Starting from marketing research about your new models and your new mechanical and stylistic directions that they drive more to the speed and performance limits of your bike, trying to bring the same sensations you can feel driving a racing bike, we decided to transmit inside this proposal a racing DNA Which can be adapted to your new trends and marketing directions. Main features which characterize this proposal are dynamism, speed and linearity. These three characteristics are used together to express an absolute sporty concept binding with your new models powerful and performance . As a result this booth will catapult the visitor into a world of adrenaline, inside clean and dynamic shapes, shining colors and sports graphics which join together in a single and fast context, exactly as the big double ribbon that is intertwined in the middle of the booth, suspended like a light cloud, but simulates the shape of a racing circuit which together with Kawasaki colors will certainly try to catch the attention of visitors. Most of the elements which compose the booth are in white, a color not used in your last booth design but which characterize most of all your new models. Another main characteristic of my proposal, is the modularity, due to each podium is composed by different layers (also the vertical structures) with different dimensions, which can be assembled according to the required size.
From these two different points of view we can see the various elements that compose this booth. First of all the Kawasaki building which has a maximum height of 6 meters with the upper floor, while the groundfloor has a height of 3 meters. From these views you can see even the beams which compose the grid above this booth for the positioning of the spotlights for the global illumination, they are positioned on a height of 6,80 meters.
Building made by a cleaned and linear shape. Feature makes more evident thanks to the white color which is present all over the building and it gives lightness to the structure. Furthermore the edges in fluo green in contrast with the rest of the structure they give a dynamism and sporty effect.
The building is divided into two different parts, the grounding block and upper block, they can be used separately depending on the fair.
The groundfloor will be used to place two offices, one kitchen, one storage and a meeting area. The shop is located on the corner.
The upper floor will be equipped with an outdoor and an indoor area, where we can find the first one a meeting room and a bar area to serve the outdoor area which will be hosted the VIP zone.
On the sides of this building we can also find different graphic images. Moreover it will be placed a showcase where you can find helmets, suits and accessories of Kawasaki.
VIP Area is placed on the upper floor of the Kawasaki building, exactly on the corner. It has a triangle shape and has in total 7 tables with white top and chrome steel structure and 28 seats with light grey leather and chrome steel structure. Moreover, due to the window placed to the corner, people can over look the booth and the motorbikes from this position with a privileged view.
Podium made to exhibit and present new main models of Kawasaki. It is subdivided by three zones. The two lateral parts are placed to expose new models of Kawasaki while the podium in the middle is made to present and show them during the press conference. Furthermore, on this last one will be present a graphic on the floor to give more decoration and eye-catching effect.
Three podiums to exhibit race motorbikes. In this case, the graphic used is a texture of drifted asphalt which is placed to immerse the models in the world of racing. While the structure is made with a clean shape but at the same time with a dynamics, fast and linear style.
Podium made to expose the new KX models. As well as for the Ninja Podium, this concept is made to contextualize motorbikes in a racing and sporty background, thanks to the above structure and the floor which is characterized by a dirt road graphic to simulate moto cross race.
On this podium we can find exposed new models of Kawasaki Ninja. The Graphic used on this floor is made to immerse in the world of racing all the visitors.
Podium made to expose family models. These kind of podiums are able to be assembled depending on which fair it will participated.
Each of these podiums are equipped with a curved fascia around them to identified the kind of model with also a captivating graphic.
Table with a slender and sporty shape, equipped with chrome steel pillar to hold the structure.Colors of Kawasaki brand used here to give style and personality to this element. Top in light wood to make your stay pleasant .
Info desk made by a fluid and continuous shape. It is made by white layers outside and a green structure inside. The green is also used for the indicative panel in the front.
Bench with a dynamic and sporty shape to evoke the racing world which is protagonist in this booth. Made by glossy surface and colored by Kawasaki´s colors.
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Building:
High table:
Walls in curved laminated wood Window in Curved Plexiglass Structure in plywood Laminated in white, green and black Top in plywood laminated with light wood
Floor:
Plywood laminated in black
Info Counter:
Plywood layers laminated in wihite and green
Banner:
Aluminium frame Covered with fabric
Podiums:
Plywood laminated wihite and green Fascia in plywood curved with graphic
Bench:
Plywood laminated wihite and green Logo in black plastic