2013 Media Kit
Are you struggling to reach your ideal client one who will PAY you what you are worth and see the value in your products and services? Is your marketing message reaching the client who needs your products or services and is searching for someone just like you? Are you ready to step up, step out and BE SEEN by your ideal client so they will buy your product or service and MAKE YOU $$?
Who Is Today’s Innovative Woman™? She is a smart, savvy business owner. She may be in start-up phase or already successful. She may have one business or be a serial entrepreneur, creating many successful businesses. She has typically been in business 1-5 years and is ready to take her business to the next level. She is driven and committed to success. She invests in herself and her business, on everything from products to grow her knowledge, services to grow her business and events to learn and connect with potential clients and customers. • • • • •
Over 70% of our readers are in a service-based business. 73% of our readers are connected with us via our social media channels. 75% of our readers have been in business 2 or more years. 76.5% of our readers prefer to read our magazine in PRINT! 71% or our readers have invested up to $5000 in professional and business development—18.8% spent between $5000-$10,000 and 10% spent up to $25,000 in 2012!
Are these women your ideal client?
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Today’s Innovative Woman™— the Magazine We are a PRINT and ONLINE magazine dedicated to entrepreneur women. From women just launching a business to veteran entrepreneurs, we offer a wealth of information from A to Z. With resources and articles on the latest topics and trends, our loyal readers and fans get what they need to know to grow their business and create the lifestyle they desire! Our columns include: Business & Marketing, Success &Inspiration, Work+Life Balance, Fashion & Beauty, Food & Fitness, Mindset & Motivation, and the Innovative Woman of the Week. The print magazine publishes every other month and is mailed directly to our subscribers home or office. Our e-magazine publishes weekly to our list of 1000’s of opt-in subscribers!
Meet the Publisher Today’s Innovative Woman™ Magazine is the brainchild of innovative woman, Cathy Alessandra. Cathy is the CEO of Alessandra Media Group LLC and has published the successful niche magazine, What’s Up For Kids™ (circulation: 20,000), serving families in Los Angeles for over 17 years. In 2011, she took her expertise in publishing, marketing and business to launch Today’s Innovative Woman™ (circulation: 10,000), creating a niche publication serving smart, savvy women business owners. Additionally, Cathy hosts the weekly radio show, Innovative Women in Business, interviewing successful women entrepreneurs. Cathy was awarded the 2012 Leading Moms in Business award by StartUp Nation, the 2011 Top 50 Mompreneur of the Year award by Babble.com, was a finalist for the Ali Brown Platinum Excellence Award and has been featured on CBS.com, career-intelligence.com and KFWB news radio in Los Angeles . She speaks on stages around the country on topics ranging from marketing to work-life balance.
What We Offer & How We Can Support YOU! We provide complete marketing solutions for your business. From print to online, we offer cost-effective marketing options to reach your target market— entrepreneur women ages 32-58 who have a business in various stages. You may purchase “ala carte” options of advertising and event sponsorship or invest in one of our complete packages and become a Featured Expert! From start-ups to successful established companies, we provide our readers resources, articles and more to keep them coming back and give you MAXIMUM EXPOSURE! •
Print magazine mailed to 1000’s of entrepreneur women nationwide as well as available at various trade shows and events.
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Online web presence with our website at www.TodaysInnovativeWoman.com where you will find the current issue as well as additional articles and resources.
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Email marketing with our weekly high content ezine emailed to opt-in subscribers reinforcing the print magazine and our advertisers
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Social Media—Are you on Facebook, Twitter, LinkedIn, Pinterst and YouTube? We’ll share, tweet, pin and post to promote you via our social media channels.
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Weekly Radio Show—Our radio show airs every Thursday at 11amPT. Our Featured Experts and advertisers have priority booking for the show! Listen in at www.InnovativeWomenRadio.com.
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LIVE events— In 2013, we are going on tour! We’ll be making a minimum of 10 city stops, partnering with organizations supporting women business owners! Plus, we produce the premiere West coast event - Success Summit & Expo, giving you the opportunity to get in front of your target audience and interact directly, in person, creating relationships.
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Become a Featured Expert! We know you want to spread your word and share your expertise. In addition to our print and online advertising, we are now offering you the opportunity to write for us!
At Today’s Innovative Woman™, we understand that successful marketing must encompass multiple avenues. Today’s Innovative Woman ™ is consistently striving to offer YOU many different cutting-edge options to reach YOUR target market! ™
Gain Visibility & Credibility!
Become a Featured Expert Basic Promote your expertise & Grow Your List! Be prominently featured on the Today’s Innovative Woman™ website and blog, receiving your own author page with a sidebar customized for YOU and your business including social media buttons, your opt-in link and more! You’ll also be able to post your events, workshops and teleseminars on our calendar! Be seen on social media! Your articles will be included in our RSS feed linked to our social media sites including Facebook, Twitter, LinkedIn, Google+, Pinterest and others reaching 1000's followers. All new posts will be shared!
Your expert article in PRINT! Have your expert article published in each print issue of Today's Innovative Woman™. *minimum 6 month contract, limited number of openings.
Reach our Ezine Subscribers! Your online ad will appear in our weekly ezine sent to almost 3,000 (and growing daily) opt-in subscribers! In addition, one of your online articles will appear quarterly (minimum) in our ezine! Be visible at our LIVE events! Today's Innovative Woman™produces SUCCESS Summit in Los Angeles (Sept 27/28 2013) and will be on tour with stops in Dallas (May 17/18 2013), and others major cities in the US. Receive sponsorship benefits at the Diamond Level, including your logo in all marketing materials and event website, booth and 4 tickets to the Los Angeles event PLUS a full page ad in our print magazine. *annual contract only, limited number of openings. Full page replaces 1/2 page ad in Pro level.
Done for You Services: All experts will receive your very own login and password to post your articles to the website. You can post up to 4 articles per month online and our staff will preview and schedule the articles. For those at the Pro or Premiere level, we have a team member who will upload, format and publish your articles for you! (Available at Basic for $50/month.)
Quarterly Pricing (10% discount)
Premiere
Added Visibility with Online and Print! Receive a 125 pixel x 125 pixel ad on all pages of our website, linked directly to your website. PLUS receive a 1/2 page PRINT advertisement for added exposure!
Monthly Pricing
Pro
$97 $261
$1072
$1612
$397
$597
Ala Carte Magazine Options ™
PRINT DISTRIBUTION: 10,000 copies bi-monthly to YOUR target market—mailed directly to women entrepreneurs and distributed through various channels including tradeshows, live events and more. Full Page
FULL COLOR AT NO CHARGE: Professional glossy, full color magazine at extremely competitive, affordable rates!
1/4 page 1/8 page
DEADLINE: All ads are due by 5pm on the 10th of the month prior to publication. Half Page
PRINT ADVERTISING RATES: 10,000 COPIES W” x H” 1x 2x 3x 4x 5x Bi-Monthly width x height (Cost per bi-monthly issue) 1/8 page 2.25” x 1.75” $145 135 125 120 115 1/4 page 2.25” x 3.50” $265 252 239 225 212 1/2 page 4.75” x 3.50” $525 499 473 456 420 Full Page 4.75” x 7.75” $997 947 897 847 797 Bleeds for full page ads: live area 4.75 x 7.75, bleed size 5.75 x 8.75
6x 105 199 394 750
MAGAZINE AVAILABLE TO READ ON OUR WEBSITE plus our website offers additional articles, tools and resources—encouraging visitors to come back frequently! EZINE (electronic magazine) sent to the inbox’s of 1000’s of opt—in subscribers with updates, articles & more! ONLINE ADVERTISING: • Logo and live link back to your website from all pages within the website (125x125) • Logo banner ad linked to your website in our weekly ezine (max 125x125) reaching 1000’s of subscribers $75/month or $800/year
What Our Advertisers & Event Attendees Are Saying….. I started advertising in Today’s Innovative Woman when I received an ad as part of my sponsorship to the 2011 Success Summit. I got some inquiries and signed 1 new client from that ad, so I decided to do the next issue and got another client from that one. I had tried print advertising in the past and it wasn’t very effective for me so this was throwing me a little, but I decided to go with it and take the deep discount and sign on for a full year of advertising in the magazine. To date (May 2012) I have signed 3 new clients and am just shy of doubling what I paid for the advertising. This magazine speaks to MY ideal client and that is who is reading it. The content is real information and targeted for women business owners in all areas of their life. I know I will continue to advertise in it because it works! Bibi Goldstein, Buying Time LLC www.BuyingTimellc.com
Everything presented at SUCCESS Summit was practical, specific and could be implemented immediately. The day was filled with value..thank you! Evelyn Siegel, Cash Flow Services www.cashflowservice.com
SUCCESS Summit is a must-attend event for any woman in business or woman entrepreneur. I enjoyed being surrounded by powerful, successful, purposeful women learning tools, strategies and information to create an ideal business and a fulfilling life. I have been to many conferences, workshops, and seminars as a speaker, exhibitor, attendee, and volunteer, and I can truly say the SUCCESS Summit is more than worth your investment if you take your success seriously. You will get clearer, wiser, more motivated, more connected, and more energized to focus on your intentions. Elayna Fernandez www.PositiveMom.org
Cathy, Thank You for creating your magazine, Today's Innovative Woman! It has helped to grow my list and create awareness around how I serve women entrepreneurs. Having my ad in the magazine along with attending your Success Summits, I've added over $24,000 to my business this year! Joy Chudacoff, Smart Women, Smart Solutions www.SmartWomenSolutions.com
This year's Success Summit was very well organized, had lots of great content plus the attendees are among the best for an event with women entrepreneurs. As a sponsor and vendor I received a ton of value for my investment and a lot of time to network with attendees too which is rare at conferences. Katrina Sawa, The Jumpstart Your Biz Coach www.JumpstartYourMarketing.com and www.LoveYourselfSuccessful.com
Thank you, Cathy and team, for a great Success! summit. Between the speakers and the networking opportunities, I came away with tools I can use right away. I also met potential JV partners for an upcoming program and potential guests for my radio show! Thanks again. Carrie Sharpshair (a.k.a. "The Sharp Cookie") www.simplystrategicsuccess.com
Did you know…. •
10.1 million companies are owned by women!
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1 out of every 11 women is an entrepreneur
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Women owned businesses are growing at twice the rate of all businesses!
Are you trying to reach this powerhouse audience of women business owners?
Connect with influential, smart, savvy women business owners at SUCCESS Summit in Los Angeles! September 27, 2012 1 Day, 200 women entrepreneurs, Endless Possibilities!
Full day of speakers, networking and the Innovative Woman in Business Awards
Photos Courtesy of LindaCotterPhotography.com
Our attendees are women business owners, ages 32—58+ in the mid to upper income levels who have been in business for 1-10 years. They are attending for support, tools and resources to grow their business and invest in themselves! Attendance in 2012: 157 Estimated Attendance for Los Angeles 2013: 200
Sponsor Opportunities ALL Sponsorships Levels Include: • • • • • •
Your logo in all advertising—including flyers, direct mail postcards, email marketing and our print magazine ads A 6’ exhibit space at the event you are sponsoring Your logo on the Success Summit and Expo sponsor page that links directly to your website Spotlights on our social media pages Contact list of all attendees PROMOTION OF YOU AND YOUR BUSINESS AT ALL TOUR STOPS (minimum 10 city tour for 2013!)
Be Where the Action Is!
PLUS... Presenting Sponsor • • • •
$1000
Logo on event website homepage 1/4 page advertisement in 2 issues of Today’s Innovative Woman™ (a $530 value) 2 tickets to sponsored event (a $174 value)
EXHIBITOR ONLY • • • •
$3600
Logo and description on event website homepage 1/2 page advertisement in 2 issues of Today’s Innovative Woman™ (a $1050 value) 4 tickets to event (a $388 value) Introduction during morning welcome with a 3 minute sponsor speaking spotlight from the stage
Platinum Sponsor • • •
All booths are located within the same ballroom as the event!
Logo on website banner at top of every page—listed as Presenting Sponsor along with Today’s Innovative Woman Full page ads in 2012 issues of Today’s Innovative Woman™ magazine from commitment day through Nov/Dec 2012 issue (up to a $5900 value) Premier exhibit space location 4 tickets to event (over a $1000 value)
Diamond Sponsor • • • •
$5000
$450 (Does not include sponsor benefits listed above)
A 6’ exhibitor table Exhibitor spotlights on our social media platforms (Facebook, Twitter) 1/4 page advertisement in 1 issue of Today’s Innovative Woman™ (a $265 value) 2 tickets to the event (a $194 value)
BAG SPONSOR
$75 or FREE
Postcard, flyer or any type of marketing material can be provided for stuffing for the fee. If you donate a physical item (ie. pen, mug, ruler, notepad, water bottles, etc, quantity: 200) the fee is waived.
All About Business, All About SUCCESS, All About YOU! YOU Join the Community! Subscribe TODAY! Become an Innovative Woman!
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Today’s Innovative Woman™ is a publication of Alessandra Media Group LLC Connect With Us Today! (888) 544-1042 P.O. Box 3893, Palos Verdes, CA 90275 Facebook: www.Facebook.com/TodaysInnovativeWoman Twitter: www.Twitter.com/InnovatveWmnMag YouTube: www.YouTube.com/user/CathyAlessandra Pinterest: www.Pinterest.com/InnovatveWmnMag