PP FF 2014 - 2018 PORTFOLIO
R RT I LL O Alethia Jo
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PORTFOLIO
ALETHIA
HELLO :) Alethia Jo My name is Alethia Paulina Jo , you could call me with Arin because my name is kinda hard to pronounce and remember. I am a Graphic Designer based in Jakarta. You could find me spending my time in front of my laptop, singing / listening to good musics and watching movies On the other days, I’m probably out having a good time with beloved one or exploring some new places or great coffee shops! Having a big enthusiasm in Graphic Design , Branding , New Media , Editorial , Photography and Videography. Beside then i am a fast and eager to learn. Also I like to doodling. Beside of Graphic Design, I’m very positive and cheerful person. I’m also a music and movie appreciate , happy traveler , writer and also interested in Fashion, Make Up and Languages.
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Something about me I L LU ST R ATO R :
PHOTOSHOP :
INDESIGN :
D.O.B : Jakarta, October 21th 1994 Address : Kelapa Gading Phone : 0813-1939-2137 E-Mail : alethiacho@gmail.com
E D U CAT I O N :
WORK EXPERIENCES :
2010 - 2013 :
2013 - 2014 :
2013 - 2017 :
2016-2018 :
High School Bunda Hati Kudus Senior High School
Bachelor Degree Binus University Visual Communication Design - New Media
PREMIERE :
( Learning in progress..)
RumahPorto Graphic Designer EKONID Graphic Designer
BLOBAR HAIR & QUO STUDIO Graphic Designer GAUDI & HAVA CLOTHING Graphic Designer ( New Media )
LIGHTROOM :
AFTER EFFECT
Bina Nusantara Marketing - Education Counsellor
LANGUAGES :
ANOTHER EXPERIENCES :
INDONESIAN
2014 - 2015 :
Native
ENGLISH Fluent
KOREAN Casual
TKH DKV Mentor
2015:
Gambaran Brand Participant FREELANCE
PORTFOLIO
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Project 1 K E B U N RAYA C IBODAS B R A N D I DE NTI TY
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Kebun Raya Cibodas Cibodas Botanical Garden have a lot of potential to be a travel because of the fresh air and so many species of trees and flowers there. The identity have to imagine the character of Kebun Raya Cibodas,such as with the uniqueness and character.This identity making hopefully can be the face of Cibodas so in the future Kebun Raya Cibodas can make Cianjur’s population growth and have its identity as a guide. LO CAT I O N Cianjur, West Java PHASE Final Project CLIENT Kebun Raya Cibodas SCOOP OF WORK Brand Identity TOOLS Illustrator,Photoshop and InDesign
7 G R A P H I C STA N DA R D MANUAL
S T AT I O N E R Y
PA P E R B A G
STREET SIGN CACTUS COLLECTIONS
STREET SIGN CHERRY BLOSSOM GARDEN
STREET SIGN MAGNOLIA COLLECTIONS
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ALETHIA
Street Signs
BIG MAP OF C I B O DA S B OTA N I C A L G A R D E N
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Guides and Ticket It content the facilities guides and maps around the garden. Because Kebun Raya Cibodas has so much facilities to and sometimes people can get lost inside. The guides has different colors, Orange for Planting Collections, Magenta for Gardens and Green one for Another Facilities. Also if you go together with your family or beloved one, you can use the ticket as a puzzle.
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FAC I L I TY B R O C H U R E S
ENTRY TICKET 3/3
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Colette Lola
Colette & Lola is a conceptual cake studio by ISMAYA Group. The concept is based from the story of “Colette & Lola”, France twin sister who are passionate about cake. Colette & Lola has more than 4 store right now and these days Colette & Lola want to make their brand more mature yet still playfull.
LO CAT I O N Jakarta, Indonesia PHASE School Assignment SCOOP OF WORK Branding TOOLS Illustrator, Photoshop and InDesign
Infographic p
ou
Gr
YA
13
MA
CE
EV
ER
SIN
BY
:IS
About
in
asi oleh terinspir ala ual yang a dari seg konsept ta merek studio kue oleh cin of Lola adalah h yang didorong & te Colet all dan lola. dara ane te sau let a co du IA - m kisah is,yaitu INDONES yang man sesuatu AND
I PUR
SENOPATI -
Dream
R - G
menemukan cara untuk berbagi kebahagiaan dan mempermanis hidup dengan membuat kue yang menggunakan bahan-bahan terbaik dan sesendok mimpi. Colette & Lola terkenal dengan rasa yang beragam dan bentuk kue yang unik.
Products
Target AGE : 17+
seller
t is no This o cake a leg
big city culinary and food lovers
B E S T SELLER
SES A SES B
NUTCRACKE
s
SWOT
S KE - uNIQU CA UTH E
W
YO
S CE E LA BL
- STRATEGI P ILA C - DELIVER AVA Y
- HI - J GH AKA RTA CONC
EPT
ON
LY
PRICE ONLY FOR
YOUTH
T
O
CAKES
CAF ES W ITH
SAM
R
VISUAL REFERANC E:S TIC K
Competitor
E
CONCEP
T
E IQU UN L UA VI S
cake a boo
Biggest
be an l ife c bi
ice
tt
er
so
ca k
em e
Proble
t be impr o
a wa y ..i sl i pped on a c ake , landed in a dream l ife can b e bitter s o cak e me a wa y ..i sli p
ved
Media
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CAKE BOX POSTER - MASCOT - LOGO MENU - BROCHURE BANNER
ped
& ta m too ste swe on ac ak e, la nd
et
ed in
ad re am
pl ay fu l
fu
tive crea
dream cakes & keywords :
Se mus rv
SWEET FACT ORY
ha pp y
HAZEL-
VIS UAL APP ROAC H : PL AYFUL , F UN , AND CO LORFULL.
-CONCEPT FOR
s:
loca tion :
best
ne sia
13
20
do
MAY
ts ee sw
n
cake studio conceptual
with
sweets ornament
The first infographic about Collete & Lola, what kind of dream that they dream of, target audience, and moods. Branding about colette & lola, depends from what we find on this infographic.
COLETTE & LOLA NEW LOGO
G R A P H I C STA N DA R D S MANUAL
Souvenirs
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WALL POSTER
PA P E R B A G
CAKE BOX PREMIUM
NAME CARD
MUGS
H O T D R I N K PA C K A G I N G
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Project 2 E D I TOR IAL
EKONID S O R OTA N G AU D I H AVA E I D MUBARAK
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Sorotan Sorotan is 3 monthly magazine by Ekonid / AHK ( Indonesia - Jerman Business Chamber ), including about success story of business in Indonesia, Economic in Indonesia, opinion, tips and etc.
LO CAT I O N Germany & Indonesia CLIENT EKONID PHASE Published 2016 SCOOP OF WORK Editorial TOOLS Illustrator, Photoshop and InDesign
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S O R OTA N EDITION : DECEMBER 2016
EIBN EIBN will attend a food exhibition named ‘SIAL INTERFOOD’ in Jakarta. The exhibition showcase foods from around the world. To participate in this exhibition, EIBN will needs an attractive European booth to attract visitors come. LO CAT I O N Jakarta,Indonesia Ji-Expo CLIENT EKONID, EIBN & EU PHASE Published 2016 SCOOP OF WORK Editorial TOOLS Photoshop and InDesign
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LO CAT I O N Indonesia CLIENT GAUDI & HAVA PHASE Published June 2018 SCOOP OF WORK Editorial Web Design JOB DESK Layouting Photo Retouching Mockup & Finishing TOOLS Lightroom, Photoshop & In Design
Eid Mubarak GAUDI and HAVA just release their Eib Mubarak Collection and to present every each looks for Eid Mubarak Collection, Gaudi want to make a lookbook for customers. There the name of the collection and prices.
23 GAUDI and HAVA just release their Eib Mubarak Collection and to present every each looks for Eid Mubarak Collection, Gaudi want to make a lookbook for customers. There the name of the collection and prices.
GAUDI L E B A RA N CO L L E CT I O N LO O K B O O K COV E R
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GAU D I LO O K B O O K
Lookbook
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H AVA LO O K B O O K
Web banner and Instastories
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ALETHIA
GAU D I I N STAG RA M STO R I E S
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Project 3 NEW M ED IA & S O CI A L M E D I A
GAUDI A LY S S A BLOBAR H AVA WE B S I T E LILAC SHORT FILM INDOMIE ADS RUMAH PORTO ETC.
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Gaudi Website GAUDI is an Indonesia local clothing located in Kelapa Gading - North Jakarta. GAUDI has more than 10 offline store in Indonesia.in 2016, as Indonesian get easily use the Internet they found online store on the internet
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LO CAT I O N Indonesia CLIENT GAUDI PHASE Published SCOOP OF WORK Web Design TOOLS Illustrator, Photoshop and Muse
M A I N PA G E
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Alyssa Gaudi x Alyssa. As Gaudi make a new back to school collection which is playfull that match really well with Alyssa image as an artist and influencer in Indonesia.
I N STA STO RY COV E R
33 LO CAT I O N Jakarta, Indonesia CLIENT GAUDI PHASE Published July 2018 SCOOP OF WORK Social Media & Website TOOLS Illustrator, Photoshop and Lightroom
I N STA STO RY
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W E B B A N N E R , P O ST & I N STA STO RY
Blobar Haloween Blobar is a famous hair salon in Kemang, South Jakarta. Has a lot of celebrity , blogger and Youtubers as a clients and partners. Blobar speciality is coloring hair with bright color and lastest trends
I N STA STO RY & I N STAG RA M P O ST
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Hava Website HAVA is an Indonesia local clothing located in Kelapa Gading - North Jakarta focused on modest clothing and hijab. Hava has mature and calm mood such as monochrome and pastel, to match with their target which is young adult untill adult.
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M A I N PA G E
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Lilac
Lilac is a romantic-horror genre short film. The story is about triangle love story in friendship, because one side love the other girl took suicide and wanted to revenge after she died.
JOB DESK Cameraman Actress VideoFX Editor Sound Designer PHASE Short Film SCOOP OF WORK Audio Visual TOOLS Premiere, Audition and Lightroom
Indomie Ads The famous Instant noodle, Indomie. This advertisement shows people from around the world react to how tasty is Indomie. JOB DESK Cameraman Actress VideoFX Editor Sound Designer PHASE School Assignment SCOOP OF WORK Audio Visual TOOLS Premiere, Audition and Lightroom
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Rumah Porto RumahPorto is a startup based on Jakarta. RumahPorto aims to help companies in Indonesia to find candidates that fit with their criterias. The concept is modern and eyecatching to attract people.
LO CAT I O N Jakarta, Indonesia CLIENT RumahPorto PHASE Working SCOOP OF WORK Web-Design TOOLS Illustrator, Photoshop and Muse
M A I N PA G E
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Lunar New Year RumahPorto is a startup based on Jakarta. RumahPorto aims to help companies in Indonesia to find candidates that fit with their criterias. The concept is modern and eyecatching to attract people.
LO CAT I O N Jakarta, Indonesia
SCOOP OF WORK Social Media & Website
CLIENT GAUDI
TOOLS Illustrator, Photoshop and Lightroom
PHASE Published
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Weekly Banner GAUDI & HAVA weekly website banner. Every week to show the audience that they have latest collection or promotion.
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Hava Ads To promote their website and latest promotion, Hava made Google Ads each month. It appears on some sites ads.
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Project 4 SOCI A L CAM PAIG N & A DVERT I SIN G
EDUPONTO BOLO SUKRO
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Eduponto Eduponto is a social campaign for primary school and secondary school student in Jeneponto, Sulawesi. The main problems of Jeneponto kids is about how to make them want to study at school. 65% Population are a visual learner, so the idea is to make a visualization book of their school text books. LO CAT I O N Jakarta and Sulawesi, Indonesia CLIENT United Nation & PulseLab PHASE School Assignment SCOOP OF WORK Branding TOOLS Illustrator, Photoshop and InDesign
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INFOGRAPHIC OF EDUPONTO ABOUT JENEPONTO
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ALETHIA
Text books
The main item of this social campaign, the visual book for main text book. It has 3 edition of text book and illustration: Human Body, Energy and Animals. Each book full of illustration to help student to understanding more for daily life.
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Stationery and Cards
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Bolo BOLO is a waffer brand targeting Kids from B to A leves consuments. Bolo has 4 different version; Space, Beach, Carnivall and Zoo. To make it interesting for kids, Bolo has 1 main character,Bobby and another character from every version.
LO CAT I O N Indonesia CLIENT BOLO PHASE Team Assignment SCOOP OF WORK Advertising (Packaging) JOB DESK Directing Illustrator TOOLS Illustrator & Photoshop
DISPLAY
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e, you bit Once ’t stop BOLO n a c u o y
rasa Cokelat Netto : 200g Dirpoduksi oleh: PT.BOLOMO INDONESIA
te, you bi BOLO Once n’t stop you ca
te, you bi BOLO Once n’t stop you ca
rasa Kacang
Netto : 200g Dirpoduksi oleh: PT.BOLOMO INDONESIA
te, you bi BOLO Once n’t stop you ca
rasa Pisang
Netto : 200g Dirpoduksi oleh: PT.BOLOMO INDONESIA
PA C K A G I N G
Sukro
Sukro is peanut in packaging that really popular in Indonesia. It has 3 flavors; Spicy, Seaweed and BBQ. PHASE School Assignment SCOOP OF WORK Packaing - Visual Communication Design III TOOLS Illustrator
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Alethia Jo