do wykonywania wewnętrznych lub ze-
M
wnętrznych przegród przeciwpożarowych z drzwiami jedno i dwuskrzydłowymi o klasie od-
MB -78EI
porności ogniowej EI15, EI30, EI45 lub EI60, według normy PN-B-02851-1:1997. Konstrukcja systemu MB-78 EI oparta jest o profile aluminiowe z przekładką termiczną. Głębokość konstrukcyjna kształtowników wynosi: 78 mm. Profile charakteryzują się niską wartością współczynnika przenikania ciepła U dzięki zastosowaniu m.in. specjalnych profilowanych przekładek termicznych o szerokości 34 mm. System umożliwia zaszklenie wszystkich typowych szyb ognioodpornych odpowiednich klas (grubość wypełnień od 13 do 49 mm). W jego ramach można też uzyskać konstrukcje dymoszczelne w kilku wariantach wykonania.
MB-78 EI firewall system is used to execute exterior and interior firewalls incorporating single and double leaf doors with fire resistance (classes EI15, EI30, EI45 or EI60) according to PN-B-02851-1:1997. The construction of the MB-78 EI system is based on aluminium profiles with thermal separators. The constructional depth of the profiles is 78 mm. The profiles are characterised by a low overall heat-transfer coefficient of U — thanks to the use of, among other things, special profiled thermal separators that are 34 mm in width. The system allows glazing of any typical fireproof windows of relevant class (filling thickness between 13 and 49 mm). Under this system, it is also possible to obtain smoke-proof constructions in several performance variants.
Das Feuerschutzwandsystem MB-78 EI dient zur Fertigung innerer oder äußerer Brandbarrieren mit ein- und zweiflügeligen Türen der Feuerschutzklasse EI15, EI30, EI45 oder EI60, gemäß Norm PN-B-02851-1:1997. Die Konstruktion des Systems MB-78 EI basiert auf Aluminiumprowięcej / more / weiter / больше
w w w.m e t a l p l a s t .p l
filen mit thermischer Trennung. Die Bautiefe der Profile beträgt 78 mm. U. a. dank der Verwendung von speziellen profilierten thermischen Trennungen mit einer Breite von 34 cm zeichnen sich die Profile durch einen niedrigen Wärmedurchgangskoeffizienten U aus. Das System ermöglicht die Verwendung aller gängigen Feuerschutzscheiben der entsprechenden Klassen (Dicke der Füllungen 13 bis 49 mm). Mit dem System lassen sich auch rauchundurchlässige Konstruktionen in mehreren Fertigungsvarianten erstellen.
Система противопожарных стенок MB-78 EI служит для выполнения внутренних либо наружных противопожарных перегородок с одно- и двустворчатыми дверями с классом огнестойкости EI15, EI30, EI45 либо EI60 согласно норме PN-B-02851-1:1997. Конструкция системы MB-78 EI базирует-
82
III Kampus Uniwersytetu Jagiellońskiego, Kraków
83
ся на алюминиевых профилях с термопрокладкой. Конструкционная глубина фасонных элементов составляет 78 мм. Профили характеризуются низким значением коэффициента теплопроводности U, благодаря применению, кроме прочего, специальных профилированных термопрокладок шириной 34 мм. Система предоставляет возможность выполнения всех типичных огнестойких стёкол
projekt / designed by / entwurf / автор проекта arch. Marian Fikus
соответствующих классов (толщина заполнений от 13 до 49 мм). В ее рамках можно также получать
realizacja / executed by / ausfuhrung / подрядчик
дымонепроницаемые конструкции в нескольких вариантах исполнения.
Alsal, Kraków
40  Metalplast-Bielsko  print, signage
41
42  Monograms  identity, print
43
44 New North London Synagogue identity, typography
45
46 Park Tennis Club identity
47
48 PhotoRoom photography
49
50 Polifarb Cieszyn-Wrocław print, packaging, signage, architecture
51
52 Polifarb Cieszyn-Wrocław print, packaging, signage, architecture
53
54  PrintHouse Corporation  identity, print, signage, website
55
56  PrintHouse Corporation  identity, print, signage, website
57
58 PrintHouse Corporation identity, print, signage, website
20 years of expanding print experience tells us you won’t be disappointed
PrintHouse Corporation St Leonard’s Road, Park Royal, London 10 6 : 020 8963 0123 : 020 8963 1424 : sales@printhouse.co.uk : printhouse.co.uk
Socialise with PrintHouse! Find us on: facebook.com youtube.com twitter.com flickr.com PrintHouseCorp
Printhouse Corporation Ltd is a company registered in England and Wales with the company number 3456919.
With compliments
Printed using 100% recycled paper and vegetable inks.
St Leonard’s Road Park Royal London nw10 6st T: 020 8963 0123 F: 020 8963 1424 E: sales@printhouse.co.uk W: printhouse.co.uk
Socialise with PrintHouse! Find us on: facebook.com youtube.com twitter.com flickr.com PrintHouseCorp
FSC® certified, environmentally friendly printing company
Aleksander Lenart Graphic Designer
St Leonard’s Road Park Royal London NW10 6ST T: 020 8963 0123 F: 020 8963 1424
E: alex.lenart@printhouse.co.uk
W: printhouse.co.uk
Socialise with PrintHouse! Find us on:
Scan the above QR code with your smartphone to add PrintHouse to your address book
Printhouse Corporation Ltd is a company registered in England and Wales with the company number 3456919. Printed using 100% recycled paper and vegetable inks.
facebook.com youtube.com twitter.com flickr.com PrintHouseCorp
59
60 Skylon print
61
LOVE WINE As part of our Love Wine initiative, we have significantly reduced the price of many of these wines to give you the opportunity to experience some of the best winemaking in the world.
STARTERS Asparagus Celeriac
700
Salad
850
English breakfast salad, crisp free range bacon, black pudding, soft poached egg and torn garlic croutons.
700
Creamed celeriac soup, soft smoked haddock and parsley potato.
Smoked fish board
Beetroot
Lincolnshire smoked eel, Cornish smoked mackerel and locally smoked salmon served with horseradish beetroot dip and pumpernickel bread (to share).
800
Baked beetroot and Yellison Farm goat’s cheese salad with toasted hazelnuts and port dressing.
1
FISH WINELIST
A Drop of White
2
Sauvignon
11
A Splash of Red
3
Chardonnay
12
MEAT WINELIST
4
Malbec
4
Cabernet & merlot
5
Shiraz
6
Italian
7
Spanish
8
White for Meat & Wonderful Reds 9
Taste our fantastic starters, carefully cooked for your pleasure. Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet.
Grilled English asparagus with soft egg and herb dressing.
La Flute
700
Sardines
850
PASTA WINELIST
10
Red & white
10
MAIN COURSES Pollock
11
Viognier
13
Italian
14
Spanish, Austria and Germany
15
Red for Fish & Extraordinary Whites
16
LE ROSÉ
17
DESSERT AND CHEESE WINELIST
18
Taste our fantastic starters, carefully cooked for your pleasure. Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet. 1300
Smoked haddock
1750
Roasted Pollock with a butter bean and English chorizo sausage casserole.
Naturally smoked haddock fishcake, lemon mayonnaise and English asparagus.
Red onion
Lamb
1300
Caramelised red onion tart, melting Oxford blue cheese, crisp baby gem salad.
Pot roasted Lune Valley lamb, champ potatoes and buttered leeks.
Wild mushrooms
Pork
1400
Seasonal wild mushroom, celery and ramson pearl barley risotto.
1750 1800
Braised Saddle Back pork with peppered carrots and creamy mash potatoes.
Salmon
Grilled sardines on toast, caramelised onions and Bloody Mary dressing.
1900
Poached organic salmon with seasonal wild mushrooms and brown shrimps.
FROM THE GRILL Rib Eye (9oz)
Our great range of meat and fish from the grill. Taste it today. Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet.
SIDES ORDERS
2400
Sirloin on the bone (12oz)
2600
Seasonal greens
3300
Chateaubriand (16oz) for two
5700
350
Buttered Jersey Royals
T-bone (14oz)
450
Buttered tarragon carrots
3000
Rump (9oz)
1800
350
Creamy mashed potato
Fillet (8oz)
450
Seasonal leaf salad
Horseradish creamed spinach
Rib eye on the bone (12oz)
3300
Hanger steak (9oz)
1500
375
450
Skylon beef burguer
1250
Line caught yellow fin tuna steak
1950
Crisp baby gem salad with lime dressing
375
Heritage tomato and shallot salad, Worcestershire sauce dressing
450
Free range spatch-cock chicken
1400
Whole large tiger prawns
2100
Thick cut chips
400
Truffle macaroni cheese
Whole lemon sole
1800
CHILDREN’S MENU
PLEASE CHOOSE A SAUCE OR SAVOURY BUTTER TO ACCOMPANY YOUR CHOICE FROM THE GRILL Spiced smoked paprika butter
Red Wine gravy
Bloody Mary ketchup
MAIN COURSES
DESSERTS
Three peppercorn sauce
Apple barbecue sauce
Mini free range pork Cumberland sausage ring, mashed potato and gravy
Dark chocolate mousse with white chocolate and banana cream
Garlic and herb butter
Lemon butter sauce
Naturally smoked haddock fish cake with lemon mayonnaise
Vanilla and lemon cheesecake, vanilla custard
Buttered spaghetti with peas, English asparagus and parmesan
Selection of ice cream and sorbets
cloakroom tag
This tag is property of Skylon
1 Course 2 Courses
Béarnaise sauce
All prices are inclusive of VAT. A discretionary service charge of 12.5% will be added to your bill. Please be aware that some dishes may contain nut traces. If you have any specific allergies, inform a manager immediately.
407
Our great range of meat and fish from the grill. Taste it today. Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet.
Skylon cannot be held responsible for loss or damage to guest property deposited hereby as a result of fire, theft, gross negligence or otherwise, unless such loss or damage was caused by a wilful act on the part of the management or its employees. In addition, Skylon is not responsible for articles not claimed within 10 days.
550
800 1300
62 Stanford Cardiovascular Institute identity
63
STANFORD CARDIOVASCUL AR INSTITUTE LOGO DESIGN
DESIGN
Design
STANFORD CARDIOVASCUL AR INSTITUTE LOGO DESIGN
COMPOSITION
Composition
“V”
“C”
heart symbol, circulatory system
The Stanford Cardiovascular Institute (CVI) logo is a stylized heart symbol. The symbol is constructed on intersecting, smooth and curved lines mirrored along vertical axis to create a balanced sign. The resulting shape looks like made of continous and twisting ribbon.
COLORS
Colors
STANFORD CARDIOVASCUL AR INSTITUTE LOGO DESIGN
Single-color/monochromatic version
Crimson Light Blue C80 M29 Y0 K0 R0 G144 B208
Light Crimson C0 M100 Y65 K0 R229 G0 B64
Blue Pantone 293 C C100 M69 Y0 K4 R0 G70 B173
Silver Pantone 877 C Silver foil
The logo uses Stanford Crimson and Blue as primary colors. These colors can be reproduced in CMYK and RGB color systems as well as Pantone™ inks. Light Crimson and Light Blue are highlight colors available in full-color primary logo version with gradients. Silver is used in special version of the logo and to be reproduced only with metallic ink or foil blocking technique.
heart within the circulatory system
The CVI logo has been designed to include stylized letters “C”, “V” and “I” and abstractions of circulation, blood and heart can be seen in the sign.
STANFORD CARDIOVASCUL AR INSTITUTE LOGO DESIGN
Pantone 201 C C0 M100 Y65 K34 R158 G27 B50
“I”
This version of the logo should be used when specific colors are unavailable in print or with special techniques like embossing or stamping. The logo be reversed out on dark backgrounds.
LOGO VERSIONS
64 Stanford Cardiovascular Institute identity
65
66  Thames Clippers Anniversary  identity, packaging
67
68  Thames Clippers Anniversary  identity, packaging
69
70 The O2 Arena print, packaging
71
72 The O2 Arena print, packaging
FOR ONE NIGHT
RI
S T MA
IX BUILDING S
PA
S
CH
ONLY
PRESENT
R TIE
S
S
73
74 The O2 Arena print, packaging
75
Title
Description
Date
76 The Progress Tour identity
THE PROGRESS TOUR
77
78 The Progress Tour identity
79
80 To The Queen... book, illustrations
81
82 Tommy Urbański identity
83
84 Trendy Hair Fashion print, typography, photography
85
86 TUBelina product
87
88 Typophile identity
89
90 Zuka identity, packaging
91
tobacco snuff
zukablack.com made in eu
black Not for sale for anyone under 16
FORCE BEND TO OPEN PACK
TM
Aleksander Lenart phone 07731159559 email aleksander@lenart.pl www.lenart.pl linkedin.com/in/aleksanderlenart twitter.com/fallenartist