TROLLEYMANIA.COM
258 Cannon Road, Santa Venera. Malta Phone: +356 2060 1234 www.alert.com.mt
eCommerce An excellent opportunity 69% of the Maltese public use the Internet regularly – the great majority (99%) from the comfort of their own home 73% of Maltese Internet users shop online regularly
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eCommerce Purchasing Trends HOWEVER of all these internet purchases, only 7% are going to local retailers!
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What is TrolleyMania.com? TrolleyMania.com is an eCommerce platform – an eMall - to be used by Maltese businesses. The main aim of the project is to kick-start the use of eCommerce in the Maltese islands by reducing barriers to entry to the bare minimum
MITC is funding a promotional campaign spread over the next 18 months to create recognition of the TrolleyMania.com brand and generate traffic to the site
The project is a public-private partnership between Alert Communications and the Government of Malta
TrolleyMania.com is a virtual shopping complex made up of several eShops, selling a wide variety of goods e.g. books, household goods, laptops, cameras, entertainment vouchers, mobile phones, etc.
Alert Communications is in charge of the creation and operation of the eMall
50 eShops have already joined up – several more are coming on board every week
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Some TrolleyMania eShops...
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The TrolleyMania.com concept When people shop online they want convenience, good prices and diversity. If you visit Amazon. co.uk, Play.com or EBay (very popular with Maltese consumers) you can find almost anything under the sun! Once people find an online store that meets their needs vis a vis product range, price and delivery they usually make it their first port of call for online shopping
Why should the Maltese have to look overseas for their online purchases? Our target is to make TrolleyMania.com the first online port of call for Maltese consumers (or Maltese people abroad)
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Main Page
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Merchant Area
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Consumer Area
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Why a Public-Private Partnership? The idea is to make available an intuitive cost-effective platform for Maltese Businesses to sell online The whole project was created in order to reduce the barriers to entry to eCommerce to a minimum
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eCommerce Barriers to entry The cost of setting up an online store can often be prohibitive for a small company Running costs are often steep
TrolleyMania.com was created to minimise these problems.
The administration of the online store can also be a problem (human resources and IT skills) Delivery of the goods poses difficulties Security and Reliability - Payment mechanism concerns Promotion of the online store costs a lot of money
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eCommerce Costs One time setup fee: 250 exc. VAT Annual Fee: 232 exc. VAT Transaction Fee: 0.25% exc. VAT
TrolleyMania.com is cost-effective for those who are venturing online for the first time It is also cost-effective for those who have already invested in an online store but who see TrolleyMania as a promising online sales channel to compliment their existing store. In such cases Alert is liaising with clients to ensure that stock information is mirrored from one online channel to the other
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Barriers to Entry Administration
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1. Register as a Consumer
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2. Register as a Merchant
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3. Choose a template
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4. Review your details
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Barriers to Entry Merchants The Alert Payment Gateway – a PCI-certified payment gateway connected to HSBC and BOV PayPal Cash on Delivery
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Payment Methods
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How will TrolleyMania.com be promoted? An 18 month campaign
TV commercials on 3 stations
Mail shot to each business in Malta and Gozo
Mail shot to each home in Malta and Gozo
Full page adverts in Malta Business Weekly and Business Today
Billboards in key locations Facebook campaigns
Full page adverts in Sunday Newspapers Online Advertising in key local websites Full page adverts in a range of consumer magazines Seminars
It is obviously in the interest of local businesses to be present in the eMall in order to benefit from the traffic generated by this campaign
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Barriers to Entry Delivery
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Delivery Issues The great majority of shops are not set up with a delivery system Furthermore it is a burden for them to have to take items to a post office or courier A solution was needed that would empower small shops to deliver to their clients with minimum fuss and at a reasonable fee Furthermore the administration system had to be flexible enough to also cater for those companies that DO have their own in-house delivery mechanisms
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The Solution The TrolleyMania.com shipping module allows the merchant to define what shipping methods to make available to clients The merchant can specify what products can be delivered in which way e.g.. Own delivery in the case of expensive or very heavy items and MaltaPost delivery in the case of other items The system is integrated with MaltaPost in order to calculate shipping costs on the fly
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Delivery Methods
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MaltaPost A Close Partner Merchants selling online through TrolleyMania.com will have the option to use MaltaPost as their delivery partner MaltaPost will COLLECT the item from the shop and DELIVER to the client If the client is not home, a note will be left in their letterbox explaining what the client must do to collect their package This is a better system currently in operation for big online stores like Amazon since it is courier service
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How much does it cost? Next Day Delivery – € 3.50 This covers 3 parcels of 10kg up to a total of 30kg Maximum weight of 60kg at EUR 1/ 10kg over 30kg Deliveries up to 6pm – that is why we incorporated shipping address management so deliveries can be made to place of work (Sat till 5pm) These delivery charges are lower than rates offered for delivery to Malta by the likes of Amazon and Play – so there is a clear opportunity for local merchants to be competitive
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Step 1
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Step 2
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Step 3
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Step 4
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Step 5
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For more information about TrolleyMania.com please contact us on: Sales Department +356 2060 1234 sales@trolleymania.com
258, Cannon Road, Santa Venera. Malta Phone: +356 2060 1234 E-Mail: info@alert.com.mt www.alert.com.mt