What’s up for kids Connecting Parents With Resources Connecting Parents with Resources Since 1995
2013 Media Kit
Did you know that What’s Up For Kids is….. ♦
A printed magazine with distribution of 20,000 to over 200+ locations
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An online website for South Bay parents with over 3000 website visitors every month—we average 98 unique visitors per day
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A Weekly Email Newsletter with 2800 opt-in subscribers
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An active social media platform with 6000 followers
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An annual LIVE event drawing over 2500 people
Our average reader is: The parent of children ages birth through 12 Living in the South Bay (Manhattan Beach, Hermosa Beach, Redondo Beach, Torrance, Palos Verdes and beyond!) in a Single Family Dwelling Annual household income of $100,000+
What’s up for kids Offers you complete marketing solutions for your business •
Print magazine delivered to over 200+ locations through-out the South Bay area.
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Online web presence and backlinks with our Family Resource Directory viewed by an average of 1000 unique visitors per month. Plus, write an article for us! We’ll post your article or video on our website!
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Email marketing with our high content weekly ezine emailed to over 2800 opt-in subscribers.
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Social Media—Are you on Facebook, Twitter & Pinterest? We are and you should be too! Facebook is #2 in search engine ranking. Forward us your Facebook Page and/or Twitter id and we’ll promote you via our social media channels.
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Video Sells—YouTube is now the 3rd ranking search engine, behind #1 Google, #2 Facebook and before #4 Yahoo! Video engages people in a way that static text and images cannot. There are dozens of studies that show the power of video to boost customer interaction, drive sales and build brand awareness. We can create a video for you or we’ll post your video on our social media pages.
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LIVE events— We produce the annual What’s Up For Kids Expo, the largest event for families in the South Bay, giving you the opportunity to get in front of your target audience and interact directly, in person, creating relationships.
At What’s Up For Kids, we understand that successful marketing must encompass multiple avenues. What’s Up For Kids is consistently striving to offer YOU many different options to reach YOUR target market!
What’s up for kids Connecting Parents With Resources Since 1995 The ONLY magazine DEDICATED to South Bay Parents! DISTRIBUTION: 20,000 copies bi-monthly to YOUR target market—parents with children ages birth—12 who live in Palos Verdes, Torrance, San Pedro, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach. Full Page
FULL COLOR AT NO CHARGE—Professional glossy, full color magazine at extremely competitive, affordable rates!
1/4 page 1/8 page
DEADLINE: All ads are due by 5pm on the 10th of the month prior to publication. PRINT ADVERTISING RATES: 20,000 COPIES W” x H” 1x 2x 3x 4x 5x 6x Bi-Monthly width x height (Cost per bi-monthly issue) 1/8 page 2.25” x 1.75” $145 135 125 120 115 105 1/4 page 2.25” x 3.5” $265 252 239 225 212 199 1/2 page 4.75” x 3.5” $525 499 473 456 420 394 Full Page 4.75” x 7.75” $997 947 897 847 797 750 Bleeds for full page ads: live area 4.75” x 7.75”, bleed size 5.75” x 8.75” Family Resource Listing $75 (no discounts)
DIGITAL MAGAZINE AVAILABLE TO READ ON OUR WEBSITE plus our website offers last minute things to do, a family resource directory and more—encouraging visitors to come back! WEEKLY EZINE (electronic newsletter) sent to the inbox’s of over 2800 opt—in subscribers with calendar updates, articles and more!
Half Page
Editorial & Advertising Calendar: January/February: New Year March/April: Spring/Summer Camp May/June: Got Summer Camp July/August: Got Summer Camp September/October: Back to School & Tiny Tots
ONLINE MEDIA Package: Display ad (125x125pixels) on our website with live link back to your website Logo banner ad linked to your website in our weekly ezine (max 125x125) reaching over 2800 subscribers
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November/December: Birthday Bash Issue
$75/month or $800/year
SPOTLIGHT EBLAST: Themed Monthly eBlast to our 2800+ opt-in subscriber list. Company name, 100 word description, photo and link to your site.
We offer many affordable ways for you to connect with your market! Call us TODAY to discuss the right option for you and your budget!
(310) 544-1042
What’s up for kids Marketing requires a multi-prong approach, being seen in many ways—online, offline, social media, videos, events and more! What’s Up For Kids is dedicated to getting you the maximum visibility and exposure to parents in the South Bay!
**New COMPLETE VISIBILITY packages! We are offering 2 packages for total visibility! These packages run for a minimum of 6 months.
Package #1: Be Seen in Print and Online! 1/4 page ad in print magazine for 3 issues at 6x discounted rate ($717 value) Online ad package includes 125x125 pixel ad on both our website and in our weekly emagazine, linked to your website ($450 value) ♦ Online Directory ($250 value) ♦ ♦
Total Value $1297 25% discount ($325) Your Price—$972 or $162/month for 6 months
Package #2: Be Seen In Print, Online, in VIDEO and more! 1/2 page ad in print magazine for 3 issues a 6x discounted rate ($1419 value) Online ad package includes 125x125 ad on both our website and in our weekly emagazine, linked to your website ($450 value) ♦ Online Directory ($250 value) ♦ Monthly Kids Kraze e-blast—2nd Thursday of every month ($300 value) ♦ PLUS BONUSES…. ♦ Featured in the Publisher’s Spotlight on the website ♦ Social media posts ♦ **VIDEO production—we will come to your place of business and create a 1 –1 1/2 minute professional promotional video. The video can be used on your website, your social media channels, and posted on our YouTube channel and article post (Value $150) ♦ ♦
Total Value $2332 30% discount ($699) Your Price—$1633 or $272/month for 6 months
Want a custom package? Call us TODAY to discuss the right option for you and your budget!
(310) 544-1042
What’s Up For Kids - Print & Online Advertising Contract 7/13 Business Name_________________________________________________________________________ Contact______________________________________Email ____________________________________ Address_______________________________________________________________________________ Phone#___________________________________
Fax #______________________________________
PRINT ADVERTISING Contract to begin (circle): Jan/Feb March/April May/June July/August Frequency (circle): 1x 2x 3x 4x 5x 6x Run Dates: Start___________________ End __________________
Sept/Oct
Camera Ready Art enclosed _______ Ad Creation needed ___________ Size:_________________ Bi-Monthly Rate_________
Nov/Dec
Full Page
All ads run in full color at no additional charge.
Circulation 20,000 W” x H” 1x 2x 3x 4x 5x 6x Bi-Monthly width x height (Cost per bi-monthly issue) 1/8 page 2.25” x 1.5” $145 135 125 120 115 105 1/4 page 2.25” x 3.5” $265 252 239 225 212 199 1/2 page 4.5” x 3.5” $525 499 473 456 420 394 Full Page 4.5” x 7” $997 947 897 847 797 750 Got Summer Camp Special—1/2 page $350, Back to School Special—1/2 page $350 Family Resource Listing $75 (no discounts)
1/4 page 1/8 page
Half Page
Publication Dates & Deadlines: March/April – Feb 10 May/June – April 10 July/August – June 10 Sept/Oct – August 10 Nov/Dec – October 10 Jan/Feb – Dec 10
ONLINE ADVERTISING: Online Media Package Start Date:___________________ End Date:__________________________ Online Advertising (website and weekly ezine): $75/month or $800/year Spotlight Blast: $50 per blast (2nd Thursday of every month) Business Directory on www.WhatsUpForKids.com: $250/year Logo and listing should be submitted via emails to: info@whatsupforkids.com.
VISIBILITY PACKAGE: Option #1: $162/month for 6 months _________ Option #2: $272/month for 6 months _________ Payment enclosed ____
Charge My Credit Card_____ (credit card will be charged prior to print date)
This agreement is subject to acceptance by publisher. What’s Up For Kids reserves the right to revise rates and terms under this agreement upon 30 days written notice to advertiser. The advertiser accepts full responsibility for the contents of their ad, including any credentials stated or claims made by persons or establishments. The advertiser agrees to pay on time and in advance for all advertising ordered. Finance charges will accrue for payments 30 days past due at a rate of 2.5%. If the advertiser does not fulfill the terms of the contract, the advertising rate will revert to the applicable rate for the period the advertisements have run. I have read and hereby accept the conditions of the Agreement. Please charge my card one time in the amount of $___________________. Please charge my credit card automatically each month or issue, in the amount of ________________ per this signed contract.
Date________ Signature_________________________________________ Title___________________ For Credit Card Payments: Name on card_____________________________________________________________________________________ Billing address on credit card statement_________________________________________________________________ ________________________________________________________________________________________________ MC/Visa/Amex/Discover ________ Expiration Date_________________ CSV______________ Amount to be charged? __________________ Card Number_____________________________________________________________________________________
Mail to: Alessandra Media Group/What’s Up For Kids, LLC, P.O. Box 3893, Palos Verdes, CA 90274, or fax to (310) 544-1042.